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Tutorial and Session Details

Monday, August 12th
Mon. Aug 12
8:45am - Noon
Pre-Conference Seminar A: Making Error Correcting codes Work for Flash Memory
Organizer / Instructor: Lara Dolecek, Assistant Professor, UCLA
Instructors:
Lara Dolecek, Assistant Professor, UCLA
Andrew Jiang, Associate Professor, Texas A&M
Charles Camp, CTO, IBM
Seminar Description:
Recent surge in data storage has created an immediate need to develop new error correction methodologies attuned to the physical properties of the emerging non-volatile memories. In this 3-hr tutorial, we will first discuss the basics of error correction. We will then survey various conventional as well as recently introduced techniques for error correction in Flash. The presentation will conclude with several representative examples of advanced coding methods with applications to Flash. Attendance is open to all engineers and practitioners working in this and related areas; no prior strong background in coding is required.
Mon. Aug 12
8:45am - Noon
Pre-Conference Seminar B: Introduction to PCI Express (KnowledgeTek)
Organizer / Instructor: Hugh Curley, Consultant, HughCurley.com
Seminar Description:
PCI Express (PCIe) is among the most widely used computer interfaces.  Its use as an expansion bus in standard PCs has led to a large supporting ecosystem and high-volume chip production.  So extending it to other applications requiring a high-speed interface makes sense.  Storage devices such as solid state drives (SSDs) are obvious candidates.  Led by Fusion-io, many companies now provide PCIe SSDs.  And Intel’s NVMe standard offers critical driver support in a widely available form.  PCIe is both much faster and simpler than disk interfaces such as SCSI, SAS, and SATA.  The drivers do not need the features required to handle slow mechanical systems or to translate between HDD commands and SSDs. 

This seminar is intended for those who plan to develop or use PCIe SSDs or use PCIe in other storage applications. It provides a basic understanding of PCIe for engineers, managers, and executives who must make immediate decisions. Suggested prerequisites include a technical background and interest in data storage; the class does not assume detailed engineering knowledge of any storage interface or storage systems. 

The storage industry is moving rapidly to PCIe; this seminar is your opportunity to get on board! 
Course Subjects
  • PCIe Operations
  • Flow Control
  • ACK/NAK Protocol
  • Link and Lane
  • 8b/10b and 128b/130b encoding
  • PCIe Transactions
About the Instructor:
Storage industry veterans worldwide seek out Hugh Curley when they are launching technical teams on new data storage interfaces. Since 1997, Hugh has presented, created, and updated KnowledgeTekʼs popular interface training seminars, including Fibre Channel, USB, SAS, SATA, and SCSI.  He will soon introduce a new class on NVMe.
 
Hugh has the training experience and know-how to quickly deliver useful insight that make a difference for storage professionals back on the job. His course attendees consistently rate his presentations as superior, with comments such as "Very thoroughly and clearly presented!" "He answered all of my questions", and "Great training materials."
 
Hugh wrote the definitive book on the SAS interface, (“SAS:Beyond the Basics”), and he has been a long-time participant in the T10 (SCSI) standards committee.  His current KnowledgeTek training clients include LSI, PMC-Sierra, Hitachi, Micron, SanDisk, Seagate, EMC, Western Digital, NetApp, Samsung, Intel, and sTec.
About KnowledgeTek
Since 1984, KnowledgeTek has been the #1 training company for professionals in the storage networking industry.  Our courses are developed by our hands-on, experienced trainers and always include the most up-to-date information, based on leading-edge storage technology and devices.

Popular 2013 seminars include:

SAS; SATA; Hybrid-Disk Drive Technology; Solid-State Drives; PCI Express; NVM Express; SCSI Commands; ATA Commands (ACS-3); Perpendicular Technology; and Disk Drive Technology. Both public and private courses are available.  For more information, see http://www.knowledgetek.com/. ents include LSI, PMC-Sierra, Hitachi, Micron, SanDisk, Seagate, EMC, Western Digital, NetApp, Samsung, Intel, and sTec.
Mon. Aug 12
1:00 - 5:00pm
Chuck Soby photo
Pre-Conference Seminar C: Introduction to SSDs
Organizer: Chuck Sobey, Chief Scientist, ChannelScience
Seminar Description:

The inevitable consolidation of the solid-state drive (SSD) industry is underway. At the same time, the volume of drives shipped and the types of products they are in increase each quarter. SSDs are no longer simply hard disk drive (HDD) replacements. They are re-defining performance expectations in mobile and personal computing, in enterprise installations, and in

Are flash-based SSD technologies on your company’s roadmap? How will consolidation affect your company and its products and services? What are flash technology’s inherent strengths … and weaknesses? Are you prepared for even more rapid changes in storage technology?

Reliable, unbiased information is critical for making the right decisions! So don’t proceed (and spend a lot of development money) without a clear understanding of the fundamentals of this rapidly-evolving technology, and its implementation in SSDs!

Learn from well-known storage industry consultant and expert instructor, Chuck Sobey, about where flash fits in today’s storage architectures, its inner workings, SSD architecture, caching options, the problems posed by the technology (e.g., retention, limited number of program/erase cycles, etc.), and how you can get the most out of it. Get real insight into what’s happening in the industry and what you’re likely to see both near-term and long-term.

This tutorial, Introduction to SSDs, is a great way to get up-to-date quickly and be able to take maximum advantage of your attendance at the Flash Memory Summit. It is also an excellent stand-alone learning experience for those with limited time. Cut through the hype surrounding SSD and flash cache claims! Conquer the fear and apprehension regarding what flash technology might do to your data! Learn how to ask the tough questions and get the right answers for your application!

This tutorial is designed for engineers, managers, and executives who need to make immediate decisions. It is presented by KnowledgeTek, the world’s leading data storage technology training company. Suggested prerequisites include a technical background and interest in data storage; this introductory class does not assume detailed engineering knowledge of chips, drives, flash memory, or storage systems.

Course Outline:
1. Storage Overview
  • Recent trends
  • Terminology
  • Storage tiers and caching
  • The device determines the system
2. NAND Flash Technology Fundamentals
  • Introduction to flash chip specifications
  • Floating gate transistor
  • Basics of reading, programming, and erasing
  • More bits per cell: SLC, MLC, and TLC
  • NAND array structure
  • Planar vs. wrap-around cells
3. SSD Architecture
  • Evolution of SSD architectures
  • Summary of SSD interfaces
  • Performance: IOPS, bandwidth, and latency
  • Testing Fundamentals
  • Insights on SSD spec sheets
4.. NAND Flash Errors and Wear
  • What wears out?
  • Endurance (P/E cycles) and retention
  • Wear-leveling, garbage collection, over-provisioning, write amplification
  • cMLC and eMLC
  • Basics of ECC (error correction coding)
5. Future Trends
  • Process geomentry
  • Technologies vying to replace NAND flash
  • Preparing for 3D
  • What to watch for at the Summit!
  • Suggested sources of reference information
About the Instructor:

Chuck Sobey is an internationally respected technology consultant, business advisor, and founder of the R&D services firm ChannelScience. He has over 20 years of direct design, manufacturing, and test experience in the data storage industry. His current areas of focus include evaluating new technologies and IP portfolios, developing signal processing and coding algorithms matched to the physics of new sensors, and advancing the state-of-the-art of data forensics.

An electrical engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara, Chuck has 6 US patents and many publications, including the widely circulated whitepaper Recovering Unrecoverable Data. He gave the keynote address at DISKCON's celebration of the 50th anniversary of the hard disk drive, and at Carnegie Mellon University’s celebration for the 2010 ECE graduating class. In 2012, he spoke at the IEEE International Technology Management Conference in Dallas, sharing the lessons-learned from the hyper-competitive data storage industry for maintaining lifelong, personal global-competitiveness.

