Swissbit

Program Executive Committee

Chuck SobeyChuck Sobey - Conference Chair
Chief Scientist
ChannelScience

Chuck Sobey is the Conference Chair of Flash Memory Summit (FMS). He leads FMS’s Executive and Conference Boards throughout the year to identify the trends, topics, techniques, and speakers that make FMS the must-attend event in the storage industry. He is a member of FMS’s Lifetime Achievement Award committee.

Chuck is an internationally respected technology strategist and researcher who founded the confidential R&D services firm, ChannelScience. He helps clients establish the state-of-the-art in data storage, especially for signal processing and coding matched to the physics of emerging memory and storage technologies.

Through KnowledgeTek seminars, including many held at FMS, Chuck has taught literally thousands of industry professionals the technologies of data storage. He is currently applying AI techniques to engineering tasks to accelerate the pace of R&D. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.


Camberley BatesCamberley Bates
Managing Director & Analyst
Evaluator Group

Camberley chairs the SuperWomen In Flash Committee dedicated to promoting and celebrating the success of Women in the industry with the goal of encouraging more women to enter and succeed in the Data Storage marketplace. 2020 will be the 6th year of SuperWomen and the third year of the SuperWomen Leadership Award.

Camberley Bates is Managing Director/Analyst at Evaluator Group, a leading analyst firm covering IT infrastructure and Information Management. She has dedicated Evaluator Group to delivering unbiased in-depth research - serving the Global 2000 IT organizations through education and consulting for making solid IT purchase decisions. In past years they have impacted over $2B in purchase decisions. She is responsible for corporate leadership and coverage of go-to-market and channel strategies. She has over 20 years of executive experience leading sales and marketing teams at VERITAS, GE-Access, EDS, and IBM. Her achievements include developing a new market category at Copan Systems, restructuring channel programs at Veritas, and growing a new division of GE Access from $14 million to $500 million in revenue through a solution-practice methodology. Camberley is a frequent panelist and chairperson at such events as Interop and Flash Memory Summit, as well as being frequently quoted in the trade and technical press. She holds a BS degree in International Business from California State University Long Beach and executive certificates from Wellesley and Wharton School of Business.


Stephen BatesStephen Bates
CTO
Eideticom

Stephen Bates is the CTO of Eideticom and is a renowned expert on topics like NVMe, RDMA, TCP/IP and NVM. He has worked on a range of complex storage and communication systems including NVMe controllers and PCIe switches developed by his former employer Microsemi (formerly PMC-Sierra). He enjoys working at the interface between hardware and software and is an active contributor to the Linux kernel. Before Eideticom he worked in the CTO office at PMC-Sierra and before that he was an Assistant Professor in Computer Engineering at The University of Alberta. He holds a PhD degree from The University of Edinburgh, Scotland.


Brian A. BergBrian A. Berg - Conference Technical Chair
President
Berg Software Design

Brian's duties as Technical Chair for Flash Memory Summit include chairing the Architectures track, which has addressed topics including the evolution of the Flash Translation Layer (FTL) since he originated this track in 2009. He also organizes the Software and Artificial Intelligence tracks and the Invited Talks, is a member of the Lifetime Achievement Awards (LAA) committee, and has played an active role in many other aspects of the conference since 2007.

Through his Berg Software Design consultancy, Brian provides hardware and software design and development services for storage and interface technologies in consumer electronics, including flash memory, NVMe and USB, and he works extensively with intellectual property and patents. He has participated in over 80 conferences as a speaker, session chair and conference chair. Brian is also active as an IEEE officer and volunteer, and has received IEEE awards for Outstanding Leadership and service. He has initiated and organized the dedications of over a dozen IEEE Milestones, including one for the Floating Gate EEPROM and its importance for the success of flash memory. He holds a Bachelors in Mathematics, and was in the Computer Engineering graduate program at Stanford University before forming a startup company with some associates.


