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Tutorial and Session Details

Monday, August 4th
Mon. Aug 4
8:30am-Noon
Pre-Conference Seminar A: Making Error Correcting Codes Work for Flash Memory
Organizer / Chairperson: Lara Dolecek, Assistant Professor, UCLA
Instructors:
Lara Dolecek, Assistant Professor, UCLA
Andrew Jiang, Associate Professor, Texas A&M
Steve Hetzler, Fellow, IBM
Seminar Description:

The recent surge in data storage has raised interest in developing new error correction methodologies well-matched to the physical properties of emerging non-volatile memories. In this  tutorial, we will first discuss the basics of error correction. We will then survey conventional and recently introduced techniques with an emphasis on optimal approaches for flash memory. The presentation will conclude with several representative examples of applying advanced coding methods. Attendance is open to all engineers and practitioners working in flash memory and related areas; no prior background in coding is required.

About the Instructors:

Lara Dolecek is an Assistant Professor of Electrical Engineering at UCLA.  Her research interests focus on applications of mathematical methods to high-performance complex systems for data processing, communications, and storage.  She has received many awards including an Intel Early Career Award, an Okawa Research Grant, and an NSF Career Award.  She received her Ph.D, MSEE, and BSEE, as well as an MA in Statistics, from UC Berkeley.  She has also been a post-doctoral fellow at MIT.

Anxiao (Andrew) Jiang is an Associate Professor of Computer Science and Engineering at Texas A&M University.  His research interests include information theory, data storage in memories, distributed systems, and algorithms.  He is an IEEE Senior Member and has received an NSF CAREER Award.  He earned his PhD and MSEE from Caltech and his BSEE from Tsinghua University (China). 

Steve Hetzler is an IBM Fellow at the Almaden Research Center, where he manages the Storage Architecture Research group.  He has spent over 25 years in data storage research and development.  He is currently focusing on novel architectures for storage systems and on applications for non-volatile storage. Most recently, he has been analyzing the reliability of solid state storage.  He has 47 issued patents of which the most notable are split-data field recording and the No-ID(TM) headerless sector format, which have been used by nearly all magnetic hard-disk-drive manufacturers for a number of years. He also pioneered the first adaptive power technology for disk drives. He received his Ph.D. and Master’s degrees in applied physics from Caltech and his BA in physics from Carleton College.

Mon. Aug 4
8:30am-Noon
Pre-Conference Seminar B: Introduction to PCI Express (KnowledgeTek)
Organizer / Instructor: Hugh Curley, Consultant, HughCurley.com
Seminar Description:

PCI Express (PCIe) is among the most widely used computer interfaces.  Its ubiquitous presence, high-volume chip production, regular speed and feature updates, and large supporting infrastructure have led to its use in many new and exciting venues. System designers often choose  PCIe as their high-speed interface to take advantage of wide familiarity with it and thus shorten time to market. NVMe leverages the benefits of PCIe and SSDs to create high-performance storage subsystems that are easy to develop and familiar to designers and users alike.

This seminar is intended for those who plan to develop or use PCIe SSDs or use PCIe in other storage applications. It provides an understanding of PCIe for engineers, managers, and executives who must make immediate decisions. Suggested prerequisites include a technical background and interest in data storage; the class does not assume detailed engineering knowledge of any storage interface or storage systems.

The storage industry is moving rapidly to PCIe; this seminar is your chance to get on board with this increasing popular technology! 

Course Subjects:
  • PCIe Operations
  • Flow Control
  • ACK/NAK Protocol
  • Link and Lane
  • 8b/10b and 128b/130b encoding
  • PCIe Transactions
About the Instructor:

Storage industry veterans worldwide seek out Hugh Curley when they must introduce technical teams to new data storage interfaces. Since 1997, Hugh has created, presented, and updated KnowledgeTekʼs popular interface training seminars, including ones on Fibre Channel, USB, SAS, SATA, SCSI, NVMe and SOP/PQI. 

Hugh has the training experience and know-how to quickly deliver useful insight that make a difference for storage professionals back on the job. His course attendees consistently rate his presentations as superior, with comments such as "Very thoroughly and clearly presented!" "He answered all of my questions", and "Great training materials."

Hugh wrote the definitive book on the SAS interface, (“Serial Attached SCSI:Beyond the Basics”), and he has been a long-time participant in the T10 (SCSI) standards committee. His companion book on the NVMe interface (NVMe:Beyond the Basics) is currently being printed. His KnowledgeTek training clients include PMC-Sierra, Hitachi, Micron, SanDisk, Seagate, EMC, Western Digital, NetApp, Samsung and Intel.

About KnowledgeTek:

Since 1984, KnowledgeTek has been the #1 training company for professionals in the storage networking industry.  Our courses are developed by our hands-on, experienced trainers and always include the most up-to-date information, based on leading-edge storage technology and devices. We print our course books for each class so they always contain the most up-to-date information.

Popular 2014 seminars include:
 SAS; SATA; Hybrid-Disk Drive Technology; Solid-State Drives; PCI Express; NVM Express; SCSI Commands; ATA Commands (ACS-3); Perpendicular Technology; and Disk Drive Technology. Both public and private technology seminars are available.  For more information, see knowledgetek.com

Mon. Aug 4
8:30am-Noon
Pre-Conference Seminar C: SSDS: Introduction to SSDs (KnowledgeTek)
Organizer / Instructor: Chuck Sobey, Chief Scientist, ChannelScience
Seminar Description:

The inevitable consolidation of the solid-state drive (SSD) industry is underway. At the same time, the volume of drives shipped increases each quarter, as does the number of different types of products that incorporate them. SSDs are no longer simply hard disk drive (HDD) replacements. They are re-defining performance expectations in mobile and personal computing, enterprise installations, and clouds.

Where are flash-based SSD technologies on your company’s roadmap? How will consolidation affect your company and its products and services? What are flash technology’s inherent strengths … and weaknesses? Are you prepared for even more rapid changes in storage technology?

Reliable, unbiased information is critical for making the right decisions! So don’t proceed (and spend a lot of development money) without a clear understanding of the new fundamentals of this rapidly-evolving technology, and its implementation in SSDs!

Learn from well-known storage industry consultant and expert instructor, Chuck Sobey, about where flash fits in today’s storage architectures, its inner workings, SSD architecture, caching options, the problems posed by the technology (such as retention and limited number of program/erase cycles), and how you can get the most out of it. Get real insight into what’s happening in the industry and what you’re likely to see both near-term and long-term.

This tutorial, SSDs: The New Fundamentals, is a great way to get up-to-date quickly and be able to take maximum advantage of your attendance at the Flash Memory Summit. It is also an excellent stand-alone learning experience for those with limited time. Cut through the hype surrounding SSD and flash cache claims! Conquer the fear and apprehension regarding what flash technology might do to your data! Learn how to ask the tough questions and know when you get the right answers for your application!

This tutorial is designed for engineers, managers, and executives who need to make immediate decisions. It is presented by KnowledgeTek, the world’s leading data storage technology training company. Suggested prerequisites include a technical background and interest in data storage; this introductory class does not assume detailed engineering knowledge of chips, drives, flash memory, or storage systems.

Course Outline:
1. Storage Overview
  • Recent trends
  • Terminology
  • Storage tiers and caching
  • The device determines the system
2. SSD Architecture
  • Evolution of SSD architectures
  • SSD manufacturing
  • Summary of SSD interfaces
  • Performance: IOPS, bandwidth, and latency
  • Testing Fundamentals
3. NAND Flash Technology Fundamentals
  • Introduction to flash chip specifications
  • Floating gate transistor and planar cells
  • Basics of reading, programming, and erasing
  • More bits per cell: SLC, MLC, and TLC
  • NAND array structure
4.. NAND Flash Controller Fundamentals
  • Introduction to controller architecture
  • Endurance (P/E cycles) and retention: What wears out?
  • Wear-leveling, garbage collection, over-provisioning, write amplification
  • cMLC and eMLC
  • Options for ECC (error correction coding): BCH, LDPC, and RAID-like architectures
5. Future Trends
  • Process geomentry
  • Technologies vying to replace NAND flash
  • Preparing for 3D
  • What to watch for at the Summit!
  • Suggested sources of reference information
Intended audience:

Design Engineers, Researchers, Engineering Managers and Directors, Hardware and Firmware Architects, Field Application Engineers, Test and Failure Analysis Engineers, System Designers and Analysts     , Graduate students, Professors, Market Analysts, Financial Analysts, Technical Marketing Professionals, Sales Professionals, Reviewers, Reporters, Bloggers, Forensic Specialists

About the Instructor:

Chuck Sobey is an internationally respected technology consultant, business advisor, and founder of the R&D services firm ChannelScience. He has over 20 years of direct design, manufacturing, and test experience in the data storage industry. His current areas of focus include evaluating new technologies and IP portfolios, developing signal processing and coding algorithms matched to the physics of new sensors, and advancing the state-of-the-art of data forensics.

An electrical engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara, Chuck has 6 US patents and many publications, including the widely circulated whitepaper Recovering Unrecoverable Data. He gave the keynote address at DISKCON's celebration of the 50th anniversary of the hard disk drive, and at Carnegie Mellon University’s celebration for the 2010 ECE graduating class. In 2012, he spoke at the IEEE International Technology Management Conference in Dallas, sharing the lessons-learned from the hyper-competitive data storage industry for maintaining lifelong, personal global-competitiveness.

About KnowledgeTek:

Since 1984, KnowledgeTek has been the #1 training company for professionals in the storage networking industry.  Our courses are developed by our hands-on, experienced trainers and always include the most up-to-date information, based on leading-edge storage technology and devices. We print our course books for each class so they always contain the most up-to-date information.

Popular 2013 seminars include:

Popular 2014 seminars include:
SAS; SATA; Hybrid-Disk Drive Technology; Solid-State Drives; PCI Express; NVM Express; SCSI Commands; ATA Commands (ACS-3); Perpendicular Technology; and Disk Drive Technology. Both public and private technology seminars are available.  For more information, see knowledgetek.com

Mon. Aug 4
9:30-10:15am
OPEN SNIA Seminar 1: Practical Secure Storage: A Vendor Agnostic View
Speaker: Walt Hubis, Storage Standards Architect, Hubis Technical Associates
Seminar Description:

This presentation will explore the basic concepts of securing enterprise storage using current technologies. It will focus on practical issues, independent of  specific vendor products or methodologies. It will consider high level requirements including legal issues, key management, current technologies, and costs.  It will also provide examples of actual implementations.

Learning Objectives:
  • Understand the drivers for secure storage
  • Understand the key technical concepts of secure storage
  • Explore cost effective methods for securing storage in various environments
About the Speaker:

Walt Hubis is a Storage Standards Architect with Hubis Technical Associates. He is an expert in storage interfaces and storage security. Walt has over twenty-five years experience in storage systems engineering in both development and managerial positions and holds several key patents in RAID and other storage related technologies. He is the vice-chair of the SNIA SSSI Initiative and has served as the Chair of the Trusted Computing Group’s Key Management Services Subgroup, Chair of the IEEE SISWG P1619.3 Key Management subcommittee, and Secretary of the IEEE Security in Storage work group (SISWG). He holds a BSEE from Colorado State University.

Mon. Aug 4
10:30am-Noon
OPEN SNIA Seminar 2: Synthetic Enterprise Workload Testing
Speaker: Eden Kim CEO, Calypso Testers
Seminar Description:

The focus here is on developing a test plan for Synthetic Enterprise Workloads using the SNIA Performance Test Specification (PTS) methodology.  The emphasis is on IOPS and Response Time distributions at different Demand Intensities and the effects of saturation.  The test flow can be used as a template for testing other synthetic workload access patterns.

Learning Objectives:
  • Learn what is meant by Demand Intensity, Confidence Levels, and Synthetic Application Workloads
  • Learn how to evaluate IOPS and Response Time Saturation
  • Learn how to do a Confidence Level Sensitivity analysis and how to build a test template for synthetic workloads
About the Speaker:

Eden Kim is CEO of Calypso Systems, a leading supplier of advanced SSD test equipment and software. He is chair of the SNIA SSSI PCIe SSD and TechDev Committees, a member of the SNIA SSSI Governing Board, and chair of the SNIA Solid State Storage Performance Test Specification (PTS). .Eden has written papers on SSD test methodologies, the SSS PTS, SSD performance testing, and Solid State Storage IO traffic.

Mon. Aug 4
11:10-11:55am
OPEN SNIA Seminar 3: How Flash Storage Can Benefit Your Enterprise
Speaker: Dejan Kocic, Master Presales Technical Consultant, Hitachi Data System
Seminar Description:

Flash storage is becoming an important factor for both consumers and enterprises.
Its benefits are many, but its higher cost as compared to traditional storage is often difficult to justify.  However, the old standard of cost per gigabyte is outdated since flash storage offers lower total cost of ownership because of its much smaller footprint and cooling and power requirements.  Furthermore, certain workloads get tremendous boosts in performance from using flash storage. 

About the Speaker:

Dejan Kocic has over 15 year of storage industry experience in architectural, managerial, and pre-sales roles. He helped develop three vendor neutral storage certifications; one for CompTIA and two for SNIA.  He has also created certification tutorials for SNIA.   He has supported cloud storage environments with hundreds of petabytes of capacity, tens of millions of users, tens of thousands of Fibre Channel switch ports, and hundreds of storage arrays.  He can thus offer a practical perspective on the latest trends in the storage industry.

Mon. Aug 4
1:00-5:00pm
Pre-Conference Seminar E: Preparing for 3D Flash (KnowledgeTek)
Organizer / Instructor: Chuck Sobey, Chief Scientist, ChannelScience
Seminar Description:

Will NAND flash continue to scale to geometries smaller than 10nm? Innovation in semiconductor process technology has continued beyond many end-of-life predictions in the past. What is more likely to stop the process development of 2D NAND flash is an approach that has a better return-on-investment. Is that approach 3D NAND?

Samsung executives announced their mass production of 3D NAND during a keynote address at last year’s Flash Memory Summit. This year, they have another keynote address planned! New wafer fabrication factories are being built. Every NAND manufacturer has announced plans for 3D. Will additional manufacturers step in to capitalize on this major inflection point?

How should your company position itself for the opportunities and challenges that such a fundamental technology shift will bring? Now is the time to prepare yourself, your key staff, and your company to be ready for the future. Prepare for 3D flash today!

Reliable, unbiased information is critical for making the right decisions! So don’t proceed (and spend a lot of development money) without a clear understanding of the fundamentals, opportunities, and challenges of this exciting new technology!

Learn from well-known storage industry consultant and expert instructor, Chuck Sobey, about the possibilities and challenges of 3D flash device technologies, alternative array architectures, controller partitioning, algorithm developments, and the problems posed by the technology.

This tutorial, Preparing for 3D, is a great way to get up-to-speed quickly on this major new technology shift. Cut through the hype and confusion surrounding 3D! Conquer the fear and apprehension regarding what 3D NAND might do to your business or career! Build a firm foundation for yourself and your team. Learn how to ask the tough questions and know when you get the right answers!

This tutorial is designed for engineers, managers, and executives who need to make immediate decisions about how their company should respond to the shift to 3D technology. It is presented by KnowledgeTek, the world’s leading data storage technology training company. Suggested prerequisites include a technical background and an interest in 3D technology; the class does not assume detailed engineering knowledge of flash memory or semiconductor processing.

Course Outline:
1. 2D NAND Flash Overview
  • What is 3D?
  • 2D wraparound and planar floating-gate flash cells
  • The 2D NAND flash array
  • Problems and challenges with 2D flash
  • Charge trapping NAND flash
2. The Case for 3D
  • ITRS roadmap for 3D NAND
  • Layers and line widths
  • Etching vs lithography
  • Speed, power, and interconnects
  • The device determines the system
3. Competing Technologies and Architectures for 3D Flash
  • Vertical transistor designs
  • 3D array architectures
  • Accessing data
  • SLC and MLC in 3D
  • Resistive storage technologies (ReRAM)
4.. Process, Design, and Test Challenges
  • Etch and deposition
  • Power density and thermal issues
  • Logical-to-physical translation in 3D
  • Testing, characterization, and defects
  • Controller partitioning
5. Next Steps to Prepare for 3D
  • Planning your strategy
  • Creating your pilot team
  • A lesson from the Wrath of Khan
  • What to watch for at the Summit!
  • Suggested sources of reference information
Intended audience:

Design Engineers, Researchers, Engineering Managers and Directors, Hardware and Firmware Architects, Field Application Engineers, Test and Failure Analysis Engineers, System Designers and Analysts     , Graduate students, Professors, Market Analysts, Financial Analysts, Technical Marketing Professionals.

About the Instructor:

Chuck Sobey is an internationally respected technology consultant, business advisor, and founder of the R&D services firm ChannelScience. He has over 20 years of direct design, manufacturing, and test experience in the data storage industry. His current areas of focus include evaluating new technologies and IP portfolios, developing signal processing and coding algorithms matched to the physics of new sensors, and advancing the state-of-the-art of data forensics.

An electrical engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara, Chuck has 6 US patents and many publications, including the widely circulated whitepaper Recovering Unrecoverable Data. He gave the keynote address at DISKCON's celebration of the 50th anniversary of the hard disk drive, and at Carnegie Mellon University’s celebration for the 2010 ECE graduating class. In 2012, he spoke at the IEEE International Technology Management Conference in Dallas, sharing the lessons-learned from the hyper-competitive data storage industry for maintaining lifelong, personal global-competitiveness.

About KnowledgeTek:

Since 1984, KnowledgeTek has been the #1 training company for professionals in the storage networking industry.  Our courses are developed by our hands-on, experienced trainers and always include the most up-to-date information, based on leading-edge storage technology and devices. We print our course books for each class so they always contain the most up-to-date information.

Popular 2013 seminars include:

Popular 2014 seminars include:
SAS; SATA; Hybrid-Disk Drive Technology; Solid-State Drives; PCI Express; NVM Express; SCSI Commands; ATA Commands (ACS-3); Perpendicular Technology; and Disk Drive Technology. Both public and private technology seminars are available.  For more information, see knowledgetek.com

Mon. Aug 4
1:00-6:30pm
Pre-Conference Seminar F: Introduction to NVM Express (NVMe) for Implementers
Organizer / Chairperson: Don Walker, Enterprise Storage Product Architect, Dell
Instructors:
Introduction to NVMe (15 minutes)
Don Walker, Enterprise Storage Product Architect, Dell
PCI and NVMe - Working Together (45 minutes)
Raj Vishwanathan, PLX Technology
NVMe Protocol and Architecture (1.5 hrs)
Peter Onufryk, Senior Director Product Development, PMC, and Kevin Marks, Senior Principal Engineer, Dell
Software Ecosystem (1.5 hrs)
Keith Busch, Software Engineer, Intel; Kwok Kong, Sr Director Engineering, PMC; Uma Parepalli, Senior Staff Firmware Engineer, SK Hynix Memory Solutions
Management Interface (30 minutes)
Austin Bolen, Storage Development Principal Engineer, Dell
Conformance and Interoperability (.5 hrs)
David Woolf, Senior Engineer, UNH-IOL
Seminar Description:

The significant increases in performance enabled by NVM storage technology, as exemplified in PCIe-based Solid State Drives (SSDs), demand a corresponding upgrade in the surrounding platform infrastructure.  Only then can designers realize the full potential of the devices. NVM Express (NVMe) is an optimized, high-performance, scalable interface standard that is well-suited to both Client and Enterprise applications.  This workshop will provide the background required by those who want to build or deploy NVMe SSDs.in a wide variety of systems. 

Intended Audience:

Hardware design engineers and engineering managers; storage engineers and managers; system analysts and engineers; CTOs; product planners and managers; product engineers; test engineers

About the Organizer / Chairperson:

Don H. Walker is a member of the Enterprise Office of the CTO at Dell. He was one of the original architects and designers of the NVM Express (NVMe) interface. He is also the Dell representative on the NVM Express Board of Directors and the current Secretary of the NVM Express Corporation.  He has 10 years experience with Dell as an Enterprise Storage and Systems Architect and over 30 years in the technology industry.  He has a broad background in research and development extending from silicon to software and holds patents in storage, virtualization, systems diagnostics, and other areas. His current interests include Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and the impact of low latency storage on system architecture.

Mon. Aug 4
1:00-5:00pm
Pre-Conference Seminar G: Deplloying Flash in the Data Center
Organizer / Instructor: Howard Marks, Founder/Chief Scientist, DeepStorage
Seminar Description:

Flash memory is having a huge effect on the designs of today’s storage systems. Flash is faster and lower-power than hard drives, but it is also more expensive and will wear out after a certain number of writes.  So buyers have tradeoffs to make in terms of cost, performance, power, lifetime, reliability, and other factors.

In this workshop, we’ll examine how a storage system can handle flash’s distinctive characteristics, such as asymmetric read/write performance and limited write endurance. We’ll look at system-level solutions such as all-flash arrays and hybrid systems, and compare them to using flash in the server both for caching and in the latest ServerSAN shared DAS models.

You’ll leave this workshop understanding not just how to deploy SSDs in the data center but more significantly what fits where. We’ll also discuss how to differentiate between products that serve the same function.

For those planning to use server side flash, we’ll talk about form factors ranging from memory channel flash through PCIe-based and true SSDs.  You’ll learn how to identify  the SSD with the right balance of performance, endurance, and cost for your workloads.

Topics Covered:
Anatomy of an SSD
  • Form factors and interfaces (SAS, SATA, PCIe, and DIMM
  • Enterprise vs consumer SSDs
  • Choosing SSDs for your applications
  • The wear issue - is it a problem in practics
Flash Deployment Models
  • All flash arrays (AFAs)
    • Telling AFAs from rackmount SSDs
    • The truth about data reduction
  • Hybrid arrays, legacy and next generation
  • Using server side flash
  • Webscale applications
  • Server side caching
  • ServerSANs and hyper-convergence
Finding the right storage for common applications
  • OLTP
  • Big Data
  • Server Virtualization
Intended Audience:

Storage users including storage managers, storage administrators, network and data center managers, and IT architects who need to understand the options available to replace or upgrade their current storage. Such attendees will leave better equipped to understand what’s available and what they should be asking their vendors

Product planners, marketers, and engineers who want to learn more about how their products are used and how they can target the expanding ServerSAN market.

About the Instructor:

Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years.  As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase) , BBDO Worldwide, and the Foxwoods Resort Casino.  He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines.  He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek.  A top rated speaker at industry events,  he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd.  He has also developed training programs for organizations such as JP Morgan and American Express.

Mon. Aug 4
1:30-2:15pm
OPEN SNIA Seminar 4: PCI Express in Flash Storage Architecture
Speaker: Ron Emerick, Principal Hardware Engineer, Oracle
Seminar Description:

PCI Express (PCIe) provides a standard way to connect storage to a system.  It offers high speed, wide familiarity, and a large, well-established ecosystem. This session describes PCI Express and Single Root IO Virtualization and their implications for flash storage devices in terms of connectivity and transfer rates.

It will cover:
  • PCI Express architecture
  • Types of flash connectivity available
  • Implications and impacts of flash and PCIe storage devices
  • IO virtualization in the Data Center
  • Future trends
About the Speaker:

Ron Emerick is a Principal Hardware Engineer in Oracle’s Systems Group, working on IO infrastructure and architecture. An active member of the PCI SIG, he has been involved in IO architectures for over 30 years. Before joining Oracle, Ron was an IO Architect at Sun Microsystems, a Storage Area Network Specialist at StorageTek, and a Software Engineer at Unisys.  He holds a BA in Mathematics and Physics from the University of Minnesota at Morris.

Mon. Aug 4
2:20-3:05pm
OPEN SNIA Seminar 5: Net Benefits of Flash in enterprise Storage Systems
Speaker: Alex McDonald, Standards & Industry Associations Group, CTO Office, NetApp
Seminar Description:

Targeted primarily at an IT audience, this presentation provides an overview of the impact of NAND flash on enterprise storage systems. After describing the architectural impact, the session covers where flash fits in today's enterprise storage solutions, including specific use cases.  It ends with a discussion of future trends.

About the Speaker:

Alex McDonald joined NetApp in 2005 after more than 30 years experience in a variety of roles with leading software companies such as Legent, Oracle, and BMC. With a background in software development, support, sales and consulting, Alex is now part of NetApp’s CTO Office that supports industry activities and promotes technology and standards based solutions.  He is currently co-chair of the SNIA CSI (Cloud Storage Initiative), and of the SNIA NFS Special Interest Group.