About KnowledgeTek:
Since 1984, KnowledgeTek has been the #1 technology training seminar resource for professionals in the storage networking industry. KnowledgeTek technology courses are developed with our hands-on, experienced trainers and always include the most up-to-date information, using the latest leading-edge storage technology and devices.
Popular 2013 seminars include:
SAS; SATA; Hybrid-Disk Drive Technology; Solid-State Drives; PCI Express; NVM Express; SOPQl; SCSI Commands; ATA Commands (ACS-3); Perpendicular Technology; and Disk Drive Technology. Both public and private technology seminars are available.  For more information, see KnowledgeTek.com
Mon. Aug 12
1:00 - 5:00pm
Pre-Conference Seminar D: Introduction to NVM Express (NVMe) for Implementers
Organizer / Chairperson: John Carroll, Storage Architect, Intel
Instructors:
PCIe Overview (.5 hr.)
Peter Onufryk, Senior Director Product Development, PMC-Sierra
NVMe Protocol/Architecture (1.25 hrs)
Kevin Marks, Senior Principal Engineer, Dell
NVMe Drivers (1 hr.)
Keith Busch, Software Engineer, , Intel and Kwok Kong, Director Engineering, PMC-Sierra
NVMe Testing (.5 hrs)
Sarika Mehta, Validation Lead, Intel, and David Woolf, Senior Engineer, UNH-IOL
Seminar Description:
The significant advances in performance enabled by NVM storage technology, as embodied in PCIe-based Solid State Drives SSDs, demands that the surrounding platform infrastructure evolve to keep pace, to realize the full potential of these devices. NVM Express is an optimized, high performance, scalable interface standard, for Client and Enterprise, that unlocks the potential of PCIe-based SSDs now and for at least a decade into the future. This workshop will provide information to individuals or companies interested in building or deploying NVM Express PCIe SSDs.
About the Organizer:
John Carroll is a Software Engineer at Intel Corporation. Mr. Carroll has worked extensively with the NVM Express Promoters and Contributors to define the NVMe specifications. Mr. Carroll has a thorough knowledge of NVM Express.
Mon. Aug 12
5:30-7:00pm
Solid State Storage Reception Sponsored by the SNIA Solid State Storage Initiative
Presenters:
Tom Coughlin, President, Coughlin Associates
Eden Kim, CEO, Calypso Systems
Paul Wassenberg, Chair Solid State Storage Interface, Marvell
Paul Von Behren, Software Architect, Intel
Seminar Description:
Join the SNIA Solid State Storage Initiative (SSSI) as they discuss new developments in solid state storage. Get an update on the solid state disk market, and learn about solid state disk performance benchmarks. Visit displays that highlight SNIA Solid State Initiative programs, including Non Volatile Memory Programming, Performance Testing, and Workload I/O Capture. Take a survey on PCIe SSD, and learn how you can participate in the exciting 2013 programs of the SSSI.
Tuesday, August 13th
Tues, Aug 13
8:30-11:20am
Forum A-11: NVMe and PCIe SSDs (Standards Track)
Organizers: Janene Ellefson, Product Marketing Manager, Micron and David Akerson, Strategic Marketing Engineer, Intel
Chairperson: Janene Ellefson, Product Marketing Manager, Micron
Instructors:
NVMe Ecosystem Development
Amber Huffman, Senior Principal Engineer, Intel
NVMe Conformance and Interoperability
David Woolf, Senior Engineer, UNH-IOL
Microsoft's Perspective on NVM
Tobias Klima, Program Manager, Microsoft
NVMe Applications for Datacenter, Enterprise, and Client
Swapna Yasarapu, Director SSD Technical Marketing, sTec
Vision of NVMe in the Client
Munif Farhan, Storage Strategy Technologist Office of the CTO, Dell
Session Description:
The significant advances in performance enabled by NVM storage technology, as embodied in PCIe-based Solid State Drives SSDs, demands that the surrounding platform infrastructure evolve to keep pace, to realize the full potential of these devices. NVM Express is an optimized, high performance, scalable interface standard, for Client and Enterprise, that unlocks the potential of PCIe-based SSDs now and for at least a decade into the future. This session is part one and provides information on the maturity of NVM Express, the NVM Express ecosystem and how NVM Express products will benefit Data Center, Enterprise and Client systems.
Intended Audience:
This session is targeted at Hardware Engineers, Software Engineers, Engineering Managers, Product Managers, IT Managers, and Consultants.
About the Chairperson:
Janene Ellefson is a Product Marketing Manager at Micron. Ms. Ellefson has worked extensively with the NVM Express Promoters and Contributors to deliver NVMe specifications. Ms. Ellefson has a thorough knowledge of NVM Express and understands this technology from both the engineering and product marketing perspective.
Tues, Aug 13
8:30-11:20am
Forum B-11: Flash-Memory Based Architectures - A Technical Discussion, Part 1 (Architectures Track)
Organizer / Chairperson: Brian A. Berg, President Berg Software Design
Instructors:
Important Differences Between Consumer and Enterprise Flash Architectures
Robert Sykes, Director Applications, OCZ Technology
The Impact of NAND Lithography Trends on System Design
Michael Abraham, NAND Solutions Group Architect, Micron Technology
NAND Flash PHY Units for Advanced SSD Design
Hanan Weingarten, CTO, DensBits
Solving the Power Cycling Challenge in SSDs
Andy Tomlin, Chief Architect, Skyera
Session Description:
This session will include presentations about the most important technical issues of flash memory-based architectures, particularly firmware and the Flash Translation Layer (FTL). Topics will include how data integrity, availability and reliability are accomplished, as well as how targeted performance affects cost and architecture. Write atomicity as well as standards efforts regarding flash allocation defragmentation issues (e.g., the TRIM command) will be presented, as well as how architecture is affected by the device's interface (e.g.,SCSI Express and NVMe).
Intended Audience:
Hardware Engineers and Software Engineers, and anyone working in the Flash Memory industry with a curiosity or need to know the highly technical aspects of how flash memory-based devices are able to use transistors to create a resilient, portable and ubiquitous storage media.
About the Organizer / Chairperson:
Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with Flash Memory, Optical Storage, Magnetic Storage and RAID Arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and Server Blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.
Tues, Aug 13
8:30-11:20am
Forum C-11: Enterprise SSDs (SSDs Track)
Organizers: Tom Coughlin, President Coughlin Associates and Scott Shadley, Senior Business Development Manager, Micron Technology
Chairperson: Scott Shadley, Senior Business Development Manager, Micron Technology
Instructors:
The Need for Standardization in the enterprise SSD Product Segment
James Gathman, Chief Engineering Manager, Gary Tressler, Senior Technical Staff Member, IBM, and Adam McPadden, Electrical Engineer, IBM
Double SSD Speeds with Software and DRAM
Jason Caulkins, Chief Technologist, Dataram
Emerging SSD Form Factors Used in Both Client and Enterprise
Kristen Hopper, Product Marketing Manager, Micron Technology
How SSD Power Faults Scramble Your Data
Joseph Tucek, Senior Research Scientist, HP
SSD Design Considerations for Ultra-Low Latency
Bernie Rub, VP and CTO, SMART Storage Systems
Qualification Process for Enterprise SSDs
Jeff Fritzjunker, Manager Power Systems, IBM
Session Description:
SSD is playing a critical role for enterprise applications. Enterprise end-users, storage designers and engineers need to understand how the choices of NAND flash memory and controllers impact performance, endurance and the resulting applications. This session will give participants important information on SLC and MLC flash, SSD performance with use, endurance in enterprise applications and the how different applications may impact the choice of NAND flash memory technology.
Intended Audience:
Executives, Engineers, End Users, Technology Journalists, Press, Technologists, Marketing Professionals, Applications Engineers, Entrepreneurs, Academicians, Students, and other Researchers
About the Organizers:
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 30 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 100 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Electronics: The Essential Guide”, published by Elsevier. He is also the organizer of the annual Storage Visions Conference and the Creative Storage Conference.
Scott Shadley is a Senior Product Marketing Manager, supporting Micron’s Enterprise SSD products and marketing initiatives. His responsibilities include new product definition, product management, sales support, and marketing strategy for enterprise SSDs. Previously, Scott was Director of Enterprise SSD Marketing at STEC. Before that, he was the marketing manager for Micron’s Mobile Segment, after holding various positions in technical marketing, NOR/NAND flash applications engineering, NOR/NAND quality and reliability assurance engineering, and NOR/NAND process development and integration with Micron. He earned a BSEE from Boise State University and an MBA from the University of Phoenix.
Tues, Aug 13
8:30-11:20am
Forum D-11: Flash in Data Centers (Enterprise Storage Track)
Organizer: Kent Smith, Senior Director Marketing, LSI
Chairperson: Lane Mason, Independent Consultant
Instructors:
How Flash is Changing Application Deployment Models
Matt Goldensohn, Director Labs, WhipTail Technologies
Don't Let Your Favorite Benchmarks Lie to You
Kent Smith, Senior Director Marketing, LSI
Stop Wasting Money on $/GB and Invest in $TBW
Esther Spanjer, Director SSD Technical Marketing, SMART Storage Systems
Why SSD and flash Need More Brains to Reach the Corporate Data Center
Momchil Michailov, CEO, Sanbolic
NVMFS: A Hybrid File System for Improving Random Write in SSDs
A.L. Narasimha Reddy, Professor, Texas A&M University
Tues, Aug 13
8:30-9:50am
OPEN Session 101-A: SSD Testing Challenges, Part 1
Organizer: Eden Kim, CEO, Calypso Testers
Chairperson: Dave Deming, President, Solution Technology
Paper Presenters:
PCIe SSD Blind Survey Results
Eden Kim, CEO, Calypso Testers
NAND Flash and Why Quality Device Programming Matters
Anthony Ambrose, CEO, DataIO
The Role of Advanced Test and Validation in Storage Development
Vipul Mehta, VP Marketing and Business Development, OakGate Technology
Testing Methodologies
Mike Bellon, VP  Engineering, Flexstar Technology
Flash vs. Disk Storage: Testing Workloads is Key
Len Rosenthal, VP Marketing, SwiftTest
Tues, Aug 13
8:30-9:50am
OPEN Session 101-B: Mobile Applications (Applications Track)
Organizer  /Chairperson: Walker Blount, VP Storage Systems, Web-Feet Research
Paper Presenters:
Mobile Storage Designs for Compliance and Interoperability
Andy Haines, VP  Worldwide Marketing, Arasan Chip Systems
Truth About eMMC Performance Benchmark
Andrew Lee, CEO, Elixir Flash
Flash Storage: A True Mobile Catalyst
Kathy Choe Thomas, Senior Manager NAND Memory Marketing
Tues, Aug 13
8:30-9:50am
OPEN Session 101-C: Solid State Hybrid Drives Help Meet Today's Storage Demands (Hardware Track)
Chairperson: John Rydning, Research VP Hard Drives/Semiconductors, IDC
Panelists
Don Jeanette, Director Product Marketing, Toshiba
David Burks, Director Product Marketing, Seagate
Ted Deffenbaugh, Senior Director Product Marketing, Western Digital
Sachin Piplani, Director Global Marketing, HGST
Tues, Aug 13
10:05-11:20am
OPEN Session 102-A: 3D Flash: The Next Dimension (Testing Track)
Organizers: Bob Pierce, Senior Director Flash Products, Cadence Design Systems and Chuck Sobey, Channel Science
Chairperson: Tadashi Yogi, Principal, Yogi and Associates
Paper Presenters:
New Wafer Level Stacking Technologies and Their Applications
Timothee Dargnies, CEO, 3D Plus
Access Devices for 3D Crosspoint Memory
Kumar Virwani, Research Staff Member, IBM
3D VRRAM
Henry Hong-Yu Chen, Doctoral Student, Stanford University
2D to 3D Flash Transition
Gil Russell, Principal Analyst, Bright Side Analytics
Session Description:
As the lithography line width diminishes below 19 nm, the third dimension provides additional means to increase the density/capacity per chip and/or device. This can be accomplished at the chip level such as the use of Fin FET or packaging level such as stacking. This session explores novel schemes to maintain the progress in data storage capacity into the future.
About the Organizers:
Bob Pierce is Sr. Director of Flash Products in Cadence Design Systems and Chuck Sobey is the President of Channel Science. Both are well versed in Flash Memory and SSD development of the past as well as emerging memory technologies.
Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which focuses on accelerating engineering and science innovation in data intensive industries. He is currently evaluating new technologies and IP portfolios; developing signal processing and coding algorithms matched to the physics of new sensors and storage elements; and advancing the art of data forensics. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.
About the Chairperson:
Tadashi Yogi is an experienced technologist in data storage. He has over 25 years’ experience in HDD industry in functions ranging from R&D to technology integration in HDD products in companies, HitachiGST, Maxtor Corp. and IBM Research. He holds Ph.D. in Applied Physics from California Institute of Technology.
Tues, Aug 13
10:05-11:20am
OPEN Session 102-B: Consumer Applications (Applications Track)
Organizer / Chairperson: Andy Marken, President, Marken Communications
Paper Presenters:
Optimizing User Experience with Removable Storage
Brian Kumagai, President SD Association
SSDs in the Consumer Market
Cameron Crandall, Senior Technology Manager, Kingston Technology
Clouds and Flash Memory Make Devices Easier to Use
Bob Witkow, President, Westwood Marketing
3-Bit SSDs in the Consumer Marketplace
Ryan Smith, Senior Manager SSD Product Marketing, Samsung Semiconductor
Session Description:
From the senior boomer down to the toddler there is an increasing expectation by consumers that their device, their system will have all of the storage capacity that they need, that it will come on instantly and run for hours. Smartphones and tablets transformed the way people view their devices that they carry with them as well as their home and auto. Look around you. It isn’t where is there a need for solid state memory but rather how can we help the product designer meet the expectations and needs for fast, rugged, reliable, long-lasting storage.
About the Organizer / Chairperson:
Andy Marken is the President of Marken Communications, a marketing consulting and communications agency. For more than 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 300 articles on management, marketing, communications and industry market segments. He is well-known as an insider commentator and an interpreter of PC/CE industry trends and activities.
Tues, Aug 13
10:05-11:20am
OPEN Session 102-C: FPGAs in Flash Controller Applications
Chairperson: Lara Dolecek, Assistant Professor, UCLA
Instructor:
David McIntyre, Manager Computer Storage Business Unit, Altera
Tues, Aug 13
11:30am-Noon
Jason Taylor photo
OPEN - Keynote 1: Flash at Facebook: The Current State and Future Potential
Speaker: Jason Taylor, Director Capacity Engineering and Analysis, Facebook
Introducer: Tom Coughlin, President, Coughlin Associates
Abstract:
Over the last few years at Facebook we've integrated flash into our databases, cache tiers, and service indexes. In this presentation we will review where flash has performed well and suggest a few areas in which the industry may be missing opportunities.
About the Speaker:
Jason Taylor is the Director of Capacity Engineering and Analysis at Facebook, where he leads the groups that manage the server budget and allocation, select next-generation servers, perform architecture reviews, and track the long term infrastructure plan. Before joining Facebook in 2009, Jason worked at several startups, including being Director of Operations at the popular Website BlueMountain.com. Jason holds a PhD from MIT in Ultrafast Lasers and Quantum Computing and a BE from Vanderbilt University in Physics, Electrical Engineering, and Mathematics.
About Facebook:
Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. More information is available at Facebook.
Tues, Aug 13
Noon-12:30pm
Zahid Hussain photo
OPEN - Keynote 2: Flash: Redefining the Possible
Speaker: Zahid Hussain, Senior Vice President and General Manager, EMC Flash Product Division
Introducer: Walker Blount, VP Storage Systems, Web Feet Research
Abstract:
Flash technology enables new levels of agility and application performance within IT data centers. This keynote session will cover the pervasive and transformative impact of flash on IT infrastructures and the evolving opportunities that flash presents to IT organizations. Find out how your organization can benefit from a diverse set of server and array-based flash technologies. Discover how EMC’s flash software and systems strategy will make flash more efficient, manageable, and reliable to meet the needs of increasingly demanding real-time datacenter environments. Learn how you can leverage an innovative flash software and systems architecture to achieve competitive advantage.
About the Speaker:
Zahid Hussain is Senior Vice President and General Manager of EMC’s Flash Products Division. In his role, Hussain oversees the development of Flash products and technology, driving innovative development efforts and mainstreaming Flash technologies into the marketplace including the Xtrem family of server flash and all flash array technologies. Prior to joining EMC in 2012, Hussain was Vice President of Engineering in VMware’s Cloud Infrastructure business, where he led the development teams in the releases of vSphere 4.1 and vSphere 5 product suites. Hussain holds more than 30 patents in the areas of computer graphics, computer systems, and networking systems.
About EMC:
EMC is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset—information—in a more agile, trusted and cost-efficient way. More information is available at EMC.
Tues, Aug 13
1:30-2:00pm
Gary Gentry photo
OPEN - Keynote 3: Flash and Hard Drives: Partners in Tomorrow's Storage Systems
Speaker: Gary Gentry, Senior VP  SSDs, Seagate
Introducer: John Sydning, Research VP Hard Drives/Semiconductors, IDC
Abstract:
Storage requirements continue to skyrocket - and it will take both flash and hard drives to satisfy them. Major issues will include how to use SSD and HDD technologies together to handle ever-increasing needs in public clouds, private clouds, massive (mega) web sites, and enterprise data centers. Big data, cloud storage, and the ever-expanding Internet will involve exabytes of storage which service providers and enterprises must be able to implement at a reasonable cost without sacrificing performance. This talk will focus on the challenges of deploying SSDs and HDDs together in massive datacenters today and meeting the needs of public cloud infrastructures.
About the Speaker:
Gary Gentry brings more than 30 years experience in the Storage and Memory industry. Gary has worked in various roles in Engineering, Product Line Management, Marketing, and Business Development. Gary spent 20 years in the HDD industry working for Micropolis, Control Data, Seagate, and Maxtor. After leaving the HDD industry in 2005, Gary was one of the founders and CEO of Storage Genetics, a company focused on developing state of the art Error Correction technologies for NAND flash. Before joining Seagate, Gary was the GM of Micron’s Enterprise SSD division in which he led the development of Enterprise SSDs. Gary rejoined Seagate in summer of 2012. He holds a BSEE and a MBA from the University of Tulsa.
About Seagate:
Founded in 1979, Seagate is a world leader in hard disk drives and storage solutions. From the videos, music and documents we share with friends and family on social networks, to servers that form the backbone of enterprise data centers and cloud-based computing, to desktop and notebook computers that fuel our personal productivity, Seagate products help more people store, share and protect their valuable digital content. Seagate offers the industry’s broadest portfolio of hard disk drives, solid-state drives and solid-state hybrid drives. In addition, the company offers an extensive line of retail storage products for consumers and small businesses, along with data-recovery services for any brand of hard drive and digital media type. Seagate employs more than 50,000 people around the world. More information is available at Seagate.
Tues, Aug 13
2:00-2:30pm
Iri Trashanski photo
OPEN - Special Keynote A: SSD Revolution in Client Devices and Data Centers
Speaker: Iri Trashanski, Vice President SSD Business, Marvell Semiconductor
Introducer: Jeff Janukowicz, Research Manager - Solid State Drives, IDC
Abstract:
Flash memory keeps advancing in both client devices and data centers. The wider use is fueled by new technologies offering higher performance and improved reliability at lower costs. This presentation will discuss the evolution of SSDs. It will focus on NAND, interfaces, ecosystem, Flash Management, ECC, and controller technologies. It will also describe a future path for integration with Hybrid HDDs and across the data center.
About the Speaker:
Iri Trashanski is Vice President of SSD Business at Marvell Semiconductor, where he is responsible for marketing, product management, business development, and strategic planning across the SSD product line and market segments. He previously managed Marvell Corporate Development activities, including M&A, investments, and strategic licensing. Before joining Marvell, hewas Director of Strategic Business Development for SanDisk’s SSD product line where he was responsible for setting the product vision and direction and building strategic alliances with leading players in the PC and mobile computing markets. He has also held business development, sales, and marketing positions at M-Systems and Netezza.

