Smart IOPS

Conference Advisory Board

Chairs/Advisors

Chuck SobeyChuck Sobey - Conference Chair
Chief Scientist
ChannelScience

Chuck Sobey is the Conference Chairperson of the 2018 Flash Memory Summit. He is an internationally respected technology advisor, researcher, and lecturer. Chuck founded the confidential R&D services firm ChannelScience, which works with startups, Fortune 100 companies, attorneys, and large institutions to evaluate IP, develop new capabilities in nonvolatile memory, and establish the state-of-the-art.

He has deep expertise in the design, function, simulation, manufacture, and test of data storage devices. Chuck is currently applying machine learning techniques to engineering tasks to accelerate the pace of R&D. He also develops signal processing and coding algorithms matched to the physics of emerging memory technologies, such as STT-MRAMs (spin transfer torque), and serves as a technical liaison between industry and government.

As China focuses on flash as a strategic initiative, Chuck was honored to give the opening technical keynote address at the first flash conference held there. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

Brian A. BergBrian A. Berg - Conference Technical Chair
President
Berg Software Design

Through his Berg Software Design consultancy, Brian provides hardware and software design and development services for storage and interface technologies in consumer electronics, including flash memory, NVMe and USB.

Brian has been a developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 80 conferences as a speaker, session chair and conference chair. He has also worked extensively with intellectual property and patents, particularly in the storage arena.

Brian is active as an IEEE officer and volunteer, including as past Chair of the Santa Clara Valley (SCV) Section, Director and past Chair of the Consultants’ Network of Silicon Valley (IEEE-CNSV), Region 6 IEEE Milestone Coordinator, Chair of the SCV Technical History Committee, and past Liaison for the Women in Engineering Affinity Group. He is an IEEE awards recipient, including the 2017 Outstanding Leadership and Service to the IEEE within Region 6, the 2017 IEEE-USA Professional Leadership Award for “outstanding service to the Consulting and Electrical Engineering profession,” and the 2012 Outstanding Leadership and Professional Service Award for Region 6.

Jay KramerJay Kramer - Business Chairperson and Emcee
CEO
Network Storage Advisors

Jay Kramer, founder at Network Storage Advisors​, is a dynamic results-oriented strategic marketing leader and creator of world-class marketing teams with a proven track record of building company brand and demand generation initiatives that accelerate sales.

He has over 25 years of repeated marketing success with industry leading Fortune 500 companies (Unisys, Seagate) as well as early and late stage emerging companies. His industry knowledge spans cloud, virtualization, software defined storage (SDS), hyper convergence, data protection, SAN, NAS, and object storage solutions plus network storage technologies including Fibre Channel, iSCSI, VTL, dedup, backup, and replication.

He has served as board member to technology industry associations and event development/professional conference companies.

Jim HandyJim Handy - Sr Program Advisor
Semiconductor Analyst
Objective Analysis

Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research.

His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon.

A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media.

Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior.

Mr. Handy is on the Advisory Board of the Flash Memory Summit , a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative, and is a Leader in the Gerson Lehrman Group Councils of Advisors.

"There has never been a market like flash. In only five years it has replaced film, floppies, and most CDs. Other media formats are threatened!"

FMS China Liaison

Jianjun (Jianjun ("Jerome") Luo
Founder and CEO
Sage Microelectronics

Jianjun ("Jerome") Luo, Ph.D., is the founder and CEO of Sage Microelectronics Corp., a fabless integrated circuit (IC) design house providing bridge and SSD controller ICs, as well as customized storage products.

In addition, Jianjun Luo is the director of the Microelectronics Research Institute of Hangzhou Dianzi University, China, where he is also a professor active in IC design.

Jerome began his career in Hangzhou Eastern Communication Corp, designing SDH/SONET ASICs and GSM baseband chips. After moving to San Jose, California in 2001, he cofounded Baleen Systems Inc., where he designed SD/MMC controller ICs for storage applications. Then he became the director of R&D for Initio Corp., a leading IDE/SATA/USB controller supplier.

Prof. Luo holds a B.S. degree in Electronic Engineering from Shanghai Jiaotong University, and an M.S degree in Microelectronic CAE Center in Hangzhou Dianzi University, China. He earned his Ph.D. degree in Zhengjiang University, China.

Super Women in Flash Organizer

Camberley BatesCamberley Bates
Managing Director & Analyst
Evaluator Group

Camberley Bates is Managing Director/Analyst at Evaluator Group, a leading analyst firm covering IT infrastructure and Information Management. She has dedicated Evaluator Group to delivering unbiased in-depth research - serving the Global 2000 IT organizations through education and consulting for making solid IT purchase decisions. In past years they have impacted over $2B in purchase decisions. She is responsible for corporate leadership and coverage of go-to-market and channel strategies. She has over 20 years of executive experience leading sales and marketing teams at VERITAS, GE-Access, EDS, and IBM. Her achievements include developing a new market category at Copan Systems, restructuring channel programs at Veritas, and growing a new division of GE Access from $14 million to $500 million in revenue through a solution-practice methodology. Camberley is a frequent panelist and chairperson at such events as Interop and Flash Memory Summit, as well as being frequently quoted in the trade and technical press. She holds a BS degree in International Business from California State University Long Beach and executive certificates from Wellesley and Wharton School of Business.