Mon. Aug 4
3:10-3:55pm
OPEN SNIA Seminar 6: The Future of Flash Memory: Where Only Your Head Is Spinning (Panel)
Chairperson: Alex McDonald, CTO Office, NetApp
Panelists:
Walt Hubis, Storage Standards Architect, Hubis Technical Associates
Eden Kim, CEO, Calypso Systems
Dejan Kocic, Master PreSales Technical Consultant, Hitachi Data Systems
Ron Emerick, Principal Hardware Engineer, Oracle
Mon. Aug 4
5:30-7:00pm
OPEN Solid State Storage Reception - Sponsored by SNIA and The Solid State Storage Initiative
(for more information, contact asksssi@snia.org)
Presenters:
SSSI Overview
Paul Wassenberg, Chair Solid State Storage Interface, SNIA SSSI/Marvell, and eden Kim, CEO, Calypso Systems
M.2 Overview
Rob Callaghan, Enterprise Product Marketing, SanDisk
NVM Programming
Walt Hubis, Storage Standards Architect, Hubis Technical Associates
SSD Market Overview
Tom Coughlin, Coughlin Associates

 

Tuesday, August 5th
Tues, Aug 5
8:30-10:50am
Forum A-11: NVMe and PCIe SSDs (Standards Track)
Organizer / Chairperson: David Akerson, Strategic Marketing Engineer, Intel
Instructors (8:30-9:35am):
Introduction: The Maturity of NVMe
Tom Lenny, Principal Program Manager - Future client I/O, Seagate
NVMe Ecosystem Development
Amber Huffman, Senior Principal Engineer, Intel
1.2 NVMe Feature Overview
David Landsman, Director - Interface Standards, SanDisk
Instructors (9:45-10:50am):
NVMe Management Interface
Peter Onufryk, Senior Director Product Development, PMC-Sierra
NVMe - An Implementer's Perspective
Ken Okin, Consulting Architect, Virident Systems
Session Description:

As the demands on storage platform infrastructures evolve, advances in performance enabled by NVM storage technology, such as PCIe-based solid state drives (SSDs), must keep pace. NVM Express (NVMe) is an optimized, high-performance, scalable interface standard for client and enterprise, that unleashes the potential of PCIe-based storage now and for the next generation of NVM. This session will include presentations on the emerging maturity of NVMe, its ecosystem, and its upcoming capabilities, as well as how its products benefit data center, enterprise and client systems.

Intended Audience:

This session is targeted at hardware engineers, software engineers, engineering managers, product managers, IT managers, and consultants.

About the Organizer / Chairperson:

David Akerson is a Strategic Marketing Engineer at Intel.  A key player in creating the NVM Express Organization, he leads the marketing efforts for NVMe. David has 20 years of experience in the high technology industry, working for such well-known companies as Intel, Tektronix, and Sequent Computer Systems.  He has an extensive background in hardware and software product management and marketing. David holds an MBA from Portland State University and a BS from Oregon State University.

Tues, Aug 5
8:30-10:50am
Forum B-11: Flash-Memory Based Architectures:  A Technical Discussion, Part 1 (Architectures Track)
Organizer / Chairperson: Brian A. Berg, President, Berg Software Design
Instructors (8:30-9:35am):
Enhancing System Architecture by Modeling the Flash Translation Layer
Robert Sykes, Director Applications, OCZ Storage Solutions
Architectural Considerations for Optimizing SSDs
Michael Abraham, NAND Solutions Group Architect, Micron Technology
Instructors (9:45-10:50am):
Data Shaping for Improving Endurance and Reliability in Sub-20nm NAND
Eran Sharon, Senior Principal Research Engineer, SanDisk
New SSD Interfaces and Their Impact on Controller Architecture
Tim Canepa, Director Architecture, LSI
Session Description:

This session will include presentations about the most important technical issues of flash memory-based architectures, particularly firmware and the Flash Translation Layer (FTL). Topics will include how data integrity, availability and reliability are accomplished, as well as how targeted performance affects cost and architecture. Write atomicity as well as standards efforts regarding flash allocation defragmentation issues (e.g., the TRIM command) will be presented, as well as how device interfaces (e.g.,SCSI Express and NVMe) affect architectures.

Intended Audience:

Hardware engineers and software engineers, and anyone with a curiosity or need to know the highly technical aspects of using flash memory-based devices to create a resilient, portable, and ubiquitous storage media.

About the Organizer / Chairperson:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair, and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

Tues, Aug 5
8:30-10:50am
Forum C-11: Enterprise SSDs (SSDs Track)
Organizers: Tom Coughlin, President, Coughlin Associates and Scott Shadley, Senior Business Development Manager, Micron Technology
Chairperson: Ben Woo, Founder /Managing Director, Neuralytix
Instructors (8:30-9:35am):
The Second Wave of the SSD Revolution
Swapna Yasarapu, Director SSD Technical Marketing, HGST
SSD: Price, Capacity, and Performance Parity to HDD
William Radke, Senior Director Architecture, Skyera
B4-Flash for Tier 0 SSD Applications
Moriyoshi Nakashima, President, Genusion
Instructors (9:45-10:50am):
Enterprise SSD Needs and the Case for TLC
Rahul Advani, Director Flash Products, PMC
Leveraging TLC Technology to Advance Your Corporate Environment
Eyal Bek, Director Client Storage Product Marketing, SanDisk
Constructing RAID-5 for SSDs via FTL
Xueshi Yang, Shannon Systems
Tues, Aug 5
8:30-10:50am
Forum D-11: Flash in Data Centers (Enterprise Track)
Organizer: Andy Mills, CEO, Enmotus
Chairperson: Chris Depuy, VP, Dell'Oro Group
Instructors (8:30-9:35am):
Tiering for Converged Flash Storage
Andy Mills, CEO, Enmotus
Flash-Optimized NoSQL for Speed at Scale
Brian Bulkowski, CTO, Aerospike
Designing for Different Deployment Models in Datacenters
John Shirley, Advanced Planning Manager, Dell
Instructors (9:45-10:50am):
How Flash Changes the Hardware Refresh Cycle in the Data Center
Matt Key, Tech Sales Lead, IBM
Decrease Application Latency Using Server-Side Flash
Cameron Crandall, Senior Technology Manager, Kingston Technology and Bala Narasimhan, Director Product Management, PernixData
Accelerating Data-Centers Using NVMe and CUDA/OpenCL
Stephen Bates, Principal Engineer, PMC
Session Description:

Flash can serve many purposes in data centers.  It can provide an additional tier of fast-accessing storage, it can increase server performance and decrease latency, and it can provide caching for information traveling to and from the cloud.  In turn, software optimized for flash will provide improved performance at no additional cost.

Intended Audience:

Data center managers and engineers; hardware and software designers; network engineers and managers; communications and networking specialists; system architects and engineers.

About the Organizer:

Andy Mills is CEO at Enmotus, a company dedicated to providing tiered storage solutions.  He has over 24 years of experience in the PC, server, networking, and storage industries.  He was previously VP Marketing for Dot Hill Systems, where he led the company’s server Virtual Raid Adapter and storage virtualization appliance strategies.   He has also held executive positions at Ciprico, NetCell, TDK Semiconductor, AMD, and Ferranti Computer Systems.  He has several patents in storage and networking.  He holds Bachelor’s Honors and Master’s degrees in Electrical and Electronic Engineering from Bangor University (UK).

About the Chairperson:

Chris DePuy is a Vice-President at Dell’Oro Group, responsible for the Carrier IP Telephony, Enterprise Edge, Wireless LAN, Wireless Packet Core, and Storage market research programs.  He has over 20 years of financial analysis, business analysis, and engineering experience.  He has been a consultant with TS Cap and a research analyst covering software, communications, and Internet with Bowman Capital and Morgan Stanley.  He was named the top ranking Equity Research Analyst in the data networking sector by Institutional Investor and Greenwich Research Survey.  The co-author of a book, he holds a Masters in engineering from Cornell and a BS in engineering from Union College.

Tues, Aug 5
8:30-10:50am
Forum G-11: Enterprise Applications, Part 1 (Enterprise Applications Track)
Organizer / Chairperson: Tom Burniece, President, Burniece Consulting Services
Instructors (8:30-9:35am):
Turbocharge Applications with Affordable All-Flash Storage
Priyadarshi Prasad, Senior Product Manager, HP
All-Flash Arrays Meet Tier 1 Storage Demands
Ritu Jyoti, VP Product Management, Kaminario
Consolidate Database and Analytics Workloads on a Scale-Out All Flash Array
Andy Fenseiau, Senior Director Product / Solutions marketing, EMC XtremIO
Instructors (9:45-10:50am):
Delivering Superior Customer Shopping Experiences with Flash Technology
Woody Hutsell, Manager Flash System Portfolio Strategy & Enablement, IBM
Improving Patient Care with Flash-Optimized Infrastructure
Norman Levin, Worldwide Senior Flash Marketing Manager, IBM
Session Description:

Flash memory has enabled new storage system and computing architectures which can handle many enterprise applications far more efficiently than with hard disks. This session will feature actual case studies by innovative storage companies, including descriptions of the problem, approach, and results.   Applications will include virtual desktops, streaming media, SQL and NoSQL databases, OLTP, data warehousing, big data analytics, Hadoop / MapReduce, financial transactions, and in-memory computing. Customers will co-presenting with some of the speakers.

Intended Audience:

IT Managers, Application Administrators, Database Administrators, Application Developers, Data Center Architects, Storage Architects, Infrastructure Architects, System Architects,  Storage Engineers, Storage Specialists, Software Engineers, Storage Managers, Network Engineers, Marketing Engineers, Consultants, Analysts, and End Users.

About the Organizer / Chairperson:

Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has been the CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as Chairman of Ciprico, and a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

Tues, Aug 5
8:30-9:35am
Session 101-A: SSD Testing Challenges, Part 1 (Testing Track)
Organizer: Eden Kim, CEO, Calypso Systems
Chairperson: Joseph Chen, VP Engineering, Ulink Technology
Paper Presenters:
Capturing Client Workloads for SSD Evaluation
Eden Kim, CEO, Calypso Systems
Conformance, Scalability, and Performance Evaluation of NVMe devices
Vinod Eswaraprasad, Lead Architect, Wipro Technologies
PCIe Protocol Analysis for SSDs
Don Schoenecker, PCIe Product Manager, Agilent Technologies
DUT Power Supply Challenges for SSDs
Eric Kushnick, R&D Manager, Advantest
Session Description:
Testing is an essential part of SSD development and system evaluation.  Conformance to standards, behavior under environmental stress, and the effects of varying system conditions must all be checked thoroughly.  Performance analysis is also a key to determining how devices will behave in operation and in comparing devices during the evaluation stage.  One problem of particular concern is wear, since devices are known to fail after a certain number of operations have been performed.  Evaluations must be done with workloads that reflect actual client experience to ensure validity. 
Intended Audience:
Test engineers, hardware design engineers, engineering managers, system engineers and analysts, product engineers and managers, product planners.
About the Organizer:
Eden Kim is CEO of Calypso Systems, a leading SST test equipment and test services company.  Calypso specializes in SSD performance benchmarking and validation, and is the official SNIA SSSI Performance Test Specification (PFS) test lab and maker of the Reference Test Platform.  Eden has led industry development of standards for NAND flash-based SSD performance testing.  He has been in the forefront of SSD test and measurement since 1999.  He is a graduate of the University of California.
About the Chairperson:

Joseph Chen is VP Engineering at Ulink Technology, a supplier of IT storage interface test tools.  His focus areas include enterprise HDD/SSD development and qualification, SoC technical management, self-encrypted drives, and industry standards such as T10, IEEE 1667, and the Trusted Computing Group.  He was previously Director of Systems Technology and Senior Firmware Manager at Samsung Electronics – SISA. He holds an MS in computer science from Texas A&M University. 

Tues, Aug 5
8:30-9:35am
OPEN Session 101-B: Mobile Applications (Applications Track)
Organizer / Chairperson: Walker Blount, VP Storage Systems, Web-Feet Research
Paper Presenters:
Designing for the Next Generation Mobile Experience
Elad Baram, Director Product Marketing, SanDisk
UFS Helps Solve Mobile Storage Challenges
Hezi Saar, Staff Product Marketing Manager, Synopsys
Small Form-Factor, High-Performance Storage
Becky Loop, Principal Engineer, Intel
Optimizing Performance and Reliability of Mobile Storage Memory
You Sung Kim, Senior Manager, SK Hynix
Session Description:
Mobile platforms are turning up everywhere today. Everyone wants continuous connectivity at low cost in highly portable forms.  Flash memory affects platform designs, performance, and power consumption.  What is on the horizon for mobile applications and how will future designs be defined?   This session will provide insight into the future of notebooks, ultrabooks, smartphones, tablets, and other devices.
Intended Audience:
Mobile system designers, hardware and software designers, engineering managers, system engineers and analysts, product and product marketing engineers, computer and communications specialists
About the Organizer / Chairperson:

Walker Blount is Vice President for the Mobility Storage Service at Web-Feet Research where he publishes reports on SSD markets and applications.  Previously, he was a principal storage industry analyst at IBM and Hitachi Global Storage Technologies, where he published company reports providing technology assessments and product analysis. He has published papers on many industry topics.

Walker earned his BSEE from California State University at Los Angeles and his MSEE from Santa Clara University.

Tues, Aug 5
8:30-9:35am
OPEN Session 101-C: System Development with Flash Architecture (System Integration Track)
Chairperson: Gary Tressler, Senior Technical Staff Member, IBM
Paper Presenters:
Empirical FTL Characterization and Modeling
Tom McCormick, Senior System Engineer, Swissbit
Semi-Custom Solid State Storage - Why or Why Not?
Anton Roug, VP Technology, Unigen
Design Challenges Using the New Device Sleep (DevSlp) Standard
Jud Bond, Product Manager, SerialTek
High Throughput and Low Latency Compression Engine
Sudarshan Kumar, CEO, Proficient Design
Session Description:
Flash memory system designers face many challenges. Examples include choice and evaluation of flash translation layers that convert standard disk operations into ones optimized for flash memory, hardware options among forms ranging from raw media through industry standard SSDs, and design tradeoffs among latency, throughput, and power consumption
Intended Audience:
Design engineers, hardware engineers, engineering managers, CTOs, system designers and engineers, storage designers, embedded system designers, and system architects.
About the Chairperson:

Gary Tressler is the Solid State Technology Development technical lead in IBM's Systems & Technology Group.  He focuses on driving IBM’s SSD roadmap and system integration of flash technology. Gary is also responsible for assessing emerging memory technologies and identifying application opportunities. He previously managed memory subsystem development for Power-based systems, and led a memory procurement engineering team responsible for technology qualification and convergence between IBM system development and memory technology suppliers. Gary received a BSEE from Case Western Reserve University, and a MSEE from Syracuse University. He joined IBM in 1988.

Tues, Aug 5
8:30-9:35am
Session U-1: Update on Flash Technology (Hardware Track)
Organizer: Howard Marks, Consultant, DeepStorage
Chairperson: Mark Peters, Senior Analyst, ESG
Speaker:
Jim Handy, President / Principal Analyst, Objective Analysis
Name
Session Description:

Is NAND flash at a crossroads?  Is the end of scaling near?  Is 3D ready and will it be a major technology? In practice, NAND flash technology continues to advance with manufacturers reporting successful products at ever-smaller dimensions.  3-D flash is moving from the drawing boards to production with actual products now becoming available.  A transition is occurring, but it won’t happen in a year and flash memory remains in the driver’s seat for the near future. 

Intended Audience:

Flash users including design engineers, engineering managers, system engineers, CTOs, embedded system designers, and system analysts

Product planners, marketers, and engineers who want to know more about what’s happening in flash technology.

About the Instructor:

Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry.  He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. A frequent presenter at trade shows, Mr. Handy has also written hundreds of articles and is frequently interviewed and quoted in the electronics trade press and other media. Mr. Handy writes the Chip Talk blog for Forbes online and contributes to two Objective Analysis blogs: The SSD Guy and The Memory Guy. He is the author of “The Cache Memory Book” and a patent holder in cache memory design. He holds a BSEE from Georgia Tech and an MBA from the University of Phoenix.

About the Organizer:

Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years.  As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase) , BBDO Worldwide, and the Foxwoods Resort Casino.  He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines.  He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek.  A top rated speaker at industry events,  he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd.  He has also developed training programs for organizations such as JP Morgan and American Express.

About the Chairperson:

Mark Peters is an ESG senior analyst focused on storage systems. His particular areas of emphasis are block and unified storage systems, virtualized storage, all types of solid-state storage, and software-defined storage.  Mark has more than 25 years of data storage industry experience and has held senior management roles in sales, marketing, product management, business development, and customer relations in the U.S. and internationally.  He holds a Masters degree from Oxford. 

Tues, Aug 5
9:45-10:50am
Session 102-A: 3D Flash: The Next Deminsion (Hardware Track)
Organizers: Bob Pierce, Senior Architect Computer and Storage Products, Altera and Chuck Sobey, Chief Scientist, ChannelScience
Chairperson: Bob Pierce, Senior Architect Computer and Storage Products, Altera
Paper Presenters:
[Gu]estimating the NAND Future: 2D, 3D, Post NAND
Mark Webb, Independent Consultant, MKW Ventures
Enabling 3D NAND Devices of the Future
Hanan Weingarten, CTO, DensBits
Overcoming Challenges in 3D Architecture Memory Production
Sundar Narayanan, VP Technology, Crossbar
Session Description:

As NAND flash process geometries continue to shrink towards the 10nm range, the third dimension provides a crucial degree-of-freedom to increase the density/capacity per chip and/or device. This session provides unique insights for preparing your organization for the future of NVM storage in the third dimension!

Intended Audience:

Device and System Modeling Specialists, Design Engineers, ECC Engineers and Specialists, Engineering Managers and Directors, Hardware and Firmware Architects, Field Application Engineers, Test and Failure Analysis Engineers, System Designers and Analysts, Technical Marketing Managers and Planners           

About the Organizers / Chairperson:

Bob Pierce is Senior Architect, Computer and Storage Products, at Altera.  He was previously Group Director Flash Products at Cadence Design Systems.  A 30-year veteran of the semiconductor industry, he has also held management positions at Crimson Microsystems, eSilicon, Analog Devices, and Infineon Technologies. He has focused on advanced product direction, business development, and long-term strategy. He was a co-founder of the RLDRAM architecture, and pioneered the embedded DRAM market for Infineon.

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop never-before-attained capabilities in data storage. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing the art of data forensics. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

Tues, Aug 5
9:45-10:50am
OPEN Session 102-B: Consumer Applications (Applications Track)
Organizer / Chairperson: Andy Marken, President, Marken Communications
Paper Presenters:
The New Generation of Consumer SSD
Stanley Huang, Product Marketing Manager, Silicon Motion
USB 3.0/3.1 or Thurderbolt…The Fast and the Furious
Larry O'Connor, CEO, Other World Computing
New Form Factors for Mobile Devices
Peter Schade, President, IMI
Revolutionizing Consumer Storage with 3D NAND
Chris Geiser, Senior Product Marketing Manager - Memory and Storage, Samsung Semiconductor, Inc.
TBD
Maciek Brzeski, VP Branded Storage - Toshiba America Information Systems
Session Description:

From the senior boomer down to the toddler, consumers now expect their device to have all the storage capacity they need.  They assume the storage will be available whenever they want it and the contents will be there forever.  Smartphones and tablets have transformed the way people view their devices as well as their home and automobile. Look around you. It isn’t a question of identifying a need for solid state memory but rather of figuring out how product designer can meet users’ high expectations and enormous (and ever-growing) needs for fast, rugged, reliable, long-lasting storage.

About the Organizer / Chairperson:

Andy Marken is the President of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written over 300 articles on management, marketing, communications, and industry market segments. He is well-known as an insider commentator and an interpreter of PC/CE industry trends and activities.

Tues, Aug 5
9:45-10:50am
OPEN Session 102-C: FPGAs in Flash Controller Applications (Controllers Track)
Chairperson: John Swan, Principal, Swan-on-Chips
Instructor:
David McIntyre, Senior Business Unit Manager, Altera
Session Description:

FPGAs can serve as a great basis for developing flash controllers.  Much IP is available to help with matters such as firmware, ECC, wear leveling, and other features.  FPGA-based controllers can be developed quickly and can be modified readily to handle standards updates and other changes. They also offer the flexibility required to test and validate performance from lab to production.

Intended Audience:
  • Design Engineers
  • Engineering Managers and Directors
  • Marketing Engineers and Managers
  • Storage and Memory Specialists
  • Application Designers
  • Storage Designers and Analysts
  • FPGA and ASIC Specialists
About the Instructor:

David McIntyre has been supporting the Computer and Storage industry for two decades in marketing and engineering management roles at Altera, Fairchild, Transmeta, and IBM. David has led the development of comprehensive product portfolios for high performance computing, enterprise networking, and storage applications. He now leads the Test and Measurement business group for Altera, developing FPGA solutions to support the latest high speed protocols and memories for data centers and communications networks.  David holds BSEE, MSEE, and MBA degrees.  He is a frequent participant at major computer and storage conferences.

About the Chairperson:

John Swan is the principal at Swan On Chips, an SoC design advisory firm.  He has over 20 years of SoC design and methodology experience from requirements through layout.  He has worked for Lattice Semiconductor, Mentor Graphics, and Motorola Labs.  He is active in the IEEE Santa Clara Valley Section, serving as director of the Corporate Relationship Initiative, and is also a recent recipient of the IEEE Computer Society’s Golden Core Award.  He holds a BSEE from Illinois Institute of Technology (IIT) and an MBA from Roosevelt University. 

Tues, Aug 5
9:45-10:50am
Session U-2: Annual Update on Enterprise Flash Storage (Enterprise Storage Track)
Organizer / Speaker: Howard Marks, Consultant, Deep Storage
Chairperson: Robin Harris, Consultant, StorageMojo
Session Description:

Flash memory has recently been the enterprise storage architect’s solution to performance problems. Enterprises have used flash as a quick solution that does not require any other hardware or software changes.

However, the market is maturing, and today’s flash arrays must perform all the services data centers have come to expect from their storage devices.  These include deduplication, compression, security, mirroring, snapshots, replication, and backup. 

Meanwhile, the array of flash based solutions available to today’s IT architects is mind boggling. Traditionalists can keep their existing SAN architectures with all flash or hybrid arrays. More imaginative users can select from among multiple server side solutions ranging from simple read caches to ServerSANs which pool flash and disk storage across virtualization hosts.

This session will review the changes in flash-based enterprise storage over the last year.  You’ll see how new combinations and technological advances can help you solve your storage problems. 

Topics:
  • All Flash Arrays: More than just speed
    • Snapshots, replication and other data services
    • The reality of data deduplication
  • Using flash on the server side
    • Providing affordable high performance
    • Should you replace your SAN with a ServerSAN?
  • Selecting the best enterprise solutions
  • What we can expect next year
Intended Audience:
  • Storage users including storage managers, storage administrators, network and data center managers, and IT architects
  • Product planners, marketers, and engineers who want to know more about what’s happening in enterprise flash storage.
About the Speaker:

Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years.  As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase) , BBDO Worldwide, and the Foxwoods Resort Casino.  He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines.  He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek.  A top rated speaker at industry events,  he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd.  He has also developed training programs for organizations such as JP Morgan and American Express.

About the Chairperson:

Robin Harris is Chief Analyst for StorageMojo.com.  A blogger for almost 10 years, his blogs are ranked 10th and 11th out of 400 IT analyst blogs at ZDnet, and have been linked to from the Wall Street Journal, All Things Digital, e-Week, ComputerWorld, and hundreds of other sites.  He also consults, produces videos, and speaks at industry events. 

Robin's focus is on emerging technologies and products in the marketplace. Honed by over 30 years experience in storage, servers, and networks, his insights combine architecture, engineering, marketing, and psychology to review, analyze, and predict market evolution. He envisions a digital storage infrastructure that is safer and more reliable than paper - with far greater density, economy, and accessibility. He has extensive marketing experience with such companies as Yotta Yotta, Quantum, Bull Information Systems, Sun Microsystems, and Digital Equipment.  He holds an MBA in finance and strategic planning from the Wharton school of the University of Pennsylvania.

Tues, Aug 5
11:00-11:30am
Wu Peng photo
OPEN - Special Keynote A: How Flash Memory Can Help Alibaba Meet Its Challenges
Speaker: Wu Peng, Senior Expert, Alibaba Cloud Computing Company
Introducer: Tom Coughlin, President, Coughlin Associates
Abstract:

In support of the leading Internet company in China, Alibaba’s infrastructure hosts one of the world’s most sophisticated ecosystems, as well as Ali Cloud, China’s leading Cloud Service Provider. To identify the best server and storage solutions, Alibaba’s Server Technology Team has been evaluating and testing innovative approaches including the use of flash memory since 2008. The presentation will provide an overview of Alibaba’s deployments and key applications of flash memory. It will also cover the critical challenges Alibaba’s infrastructure is facing and what the company would like to see from the flash memory industry.