Iri holds an MBA (magna cum laude) from Babson College in Boston, and an MA and BA
About Marvell:
Marvell (NASDAQ: MRVL) is a global leader in providing complete silicon solutions enabling the digital connected lifestyle. From mobile communications to storage, cloud infrastructure, digital entertainment and in-home content delivery, Marvell’s diverse product portfolio aligns complete platform designs with industry-leading performance, security, reliability and efficiency. At the core of the world’s most powerful consumer, network and enterprise systems, Marvell empowers partners and their customers to always stand at the forefront of innovation, performance and mass appeal. By providing people around the world with mobility and ease of access to services adding value to their social, private and work lives, Marvell is committed to enhancing the human experience. For more information, see www.marvell.com .
Tues, Aug 13
2:30-3:00pm
OPEN - Special Keynote B: Ushering in the 3D Memory Era with Vertical NAND
Speakers: Jim Elliott, VP Memory Marketing, Samsung Semiconductor, and E.S. Jung, EVP/GM, Semiconductor R&D Center, Samsung Electronics
Introducer: Jim Handy, Director/Chief Analyst, Objective Analysis
Abstract:
In this presentation, Samsung will discuss a major breakthrough in overcoming the NAND flash scaling limit. We will explain how we have achieved this breakthrough, and show why a major shift in flash manufacturing is critical for consumer electronics and enterprise applications. The world’s first three-dimensional (3D) vertical NAND flash memory is a cost-effective way to provide over twice the scaling of 20nm-class planar NAND flash with 2X-10X the reliability. The vertical 3D NAND will allow new levels of innovation in circuits, structures, materials, and manufacturing processes. It will scale up to 1Tb and beyond per individual NAND chip.
About the Speakers:

Jim Elliott, Vice President of Memory Marketing at Samsung Semiconductor, oversees all product marketing activities for Samsung’s memory organization in the Americas. He also oversees US marketing communications activities for Samsung Semiconductor. Elliott has 17 years experience in the semiconductor industry, focused on product sales and marketing at major multinational companies. With Samsung for the past 11 years, he has held leadership positions in both marketing and sales.
Elliott holds a BA from the University of California at Davis and an MBA from Cal Poly San Luis Obispo. He has been a featured guest speaker at many industry conferences, including G20/ICT Summit, Global Semiconductor Alliance Memory Conference, International Symposium on Quality Electronic Design, Memcon, Flash Memory Summit, and JEDEC forums.

E.S. Jung, Executive Vice-President at Samsung Electronics, is the General Manager of the Semiconductor R&D Center. He is in charge of R&D activities ranging from basic research through chip level testing of memory, advanced logic, and new memory technology. Previously, he was in charge of the Manufacturing Operations Center at the System LSI Division. During his 28-year career at Samsung, he has participated in the entire semiconductor R&D process from device development through technology, process, and architecture development and manufacturing. He holds a MS in Physics from Seoul National University and a Ph.D. in Physics from the University of Texas at Arlington.

About Samsung Semiconductor:

Samsung Semiconductor is a wholly owned subsidiary of Samsung Electronics. As the leader in advanced memory solutions for home, mobile, and office applications, Samsung Semiconductor is the world’s largest producer of DRAM, flash, SRAM, and high-end graphics memory. In addition, it is a major global producer of optical disk drives, hard drives, system logic, sensors, and controllers. Samsung also has emerged as the largest producer of LCD displays, providing the widest range of products for TVs, desktop monitors, notebook/netbook PCs, and mobile devices. Furthermore, Samsung provides fabless and fab-lite customers with state-of-the-art design and manufacturing at 90, 65, 45, and 32/28 nanometers. Visit Samsung for move information.

Tues, Aug 13
3:15-4:25pm
Forum A-12: NVMe and PCIe SSDs: Panel on NVMe Deployment and What's Next - continued from A-11 (Standards Track)
Organizers: Janene Ellefson, Product Marketing Manager, Micron, and David Akerson, Strategic Marketing Manager, Intel”
Chairperson: Sergis Mushell, Principal Research Analyst, Gartner
Paper Presenter:
1.1 Specification Overview and Future Directions
Peter Onufryk, PMC-Sierra
Panelists:
Steve Sardella, Distinguished Engineer, EMC
David Landsman, Senior Staff Standardization Engineer, SanDisk
David Dale, Director Industry Standards, NetApp
Indong Kim, Senior Manager Strategic Marketing and Product Planning Team, Samsung
Tom Lenny, Program Manager - Future Client I/O, Seagate
Sumit Puri, Senior Director Strategic Marketing, LSI
Session Description:
The significant advances in performance enabled by NVM storage technology, as embodied in PCIe-based Solid State Drives SSDs, demands that the surrounding platform infrastructure evolve to keep pace, to realize the full potential of these devices. NVM Express is an optimized, high performance, scalable interface standard, for Client and Enterprise, that unlocks the potential of PCIe-based SSDs now and for at least a decade into the future. This session is part one and provides information on the maturity of NVM Express, the NVM Express ecosystem and how NVM Express products will benefit Data Center, Enterprise and Client systems.
Intended Audience:
This session is targeted at Hardware Engineers, Software Engineers, Engineering Managers, Product Managers, IT Managers, and Consultants.
About the Chairperson:
Janene Ellefson is a Product Marketing Manager at Micron. Ms. Ellefson has worked extensively with the NVM Express Promoters and Contributors to deliver NVMe specifications. Ms. Ellefson has a thorough knowledge of NVM Express and understands this technology from both the engineering and product marketing perspective.
Tues, Aug 13
3:15-5:25pm
Forum B-12: Flash-Memory Based Architectures: A Technical Discussion, Part 2 (Architectures Track)
Organizer/Chairperson: Brian A. Berg, President, Berg Software Design
Instructors:
The Nibbles and bits of SSD Data Integrity
Earl Cohen, Chief Architect - Flash Components Division, LSI
ECC/DSP Architecture for Enabling Reliability Scaling for Sub-20nm NAND
Idan Alrod, Director Research, SanDisk
Flash Controller Architeture for All-Flash Enterprise Arrays
Andy Walls, Distinguished Engineer, IBM
How Next Generation NV Technology Affects Storage Stacks and Architectures
Marty Czekalski, Interface and Emerging Architecture Program Manager, Seagate Technology
Session Description:
This session will include presentations about the most important technical issues of flash memory-based architectures, particularly firmware and the Flash Translation Layer (FTL). Topics will include how data integrity, availability and reliability are accomplished, as well as how targeted performance affects cost and architecture. Write atomicity as well as standards efforts regarding flash allocation defragmentation issues (e.g., the TRIM command) will be presented, as well as how architecture is affected by the device's interface (e.g.,SCSI Express and NVMe).
Intended Audience:
Hardware Engineers and Software Engineers, and anyone working in the Flash Memory industry with a curiosity or need to know the highly technical aspects of how flash memory-based devices are able to use transistors to create a resilient, portable and ubiquitous storage media.
About the Organizer / Chairperson:
Brian A. Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 50 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.
Tues, Aug 13
3:15-5:25pm
Forum C-12: SSD Technology (SSDs Track)
Organizer: Tom Coughlin, President, Coughlin Associates
Chairperson: Gary Tressler, Senior Technical Staff Member, IBM
Instructors:
Why the Endurance of cMLC Doesn't Matter
William Radke, Senior Director Architecture, Skyera
Optimization Techniques Change the Competitive Landscape
Jared Floyd, CTO, Permabit
B4-Flash Memory for SSD Applications
Moriyoshi Nakashima, President, Genusion
12Gb/s SAS: Ready for Takeoff
Ulrich Hansen, Director Market Development, HGST
Flash and DRAM Silicon Scaling Challenges
Jung Yoon, Team Leader Memory Quality and Technology, IBM; Hillary Hunter, Systems Memory Strategist/Manager, IBM , and Gary Tressler, Senior Technical Staff Member, IBM
Run Your Flash at DRAM Speeds
Riccardo Badalone, CEO, Diablo Technologies
IOPS/SchmIOPS! What Really Matters in SSD Performance
Knut Grimsrud, Director Storage Architecture/Intel Fellow, Intel
Session Description:
The figures of merit of SSD performance continue to evolve. With the decreasing node size of semiconductor technology increasing memory capacity per unit area, special attention and technology improvements are imperative in reliability, endurance, and performance. This session will discuss techniques to improve SSD performance and reliability and what this means for enterprise end users. SSDs have become a mainstay in data center, enterprise, cloud, personal, SMB, industrial, and military applications. Performance and reliability is particularly important in the emerging big data market.
About the Organizer:
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 20 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Electronics: The Essential Guide”, published by Elsevier. He is also the organizer of the annual Storage Visions Conference and the Creative Storage Conference.
Tues, Aug 13
3:15-5:45pm
Forum D-12: Enterprise Storage Design (Enterprise Storage Track)
Organizer / Chairperson: Rob Peglar, CTO Americas, Isilon Systems
Instructors:
Opening Remarks
Rob Peglar, CTO Americas, EMC Isilon Systems
Hybrid Storage Performance Characteristics
Kirill Malkin, CTO, Starboard Storage
Issues with Overprovisioning in All-Flash Arrays
William Radke, Senior Director Architecture, Skyera
Improving the Enterprise Storage Stack
Doug Dumitru, CTO, EasyCo
SSDs in Scaleout Storage Environments
Andy Mills, CEO, Enmotus
Removing the I/O Bottleneck in Enterprise Storage
Walter Amsler, Senior Director, HDS
Seminar Description:
Enterprise storage today must change to meet new requirements in the data center. Cloud computing and big data are among the latest drivers, but existing issues such as virtualization, data tiering, architecture and data policy still exist and must be addressed. Meanwhile, the numbers of applications and users continues to expand, as do the needs for rapid, on-line access. Solid state storage is an important tool in satisfying increased demand and providing faster access at reasonable cost. However, managers must understand what flash technology can provide and how to make cost/performance tradeoffs. Flash-centric issues such as write amplification, wear and endurance must also be handled.
Intended Audience:
Network and Data Center Directors; Managers and Engineer; Enterprise Storage System Designers; Software Designers, Enterprise Flash and SSD Product Managers & Marketing Engineers; Large-Scale Systems Designers; Investors & Analysts.
About the Organize/Chairperson:

Rob Peglar is Chief Technology Officer, Americas at EMC Isilon. A 36-year industry veteran and published author, he leads efforts in technology and architecture with strategic customers and partners throughout the Western Hemisphere, and helps define future EMC business and technology requirements. He is a former Director of the SNIA and co-chair of the SNIA Analytics and Big Data Committee. He has extensive experience in data management and analysis, high-performance computing, distributed cluster architectures, I/O performance optimization, cloud storage, replication and archiving strategy, and storage virtualization. He has been a speaker or panelist at leading storage and cloud-related seminars and conferences worldwide.

Before joining EMC Isilon, Mr. Peglar was a Senior Fellow and Vice President of Technology at Xiotech. He has also held management & engineering positions at StorageTek, Network Systems, Control Data, and ETA Systems. He holds a BS in Computer Science from Washington University (St. Louis, MO), and did graduate study at Washington U’s Sever Institute of Engineering.