Members

Manuel d'AbreuManuel d'Abreu
Engineering Fellow
Western Digital

Dr. d'Abreu is the co-founder, Sr VP, and Chief Scientist at Smart IOPS, a developer of high-performance SSDs, and appliances. At Smart IOPS, he drives technology roadmap, development of new products, and innovation. Before co-founding Smart IOPS, Dr. d'Abreu was a Fellow at SanDisk, where he worked on error correction codes, flash technology, and reliability, and managed efforts in NAND, SSDs, controllers, and test. Dr. d'Abreu has over 35 years of experience in the semiconductor industry. His expertise spans system-on-chip and system-in-package design, test and manufacturing, signal processing, flash storage technology, and coding theory. He also has extensive experience in business development, raising capital, developing business plans, building teams, and technology management. An active member of the professional high technology community, he has been an advisor to the National Science Foundation and an Adjunct Professor at Santa Clara University. He is an IEEE Life Fellow, and his work has been published in or presented at more than 50 technical conferences and journals. He has been granted over 60 patents with many more pending. He holds a PhD from the University of Texas at Austin.

 

Shawn AdamsShawn Adams
Product Marketing Manager
Micron

Product Marketing professional with an MBA and 15+ years of marketing, product development, and strategic planning experience. Strong ability to establish relationships of trust with cross functional teams to develop and lead product strategy and go-to-market initiatives for hardware and software product portfolios. Worldwide experience in both domestic and international markets (Europe, Latin America, and Asia Pacific) along with a broad range of vertical markets segments including Enterprise IT, Healthcare, Government, and Finance. Proven talent to bridge the gap between sales and marketing.

Currently manages a product marketing team focused on new product introduction functions for Client SSD and NAND Component product offerings.

Rahul AdvaniRahul Advani
VP Marketing
Netlist

Efficient and dynamic senior executive with marketing and strategic planning experience. Well rounded experience in segment and product marketing, customer management, partnerships and ecosystem development. Extensive strategic planning experience from setting goals to operational task creation and monitoring progress. Manager of marketing groups in matrixed environments requiring coordination across sales, product and process development, quality assurance, manufacturing, supply chain, and field personnel. Strategic point of view in daily operations as well as long term planning. Excellent senior management interaction and presentation skills.

 

Mike AmidiMike Amidi
CEO
Xitore

Mr. Amidi, has over 25 years of experience in semiconductor and technology industry where he spent the last 20 years in Solid State Storage where he held various management and executive positions in companies such as STEC, SMART, Netlist, and WD. Mike held several executive level responsibilities to manage business units with over $130M P&L where he has successfully managed several groups across geographically dispersed areas such as U.S., China, Malaysia, Taiwan, and Brazil.

Mike has vast knowledge of storage, Flash, and DRAM design, development, and product marketing where he managed to develop, a series of successful product portfolio that revolutionized these industries. Mike has over 15 years of design and development expertise. He held many hands-on positions such as Hardware Engineering, Software and Firmware Engineering, ASIC and FPGA design, PCB layout engineering, and test engineering. Mike has 18 granted Patents through US Patent office. Mike has several publications in storage and semiconductor industries as well.

Among his expertise are Executive Management, P&L, Strategic Management, Finance, Marketing, Accounting, and Product Development, Program Management, and IP development. Mike holds a Bachelor's degree in Electrical and Computer Engineering, a second Bachelor degree in Business Management, and a Master of Business Administration (MBA) degree with concentration in Finance.

Debasi BaralDebasi Baral
Principal
Torit Innovations

Debasis Baral has been a leading executive in the storage industry where he worked for over 30 years. He is currently heading the consulting firm TORIT to develop application-specific IoT devices. He was previously VP of the Storage Laboratory at Samsung’s R&D Center, where he helped develop high areal density hard disk drives. He has also contributed to development, manufacturing, and customer engagement for both HDDs and SSDs. In addition, he has authored journal papers, obtained 16 storage-related patents, and made presentations at important professional conferences including Flash Memory Summit and StorageVisions. He received his PhD in Materials Science from Northwestern University.

 

Stephen BatesStephen Bates
Senior Technical Director
Microsemi

Stephen Bates is the CTO of Eideticom and is a renowned expert on topics like NVMe, RDMA, TCP/IP and NVM. He has worked on a range of complex storage and communication systems including NVMe controllers and PCIe switches developed by his former employer Microsemi (formerly PMC-Sierra). He enjoys working at the interface between hardware and software and is an active contributor to the Linux kernel. Before Eideticom he worked in the CTO office at PMC-Sierra and before that he was an Assistant Professor in Computer Engineering at The University of Alberta. He holds a PhD degree from The University of Edinburgh, Scotland.

 

 

Walker BlountWalker Blount
VP Storage Systems
Web-Feet Research

Walker Blount is responsible for the Storage Systems Service, which includes analysis of flash storage systems (SSDs, EFD, and Flash cards), small form factor hard disk drives, and alternative storage technologies such as micro mechanical probe storage. One of the reports authored is the Solid State Drive Markets and Applications study that has been published by WFR since 2002.

Mr. Blount comes to Web-Feet Research after an extensive career at IBM. Hired as a design engineer in test engineering, he held a number of key engineering positions within IBM, including several years in key management positions. These included project management of manufacturing and test processes; managing 20 employees to support the manufacturing and testing of IBM's storage subsystems. Support included establishing new processes, managing manufacturing and test costs through process improvements and selecting component and sub- assembly vendors.

From 1993 - 2004, Mr. Blount was the principal HDD industry analyst within IBM and later with Hitachi Global Storage Technologies. In this position he identified market opportunities and company strategies for hard disk drives including consumer electronics markets with the (1") Microdrive at its introduction.