About the Speaker:

Wu Peng leads the Server Technology Team which manages server research, planning, development, and innovation for Alibaba Infrastructure. Besides covering server architecture and system design, his team also works on customization efforts in component level R&D to meet Alibaba’s rapid growth. Before taking on his current role, he worked in the Data Center Team of AliYun (Ali Cloud). He also has six years experience with Intel’s Asia & Pacific R&D Center focused on product marketing and business development. He holds a master’s degree in physical electronics from the Beijing University of Post and Telecommunications.

About Alibaba:

Alibaba’s mission is to make it easy for its customers to do business anywhere. The company operates the world’s leading online and mobile marketplaces in retail and wholesale trade, as well as providing cloud computing and other services. Alibaba offers technology and services to enable consumers, merchants, enterprises, public organizations, and startups to grow and develop within its ecosystem. For more information, More information is available at Alibaba.

Tues, Aug 5
11:30am-Noon
Ty McConney photo Steve Knipple photo
OPEN - Keynote 1: Making Flash Work for the Enterprise Customer
Speaker: Ty McConney, VP All-Flash Products, NetApp and Steve Knipple, CTO and VP of Engineering, Easy Street
Introducer: TBD
Abstract:

Enterprises have a tremendous range of applications including databases, OLTP, VDI, and CRM/ERP. One size and type of flash memory simply won’t do the job everywhere. Instead, customers must deploy flash based on cost, performance, reliability and power and space requirements. Vendors must provide a comprehensive flash portfolio that supports the entire range of enterprise applications. They should make it easy for customers to decide the best mix of flash and traditional storage without the pain and disappointment of a hit or miss approach.

About the Speaker:

Ty McConney is the Vice President of NetApp’s All Flash Array product line. He is responsible for field sales, support and product management for the EF-Series and FlashRay products. McConney was previously the VP/GM of NetApp Japan and was responsible for leading all Professional Services, Global Support, and Systems Engineering technical teams across Asia Pacific. Before joining NetApp, McConney held senior level positions at Compaq, Digital Equipment, and IBM/Lotus Development. He has a BS in Finance and an MBA from the University of Massachusetts at Lowell.

About NetApp:

NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Our commitment to living our core values and consistently being recognized as a great place to work around the world are fundamental to our long-term growth and success, as well as the success of our pathway partners and customers. More information is available at NetApp.

Tues, Aug 5
Noon-12:30pm
Bob Brennan photo Jason Taylor photo
OPEN - Keynote 2: Evolution of Vertical-NAND and the New Data Center
Speakers: Bob Brennan, Senior VP, Samsung Semiconductor, Inc. and Jim Elliott, Corporate VP - Marketing, Samsung Semiconductor, Inc.
Introducer: Chris DePuy, VP, Dell'Oro Group
Abstract:

NAND flash is taking on an ever-greater role in increasingly interconnected computing markets. Recently introduced V-NAND technology and other NAND advances will enable much more responsiveness in handling clouds and big data. Vertically integrated and TCO-optimized NAND solutions, including 3-bit technology, will have greater impact in hyperscale data centers. In addition, enterprise SSDs, such as V-NAND drives and PCIe NVMe SSDs, offer compelling benefits for data center managers. Furthermore, advances in NAND architecture will play an increasingly important role in propelling the cloud to new horizons, while major improvements in NAND performance, reliability, power efficiency and endurance reduce the data center TCO.

About the Speakers:

Bob Brennan leads Samsung’s Memory Solutions Lab (MSL), which is chartered with creating system and platform architectures aligned with the growth of Samsung’s memory business. MSL also develops and enables world-class products such as NVMe and PCIe flash drives. Before joining Samsung, Bob was the Lead Architect of Intel’s Datacenter System on Chip products, with his most recent focus on Intel’s storage and microserver products. During his 22-year Intel career, Bob also led many design teams, including Notebook System Architecture, Mobile SoC Architecture, and Communication Architecture. Bob holds a BSEE from Duke University and an MSEE from the University of Virginia.

Jim Elliott, Corporate Vice-President at Samsung Semiconductor, oversees all product marketing activities for Samsung’s memory organization in the Americas. He also oversees US marketing communications activities for Samsung Semiconductor. Elliott has 18 years experience in the semiconductor industry, focused on product sales and marketing at major multinational companies. With Samsung for the past 12 years, he has held leadership positions in both marketing and sales.

Elliott holds a BA from the University of California at Davis and an MBA from Cal Poly San Luis Obispo. He has been a featured guest speaker at many industry conferences, including G20/ICT Summit, Global Semiconductor Alliance Memory Conference, International Symposium on Quality Electronic Design, Memcon, Flash Memory Summit, and JEDEC forums.

About Samsung Semiconductor, Inc.:

Samsung Semiconductor is a wholly owned subsidiary of Samsung Electronics. As the leader in advanced memory solutions for home, mobile, and office applications, Samsung Semiconductor is the world’s largest producer of DRAM, flash, SRAM, and high-end graphics memory. In addition, it is a major global producer of optical disk drives, hard drives, system logic, sensors, and controllers. Samsung also has emerged as the largest producer of LCD displays, providing the widest range of products for TVs, desktop monitors, notebook/netbook PCs, and mobile devices. Furthermore, Samsung provides fabless and fab-lite customers with state-of-the-art design and manufacturing at 90, 65, 45, and 32/28 nanometers. More information is available at Samsung.

Tues, Aug 5
1:30-2:00pm
Derek Dicker photo
OPEN - Keynote 3: Software Defined Flash Solutions Herald an Era of Choice
Speaker: Derek Dicker, VP Non-Volatile Memory Solutions Group, PMC
Introducer: Jim Handy, Director / Chief Analyst, Objective Analysis
Abstract:

Data centers are demanding more flexible and more agile storage. They want more choices that will allow them to both meet their current needs and adapt their infrastructure to handle rapid change and unexpected requirements. There is no one solution fits all for flash memory. Instead, the emerging shift from fixed form factors and black box controllers to software-defined flash will enable vendors to offer a range of solutions. It will have entries that cater to different priorities among such factors as density, latency, space, and cost. Cloud, big data, mobility, virtualization, and convergence are among the many trends requiring new levels of agility without higher cost or greater system complexity.

About the Speaker:

Derek Dicker is responsible for all aspects of enterprise SSD controller products and solutions. He was instrumental in creating and developing the NVM Solutions Group and in directing it to produce the industry’s first PCIe NVMe controller. He previously led the introduction of the 12G SAS product portfolio, which resulted in $50 million of new customer revenue for expanders. Derek joined PMC in 2010 as Vice President, Enterprise Storage Division Marketing. Before that, he was VP/GM for IDT’s Networking Division. Derek began his career at Intel, spending more than 10 years in OEM sales, marketing, strategic planning, and applications engineering positions.

About PMC-Sierra:

PMC (Nasdaq: PMCS) is the semiconductor and software solutions innovator transforming networks that connect, move and store Big Data. Building on a track record of technology leadership, the company is driving innovation across storage, optical and mobile networks. PMC’s highly integrated solutions increase performance and enable next-generation services to accelerate the network transformation. More information is available at PMC-Sierra.

Tues, Aug 5
2:00-2:30pm
Forrest Norrod photo
OPEN - Keynote 4: The Future of Flash Across the Enterpirse
Speaker: Forrest Norrod, Vice President/General Manager - Enterprise Storage, Dell
Introducer: George Crump, Lead Analyst, Storage Switzerland
Abstract:

Ever more powerful CPUs have driven performance gains for recent generations of enterprise hardware. Now innovations in flash memory provide still another way to meet the continual need for applications to run faster and process more data. Flash has proven its value for I/O intensive applications. As flash-based devices mature and standards-based versions appear, they will take on more roles in the enterprise. Learn more about where flash will be used in the datacenter and how the industry can help spur user adoption.

About the Speaker:

Forrest Norrod is the Vice President and General Manager of Worldwide Server Solutions for Dell. His team has developed Dell’s server solution portfolio, including the innovative and award winning Power Edge platforms. This ground-breaking initiative enables leading web giants and HPC hyperscale customers with solutions that address density, performance, and energy challenges at extreme scale. Norrod previously founded the Data Center Solutions (DCS) organization, where he served as VP and GM. He has also served as Dell’s Vice President of Engineering and Chief Technology Officer. Before joining Dell, Norrod held engineering and management positions at National Semiconductor, Hewlett-Packard, Licom, and Computer Sciences (CSC). He holds an MSEE and BSEE from Virginia Tech and has over a dozen US and international patents in computer graphics, processor design, and memory.

About Dell:

Dell listens to customers and delivers innovative technology and services that give them the power to do more. More information is available at Dell.

Tues, Aug 5
2:30-3:00pm
John Scaramuzzo photo
OPEN - Keynote 5: Building the Flash-Transformed Data Center
Speaker: John Scaramuzzo, Senior Vice President / General Manager - Enterprise Storage, SanDisk
Introducer: Walker Blount, VP Storage Systems, Web-Feet Research
Abstract:

Recent technological advances allow for the use of flash memory in almost every layer of the data center. It can be deployed in multiple forms, such as SATA, SAS, PCIe, or even DIMM slots, to fit into existing infrastructure. The advances also create new opportunities in server system design to meet changing application needs. SSDs have gained further ground on HDDs in terms of both cost and capacity. Coupling the gains with the lower power consumption, greater efficiency and scalability, and increased performance that SSDs deliver will make the “flash-transformed data center” into a reality.

About the Speaker:

John Scaramuzzo is the Senior Vice President and General Manager of SanDisk's Enterprise Storage Solutions team. A 25-year veteran of the storage industry, he has held leadership roles at Seagate, Maxtor, Quantum, and Digital Equipment. Before joining SanDisk, he was president of SMART Storage Systems where he was responsible for driving and expanding the company's technology leadership and storage business in the enterprise, OEM, and channel markets, as well as in the related cloud, big data, and vertical industries. Scaramuzzo holds a BSEE from Boston University and a Master's in electrical science from Harvard University. He also holds three U.S. patents in the areas ofdisk drive technology and applications.

About SanDisk:

SanDisk Corporation (NASDAQ: SNDK), a Fortune 500 and S&P 500 company, is a global leader in flash storage solutions. For more than 25 years, SanDisk has expanded the possibilities of storage, providing trusted and innovative products that have transformed the electronics industry. Today, SanDisk’s quality, state-of-the-art solutions are at the heart of many of the world's largest data centers, and embedded in advanced smart phones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands of retail stores worldwide More information is available at SanDisk.

Tues, Aug 5
3:15-4:25pm
Forum A-12: NVMe and PCIe SSDs (continuation of Forum A-11) (Standards Track)
Organizer / Chairperson: David Akerson, Strategic Marketing Engineer, Intel
Instructors:
Scaling from Datacenter to Client
KeunSoo Jo, Senior Engineer Memory Product Planning, Samsung Semiconductor, Inc.
NVMe in the Real World
David Allen, Director Product Marketing, PMC
Session Description:

As the demands on storage platform infrastructures evolve, advances in performance enabled by NVM storage technology, such as PCIe-based solid state drives (SSDs), must keep pace. NVM Express (NVMe) is an optimized, high-performance, scalable interface standard for client and enterprise, that unleashes the potential of PCIe-based storage now and for the next generation of NVM. This session will include presentations on the emerging maturity of NVMe, its ecosystem, and its upcoming capabilities, as well as how its products benefit data center, enterprise and client systems.

Intended Audience:

This session is targeted at hardware engineers, software engineers, engineering managers, product managers, IT managers, and consultants.

About the Organizer / Chairperson:

David Akerson is a Strategic Marketing Engineer at Intel.  A key player in creating the NVM Express Organization, he leads the marketing efforts for NVMe. David has 20 years of experience in the high technology industry, working for such well-known companies as Intel, Tektronix, and Sequent Computer Systems.  He has an extensive background in hardware and software product management and marketing. David holds an MBA from Portland State University and a BS from Oregon State University.

Tues, Aug 5
3:15-5:45pm
Forum B-12: Flash-Memory Based Achitectures: A Technical Discussion, Part 2 (Architectures Track)
Organizer / Chairperson: Brian A. Berg, President, Berg Software Design
Instructors (3:15-4:25pm):
Caching in the Data Center: Memcached
Andy Tomlin, Founder / CEO, Agoraic
Next Generation Architecture for NVM Express SSDs
Dan Mahoney, CEO, Fastor Systems
Instructors (4:35-5:45pm):
An Autonomic System for Extending Flash Reliability
Conor Ryan, CTO of Software, NVMdurance
Architecting Flash as a Memory Replacement
Nisha Talagala, Lead Architect, Fusion-io
Session Description:

This session will include presentations about the most important technical issues of flash memory-based architectures, particularly firmware and the Flash Translation Layer (FTL). Topics will include how data integrity, availability and reliability are accomplished, as well as how targeted performance affects cost and architecture. Write atomicity as well as standards efforts regarding flash allocation defragmentation issues (e.g., the TRIM command) will be presented, as well as how device interfaces (e.g.,SCSI Express and NVMe) affect architectures.

Intended Audience:

Hardware engineers and software engineers, and others with a curiosity or need to know the highly technical aspects of using  flash memory-based devices to create a resilient, portable, and ubiquitous storage media.

About the Organizer / Chairperson:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair, and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

Tues, Aug 5
3:15-5:45pm
Forum C-12: SSD Technology (SSDs Track)
Organizer: Tom Coughlin, President, Coughlin Associates
Chairperson: Scott Shadley, Senior Business Development Manager, Micron
Instructors (3:15-4:25pm):
The Role of SSDs in Software-Defined Storage
Ben Woo, Founder / Managing Director, Neuralytix
In-Memory Storage Solutions
Kevin Wagner, VP Marketing, Diablo Technologies
SSD Moving Rapidly to the Next Level
Ryan Smith, Senior Manager SSD Product Marketing, Samsung Semiconductor, Inc.
TBD
Barry Phillips, CMO, Panzura
Instructors (4:35-5:45pm):
SSD Connectivity: Exploring the Options
Paul Wassenberg, Chair Solid State Storage Interfaced, Marvell Semiconductor
Flash Technology Characterization for Enterprise Systems
Gary Tressler, Senior Technical Staff Member, IBM
Intelligent Controllers for Best Flash Performance and Life Expectancy
Amit Bothra, VP NAS Technologies, Skyera
Session Description:

Enterprise storage systems are undergoing great changes due to huge increases in the amount of data and the emergence of new types of data.  Disruptive technologies are having a major impact, and new approaches such as software-defined storage and in-memory storage solutions are particularly important in the emerging big data market.

About the Organizer:

Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 30 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has created over 100 articles, reports, and technical presentations and holds 6 patents. Tom is the author of the book “Digital Storage in Consumer Electronics: The Essential Guide”, published by Elsevier. He is also the organizer of the annual Storage Visions Conference and the Creative Storage Conference.

About the Chairperson:

Scott Shadley is a Senior Product Marketing Manager, supporting Micron’s Enterprise SSD products and marketing initiatives. His responsibilities include new product definition, product management, sales support, and marketing strategy for enterprise SSDs. Previously, Scott was Director of Enterprise SSD Marketing at STEC. Before that, he was the marketing manager for Micron’s Mobile Segment, after holding positions in technical marketing, NOR/NAND flash applications engineering, NOR/NAND quality and reliability assurance engineering, and NOR/NAND process development and integration with Micron. He earned a BSEE from Boise State University and an MBA from the University of Phoenix.

Tues, Aug 5
3:15-5:45pm
Forum D-12: Enterprise Storage Design, Part 1 (Enterprise Storage Track)
Organizer / Chairperson: Rob Peglar, CTO Americas, Isilon Systems
Instructors (3:15-4:25):
The Shift to Flash Storage and OpenStack in the Enterprise
Adam Carter, Director Product Management, SolidFire
Flash Enables Server SAN
David Floyer, CTO / Co-Founder, Wikibon
Instructors (4:35-5:45):
Solving Your Big Data Problems with All-Flash Arrays
Dani Golan, CEO / Founder, Kaminario
RocksDB - Key Value Store for Flash Storage
Siyihg Dong, Engineer, Facebook
Session Description:

Enterprise storage today must change to meet new requirements in the data center. Cloud computing and big data are among the latest drivers, but existing issues such as virtualization, data tiering, architecture and data policy still exist and must be addressed. Meanwhile, the numbers of applications and users continues to expand, as do the needs for rapid, on-line access. Solid state storage is an important tool in satisfying increased demand and providing faster access at reasonable cost. However, managers must understand what flash technology can provide and how to make cost/performance tradeoffs. Flash-centric issues such as write amplification, wear and endurance must also be handled.

Intended Audience:

Network and Data Center Directors; Managers and Engineer; Enterprise Storage System Designers; Software Designers, Enterprise Flash and SSD Product Managers & Marketing Engineers; Large-Scale Systems Designers; Investors & Analysts

About the Organizer / Chairperson:

Rob Peglar is Chief Technology Officer, Americas at EMC Isilon. A 37-year industry veteran, he leads efforts in technology and architecture with strategic customers and partners throughout the Western Hemisphere, and helps define future EMC business and technology requirements. He is a former Director of the SNIA and co-chair of the SNIA Analytics and Big Data Committee. He has extensive experience in data management and analysis, high-performance computing, distributed cluster architectures, I/O performance optimization, cloud storage, replication and archiving strategy, and storage virtualization. He was honored as a CRN ‘Storage Superstars’ Award recipient in 2010.

Before joining EMC Isilon, Mr. Peglar was a Senior Fellow and Vice President of Technology at Xiotech. He has also held management & engineering positions at StorageTek, Network Systems, Control Data, and ETA Systems. He holds a BS in Computer Science from Washington University (St. Louis, MO), and did graduate study at Washington U’s Sever Institute of Engineering.

Tues, Aug 5
3:15-5:45pm
OPEN Forum G-12: Enterprise Applications, Part 2 (Enterprise Applications Track)
Organizer / Chairperson: Tom Burniece, Burniece Consulting Services
Instructors (3:15-4:25pm):
The Impact of Flash in the Era of Big Data Analytics
Steve Fingerhut, VP  Enterprise Solution Marketing, SanDisk
Private Cloud Storage: Case Study
Rex Walters, VP Technology, Tintri
End User Testimonials for Flash in Datacenter
John Shirley, Advanced Planning Manager, Dell
Instructors (4:35-5:45pm):
Journey to the All-Flash Data Center
Vaughn Stewart, Chief Evangelist, Pure Storage and David Abbott, IT Systems Engineer, TripPak Servivces
Session Description:

Flash memory has enabled new storage system and computing architectures which can handle many enterprise applications far more efficiently than with hard disks. This session will feature actual case studies by innovative storage companies, including descriptions of the problem, approach, and results.   Applications will include virtual desktops, streaming media, SQL and NoSQL databases, OLTP, data warehousing, big data analytics, Hadoop / MapReduce, financial transactions, and in-memory computing. Customers will co-presenting with some of the speakers.

Intended Audience:

IT Managers, Application Administrators, Database Administrators, Application Developers, Data Center Architects, Storage Architects, Infrastructure Architects, System Architects,  Storage Engineers, Storage Specialists, Software Engineers, Storage Managers, Network Engineers, Marketing Engineers, Consultants, Analysts, and End Users.

About the Organizer / Chairperson:

Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has been the CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as Chairman of Ciprico, and a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

Tues, Aug 5
3:15-4:25pm
OPEN Session 103-A: Storage Security: Back to the Future (Security Track)
Organizers: Rich Fetik, CEO, Data Confidential, Bob Thibadeau, Senior VP / Chief Schientist, Wave Systems and Michael Willett, Storage Security Strategist, Samsung Semiconductor, Inc., and Walt Hubis, Hubis Technigal  Associates
Chairperson: Rich Fetik,CEO, Data Confidential
Panelists:
Michael Willett, Storage Security Strategist, Samsung Semiconductor, Inc.
Bob Thibadeau, Senior VP / Chief Scientist, Wave Systems
Walt Hubis, Storage Standards Architect, Hubis Technical Associates
Patrick Warley, Head R&D, Integral Memory
Session Description:

This panel describes the future of critical aspects of flash security; it will explore open issues and squarely face challenges in securing data on flash memory. Audience participation is encouraged. The panel will pose issues and opportunities relating to securing flash storage; and will discuss how large government and private organizations can integrate flash storage into their IT infrastructures going forward. Topics covered will include standards, secure erasure, encryption, trusted storage, and security for flash drives and SSDs.

Intended Audience:

Security and Infosec Specialists, Officers, and Engineers, Storage Managers and Engineers, Mobile Technology Managers, Network and Data Center Directors, Managers, and Engineers, Enterprise Storage System Designers, Enterprise Flash and SSD Product Managers and Marketing Engineers, Large-Scale Systems Designers, Investors & Analysts

About the Organizers / Chairperson:

Richard Fetik, CISSP, is a recognized security expert and is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reduced operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a device security model that includes the patented storage firewall and other technologies that change the game in information security.  His model provides whitelist protection against spyware and other malware from writing themselves to a storage firewall protected drive and even from executing from off of the protected drive.

Bob Thibadeau is Senior VP and Chief Scientist at Wave Systems, where he serves as a principal advisor to the CEO on scientific matters, contributes to the company’s long-term strategic vision, and performs technical research.  He was previously Chief Technologist at Seagate Technology, where he pioneered self-encrypting drives and developed the Trusted Computing Group (TCG) specifications for them.  He was also Chair of the TCG’s Storage Workgroup.  He holds several key patents, and has taught IT computer security at the graduate level at Carnegie Mellon University. He has many major publications in journals and conference proceedings. He holds degrees from Emory University and the University of Virginia  

Michael Willett is currently a storage security strategist at Samsung, helping define their self-encryption strategy for storage products.  He helped Samsung produce the first SSD Self-Encrypting Drive (SED) and the only SSD SED that is FIPS-140 certified.  Previously, as a Senior Director at Seagate Research, Willett was a key member of the team that originated the Trusted Computing Group’s (TCG) Trusted Drive and SED concepts.  He also created and chaired the TCG Storage Workgroup. He has also been a design architect at IBM, where he was on the team that developed one of the five finalist algorithms proposed for the Advanced Encryption Standard (AES). Earlier, he was a university professor  and published research papers and spoke at many conferences on cryptography.

Walt Hubis is a Storage Standards Architect with Hubis Technical Associates. He is an expert in storage interfaces and storage security. Walt has over twenty-five years experience in storage systems engineering in both development and managerial positions and holds several key patents in RAID and other storage related technologies. He is the vice-chair of the SNIA SSSI Initiative and has served as the Chair of the Trusted Computing Group’s Key Management Services Subgroup, Chair of the IEEE SISWG P1619.3 Key Management subcommittee, and Secretary of the IEEE Security in Storage work group (SISWG). He holds a BSEE from Colorado State University.

Tues, Aug 5
3:15-4:25pm
Session 103-B: Flash in Wearable Applications (Applications Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Bob O'Donnell, President, TECHanalysis Research
Panelists:
Brian Hernacki, Chief Architect - New Devices, Intel
Ajith Dasari, VP Platforms and Customer Engineering, Ineda Systems
Karin Werder, Mobile Product Marketing Director, SanDisk
Anna Jen, Director New Ventures / New Products, Epson America
Session Description:

Wearables are smart electronics you wear on your body.  They may monitor your health or physical activity, let you access the Internet or see augmented reality, provide computing or communications ability, or alert you to what is happening around you.  Of course, everyone has at least heard of Google Glass now, so the idea is no longer a futuristic fantasy.  We’ve recently seen a dizzying array of activity trackers, notifier bands, smart watches, head-mounted displays, wearing apparel monitors, and other sometimes freaky examples.  In the period ahead,  wearable technology will transition from an oddity that gets people arrested or thrown out of bars to an ordinary part of everyday life.  How will this transition occur?  Will we all go around staring at our Google Glass and not interacting with anyone or anything?  What will this spooky brave new world be like in practice?  How can designers create successful wearables and what will they need to do so? 

Intended Audience:
  • Hardware and Software Designers 
  • Engineering Managers and CTOs
  • Product Planners and Managers 
  • Systems Engineers and Analysts
  • Marketing, MarCom, and Product Management Specialists
About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency.  For over 25 years, he has worked with leading national and international content development, information, and storage firms.  Andy has also written more than 200 articles on management, marketing, and communications.  He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities. 

