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2008 Seminar & Session Descriptions
| Tuesday, August 12th |
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8:30-11:20am
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Forum F1A: Flash Memory in Embedded Systems Organizer: Rob Hart, Datalight
Chairperson: Daniel Harris, Independent Consultant
Speakers:
Flash Standards for Embedded Systems
Michael Abraham, Micron
CompactFlash — The #1 Solid State Disk (SSD)
Bill Frank, CompactFlash Association
MMC — Embedded and Removable Memory Solutions
Ed Beeman, 2010 Tech
Advantages of Solid State Storage in Chipscale Packaging
Don Verner, Intel
Utilizing Rugged, Secure USB Solid-State Storage for Space-Constrained Embedded Applications
Gary Drossel, SiliconSystems
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8:30-11:20am
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Organizer: Mike Trainor, Intel
Chairperson: Rob Enderle, Enderle Group
Session Description:
The leaders in the laptop market today are products using flash memory aggressively such as the MacBook Air, Lenovo X300, and Voodoo Envy. This session covers the latest aspects of designing laptops with flash memory to reduce costs, increase battery life, and improve performance and ruggedness. It covers both low-end laptops aimed at developing countries and those with limited needs, as well as high-end ones aimed at travelers who want the best-performing and longest-lasting machines available. It includes discussions of disk/flash tradeoffs, security, and practical performance issues. If you want to learn how to use flash memory to build laptops that customers will line up to buy, this session is for you.
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8:30-8:40am |
Tutorial Introduction
Mike Trainor, Chief Mobile Technology Evangelist - Mobile Platforms Group, Intel
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8:40-9:05am
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SSDs for the Business Laptop Market
Doreet Oren, Director of Product Marketing, SanDisk
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9:05-9:30am
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SSDs vs. HDDs: A Shift in Data Storage
Todd Dinkelman, Applications Engineer, Micron
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9:30-9:55am
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Can the Flash Consumer SSD Be Saved?
Robin Harris, President, StorageMojo
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9:55-10:15am
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Break
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10:15-10:40am
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Solid-State Drive Storage for Ultra-Low-Cost PCs and Notebooks
Don Larson, Marketing Manager - NAND Products Group, Intel
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10:40-11:05am
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Putting Security Where Data Lives
Marco Sanvido, Hitachi Global Storage Technologies and TCG Storage Work Group
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11:05-11:20
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Final Questions and Answers and Evaluations
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About the Organizer:
Mike Trainor is Chief Mobile Technology Evangelist for Intel Mobile Platforms Group. He is responsible for communicating Intel’s vision for future notebook platform technology design to the mobile computing industry with an emphasis on helping other technology ingredient suppliers focus their technology development in areas complementary to Intel’s vision. He graduated from Stanford University in 1983 with bachelor’s degrees in mechanical and electrical engineering.
About the Chairperson:
Rob Enderle is President of Enderle Group, a company providing technology advising and consulting services.
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8:30-10:00am
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Forum F1C: Flash in Enterprise Storage Systems Organizers: Ryan Floyd, Storm Ventures, Jim Handy, Objective Analysis and Rob Peglar, Xiotech
Part I: Introduction and Overview
Chairperson: Ryan Floyd, Storm Ventures
Panelists:
Jim Porter, Analyst, Disk Trend
Robin Harris, Analyst, StorageMojo
Steffen Hellmold, Seagate
Mike Cornwell, Sun Microsystems
Steve Weinger, Samsung
Jim Handy, Objective Analysis
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10:15-11:30am
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Forum F1C: Flash in Enterprise Storage Systems (cont.)