Tues, Aug 13
3:15-4:25pm
OPEN Session 103-A: Flash Security Like You Mean It (Security Track)
Organizer: Michael Willett, Storage Security Strategist, Samsung
Chairperson: Rich Fetik, CEO, Data Confidential
Paper Presenters:
Standards Based Erasure and Disposal of Solid State and Hybrid Devices
Monty Forehand, Development Engineering Director, Seagate Technology
End Point Device Secures Cloud Storage
Wei-Ti Liu, President, LucidPort
Certification: What Is It and When Do You Need It?
Patrick Warley, Head of R&D, Integral Memory
Security Considerations for USB 3.0 Windows on a  Stick
Duane Linsenbardt, Executive Director Systems Engineering, SPYRUS
About the Chairperson:
Richard Fetik, CISSP, is a recognized security expert and is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reduced operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a device security model that includes the patented storage firewall and other technologies that change the game in information security. His model provides whitelist protection against spyware and other malware from writing themselves to a storage firewall protected drive and even from executing from off of the protected drive.
Tues, Aug 13
3:15-4:25pm
OPEN Session 103-B: Improving Flash Performance (Applications Track)
Organizer / Chairperson: Anthony Le, Senior Director - Segment Marketing, Spansion
Paper Presenters:
New Architecture for Code-Shadowing Applications
Anil Gupta, Technical Executive, Winbond Electronics
Improving Performance with DDR
Cliff Zitlaw, Fellow, Spansion
Panelist:
Syed Hussain, Strategic Marketing Manager, Winbond Electronics
Session Description:
Innovation in NOR continues with the recent announcement of an 8Gb parallel NOR device and 32nm in development.  Join NOR flash memory manufacturers Spansion and Winbond as they discuss new architectures and best practices for improving performance in minimum pin counts, leveraging Serial Protocol Interface (SPI) flash memory for embedded applications.  This session will provide an overview of the types of embedded applications that benefit most from SPI flash memory, the specific requirements embedded systems demand from SPI Flash memory, and the trends driving these requirements.  Presenters will highlight new architectures for code-shadowing, double data rate (DDR) modes, and case studies of best practices for improving serial NOR performance.  The session will also open up the discussion to engage audience members to share concerns, ideas, and technical questions.
About the Organizer / Chairperson:
Anthony Le is Senior Director, Segment Marketing at Spansion where he drives memory business development in key segments such as automotive, industrial/medical, communications, and consumer. He previously held senior marketing and engineering roles with Winbond, Xilinx, Hynix, and AMD. He has a BSEE from University of California, Davis and an MBA from the University of Phoenix.
Tues, Aug 13
3:15-4:25pm
OPEN Session 103-C: Enterprise SSDs: Who's Adopting Them and Why? (Marketing Track)
Organizer: Frank Berry, President, IT Brand Pulse
Chairperson, Jay Kramer, President, Network Storage Advisors
Instructor:
Frank Berry, President, IT Brand Pulse
Tues, Aug 13
4:35-5:45pm
OPEN Session 104A: What, Me Worry? Is Flash Security an Issue? (Security Track)
Organizers: Vijay Ahuja President, Cipher Systems, Rich Fetik, CEO, Data Confidential, Bob Thibadeau, Senior VP / Chief Scientist, Wave Systems and Michael Willett, Storage Security Strategist, Samsung
Chairperson: Rich Fetik, CEO, Sata Confidential
Manuel Offenberg, Principal Engineer - Security Enginnering, Seagate Technology
Michael Willett, Storage Security Strategist, Samsung
Bob Thibadeau, Senior VP / Chief Scientist, Wave Systems
Landon Curt Noll, Astronomer / Technical Leader, Cisco Systems
Tues, Aug 13
4:35-5:45pm
OPEN Session 104-B: Innovation in Flash Memory (Applications Track)
Organizer / Chairperson: Pallab Chatterjee, CTO, SiliconMap
Panelists:
Innovations in Non-volatile Technologies
Currie Munce, VP  Research, HGST
Stuart Parkin, IBM Fellow, IBM
RRAM - The Next "Flash"
Philip Wong, Professor, Stanford University
Tues, Aug 13
4:35-5:45pm
OPEN Session 104-C: Solid State Storage is an Investment, Not a Cost (Applications Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Mark Peters, Senior Analyst, Enterprise Storage Group
Panelists:
Paul Feresten, Senior Product Marketing Manager, NetApp
Don Walker, Enterprise Storage Product Architect, Dell
Rich Castagna, Editorial Director, TechTarget
Tom Isakovich, CEO, Nimbus Data Systems
Session Description:
There is often a fine line between all the storage you need and how quickly individuals and work group teams can get work done and workflow costs..  When it comes to rapid storage response, solid state technology leaps to the forefront.   When an organization's workgroup must simply deal with very large volumes of data with most of the processing done in the background, platter storage will continue to deliver good, economic workflow.  Every organization faces the same performance and storage cost  dilemma.  Users want the information/content immediately.  Senior management wants the lowest cost, highest capacity possible.  The panel session of solution providers will discuss the key questions and key concerns IT customers have when making their selection.  What are the tipping points for SSD over spinning media?  Drawing from their technology and customer experience the panelists will explain what the key customer decision points are for SSD or HD or both and why.
Intended Audience:
Senior Management, Marketing, Product Management
About the Organizer / Chairperson:
Andy Marken is the President of Marken Communications, a marketing consulting and communications agency. For more than 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 300 articles on management, marketing, communications and industry market segments. He is well-known as an insider commentator and an interpreter of PC/CE industry trends and activities.
Tues, Aug 13
4:35-5:45pm
Session 104-D: Standards (Standards Track)
Organizer: John Geldman, Director Industry Standards, Micron Consumer Products Group and Amber Huffman, Senior Principal Engineer, Intel
Chairperson: John Geldman, Director Industry Standards, Micron Consumer Products Group
Paper Presenters:
Interface Standards Drive Enterprise Capabilities Forward
Mike James, Director Engineering, SanDisk
Fibre Channel: The Ultimate Interface for Flash Storage
Mark Jones, Director Technical Marketing / President, Emulex
SATA v3.2: Features, Benefits, and Applications
Paul Wassenberg, Director of Product Marketing, Marvell Semiconductor
Theory and Practice of the Low-Power SATA Spec DEVSLP
Steven Wells, Principal Engineer, Intel
How Accelerating Flash Speeds Drive the Need for 10G USB
Eric Huang, Product Marketing Manager, Synopsys
Tues, Aug 13
6:00-7:00pm
OPEN Plenary Session: Flash Below 20 nm: What is Coming and When?
Organizers: Tom Coughlin, President, Coughlin Associates and Jim Handy, Director and Chief Analyst, Objective Analysis
Panelists: TBD
Gill Lee, Principal Member Technical Staff, Applied Materials
Mark Webb, Independent Consultant
Chuck Dennison, Senior Director NAND Process Integration, Micron
Saied Tehrani, CTO, Spansion
Myoungkwan Cho, Research Fellow/VP Device Engineering, SK hynix
Ritu Shrivastava, VP Technology Development, SanDisk
Session Description:
Flash memory technology is rapidly reaching a critical stage. Processes at dimensions below 20nm require new approaches to achieve maximum chip complexity with minimum cost and reasonable yield. Manufacturers are already transitioning to new materials and are considering dramatically new device structures. They are even looking at alternative technologies that might eventually replace NAND flash altogether. In this panel, leading flash technology experts will briefly outline their expectations and likely timetables. They will explore what will happen when, and how it is likely to impact designs and NVM availability and price.
Intended Audience:
Flash-based system designers, controller designers, hardware engineers, engineering managers, storage engineers and specialists, product marketing engineers and managers, product planning specialists, CTOs, systems engineers and managers
Tues, Aug 13
7:00-8:30pm
OPEN - Beer, Pizza and Chat with the Experts (Sponsored by Cadence)
Organizers: Tom Coughlin, President, Coughlin Associates and Jim Handy, Director and Chief Analyst, Objective Analysis
Table Leaders:
Controllers
Vlad Adam, VP Firmware/Software, Skyera and Thad Omura, VP Marketing, LSI
Software
Amit Bothra, VP NAS Technologies, Skyera and Thom Denholm, Technical Product Manager, Datalight
Standards
Jim Pappas, Director Initiative Marketing, Intel and John Geldman, Director Industry Standards, Micron Consumer Products
Markets
Lee Stein, Consultant, Stein Writes and Jeremy Werner, DIrector Marketing, LSI
Security
Michael Willett, Storage Security Strategist, Samsung
Reliability / Performance
Roy DCruz, VP SAN Architecture, Skyera and Anthony Ambrose, CEO, DataIO
Endurance
Conor Ryan, VP Software, NVMdurance
Consumer Applications
Brian Bulkowski, CTO, Aerospike and Jason Caulkins, Chief Technologies, Dataram
Mobile Applications
Andy Haines, VP Worldwide Marketing, Arasan Chip Systems
Enterprise Applications
Ritu Jyoti, VP Product Management, Kaminario
Data Recovery
Stephen Bates, Principal Engineer, PMC-Sierra and Troy Hegr, Data Recovery Technology Manager, Kroll Ontrack
New Technologies
Alex Vainberg, Director Product Marketing, TI and Bob Witkow President, Westwood Marketing
SSDs
Sean Stead, SSD Technical Marketing, sTec and Ryan Smith, Senior Manager SSD Product Marketing, Samsung Semiconductor
MLC Flash
William Radke, Senior Director Architecture, Skyera
MRAM/RRAM
David Eggleston, Principal, Intuitive Cognition Consulting and Barry Hoberman, CEO, Spin Transfer Technologies
Embedded Applications
Tom McCormick, Senior Systems Engineer, SMART Modular and Michal Jedrak, Product Marketing Manager, Cadence
SSD Performance
Eden Kim, CEO, Calypso Testers
Education
Lara Dolecek, Assistant Professor, UCLA
Testing
Easen Ho, CTO, Calypso Testers and Scott Filler, SSD Marketing Manager, Advantest
Hardware Design
Andy Tomlin, chief Architect, Skyera and Kiran Gunnam, Senior Hardware Engineer, NVIDIA
Big Data
KRS Murthy, CEO, I Cubed
SATA Express
Paul Wassenberg, Director Product Marketing, SATA-IO / Marvell
PCIe Flash
Carolyn Hanna, Product Marketing Manager, sTec and Sumit Puri, Senior Director Strategic Marketing, LSI
NVMe
Mike James, Director Engineering, SanDisk and Swapna Yasarapu, Director SSD Technical Marketing, sTec
Green Flash
Jared Floyd, CTO, Permabit
Enterprise Storage
Matt Pujol, Senior Hardware Product Manager, HDS
Error-Correcting Codes
Nenad Milodinovic, Director System Architecture, Proton Digital and Hooman Parizi, VP Design Engineering, Proton Digital
Flash over Memory Interface
Maher Amer, CTO, Diablo Technologies
End Users
Paul Evans, CEO, Daystrom Technologies
Session Description:
This session will give attendees a chance to discuss a wide variety of subjects in an informal atmosphere and ask questions of experts in specific areas. Attendees are welcome to move from table to table during the session, increasing their exposure to different subjects. Emphasis will be on frequently asked questions, best practices, hints and warnings, major issues, and key products and standards. Beer, wine, soft drinks, and pizza will be served to promote informality and encourage networking.
Intended Audience:
Marketing and sales managers and executives, marketing engineers, product managers, product marketing specialists, hardware and software designers, software engineers, technology managers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, marcom specialists, product marketing engineers, financial managers and executives, system engineers, test engineers, venture capitalists, financial analysts, media representatives, sales representatives, distributors, and solution providers.
About the Organizers:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is often quoted in the electronics trade press and other media.
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 30 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Electronics: The Essential Guide”, published by a division of Elsevier. He is also the organizer of the annual Storage Visions Conference and an Adjunct Professor at Santa Clara University.
Wednesday, August 14th
Wed, Aug 14th
8:30-10:50am
Forum A-21: Advances in SCSI: Addressing Today's Flash Solutions (Standards Track)
Organizer: David Allen, Director Storage Business Development, PMC-Sierra
Chairperson: TBD
Instructors:
The SCSI Franchise Adapts for Solid State
David Allen, Director Storage Business Development, PMC-Sierra
Optimized Solid State SCSI Initiative
Joe Foster, ISS Storage Architect, HP
Advances in SCSI for Flash
Marty Czekalski, Interface and Emerging Architecture Program Manager, Seagate/STA
ExpressBay: Performance and Power
Mike James, Director Engineering, SanDisk
Beyond 12Gb/s SAS
Greg McSorley, Technical Business Development Manager, Amphenol
Wed, Aug 14th
8:30-10:50am
Forum D-21: Enterprise Caching (Enterprise Storage Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Dennis Martin, Demartek
Instructors:
Transform Your SAN with Transparent Application Acceleration
Cameron Brett, Director Solutions Marketing, QLogic
Caching in Shared Environments
Andy Walls, Distinguished Engineer, IBM
Accelerating DB Applications Through Direct Pass Caching
Allon Cohen, VP  Software and Solutions,, OCZ Technology
Caching Slow Storage in Fast Non-Volatile Memory
Meenakshi Sundaram, Grad Student, UCSD
Flash Technology and Data Protection Throughout the Data Path
David Nicholson, Chief Strategist, EMC
It's Time for Mass Scale VDI Adoption
Doug Rainbolt, VP Marketing, Alacritech
Session Description:
Enterprise data centers are embracing flash technology for storage devices. SSD caching is an excellent way to deploy flash technology for enterprise applications in data centers, and it has fostered a hotbed of activity. The Enterprise Caching session includes presentations on the unique requirements of enterprise IT environments, the benefits that enterprise SSD caching can bring, and discussion of cache-friendly enterprise workloads.
Intended Audience:
Storage and system designers, engineers, specialists and analysts; data center, computer, or network managers or engineers; design engineers and engineering managers; consultants; test engineers; enterprise IT managers; storage software specialists and developers.
About the Organizer:
Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 50 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Master’s coursework at Stanford University
About the Chairperson:
Dennis Martin is the founder and President of Demartek, a computer industry analyst organization with its own on-site test laboratory. Demartek focuses on laboratory validation testing and performance testing of storage and related hardware and software products. Dennis has been working in the Information Technology industry since 1980, primarily involved in software development and project management in mainframe, UNIX, and Windows environments. He has worked for a variety of large and small end-user customers, and in engineering and marketing positions for storage vendors such as StorageTek.