Mr. Blount has published a number of internal reports and analytical assessments on the HDD industry and industry product offerings within Hitachi including several external whitepapers; "Fluid Dynamic Bearing Motors in Hard Disk Drives", "Voice Coil Motor Dampening" and "Why 7200 RPM Mobile Drives."

Mr. Blount earned his B.S degree in Electrical Engineering from California State University at Los Angeles, and his M.S. degree in Electrical Engineering from Santa Clara University.

Jean BozmanJean Bozman
Research VP
Hurwitz & Associates

Jean S. Bozman is a well-respected IT professional with more than 20 years of experience covering the worldwide markets for operating environments, servers and the workloads that run on servers. Ms. Bozman began her career at IDC in 1996, focusing on the worldwide market for server operating systems. In her current role as research vice president in IDC's Enterprise Server Group, she analyzes the worldwide server market and she manages the Clustering and Availability Software (CLAS) market research for IDC.

Ms. Bozman is widely quoted in business publications, including BusinessWeek and Investors Business Daily; in daily newspapers, including the San Jose Mercury News and Los Angeles Times; and in online publications, such as CNET (news.com), Bloomberg and Reuters. Pior to joining IDC, Ms. Bozman was an editor at Computerworld.

She started Computerworld's Chicago Bureau in 1987, initiating Computerworld's coverage in the Midwest, and she moved to California as the publication's Senior West Coast Editor in 1989, covering the open-systems market. Ms. Bozman holds a B.S. in earth and space sciences from the State University of New York (SUNY) at Stony Brook and a master's degree from Stanford University.

Tom BurnieceTom Burniece
President
Burniece Consulting Services

Tom Burniece is an independent business consultant, with over 30 years of senior management experience in the networking and storage markets. He specializes in working with startups and small companies to build a strong strategic plan that is executable and can lead to a successful company.

He has been the CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as Chairman of Ciprico and a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BSEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

Krishna ChanderKrishna Chander
President
Chander Consulting

Krishna Chander is the Principal Analyst at Chander Consulting where he focuses on storage systems marketing and analysis. He was previously a Senior Storage Analyst at iSuppli. He also has extensive experiences at IBM and Hitachi in storage systems analysis, thin film manufacturing, product development, and market positioning. He has an MS in Chemical Engineering from Lehigh University and an MBA from SUNY- Binghamton.

 

 

Ken ClippertonKen Clipperton
Managing Analyst
DCIG

Ken Clipperton is a Managing Analyst at DCIG, a group of analysts with IT industry expertise who provide informed, insightful, third party analysis and commentary on IT hardware, software and services. Within the data center, DCIG has a special focus on the enterprise data storage and electronically stored information (ESI) industries.

Ken joined DCIG in August 2012, bringing more than 20 years of information technology experience to the team. Prior roles include server administrator, systems analyst, and then IT director at a series of three private universities. Ken has served on multiple corporate advisory boards, state-wide technology commissions and national user group boards; and presented at many national and regional technology conferences.

Throughout his career, Ken has specialized in evaluating and implementing innovative technologies to address operational, tactical and strategic business priorities. For example, Ken was a key leader in the creation of the world’s first comprehensive wireless community at Buena Vista University, a project called eBVyou that became a national model and drew visiting teams from hundreds of colleges, universities and K-12 school districts.

Ken earned his MBA in Management Information Systems from Metropolitan State University, St. Paul, MN and a BA in History from Crown College.

Allon CohenAllon Cohen
Vice President of Products and Business Development
Elastifile

Dr. Allon Cohen is Elastifile’s Vice President of Product and Business Development. Prior to joining Elastifile, Dr. Cohen was the VP Software and Solutions for Toshiba\OCZ, which he joined through the acquisition of SANRAD, a storage industry flash acceleration trailblazer, where he served as VP of Marketing and Product Management.

Allon holds a B. Sc. (Physics and Mathematics Cum Laude) from the Talpiot Project, which recognizes excellence in technical and scientific military service, an MBA., and a Ph.D. Summa Cum Laude from the Hebrew University of Jerusalem.

Celeste CrystalCeleste Crystal
Senior Product Marketing Manager
Broadcom

Celeste serves as the senior manager of product marketing at Brocade. With over 15 years of experience in technology strategy, competitive intelligence, and product marketing, Celeste has positively impacted the growth trajectory of some of the leading brands in consumer electronics and semiconductors. As a strategic planner and market analyst, she has worked in-house or as a management consultant tasked to help C-level executives understand the impact of disruptive technologies. Celeste earned an MBA from the University of California, Davis and a BA at University of California, Santa Cruz.

 

Deepankar DasDeepankar Das
CTOS
Sureline Systems

Deepankar Das is the CTO of Sureline Systems, driving the leading edge in application mobility to allow data & applications move seamlessly between physical, virtual, and cloud infrastructure. He was Head of Eng for the EMC Data Domain file system where he worked on nextgen Data Protection in the Cloud and PBBA products. He was VP of Software and Chief Software Architect at Avalanche Technology, where he architected and built a state of the art All Flash Storage Array. As VP of Software at Violin Memory, he worked on high performance Flash software storage stack. He has also worked on Distributed Filesystems and OS at Panasas and Sun Microsystems. He holds a Master’s degree in Computer Science from Andhra University (India).