About the Chairperson:

Bob O'Donnell is the president, founder, and chief analyst at TECHnalysis Research, a firm that provides strategic consulting and market research to the technology industry and professional financial community.  He is the author of an extensive forecast of the markets for smart wearables.  O’Donnell was previously Program Vice President, Clients and Displays for IDC, where he covered worldwide mobile phone, tablet, PC, notebook, display, and thin client markets. 

O’Donnell is regularly featured on CNBC (US and Asia), and has appeared many times on Bloomberg TV, CNN, and China's CCTV. He's widely quoted in the major press, including the Wall Street Journal, New York Times, Forbes, and BusinessWeek.  He is a graduate of the University of Notre Dame. 
Tues, Aug 5
3:15-4:25pm
OPEN Session 103-C: Enterprise SSDs: Who's Adopting Them and Why? (Marketing Track)
Organizer: Frank Berry, President, IT Brand Pulse
Chairperson: Jay Kramer, President, Network Storage Advisors
Instructor:
Frank Berry, President, IT Brand Pulse
Session Description:

IT Brand Pulse surveys a wide range of IT end users on their perceptions of eleven flash-related storage categories.  Those surveyed include managers, administrators, architects, and specialists at leading installations in the healthcare, education, manufacturing, government, retail, technology, services, and financial sectors.  The data presented will include vendor perceptions of current products, estimates of future flash capacity, and trends in the migration from HDD to SDD.

About the Organizer / Instructor:

Frank Berry is founder, CEO, and senior analyst at IT Brand Pulse, a trusted source of testing, research, and analysis covering data center infrastructure. A 30-year veteran of the IT industry, Frank has held senior engineering, sales, and marketing positions including VP Worldwide Marketing for Quantum and VP Product Marketing at QLogic. Frank led marketing teams that increased QLogic’s SAN business from $100M to $750M, Quantum’s automation business from $30M to $450M, and Andataco’s UNIX business from $30M to $100M. He also played a major role in the introduction of cutting-edge technology products such as the first web storage management app, a new class of mid-range DLT robotics, and extensive lines of Fibre Channel and converted networking technology.  Frank is a popular keynote speaker and has authored hundreds of analyst reports, blogs, and feature articles published in such media as Seeking Alpha (a top-100 financial website), Virtual Strategy Magazine, and Network Computing.

About the Chairperson:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions.  He also has long experience in marketing and strategic planning at Unisys.

An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.

Jay has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

About IT Brand Pulse:

IT Brand Pulse™ is an analyst firm that provides data and analysis about private, public, and hybrid cloud IT infrastructure, including servers, storage, networking, and operating platforms. The company is a trusted source of research and product testing -- and has the unique ability to place its content in leading publications.  Responses are solicited from over 1,000,000 members of on-line groups and the IT Brand Pulse IT Pro and end-user database.  Over 20,000 IT professionals have opted-in to participate in IT Brand Pulse research focused on measuring IT brand leadership and technology adoption trends. Organizational affiliations of recent respondents include Boeing, Bank of America, AstraZeneca, Scripps Health, Fannie Mae, State of Minnesota, Transamerica, Aetna, Caterpillar, Chevron, and Marriott.  IT Brand Pulse brand leader awards are displayed by vendors throughout the industry as the symbols for IT brand leadership.

Tues, Aug 5
3:15-4:25pm
Session U-3: Annual Update on Interfaces (Hardware Track)
Organizer: Howard Marks, Consultant, DeepStorage
Chairperson: Dave Bursky, Chip Design Magazine
Speaker:
Jim Pappas, Director Initiative Marketing, Intel
Session Description:
The advent of SSDs has caused unprecedented changes in storage interfaces.  The most significant is the use of PCI Express, providing both higher performance and lower latency.  This session will discuss the advantages of moving storage to PCIe, as well as the associated challenges.  We will also investigate the impact of NVDIMMs in terms of both moving flash storage to the memory bus and new ways of utilizing DRAM with NAND.   Finally, we will look at new software interfaces that will be needed to handle resistive media technologies that act like DRAM.  SNIA is leading this effort, which will eventually enable system designers to converge memory and storage into a single entity.
Topics:
Transition to PCIe attached storage
  • Advantages/challenges of PCIe
  • Physical interfaces:
    • M.2
    • ExpressBay (based on the SFF-8639 specification)
  • Impact of NVM Express
  • Next Steps: PCIe expansion into large scale-out storage environments
NVDIMMs
  • Advantages/challenges of NVDIMS
  • Peristent memory (DRAM backed up by NAND)
  • SSDs onthe memory bus
  • Hybrid approaches
Software interface standards
  • New media "beyond NAND" mandates new optimized software interfaces
  • The road to "Persistent Memory" - convergence of traditional storage and memory into a single entity
  • SNIA NVM Programming TWG leading the transition
  • New storage testing methods and benchmarks
Intended Audience:
  • Design engineers and engineering managers who want to keep up with developments in SSD and flash interfaces
  • Product planners, marketers, and engineers who want to know more about what’s happening with interfaces, especially those interested in the emerging convergence of system memory with storage into a single entity.
About the Instructor:

Jim Pappas is the Director of Technology Initiatives in Intel’s Data Center Group.   He is responsible for establishing broad industry ecosystems for new technologies in enterprise I/O, energy-efficient computing, and solid state storage.   Jim has founded or participated in organizations in these areas including: PCI Special Interest Group, Storage Networking Industry Association (SNIA), InfiniBand Trade Association (IBTA), Open Fabrics Alliance (OFA), The Green Grid, and emerging initiatives in his latest focus area of solid state storage.

Mr. Pappas previously held the same position in Intel’s Desktop Products Group, where he led the successful transfer of technologies such as AGP Graphics, DVD, IEEE 1394, Instantly Available PC, PCI, and USB to the desktop PC.

Mr. Pappas has over 30 years of experience in the computer industry.  He has been granted eight U.S. patents in computer graphics and microprocessor technologies.  He has also spoken at many major industry events.  He holds a BSEE from the University of Massachusetts, Amherst.

About the Organizer:

Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years.  As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase) , BBDO Worldwide, and the Foxwoods Resort Casino.  He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines.  He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek.  A top rated speaker at industry events,  he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd.  He has also developed training programs for organizations such as JP Morgan and American Express.

About the Chairperson:

Dave Bursky is one of the most respected and most experienced technical journalists in the Silicon Valley.  He is currently Principal at PRN Engineering Services and Contributing Editor to Chip Design and Embedded Intel Magazines.  Best known for his over 30-year tenure as an Editor at Electronic Design Magazine, he has also been Technical Editorial Manager at Maxim Integrated Products and Semiconductor Editor at CMP Media.  He holds MSEE and BSEE degrees from City University of New York. 

Tues, Aug 5
4:25-5:45pm
Session 104-D: Standards (Standards Track)
Organizer / Chairperson: John Geldman, Director Industry Standards, Micron Consumer Products Group
Paper Presenters:
UFS2.0 NAND Device Controller with SSD-Like Higher Read Performance
Konosuke Watanabe, Visiting Scholar, Toshiba / MIT
Ensuring Advanced Host Controller Interface (AHCI) Conformance
Brian Kibler, Senior Design Engineer, OakGate Technology
Industry Standard Benchmarking for Flash
Bob Hansen, Managing Director, Storage Performance Council
ONFI 4.0: Faster I/O Speeds at Lower Power Consumption
Terry Grunzke, Principal Applications Engineer, Micron
Session Description:

Standards are proliferating through the flash memory area.  There are standards for form factors, interfaces, testing, performance, power, controllers, devices, and other matters as well.  The designer is often faced with more standards than he or she can possibly understand.  An exploration of the interface options will illustrate the tradeoffs and explain what fits where.  Among the newer standards are UFS for mobile storage, the Advanced Host Controller Interface (AHCI), and the Storage Performance Council’s standard benchmarking for flash. 

Intended Audience:
  • Storage Managers and Engineers
  • Network, Computer, and Data Center Directors, Managers, and Engineers
  • Storage System Designers
  • Enterprise Flash and SSD Product Managers and Marketing Engineers
  • Systems Engineers
  • Standards Specialists
  • Engineering Managers
About the Organizer / Chairperson:

John Geldman is Director Industry Standards at Micron Semiconductor, where he leads the company’s participation in such standards bodies as T10, T13, SATA, IEEE 1667, USB, CompactFlash, and the SD Association.  With Micron and its Lexar subsidiary since 2005, he has prior experience with Brecis Communications, Basis Communications, and Cirrus Logic.  He holds an MSCS from Santa Clara University and a BSECE from Clarkson University.

Tues, Aug 5
4:25-5:45pm
Session 104-A: Security in a Flash! (Security Track)
Organizer: Michael Willett, Storage Security Strategist, Samsung Semiconductor, Inc.
Chairperson: Rich Fetik, CEO, Data Confidential
Paper Presenters:
Enterprise Data Erasure
Matt Pujol, Senior Hardware Product Manager, Hitachi Data Systems
How to Secure Storage Devices and Embedded Systems
Wei-Ti Liu, President, LucidPort
The Impact of Emerging Storage Security Standards on Solid State Storage
Walt Hubis, Storage Standards Architect, Hubis Technical Associates
Solid State Drives with Self Encryption: Solidly Secure
Michael Willett, Storage Security Strategist, Samsung Semiconductor, Inc.
VLSI Architectures for the XTS-AES Algorithm
Xinmiao Zhang, Principal Research Engineer, SanDisk
Device-Level Security Implementation to SSD by Controller
Hiroshi Watanabe, Professor, National Chiao Tung University
Session Description:

Flash security raises many important new issues.  What is the best way of encrypting SSDs and other flash drives?  What happens to drives that are replaced or otherwise discarded?  Can their contents be erased reliably (or obliterated!)?  How should designers and users manage authentication and other protection methods?  To what extent can SSDs be handled like hard drives and what new techniques are required?  Topics covered here will include self-encrypting drives, standards, authentication, sanitization, encryption, and overall data protection. 

Intended Audience:

Security and Infosec Specialists, Officers, and Engineers, Storage Managers and Engineers, Mobile Technology Managers, Network, Computer, and Data Center Directors, Managers, and Engineers, Storage System Designers, Enterprise Flash and SSD Product Managers and Marketing Engineers, Systems Engineers, Investors & Analysts

About the Organizer:

Michael Willett is currently a storage security strategist at Samsung, helping define their self-encryption strategy for storage products.  He helped Samsung produce the first SSD Self-Encrypting Drive (SED) and the only SSD SED that is FIPS-140 certified.  Previously, as a Senior Director at Seagate Research, Willett was a key member of the team that originated the Trusted Computing Group’s (TCG) Trusted Drive and SED concepts.  He also created and chaired the TCG Storage Workgroup. He has also been a design architect at IBM, where he was on the team that developed one of the five finalist algorithms proposed for the Advanced Encryption Standard (AES). Earlier, he was a university professor and published research papers and spoke at many conferences on cryptography.

About the Chairperson:

Richard Fetik, CISSP, is a recognized security expert and is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reduced operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a device security model that includes the patented storage firewall and other technologies that change the game in information security.  His model provides whitelist protection against spyware and other malware from writing themselves to a storage firewall protected drive and even from executing from off of the protected drive.

Tues, Aug 5
4:25-5:45pm
OPEN Session 104-B: Flash in 4K Broadcast Content Development (Enterprise Applications Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Larry Jordan, Founder, Larry Jordan Associates
Panelists:
Cirina Catania, President, Catania Products
Neil Smith, CEO, Luma Forge
Tony Cacciarelli, Product Marketing Manager, AJA Video Systems
Matt Reher, Product Manager, Harmonic
Session Description:

Great content is showing up everywhere on the really big screen, home screen, and personal screen,   Increasingly, it’s being produced in 4K (4 times the storage mass).  But it’s a long way from the glamour of Hollywood. The real story focuses not on the technology but on what the system or solution designer must deliver to the customer – the creation, production, or post-production person.  The focus here will be on what product developers must provide to be a part of their lives:

  • here's what our people are doing day-in, day-out, and here's what we need.  Remember that we need a lot of storage (terabytes and even petabytes) but don't have Hollywood-type budgets
  • most post production is done by independent filmmakers, government, offices, schools, business education/training, healthcare, YouTubers -- not by studios
  • security, capacity, and reliability are all vital but the price must be reasonable
  • and we can't change the way we work to fit what you produce
Intended Audience:
  • Hardware and Software Designers 
  • Engineering Managers and CTOs
  • Product Planners and Managers 
  • Systems Engineers and Analysts
  • Marketing, MarCom, and Product Management Specialists
About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency.  For over 25 years, he has worked with leading national and international content development, information, and storage firms.  Andy has also written more than 200 articles on management, marketing, and communications.  He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities. 

About the Chairperson:

Larry Jordan is a producer, director, editor, author, and Apple Certified Trainer in Digital Media with more than 35 years experience.  He has national broadcast and corporate credits. Based in Los Angeles, he’s a member of the Directors Guild of America and the Producers Guild of America, and is recognized as one of the Top Corporate Producers in America. He has written eight books on Apple and Adobe audio and video software, plus thousands of technical articles, and created hundreds of hours of on-line training. He is a noted speaker at events across the world and the executive producer and host of Digital Production BuZZ, a weekly audio podcast devoted to digital video production and post-production. Visit his website at: larryjordan.biz.

Tues, Aug 5
4:25-5:45pm
OPEN Session 104-C: How Flash-Based Storage Performs on Real Applications (Marketing Track)
Organizer / Speaker: Dennis Martin, President, Demartek
Session Description:

How does flash-based storage perform in the real world? Demartek will report the results of vendor-neutral performance tests run on database and virtualization workloads typical of those found in today’s data centers. The tests cover both hybrid and all-flash storage systems. Attendees will come away with reasonable estimates of what they can expect in practice, since the tests are independent and focus on current applications and environments. The results also reveal additional advantages of flash-based storage, with what Dennis Martin calls “happy side effects”. Dennis will also discuss improvements to expect in the near future. Vendors will get an idea of how their products shape up and where they need to put their efforts.

Intended Audience:

Anyone who is using, buying, developing, or marketing flash-based storage products and wants to understand their performance under real-world conditions.  Especially suitable for storage managers, storage engineers, data center managers and engineers, system architects, CTOs and CIOs, product planners, product managers and marketing engineers, design engineers, test engineers, performance analysts, and marketing managers and executives.

About the Organizer / Speaker:

Dennis Martin is the founder and President of Demartek, an analyst organization focused on validation and performance testing of data center products.  Demartek has its own fully equipped and up-to-date test laboratory with the features required to emulate today’s data center environments.  Its widely recognized published reports cover products and technologies from both well-known vendors and startups such as Brocade, Cisco, Dell, EMC, Emulex, Fusion-io, HP, IBM, Intel, NetApp, Nimbus Data, and QLogic. Demartek is also the source for popular industry references, including its “Storage Interface Comparison” covering every interface used by storage systems and its “SSD Deployment Guide” that explains everything you need to know to deploy flash-based storage systems in the datacenter. Dennis’ commentary “Horses, Buggies, and SSDs” is a must-read for getting the long-term view of flash and other non-volatile storage technologies. Dennis is frequently quoted in the press (in such outlets as TechTarget, Market Watch, and Street Insider) on such topics as best practices for deploying SSD technologies and analyzing performance claims for all-flash arrays.  A 30-year veteran of the technology industry, Dennis was previously a Senior Analyst with Evaluator Group and a marketing and engineering executive with StorageTek.   He has been a Microsoft storage MVP since 2005.

Tues, Aug 5
6:00-7:00pm
OPEN Plenary Plenary: Is 3D NAND a Disruptive Technology for Flash Storage?
Organizer: Jim Handy, Director / Chief Analyst, Objective Analysis
Panelists:
Er-Xuan Ping, Managing Director - Silicon Systems Group, Applied Materials
Kevin Kilbuck, Director of Marketing, Micron Technology
Erich Haratsch, Director of Engineering, LSI
Tues, Aug 5
7:00-8:30pm
OPEN - Beer, Pizza and Chat with the Experts (Sponsored by Cadence)
Organizers: Tom Coughlin, President, Cughlin Associates and JIm Hand, Director / Chief Analyst, Objective Analysis
Table Leaders:
Controllers
Vladimir Alves, NxGn Data and Ji Luo, LSI
Software
Doug Dumitru, EasyCo
Standards
John Geldman, Director Industry Standards, Mircron Consumer Products
Markets
Lee Stein, Stein Writes and Rohit Topule, Principal Strategic Marketing Manager, LSI
Security
Michael Willett, Samsung Semiconductor, Inc.
Reliability / Performance
Chanson Lin, CEO, Embestor Technology
Endurance
William Radke, Senior Director Architecture, Skyera and Joe Sullivan, CTO, NVMdurance
Consumer Applications
Bob O'Donnell, President, Techanalysis Research
Mobile Applications
Edward Zabrek MD, Founder mHealth Advisors
Enterprise Applications
George Crump, Storage Switzerland
Data Recovery
Troy Hegr, Kroll Ontrack
New Technologies
Michael Van Buskirk, CTO, Adesto Technologies
Interfaces
Jim Pappas, Intel
SSDs
Richard Mataya, NxGn Data and Bhardwaj Pudipeddi, VP Engineering, BitMicro Networks
RRAM
Sundar Narayanan, VP Technology, Crossbar, Venkatesh Gopinath, VP R&D, Adesto Technologies and Tomohito Tsushima, Researcher, Sony
MRAM
Joe O'Hare, Director Marketing, Everspin Technologies and Terry Hulett, VP  Systems Engineering, Everspin Technologies and Barry Hoberman, CEO, Spin Transfer Technologies
Embedded Applications
Tom McCormick, Swissbit
SSD Performance
Deepak Sharma, SanDisk
Education
Eltan Yaakobi, Assitand Professor, Technion
Testing
David McIntyre, Business Unit Manager, Altera and Peter Schade, President, IMI
Hardware Design
Axel Kloth, SSR Labs
Big Data
KRS Murthy, CEO, I3 World and James Myers, Applications Engineering Manager, Intel
SATA Express
Paul Wassenberg, SATA-IO
PCIe Flash
J.B. Baker, Director Product Management, LSI
NVMe
Chander Chadha, Senior Product Marketing Manager, LSI
Enterprise Storage
Dennis Martin, Demartek and Jamon Bowen, LSI
Error-Correcting Codes
Xinmiao Zhang, SandDisk and Erich Haratsch, LSI
Flash over Memory Interface
Rakesh Cheeria, SMART Modular and Stephen Bates, Principal Engineer, PMC
End Users
Chris Preimesberger, Editor Features and Analysis, eWeek
NVM Programming Model
Doug Voigt, Distinguished Technologist, HP
Employment
Tanya Freedman, Connetics Communications
NVDIMM
Arthur Sainio, Senior Strategic Marketing Manager, SMART Modular Technologies and Mario Martinez, Technologist, Netlist

 

Wednesday, August 6th
Wed, Aug 6
8:30-9:35am
OPEN ForumJ-21: Flash in Mobile Healthcare Applications (Applications Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Edward Zabrek, MD, Founder, mHealth Advisors
Instructors:
Alejandro Castillo, Solutions Marketing Strategist, Dell
Ken Jarvis, Practice Manager - Healthcare Industry, HP
Mark Blatt, Worldwide Medical Director - Sales / Marketing Group, Intel
Chris Gough, Lead Solutions Architect - Health and Life Sciences, Intel
Scott Glenn, Senior Business Development, SanDisk
Session Description:

Sometimes described as the single greatest opportunity of our generation, consumer adoption of digital health technology is moving ahead slowly and cautiously.  Dr. Zabrek will condense a typical day in a physician’s life into 10 minutes to give you a blindingly fast overview of how mobile devices will play a vital role in everyone’s healthcare.  He and his panel will outline how the industry can address healthcare’s dramatically growing needs and advance mobile technology, including  having needed  information at hand or in the cloud…information that is accurate and secure.  The challenge will be finding ways to use new capabilities while still preserving relationships, satisfying government regulations, and retaining security and privacy. 

Intended Audience:
  • Hardware and Software Designers 
  • Engineering Managers and CTOs
  • Product Planners and Managers 
  • Systems Engineers and Analysts
  • Marketing, MarCom, and Product Management Specialists
About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency.  For over 25 years, he has worked with leading national and international content development, information, and storage firms.  Andy has also written more than 200 articles on management, marketing, and communications.  He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities. 

About the Chairperson:

Edward Zabrek is a board certified obstetrician practicing high risk obstetrics at Alta Bates Summit Medical Center in Berkeley, California.  He is also the chief medical editor and senior staff writer for iPhone Life Magazine. Dr. Zabrek is also the global sales director of Custom Healthcare Publications for Zinio, LLC digital publishers. As an international consultant in mHealth, he has an ambitious dream to "evolutionize" the safe management of patient care, at the moment of care, using mobile / wireless technologies. Formerly an independent consultant to Samsung Mobile, he is always seeking ways to advance this dream.

Wed, Aug 6
8:30-10:50am
ForumE-21: Controllers and Flash Technology, Part 1: Hardware and Algogithms (Controllers Track)
Organizer / Chairperson: Chuck Sobey, Chief Scientist, ChannelScience
Instructors (8:30-9:35am):
Enterprise NAND Flash Memory with 1x-nm Technology
Ilhong Min, Senior Engineer, SK Hynix
Highly Reliable Storage System with Triple-Level Cell (TLC) NAND Flash Memories
Shuhei Tanakamaru, Graduate Student, Skyera
Adaptive Program Sequence for Flash Controllers
Wei Lin, System Architect, Phison
Instructors (9:45-10:50am):
New SSD Controller with eMMC Array
Jianjun Luo, President, Sage Microelectronics
Noise Modeling and Capacity Analysis for NAND Flash Memories
Qing Li, Doctoral Student, Texas A&M University
NVDIMM Controller Architecture: Re-Defining Storage through DRAM
Paul Sweere, VP Engineering, Viking Technology
Session Description:

This forum provides details on improving the endurance, retention, and performance of TLC and consumer MLC NAND flash devices.  Important strategies that controllers or signal processing chips can employ to further improve these key reliability measures are revealed. The forum also presents novel controller implementations for UFS, eMMC, and NVDIMM applications.  Learn about new technology developments and have time for questions and answers with industry experts.    

Intended Audience:

Design Engineers, Engineering Managers and Directors, Hardware and Firmware Architects, Field Application Engineers, Test and Failure Analysis Engineers, System Designers and Analysts, Storage Optimization Engineers and Specialists.

About the Organizer / Chairperson:

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop new capabilities in data storage. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing data forensics. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

Wed, Aug 6
8:30-10:50am
OPEN ForumG-21: Enterprise Applications, Part 3 (Enterprise Applications Track)
Organizer / Chairperson: Tom Burniece, President, Burniece Consulting Services
Instructors (8:30-9:35am):
Business in a Flash
Eric Herzog, CMO/SVP, Violin Memory
High Frequency Trading Becomes a Reality with Flash
Jean Bozman, Enterprise Solutions Marketing Manager, SanDisk
Software-Defined Storage and Private Clouds - Deploying at Scale
Jim Pinkerton, Partner Architect, Microsoft
Instructors (9:45-10:50am):
Overcoming the Limitations of Server-Side Storage
George Symons, CEO, GridStore
Flash Storage for the Next Generation Data Center: Multiple Case Studies
Adam Carter, VP Product Management, SolidFire
Session Description:

Flash memory has enabled new storage system and computing architectures which can handle many enterprise applications far more efficiently than with hard disks. This session will feature actual case studies by innovative storage companies, including descriptions of the problem, approach, and results.   Applications will include virtual desktops, streaming media, SQL and NoSQL databases, OLTP, data warehousing, big data analytics, Hadoop / MapReduce, financial transactions, and in-memory computing. Customers will co-presenting with some of the speakers.

Intended Audience:

IT Managers, Application Administrators, Database Administrators, Application Developers, Data Center Architects, Storage Architects, Infrastructure Architects, System Architects,  Storage Engineers, Storage Specialists, Software Engineers, Storage Managers, Network Engineers, Marketing Engineers, Consultants, Analysts, and End Users.