Dave EgglestonMatias Bjorling
Director of Emerging System Architectures
Western Digital

Matias Bjorling is Director of Emerging System Architectures at Western Digital, where he builds next-generation system architectures for cloud deployment. He leads the Zoned Namespaces technical proposal in the NVMe Working Group, and he works on enabling software integration in the Linux kernel and storage software ecosystem. Matias is the founder and chief architect of the Open-Channel SSD software ecosystem, author of the Open-Channel specifications, and the maintainer of the Linux kernel Open-Channel SSD subsystem. Matias earned a PhD in computer science from IT University of Copenhagen, where his thesis work developed the foundation for Open-Channel SSDs.


Dave EgglestonDave Eggleston
Principal
Intuitive Cognition Consulting

Dave Eggleston is the owner and Principal of Intuitive Cognition Consulting, and he provides strategy and business development services to leading NVM and Storage clients. Dave’s extensive background in Flash, MRAM, RRAM, and Storage is built on 30+ years of industry experience serving as VP of Embedded Memory at GLOBALFOUNDRIES, CEO of RRAM pioneer start-up Unity Semiconductor (acquired by Rambus), Director of Flash Systems Engineering at Micron, NVM Product Engineering manager at SanDisk, and NVM Engineer at AMD. Dave is frequently invited as a speaker at international conferences as an expert on emerging NVM technologies and their applications. He holds a BSEE degree from Duke University, a MSEE degree from Santa Clara University, and 25+ NVM related granted patents.


Javier GonzálezJavier González
Principal Software Engineer
Samsung Memory Solutions

Javier Gonzalez is a Principal Software Engineer at Samsung Memory Solutions, where he leads Samsung’s first European R&D center. He works on Open-Channel SSDs and their support in Linux. He is a founding member of the Open-Channel SSD community and has worked on all the specifications as well as on the Linux ecosystem. He is the main architect and developer of pblk, the Linux Kernel FTL used by LightNVM. He earned a PhD in computer science at the IT University of Copenhagen. He is the author of several articles on SSDs and has presented at many events, including Flash Memory Summit.



Jim HandyJim Handy - Sr Program Advisor
Semiconductor Analyst
Objective Analysis

Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research.

His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon.

A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media.

Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior.

Mr. Handy is on the Advisory Board of the Flash Memory Summit , a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative, and is a Leader in the Gerson Lehrman Group Councils of Advisors.

"There has never been a market like flash. In only five years it has replaced film, floppies, and most CDs. Other media formats are threatened!"


Erich HaratschErich Haratsch
Engineering Director
Seagate Technology

Dr. Erich F. Haratsch is Director of Engineering, Flash Channel Architecture at Seagate Technology. He leads the development of advanced signal processing, error correction coding and NAND management features for solid-state drive controllers. Prior to joining Seagate, Dr. Haratsch was Director of Engineering at LSI Corp., where he worked on Sandforce branded solid-state drive controllers. Earlier in his career, Dr. Haratsch developed signal processing and error correction technologies for multiple generations of HDD controllers at LSI and Agere Systems. He previously worked at Bell Labs, where he invented new equalizer and decoder architectures for Gigabit Ethernet over copper and optical communications. Dr. Haratsch regularly speaks at many industry events, is the author of over 40 peer-reviewed journal and conference papers, and holds 77 U.S. patents. He also is a Senior Member of IEEE, and earned his MS and PhD degrees from the Technical University of Munich (Germany).


Jonathan HinkleJonathan Hinkle
Executive Director/Distinguished Researcher
Lenovo

Jonathan Hinkle is Executive Director and Distinguished Researcher of System Architecture at Lenovo, where he creates and helps foster adoption of new data center systems architectures and technologies. Jonathan is an industry leading technical expert in memory, storage devices, and data center systems architecture with over 20 years of experience. In the JEDEC standards organization, Jonathan serves on the Board of Directors, is Vice-Chair of Marketing and Chairs the Hybrid DIMM Task Group standardizing NVDIMMs. He also invented and drove first development of the EDSFF 1U Short (E1.S) NVMe drive, VLP DIMM and the NVDIMM Persistent Memory. He has over 30 patents granted or pending and earned BS and MS degrees in Computer Engineering from North Carolina State University.