Rob DavisRob Davis
Vice President of Storage Technology
Mellanox

Rob Davis is Vice President of Storage Technology at Mellanox Technologies and was formerly Vice President and Chief Technology Officer at QLogic. As a key evaluator and decision-maker, Davis takes responsibility for keeping Mellanox at the forefront of emerging technologies, products, and relevant markets. Prior to Mellanox, Mr. Davis spent over 25 years as a technology leader and visionary at Ancor Corporation and then at QLogic, which acquired Ancor in 2000. At Ancor Mr. Davis served as Vice President of Advanced Technology, Director of Technical Marketing, and Director of Engineering. At QLogic, Mr. Davis was responsible for keeping the company at the forefront of emerging technologies, products, and relevant markets. Davis’ in-depth expertise spans Virtualization, Ethernet, Fibre Channel, SCSI, iSCSI, InfiniBand, RoCE, SAS, PCI, SATA, and Flash Storage.

Rich FetikRich Fetik
CEO
Data Confidential

Richard Fetik, CISSP, is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reductions in operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a new security model that includes the patented storage firewall and other technologies; this approach provides protection for device integrity (anti-tamper), information assurance, and data confidentiality, while enhancing operational adaptability and preserving functionality while under cyber-attack.

Doug FinkeDoug Finke
Director of Product Marketing
Xitore

Mr. Finke, has been a key contributor in the computer, semiconductor, and storage industry for over 30 years. Prior to Xitore, Doug was at HGST (a subsidiary of Western Digital) where he was responsible for business management of large petabyte scale storage systems. Before that Doug served as Senior Director of Product Marketing at sTec (acquired by HGST) which pioneered the concept of solid state drives (SSDs) for use in enterprise computing applications.

Previously he served as the Chief Operating Officer of startup company IntelliSense Corporation where he was instrumental in the acquisition of the company by Corning Inc. for a valuation of $750 million. As Vice-President of Marketing and Business Development at Boston-based semiconductor startup ChipWrights, Doug helped raise $25 million in venture capital funding. Prior to that he was the Vice-President of Marketing at Standard Microsystems Corporation (SMSC), a key supplier to major computer OEMs of IO and networking ASICs for use on PC motherboards. Doug worked at Intel Corporation in memory and ASIC marketing and started his career at IBM as a design engineer working on cache memory design of mainframe computers. Doug has 8 granted patents with US Patent Office related to NVDIMM and Storage designs.

Doug holds a Bachelor of Science degree in computer engineering from the University of Illinois and an MBA from MIT.

Tom FriendTom Friend
Director of Industry Standards
SK hynix

Tom Friend is a methodical and resourceful standards executive with professional experience in electronic, software and mechanical design. Fluent in strategic and tactical use of standards to benefit engineering, marketing and sales, Tom has experience working with teams across the globe.

 


John GeldmanJohn Geldman
Independent Consultant

John Geldman holds a Senior Architect, Secure Storage Solutions position at Lexar Media. He has worked in NAND & Spinning Storage, Linux & VxWorks internals, Networking, Security, & IC development.

John actively participates in the IEEE 1667, USB, CF, T10, T13, IEEE1619, SD & TCG standards committees. He began working with Mass Storage in ’84, and joined Lexar in 2005.

John holds an MSCS from Santa Clara Univ., a BSECE from Clarkson Univ., and has been awarded multiple patents.

 

Kiran GunnamKiran Gunnam
Technologist
HGST Research

Kiran Gunnam received the MSEE and PhD in Computer Engineering from Texas A&M University, College Station, TX. He currently works as Techmologists at HGST. He previously held research and development positions at Violin Memory, Nvidia, Certicom, LSI, Marvell Semiconductor, Starvision Technologies, Schlumberger, Intel and Texas Engineering Experiment Station.

Dr. Gunnam has extensive research and development work experience in complex data path and control path systems. Dr. Gunnam is an expert in IC implementation of communications and signal processing systems. His PhD research contributed several key innovations in advanced error correction systems based on low-density parity- check codes (LDPC) and led to several industry designs. He has done extensive work on ASIC hardware architecture, micro-architecture and digital IC implementation for different systems (IEEE 802.11n Wi-Fi, IEEE 802.16e WiMax, IEEE 802.3 10-GB, Holographic read channel, HDD read channel and Flash read channel).

Dr. Gunnam has around 75 patents/patent applications/invention disclosures on hardware architecture and micro-architecture (46 issued patents, 4 pending patent applications and 25 more invention disclosures). He is the lead inventor/sole inventor for 90% of them. He is an IEEE Senior Member. He is also an IEEE Solid State Circuits Society Distinguished Lecturer for 2013 and 2014.

Erich HaratschErich Haratsch
Engineering Director
Seagate Technology

Dr. Erich F. Haratsch is Director of Engineering, Flash Channel Architecture at Seagate Technology. He leads the development of advanced signal processing, error correction coding and NAND management features for solid-state drive controllers. Prior to joining Seagate, Dr. Haratsch was Director of Engineering at LSI Corp., where he worked on Sandforce branded solid-state drive controllers. Earlier in his career, Dr. Haratsch developed signal processing and error correction technologies for multiple generations of HDD controllers at LSI and Agere Systems. He previously worked at Bell Labs, where he invented new equalizer and decoder architectures for Gigabit Ethernet over copper and optical communications. Dr. Haratsch regularly speaks at many industry events, is the author of over 40 peer-reviewed journal and conference papers, and holds 77 U.S. patents. He also is a Senior Member of IEEE, and earned his MS and PhD degrees from the Technical University of Munich (Germany).

Robin HarrisRobin Harris
Analyst
StorageMojo

My focus is on emerging technologies and products in the marketplace. Honed by 3 decades of experience in storage, servers and networks, my work combines architecture, engineering, marketing and psychology to analyze and predict market evolution. I envision a digital storage infrastructure that is safer and more reliable than paper – with far greater density, economy and accessibility.