Dennis Martin is the founder and President of Demartek, a computer industry analyst organization with its own on-site test lab. Demartek focuses on lab validation testing and performance testing of storage and related hardware and software products. Dennis has been working in the Information Technology industry since 1980, primarily involved in software development and project management in mainframe, UNIX, and Windows environments. He has helped a variety of large and small end-user customers, and held engineering and marketing positions for storage vendors such as StorageTek.
Wed, Aug 14th
8:30-10:50am
Forum E-21: Controllers and Flash Technology Part 1: Extending Performance on 10nm-Class Flash (Hardware Track)
Organizer / Chairperson: Chuck Sobey, Chief Scientist, ChannelScience
Instructors:
Overcoming the Challenges of 10nm-Class NAND Flash Memory
Yan Li, Director Engineering, SanDisk
SSD Controller Technologies for TLC NAND
Stanley Huang, Product Marketing Manager, Silicon Motion
The Keys to Next Generation NAND Interface Technology
Terry Grunzke, Senior Applications Engineer, Micron Technology
Extending Flash Memory Endurance Through Adaptive Tuning
Conor Ryan, VP Software, NVMdurance
Improving NAND Flash Memory Reliability with SSD Controllers
Sunghoon Cho, SK hynix
Flash Endurance and Retention Monitoring
Steve Hetzler, Fellow, IBM
Wed, Aug 14th
8:30-9:40am
OPEN Session 201-A: Data Recovery of SSDs (Data Recovery Track)
Organizers: Chris Bross, Senior Enterprise Data Recovery Engineer, DriveSavers
Chairperson: Krishna Chander, Principal Analyst, Chander Consulting
Paper Presenters:
Data Recovery from SSD: Lab and Challenges
Mike Cobb, Director of Engineering, DriveSavers
The Challenge of SSD Forensics
Paul Pelzi, Systems Architect, Guidance Software
SSD Data Protection and Recovery
David Blunden, Applications Engineer, Intel
Consumer Flash Device and Smart Device Recovery
Troy Hegr, Data Recovery Technology Manager, Kroll OnTrack
Session Description:

How is data recovered from SSDs? What is needed to conduct a forensic analysis of smartphones or SSDs? Are SSDs designed to make finding lost data easier? When should one engage a data recovery specialist? How does a forensic recovery specialist look for sensitive data?

In this session, manufacturers, data recovery experts, and forensic industry experts will discuss the science behind data recovery and forensic analysis of SSDs and smartphones. If you have experienced data loss or need to find out who is passing private information, you need to know who the experts are and what they do. After this session, you will gain an in-depth understanding of the effort involved in restoring lost data, and what is required to produce it as evidence in a legal case.

How is data recovered from SSDs? What is needed to conduct a forensic analysis of smartphones or SSDs? Are SSDs designed to make finding lost data easier? When should one engage a data recovery specialist? How does a forensic recovery specialist look for sensitive data?

Topics will include:
  • Inside look at SSD Data Recovery Challenges
  • SSD Data Recovery Lab Techniques and Challenges
  • Consumer Flash and Smart Device Recovery
  • SSD Data Forensics
  • Flash Technology and Data Protection
About the Organizers:
Chris Bross is Senior Enterprise Data Recovery Engineer at DriveSavers, the worldwide leader in secure data recovery. Since joining DriveSavers in 1995, Bross has engineered his way around physical trauma, mechanical damage and encryption issues to recover data on all types of failed storage devices. Today Bross manages the R&D team for solid state devices developing new tools, technology and techniques to overcome unique challenges and recover critical user data.
Sean Barry is a Technology Consultant at EMC, specializing in data protection and recovery. He was previously a consultant at Barry Business solutions and a Data Recovery Engineer and Manager at Kroll Ontrack. He has written several papers on data recovery and has presented at several conferences.
About the Chairperson:
Krishna Chander is the Principal Analyst at Chander Consulting where he focuses on storage systems marketing and analysis. He was previously a Senior Storage Analyst at iSuppli. He also has extensive experiences at IBM and Hitachi in storage systems analysis, thin film manufacturing, product development, and market positioning. He has an MS in Chemical Engineering from Lehigh University and an MBA from SUNY- Binghamton.
Wed, Aug 14th
8:30-9:40am
OPEN Session 201-B: SSDs and Big Data (SSDs Track)
Organizer: KRS Murthy, CEO,  I Cubed
Chairperson: Andras Boross, Senior Director Software Development, SunEdison
Panelists
The Flash Effect on Big Data
Bruce Moxon, Chief Solutions Architect, sTec
Missing Memory Perspectives in Big Data Industry
KRS Murthy, CEO, I Cubed
The New Generation SSD for Big Data Applications
Tony Lavia, Independent Consultant
Wed, Aug 14th
8:30-9:40am
OPEN Session 201-C: PCIe Power Budgets, Performance, and Deployment (Testing Track)
Organizer: Easen Ho, CTO, Calypso Testers
Chairperson: Eden Kim, CEO, Calypso Testers
Panelists:
Client Ultrabook Power
James Myers, Applications Engineering Manager, Intel
Enterprise Power and Performance Budgets
Chuck Paridon, Performance Architect, HP
PCIe in Enterprise: Plug and Play?
Doug Rollins, Senior Applications Engineer, Micron
PC Power and Performance Considerations
Gary Kotzur, Director/Distinguished Engineer - Storage Advanced Engineering, Dell
Data Center Deployment Issues
Tony Roug, Industry Consultant
Wed, Aug 14th
8:30-9:40am
Tutorial T-1: Universal Flash Storage: A New Standard for Mobile Devices (Tutorials Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Edward Grochowski, Computer Storage Consultant
Instructor:
Scott Jacobson, Senior Product Marketing Manager, Cadence and Perry Keller, Program Lead for Applications and Standards, Agilent
Session Description:
This tutorial will discuss Universal Flash Storage (UFS), a JEDEC standard that is specifically tailored for mobile applications and computing systems requiring high performance and low power consumption. How UFS builds on earlier standards including e-MMC in order to optimize read and write operations for both performance and flash cell wear will be explained, as well as how UFS is aligned with the MIPI Alliance Interconnect Layer. Attendees will be able to appreciate how these and other characteristics allow UFS to be the most advanced specification for both embedded and removable Flash memory-based storage in mobile devices such as smartphones and tablets.
About the Organizer:
Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with Flash Memory, Optical Storage, Magnetic Storage and RAID Arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and Server Blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford Univ.
About the Chairperson:
Ed Grochowski is a computer storage consultant focused on HDD products, flash memories, and other non-volatile memory technologies. He began his career with IBM’s microelectronic silicon activity in New York and later joined the IBM Almaden Research Center where his interests included hard disk drive and component evolutionary trends. Dr. Grochowski holds nine patents and has authored many articles on magnetic disk drives and component technology. He has a Ph.D. from New York University in Chemical/Materials Engineering.
About the Instructors:

Scott Jacobson is a product marketing manager supporting the Cadence VIP Catalog. He manages product marketing for the Memory Model Portfolio and Ethernet proto2

ols. He has over 20 years of experience in applications, sales and marketing roles in EDA. Scott began his career as a design engineer with Boeing Aerospace, and he holds a BSEE from Washington State University.

Perry Keller is the Program Lead for Applications and Standards in Agilent's Digital Test Division where he manages the Memory Application Program. He has over 25 years of experience in the areas of software and system engineering, high speed hardware and ASIC design and validation, software engineering, product marketing and project management. Perry received Masters in EE from Rice Univ.
Wed, Aug 14th
9:50-10:50am
OPEN Session 202-A: SSD Tips and Tricks (SSDs Track)
Organizer / Chairperson: Swapna Yasarapu, Director SSD Technical Marketing, sTec
Instructors:
It's All About Applications and Operational Considerations
Bruce Moxon, Chief Solutions Architect, sTec
Are We There Yet? Where Are We Going?
Sean Stead, SSD Technical Marketing, sTec
Flash Durability and Security. What You Need to Know
George Crump, Lead Analyst, Storage Switzerland
Session Description:
A lot has been written on how to design and build Enterprise SSDs and what makes Enterprise SSDs better. This session takes the SSD discussion to a whole new level and gets into the down and dirty of how best to use SSDs in real database and virtualization and performance oriented environments and get the best bang for buck. “Do I RAID an SSD or not? What are the best file systems to deploy on SSDs? Do I use PCIe cards or SAS SSDs? when do I used server based vs. all solid state arrays?” If you ever ask yourself these questions, come find the answers in this session.
About the Organizer / Chairperson:
As Director, SSD Product marketing sTec, Swapna Yasarapu is charged with leading STEC advance SSD computing group to deliver state of the art design and products. With a  Masters in Electrical Engineering from University of California, Irvine specializing in Computer systems and software and MBA from Anderson School of Management, University of California, LA with emphasis in Marketing and Strategy, Swapna blends her technical knowledge with her knowledge of the hi -tech industry in bringing enterprise class products to market. Swapna has over 15 years of in depth experience in hi-tech storage networks with responsibilities spanning from ASIC development, product development to managing hardware and software storage products through concept and development to production.
Wed, Aug 14th
9:50-10:50am
OPEN Session 202-B: Differentiate or Die: Marketing Flash-Based Storage Systems (Marketing Track)
Organizer / Chairperson: David Lamont, Partner, MarketingSage and Marketing Storage Blogger
Panelists:
Rich Castagna, Editorial Director, TechTarget
Mark Peters, Senior Analyst, Enterprise Storage Group
James Bagley, Senior Analyst, Storage Strategies NOW
Chris Preimesberger, Editor, Features & Analysis, eWeek
Gauray Tewari, Director, SAP Ventures
Session Description:
The market is hot and competition is fierce.  As CEOs, CTOs and marketers, how can we make our products stand out? How do we figure out what customers, analysts, press and investors want to hear? 

 Are they still responding to technology such as SLC or MLC, or benchmarks such as latency and IOPS?  Do they focus on features such as on-the-fly de-dupe, reliability and price, or respond to benefits such as TCO and ROI? Or, are they looking to solve problems with Big Data, cloud, databases, and virtualization?  And in the end, do any of these details matter more than the brand name on the box?

These are the strategic questions that a panel of expert journalists, analysts and VCs will address at this session.
A primer on differentiating Flash-based enterprise storage products is available on the Flash Memory Summit section of the Marketing Storage blog - http://goo.gl/lmtRu
About the Organizer / Chairperson:
David Lamont is a marketing expert and strategist with over 25 years storage experience, including 10 years marketing solid state products. He has worked with large storage vendors including IBM and Seagate as well as innovative storage and Flash vendors such as Texas Memory Systems, Tegile and GridIron Systems. David shares strategic insights on Flash, storage and marketing topics at www.marketing-storage.com. He is also a founding partner at Marketingsage, an agency that helps storage vendors with content development, publicity and lead generation.
Wed, Aug 14th
9:50-10:50am
Session 202-C: SNIA Solid State Storage Performance Test Specification (Testing Track)
Organizer: Eden Kim, CEO, Calypso Testers
Chairperson: Easen Ho, CTO, Calypso Testers
Instructors:
Eden Kim, CEO, Calypso Testers
Easen Ho, CTO, Calypso Testers
Wed, Aug 14th
9:50-10:50am
Tutorial T-2: Creating Storage Class Persistent Memory with NVDIMM (Tutorials Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Jason Caulkins, Chief Technologiest, Dataram
Instructor:
Paul Sweere, VP Engineering, Viking Technology
Session Description:
NVDIMM is the technology that will set the stride for the next five years as the critical enterprise storage and server architecture development. This tutorial will cover the development of NVDIMM, along with its benefits, features and tremendous potential in the server and storage ecosystem. Also discussed will be its potential bottlenecks and engineering tradeoffs, as well as system integration and support requirements. Key takeaways are (1) Overview of NVDIMM, (2) Requirements for system integration and board support, (3) Application and OS support for persistent memory, (4) Rethinking the storage ecosystem, and (5) Future applications. Intended audience: System and hardware architects and technologists, storage and server industry product managers, and software/firmware engineers.
About the Organizer:
Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with Flash Memory, Optical Storage, Magnetic Storage and RAID Arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and Server Blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford Univ.
About the Instructor:
Paul Sweere is the Vice President of Engineering for Viking Technology. In this role, he is responsible and focused on developing products leveraging next-generation memory and storage architectures, including NVDIMMs, SSDs, and memory module solutions. Prior to joining Viking Technology, Sweere has held engineering management positions at Dell, Fujitsu, and Tadpole Technology. With a starting career in designing CPUs and floating point processors, Sweere continues to innovate in the design and development of computer systems and peripherals such as servers, laptops, and video display systems.
Wed, Aug 14th
11:00-11:30am
Robert Crooke photo
OPEN - Keynote 4: Inspiring IT Innovation with SSD Solutions
Robert Crooke, Corporate Vice President and General Manager - Non-Volatile Memory Solutions Group, Intel
Introducer: David Floyer, CTO and Co-Founder, Wikibon
Abstract:
The past few years have brought tremendous advancements in Flash Memory Technology and SSD solutions. At the forefront of technology innovation, Intel is driving business value through integrated solutions based on modular technology. SSD solutions inspire IT innovation, enabling significant breakthroughs in performance, scale and efficiency across a broad range of enterprise applications including Clients, Virtualization, Cloud, Big Data and real-time business analytics. In this keynote we will talk about advancements in SSD technology, provide compelling examples of business solutions and discuss the future of SSDs.
About the Speaker:
Robert (Rob) Crooke is an Intel Corporate Vice-President and General Manager of the Non-Volatile Memory (NVM) Solutions Group. In this role, Crooke leads a worldwide organization responsible for NVM technology design and development, complete Solid State Drive (SSD) system hardware and firmware development, wafer and SSD manufacturing, as well as marketing for Intel's component, module, and SSD NVM businesses.