Steve KnippleSteve Knipple
Principal Consultant
Cloud Shift Advisors

Management and Technology consultant with a passion for helping organizations understand how to take advantage of the rapidly expanding options and transformative capabilities of cloud computing. Working with firms ranging from large enterprises to small organizations in the private or public sector, the challenges are similar, and the potential benefits are significant.




Jay KramerJay Kramer - Business Chairperson and Emcee
CEO
Network Storage Advisors

Jay Kramer, founder at Network Storage Advisors?, is a dynamic results-oriented strategic marketing leader and creator of world-class marketing teams with a proven track record of building company brand and demand generation initiatives that accelerate sales.

He has over 25 years of repeated marketing success with industry leading Fortune 500 companies (Unisys, Seagate) as well as early and late stage emerging companies. His industry knowledge spans cloud, virtualization, software defined storage (SDS), hyper convergence, data protection, SAN, NAS, and object storage solutions plus network storage technologies including Fibre Channel, iSCSI, VTL, dedup, backup, and replication.

He has served as board member to technology industry associations and event development/professional conference companies.


Andy MarkenAndy Marken
President
Marken Communications

President of Marken Communications, Andy has been involved in the strategic marketing and promotion of hardware and software storage technology for more than 20 years. His experience includes work with many of the early hard drive firms in Silicon Valley as well as optical firms involved in CD, MO and DVD technologies. He has been involved in mainframe, PC, CE and game systems promotion with firms including Amdahl, Control Data, Atari, Panasonic, Philips, Verbatim and others. In the application side of the industry he has worked with ancient firms like MicroPro as well as today's advanced technologies with firms such as FAST, Dazzle, Pinnacle, InterVideo, Ulead and others.


Tinh NgoTinh Ngo
Director of Strategic Marketing and Communications
Viking Technology

Enterprise Strategic Marketing and Communications Director with over 10 years experience with brand development and marketing to the storage industry with specialization in Solid State technologies.
Seasoned in both corporate and marketing communications with the ability to developed unique go-to-market strategies that enhances alignment with customer needs, creating strategic marketing plans that leveraged multiple channels and mediums to drive lead generation, product demand and brand development.



Jim PappasJim Pappas
Director of Technology Initiatives
Intel

Mr. Pappas has over 30 years of industry experience with building, running and managing dozens of successful industry associations and cross–industry initiatives. He is currently Chairman of the Compute Express Link (CXL) Consortium, BoD Director of SNIA, and co-Chair of the InfiniBand Trade Association. Jim was also a Founding Director of the PCI Special Interest Group and of The Green Grid, as well as Founding Chairman of the USB Implementers Forum.




Rob PeglarRob Peglar
President
Advanced Computation and Storage

Rob Peglar is President of Advanced Computation and Storage, a consulting company. He was previously Sr VP/CTO of Formulus Black (formerly Symbolic IO), where he led development efforts in next-generation software for persistent in-memory computing. Before that, he was VP Advanced Storage at Micron Technology, where he led efforts in advanced storage systems strategy, contributed to the CTO function and executive-level planning with key customers and partners worldwide for Micron’s Storage Business Unit, and defined future storage portfolio offerings. He also has executive experience at EMC Isilon and Xiotech. Mr. Peglar serves on the Board of Directors of the SNIA, is the former co-chair of the SNIA Analytics and Big Data Committee and the SNIA Tutorials, and is the former director of the SNIA Solid State Storage Initiative. He also serves as an advisor to the Flash Memory Summit and is a highly sought-after keynote speaker and panelist at leading storage and computing-related seminars and conferences worldwide. He earned a BS in computer science at Washington University in St. Louis.


 

 


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