Educated at Yale University and the Wharton School of the University of Pennsylvania, I live in Sedona, Arizona with over 20 TB of data storage.

 

Troy HegrTroy Hegr
Data Recovery Technology Manager
Drivesavers

TroyHegris the Technology Manager for Kroll Ontrack’s Data Recovery division. With more than 20 years in the data recovery and computer forensicsindustry, he serves on Kroll Ontrack’s global Technology Committee and functions within the Product Line Managementgroup. During his tenure, Mr. Hegr has held positions in data recovery, computer forensics, and clean room engineering, as well as R&D and IT management. He is a graduate ofDeVryInstitute of Technology.

Jonathan HinkleJonathan Hinkle
Director - Systems Platform Technologist
Lenovo

Computer hardware systems technologist focused on disruptive technologies, patent and IP strategy, novel technology commercialization and driving innovation in server systems architecture and electronic packaging.

Specialties: Hybrid Memory Architectures, Computer Architecture, Main memory, NVDIMM, Signal Integrity, Blade Servers, Electronic Packaging, SSD, Novel Technology and Product Concept Ideation and Development.

 

Xinde HuXinde Hu
Principal Engineer/Senior Manager
SanDisk

Xinde Hu is currently System Architect at SanDisk. His responsibility includes creating, designing, and evaluating innovative system architecture concepts and implementations for the next generations of non-volatile memory based storage systems. Before joining SanDisk, Dr. Hu worked for STEC and STMicroelectronics as a system architect.

Dr. Hu has authored more than a dozen technical papers on coding/signal processing for data storage systems and has 40+ patent applications pending. He is currently Vice Chairman of the IEEE Data Storage Technical Committee (DSTC). He received his PhD in Electrical and Computer Engineering from Carnegie Mellon University

Syed HussainSyed Hussain
Director, Segment Marketing
Winbond Electronics

I have been in the semiconductor and systems industry for last 20 years with emphasis in business development and Marketing.

Worked at companies like Silicon Storage Technology Inc, Paxcelnet Inc, Infineon Technologies, LSI Logic, NEC Electronics, Integrated Device Technology and National Semiconductor.

My expertise is also utilized by market analysts in NOR Flash business so they can understand the market trends.

Considering my background in Marketing and Business development, well suited for start-ups, multinationals corporation and enterprises that is establishing a brand, product preference, major revenue stream by developing strategic customer-base and partnerships.

Specialties:My key skills are in market awareness and product/company positioning.

Managing, developing major OEM and ODM Design-Win for growth phase of business plan.

It is my believe that with a great product one needs a great sustainable marketing plan that delivers the key messages to create Fear, Uncertainty and Doubt factor.

Adrian JacksonAdrian Jackson
title
EPCC

Adrian Jackson is a Research Architect at EPCC where he works with a wide range of academic and industry partners to provide HPC and parallel computing expertise. Currently he is leading EPCC’s Intel Parallel Computing Centre (IPCC), and is the technical architect for the NEXTGenIO project, where he is leading the design of the innovative software and hardware infrastructure that will integrate Intel’s Storage Class Memory (3D Xpoint) into a prototype HPC system.


Jeff JanukowiczJeff Janukowicz
Research Manager/Solid State Drives and Hard Drive Components
IDC

Jeff Janukowicz is a Research Director at IDC where he provides insight and analysis on the SSD and HDD components markets. In this role, Jeff provides expert opinion, in-depth market research, and strategic analysis on the dynamics, trends, and opportunities facing the industry. His research includes market forecasts, market share reports, and technology trends for clients, investors, suppliers, and manufacturers.

Mr. Janukowicz brings more than 15 years of experience within the technology industry to IDC, including more than 10 years in storage and 13 years in the semiconductor industry. Prior to joining IDC, Jeff was in strategic marketing for Agere Systems where he was responsible for market research, business planning, and marketing activities. In addition, he has held various marketing and engineering positions during his career.

Jeff Janukowicz has a BS in Electrical Engineering from the University of Delaware and a master’s degree in Management of Technology from the University of Pennsylvania's Wharton Business School and School of Engineering.

Axel KlothAxel Kloth
Founder, President & CEO
SSRLabs

Axel is the Founder, President & CEO of Scalable Systems Research Labs Inc. Prior to SSRLabs, he was tasked with implementing a private cloud for a highly customized CAD Design System with the goal to unify mechanical, thermal and electrical design for probe cards at FormFactor. This tool set was supposed to be driven by a work flow process, and once fully implemented, it was intended to feed into a BI System such that all work effort can be monitored in real-time. Preceding FormFactor, he was a founder, CTO and member of the executive management team of a Silicon Valley startup focused on real-time image and video analysis. For that startup, Parimics, he created the underlying architecture for and supervised the implementation of a massively parallel chipset targeted at image and video analysis in real-time. This was achieved by deploying parallel processors before Intel or even Google had discovered the need to go parallel. Other prior successes include the turnaround of a company that was considered a $36M loss to investors into a $394M acquisition target within less than a year. Axel convinced the Technical Advisory Board and subsequently the Board of Directors to strategically reorient the company. He was instrumental in designing, implementing and marketing the first CML-type transceivers designed for bulk CMOS, and the first fully functioning combined virtually output queued switch fabric.

He has over 20 years of experience in high performance computing, networking, fault tolerance, High Availability and low latency switching, as well as experience in architecting, designing and implementing large ASICs. He has been granted 8 U.S. patents in processor architectures, real-time image and video processing and analysis, in communications protocols and device architecture.