Organizers: Ryan Floyd, Storm Ventures, Jim Handy, Objective Analysis and Rob Peglar, Xiotech
Part II: SSD Manufacturers' Panel
Chairperson: Jim Porter, Disk Trend
Panelists:
Fast NAND Flash Impact on Enterprise Storage Architectures
Alan Fitzgerald, Smart Modular, and Touhid Raza, Intel
SSDs in the Enterprise: Balancing Cost and Performance
Marius Tudor, BitMicro Networks
Enabling Tier 0 Performance with SSD in Enterprise Storage Systems
Steve Garceau, STEC
Moore's Law and Processor Performance
David Flynn, Fusion-IO
SSDs Enable New Growth in Enterprise Storage
Rich Vignes, Seagate
TBD
Joel Hagberg, Fujitsu Computer Products
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11:30am-Noon
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OPEN - Keynote 1: A Closer Look at NAND Flash Speaker: Dean Klein, Vice President, Micron Technology
Introducer: Tom Coughlin, Coughlin Associates
Abstract:
Several questions, myths, and unnerving truths have been plaguing the NAND flash industry recently. In his keynote presentation, Dean Klein, Micron’s Vice President of Memory System Development , will debunk many misconceptions about the industry and the technology. Key subjects addressed during his presentation will include: SSDs, the next frontier for NAND; how to achieve the lowest cost per bit at the best performance levels; standardizing NAND; and the future of NAND flash memory – what happens next? It’s an exciting time for NAND flash and one that industry participants should face with positive attitudes and new perspectives.
About the Speaker:
Dean Klein is Vice-President of Memory System Development at Micron Technology. His current responsibilities focus on the development of memory technologies and capabilities. Mr. Klein joined Micron in January 1999 after having held several leadership positions at Micron Electronics, including Executive Vice-President of Product Development and Chief Technical Officer. He also co-founded and served as President of PC Tech, previously a wholly owned subsidiary of Micron Electronics, from its inception in 1984.
Mr. Klein earned a BSEE and MSEE from the University of Minnesota and holds over 190 patents in computer architecture and electrical engineering. He also serves as a technical advisor to several organizations and promotes mathematics and science education as “Mr. Science” in Boise-area elementary schools.
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1:00-1:30pm
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OPEN - Keynote 2: Flash in PC and Enterprise Computing
Speaker: Paul Prince, CTO - Enterprise Systems, Dell
Introducer: Michael Kanellos, Greentech Media
Abstract:
In the past year, there has been great progress in the use of flash based storage in notebook and desktop computers. Dell has taken a leadership position in this area because of the tremendous advantages for PCs in terms of reliability, durability, noise reduction, system responsiveness and performance, and weight. The SSD market has changed rapidly with faster than expected adoption of MLC in PCs, lower capacity/cost devices for emerging markets, and better-than-expected performance in notebooks. As we move toward broad adoption of SSDs, we expect to see more benefits for the enterprise market through embedded intelligence, higher random I/O performance, and lower power consumption. In this session, Paul Prince, Dell's CTO for Enterprise Systems, highlights the potential for flash based storage in datacenter deployments and identifies key design challenges and opportunities for SSD vendors.
About the Speaker:
Paul Prince is CTO for Dell’s Enterprise Systems. He leads Dell’s Server and Storage technology teams, focusing on future architectures and the core technologies associated with those platforms. He manages the executive and technical interface to some of Dell’s top vendors, and is deeply engaged in developing strategies for how technologies will intersect Dell’s product roadmap. Paul has been in the computer industry for almost twenty years, focusing on high performance architectures from supercomputers to servers and storage for the data center. His expertise lies in system architecture, including both hardware and hardware-software interfaces.
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OPEN - Special Plenary Session on Green Flash Chairperson: Michael Kanellos, Greentech Media
Panelists:
Jan Silverman, Spansion
Pat Wilkison, STEC
Deepak Shankar, Mirabilis Design
Pete Hazen, Intel
Linton Ward, IBM
Mark Bramfitt, PG&E
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2:40-5:30pm
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Forum F2A: Solid State Drives (SSDs) Organizers: Tom Coughlin, Coughlin Associates
Panelists:
SSDs: Disruptive in Ways Not Originally Considered
Scott Stetzer, STEC
SLC and MLC Hybrid Solid State Disk Solution
Nelson Duann, Silicon Motion
High Performance SSD and Benefit for Server Applications
Tony Park INDILINX
Standardizing Testing for SSDs: Performance and Reliability
Tony Lavia, Flexstar
Panel on Evolution of SSD Market Segmentation: When Is Good, Good Enough?