Previously, Crooke held leadership positions in Intel’s Atom and System on a Chip Development Group, Business Client Group, Desktop Product Group, Architecture and Solutions Division, Basic Microprocessor Division, and Performance Microprocessor Division. He joined Intel in 1989 in the sales force as a field applications engineer.

Before joining Intel, he held design engineering positions at Alliant Computer Systems and Custom Silicon. He received his bachelor's degree in computer systems engineering from the University of Massachusetts.
About Intel:
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. More information is available at Intel.
Wed, Aug 14th
11:30am-Noon
Ed Doller photo
OPEN - Keynote 5: Storage Architecture for the Data Center in 2020
Speaker: Ed Doller, Vice President and Chief Memory Systems Architect, Micron
Introducer: Jim Harrison, West Coast Editor, Electronic Products
Abstract:
As the growth of Big Data rises exponentially, the ability to search and analyze information requires increasing amounts of energy. Today’s model, structure, and methods of storage are not sustainable at this rate. Mr. Doller will talk about the primary computing challenges in 2020 will not be computational problems, but data search problems, and how the technologies that manage the search and retrieval of that data (tomorrow’s memory) are going to be critical to tomorrow’s computing infrastructure.
About the Speaker:
Ed Doller is Vice President and Chief Memory Systems Architect at Micron Technology. Mr. Doller joined Micron in May 2010 from Numonyx where he served as Chief Technology Officer after its formation in 2008. Before Numonyx, Mr. Doller filled a variety of roles in the Flash Memory Group at Intel, and then was appointed its Chief Technology Officer in 2004. Before joining Intel, he held several key positions at IBM in East Fishkill, N.Y., all in advanced semiconductor memories.

Mr. Doller earned a Bachelor of Science degree in computer engineering from Purdue University. He has more than 24 years of experience in semiconductor memories, holds multiple patents, is a co-author of the IEEE floating gate standard, and is a frequent keynote speaker at memory conferences.
About Micron:
For more than 30 years, Micron’s teams of dreamers, visionaries, and scientists have redefined innovation—designing and building some of the world’s most advanced memory and semiconductor technologies. We develop the technologies that transform what's possible.

In fact, you likely use our memory every day—in products from computing, networking, and server applications, to mobile, embedded, consumer, automotive, and industrial designs. As one of the most prolific patent holders in the world we continually rethink, recast, and advance new ideas to bring innovation to broader markets and find ways our technology can inspire new applications or make fundamental improvements to existing designs. Our roots are in memory, the core strength of our business. As we look toward the future, we’ll continue to build on our past achievements by leveraging the synergies between our core memory business and diversified products and technologies that help drive innovation and growth in new markets. More information is available at Micron.
Wed, Aug 14th
2:00-2:30pm
John Scaramuzzo  photo
OPEN - Keynote 6: The Future of Low Latency Storage
Speaker: John Scaramuzzo, President, SMART Storage
Introducer: Henry Baltazar, Senior Analyst, Forrester Research
Abstract:
Storage technology is on the verge of a new era. As access to real-time information becomes more critical for many enterprise applications, storage vendors are developing lower latency flash storage technologies, including PCIe-based devices and next-generation devices that connect flash directly to the CPU through the memory bus.

This presentation will discuss the current need for lower latency in today’s enterprise environments, what the future holds for ultra-low latency flash-based devices, and how this new class of devices will affect applications and storage architecture in the short-term.
About the Speaker:
John Scaramuzzo, President of SMART Storage Systems, has more than 23 years experience in storage design. He is responsible for driving and expanding SMART's storage business in the enterprise, industrial, defense, and aerospace markets.