About the Organizer / Chairperson:

Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has been the CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as Chairman of Ciprico, and a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

Wed, Aug 6
8:30-9:35am
OPEN Session 201-A: Data Recovery of SSDs (Data Management Track)
Organizers: Chris Bross, Senior Enterprise Data Recovery Engineer, DriveSavers and Troy Hegr, Data Recovery Technology Manager, Kroll OnTrack
Chairperson: Krishna Chander, Principal Analyst, Chander Consulting
Paper Presenters:
The Care and Feeding of Your SSD (and What to Do if Data Loss Occurs)
Chris Bross, Senior Enterprise Data Recovery Engineer, DriveSavers
Erasure and Verification of SSDs: What it is and Should You Care?
Robin England, Senior R&D Engineer, Kroll Ontrack
ROI of Drive Recovery: The manufacturer's Viewpoint
Don Verner, Senior Applications Engineer, Intel
SSD Data Recovery: Benefits of Industrial Cooperation
Scott Holowinski, President, GillWare
Smartphone Forensics: Recovery and Imaging of NAND-Based Smart Devices
Ronen Engler, Product Engineer, Cellebrite
Panelist:
Gregory Andrzejewski, Director R&D, Gillware
Troy Hegr, Data Recovery Technology Manager, Kroll Ontrack
Session Description:

SSDs are very reliable data storage devices.  But when something goes amiss, users need to know what considerations should be taken into account to access and protect your organization’s sensitive data? How is inaccessible data recovered from SSDs and smart devices? Are SSDs designed to make finding lost data easier? When should one engage a data recovery specialist? How do you ensure your sensitive data is securely erased and sanitized from an SSD or smart phone at the end of its useful life?

Data recovery experts and SSD manufacturers will discuss the technology and science behind data recovery and data sanitization from flash based storage. If you've ever experienced data loss, want to know how to effectively plan and be prepared in the event of data loss, or you need to know who the experts are and what they do, this is a must-attend session!.

Attendees will gain an in-depth understanding of the effort involved in restoring lost data from an SSD or smart device, and how to ensure sensitive data is protected and erased when an SSD is at the end of its useful life or needs to be repurposed for alternate uses.

About the Organizers:

Chris Bross is Senior Enterprise Data Recovery Engineer at DriveSavers, the worldwide leader in secure data recovery. Since joining DriveSavers in 1995, Bross has engineered his way around physical trauma, mechanical damage and encryption issues to recover data on all types of failed storage devices. Today Bross manages the R&D team for solid state devices developing new tools, technology and techniques to overcome unique challenges and recover critical user data.

Troy Hegr is Technology Manager for Kroll Ontrack’s Data Recovery division. With more than 20 years in the data recovery and computer forensics industry, Mr. Hegr has broad knowledge and expertise in providing clients with technology driven solutions to address critical data loss scenarios. He supports Kroll Ontrack’s Product Management group which adds depth into understanding the business climate when businesses, government entities, and consumers are faced with crucial data loss situations. Throughout his tenure, Mr. Hegr has held positions in data recovery, computer forensics, and clean room engineering, as well as IT management, and currently oversees R&D of new technology for Kroll Ontrack's Data Storage Technologies division.

About the Chairperson:

Krishna Chander is the Principal Analyst at Chander Consulting where he focuses on storage systems marketing and analysis. He was previously a Senior Storage Analyst at iSuppli. He also has extensive experiences at IBM and Hitachi in storage systems analysis, thin film manufacturing, product development, and market positioning. He has an MS in Chemical Engineering from Lehigh University and an MBA from SUNY- Binghamton.

Wed, Aug 6
8:30-9:35am
OPEN Session 201-B: Accelerating Enterprise Applications with Flash Memory (Enterprise Applications Track)
Organizer / Chairperson: Steve Garceau, Technical Marketing Manager, QLogic
Panelists:
Sean Stead, SSD Marketing, Viking Technology
Don Wake, Technical Marketing Manager, QLogic
Rob Larsen, Director Enterprise SSD, Micron Technology
Vaughn Stewart, Chief Evangelist, Pure Storage
Session Description:

If you want to accelerate your prized (and most heavily used) applications, there is a broad spectrum of methods.  Flash memory can assist you at nearly every conceivable stop along the computing and storage trail.  Innovations in server, network, and storage arrays can all increase application performance.  Choosing the proper technology is highly application-dependent and closely related to the unique environment in which your data center operates.  Flash can play a major role in making Oracle, SAP, Hadoop, SQL Server, and many other applications keep up with today’s increasing demands and ever-larger data collections.

Intended Audience:
Data center, network, server and storage engineers and managers; system analysts and engineers; VARs; OEMs and system integrators.
About the Organizer / Chairperson:

Steve Garceau is Technical Marketing Manager at QLogic where he provides insight and analysis on storage networking.  In this role, Steve tracks and  performs strategic analysis of market trends, as well as evaluating current opportunities and issues in networked data storage.  Steve has over 24 years experience in the technology industry in roles such as product management and solutions engineering.  Before joining QLogic, he held management positions with Viking Technology, STEC, Apple, Silicon Image, and MicroNet Technology.  He holds a BS in Marketing from CSU Long Beach

Wed, Aug 6
8:30-9:35am
OPEN Session 201-C: Let's Hear It for the Latest in PCIe SSDs (PCIe Storage Track)
Organizer / Chairperson: Eden Kim, CEO, Calypso Systems
Panelists:
Marty Czekalski, Interface and Emerging Architecture Program Manager, Seagate Technology
Jon Tanguy, Senior System Marketing Engineer, Micron Technology
Jim Pappas, Director Initiative Marketing, Intel
Cameron Brett, Director SSD Product Marketing, Toshiba
Keun Soo Jo, Senior Engineer Memory Product Planning, Samsung Semiconductor, Inc.
Rob Callaghan, Enterprise Product Marketing, SanDisk
Swapna Yasarapu, Director SSD Technical Marketing, HGST
Session Description:

PCIe SSDs keep advancing rapidly as the market for them expands.  New developments include the M.2 form factor, UltraDIMM SSDs, 4 lane PCIe using the SFF8639 connector, and NVM PCIe edge cards.  They offer a wide range of tradeoffs in performance, power, size, space, heat, capacity, cost, and workloads.  Devices are now available for applications ranging from client mobile and embedded solutions to the highest performance data center applications.

Intended Audience:

Hardware design engineers, engineering managers, system engineers and analysts, product engineers and managers, product planners, software engineers, test engineers

About the Organizer / Chairperson:

Eden Kim is CEO of Calypso Systems, a leading SSD test equipment and test services company.  Calypso specializes in SSD performance benchmarking and validation, and is the official SNIA SSSI Performance Test Specification (PTS) test lab and maker of the Reference Test Platform.  Eden has led industry development of standards for NAND flash-based SSD performance testing.  He has been in the forefront of SSD test and measurement since 1999.  He is a graduate of the University of California.

Wed, Aug 6
8:30-9:35am
Tutorial T-1: Measuring Reliability in SSD Storage Systems (Tutorials Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Tadashi Yogi, Data Storage Consultant
Instructor:
Steve Hetzler, Fellow, IBM
Session Description:

SSD reliability is affected by several factors beyond simple device loss. The underlying flash devices may have significantly higher error rates than expected, which can lead to data loss. This tutorial will present metrics and methods for measuring SSD reliability for use in storage systems, including a better approach to lifetime tests that provide a picture of SSD behavior in real world situations. Data will be presented which shows many unanticipated effects discovered during testing. An empirical model for SSD lifetime based on the observed behavior will be presented.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Chairperson:

TBD

About the Instructor:

Steve Hetzler is an IBM Fellow and Manager of Cloud Data Architecture. He has spent over 25 years in data storage research and development. Most recently, he has been developing highly reliable, low cost storage system architectures for cloud-like applications, and novel storage systems for tackling the big data explosion. He developed Chasm Analysis, a methodology for analyzing the market potential for storage technologies using economic data. Previously, he began the work on the iSCSI protocol. Steve has a blog on data storage at http://drhetzler.com/

Wed, Aug 6
8:30-10:50am
Forum D-21: Enterprise Storage Design, Part 2 (Enterprise Storage Track)
Organizer: Adam Zagorski, VP Marketing, Enmotus
Chairperson: Anil Vasudeva, President IMEX Research
Instructors (8:30-9:35am):
More than Flash Array
Xiangfeng Luo, CTO Memblaze
Optimizing Tier-1 Enterprise Storage for Solid State Memory
Ivan Iannaccone, Lead Project Manager, HP
Fusing Flash/HDDs into Virtual Volumes
Adam Zagorski, VP Marketing, Enmotus
Designing Flash-Intelligent Enterprise Applications
Somesh Jain, Principal Software Engineer, Druva Data Solutions
Instructors (9:45-10:50am):
The New Scale-out Flash Storage
John Kim, Director Product Marketing, Mellanox Technologies and Zia Rehman, Director Business Development, HGST
SAN-Based Cache with Zero Deployment Downtime
Wayne Lam, CEO, Cirrus Data
Next-Generation Deduplication for Flash Memory
Louis Imershein, Senior Director Product Strategy, Permabit
Session Description:

Enterprise storage today must change to meet new requirements in the data center. Cloud computing and big data are among the latest drivers, but existing issues such as virtualization, data tiering, architecture and data policy still exist and must be addressed. Meanwhile, the numbers of applications and users continues to expand, as do the needs for rapid, on-line access. Solid state storage is an important tool in satisfying increased demand and providing faster access at reasonable cost. However, managers must understand what flash technology can provide and how to make cost/performance tradeoffs. Flash-centric issues such as write amplification, wear, and endurance must also be handled.

Intended Audience:

Network and Data Center Directors; Managers and Engineer; Enterprise Storage System Designers; Software Designers, Enterprise Flash and SSD Product Managers & Marketing Engineers; Large-Scale Systems Designers; Investors & Analysts.

About the Organizer:

Adam Zagorski is VP Marketing at Enmotus, a developer of affordable tiered storage.  He focuses on strategic planning, product management, and campaign management.  He was previously VP/Senior Analyst at IT Brand Pulse, VP Marketing at iStor Networks, and Director of Marketing at Aristos Logic.  He also has experience with JNI, Adaptec, and Western Digital.  He holds an MBA from UC Irvine.

About the Chairperson:

Anil Vasudeva is President of IMEX Research, a technology research and consulting company with focus on Big Data, Cloud Computing and NextGen Data Center Infrastructures markets and technologies. Focus areas include industry dynamics and market drivers, product requirements by market/technology segmentation, market forecast and shares, competitive positioning using metrics analysis, and providing recommendations in business and technology strategies. Clients include top IT companies and startups. Mr. Vasudeva has held senior executive and operational management positions, and has led business unit teams at Fujitsu, Amdahl, Memorex/Unisys, and multiple startups. He has an MSEE (Univ. of Arizona), 3 years Ph.D.studies (UCLA) and an MBA (Santa Clara Univ.).

Wed, Aug 6
8:30-9:35am
OPEN Session 201-D: UFS:  A Better Approach to Mobile Storate (Standards Track)
Organizers: Paul Wassenberg, Director Product Marketing, Marvell Semiconductor and John Geldman, Director Industry Standards, Micron Semiconductor
Chairperson: Jim Handy, Director / Chief Analyst, Objective Analysis
Paper Presenters:
Introduction to UFS and the Moile Market
Kathy Choe Thomas, Senior Manager NAND Product Marketing, Samsung Semiconductor, Inc.
Why Mobile Applications Need UFS
Mike Chen, Senior Manager - SSD and Strategic Marketing, Marvell Semiconductor
UFS Nuts and Bolts
John Geldman, Director Industry Standards, Micron
Why UFS: A Host's Perspective
Hung Vuong, Director Architecture - Standards Lead, Qualcomm
How to Develop UFS-Compliant Products
Perry Keller, Program Manager - Standards and Applications, Keysight Technologies
Why UFS is Right for Developers
Zachi Friedman, Director Product Marketing, Arasan Technologies
Wed, Aug 6
9:45-10:50am
OPEN Session 202-E: New Approaches to Flash Control (Controllers Track)
Organizer / Chairperson: Director Business Development, Tinh Ngo, Viking Technology
Paper Presenters:
Extending Logical Flash Storage Capacity
Ajay Bhatia, Diector Marketing, LSI
In-Situ Processing to Bring Intelligence to Storage
Vladimir Alves, Co-Founder, NxGn Data
Multiscale Heterogeneous Cloud Computing with Flash
Kenvin Gomez, System Architect, Seagate Technology
Session Description:

This forum focuses on controller methods well-suited to cloud implementations.  They include data reduction methods and ways to combine processor elements with SSDs/Storage. The latter approach essentially provides an intelligent drive which can assume many of the data movement and analysis tasks usually handled by the CPU, ultimately bringing compute to storage.  Intelligent drives can reduce latency, increase throughput, lower the burden on the CPU, and increase overall application workload efficiency.

Intended Audience:

Hardware Design Engineers and Controller Specialists, Software Design Engineers, Cloud Software Application Engineers, Engineering Managers and Directors, Hardware and Firmware Architects, Field Application Engineers, Test and Failure Analysis Engineers, System Designers and Analysts.               

About the Organizer / Chairperson:

Tinh Ngo manages sales and business development for the network infrastructure marketplace at Viking Technology. He specifically oversees major OEM accounts, including Cisco, Juniper, Brocade, and Alcatel-Lucent. He previously held strategic marketing, corporate and marketing communications, and business advisory positions. He has over 10 years experience in the flash storage business starting at STEC.   He holds a BA from Cal Poly Pomona. 

Wed, Aug 6
9:45-10:50am
OPEN Session 202-A: Flash on the Memory Bus (New Technologies Track)
Organizer / Chairperson: Dave Eggleston, Principal, Intuitive Cognition Consulting
Panelists:
Sean Stead, product Marketing, Viking Technology
The Next Generation of Memory Channel Storage
Michael Takefman, Chief Architect, Diablo Technologies
The Case for Composite Memory DIMMS
Frank Ross, Program Manager, Micron
Fine-Tuning the Flash Engine
Rakesh Cheeria, Senior Director, Smart Modular
Jeff Chang, VP, AgigAtech
Adam Roberts, Chief Solutions Architect, SanDisk
Session Description:

Flash on the memory bus is one of the hottest subsystem solutions to emerge recently. The approach of offering non-volatile memory with high speed and low latency, coupled with the familiar DIMM form factor, has opened up a wide range of new markets for flash. This panel will debate the merits of NVDIMMs, ULTRADIMMs, MCS, and HDIMMs and discuss which solution will best meet the target market requirements.

About the Organizer / Chairperson:

Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus.  He has held technical executive management roles at Rambus, Micron (where he built and spearheaded the NAND systems engineering organization for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing.  He has also been a Vice-President of JEDEC.  He received his MSEE from Santa Clara University and his BSEE from Duke University.

Wed, Aug 6
9:45-10:50am
Session 202-B: Scale-Out Storage Solutions for Today and Tomorrow (sponsored by the SCSI Trade Assn - STA) (Standards Track)
Organizer: David Allen, Director Storage Business Development, PMC
Chairperson: Jeff Janukowicz, Research Manager SSDs, IDC
Panelists:
Marty Czelalski, Interface and Emerging Architecture Program Manager, STA/Seagate
David Allen, Director Storage Business Development, PMC
Cameron Brett, Director SSD Product Marketing, Toshiba
Mike James, Director Engineering, SanDisk
Wed, Aug 6
9:45-10:50am
Session 202-C: High-Performance Flash Systems (Enterprise Storage Track)
Organizer / Chairperson: David McIntyre, Manager Computer / Storage Business Unit, Altera
Paper Presenters:
Oracle SuperCluster Flash Architecture and Performance
Benoit Chaffanjon, Director Enterprise Solutions, Oracle
Building a HIgh IOPS Flash Array: Challenges and Our Solution
Charles Tsai, Senior Director, Innodisk
100Gb Networking For Next Generation Flash
Michael Kagan, CTO, Mellanox Technologies
In-Situ Processing to Bring Intelligence to Storage
Vladimir Alves, Co-founder, NxGn Data
Session Description:

Flash memory can play a major role in today’s high-performance systems.  Without it, slow storage technology may cause long delays even in systems that have high-performance processors, memory, and networking.  High IOPS arrays require designers to choose the right flash, a high-throughput interface, and a performance-oriented architecture.  Clustering, local intelligence, and the latest high-speed fabrics can also contribute.  Flash memory can also provide side benefits in terms of power consumption, reliability, and space required. 

Intended Audience:

System analysts, engineers, and designers; product planners and designers; storage engineers and managers, data center engineers, system architecture specialists, hardware design engineers, engineering managers, performance analysts, product and technology planners, CTOs, consultants, and interface specialists.

About the Organizer / Chairperson:

David McIntyre has been supporting the Computer and Storage industry for two decades in marketing and engineering management roles at Altera, Fairchild, Transmeta, and IBM. David has led the development of comprehensive product portfolios for high performance computing, enterprise networking, and storage applications. He now leads the Test and Measurement business group for Altera, developing FPGA solutions to support the latest high speed protocols and memories for data centers and communications networks.  David holds BSEE, MSEE, and MBA degrees.  He is a frequent participant at major computer and storage conferences.

Wed, Aug 6
9:45-10:50am
Tutorial T-2: Enabling Big Data Applications with Flash Memory (Tutorial Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Nathan Brockwood, Research Fellow, Insight64
Instructor:
Andy Walls, Distinguished Engineer, IBM
Session Description:

The amount of data is increasing rapidly, and budgetary and competitive pressures are forcing organizations to get the most out of it. It is becoming an invaluable asset as they strive to keep up with rapid change and worldwide competition by analyzing and mining their data. Obviously, both storing huge amounts of data and processing it is inherently complicated and expensive. Flash memory, when used with an infrastructure designed to exploit it, can facilitate such analysis. It can be used in a variety of topologies, including hyperconverged, hyperscaling, SAN, and hybrid, to improve storage access times. It can also be used to accelerate applications, including databases, Hadoop, MSP, and data warehousing. In-memory databases, persistent memory, and storage class memory are among the approaches under consideration to achieve the best balance among performance, cost, lifetime, power consumption, and other factors.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Chairperson:

Nathan Brookwood is Research Fellow at Insight 64, a semiconductor consulting firm. He has focused recently on microprocessors used in computational applications. His views on the microprocessor market often find their way into articles in mainstream media, business media, and the trade press. He has worked for and with suppliers of mainframes, minicomputers, personal computers, and semiconductors, and he has analyzed and commented on the industry for D.H. Brown Associates and Dataquest. During his 40 year career in the industry, Mr. Brookwood has experience with Micronics Computers, Intergraph, Convergent Technologies, Prime Computer, and Digital Equipment. He is a graduate of MIT and has taken classes at Harvard Business School.

About the Instructor

Andy Walls is Chief Architect and CTO for IBM’s Flash Systems Division. He is also an IBM Fellow, IBM’s most prestigious honor. Andy is a pioneer in enabling MLC flash in the enterprise. He has developed an infrastructure for servers and storage which achieves the highest performance in the industry while still providing the endurance and availability required by enterprises and data centers. He designed and architected the hardware architecture for the DS8K storage systems and developed the flash optimized RAID controllers used throughout IBM’s system platforms. He was responsible for the Texas Memory acquisition and defined the architecture for the popular Flash System 840, which is now shipping. He is currently defining next generation products for both traditional SAN environments and the cloud, and for emerging workloads. He is widely recognized as an expert in storage and flash memory, and has designed ASICs, PCBs, firmware stacks, and systems. Known as an innovator, he has applied for or filed over 70 patents, many of which extend the life of NAND flash in the enterprise and increase the performance of RAID and other infrastructure for NAND flash based systems. With IBM for his entire 32-year career, Andy holds a BSEE from UC Santa Barbara.

Wed, Aug 6
9:45-10:50am
OPEN Session 202-D: VC Forum (Marketing Track)
Organizer / Chairperson: Kiran Gunnam, Director Engineering, Violin Memory
Panelists:
Chris Rust, Early Stage Venture Investor
Gaurav Tewari, Director, SAP Ventures
Tim Wilson, Managing Director, Artiman Ventures
Wen Hsieh, Partner, KPCB
Charles Curran, Founder, Qualcomm Ventures
Session Description:

The flash memory area is bursting out all over with many startups and high-priced acquisitions. What are the short-term and long-term investment prospects? What are VCs looking for in funding flash storage companies and what do they think will be the key factors in achieving success? Is there enough room for all the current flash storage companies? Do the current and projected revenues justify the valuations? Which companies are most likely to succeed? When (if ever) will MRAM and other alternative NVM technologies be ready for prime time? What effect will hard disk prices and developments have? 

Intended Audience:

Flash Memory Device and System Engineers; Memory Architects, Hardware and software design engineers; engineering managers; data specialists; database administrators; IT managers and architects; data center and network engineers and managers

About the Organizer / Chairperson:

Kiran Gunnam is Director of Engineering at Violin Memory where he works on signal processing and advanced error correction coding systems, data processing algorithms, queuing systems, and system hardware architecture and implementation.  He previously held research and development positions at NVIDIA, LSI, Marvell Semiconductor, and Intel. He received an MSEE and PhD in Computer Engineering from Texas A&M University. His PhD research contributed several key innovations in advanced error correction systems based on low-density parity-check codes (LDPC) and led to several industry designs. He has 51 issued US patents and several pending applications and invention disclosures. He is also an IEEE Distinguished Speaker and Plenary Speaker for more than 14 events and international conferences.

Wed, Aug 6
11:00-11:30am
Jamie Thomas photo Michael Kuhn photo
OPEN - Keynote 6: Flash Memory Can Harness the Power of Data
Speaker: Jamie Thomas, General Manager - Storage and Software Defined Systems, IBM and Michael Kuhn, Vice-President and Business Line Executive - IBM Flash Systems, IBM
Introducer: Tom Burniece, President, Burniece Consulting Services
Abstract:

Analyzing big data in real-time is a major requirement for organizations today, since it is the key to both profitability and growth. Furthermore, they can gain a competitive advantage by using the results to serve their customers better. A balanced data-centric design is essential to creating an infrastructure that delivers real-time results where and when they are needed. To meet this challenge, enterprise clients need strategic partners who offer a comprehensive set of IT infrastructure solutions. The solutions must be flash optimized, software defined, and data virtualized. With a billion dollar investment in such solutions, IBM is driving the adoption of flash memory in the data center, allowing enterprises to harness the potential of big data - the world's new natural resource.

About the Speakers:

Jamie Thomas is the General Manager for Storage and Software Defined Systems in the IBM Systems and Technology Group. Her focus is on developing solutions that meet clients’ needs better and are more in tune with the current emphasis on big data, analytics, and cloud. Jamie plays a central role in IBM’s transformation strategy which offers solutions that can handle big data, are cloud-ready, and are open and collaborative. During her 25 years at IBM, Jamie has held leadership roles in IBM Software. She was most recently Vice President of IBM Tivoli Strategy and Development, focusing on strategic solutions in support of smarter physical infrastructure and cloud. She was also the Vice President of Rational Development and Client Support, and Vice President of WebSphere Server Development.

Michael Kuhn is responsible for the business strategy and worldwide execution of flash optimized solutions, one of IBM’s fastest growing technologies. He leads a new business unit created through development and strategic acquisitions (including that of solid state memory pioneer Texas Memory Systems in 2012). His unit launched the product line recently named worldwide market leader in flash storage solid-state arrays (Gartner, 2013 report). He is focused on developing products to meet emerging enterprise requirements for big data, real-time analytics, cloud computing, mobile access everywhere, and high levels of security and availability. Michael has over 25 years of experience with IBM delivering data center solutions, including being Vice-President of Lab Services and Training for all IBM Systems. He holds a BS degree from Penn State University and an MBA from the University of Scranton. He also attended the Executive Development Program at the Wharton School of the University of Pennsylvania.

About IBM:

IBM (NYSE: IBM) creates business value for clients and solves business problems through integrated solutions that leverage information technology and deep knowledge of business processes. IBM solutions typically create value by reducing a client’s operational costs or by enabling new capabilities that generate revenue. These solutions draw from an industry leading portfolio of consulting, delivery, and implementation services, enterprise software, systems, and financing. IBM serves clients in more than 170 countries around the world. More information is available at IBM.