Organizer/Chairperson: Michael Hajeck, SiliconSystems
Panelists:
Steffen Hellmold, Seagate
Don Barnetson, SanDisk
Greg Goelz, Pliant
Justin Sykes, Micron
Vlad Sadovsky, Microsoft
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2:40-5:30pm
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Forum F2B: Flash Performance Organizer: John Gledman, Lexar, Brian A. Berg, Berg Software Design and Munif Farhan, Dell
Instructors:
NAND Flash Interleaving and Performance: What You Need to Know
Keith Garvin, Datalight
Getting to Most out of NAND Flash
Ryan Fisher, Micron Technology
Accelerating SSD Performance with HLNAND
Roland Schuetz, MOSAID Technologies
What is Meaningful Performance to End Users?
Munif Farhan, Dell
An Information Theory Approach for Flash Memory
Eitan Yaakobi, UCSD
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2:40-3:45pm
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Forum F2C: Flash Enterprise Storage System Applications Part III: Enterprise Server OEM Perspective
Chairperson: Jim Handy, Objective Analysis
Panelists:
Tier Zero Enterprise Storage: Customer Requirements and Use Cases for Array-Based SSDs
Lawrence Schwartz, EMC
Solid State Disk Technology — Where Does It Fit for Customer Applications
Rob Peglar, Xiotech
Use of Flash Memory for Efficient Video Storage and Delivery
Tim Dodge, Concurrent Computer
Flash as a Cache: Hybrid Storage Pools to Disrupt Conventional Hierarchical Storage Management (HSM)
Adam Leventhal, Sun Microsystems
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4:00-5:30pm
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Forum F2C: Flash Enterprise Storage System Applications (cont.)
Part IV: The User's Perspective on SSDs in Enterprise Servers
Chairperson: Mike Cornwell, Sun Microsystems
Panelists: TBD
Ethan Miller, UCSC
Kal Siddiqui, Advanced Fiber Networks
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OPEN - Welcoming Reception and Year in Review Chairperson: Andy Marken, Marken Communications
Panelists:
Ryan Floyd, Storm Ventures
Alan Fitzgerald, Smart Modular
Bill Glazier Virident
Lawrence Schwartz, EMC
Mishael Agami, SanDisk
Munif Farhan, Dell
Bob Jueneman, SPYRUS
Jason Atkins, DV Nation
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| Wednesday, August 13th |
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Tutorial T1A: Introduction to Flash Memory Organizer: Jim Cooke, Micron Technology
Instructors:
Introduction to Flash Memory
Jim Cooke, Micron Technology
Flash Memory Trends
Gregory Wong, Forward Insights
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Tutorial T1B: Designing Flash-Based Products (sponsored by Denali Software) Organizer: Michael Abraham, Micron Technology
Instructors:
Flash Interfaces 101
Bill Roman, Datalight
ONFI Standards and What They Mean to Designers
Michael Abraham, Micron Technology
Pre-Programming Solutions for Flash Devices
Brandon White, BPM Microsystems
Hardware Based Flash Memory Failure Characterization Platform
Greg Bray, University of Utah
Random Access Problems? Remove the 'Spin' from Your NAND Storage System
Bob Pierce, Denali Software
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8:30-10:50am
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Organizer: Kerri McConnell; Datalight, Chuck Sobey, Channel Science and Stephen Weinger, Samsung
Session Description:
From the boardroom to production floor, flash technology is impacting innovation and profitability in profound ways. This session provides the essential elements to help you understand, address and communicate issues affecting the “business of flash.” Each speaker will include:
- 1-minute manager’s overview (how he or she would describe the subject to a top manager who could only spare a minute of his or her time)
- Single most important point the audience should take away with them
- Single key warning or critical issue
- Single best source for current information (such as a publication, Website, or blog):
The morning session will focus on markets, and the afternoon session on technology. Panels at the end of each session will allow audience members to address specific concerns and obtain clarification and additional insight. Intended Audience:
Executives and senior managers of companies who use, produce and design flash-based devices. Marketing, Sales, and Finance Executives, Venture Capitalists, PR Executives, Financial and Market Analysts, Systems Analysts, and others interested in a broad-based perspective on flash memory and its markets, technology, and applications.