Axel was appointed to the Technical Advisory Boards of HotRail, Z-Force - which later became Attune Systems - and 3Tera (acquired by CA). He taught the CTO classes in the framework of the Silicon Valley Executive Business Program ("mini-MBA") at the University of California Santa Cruz (UCSC). Axel finished his post-grad studies in physics at University of Kiel in Germany (CAU Kiel). His diploma thesis covered what has become the basic technology in High Intensity Discharge (HID) automotive headlights.

Steve KnippleSteve Knipple
Principal Consultant
Bradson Consulting

Management and Technology consultant with a passion for helping organizations understand how to take advantage of the rapidly expanding options and transformative capabilities of cloud computing. Working with firms ranging from large enterprises to small organizations in the private or public sector, the challenges are similar, and the potential benefits are significant.

 

 

Chris Lyon
Executive Director
FCIA

Chris Lyon, a 12 year storage veteran is currently the executive director of the FCIA and has held that position for over eight years. Prior to FCIA, Chris has held various marketing positions at Vixel, McDATA, Connex and SAN Navigator.

In 2005, Chris achieved the title of Certified Association Executive (CAE) – the highest professional recognition available from the American Society of Association Executives. A CAE must meet a rigorous set of requirements to be eligible to take the examination covering Governance & Structure; Leadership Processes; Management & Administration; Internal & External Relations; and Programs & Services.

Chris holds a BA in pastoral ministry and administration from LIFE pacific.

Andy MarkenAndy Marken
President
Marken Communications

President of Marken Communications, Andy has been involved in the strategic marketing and promotion of hardware and software storage technology for more than 20 years. His experience includes work with many of the early hard drive firms in Silicon Valley as well as optical firms involved in CD, MO and DVD technologies. He has been involved in mainframe, PC, CE and game systems promotion with firms including Amdahl, Control Data, Atari, Panasonic, Philips, Verbatim and others. In the application side of the industry he has worked with ancient firms like MicroPro as well as today's advanced technologies with firms such as FAST, Dazzle, Pinnacle, InterVideo, Ulead and others

 

Tom McCormickTom McCormick
Chief Engineer/Technologist
Swissbit

Thomas McCormick is currently Chief Engineer/Technologist at Swissbit, where he leads market focused R&D for product development and full life cycle support. He has over twenty years experience designing PC and embedded computer systems, including over fifteen years focused on flash memory product research and development. He holds a PhD in Computer Engineering from Northeastern University. His on-going research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications. He has presented at Flash Memory Summit, the Non-Volatile Memory Workshop, and has published an article on embedded flash in EE Times. He also holds an MBA and an MS in Computing Engineer from the University of Massachusetts at Lowell and an MSME and BSME (summa cum laude) from Drexel University.

Mike McKeanMike McKean
Director
Encore Semi

Mike has 30 years of experience in the design, marketing, business development and application of semiconductors and systems. Mike is currently driving business development and firmware engineering for Encore Semi, Inc., a design services firm focused on ASIC and FW/SW developments.

Prior to Encore Semi, Mike served as General Manager for multiple companies in the data storage space including Synapse Design and STMicroelectronics. He was also part of FHOOSH, a cyber security startup, as VP Product Solutions, which received funding in late 2016. Before moving to Colorado in 2005, Mike served in a variety of business development and customer management roles at Agere Systems, both in North American and in Asia. The earlier years of Mike's career were with Motorola Semiconductor in Austin, Texas, Phoenix, Arizona and Japan where he was the Director of Sales and Marketing for the Distribution and Components businesses. While in Japan Mike led the spinoff of ON Semiconductor from Motorola as their Country Manager before joining Lucent to help with the spin-off Agere Systems.

Mari Mineta ClappMari Mineta Clapp
Communications Professional

Mari Mineta Clapp has over 20 years of experience in high tech developing new markets, creating powerful brands and highly differentiated marketing platforms for innovative start-ups focused on data center or carrier networks. She works closely with IT leaders to drive thought leadership and network transformation as large corporations take greater control of their network infrastructure and deploy open networking solutions.

Mari was VP of Corporate Relations at Big Switch Networks and led the company’s corporate and Open SDN product launch and worked with Jayshree Ullal and Andy Bechtolsheim on the launch of Arista Networks and the industry-changing Arista 7500. She was also on the launch team at Avici Systems, the first start-up to make it into the core of AT&T’s network- subsequently she was hired as a direct report to the CTO of AT&T. Mari was VP of Corporate Relations at Vidyo, Inc. the winner of the 2010 Wall Street Journal Innovation Award, VP of Marketing at BitGravity, a next generation CDN, and VP of Corporate Relations at UB Networks, the pioneer in Ethernet networking, founded as Ungermann-Bass.

Mari has an extensive network of strategic relationships which she brings to engagements enabling her to make a strong marketing and business development impact to deliver high profile visibility and differentiation to maximize corporate valuation.

KRS MurthyKRS Murthy
CEO
I Cubed

KRS Murthy is an experienced venture capitalist and serial entrepreneur. He is currently focused on mergers and acquisitions, corporate governance, and competitive strategy. He has led many companies at many different stages and has grown companies to sales of over $500 million. He is a popular speaker at conferences around the world and a leader in many technical societies, including IEEE Nanotechnology Council, IEEE Engineering Management Society, IEEE Computer Society, Silicon Valley Engineering Council, and IEEE Standards Board.

Murthy also has experience as a Country Manager for AT&T and AT&T Bell Labs and as a professor of computer engineering at California State University, Fullerton. He has received a Distinguished Service Award from the IEEE Engineering Management Society and a Distinguished Achievement Award from the President of India.