Wed, Aug 6
11:40am - 12:10pm
Steve Wozniak photo
OPEN - Keynote 7: Fireside Chat with Steve Wozniak
Speaker: Steve Wozniak, Chief Scientist, Fusion-io
Introducer: TBD
Abstract:
Coming soon.
About the Speaker:

Steve Wozniak, world-renowned as the co-founder of Apple, was the engineering force behind the launch of the home computer revolution. In 1976, he and Steve Jobs founded the company based on the Apple I personal computer (PC). In 1977, he introduced the Apple II PC, featuring a central processing unit, a keyboard, color graphics, and a floppy disk drive. It was a key element in making PCs usable, relevant, affordable, and enjoyable. As Fusion-io's chief scientist, Mr. Wozniak acts as a key technical advisor to the company’s R&D group. He also works closely with the executive team in expanding major global accounts. Since leaving Apple in 1985, Mr. Wozniak has been involved in many business and philanthropic ventures, focusing primarily on computer capabilities in schools, stressing hands-on learning and encouraging creativity for students. He also founded the Electronic Frontier Foundation, and was the founding sponsor of the Tech Museum, Silicon Valley Ballet, and Children's Discovery Museum of San Jose. In 2000, he was inducted into the Inventors Hall of Fame and was awarded the prestigious Heinz Award for Technology, The Economy, and Employment for "single-handedly designing the first personal computer and for then redirecting his lifelong passion for mathematics and electronics toward lighting the fires of excitement for education in grade school students and their teachers." Mr. Wozniak is also a published author with the release of his New York Times Best Selling autobiography, iWoz: From Computer Geek to Cult Icon, in September 2006 from Norton Publishing.

About Fusion-io:

Fusion-io delivers the world’s data faster. Our Fusion ioMemory platform accelerates databases, virtualization, cloud computing, big data, and the applications that drive our economy and our daily lives. Integrating hardware and software to overcome the limitations of legacy architectures and specialized hardware, Fusion ioMemory accelerates businesses from the smallest e-tailers to the world’s largest data centers, social media leaders, and Fortune Global 500 businesses. Our persistent, high capacity ioMemory platform leverages flash memory to significantly increase datacenter efficiency, with enterprise grade performance, reliability, availability, and manageability. More information is available at Fusion-io.

Wed, Aug 6
2:00-2:30pm
Iri Trashanski photo
OPEN - Keynote 8: The Next Wave of Flash Storage in the Data Center - Can It Be Client?
Speaker: Iri Trashanski, VP SSD Business, Marvell Semiconductor
Introducer: Chris Preimesberger,  Editor Features and Analysis, eWeek
Abstract:

Coming soon.

About the Speaker:

Iri Trashanski is Vice President of SSD Business at Marvell Semiconductor, where he is responsible for marketing, product management, business development, and strategic planning across the SSD product line and market segments. He previously managed Marvell Corporate Development activities, including M&A, investments, and strategic licensing. Before joining Marvell, hewas Director of Strategic Business Development for SanDisk’s SSD product line where he was responsible for setting the product vision and direction and building strategic alliances with leading players in the PC and mobile computing markets. He has also held business development, sales, and marketing positions at M-Systems and Netezza. Iri holds an MBA (magna cum laude) from Babson College in Boston, and an MA and BA in business administration and IT from the Interdisciplinary Center in Israel.

About Marvell:

Marvell (NASDAQ: MRVL) is a global leader in providing complete silicon solutions and Kinoma® software enabling the “Smart Life and Smart Lifestyle.” From mobile communications to storage, Internet of Things (IoT), cloud infrastructure, digital entertainment and in-home content delivery, Marvell’s diverse product portfolio aligns complete platform designs with industry-leading performance, security, reliability and efficiency. At the core of the world’s most powerful consumer, network and enterprise systems, Marvell empowers partners and their customers to always stand at the forefront of innovation, performance and mass appeal. By providing people around the world with mobility and ease of access to services adding value to their social, private and work lives, Marvell is committed to enhancing the human experience. More information is available at Marvell.

Wed, Aug 6
2:30-3:00pm
Introducer: Jim Harrison, West Coast Editor, Electronic Products Magazine
Wed, Aug 6
3:10-5:45pm
Forum: Forum E-22 Controllers and Flash Technology, Part 2: Decoding the Future (Hardware Track)
Organizer / Chairperson: Chuck Sobey, Chief Scientist, ChannelScience
Instructors (3:20-4:25):
LDPC Code Concepts and Performance on High-Density Flash Memory
Erich Haratsch, Director Engineering Flash Channel Architecture, LSI
Iterative, Layered, and Latticed ECC
Oliver Hambrey, Research Engineer, SigLead
Low-Power Error Correction for Mobile Storage
Jeff Yang, Principal Engineer, Silicon Motion
Instructors (4:40-5:45pm)
Next Generation ECC Schemes for High-Endurance SSDs
Ravi Motwani, Principal Engineer - ECC Team Lead, Intel
Hardware/Software Co-Simulation for Error-Floor Detection in LDPC
Rino Micheloni, Senior Principal Engineer, PMC
LDPC Codes with Low Error Floor
Shu Lin, Professor Electrical and Computer Engineering, UC Davis
Session Description:

This forum describes recent developments in the implementation of LDPC (low density parity check) codes as applied to NAND flash for error correction. You will see real data on LDPC performance and learn about efficient alternatives to LDPC. Plus you will hear from the author who literally wrote the standard college textbook on ECC!

Intended Audience:

ECC Engineers and Specialists, Design Engineers, Engineering Managers and Directors, Hardware and Firmware Architects, Field Application Engineers, Test and Failure Analysis Engineers, System Designers and Analysts.

About the Organizer / Chairperson:

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop new capabilities in data storage. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing data forensics. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

Wed, Aug 6
3:10-5:45pm
OPEN Forum G-22: Flash and Application Performance (Enterprise Applications Track)
Organizer / Chairperson: VP / Senior Fellow, John Busch, SanDisk
Instructors (3:10-4:25):
Massive Application Storage Capacity for Real-Time Applications
Shay Hassidim, Deputy CTO, Gigaspaces
Maximizing Database Performance with Flash
Mughees Minhas, VP Product Management, Oracle
Storage Stacks and Flash: Reinventing the Storage (Again)
Allon Cohen, VP Products / Business Development, Elastifile
Instructors (4:40-5:45pm)
Near-DRAM Aplplication Performance at the Cost of Flash
Saeed Raja, Director Product Management, SanDisk
Wed, Aug 6
3:10-5:45pm
Forum H-22: Flash and Cloud Computing (Cloud Computing Track)
Organizer / Chairperson: David Floyer, CTO / Co-Founder, Wikibon
Instructors (3:20-4:25):
Connecting Flash in Cloud Storage
Kevin Deierling, VP Marketing, Mellanox Technologies
Powering Lightning-Fast Cloud Applications with Flash Memory
Kevin Powell, Flash Systems Program Director, IBM
Is the World Ready for Exascale Data?
Gary Lyng, Director Product Management / Marketing, SanDisk
Instructors (4:40-5:45pm)
Flash Storage and 40GbE for OpenStack
Eli Karpilovski, Senior Manager Cloud Market Development, Mellanox Technologies
Simplifying Desktop Virtualization with Flash
Todd Walls, Client Technical Specialist, IBM
Session Description:

Storage is a crucial part of any cloud, regardless of its type or ownership. Cloud service providers have become major players in buying flash storage technology, looking for more IOPS even at higher cost to provide better performance. Providers also advertise SSDs as being available to users at extra cost. Cloud providers also like the higher reliability of flash memory and its operating efficiency (space, power, and cooling requirements). However, the extra cost remains an issue, particularly in the amounts needed in cloud environments, as do the issues of wear and endurance.

Intended Audience:

Cloud developers and managers; data center managers and engineers; hardware and software designers; network engineers and managers; communications and networking specialists; system architects and engineers

About the Organizer / Chairperson:

David Floyer is CTO and co-founder at Wikibon, the world’s leading open source IT research community focused on infrastructure, big data, cloud, and software-led innovations. Floyer previously spent more than twenty years at IBM holding positions in research, sales, marketing, and systems analysis, as well as running IT operations for IBM France. He worked directly with IBM’s largest European customers including BMW, Credit Suisse, Deutsche Bank, and Lloyd’s Bank. Floyer has also been a Research Vice President at International Data Corporation (IDC). He is a recognized expert in IT strategy, economic value justification, systems architecture, performance, clustering, and systems software.

Wed, Aug 6
3:10-4:25pm
OPEN Session 203-A: MRAM (New Technologies Track)
Organizer / Chairperson: Dave Eggleston, Principal, Intuitive Cognition Consulting Group
Panelists:
Suock Chung, SK Hynix
There is no Alternative
Kelichi Tsutsui, Senior Manager Advanced Memory Systems, Sony
Zhiqiang Wei, Researcher, Panasonic
How RRAM is Changing the Landscape of Wearable and loT Applications
Ishai Naveh, VP Marketing / Business Development, Adesto Technologies
Breakthrough 3D RRAM Technology
Hagop Nazarian, VP Engineering, Crossbar
Session Description:

RRAM (resistive RAM) development keeps progressing, with companies using a variety of approaches to pursue potential applications in high capacity storage, mid-range nonvolatile caches, and low cost embedded solutions. Come hear industry leaders offer views on the current state of RRAM technology, the target applications, and the road to commercialization.

Intended Audience:
Hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and memory specialists.
About the Organizer / Chairperson:

Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built and spearheaded the NAND systems engineering organization for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He received his MSEE from Santa Clara University and his BSEE from Duke University.

Wed, Aug 6
3:10-4:15pm
OPEN Session 203-B: Embedded SSD Applications (Embedded Systems Track)
Organizer: Tom McCormick, Chief Engineer / Technologist, Swissbit
Chairperson: Jim Harrison, West Coast Editor, Electronic Products Magazine
Paper Presenters:
Key Requirements for Embedded SSDs
Michael Wu, GM American Business Division, Phison Electronics
Secure Erase for Embedded SSDs
Jack Winters, CTO, Foremay
Tailor-Made SSDs Solve EMbedded Storage Challenges
Jason Chien, Product Marketing Manger, Silicon Motion
PCIe SSDs for the Industrial Market
C.C. Wu, VP Embedded Flash, Innodisk
Customization: Key to Embedded Storage Applications
Victor Tsai, Director IMS Product Marketing, SMART Modular Technologies
Session Description:

Embedded systems have used flash memory for decades to support a highly diverse array of system features and functionality under a very wide range of operating conditions. In recent years, cost pressures from consumer applications have reduced the performance characteristics of the most widely available flash memory devices and have strained their ability to meet the more stringent reliability requirements of embedded applications. Embedded SSDs must have special characteristics to meet industrial, mil/aero, and other applications’ needs in areas such as temperature, pressure, operating lifetime, shock, vibration, EMI, RFI, and radiation exposure.

Intended Audience:
Embedded systems designers including hardware and software designers, engineering managers, system analysts, product designers, product engineers, and marketing managers.
About the Organizer:

Thomas McCormick has twenty years experience designing PC and embedded computer systems. He has spent the last 14 years focused on flash memory product research and development at SMART Modular Technologies. He is also currently pursuing his PhD in Computer Engineering at Northeastern University. His research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications.

Wed, Aug 6
3:10-4:15pm
Session 203-C: SSD Testing Challenges, Part 2 (Testing Track)
Organizer / Chairperson: Easen Ho, Independent Consultant
Paper Presenters:
Impact of Threshold Voltage on MLC Flash Memory
Wei Wang, Grad Student, San Diego State University
Thermal Consistency Challenges in Testing HIgh Wattage Enterprise SSDs
Scott West, Product Marketing Manager, Advantest
Measuring SSD Performance by Storage Class
Eden Kim, CEO, Calypso Testers
The Next Generation SSD Validation in a Landscape of Exploding Challenges
Ross Stenfort, Director Systems and Solutions Architecture, Avago Technologies
Dedupe, Compression, and Pattern-Based Testing for Flash Storage
Peter Murray, Senior Product Specialist, LoadDynamix
Session Description:

Testing is an essential part of SSD development and system evaluation. Conformance to standards, behavior under environmental stress, and the effects of varying system conditions must all be checked thoroughly. Performance analysis is also a key to determining how devices will behave in operation and in comparing devices during evaluation. One problem that is of special concern to many organizations is wear, since flash devices are known to fail after a certain number of write operations have been performed. Evaluations must be done with workloads that reflect actual client experience to ensure validity.

Intended Audience:

est engineers, hardware design engineers, engineering managers, system engineers and analysts, product engineers and managers, product planners.

About the Organizer / Chairperson:

Easen Ho is an independent consultant specializing in testing of SSDs. He was formerly CTO of Calypso Systems, a leading SST test equipment and test services company. Easen has been active in test standards development, and has given many talks at events such as Flash Memory Summit. He is a principal architect of the recently released SNIA Solid State Storage Performance Test Specification. Dr. Ho received his Ph.D. from MIT, and a Master of Science from Tokyo Institute of Technology. He has been involved in many storage ventures over the last 15 years, including being Founder and President of Digital Papyrus.

Wed, Aug 5
3:10-4:15pm
Tutorial T-3: Software Defined Storage: Driven by Flash Technology (Tutorial Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Anil Vasudeva, President, IMEX Research
Instructor:
Brian Cox, Senior Director of Marketing, SanDisk Enterprise Storage Solutions
Session Description:

Software-Defined Storage (SDS) resource management tools can help managers develop large-scale, self-managing data center operations. Using flash storage with SDS can get the most out of existing storage architectures, and SDS can also lead to more efficient allocation of flash storage, which can in turn reduce latency and increase application performance. While flash can add value to all types of storage systems, its impact will be particularly significant in enabling the widespread adoption of SDS to solve common storage performance problems. The automated movement of the right data to the right class of storage can accelerate applications without requiring either capital investment or operator intervention, thus helping IT facilities meet end users’ ever-increasing performance demands.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Chairperson:

Anil Vasudeva is President of IMEX Research, a technology research and consulting company with focus on Big Data, Cloud Computing and NextGen Data Center Infrastructures markets and technologies. Focus areas include industry dynamics and market drivers, product requirements by market/technology segmentation, market forecast and shares, competitive positioning using metrics analysis, and providing recommendations in business and technology strategies. Clients include top IT companies and startups. Mr. Vasudeva has held senior executive and operational management positions, and has led business unit teams at Fujitsu, Amdahl, Memorex/Unisys, and multiple startups. He has an MSEE (Univ. of Arizona), 3 years Ph.D.studies (UCLA) and an MBA (Santa Clara Univ.).

About the Instructor:

Brian Cox is Senior Director Marketing for SanDisk’s Enterprise Storage Solutions division. He has previously held executive positions with EMC, NetApp, and HP in product management and marketing. He has also worked on the customer side at Lockheed Martin and ADP.

Brian has worked with flash technology, network attached storage, blade servers, and Windows and Linux servers. His products have earned many awards from such widely recognized media and analyst groups as InfoWorld, IT Brand Pulse, Network World, IT Week, Byte, and Windows NT Magazine. He holds BS and MBA degrees from Santa Clara University.

Wed, Aug 5
3:10-5:45pm
OPEN Forum K-22: Software (Software Track)
Organizers: Doug Voigt, Distinguished Technologist, HP and Jim Ryan, Manager, Intel
Chairperson: Jim Ryan, Manager, Intel
Instructors (3:10-4:25pm):
SNIA's New NVM programming Model
Doug Voight, Distinguished Technologist, HP
It's All About the Application - Leveraging Flash to Maximize Application I/O Performance
Murali Nagaraj, VP Engineering, CacheBox
Integrating Flash Memory into Popular Applications
Earl Philhower, Senior Manager - Solutions and Benchmarking, HGST
Instructors (4:40-5:45pm):
A Business Overview of Software Defined Flash
Kevin Powell, Flash Systems program Director, IBM
Enabling a Faster Road to the All-Flash Datacenter
Carlos Carreras, VP Alliances and Business Development, DataCore Software
Flash Data Reduction Techniques and Expectations
Doug Dumitru, CTO, EasoCo
Session Description:

Software plays a key role in the flash ecosystem. Obviously, both drivers and a flash translation layer are essential to allow applications to use SSDs at all. And more software is needed to use such alternatives as PCIe SSDs and non-volatile DIMMs. Furthermore, software is also necessary to manage flash and to implement caching and methods that put more important data in flash and less used data on hard drives. Programmers must also be able to modify software to take full advantage of non-volatile memory. Flash memory thus adds new complexity at all levels of the data center and offers new opportunities for systems software developers.

Intended Audience:
Software and hardware engineers and engineering managers; software specialists; systems analysts and engineers; product planners and managers; software managers.
About the Organizers / Chairperson:

Doug Voigt is a Distinguished Technologist in the Chief Technologist’s office of HP’s Storage Division. He has 35 years experience in disk drives, disk arrays, storage management, and non-volatile memory. He has led HP Storage virtual array advanced development projects and strategy since 1990. His current focus is on non-volatile memory systems. He is co-chair of the SNIA NVM Programming Model Technical Working Group and a member of the SNIA Technical Council. Doug holds CS and EE degrees from Cornell University. He has 31 US patents, primarily in virtual arrays, with 16 more pending.

Jim Ryan is a manager in Intel’s Datacenter and Connected Systems Group, where he specializes in managing “Special Interest Groups”. Jim won the “Intel Achievement Award”, the highest level of recognition given to an employee. A founder of the industry leading OpenFabrics Alliance (OFA) , he has been its chair for over 10 years. The OFA, a well-recognized source of software stacks for Linux and Windows for InfiniBand, iWARP and RoCE. Is initiating work on developing the relationship between high-performance data center networks and nonvolatile memory (NVM).

Jim is also the Marketing Chair for SNIA’s Solid State Storage Initiative (SSSI), where he led the promotion of the NVM Programming Model and co-founded the NVDIMM SIG.

With Intel for 14 years, Jim has 40 years of experience in the finance and high-technology industries. He holds an MBA with distinction from UC Berkeley.

Wed, Aug 5
3:10-4:15pm
OPEN Session 203-D: Executive View of Flash in the Enterprise (Enterprise Storage Track)
Organizer / Chairperson: Michael Kanellos, VP, Eastwick Communications
Chairperson: TBD
Paper Presenters:
The Era of the Flash-Accelerated Workforce
Kevin Conley, Senior VP / GM Client Storage Solutions, SanDisk
Don't Fight Tomorrow's War with Yesterday's Technology
Tarun Loomba, VP Client Storage Marketing, SanDisk
Wed, Aug 5
4:30-5:45pm
OPEN Session 204-A: MRAM (New Technologies Track)
Organizer: David Eggelston, Principal, Intuitive Cognition Consulting Group
Chairperson: Deepankar Das, Head Software Engineering, Avalanche Technology
Panelists:
MRAM in Mainstream
Phill LoPresti, CEO, Everspin Technologies
Zack Deiri, VP Memory Bus Unit, Crocus Technology
Orthogonal Spin Transfer (OST): A Better Approach
Harry Hoberman, CEO, Spin Transfer Technologies
Start 'Spinning' with STT-MRAM
Hamid Haidari, Senior Director WW Sales, Avalanche Technology
Session Description:

MRAM is rapidly entering the marketplace with the sampling of STT-MRAM, and production of the Magnetic Logic Unit (MLU) for secure, non-volatile embedded logic. The distinguished panelists will discuss the enormous range of MRAM applications, the current state of MRAM development and commercialization, and the disruption and opportunities that MRAM creates.

Intended Audience:

Hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and memory specialists

About the Organizer:

Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides strategy consulting services to a broad spectrum of memory and storage companies. Dave is the former CEO and President of Unity Semiconductor (a RRAM industry pioneer, acquired by Rambus), and has served in technical executive management roles at Rambus, Micron, Sandisk, and AMD. He received his MSEE from Santa Clara University, and his BSEE from Duke University. For consulting inquiries, contact Dave at: www.intuitivecognition.com, or dave@in-cog.com

Wed, Aug 5
4:30-5:45pm
OPEN Session 204-B: Embedded Flash Applications (Embedded Systems Track)
Organizer: Tom McCormick, Chief Engineer / Technologist, SMART Modular
Chairperson: Jim Harrison, West Coast Editor, Electronic Products Magazine
Paper Presenters:
Build vs. Buy for Embedded Flash Controllers
Chris Budd, Director Engineering, SMART High-Reliability Solutions
Key Factors for Industrial Flash Storage
Chanson Lin, President, EmBestor
Low-Latency Solutions for Storage-Hungry Embedded Applications
Endric Schubert, CTO, Missing Link Electronics
Memory Intensive Architectures
Shahar Kvatinsky, Grad Student, Technion
Solid State Solutions for loT Applications
Scott Phillips, Director Marketing, Virtium Technology
Session Description:

Embedded systems have used flash memory for decades to support a highly diverse array of system features and functionality under a very wide range of operating conditions. In recent years, cost pressures from consumer applications have reduced the performance characteristics of the most widely available flash memory devices and have strained their ability to meet the more stringent reliability requirements of embedded applications. Embedded flash must have special characteristics to meet industrial, mil/aero, and other applications’ needs in areas such as temperature, pressure, operating lifetime, shock, vibration, EMI, RFI, and radiation exposure.

Intended Audience:

Embedded systems designers including hardware and software designers, engineering managers, system analysts, product designers, product engineers, and marketing managers.

About the Organizer:

Thomas McCormick has twenty years experience designing PC and embedded computer systems. He has spent the last 14 years focused on flash memory product research and development at SMART Modular Technologies. He is also currently pursuing his PhD in Computer Engineering at Northeastern University. His research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications.

Wed, Aug 5
4:30-5:45pm
Session 204-C: Flash and Big Data (Data Management Track)
Organizer / Chairperson: KRS Murthy, CEO, i3 World
Paper Presenters:
Big Flash for Big Data
Eyal Gutkind, Senior Manager Big Data Solutions, Mellanox Technologies
Flash Memory System Redesigned for Big Data
Axel Kloth, CEO, SSRLabs
Flash Supercharges Analytics Performance
Erik Eyberg, WW Flash Strategy, IBM
Transforming Data Economics with Flash and Data Virtualization
Norman Levin, WW Flash Senior Marketing Manager, IBM
Session Description:

Big data is everywhere today. Organizations are accumulating data at an incredible rate and want to get the most possible information out of it, hence the need to process and analyze more data than ever before. Flash memory can help provide the throughput needed to handle multiple petabytes of data and amounts even beyond that. It can eliminate the storage bottleneck that has occurred as a result of faster processors with multiple cores, higher-speed memories, faster buses, and hardware add-ons specifically aimed at off-loading big data applications. Meanwhile, flash memory prices are decreasing, thus allowing wider use of the technology in storage systems.

Intended Audience:

Flash Memory Device and System Engineers; Memory Architects, Hardware and software design engineers; engineering managers; data specialists; database administrators; IT managers and architects; data center and network engineers and managers

About the Organizer / Chairperson:

KRS Murthy is an experienced venture capitalist, serial entrepreneur and corporate strategist. He is currently focused on mergers and acquisitions, corporate governance, and competitive strategy. He has developed national level technology and industry strategies in multiple key areas. He has led many companies at many different stages and has grown companies to sales of over $500 million. He is a popular speaker at conferences around the world and a leader in many technical societies, including IEEE Nanotechnology Council, IEEE Engineering Management Society, IEEE Computer Society, Silicon Valley Engineering Council, and IEEE Standards Board.

Murthy also has experience as a USA Country Manager for AT&T and AT&T Bell Labs and as a professor of computer engineering at California State University, Pomona & Fullerton. He has received a Distinguished Service Award from the IEEE Engineering Management Society and a Distinguished Achievement Award from the President of India.

Wed, Aug 5
4:30-5:45pm
Tutorial T-4: Selecting the Right Enterprise SSD: Featuring the M.2 Form Factor (Tutorials Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Rich Fetik, CEO, Data Confidential
Instructors:
Kent Smith, Senior Director of Marketing, LSI
Richard Mataya, Co-Founder, NxGn Data
Session Description:

Enterprise SSDs are available with many shapes, sizes, interfaces, and standards. Which one is right for your application depends on your requirements for capacity, performance, size, power dissipation, and compatibility, as well as your ecosystem and experience. Two particularly important current standards are the SFF-8639 connector (allowing 4-lane PCIe at up to 4 Gb/s) and the M.2 form factor (for small devices such as Ultrabooks and tablets). Tradeoffs among energy consumption, performance, and thermal characteristics are critical factors in system design and deployment. .

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Chairperson:

Richard Fetik, CISSP, is a recognized security expert and is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reduced operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a device security model that includes the patented storage firewall and other technologies that change the game in information security. His model provides whitelist protection against spyware and other malware from writing themselves to a storage firewall protected drive and even from executing from off of the protected drive.

About the Instructors:

Kent Smith is Sr. Director of Prod. Mktg. in the Flash Components Division of LSI, an Avago Technologies Co. (previously LSI and SandForce). He has been positively shaping the Flash industry through his industry presentations, blogs, and marketing programs since 2008. Kent has over 25 years of marketing and management experience in the storage and high-tech industry, holding senior management positions at other companies including Quantum, Adaptec, Polycom, and Acer. Kent earned his MBA from the University of Phoenix.