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8:30-8:40am |
Introduction
Chuck Sobey, Chief Scientist, ChannelScience
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8:40-8:55am
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Future of Flash Memories in Enterprise and Consumer Markets
Anil Vasudeva, President, IMEX Research
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8:55-9:10am
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Anatomy of a Successful Storage Company: Lessons Learned from the Hard Disk Drive Industry
John Rydning, Research Director for Hard Disk Drives, IDC
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9:10-9:25am
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Can SSDs Really Go MainStream?
Jeff Janukowicz, Research Director, IDC
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9:25-9:40am
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Solid State Drive Market Explosion: Is the Customer Getting Confused?
Wade Campbell, VP of Marketing, Smart Modular
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9:40-10:00am
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Break
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10:00-10:20am
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Navigating the IP Minefield
Barmak Sani, IP Attorney, Townsend and Townsend and Crew
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10:20-10:50am
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Panel on Understanding Flash Markets
Chairperson: Kerri McConnell, Director of Marketing & Sales, Datalight
Panelists:
Anil Vasudeva, IMEX Research
John Rydning, IDC
Jeff Janukowicz, IDC
Wade Campbell, Smart Modular
Barmak Sani, Townsend and Townsend and Crew
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11:00-11:30am
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OPEN - Keynote 3: Breaking Barriers — Flash to Enable Next Generation Search Engines Speaker: Bertrand Cambou, President and Chief Executive Officer, Spansion
Introducer: Jeff Janukowicz, IDC
Abstract:
Flash memory is the technology driver in the memory industry, migrating to aggressive process nodes, small die sizes, high densities and low cost per bit. These leading edge advances are creating an exciting future, transcending existing memory architectures. A dramatic example is the ability to fundamentally change the dynamics of Internet data centers, search engines and the servers that support them. By using breakthrough technology, Flash memory replaces DRAM for instant search in data centers to achieve massive energy savings with increased system performance. Fast random access together with the ability to rapidly update large databases is essential to this new field of use.
An innovative new architecture built on charge trapping flash technology is the catalyst for this new breakthrough.
About the Speaker:
Bertrand Cambou is Spansion’s president and CEO. As Spansion’s leader and visionary, Cambou defines Spansion’s strategic direction and brings focus to the company’s ultimate objective—redefining the NOR Flash memory and creating solutions that are considered vital and strategic to customers in their ability to innovate.
A recognized technology innovator having authored 15 U.S. patents thus far, Cambou brings more than 21 years of industry specific leadership experience to his current position.
Up until Spansion’s public offering, Cambou also served at AMD, first as group vice president of AMD’s Memory Group, and then as an executive vice president. Prior to AMD, he held the position of chief operating officer of Gemplus International S.A., a leading company in the smartcard industry. He was a board member of Gemplus International as well as Ingenico, an industry leader in terminals for secure e-transactions.
Cambou’s diverse and extensive background in the technology industry includes a 15-year tenure with Motorola where he held various management positions. His appointments include senior vice president and general manager of the Networking and Computing System Group.
Cambou holds an engineering degree from Supelec, Paris, and a doctorate in electronics from Paris XI University.
About Spansion:
Spansion is a leading Flash memory solutions provider, dedicated to enabling, storing and protecting digital content in wireless, automotive, networking and consumer electronics applications. Spansion, previously a joint venture of AMD and Fujitsu, is the largest company in the world dedicated exclusively to designing, developing, manufacturing, marketing and selling Flash memory solutions. For more information, visit www.spansion.com. |
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11:30am-Noon
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OPEN - Keynote 4: Changing the World — The Flash Memory Revolution Speaker: Eli Harari, Chairman and CEO, SanDisk
Introducer: Jim Handy, Objective Analysis
Abstract:
Flash memory has permeated every facet of consumer technology in recent years, disrupting several highly entrenched form factors, including film, floppy disks, cassettes, CDs, and DVDs. Eli Harari will discuss the challenges and opportunities, as well as the demand drivers and technologies, that will impact the industry.