Tinh NgoTinh Ngo
Director of Strategic Marketing and Communications
Viking Technology

Enterprise Strategic Marketing and Communications Director with over 10 years experience with brand development and marketing to the storage industry with specialization in Solid State technologies.
Seasoned in both corporate and marketing communications with the ability to developed unique go-to-market strategies that enhances alignment with customer needs, creating strategic marketing plans that leveraged multiple channels and mediums to drive lead generation, product demand and brand development.

 

Sunhom Steve PaakSunhom Steve Paak
Senior Executive / CTO
Huawei Technologies / HiSilicon

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Jim PappasJim Pappas
Marketing Director
Intel

Mr. Pappas brings more than 30 years of industry experience with building, running and managing dozens of successful industry associations and cross–industry initiatives. He is currently the Chair of the Solid State Disk Form Factor Working Group and co–Chair of the InfiniBand Trade Association and was also a Founding Director of the PCI Special Interest Group and The Green Grid as well as Founding Chairman of the USB Special Interest Group.

 

Uma ParepalliUma Parepalli
Architect / Principal Engineer, Engineering Manager, Program Manager, Director & VP of Engineering
SK hynix Memory Solutions

Uma M Parepalli is a senior level Director in the Storage and Networking BU at Viavi Solutions, and is responsible for PCIe, NVMe, Ethernet and Fiber Channel products. He has more than 25 years of semiconductor (Server, Storage, Embedded, Aerospace, and Consumer Electronics) industry experience . Uma previously worked for SK hynix, EMC, LSI, Dell, Intel and others in various roles ranging from senior level Architect / Principal Engineer to Director and VP of Engineering, and lead global engineering teams. He is also involved in various industry standards specification development for more than 20 years. He is a Computer Engineering graduate of University of Mysore, India.

 

Rob PeglarRob Peglar
President
Advanced Computation and Storage

Rob Peglar is the Senior Vice President and Chief Technology Officer of Symbolic IO. Rob is a seasoned technology executive and published author with 39 years of data storage, network and compute-related experience. Rob serves on the Board of Directors for the Storage Networking Industry Association (SNIA) and an advisor for the Flash Memory Summit.

Prior to joining Symbolic IO, Rob was the Vice President, Advanced Storage at Micron Technology. Prior to Micron, he was the CTO, Americas for EMC Isilon. He has also held senior level positions at Xiotech Corporation, StorageTek and ETA Systems.

Rob holds the B.S. degree in Computer Science from Washington University, St. Louis Missouri, and performed graduate work at Washington University’s Sever Institute of Engineering. His research background includes memory optimization, distributed systems, I/O performance analysis, queuing theory, parallel systems architecture and OS design, file systems & storage networking protocols, clustering algorithms and virtual systems communication.

Robert PierceRobert Pierce
Sr Architect/Computer and Storage Products
Intel

He is responsible for the strategic direction of the Computer and Storage Product line, development of advanced system and IP for the market segment. He works with strategic customers to enable new capabilities to improve cost, power and performance. He also develops emerging market segments to expand the capabilities of FPGAs and improve current solutions. Prior to Intel PSG/Altera, he has worked at a variety of industry leading semiconductor companies including Cadence and Infineon.

 

Renu RamanRenu Raman
Vice President
SAP

Accomplished executive in the Semiconductor (infrastructure and consumer) and Platform hardware and Software with over 24 years of executive management, engineering, technology marketing, bootstrapping business as well as venture investment experience.

Career is characterized by 3 broad areas of experience and accomplishments all demonstrating strong entrepreneurship. First Phase in engineering and product development including team and organization building and cradle to grave execution of products. Second Phase is creating a business from scratch in a completely different field (consumer - mobile) and build a business. Finally the last few years in early stage and late stage Venture Capital..

Wayne RickardWayne Rickard
Vice President of Business Development
Radian

Prior to taking on the role of V.P. of Business Development, Wayne was Radian’s first advisor and helped build out the company’s extended leadership team and strategic initiatives. Wayne has been a pioneer in storage networking, working hands on with the early versions of fibre channel and initiating standardization efforts through industry consortiums such as SNIA and FCIA. He was Co-Founder and held V.P. of Engineering and CTO roles at Gadzoox Networks, an early leader in fibre channel SAN switches. As a Director of Engineering at Emulex, Wayne led an Advanced Technology group that developed the industry’s first fibre channel HBA. He has held V.P. and division Chief Technologist positions at Seagate and been an Advisory Board member at PMC Sierra.

Gil RussellGil Russell
Principal Analyst
Semiscape

Gil Russell is Principal Analyst at Semiscape, an IT consulting firm he founded in July 2005. Mr. Russell specializes in dynamic and non-volatile memory technologies and their application in memory storage systems. He has participated in JEDEC standards committees since 1992 and is the architect of Reduced Latency DRAM. Previously, he managed new product definition activities; participated as a team member of new product development engineering groups; technical lead of new product introductions; technical interface and technical liaison to external partnerships at Infineon Technologies, Siemens Microelectronics, Samsung Semiconductor & NEC.

 

Greg SchulzGreg Schulz
Senior Advisory Analyst
StorageIO

Greg Schulz is founder and a Sr. Advisory Consulting with the independent IT industry analyst firm Server and StorageIO (aka StorageIO). Greg is a noted and accomplished IT professional and data infrastructure thought-leader having real-world experience as a customer, vendor, analyst as well as consultant, not to mention being a four-time VMware vExpert. With a career spanning over 30 years in the industry ranging from operations to business systems applications development, system architecture and admin. This real-world experience from data protection (HA, BC, DRY, backup/archive) to performance and capacity planning across servers, storage, networking, hardware, software and services is the heart of this blog. Greg’s StorageIOblog leverages and builds off of those experiences while extending from physical to virtual and cloud, not to mention Big Data, Software Defined, DCIM, SSD, Green IT and other Buzzword Bingo topics covering trends pertaining to data infrastructure topics and themes.