Before joining SMART in 2010, John held management and product development positions at Seagate, Maxtor, Quantum, and Digital Equipment. Most recently, he was the senior vice president and general manager of Seagate's Enterprise Compute business unit, where he led the development of traditional rotating and solid-state storage as well as application specific ICs. His previous positions included senior VP of worldwide quality operations at Seagate; and executive VP worldwide product development and research, senior VP, and general manager of the enterprise products division at Maxtor. He holds a BSEE from Boston University and an MS in Electrical Science from Harvard. He has three US patents related to disk-drive technology and applications.
About SMART Storage
SMART Storage Systems designs, develops, and deploys current and next-generation enterprise solid-state storage products. Combining leading-edge enterprise-class design and proven world-class support, SMART Storage Systems leverages its extensive experience in flash and enterprise storage technology. The company delivers high-quality, high-reliability solutions to a broad customer base, including many tier one storage and server OEMs. The company focuses on providing award-winning innovations in solid-state storage technology, such as NAND high-endurance Guardian™ technology, to customers in the enterprise storage, enterprise server, data center, defense, and industrial markets. SMART Storage Systems is a member of the SMART family of global companies. More information is available at SMART Storage.
Wed, Aug 14th
2:30-3:00pm
Rado Danilak photo
OPEN - Keynote 7: How Next-Generation Flash Will Change Enterprise Storage
Speaker: Rado Danilak, CEO, Skyera
Introducer: George Crump, Lead Analyst, Storage Switzerland
Abstract:
To cope with ever-increasing demands on data centers, we must keep building robust storage systems around the latest NAND flash. New generations of chips will become available with higher densities but lower endurance. Using them to build leading-edge solid state storage systems will require deep technical knowledge of and unique customizations to the flash itself. Such systems will revolutionize data centers, as example use cases will show.
About the Speaker:
Rado Danilak is CEO at Skyera, where he is creating new all solid-state-storage systems with price/performance and power/performance ratios far below anything currently available. He has over 20 years of experience and has filed more than 80 patents while architecting and designing state-of-the-art processing engines. He was previously founder and CTO of SandForce (acquired by LSI), a leading producer of flash controllers. Danilak also has prior engineering experience at NVIDIA, Nishan Systems, and Toshiba. He earned his Ph.D in Computer Science and his MS in Electrical Engineering and Computer Science from the Technical University of Kosice, Slovak Republic.
About Skyera:
Skyera Inc. is a disruptive provider of enterprise solid state storage systems designed to enable a large class of applications with extraordinarily high performance, exceptionally lower power consumption and cost effectiveness relative to existing enterprise storage systems. Founded by the executives who previously developed the world’s most-advanced flash memory controller, Skyera is backed by key technology and financial partnerships designed to position it at the forefront of the hyper growth in the solid state storage sector. The company was featured in the Gartner report “Cool Vendors in Storage Technologies, 2012.” More information is available at Skyera.
Wed, Aug 14th
3:10-5:30pm
Forum E-22: Controllers and Flash Technology, Part 2:  Decoding the Future (Hardware Track)
Organizer / Chairperson: Chuck Sobey, President, ChannelScience
Instructors:
The Efficient LDPC DSP System for SSD
Jeff Yang, Principal Engineer, Silicon Motion
Designing Error Floor Performance of Iterative Codes
Nenad Miladinovic, Director System Architecture, Proton Digital Systems
System Modeling for NAND Flash Endurance
Niles Yang, Principal System Design Engineer, SanDisk
SSDs with Error Prediction LDPC (EP-LDPC) and Error-Recovery Schemes
Shuhei Tanakamura, Grad Student, Chuo University / University of Tokyo
Using Rate-Adaptive LDPC Codes to Maximize the Capicity of SSDs
Stephen Bates, Principal Engineer, PMC-Sierra
Constructing Random I/O (RIO) Codes to Improve SSD Read Performance
Ravi Motwani, Error Control Coding / DSP Architect and Chong Ong, Engineering Manager, Intel
About the Organizer / Chairperson:
Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which focuses on accelerating engineering and science innovation in data intensive industries. He is currently evaluating new technologies and IP portfolios; developing signal processing and coding algorithms matched to the physics of new sensors and storage elements; and advancing the art of data forensics. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.
Wed, Aug 14th
3:10-5:30pm
OPEN Forum G-22: Enterprise Applications, Part 2 (Enterprise Applications Track)
Organizer: Tom Burniece, President, Burniece Consulting Services
Instructors:
The Road to All-Silicon Data Centers
Narayan Venkat, VP Product Management, Violin Memory
Flash Solutions for the Enterprise
David Nicholson, Chief Strategist, EMC Flash Products Division
All-Flash Arrays for Enterprise and Cloud
Tom Isakovich, CEO, Nimbus Data Systems
Large Scale Data Reduction on SSDs
John Hayes, Chief Architect, Pure Storage
Solid State Storage Changing the World of IT
Priyadarshi Prasad, Senior Product Manager, HP and Pete Robinson, Storage Manager, ExactTarget
Scale-Out: The Next Generation of Enterprise Storage
Ritu Jyoti, VP Product Management, Kaminario
Automated SLC/MLC Tiering for Mainstream Applications
John Shirley, Advanced Planning Manager, and Bob Fine, Director Product Marketing, Dell
About the Organizer:
Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has been the CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as Chairman of Ciprico, and a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.
Wed, Aug 14th
3:10-5:30pm
Forum H-22: Flash and Cloud Computing (cont.) (Cloud Computing Track)
Organizer: David Floyer, CTO/Co-Founder, Wikibon
Chairperson: Michael Kanellos, VP  - Green Technology Analyst, Eastwick Communications
Instructors:
Critical Role of Flash in Guaranteeing Cloud Storage Quality of Service
Dave Wright, CEO, SolidFire
Flash in the Cloud: A Gentle Introduction
Rich Fetik, CEO, Data Confidental
Is Your Data Hot, Cold, or Lukewarm?
Kevin Kilbuck, Marketing Director, Micron
Flash Changes Database and Application Design Forever
David Floyer, CTO / Co-Founder, Wikibon
Balancing Capicity with Performance
Rob Commins, VP Marketing, Tegile Systems
The Impact of Software-Designed Storage on Flash/SSD
George Crump, Lead Analyst, Storage Switzerland
Wed, Aug 14th
3:10-4:15pm
OPEN Session 203-A: RRAM (New TechnologiesTrack)
Organizer / Chairperson: Dave Eggleston, Principal, Intuitive Cognition Consulting Group
Panelists:
Hybrid ReRAM NAND with Data Fragmentation Suppression
Tomoko Ogura Iwasaki, Researcher, Chuo University Takeuchi Lab
Storage System Incorporating RRAM Technology
Hagop Nazarian, VP Engineering, Crossbar
Unified Solid-State Storage with NAND Rlash/ReRAM Hybrid Architecture
Shuhei Tanakamaru, Grad Student, Chuo University / University of Tokyo
Focus on strengths and weaknesses of ReRAM
Kelichi Tsutsui, Senior Manager Advanced Memory Systems, Sony
TzOx ReRAM
Wei Zhiqiang, Member Technical Staff, Panasonic
Standalone RRAM Potentials and Challenges
Suock Chung, Principal Research Engineer, SK hynix
Session Description:
RRAM (resistive RAM) development continues to surge throughout the memory industry, with record numbers of published papers and patent filings coming from major manufacturers, universities, and memory start-ups. These panelists will offer their views on the current state of RRAM technology, with a focus on how RRAM can be combined with NAND to create compelling, high performance, solid-state storage solutions.
About the Organizer:/ Chairperson
Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides technology and business consulting services to a broad spectrum of memory and storage companies. Dave is the former CEO and President of Unity Semiconductor (a RRAM industry pioneer, acquired by Rambus), and has served in technical executive management roles at Rambus, Micron, Sandisk, and AMD. He received his MSEE from Santa Clara University, and his BSEE from Duke University. For consulting inquiries, contact Dave at: www.intuitivecognition.com, or dave@in-cog.com
Wed, Aug 14th
3:10-4:15pm
Session 203-B: Revolutionizing Application Development Using NVM Storage Software(Software Track)
Organizer: Walt Hubis, Storage Standards Architect, Fusion-io
Chairperson: David Floyer, CTO / Co-Founder, Wikibon
Panelists
Kevin O'Brien, Managing Editor, Storage Review
Andy Rudoff, Enterprise Storage Architect, Intel
Nisha Talagala, Lead Architect, Fusion-io
Jim Pinkerton, Partner Architect, Microsoft
Wed, Aug 14th
3:10-4:15pm
OPEN Session 203-C: SSD Testing Challenges, Part 2 (Testing Track)
Organizer / Chairperson: Easen Ho, CTO, Calypso Testers
Paper Presenters
Test Experience at Extended Temperatures
Jeff Kendziorski, Technical Business Development Director, Integra Technologies
Is Your Tester Ready for PCIe Gen 3.0? A Signal Integrity 'How To'"
Eric Kushnick, R&D Manager, Advantest
Creating Effective SSD Test Suites
Joseph Chen, VP Engineering, ULINK Technology
Wed, Aug 14th
3:10 - 4:15pm
Tutorial T-3: Managing Data in Flash Memory: A Look Inside (Tutorials Track)
Organizer: Brian A Berg, President, Berg Software Design
Chairperson: Jeffrey Safire, President, Shadow Cliffs Engineering
Instructor:
Wanmo Wong, Director of Software for NAND Development, Micron
Session Description:
This tutorial will provide an overview of the complexities involved in making flash memory’s floating gate transistors usable in the same manner as the sectors in a magnetic disk drive, including (1) the Flash Translation Layer, (2) wear leveling, (3) delayed and cached writes, (4) garbage and erasure management, (5) over-provisioning, (6) error correction schemes, (7) bad block management, (8) SLC v. MLC v. TLC, (9) price-performance tradeoffs, and (10) minimizing data loss due to power interruption. This tutorial will also discuss the pros and cons of managed v. unmanaged NAND flash devices.
Intended Audience:
Hardware Engineers, Software Engineers and Engineering Managers, and anyone working in the flash storage space, who has a need and/or desire to know how the low level functions of flash memory-based devices operate.
About the Organizer:
Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with Flash Memory, Optical Storage, Magnetic Storage and RAID Arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and Server Blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford Univ.
About the Chairperson:
Jeff Safire has over 30 years of experience in the development of computer storage devices, including controllers, disk drives, CD-ROM and DVD drives, and Network Attached Storage.  He was the sole firmware developer at a nanotechnology storage startup, and has designed and implemented complex block translation layers.  Jeff operates Shadow Cliffs Engineering as a consultancy for storage firmware development and expert witness consulting in intellectual property matters.
About the Instructor:
Wanmo Wong is Director of Software Development for Micron's NAND Solution Group's System Engineering Division in California. He works with chipset enablers in mobile and embedded market segments to deliver optimized NAND system storage solutions with software. His software delivery includes low level driver with performance optimization, Flash Translation Layer software, and file system software optimization for flash storage. His flash memory enablement work evolved from NOR to SLC, MLC, and multi-bit NAND.
Wed, Aug 14th
4:30-5:30pm
OPEN Session 204-A: MRAM (New Technologies Track)
Organizer / Chairperson: Dave Eggleston, Principal, Intuitive Cognition Consulting
Panelists
Barry Hoberman, CEO, Spin Transfer Technologies
Delivering Nanosecond-Class Persistent Memory
Steffen Hellmold, VP Marketing,, Everspin Technologies
MRAM, the Next Storage Memory
Hamid Haidari, Senior Director WW Sales, Avalanche Technology
Secure Embedded MCU
Bertrand Cambou, Executive Chairman, Crocus Techology
FPGAs and NVM types
David McIntyre, Manager Computer / Storage Business Unit, Altera
Stephen Bates, Principal Engineer, PMC-Sierra
Session Description:
MRAM is rapidly entering the marketplace with the sampling of ST-MRAM as a stand-alone memory, and the MLU for secure, non-volatile, embedded logic. MRAM controller IP is also starting to emerge, enabling the integration of MRAM into system designs. These distinguished panelists will offer their views on the current state of MRAM technology, the design and foundry eco-system developing around MRAM, the near and long term applications for MRAM, and the disruptive potential of MRAM in the storage and compute industries.
About the Organizer / Chairperson:
Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides technology and business consulting services to a broad spectrum of memory and storage companies. Dave is the former CEO and President of Unity Semiconductor (a RRAM industry pioneer, acquired by Rambus), and has served in technical executive management roles at Rambus, Micron, Sandisk, and AMD. He received his MSEE from Santa Clara University, and his BSEE from Duke University. For consulting inquiries, contact Dave at: www.intuitivecognition.com, or dave@in-cog.com
Wed, Aug 14th
4:30-5:30pm
OPEN Session 204-B: VC Forum (General Track)
Organizer / Chairperson: Bob Witkow, President, Westwood Marketing
Panelists:
Alex Benik, Principal, Battery Ventures
Ketan Patel, Principal, New Venture Partners
Kambiz Hooshmand, Co-Founder / Manager, Archimedes Labs
Jacques Benkoski, Partner, US Venture Partners
Wed, Aug 14th
4:30-5:30pm
OPEN Session 204-C: Embedded Applications (Testing Track)
Organizer: Tom McCormick, Senior Systems Engineer, SMART Modular
Chairperson: Jim Harrison, West Coast Editor, Electronic Products Magazine
Paper Presenters:
Purpose-Built SSDs in Embedded Applications
K.S. Pua, CEO, Phison
Advanced Smart Technology for SSDs in Embedded Applications
C.C. Wu, R&D Director, Innodisk
Replacing NOR Flash with Surface-Mount SSDs
Ralph Thomson, Director Field Applications Engineering, Greenliant Systems
Session Description:
Embedded systems have used flash memory for decades to support a highly diverse array of system features and functionality under a very wide range of operating conditions. In recent years, cost pressures from consumer applications reduced the performance characteristics of available flash memory devices and have strained the ability of these devices to meet the more stringent reliability requirements of embedded applications. The Embedded Application track focuses on the unique aspects of embedded systems and details flash system development approaches to ensure that flash memory can continue to meet the needs of embedded applications.
Intended Audience:
Embedded systems designers including hardware and software designers, engineering managers, system analysts, product designers, product engineers, and marketing managers.
About the Organizer:
Thomas McCormick has twenty years experience designing PC and embedded computer systems. Fourteen of these years have focused on flash memory product research and development at SMART Modular Technologies. Tom is also currently pursuing his PhD in Computer Engineering at Northeastern University. His research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications.
Wed, Aug 14th
4:30-5:30pm
Tutorial T-4: SNIA NVM Programming Model: Optimizing Software for Flash (Tutorials Track)
Organizer: Brian A Berg, President, Berg Software Design
Chairperson: James Bagley, Senior Analyst, Storage Strategies NOW
Instructor:
Paul von Behren, Software Architect, Intel
Session Description:
Upcoming advances in Non-Volatile Memory (NVM) technologies will blur the line between storage and memory, creating a disruptive change to the way software is written. The new SNIA NVM Programming Model describes behavior provided by operating systems enabling applications, file systems, and other software to take advantage of new NVM capabilities. This tutorial will describe this model's four programming modes. Two modes address NVM extensions for NVM emulating hard disks: block mode (as use by file systems) and file mode (as use by most applications). There are also two modes for Persistent Memory (PM): kernel extensions (as used by PM-aware file systems) and PM file mode (as used by PM aware applications). The tutorial will also address some broader NVM software issues, such as strategies for storing pointers in persistent memory.
Intended Audience:
Software Engineers and Software Engineering Managers who want to optimize storage performance and insure consistency for in-memory databases and software that bypasses file system cache, as well as Hardware Engineers interested in understanding how software optimizations can take best advantage of new and emerging NVM hardware.
About the Organizes:
Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with Flash Memory, Optical Storage, Magnetic Storage and RAID Arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and Server Blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford Univ.
About the Instructor:
Paul von Behren is a Software Architect at Intel Corporation. His background includes software for managing Fibre Channel, iSCSI, and SAS storage devices, multipath management software, and RAID systems. He has helped lead the creation of the SNIA Storage Management Initiative – Standard (SMI-S) and Multipath Management API standards, and contributed a number of other storage and management software standards.
Wed, Aug 14th
5:00-6:00pm
OPEN - Exhibits and All-Industry Reception - Flash Memory Summit Awards Ceremony including Lifetime Achievement Award
Wed, Aug 14th
7:00-9:30pm
OPEN - Special IEEE SCV PACE Tutorial: LDPC Decoding: VLSI Architectures and Implementations
(Note: $30 charge due to IEEE SCV PACE at the door)
CLICK HERE for IEEE LDPC registration details
Organized and co-sponsored by IEEE Professional Activities Committee for Engineers (PACE), Santa Clara Valley (SCV) Section
Organizer: Jean-Francois Merckling, Technical Program Chair, IEEE SCV PACE
Chairperson: Kiran Gunnam, Senior Hardware Engineer, NVIDIA