Flash memory has already changed the world by disrupting several highly entrenched technologies, including film, floppy disks, and cassettes, CDs, and DVDs (including eventually Blu-Ray). Our perspective is that there is a supply/demand imbalance in the industry for the short term. However, the situation is self-correcting, and we must focus on the long-term view. Huge markets will drive growth for the foreseeable future. These include consumer electronics (digital cameras, MP3 players, and wireless devices), computers (notebooks, ultra low cost laptops), and mobile phones.
About the Speaker:
Eli Harari has served as CEO of SanDisk since the company’s founding in 1988. He has built SanDisk into the world’s largest supplier of flash memory data storage products, with revenues of $3.9 billion in 2007. A pioneering leader in both technology and business, Harari holds more than 100 U.S. and international patents in non-volatile semiconductor devices. Under Harari, SanDisk has grown into a major international retail brand, serving customers through over 218,000 retail storefronts worldwide.
Harari holds a Ph.D. and M.A. in Solid State Sciences from Princeton University and a B.S. (Honors) degree in Physics from Manchester University (UK). Between 1973 and 1983, Dr. Harari held technical management positions at Intel, Honeywell, and Hughes Aircraft Microelectronics. In 1983, he co-founded Waferscale Integration, serving as its President and CEO from 1983 to 1985 and Chairman from 1985 to 1988. He was a co-recipient of the 2006 Reynold B. Johnson Data Storage Device Technology Award from IEEE for “leadership in the development and commercialization of flash EEPROM-based data storage products.”
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2:00-2:30pm
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OPEN - Keynote 5: NAND Flash: Becoming the Ubiquitous Storage Platform Speaker: Jim Elliot, Vice President of Memory Marketing, Samsung
Introducer: Jim Harrison, Electronic Products Magazine
Abstract:
Jim Elliott will discuss the growing affordability of NAND flash and why NAND has become one of the most important catalysts for growth within the consumer electronics marketplace. He will spotlight NAND as a design liberating, storage expanding and performance enhancing device that has enabled leading CE markets to maintain a rapid expansion mode. From digital still cameras and MP3 players to personal navigation devices, video cameras and notebook PCs, Mr. Elliott will examine the marriage of opportunism in which NAND flash has been encouraging OEMs to streamline designs, as consumers continue to go mobile in massive numbers. He also will discuss what NAND will do to industrial design over the next few years and why consumers will continue to demonstrate an unquenchable desire for increasing NAND capacities.
About the Speaker:
Jim Elliott is Vice President of Memory Marketing at Samsung Semiconductor, Inc. In this capacity, he oversees all marketing activities for Samsung’s memory organization in the Americas.
Mr. Elliott has more than 12 years of experience in the semiconductor industry, during which he focused on product sales and marketing at major multinational companies. He started his semiconductor career in 1996 at Hitachi in SRAM Marketing. In late 1997, he transitioned into the volatile world of DRAM when he joined Fujitsu Microelectronics.
Mr. Elliott has been at Samsung for the past six years, where he has held leadership positions in DRAM and Flash Marketing, as well as Global Accounts Sales.
Jim earned a Bachelor of Arts degree from the University of California at Davis and later received a Master’s degree in Business Administration from California Polytechnic University in San Luis Obispo. He has been a featured guest speaker at a number of industry-wide events, including the Intel Developer Forum, MemCon, StorageVisions and the Flash Memory Summit.