Kent SmithKent Smith
Sr. Dir Product Marketing for SandForce Controllers
Seagate

Kent Smith is responsible for outbound marketing of all Seagate Flash and SSD Products. Prior to Seagate, in 2008, Kent joined SandForce as the Sr. Director of Marketing, which was acquired by LSI in 2012, which was acquired by Avago in 2014, and finally sold to Seagate that same year. Through the last eight years, He has written dozens of articles, blogs and presentations on helping users understand how flash technology is different from HDDs.

Kent has over 25 years of marketing and management experience in the storage and high-tech industry holding senior management positions at both the above and other companies including Quantum, Adaptec, Acer, SiliconStor, and Polycom. Kent earned his MBA from the University of Phoenix.

Marc StaimerMarc Staimer
President/CDS
Dragon Slayer Consulting

Marc Staimer is the founder, senior analyst and CDS at Dragon Slayer Consulting in Beaverton, Ore. The consulting practice has focused on the areas of strategic planning, product development and market development. With more than 30 years of marketing, sales and business experience in infrastructure, storage, server, software and virtualization, Marc is considered one of the industry's leading experts.

 

 

Lee SteinLee Stein
Writer, Data Miner
Stein Writes

During his extensive marketing career, Lee Stein has applied innovative and unique marketing and sales approaches to grow business for his broad range of clients. His first client, Seiko Instruments, launched his career-long love of advanced technologies. He has since served clients in a wide variety of semiconductor, electronics, software, IT, Internet security, and advanced engineering fields.

He delights in helping clients overcome their biggest marketing challenges. In support of accelerating a client’s growth, he has written and published over 300 contributed articles, white papers, and case studies for client companies. Recently, he optimized multiple email campaigns for a client with a 20-40% increase in clicks. He also has developed and applied innovative survey methods designed to rapidly identify and grade the top 20% of prospects in a client’s target market. In addition, he has helped clients by creatively licensing IP to raise funds.

Clients have ranged from startups to Fortune 500 companies and include AeroVironment, Motorola Semiconductor (now Freescale and ON Semiconductor), Synopsys, MoSys, and more.

Robert ThibadeauRobert Thibadeau
Chairman/CEO
Drive Trust Alliance

Dr. Robert Thibadeau pioneered self-encrypting drives during his tenure as Chief Technologist of Seagate Technology, LLC from 2002-2009. He has also served as the Chair of the Storage Workgroup in the Trusted Computing Group. Dr. Thibadeau was also the founding director of the Robotics Institute at Carnegie Mellon University from 1980-2008. He is the inventor on over 25 US patents, and he holds degrees from Emory University and the University of Virginia.

 

Gary TresslerGary Tressler
Senior Technical Staff Member
IBM

Gary is the Solid State Technology Development technical lead in IBM's Systems & Technology Group, where he has been focused on driving system integration of SSD and NAND Flash technology as part of IBM's Flash exploitation initiative. Gary previously managed Memory Subsystems Development for Power-based server products, and led a Memory Procurement Engineering team responsible for technology qualification and convergence between IBM Development and Memory suppliers. He has been with IBM for 21 years.

 

Hiroshi	WatanabeHiroshi Watanabe
Professor
National Chiao Tung University

Hiroshi Watanabe received the PhD degree from University of Tsukuba, Ibaraki, Japan in theoretical physics. After that, he joined the Corporate Res. & Dev. Center, Toshiba Corporation from 1994 to 2010. His current position is a tenure-track Faculty Full Professor, Dept. of Electrical and Computer Engineering in National Chiao Tung University, Hsinchu, Taiwan, since February, 2010. He has studied quantum-statistical mechanics, electron device physics, semiconductor device modeling, semiconductor memories, and some cutting edge devices. He holds more than 170 patents all over the world (106 issued & 67 waiting). He is a Senior Member of IEEE.

 

Mark WebbMark Webb
Experienced Semiconductor and Electronics Industry Executive
MKW Ventures Consulting

Mark Webb is Principal/Consultant at MKW Ventures Consulting LLC. He is currently working in the areas of SSD and semiconductor technology and competitive analysis as well as SSD business and market development. Mark works with SSD OEM and ODM companies, storage providers, controller companies, and semiconductor manufacturers.

He was Director of Manufacturing for the NVM Solutions Group at Intel Corporation from 2008-2012, and during this time was responsible for SSD system and NAND component manufacturing. From 2006 to 2008, Mark was Corporate Product Quality and Reliability Manager for IM Flash Technologies as the company became the industry leader in NAND technology and cost, and prior to this held multiple Engineering and Manufacturing leadership roles in Logic and Memory technology during his 20+ years at Intel.

David WoolfDavid Woolf
Senior Engineer, Datacenter Technologies
University of New Hampshire InterOperability Laboratory

David Woolf currently leads Data Center initiatives at the University of New Hampshire InterOperability Laboratory (UNH-IOL). While at UNH-IOL, David has led development of dozens of industry-reviewed test programs and procedures as part of the team that has grown the UNH-IOL into a world-class center for interoperability and conformance testing. David has been an active participant in a number industry forums and committee’s addressing conformance and interoperability. Currently he's active in coordinating the NVMe Integrators List and plugfests and Open Networking Integrators List and plugfests.

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