Richard Mataya is Co-Founder of NxGn Data, a startup SSD company developing proprietary SSD controllers and products optimized for Big Data and cold storage applications. His primary responsibility includes product definition and product-level implementation, with oversight of firmware and final validation. He was previously the Senior Director of SSD Hardware at Western Digital, VP Hardware Engineering at STEC, and co-founder and VP of Engineering at Memtech. Over his 25-year SSD career, his products have been successfully deployed in space, deep undersea, on the ice in Antarctica, and in data centers everywhere. He has five granted patents in SSD technology, and earned his BSEE degree from UC Davis.

Wed, Aug 5
4:30-5:45pm
OPEN Session 204-D: 2014 Flash Storage Outlook (Storage Wave 18) (Marketing Track)
Organizer / Speaker: Nikolay Yamakawa, Analyst, TheInfoPro
Chairperson: Melissa Perenson, Independent Journalist
Session Description:

Want to know what’s happening in the enterprise market for flash storage? TheInfoPro reports the results of Storage Wave 18, its annual interviews with hundreds of storage professionals. The results rate top storage projects as well as describing flash’s implementation options, uses, effects on overall system operations, and vendor rankings. They provide detailed insight into customer requirements, cost/benefit considerations, preferences, and actual experience. A key finding is that 2014 will be the year of all-flash arrays, as they win out over alternatives such as hybrid arrays and server-side flash.

Intended Audience:

Marketing and sales professionals, product planners, product managers and product marketing engineers, systems analysts, storage engineers and managers, data center engineers and managers, network engineers and managers, CIOs and CTOs, and performance analysts.

About the Organizer / Speaker:

Nikolay Yamakawa is an analyst for TheInfoPro, where he identifies trends, relationships, and synergies for five key IT sectors: storage, cloud computing, information security, servers and virtualization, and networking. Before joining TheInfoPro, he was an Analyst and Project Manager at International Access, where he analyzed venture capital investment trends, assessed energy-efficient technologies, and provided updates on the IT and telecom sectors. He holds an MBA in Information Systems from CUNY Baruch College and a BA in Business Administration from Boston University.

About TheInfoPro:

TheInfoPro, a service of 451 Research, is widely regarded as “The Voice of the Customer” because it provides independent, real-world intelligence on key IT sectors. Using one-on-one interviews conducted within a proprietary network of the world’s largest IT buyers and users, TheInfoPro provides data and insight widely used for strategic planning, technology benchmarking, competitive analysis, and vendor selection and negotiation.

Wed, Aug 5
7:00-9:30pm
OPEN - Special IEEE SCV PACE Tutorial: IEEE Tutorial on LDPC Decoding: VLSI Architectures and Implementations (Note: $30 charge due to IEEE SCV PACE in advance or $50 at the door)
REGISTER NOW at LDPCTutorial.com
Organized and co-sponsored by IEEE Professional Activities Committee for Engineers (PACE), Santa Clara Valley (SCV) Section
Organizer: Jean-Francois Merckling, Technical Program Chair, IEEE SCV PACE
Chairperson: Kiran Gunnam, Director of Engineering, Violin Memory
Instructors:
Ned Varnica, Principal Engineer, Marvell Semiconductor
Kiran Gunnam, Director of Engineering, Violin Memory
Wed, Aug 5
7:00-9:00pm
OPEN - Career Transition Workshop: Hirable for Life™
Organizer / Instructor: Chuck Sobey, Chief Scientist, Channel Science
Special Guest Lecturer: Tim Perkins,Independent Consultant
Workshop Description:

Technology changes fast. Flash technology changes faster!

Businesses and governments will keep doing more with fewer employees. Globalization will continue to drive down the need for higher-priced local services. These changes are accelerating. To compete globally, engineers and scientists must develop their best skills, make them broadly applicable, and demonstrate their relevance to those who will pay them.

Recent newspaper articles report a shortage of engineers with skills in flash technology. Attend this customized Hirable for Life™ (H4L™) workshop to learn proven techniques for transitioning to a new technology or industry and for maintaining your technological edge in your current field.

H4L™ is derived from many years of practical experience in transitioning careers, changing industries, and developing new expertise that is in demand. H4L™ describes important steps that engineers and scientists can take to capitalize on periods of unemployment, ones that you will not find in traditional career development, outplacement, or “job finding” classes.

Whether you are an employed professional who wants to capitalize on inevitable technology transitions, an experienced technologist currently between jobs, or an enlightened careerist who knows that “fortune favors the prepared mind,” this workshop will provide important insight and actions you can take now.

Hirable for Life™ also presents an important perspective for technologists in emerging economies to understand. As these economies develop, experienced technologists there are likely to face the same challenges US engineers have encountered: The rapid adoption of cheaper technologies in emerging markets and competition from automation and lower-priced global workforces.

This free 2-hour workshop is a shortened version of the full H4L™ curriculum. It has been custom designed for the Flash Memory Summit audience and includes a guest speaker who will present case studies of successful career transitions.

Layoffs, age, and even long gaps in employment shouldn’t limit your success!

Participate in this unique, free workshop and start taking the actions to be Hirable for Life™!

Workshop Outline:
1. Introduction
  • Data on career trajectories in engineering and science
  • New perspective on change
  • The 5 principles of Hirable for Life™
2. Transitioning to a New Industry or Technology
  • Basic principals of career tansition
  • Identifying your true area of expertise
  • Accelerating growth: Novice to experienced to expert
  • Facing the age issue
3. Special Guest Lecturer: TimPerkins, Ph.D.
  • Broadening Your Skills and their Applications
4.. Accessible Expertise
  • Providing value for free
  • Getting the most from networking
  • Optimizing your time and contacts at a tradeshow (such as FMS!)
5. Next Steps
  • Preparing for the next transition
  • H4L™: Maintaining your competitive edge
  • Your next actions to take
Intended Audience:

STEM Workers who want to learn how to change industries or technologies Engineers and scientists concerned about continuing their careers later in life Technologists from emerging economies who want to learn how to navigate the inevitable career challenges they will face as their country’s economies mature and competition from other locations increases Storage professionals who want to maintain their competitiveness Graduate students and professors who want an industry perspective on how to maintain the technological edge they have upon leaving the university.

About the Instructors:

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop never-before-attained capabilities in data storage. He has over 20 years of direct design, manufacturing, and test experience in the data storage industry. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing data forensics. An electrical engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara, Chuck has 6 US patents and many publications, including the widely circulated whitepaper Recovering Unrecoverable Data. He gave the keynote address at DISKCON's celebration of the 50th anniversary of the hard disk drive, and at Carnegie Mellon University’s celebration for the 2010 ECE graduating class. In 2012, he spoke at the IEEE International Technology Management Conference in Dallas, sharing the lessons learned from the hyper-competitive data storage industry for maintaining lifelong, personal global-competitiveness. Through a long and continuing affiliation with KnowledgeTek, the #1 technology training seminar resource for professionals in the data storage industry, Chuck has taught literally thousands of experienced engineers, scientists, and executives. He is also a board member of the Executive Committee of the Flash Memory Summit, helping to make sure the Summit continues to bring you the information and connections you need to stay current with this rapidly changing industry.

Tim Perkins is an independent consultant who works for test equipment manufacturers and their clients in the data storage industry. For over 20 years, he has focused on improving measurement analysis techniques to predict manufacturing yields and product performance. He has provided training on the theory and use of specialized test equipment to hundreds of scientists and engineers at industry leading research labs and manufacturing sites worldwide.

 

Thursday, August 7th
Thurs, Aug 7
8:30-10:50am
OPEN Forum L-31: Memory Card Applications (Memory Cards Track)
Organizers: Andy Higginbotham, President, Price G2, John Geldman, DIrector Industry Standards, Micron and Rex Sabio, Director Business Development, SD Association
Chairperson: Andy Higginbotham, President, Price G2
Instructors (8:30-9:35am):
How Flash Card Slots Improve Consumer Electronic Devices
Andy Higginbotham, President, Price G2
New SD Card Features for Next-Gen Flash and 4K/8K Video
John Geldman, Director Industry Standards, Micron
Taking Full Advantage of Ultra High Speed SD Cards
Miki Takahashi, Director - Signal Integrity Engineering, BayHub Technology
Speed Needed: An Olympics Photo Publishing Story
Jeff Cable, Director Worldwide Marketing, Micron
Instructors (9:45-10:50am):
Imaging Innovations Driving Demand for Storage and Performance
Chris Chute, Research Director - Global Digital Imaging Practice, IDC
SmartsSD Cards Empower Consumers
Fabrice Jogand-Coulomb, VP Marketing, Device Fidelity
Smart SD Cards Enable Secure Transfer of Premium Content
Ron Javor, Director Buisness Development, SanDisk
Session Description:

Are you designing mobile or portable systems? Do you need a way to transfer data in or out? Memory cards have been the preferred format for years and are still the answer. They’re low-cost, widely supported, high-capacity, and available in a huge variety of sizes and forms. Your customers can use them to move data between devices, save data for later use, keep data from being lost when local memory is full, and update systems. They will fit almost anywhere and make your system part of an overall solution rather than just an isolated device. You can even use them to add content protection, Wi-Fi, NFC, or image transfer capabilities. So take those clever little fellows you’ve seen everywhere and let them give an added boost to your designs.

Intended Audience:

Hardware design engineers, mobile and portable system designers, system architects and engineers, engineering managers, product planning and product marketing engineers and managers, product managers, and storage system designers.

About the Organizers and Chairperson:

Andy Higginbotham is President of PriceG2, a market research firm focused on the storage industry. PriceG2 research has been quoted in Forbes and StorageNewsletter, as well as by Brean Murray and such leading storage authorities as Coughlin and Associates and Objective Analysis, and at major conferences such as Flash Memory Summit and StorageVisions.

With over 20 years experience in data storage, Andy has a proven track record in applying business disciplines that generate profits while managing division revenues in excess of $400 million annually. Accomplishments include growing revenue year-on-year 30% or more at Samsung, Western Digital, and Sony, creating business plans that received $20 million in funding to develop products, and achieving design-in wins at first tier OEMs such as Apple, Dell, EMC, Google, and Lenovo. Andy holds an MBA from Santa Clara University and a BS in Computer Science from U.C. Santa Barbara.

John Geldman is Director Industry Standards at Micron Semiconductor, where he leads the company’s participation in such standards bodies as T10, T13, SATA, IEEE 1667, USB, CompactFlash, and the SD Association. With Micron and its Lexar subsidiary since 2005, he has prior experience with Brecis Communications, Basis Communications, and Cirrus Logic. He holds an MSCS from Santa Clara University and a BSECE from Clarkson University.

Rex Sabio is the Chairman of the Ecosystem Committee and Director of Business Development for the SD Association, where he focuses on identifying new market opportunities and relationships. With over 20 years of experience in the technology industry, he has held marketing and business development positions with SanDisk, Intel, Ricoh, and ReplayTV. While at SanDisk, he developed the TransFlash memory card, which is the basis for the now widely used MicroSD card, and grew it to a $100M business. He also developed the first web based DVR manager. Rex holds a BSEE from Cornell University.

Thurs, Aug 7
8:30-9:35am
OPEN Session 301-A: Flash Changes the Game in Application Performance and TCO (Enterprise Applications Track)
Organizer: John Busch, VP / Senior Fellow, SanDisk
Chairperson: Jean Bozman, Enterprise Solutions Marketing Manager, SanDisk
Panelists:
Shay Hassidim, Deputy CTO, Gigaspaces
Mughees Minhas, VP Product Management, Oracle
Saeed Raja, Director Product Management, SanDisk
Allon Cohen, VP Products / Business Development, Elastifile
Thurs, Aug 7
8:30-10:50am
Forum I-31: PCIe Storage (PCIe Storage Track)
Organizer: Cameron Brett, Director SSD Product Marketing, Toshiba
Chairperson: Dave Deming, President, Solution Technology
Instructors (8:30-9:35am):
Designing a Configurable PCIe/NVMe SSD Subsystem
Amit Saxena, VP Engineering, Mobiveil
Hardware NVMe Implementation in Cache and Storage Systems
Mickael Guyard, Product Marketing Director, IP-Maker
Power Benefits of Low Power PCIe SSD Features
John Carroll, Storage Architect, Intel
Power Management in PCIe/NVMe Flash Cards
Bob Weisickle, CEO, OakGate Technology
Instructors (9:45-10:50am):
NVMe Beyond SSDs
Fabian Trumper, Senior Product Marketing Manager, PMC
Using Filesystem Indirection to Manage PCIe Flash
Indranil Bhattacharya, Senior Storage Engineer, NetApp
New Connectors Unleash Higher-Performance PCIe SSDs
Don Verner, Senior Applications Engineer, Intel
Storage over PCIe Protocol
Isaac Livny, Field Application Engineer, Teledyne LeCroy
Session Description:

PCIe SSDs offer higher performance than ones based on disk interfaces, since they utilize the high-speed (and widely supported) PCIe bus.  They have quickly become popular in a wide variety of enterprise applications, particularly in implementations utilizing the new NVMe standard.  Of course, all the usual design problems occur ranging from connectors through power management, power consumption, configurability, and hardware/software tradeoffs.  But with over 100 million enterprise PCIe ports already shipped, this is an approach enterprises find to be both reasonably priced and easily implemented.

Intended Audience:

Design engineers, hardware engineers, engineering managers, product and product marketing engineers, applications engineers, storage specialists and managers, storage technologists, systems engineers and analysts

About the Organizer:

Cameron Brett is Director SSD Product Marketing at Toshiba America Electronic Components’ Storage Products Business Unit.  He is responsible for defining and marketing Toshiba’s SSDs, including SATA, SAS, and PCIe product lines.  He has focused on bringing new generations of storage technology to market and working with OEM, datacenter, and channel customers.  A 20-year veteran of the storage industry, he has previous product marketing/management experience with PMC-Sierra, Adaptec, QLogic, and Broadcom.  He serves on the Board of Directors for the SCSI Trade Association (STA).  He holds a BA in Computer Science from Monmouth University and an MBA from Santa Clara University.

About the Chairperson:

Dave Deming is the President and Chief Technologist of Solution Technology, a leading source of data center technology education in storage networking for 30 years.  Dave’s courses in subjects such as NVM Express, SCSI Express, Fibre Channel, SAS, iSCSI, and InfiniBand/RoCE have always received the highest ratings with compliments for their instructional quality, technical accuracy, and up-to-date coverage.  Solution Technology’s long business history, the number of repeat customers, and the leading firms that have used its services, all attest to its success in meeting engineering and end user education needs.

Dave has long been active in storage-related industry associations.  He designed and coordinated interoperability testing for the Fibre Channel Industry Association (FCIA) and was its Interoperability Program Leader. Dave also coordinated the industry's largest Interoperability Lab demonstration for the Storage Networking Industry Association (SNIA), and he organized the interoperability demonstrations for the SNIA Technology Center’s grand opening.

Dave has been a voting member of the NCITS T11 Fibre Channel standards committee and has served on T10 (SCSI) and T10.1 (SSA) standards committees. He is also an active member of the SNIA Interoperability and Education Committees.

Thurs, Aug 7
8:30-10:50am
Forum E-31: Flash Controller Design Options (Controllers Track)
Organizer: Chuck Sobey, Chief Scientist, ChannelScience
Chairperson: Stephen Bates, Principal Engineer, PMC-Sierra
Instructors (8:30-9:35am):
Error Characterization and Comparison of ECCs on MLC and TLC Flash Memories
Veeresh Taranalli, Graduate Student, UCSD
Non-Binary LDPC Codes
Lara Dolecek, Assistant Professor, UCLA
Ultra-HIgh Speed and Low-Power LDPC Design
Chien-Fu Tseng, Supervisor, Phison
Instructors (9:45-10:50am):
Emulating Rank Modulation in Flash Memories
Yue Li, Postdoctoral Fellow, CalTech
Write Amplification Reduction through WOM Codes
Eitan Yaakobi, Assistant Professor Computer Science, Technion
Flash Channel Estimation for Dynamic Voltage Allocation
Haobo Wang, Graduate Student, UCLA
Session Description:

This forum provides details on low-power LDPC implementations, noise modeling, and code validation. Options for LDPC codes will be presented, as well as uses of non-LDPC codes for NVM storage. Learn about new technology developments and have time for questions and answers with industry experts and insightful academics.

Intended Audience:

ECC Engineers and Specialists, Design Engineers, Engineering Managers and Directors, Hardware and Firmware Architects, Field Application Engineers, Test and Failure Analysis Engineers, System Designers and Analysts.

About the Organizer:

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop new capabilities in data storage. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing data forensics. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

About the Chairperson:

Stephen Bates is a Technical Director in PMC Sierra’s Chief Strategy and Technology Office. He is an architect for the company’s enterprise grade SSD controllers (including the world’s first production NVMe controller) and also works on controller design for next-generation NVM technologies such as ST-MRAM and ReRAM.

Before joining PMC, Stephen was an Assistant Professor at The University of Alberta, where he conducted research into novel implementations of error correction codes and developed FPGA based accelerators for bioinformatics problems. Stephen holds a PhD from the University of Edinburgh and is a Senior Member of the IEEE.

Thurs, Aug 7
8:30-9:35am
Session 301-B: SSDs, Part 1 (SSDs Track)
Organizer / Chairperson: Xinde Hu, System Architect, SanDisk
Paper Presenters:
Cosmos OpenSSD: A PCIe-Based Open Source SSD Platform
Yong Ho Song, Professor, Hanyang University
Recent Advances in Analytical Modeling of SSD Garbage Collection
Jianwen Zhu, Professor, University of Toronto
Error Characterization, Analysis and Management of MLC NAND Flash Memory
Onur Mutlu, Professor, Carnegie-Mellon University
Session Description:

SSDs have undergone tremendous advances recently. New interfaces have appeared, intelligent controllers have helped increase performance and life expectancy, and new methods have appeared for analytical modeling and the evaluation of performance impact.

Intended Audience:

System architects, system design engineers, firmware engineers, hardware engineers, test engineers, validation engineers.

About the Organizer:

Xinde Hu is currently System Architect at SanDisk. His responsibility includes creating, designing, and evaluating innovative system architecture concepts and implementations for the next generations of non-volatile memory based storage systems. Before joining SanDisk, Dr. Hu worked for STEC and STMicroelectronics inc. as a system architect.

Dr. Hu has authored more than a dozen technical papers on coding/signal processing for data storage systems and has 10+ patent applications pending. He is currently serving as Vice Chairman of the IEEE Data Storage Technical Committee (DSTC). He received his PhD in Electrical and Computer Engineering from Carnegie Mellon University.

About the Chairperson:
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Thurs, Aug 7
8:30-9:35am
OPEN Session 301-C: Life Beyond Flash: New Non-Volatile Memory Technologies (New Technolgies Track)
Organizer / Chairperson: Jim Cantore, President, JLC  Associates
Panelists:
Daniel Shepard, Founder / CTO, Contour Semiconductor
Farhad Tabrizi, Senior Vice-President, Samsung Semiconductor, Inc.
Sam Nemazie, Chief System Architect, Avalanche Technology
Steffen Hellmold, VP NVM Strategy, Western Digital
Bob Pierce, Senior Architect - Computer and Storage Products, Altera
Session Description:

Is there life after flash? Or will flash memory keep improving and dominate all NVM technology into the next decade? The panelists will peer into their crystal balls, and provide perspective on the great non-volatile beyond. They will provide insight and analysis on technology trends, disruption, singularities, product roadmaps and completion dates, and other memory issues that may go beyond human predictive capabilities. Bring your opinions, comments or Ouija board, tarot cards, fortune cookies, astrological instruments, tea leaves, or magic lamps and join in the discussion!

Intended Audience:

Anyone who wants to guess about the long-term future of non-volatile memory technology (say, out beyond two or three years). Those who want to complain about the total inaccuracy of last year’s predictions will be turned into crying cassandras or salamanders!

About the Organizer / Chairperson:

Jim Cantore is President of JLC Associates, a market analysis firm focused on business development, market intelligence, strategic marketing, and financial research for established small to medium size technology companies. His clients include semiconductor chip, equipment, and solar companies; major institutional and private investment firms, and hedge funds. He has completed over 260 projects. He was previously a Principal Analyst at iSuppli and a Program Manager at IDC. He has also worked for Micron Technology, Intel, Advanced Micro Devices, Mosel Vitelic, and Oki Semiconductor. He received his BSEE from the University of Southern California.

Thurs, Aug 7
8:30-9:35am
OPEN Session 301-D: Vertical Applications (Applications Track)
Chairperson: Scott Shadley, Senior Business Development Manager, Micron Technology
Paper Presenters:
Using Flash to Maximize Profitability
Ted Gregg, Flash Storage Architect, IBM
Flash Memory Offers Speed and Extensibility in Banking Applications
Woody Hutsell, Manager Portfolio Strategy, IBM
The Potential in Flash as Slow Memory for Stencil Computations
Hiroko Midorikawa, Assistant Professor, Seikei University
Using Flash Memory in Low-Latency Trading
Matt Key, Technical Sales Lead, IBM
Session Description:

Flash memory has become important in a wide variety of applications.  The ones presented here cover manufacturing, banking, stock trading, and CAD.  All benefit from the combination of fast access time, low power consumption, simple interface, high flexibility, and small space requirements.  Flash can help eliminate the storage bottleneck for applications across the board. 

Intended Audience:

CIOs, CTOs, IT Managers, Application Administrators, Database Administrators, Application Developers, Data Center Architects, Storage Architects, Infrastructure Architects, System Architects,  Storage Engineers, Storage Specialists, Software Engineers, Storage Managers, Network Engineers, Marketing Engineers, Consultants, Analysts and End Users.

About the Chairperson:

Scott Shadley is a Senior Product Marketing Manager supporting Micron’s Enterprise SSD products and marketing initiatives. His responsibilities include new product definition, product management, sales support, and marketing strategy for enterprise SSDs. Previously, Scott was Director of Enterprise SSD Marketing at STEC. Before that, he was the marketing manager for Micron’s Mobile Segment, after holding positions in technical marketing, NOR/NAND flash applications engineering, NOR/NAND quality and reliability assurance engineering, and NOR/NAND process development and integration with Micron. He earned a BSEE from Boise State University and an MBA from the University of Phoenix.

Thurs, Aug 7
8:30-9:35am
OPEN Session 301-E: Flash is the Lightning in the Cloud (Cloud Computing Track)
Organizer: Lee Stein, Consultant, Stein Writes
Chairperson: David Hill, Founder, Mesabi Group
Panelists:
Jathin Ullal, Marketing Manager, HP
David Tucker, Director / Solutions, MapR Technologies
Evan Powell, CEO, StackStorm
Robert Jenkins, CEO, CloudSigma
Joe Arnold, CEO, SwiftStack
Thurs, Aug 7
9:45-10:50am
OPEN Session 302-A: How Flash Will Transform Enterprise Applications (Enterprise Applications Track)
Organizer: Tom Burniece, President, Burniece Conslulting Services
Chairperson: George Crump, Lead Analyst, Storage Switzerland
Panelists:
Andy Walls, Fellow/CTO and Chief Architect Flash Systems, IBM
Jim Pinkerton, Partner Architect Lead, Microsoft
John Hayes, Founder / Chief Architect,, Pure Storage
Hu Yoshida, CTO, Hitachi Data Systems
Brian Pawlowski, Senior VP, NetApp
Don Walker, Enterprise Storage Product Architect, Dell
Session Description:

Flash memory has already had huge effects on improving the performance of enterprise applications. However, we have just begun to see the long-term picture. Flash will find even more uses in the future with all-flash arrays, server-side and storage-side caches, and even cold storage coming into play. Real-time analytics, involving both structured and unstructured data, will be a key area of interest. New developments such as flash on the memory bus and persistent and storage-class memory will further expand the range. Data centers will need to take full advantage of flash memory at every level – in computers, in servers, in networks, and in storage systems.

Intended Audience:

Storage engineers, specialists, and managers; data center engineers and managers; network engineers and managers; CIOs, CTOs, and infrastructure architects; IT managers; product planners and designers; VARs, OEMs, and solution providers; system analysts, engineers, and managers; market analysts; marketing managers and marketing engineers.