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2:40-5:00pm
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Tutorial T2A: New Approaches to Nonvolatile Memory Subsystems Organizer: Debasis Baral, Samsung
Instructors:
Standard Interfaces for Nonvolatile Memory Subsystems in PCs
Amber Huffman, Intel
Addressing System Challenges for Next Generation SSD SoCs
Bryan Lawrence, ARM
HLNAND: A New Standard for High Performance Flash Memory
Peter Gillingham, MOSAID Technologies
New Storage Devices Utilizing Flash Memories and Hard Disk Drives
Debasis Baral, Samsung Information Systems
Non-Volatile Memory Cache Enhancements: Turbo-Charging Client Platform Performance
Rob Larsen, Intel
ONFI 2.0 - The Compatible NAND Flash Interface
Michael Abraham, Micron
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2:40-5:00pm
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Tutorial T2B: Flash on the Go: Designing for Mobile Applications Organizer: Jim Cooke, Micron Technology
Instructors:
TBD
Dave Duncan, EncryptX
Endurance Requirements for Next Generation SLC NAND on Mobile Systems
Khurram Ismail, Micron Technology
Market Opportunities for Secure Flash Memory Cards
Mishael Agami, SanDisk
Improving the Mobile User Experience — A Revolutionary Approach to More Flexible Handset Designs with NOR Flash
John Boodhansingh, Spansion
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2:40-3:45pm
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Organizer: Kerri McConnell; Datalight, Chuck Sobe, Channel Science and Stephen Weinger, Samsung
Session Description:
From the boardroom to production floor, flash technology is impacting innovation and profitability in profound ways. This session provides the essential elements to help you understand, address and communicate issues affecting the “business of flash.” Each speaker will include:
- 1-minute manager’s overview (how he or she would describe the subject to a top manager who could only spare a minute of his or her time)
- Single most important point the audience should take away with them
- Single key warning or critical issue
- Single best source for current information (such as a publication, Website, or blog):
The morning session will focus on markets, and the afternoon session on technology. Panels at the end of each session will allow audience members to address specific concerns and obtain clarification and additional insight. Intended Audience:
Executives and senior managers of companies who use, produce and design flash-based devices. Marketing, Sales, and Finance Executives, Venture Capitalists, PR Executives, Financial and Market Analysts, Systems Analysts, and others interested in a broad-based perspective on flash memory and its markets, technology, and applications.
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2:40-3:00pm
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The Performance and Power Advantage
Pat Wilkison, VP of Marketing and Business Development, STEC
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3:00-3:20pm
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De-Commoditizing Consumer Flash Products
Ira Cohen, Manager - TrustedFlash Technology, SanDisk
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3:20-3:40pm
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What Is Happening with Hybrid Storage?
Josh Tinker, Manager - Personal Computer Market Development, Hybrid Storage Alliance/Seagate
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3:40-4:00pm
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Break
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4:00-4:15pm
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Vulnerabilities and Encryption: It's a Cold, Hard World
David Jevans, CEO, IronKey
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4:15-4:30pm
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TCO of Enterprise Solutions
Hubbert Smith, Director - Enterprise HDD, Samsung
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4:30-5:00pm
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Panel on Understanding Flash Technology
Chairperson: Kevin Morris, Editor/Publisher, TechFocus Media
Panelists:
Pat Wilkison, STEC
Ira Cohen, SanDisk
Josh Tinker, Hybrid Storage Alliance
David Jevans, IronKey
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2:40-3:45
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OPEN - Session 101: Design Methods (sponsored by Denali Software) Organizer: Deepak Shankar, Mirabilis Design
Chairperson: Jim Harrison, Electronic Products Magazine
Paper Presenters:
Embedded Non-Volatile Memory on a Standard CMOS Logic Process
Joel Rosenberg, Virage Logic
Verification of Board Level Design Using Flash Memory
Rick Munden, Free Model Foundry and Stephan Rosner, Spansion
Frequency Sources for Flash Memory Applications
Michael McCorquodale, Mobius Microsystems
NVRAM Overview
Lane Hauck, AgigA Technologies
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4:00-5:00pm