About the Organizer:

Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has been the CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as Chairman of Ciprico, and a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

About the Chairperson:

George Crump is a leading storage analyst focused on the emerging subjects of big data, solid state storage, virtualization, and cloud computing. He is widely recognized for his blogs, whitepapers, and videos on such current approaches as all-flash arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking. His popular whiteboard sessions, in which he leads key vendors through their solutions to data center problems, have also gotten tremendous attention. As President and Founder of Storage Switzerland, an analyst firm focused on the storage, virtualization, and cloud markets, he provides marketing, product definition, technical writing, presentation training, and product planning services to storage vendors, integrators, and end users. He has spoken or moderated at many conferences including Flash Memory Summit, StorageVisions, Pure Evolve, and Storage Networking World. He has 25 years of experience designing storage solutions for data centers across the US. Before founding Storage Switzerland, he was CTO at SANZ, a large storage integrator where he led technology testing, integration, and product selection. The “Switzerland” in his firm’s name indicates his pledge to provide neutral analysis of the storage marketplace, rather than focusing on a single vendor or approach.

Thurs, Aug 7
9:45-10:50am
Session 302-B: SSDs, Part 2 (SSDs Track)
Organizer / Chairperson : Xinde Hu, System  Architect, SanDisk
Paper Presenters:
TLC Based SSD: Opportunity, Challenges, Solutions
Deepak Sharma, Principal Firmware Engineer, SanDisk
High Density SSD Structure with Raid
Chris Tsu, CEO, Sage Microelectronics
Transforming a Native TLC-NAND into an Enterprise-MLC
Andrea Della Balda, CEO, NandExt
Session Description:

SSDs continue their rapid advances. TLC-based flash introduces new issues due to the tradeoff between lower cost and lower reliability. New architectures are also appearing that are better-suited to the needs of enterprise data centers.

Intended Audience:

system architects, system design engineers, firmware engineers, hardware engineers, test engineers, validation engineers.

About the Organizer / Chairperson:

Xinde Hu is currently System Architect at SanDisk. His responsibility includes creating, designing, and evaluating innovative system architecture concepts and implementations for the next generations of non-volatile memory based storage systems. Before joining SanDisk, Dr. Hu worked for STEC and STMicroelectronics inc. as a system architect. Dr. Hu has authored more than a dozen technical papers on coding/signal processing for data storage systems and has 10+ patent applications pending. He is currently serving as Vice Chairman of the IEEE Data Storage Technical Committee (DSTC). He received his PhD in Electrical and Computer Engineering from Carnegie Mellon University.

Thurs, Aug 7
9:45-10:50am
OPEN Session 302-C: An Interview with Simon Sze, Co-Inventor of the Floating Gate (History Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Alan Weissberger, Content Manager, IEEE Communications Society
Speaker
Simon Sze, Professor, National Chiao Tung University (Taiwan)
Session Description:

What was the origin of the floating gate, the foundation for all of today's nonvolatile memory?  Believe it or not, it arose out of a lunchtime conversation at Bell Labs about core memory and cheesecake!  Come hear Simon Sze, father of the floating gate, share details of this and many other interesting stories about how storage technology has progressed, including work by Intel, Toshiba, and many now-forgotten companies.

Intended Audience:

Marketing and sales managers and executives, marketing engineers, product managers, product marketing specialists, hardware and software designers, software engineers, technology managers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, marcom specialists, product marketing engineers, financial managers and executives, system engineers, test engineers, venture capitalists, financial analysts, media representatives, sales representatives, distributors, and solution providers.

About the Organizer:

Brian A. Berg is Technical Chair of Flash Memory Summit.  He is President of Berg Software Design, a consultancy that has specialized in storage and storage interface technology for 30 years.  Brian has been a conference speaker, session chair and conference chair at over 70 industry events.  He is active in IEEE, including as a Section officer, an officer in the Consultants’ Network and Women in Engineering affinity groups, and Region 6 Milestone Coordinator.  He has a particular interest in flash firmware architecture, including patents and intellectual property.

About the Interviewee:

Dr. Sze is the co-inventor of floating gate non-volatile semiconductor memory which provided the basis for today’s flash devices.  His invention led to such hugely popular consumer electronics as smartphones, GPS devices, ultrabooks, and tablets.  Dr. Sze has also made significant technical contributions in other areas such as metal-semiconductor contacts, microwave devices, and submicron MOSFET technology.   He has written over 200 technical papers and has written or edited 16 books.  He is currently a National Endowed Chair Professor of Electrical Engineering at National Chiao Tung University (Taiwan).   He is also an academician of the Academia Sinica, a foreign member of the Chinese Academy of Engineering, and a member of the US National Academy of Engineering. 

About the Chairperson / Interviewer:

Alan J. Weissberger is the Chair of the IEEE Silicon Valley Technology History Committee, Content Manager for the global IEEE ComSoc Community website, North America Correspondent for the IEEE Global Communications Newsletter, Chair Emeritus of the IEEE Santa Clara Valley ComSoc, and an IEEE Senior Life Member.  He is a former Adjunct Professor in the Santa Clara Univ. EE Dept.  As a volunteer for the Computer History Museum, SIGCIS.org and ITHistory.org, he writes technical summaries of lectures and exhibits.

Thurs, Aug 7
9:45-10:50am
OPEN Session 302-D: Persistent Memory  Applications (Applications Track)
Organizer: Dave Eggleston, Principal, Intuitive Cognition Consulting
Chairperson: Sean Stead, SSD Marketing, Viking Technology
Panelists:
Persistent Memory Design Center
Kaladhar Voruganti, Director Advanced Technology, NetApp
Jonathan Hinkle, Director / System Platform Technologist, Lenovo
Renu Raman, VP,  SAP
Data Durability and High Performance
Steve Graves, CEO, McObject
Pankaj Mehra, CTO, Fusion-io
Session Description:

Persistent memory is a powerful technology that blurs the lines between memory and storage, and provides tremendous advantages to in-memory databases, servers, and storage systems. The panelists will discuss why persistent memory is an essential ingredient in their applications.

About the Organizer:

Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built and spearheaded the NAND systems engineering organization for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He received his MSEE from Santa Clara University and his BSEE from Duke University.

About the Chairperson:

Sean Stead handles SSD marketing at Viking Technology.  He controls full lifecycle roadmaps, sales and marketing plans, competitive analysis, market analysis, and training materials.  He was previously responsible for product marketing and business development for SATA and SAS SSDs at HGST.  Sean has over 20 years experience in computer storage, including stints as Director of Marketing and Business Development at NTI Software and Samsung and as Senior Manager at Toshiba and Seagate.  He holds an MBA and a BA in marketing from California State University, Fullerton. 

Thurs, Aug 7
9:45-10:50am
OPEN Session 302-E: Pick the Right Flash Storage (Marketing Track)
Organizer / Chairperson: Jay Kramer, President, Network Storage Advisors
Panelists:
Josh Goldstein,VP Marketing / Product Management, EMC / XtremeIO
Matt Kixmoeller, VP Products, Pure Storage
Eric Herzog, CMO / SVP, Violin Memory
Jay Prassi, VP Marketing, SolidFire
Session Description:

We all know flash storage outperforms hard drives but costs more.  But what is its role in today's data centers?   What happens to important functions such as deduplication, garbage collection, log structuring, replication, and snapshots?  How does flash affect scaling, endurance, and application performance?  Are all flash arrays the same in actual practice? The panel will focus on how to select and manage the right flash for your situation rather than just comparing data sheets. 

About the Organizer / Chairperson:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry.  He has personally trained over 2000 professionals on storage networking technology, and he currently works with leading storage product companies worldwide. He has also conducted many successful marketing campaigns and built marketing teams for many organizations. He has been VP Marketing for Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. 

An industry leader, he has been a member of the Board of Directors of the Fibre Channel Industry Association and has held leadership roles at the Flash Memory Summit and other events.   Kramer has chaired several committees in the Storage Network Industry Association (SNIA) and was a driving force in the creation and launch of the first open systems SAN Certification Program.

He has also been a featured speaker on storage networking technology at industry conferences and has published articles and white papers on Fibre Channel, Storage Area Networking (SAN), and Network Attached Storage (NAS).  Jay is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

Thurs, Aug 7
11:00-11:05am
OPEN Lifetime Achievement Award
Presenter: Jim Handy, Director / Chief Analyst, Objective Analyst
Awardee: Simon Sze, National Chiao Tung University

Dr. Simon Sze will receive the Flash Memory Summit Lifetime Achievement Award as Co-Inventor of the Floating Gate, the technology that facilitates flash memory’s ability to store data in a transistor. This 1967 Bell Labs achievement is ranked with the integrated circuit and the transistor itself as one of the major breakthroughs in semiconductor technology.

Thurs, Aug 7
11:05-11:35am
Kushagra Vaid photo
OPEN - Keynote 10: Designing SSDs for Large Scale Cloud Workloads
Speaker: Kushagra Vaid, GM Server Hardware Engineering, Microsoft
Introducer: Krishna Chander, Principal Analyst, Chander Consulting
Abstract:

Cloud hosted applications can be extremely wide-ranging, including Internet search, Web hosting, email, media streaming, gaming, and social networking. Designing infrastructure for such diverse and varying workloads is challenging since it must account for reliability and performance at scale as well as power and cost. In the specific case of SSD usage, designers must make tradeoffs among performance, endurance, power, and cost carefully to optimize overall TCO. Practical experience provides guidelines for operating SSDs at scale, and design goals for custom SSDs targeted specifically at public cloud infrastructure.

About the Speaker:

Kushagra Vaid is the General Manager for Server Engineering in Microsoft’s Cloud and Enterprise division. He is responsible for driving hardware R&D, engineering designs, deployments, and support for Microsoft’s cloud scale services, such as Bing, Azure, and Office 365, across global datacenters. The engineering effort also includes development for the OpenCloud Server (OCS) specification that Microsoft contributed to the Open Compute Project (OCP).

Kushagra joined Microsoft in 2007 as Principal Architect working on improving performance/power ratios for large cloud services, and contributed to the development of standardized energy efficiency benchmarks at the SPEC and TPC industry forums. He was also responsible for driving Microsoft’s datacenter hardware strategy and cloud optimized server designs, working closely with the broader hardware industry. Before joining Microsoft, Kushagra was a Principal Engineer at Intel where he drove the technology direction for Xeon microprocessors and platforms. He started his career as a CPU design engineer working on enterprise class CPUs and platforms.

Kushagra has presented several papers at international research conferences, and holds over 25 patents in computer architecture and datacenter design. He has been a featured speaker at industry conferences on cloud services, hardware engineering, and datacenter architecture.

About Microsoft:

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, and solutions that help people and businesses realize their full potential. More information is available at company.

Thurs, Aug 7
11:35am-12:05pm
Tom Isakovich photo
OPEN - Keynote 11: All-Flash Arrays Solve Storage Problems Cost-Effectively
Speaker: Tom Isakovich, CEO, Nimbus Data Systems
Introducer: Jay Kramer, President, Network Storage Advisors
Abstract:

All-flash arrays enable data centers to run more efficiently, delivering lower power and better application performance, all in a remarkably small footprint. The TCO advantages are obvious, but moving to an all-flash IT infrastructure has been slowed by higher initial acquisition costs as compared to HDD-based systems. New measures of storage efficiency prove that an all-flash data center can be a reality today. Examples of all-flash deployments illustrate the actual cost/performance tradeoffs.

About the Speaker:

Thomas Isakovich is CEO and founder of fast-growing Nimbus Data, where he oversees product strategy and development, sales, marketing, and manufacturing operations. He has led Nimbus Data to its current status of being voted for the second consecutive year as the Service and Support Leader and Market Leader in Unified All-Flash Systems from IT Brand Pulse. This leadership position was voted by an extensive survey of executives at major customer installations including leaders in the healthcare, manufacturing, education, retail, technology, government, and financial sectors. Thomas was previously CEO and founder of TrueSAN Networks, where he led the development of storage virtualization and multi-vendor SAN management software. He also has prior experience at Oracle spin-off Network Computer (also known as Liberate Technologies) and IBM Almaden Research Center. A frequent speaker on technology and entrepreneurship at universities and industry events, Thomas earned his undergraduate degree from Stanford University

About Nimbus Data Systems:

Nimbus Data develops an award-winning portfolio of all-flash memory storage systems purpose-built for virtualization, databases, cloud infrastructure, and technical computing. Combining unified multiprotocol storage, comprehensive data management software, and patent-pending hardware architecture, Nimbus Data all-flash systems deliver the industry’s best performance, data center efficiency, scalability, and total cost of ownership. More information is available at Nimbus Data Systems.

Thurs, Aug 7
Noon-12:30pm
Chris Rowen photo
OPEN - Keynote 12: Flexible Architectures for Scalable Flash Controllers
Speaker: Chris Rowen, CTO, Cadence
Introducer: KRS Murthy, I3 World
Abstract:

More flexible controller design methods are essential to support more advanced flash management and reduce cost, power, and design time. A new approach to flash management uses multiple specialized control engines based on an extensible data plane architecture. The approach can handle flash control channels, low-level device functions, flash translation layer, and optional low density parity check (LDPC) engines to deal with wear-out issues. It includes tight integration of flash PHY interfaces directly into the low-level processor to reduce energy consumption, bus contention, and latency. The design structure also allows architects to introduce new algorithms, instruction set features, and direct interfaces, thus differentiating their products and achieving higher levels of robustness and performance.

About the Speaker:

Dr. Chris Rowen is the Chief Technology Officer for Cadence’s IP Group. He is developing extensible processor IP that can be configured easily into custom chips for applications in wireless, peripheral control, imaging, and other areas. He joined Cadence after its acquisition of Tensilica, the company he founded to develop extensible processors. He built Tensilica to the point where its processors had more than 200 licensees, including seven of the top 10 chip companies, who had shipped more than 2 billion cores. Before founding Tensilica, he was VP and General Manager of the Design Reuse Group at Synopsys. He also was a pioneer in developing RISC architecture and helped start MIPS Computer Systems, where he was Vice President for Microprocessor Development. He holds an MSEE and PhD in electrical engineering from Stanford (working under John Hennessy) and a BA in physics from Harvard.

About Cadence:

Cadence is a leading provider of EDA and semiconductor IP. Our custom/analog tools help engineers design the transistors, standard cells, and IP blocks that make up SoCs. Our digital tools automate the design and verification of giga-scale, giga-hertz SoCs at the latest semiconductor processing nodes. Our IC packaging and PCB tools permit the design of complete boards and subsystems. More information is available at Cadence.

Thurs, Aug 7
2:40-3:55pm
OPEN Session 303-A: Taking Full Advantage of SSD Technology (SSDS Track)
Organizer: Larry Chisvin, VP Strategic Initiatives, PLX Technology
Panelists:
Mike Jochimsen, Senior Strategic Alliance Manager, Emulex
Anil Vasudeva, President / Chief Analyst, IMEX Research
Ajoy Aswadhati, CTO, Fastor Systems
Tom Heil, Senior Systems Architect, LSI
Session Description:

SSDs are far more than just improved versions of hard drives.  Like any solid-state system, they can operate at high frequencies using simple interfaces without any concern about mechanical issues.  And they can fit anywhere in any form factor.  So designers can build SSD-based systems using general interfaces such as PCI Express, Infiniband, or Ethernet and house SSDs in DIMM slots or on memory boards.  The results are lower cost, higher performance, and greater flexibility. 

Intended Audience:

Storage system designers, storage engineers, data center engineers and managers, network engineers and managers, server engineers and managers, product managers and product marketing engineers, and system engineers and managers.

About the Organizer / Chairperson:

Larry Chisvin is Vice President of Strategic Initiatives at PLX Technology.  With PLX since 2000, he was previously COO and VP Marketing.  He has prior experience at Neomagic, LSI Logic, S3, Philips, Western Digital, and Digital Equipment.  He received a BSEE from Northeastern University and an MSEE from Worcester Polytechnic Institute. 

Thurs, Aug 7
2:40-3:55pm
Session 303-B: Flash in the Memory Channel (New Technologies Track)
Chairperson: Jonathan Hinkle, Director - System Platform Technologies, Lenovo
Paper Presenters:
Benchmark: In-Memory Database System Deployed on NVDIMM
Steve Graves, CEO, McObject and Jeff Chang, VP Marketing, AgigA
Design Persistent Systems with NVDIMM
Henry Huang, Chief Technologiest, Windawn Technology (China)
Database Consistency: Why Wait? Write Now
Michael Slavitch, Senior Solutions Architect, Diablo Technologies
DIMM-Connected Flash Integration Through Storage Abstraction
Jeff Slapp, Technical Products Marketing Analyst, DataCore Software
Thurs, Aug 7
2:40-3:55pm
OPEN Session 303-C: Flash Solves Enterprise Storage Problems - Now How Do We Pay for IT? (Enterprise Applications Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Frank Ohlhorst, Independent Consultant
Panelists:
Paul Feresten, Senior Product Marketing Manager, NetApp
Rob Commins, VP Marketing, Tegile Systems
Rado Dalilak, CEO, Skyera
Vaughn Stewart, Chief Evangelist, Pure Storage
Ryan Smith, Senior Manager SSD Product Marketing, Samsung Semiconductor
Thurs, Aug 7
2:40-3:55pm
OPEN Session 303-D: Market Research (Marketing Track)
Organizer / Chairperson: Bob Scranton, Independent Consultant
Panelists:
Marco Coulter, VP TheInfopro/451 Research
Scott Jacobson, Senior Product Marketing Manager, Cadence
Jim Handy, Director / Chief Analyst, Objective Analysis
John Chen, VP, TrendFocus
Jeff Janukowicz, Research Manager - Solid State Drives, IDC
Ed Grochowski, Consultant, Coughlin Associates
Thurs, Aug 7
2:40-3:55pm
OPEN Session 303-E: Making Applications Run Faster (Consumer Track)
Chairperson: Leah Schoeb, Senior Partner, Evaluator Group
Paper Presenters:
Oracle Accelerates Applications with Flash
John Szlendak, Flash Product Manager, Oracle
Accelerating Databases with Flash: The Need for Speed
Adrian Flores, Storage Solutions Engineering Manager, IBM
Application Acceleration Beyond Flash Storage
Yaron Haviv, VP Data Center Technologies, Mellanox Technologies
Scaling Up Instead of Scaling Out to Resolve Application Performance Issues
Marc Leavitt, Strategic Marketing Director, QLogic
Session Description:

Flash memory can help accelerate a wide variety of applications, including databases, OLTP, CRM/ERP, and financial software.  Issues include cost, flash lifetime and wear, scalability, and software support.  Approaches include caching at various levels, memory tiers, and server-side methods.  General-purpose storage systems can handle general tasks at low cost, but methods tailored to an application can offer much better performance. 

Intended Audience:

Hardware design engineers; engineering managers; product and product marketing engineers; storage engineers, specialists, and managers; data center engineers and managers; network engineers and managers; CIOs, CTOs, and infrastructure architects; IT managers; product planners and designers; VARs, OEMs, and solution providers; system analysts, engineers, and managers; market analysts; marketing managers and marketing engineers. 

About the Organizer / Chairperson:

Leah Schoeb is a Senior Partner at the IT analyst firm Evaluator Group.  Her expertise includes cloud infrastructure, software-defined datacenter, system and storage performance, and solid state technology.  She has recently focused on developing new ways to measure cloud computing performance.  She has also helped systems companies with performance engineering and optimization, market positioning, benchmarking, and guiding industry standards development for server, virtualized, and storage solutions.  A 20-year veteran of the technology industry, she previously held leadership roles at VMware, Sun Microsystems, Dell, Intel, and Amdahl.

Leah has been a leader in industry groups such as the Transaction Performance Council (TPC), Storage Performance Council (SPC), and the Storage Networking Industry Association (SNIA).  She has been Vice Chairperson of SNIA’sTechnical Council and the Chair of its Green Storage Initiative.  Leah holds a BSEE from University of Maryland (College Park) and an MBA from University of Phoenix.

Thurs, Aug 7
2:40-3:55pm
Session 303-F: Testing Challenges, Part 3 (Testing Track)
Organizer / Chairperson: Tony Lavia, Partner, Tech-Rx
Paper Presenters:
Innovative Reliability NAND Flash Solution Selection and Configuration
Jeffray Hsieh, Senior Directoro of Business Development, ATP Electronics
StorScore: Microsoft's System for SSD Qualification
Laura Caulfield, Platform Firmware Engineer, Microsoft
Challenges of SSD Test Scaling
Andy Niemic, Software Engineer, Advantest
Flash Quality Management in Enterprise Storage Applications
Jung Yoon, Senior Technical Staff Member, IBM
Session Description:

Testing is an essential part of flash and SSD development and system evaluation.  Conformance to standards, behavior under environmental stress, and the effects of varying system conditions must all be checked thoroughly.  Performance analysis is also a key to determining how devices will behave in operation and in comparing devices during evaluation.  One problem that is of special concern to many organizations is wear, since flash devices are known to fail after a certain number of write operations have been performed.  Evaluations must be done with workloads that reflect actual client experience to ensure validity.  Every aspect of testing needs to be automated to save time and increase repeatability via systems like the one reported by Microsoft.

Intended Audience:

Test engineers, hardware design engineers, engineering managers, system engineers and analysts, product engineers and managers, product planners.

About the Organizer / Chairperson:

Tony Lavia is currently a partner at the private equity firm Tech-Rx, an Executive in Residence at Plug and Play Tech Center, and a Board Director at General-Vision. He has 15 years experience in top executive positions in the high tech sectors, including telecom, internet, wireless, and computer storage. As CEO at FlexStar, he successfully restructured and re-purposed the company and positioned it for a major leap-ahead in growth and profitability, making it the market share leader in test systems for storage equipment. He also has GM-level experience at Nortel Networks, Newbridge Networks, and Symmetricom.

Tony holds a Masters and PhD in Computer Sciences from the University of Waterloo (Canada), and an Honors BSc in Applied Mathematics and Theoretical Physics from McMaster University.

Thurs, Aug 7
2:40-3:55pm
Session 303-G: Error Correcting Codes in Flash Controllers (Controllers Track)
Chairperson: Jeff Safire, Shadow Cliffs Engineering
Paper Presenters:
Reliable Flash Menagement and Error Correction
Axel Mehnert, VP Marketing, Hyperstone
Low-Complexity Low-Precision LDPC Decoding for SSD Controllers
Shiva Kumar Planjery, CEO, CodeLucida
Erasure Codes for the Rest of Us
David Schwaderer, Consultant, Samsung Semiconductor, Inc.
Coding for Simulation Errors in Rank Modulation Systems
Ryan Gabrys, PhD Candidate, UCLA
Thurs, Aug 7
4:10-5:30pm
OPEN Session 304-A: Closing Panel on Top Ten Things You Need to Know about Flash Memory Today (Overview Track)
Organizer / Chairperson: Dave Reinsel, IDC
Panelists:
John Rotchford, SASI
Brian Marshall, ISI Group
Jim Handy, Director / Chief Analyst, Objective Analysis
Dan Cobb, Distinguished Engineer / CTO, EMC
Matt Pujol, Senior Hardware Product Manager, Hitachi Data Systems (HDS)
Thurs, Aug 7
4:10-5:30pm
OPEN Session 304-C: Flash and the Internet of Things (New Technologies Track)
Organizer: Dave Eggleston, Principal, Intuitive Cognition Consulting
Chairperson: Bob Witkow, President, Westwood Marketing
Panelists:
Optimize Memory Solutions for a Low-Energy World
Paul Hill, Adesto Technologies
Memory Subsystems for IoT
Jackson Huang, VP Marketing, Spansion
Flash-less eNVM for Code and Security for IoT
Linh Hong, VP Marketing and Business Development, Kilopass
Cliff Zitlaw, Crossbar
Chetan Gadgil IoT Solutions and Technology Director, GE Software
Steve Nelson, Director Marketing Programs, Freescale Semiconductor
Session Description:

The Internet of Things (IoT) has been described as the largest opportunity of the next decade. But what is IoT? What role does flash memory play in enabling it? The panelists will discuss why the merger of sensors, microcontrollers, and flash memory into a mesh of things will improve life for all humankind.

About the Organizer:

Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus.  He has held technical executive management roles at Rambus, Micron (where he built and spearheaded the NAND systems engineering organization for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing.  He has also been a Vice-President of JEDEC.  He received his MSEE from Santa Clara University and his BSEE from Duke University.

About the Chairperson:

Bob Witkow is President of Westwood Marketing, a provider of market intelligence and business development services to the flash memory industry and related parties. Bob is widely recognized as an expert on flash memory applications for mobile telephones, digital cameras, and other consumer electronic devices. Much of his work involves the rapidly growing markets for USB Flash drives, solid-state disks, and related software applications. Mr. Witkow has served as an expert witness and has provided expert analysis and testimony on flash memory business matters. His Flash Products Metrics and Analysis market survey is a widely used reference.

Before establishing Westwood Marketing, Mr. Witkow served in senior sales and marketing management positions at SMART Modular Technologies, Lexar Media, M-Systems, 3M, and Wang Laboratories.  He graduated from California State University, Northridge.