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OPEN - Session 102: Software Organizer/Chairperson: Rich Fetik, Data Confidential
Paper Presenters:
Finding Hidden Performance Bottlenecks in Low-Level Software
Bill Roman, Datalight
Designing Applications for the Masses
Mike Andrews, NovaStor
Raw Flash: The Price and Performance Winner
Tim Stoutamore, Blunk Microsystems
Throw Away Your PC — Run Your Desktop from a USB Flash Drive
John Whaley, Moka Five
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5:00-7:00pm
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OPEN - Industry Receptions and Best of Show Awards (in Exhibit Hall) |
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7:00-8:30pm
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OPEN - Beer, Pizza and Chat with the Experts Organizers: Tom coughlin, Coughlin Associates and Jim Handy, Objective Analysis
Table Subjects:
Hybrid Disks
Josh Tinker, Hybrid Storage Alliance/Seagate Technology
Embedded Applications
Jim Cooke, Micron Technology
Standards
Michael Abraham, Micron Technology
Software
Tim Stoutamore, Blunk Microsystems
Security
Vijay Ahuja, Ciper Solutions and John geldman, Lexar
Computer Applications
Munif Farhan, Dell and Jason Atkins, DV Nation
Enterprise Applications
Jim Handy, Objective Analysis and Mike Cornwell, Sun Microsystems
Consumer Applications
TBD, PNY and Bob Barry, Team Research
New Technologies
Jim Cantore, JLC Associates
Markets
Jim Porter, DISK/TREND
Data Recovery
Sean Barry, Kroll OnTrack
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| Thursday, August 14th |
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OPEN - Plenary Session — Life Beyond Flash: New Non-Volatile Memory Technologies Chairperson and Organizer: Jim Cantore, JLC Associates
Paper Presenters:
Stuart Parkin, IBM
Farhad Tabrizi, Grandis
3D: Beyond Conventional Flash and into the Future
Alper Ilkbahar, SanDisk
Phase Change Memory: The Next Generation NVM
Mark Leinwander, Numonyx
Mishael Agami, SanDisk
Phase Change Memory Using Nanotechnology
Meyya Meyyappan, NASA Ames Research Center
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10:00-10:50am
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Session 201: When Good Memories Go Bad: Flash Testing and Reliability Chairperson and Organizer: Chuck Sobey, Channel Science
Improved reliability is widely advertised as a key advantage of flash storage over hard disk drives. How is reliability improved if flash memory cells can wear out after fewer than 10,000 program/erase cycles? How does flash reliability translate into end-product reliability? Can testing affect or guarantee reliability? What can you do if your flash storage fails? In this fast-moving session, industry experts will tell you the facts behind the promises!
Paper Presenters:
Data Recovery of Flash Memory
Sean Barry, Kroll OnTrack
Using the Appropriate Wear Leveling to Extend Product Lifespan
Keith Garvin, Datalight
Full Path Data Protection: Vital Design Characteristic to Enabling SSD
Scott Shadley, STEC
Sub-40 nm Multi-Level Flash Challenges for Production Test
Mark Greenwood, Verigy
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10:00-10:50am
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OPEN - Session 202: Market Research Organizer: Jim Handy, Objective Analysis
Chairperson: Chris Preimesberger, eWeek
Instructors:
Jim McGregor, In-Stat
Jim Handy, Objective Analysis
Alan Niebel, Web-Feet Research
Jim Cantore, JLC Associates
Jeff Janukowicz, IDC
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11:00-11:30am
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OPEN - Keynote 6: From Silicon to Solutions: Getting the Right Memory Mix for the Application Speaker: Ed Doller, Chief Technology Officer, Numonyx
Introducer: Jim McGregor, In-Stat
Abstract:
The flash memory industry is entering the most challenging period in its history. The days of simply talking about density needs with customers are over. There are more product and technology options than ever before, as well as new technologies to evaluate as well. So where do you start? Who should you trust? Learn how — by applying application-based solutions — memory vendors can help meet increasingly complex requirements.
About the Speaker:
EdDoller was appointed Chief Technology Officer of Numonyx during the formation of Numonyx in 2008. During his tenure at Intel, he held a variety of positions in the flash memory group before being named Chief Technology Officer in 2004. Prior to joining Intel, Ed held several key positions at International Business Machines (IBM) in East Fishkill, N.Y., all in advanced semiconductor memories.
Ed has over 24 years of experience in semiconductor memories, holds multiple patents, is a co-author of the IEEE floating gate standard, and is a frequent key note speaker at memory conferences. He received a BS in computer engineering from Purdue University in 1984.
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11:30am-Noon
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OPEN - Keynote 7: Solid State Drives in Computing: Delivering on the SSD Potential Speaker: Knut Grimsrud, Intel Fellow/Director, Storage Architecture, Intel
Introducer: Anil Vasudeva, IMEX Research
Abstract:
Knut will discuss what it takes for SSD technology to deliver on the tremendous potential SSDs have for improving the computing experience. He’ll review several performance attributes and characteristics, including examples of current SSD technologies. In addition, he will dispel several recent misperceptions about SSD technology.
About the Speaker:
Knut S. Grimsrud leads a research and development group responsible for mainstream and consumer storage interface definition and enabling. He is also responsible for developing new mainstream storage innovations for Intel platforms. Grimsrud and his team currently manage definition and ongoing evolution of the Serial ATA interface as well as the definition and industry enabling for the CE-ATA interface. He is also researching new applications of Flash in Intel platforms.
Grimsrud joined Intel in 1993 as a hardware engineer in the Intel Architecture Labs where his primary focus was on improving the storage performance of Intel’s entry into the standard high-volume server segment. His focus transitioned to mainstream storage optimization techniques in the Platform Architecture Labs where his contributions included disk reorganization techniques for improved application launch performance. Grimsrud then drove definition of the Serial ATA disk drive interface standard and its subsequent evolutions and enhancements, which continues today under his group in the Storage Technologies Group.
Grimsrud received his bachelor’s degree in electrical engineering in 1988, his master’s degree in electrical and computer engineering in 1989 and his Ph.D in 1993, all from Brigham Young University. Grimsrud holds 23 U.S. patents and has received three Intel Achievement Awards and a Lifetime Achievement Award from Intel IDF. He serves as chairman of the board of directors for the Serial ATA International Organization and chairman of the steering committee of the CE-ATA Working Group.
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2:00-3:00pm
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OPEN - Session 203: Security Organizer: Vijay Ahuja, Cipher Solutions and John Geldman, Lexar
Chairperson: Vijay Ahuja, Cipher Solutions
Paper Presenters:
The Data You Save May Be Your Own
Susan Callahan, Safend
Portection Independent of Host Operating Systems
Keicy Chung, CacheBase
Secure Solid State Disks
Edo Ganot, Discretix
Simplifying Flash Storage Security
Craig Rawlings, Kilopass Technology
Win the Battle over Identity Theft
Chris Ciabarra, Network Intercept
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3:15-4:30pm
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OPEN - Session 204: Closing Panel on Top Ten Things You Need to Know about Flash Memory Today Chairperson: IdaRose Sylvester, Independent Consultant
The flash market is, with new devices, new approaches, and new applications appearing constantly, in the midst of evolving market dynamics. ? With all news and all the hype, how can you determine what really matters for your business in the coming year?
This panel will draw from the experience of participants from leading companies to develop a preliminary top ten list of you need to know to avoid being blindsided this year. We will ask for audience input on the list, thenhave everyone vote on the final list, which will be posted on the Summit website. You’ll leave this panel having no excuses about not knowing and not agreeing to the forces that matter in the flash memory market.
Topics will include:
- Technologies
- Markets
- Applications
- Methodologies
- News and Views
Panelists:
Bob Pierce, Denali Software
Khandker Quader, SanDisk
Mark Leinwander, Numonyx
John Geldman, Lexar
Tony (T.K.) Kim, Samsung
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2:00-4:30pm
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OPEN - Special Tutorial on Creating the Next Breakthrough Consumer Application (beyond iPod and iPhone) Organizer: Norm Frentz, SanDisk
Chairperson: Melissa Perenson, PC World
Instructors:
TBD
Kyle Wiens, iFixit
Content Delivery
Gary Montgomery, Spansion
The eBook Device
Bob Barry, Team Research
Educating the Consumer: A SanDisk Case Study
Michael Romero, SanDIsk
TBD
Jay Elliot, Voyant
Expert Presentations
Breakout Sessions
Question-and-Answer Panel
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