Instructors:
Ned Varnica, Senior Researcher, Marvell
Kiran Gunnam, Senior Hardware Engineer, NVIDIA
Thursday, August 15th
Thurs. Aug 15th
8:30-10:50am
Forum D-31: Client Caching (Enterprise Storage Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Dennis Martin, President, Demartek
Instructors:
Client Caching: Solving Challenges Beyond Performance
Dale Juenemann, Storage Architect, Intel
How Client Caches are Dealing with VM Migration
George Crump, Lead Analyst, Storage Switzerland
Optimizing Server Flash with Intelligent Caching
Mohit Bhatnagar, Senior Director Flash Solutions, NetApp
Are Two Drives Better Than One?
Lenny Sharp, Director Product Marketng Mobile, HGST
Session Description:
Deploying SSD caching into the client computer markets (desktops, laptops and other end-user devices) is an ideal way to provide a performance boost for client computers without the higher cost of large capacity SSDs. Whether the SSD cache is deployed inside a hybrid drive containing SSD and HDD technology, or as a small, separate SSD acting as a cache in front of one or more HDDs, this client SSD cache can improve the overall user experience for the large market of cost-conscious technology buyers. This session includes presentations on the benefits of a variety of client caching solutions.
Intended Audience:
Desktop and laptop computer designers and engineers; IT Managers, administrators and users; test engineers; SSD and HDD designers and manufacturers.
About the Organizer:
Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer, and technical writer. He has participated in over 50 conferences as a speaker, session chair, and conference chair, and has worked extensively with intellectual property and patents.
About the Chairpersons:
Dennis Martin is the founder and President of Demartek, a computer industry analyst organization with its own on-site test lab, and which focuses on lab validation testing and performance testing of storage and related hardware and software products. Dennis has been working in the information technology industry since 1980, primarily involved in software development and project management for a variety of large and small end-user customers.
Thurs. Aug 15th
8:30-10:50am
Forum G-31: Application Acceleration with SSDs (Enterprise Applications Track)
Organizer / Chairperson: John Busch, VP / Senior Fellow, SanDisk
Instructors:
I/O Memory Applications and Results
Nisha Talagala, Lead Architect, Fusion-io
Database Aware Flash Technologies Accelerate Mission-Critical Databases
Gurmeet Goindi, Principal Product Manager, Oracle
Flash Data Fabric Applications and Results
Brian O'Krafka, Chief Architect / Fellow, SanDIsk
Evaluating SSD Real-Time Database Performance
Brian Bulkowski, CTO, Aerospike
The Balanced Approach to Server Acceleration
Rich Petersen, Director Software Markeitng, SanDisk
Thurs. Aug 15th
8:30-10:50am
Forum I-31: PCIe Storage (PCIe Storage Track)
Organizer / Chairperson: Sachin Desai, Riverbed Technology
Instructors:
Server-i-zation of Storage
Jeff Sosa, Senior Director Product Management, Virident
Storage over PCIe: Design and Validation Concepts
Isaac Livny, Field Application Engineer, Teledyne LeCroy
PCIe Storage in Client Systems
John Carroll, Storage Architect, Intel
Key Attributes and Tools for Testing PCIe Based Solid State Storage
Bob Weisickle, CEO, OakGate Technology
PCIe Performance Testing Challange
Tien Pham, SSD Applications Manager, Advantest
Software Development for Flash Memory
Nisha Talagala, Lead Architect, Fusion-io
Thurs. Aug 15th
8:30-9:40am
Session 301-A: Flash Controller Desgin Options (Hardware Track)
Organizer: Chuck Sobey, Chief Scientist, ChannelScience
Chairperson: Dhaval Brahmbhatt, CEO, PhyChip
Paper Presenters:
Flash Reliability, Beyond Data Management and ECC
Hooman Parizi, VP Design Engineering, Proton Digital
Joint Rewriting and Error Correction in Flash Memories
Yue Li, PhD Student, Texas A&M University
Coding for Unreliable Flash Memory Cells
Ryan Gabrys, PhD Candidate, UCLA
Single Controller 4/8TB SSD
HakJune Oh, Director Product Development, Mosaid
Thurs. Aug 15th
8:30-9:40am
Session 301-B: SSDs, Part 1 (SSDs Track)
Organizer / Chairperson: Xinde Hu, System Architect, SanDisk
Paper Presenters:
Advanced Power Management Techniques for SSD Applications
Alex Vainberg, Director Product Marketing TI
Passive Components for SSD Systems
Arnold Naito, Senior FAE Team Leader, Murata
Leveraging Flash Memory to Address Mission-Critical Enterprise Workloads
Matt Pujol, Senior Product Manager, HDS
Designing a Configurable NVM Express Controller/Subsystem
Amit Saxena, VP Engineering, Mobiveil
Thurs. Aug 15th
8:30-9:40am
OPEN Session 301-C: Life Beyond Flash: New Non-Volatile Memory Technologies (Enterprise Storage Track)
Organizer / Chairperson: Jim Cantore, President, JLC  Associates
Panelists:
Life Beyond Flash: New Non-Volatile Memory Technologies
Chung Lam, Distinguished Engineer/Manager, IBM TJ Watson Research Center
Life Beyond Flash: New Non-Volatile Memory Technologies
Ishai Naveh, VP Marketing/Business Development, Adesto Technologies
Hangu Sohn, Technical Product Planning Director, Samsung Semiconductor
Life...Flash (or, what to expect the next 7 years)
Dave Eggleston, Principal, Intuitive Cognition Consulting Group
Thurs. Aug 15th
9:50-10:50am
Session 302-A: Controller Rump Session (Hardware Track)
Organizer / Chairperson: Chuck Sobey, Chief Scientist, ChannelScience
Session Description:
Here’s your chance for five minutes of glory! This is an open-mike session for those who want to present something about controllers but weren’t ready or didn’t want to submit a paper. Also for those who heard something or got an idea during the event they simply had to offer to the world. All you do is sign up with the chairperson (csobey@channelscience.com) for your time in the sun – you’re also welcome to just come to the session and sign up there (obviously no guarantees on availability). You can have up to two or three slides, but you don’t have to have any at all. Time limits are strictly enforced! One slot to a customer!
Intended Audience:
Hardware Engineers and Managers, Design Engineers, Software Engineers, Systems Engineers and Managers, Embedded Systems Designers, Controller Specialists, Test Engineers.
About the Organizer / Chairperson:
Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which focuses on accelerating engineering and science innovation in data intensive industries. He is currently evaluating new technologies and IP portfolios; developing signal processing and coding algorithms matched to the physics of new sensors and storage elements; and advancing the art of data forensics. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.
Thurs. Aug 15th
9:50-10:50am
Session 302-B: SSDs, Part 2 (SSDs Track)
Organizer / Chairperson: Xinde Hu, System  Architect, SanDisk
Paper Presenters:
Is the Data on Your SSD Safe?
Jaffray Hsieh, Senior Director Business Development, ATP
What Flash Vendors Won't Openly Disclose
Patrick Allaire, Senior Product Marketing Manager, HDS
Power Integration for Small Factor SSDs
Robert Loke, Technologist, TI
Thurs. Aug 15th
9:50-10:50am
OPEN Session 302-C: Fireside Chat with Ted Hoff (Enterprise Storage Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Alan Weissberger, Content Manager, IEEE ComSoc
Speaker:
Ted Hoff, Co-Inventor of the Microprocessor (formerly with Intel)
Session Description:
Dr. Ted Hoff will explain how semiconductor memories replaced core memories in all types of computers, something that was believed to be impossible in the early 1970s due to higher component/system cost, DRAM volatility, and loss of data without power. Ted will detail the challenges Intel faced in the design and application of DRAMs, SRAMs and EEPROMs, and will also discuss the semiconductor memories used in the early Intel microprocessors. He will also recount some interesting personal stories, including his interactions with Intel founder Bob Noyce.
Intended Audience:
Anyone who's interested in the history of semiconductor memories, and how they were able to replace core memories in computers.
About the Organizer:
Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with Flash Memory, Optical Storage, Magnetic Storage and RAID Arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and Server Blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford Univ.
About the Chairperson:
Alan J Weissberger is an IEEE Senior Life Member who has organized IEEE conferences, seminars, technical meetings and workshops for 40 years.  He is the content manager for the global IEEE ComSoc Community website, manager and moderator of the IEEE Member Discussion list, N.A. Corrrespondent for the IEEE Global Communications Newsletter, and Chairman Emeritus & Advisor to the local ComSoc chapter.  Alan also volunteers at the CHM where he writes summaries of lectures, exhibits and other events.
About the Speaker:
Ted Hoff, retired. Ted is still working on electronics projects in his lab at home.  He received the National Medal of Technology and Innovation from President Obama in November of 2010, was awarded the Stuart Ballantine Medal in 1979 and The Franklin Institute’s Certificate of Merit in 1996. Dr. Hoff was inducted into the Inventors Hall of Fame in 1996. and goes there each year for a reunion with fellow inventors. He was a recipient of the Kyoto Prize in 1997, and the James Clerk Maxwell Award of the IEEE in 2011. He was made an Eminent Member of the IEEE’s Eta Kappa Nu in 2013, and is an IEEE Life Fellow.
Thurs. Aug 15th
11:00-11:30am
Kushagra Vaid photo
OPEN - Keynote 8: SSD Usage in Cloud Datacenters
Speaker: Kushagra Vaid, General Manager Server Hardware Engineering
Introducer: Brian A. Berg, President, Berg Software Design
Abstract:
Cloud computing has expanded rapidly with ever more applications being hosted in public and private clouds. The applications are extremely wide-ranging, including Internet search, Web hosting, email, media streaming, gaming, and social networking. Designing infrastructure for such diverse and varying workloads is challenging with reliability and performance at scale having to be considered as well as power and cost. This talk will cover how SSDs are currently deployed in such massive cloud datacenters, how evolution of NVRAM beyond flash memory impacts cloud applications, and the areas the industry needs to focus on for pushing the envelope on architecture and design to meet the challenges of public cloud infrastructure.
About the Speaker:
Kushagra Vaid is the General Manager for Server Engineering in Microsoft’s Global Foundation Services group. He is responsible for driving research and engineering for Microsoft’s datacenter hardware infrastructure. He was previously Director of Server Engineering and led a team of architects and engineers to develop server strategy and hardware platforms for the online services division. His previous experience at Intel as a Principal Engineer focused on server microprocessors and platforms. He has published papers at research conferences and has been a featured speaker at numerous industry conferences. He holds 25 patents in computer architecture and datacenter design, and has an MS in Computer Science from the State University of New York at Binghamton.
About Microsoft:
Microsoft’s Global Foundation Services (GFS) Division delivers the core infrastructure and foundational technologies for Microsoft's 200+ online businesses including Bing, Outlook.com, MSN, Office 365, Xbox Live and the Windows Azure platform. This infrastructure is comprised of a large global portfolio of data centers, servers, content distribution networks, edge computing nodes, and fiber optic networks and is built and managed by a team of subject matter experts working 24x7x365 to support services for more than 1 billion customers and 20 million businesses in over 76 markets worldwide. More information is available at Microsoft.
Thurs. Aug 15th
11:30am-Noon
Greg Huff photo
OPEN - Keynote 9: Generation Flash: Challenges and Solutions
Speaker: Greg Huff, Senior Vice President and Chief Technology Officer, LSI
Introducer: Chuck Sobey, Chief Scientist, ChannelScience
Abstract:
The storage market is buzzing about the potential for solid state based storage to cause dramatic changes. What is the growth potential for such storage and how is it most likely to manifest in the market? What do the raw demand forecasts indicate about the opportunities for solid state storage and its impacts on hard drives? This presentation will offer a compelling portrayal of the world of storage over the next several years. It will also provide valuable insight on storage economics and technologies and their implications for vendors and customers of both solid state and HDD based storage systems.
About the Speaker:
Greg Huff oversees the company’s corporate strategy and technology roadmaps. Previously, he was senior vice president of Corporate Strategy for LSI. In this capacity, he was responsible for shaping the future growth strategy of LSI products within the storage and networking markets. Huff joined the company in May 2011 from HP, where he was vice president and chief technology officer of the company’s Industry Standard Server business. In that position, he was responsible for the technical strategy of HP’s ProLiant servers, BladeSystem family products and its infrastructure software business. Prior to that, he served as research and development director for the HP Superdome product family. Huff earned a bachelor's degree in Electrical Engineering from Texas A&M University and an MBA from the Cox School of Business at Southern Methodist University.
About LSI:
LSI Corporation (NYSE: LSI) designs semiconductors and software that accelerate storage and networking in datacenters, mobile networks and client computing. Our Nytro(tm) Architecture and SandForce(r) Flash Storage Processors provide the intelligence critical to enhanced application performance, and is applied in solutions created in collaboration with our partners. More information is available at LSI.
Thurs. Aug 15th
2:00-2:30pm
Scott Dietzen photo
OPEN - Keynote 10: Software is the Key to Flash in the Data Center
Speaker: Scott Dietzen, CEO, Pure Storage
Introducer: Dennis Martin, President, Demartek
Abstract:
Flash memory is the storage media of choice for consumer computing. Cost and compatibility are now the remaining gates to flash superseding mechanical disk for most every performance workload from private to public cloud, upending the $60B performance storage market. A software recipe has emerged that delivers all flash storage below the price of both disk arrays and server-local flash cards and SSDs. The resulting all-flash arrays will be the dominant storage for virtualized and database workloads, and are already unleashing upstream innovation in applications and systems.
About the Speaker:
Scott Dietzen has been CEO of Pure Storage since 2010. He has led the company to successfully upending the economics of enterprise data storage and delivering a breakthrough storage experience that meets the resiliency, scalability, efficiency, and performance requirements of enterprise customers. Under his leadership, the company won the TechAmerica Foundation's 2013 American Technology Awards (ATAs) in the Server and Storage Technology category. He has previous experience as Senior Vice-President at Yahoo!, President and CTO at Zimbra, and CTO at BEA Systems, where he helped craft the technology and business strategy that drove BEA from $61 million in annual revenues prior to the WebLogic acquisition to over $1B. He has also been Principal Technologist of Transarc (acquired by IBM), a developer of distributed transaction and file sharing systems. Scott earned his Ph.D. and M.S. in Computer Science and B.S. in Applied Mathematics and Computer Science from Carnegie Mellon University.
About Pure Storage:
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. More information is available at Pure Storage.
Thurs. Aug 15th
2:30-3:00pm
Don Basile photo
OPEN - Keynote 11: The All-Silicon Data Center in the Mobile Era
Speaker: Don Basile, CEO, Violin Memory
Introducer: Tom Burniece, President, Burniece Consulting Services
Abstract:
Every enterprise faces challenges driven by high customer expectations for online transactions. Everybody now believes they should have immediate access to everything everywhere on their mobile devices, via social media, and through the cloud. Mobile consumers want to do things right away and in-parallel, whether it involves checking Facebook, streaming Netflix movies, reading email, placing orders, or accessing data from enterprise storage or from the cloud. To avoid annoying delays, businesses must take less than a millisecond to make sure users have access to the right data. Storing data in an all silicon data center allows enterprises to serve customers better, process metrics, analyze trends, and compute results in real-time. Examples from data intensive industries such as financial services, social media, and online gaming will be shared.
About the Speaker:
As Violin’s CEO, Don leads the company’s operations and provides strategic direction. Don brings experience driving innovation, having managed the growth and sales of companies valued at more than $2B.

Prior to his role at Violin, Don was Chairman and CEO of Fusion-io and pioneered the use of PCIe flash cards for servers and workstations. In his first year as CEO the company achieved over $10M in sales, developed the infrastructure to support over 300 global enterprise customers, and earned a Red Herring Global 100 award.

Previously, Don served as Vice President of United Health Group, the nation’s largest healthcare company and member of the Fortune 50. United’s commercial software division, which sells software and related services to the entire healthcare industry, grew from $560M to $1.2B in revenue during his tenure.
About Violin Memory:
Violin Memory is pioneering the future of flash storage in the enterprise data center. Violin flash Memory Arrays deliver storage at the speed of memory, accelerating business critical applications and enabling fully virtualized and optimized IT infrastructures. Designed for sustained performance with high reliability, Violin flash Memory Arrays scale to hundreds of terabytes and millions of IOPS with low, spike-free latency. More information is available at Violin Memory.
Thurs. Aug 15th
3:10-4:25pm
Session 303-A: Data Compression for Solid State Storage (Enterprise StorageTrack)
Organizer: John Fryar, Principal Partner, Credence Technology Partners
Chairperson: Rich Fetik, CEO, Data Confidential
Instructor:
John Fryar, Principal Partner, Credence Technology Partners
Thurs. Aug 15th
3:10-4:25pm
Session 303-B: PCI Express and Enterprise SSDs: Getting the Details Right (PCIe Storage Track)
Organizer / Chairperson: Larry Chisvin, VP Strategic Initiatives, PLX Technology
Panelists:
Dennis Martin, President, Demartek
Swapna Yasarapu, Director SSD Technical Marketing, sTec
Mark Oliver, Senior Manager Business Development, Marvell
Jim Pappas, Director Initiative Marketing, Intel
Thurs. Aug 15th
3:10-4:25pm
OPEN Session 303-C: Making Your Software Get the Most out of Flash Memory (Enterprise Applications Track)
Organizer / Chairperson: John Busch, VP and Senior Fellow, SanDisk
Panelists:
Nisha Talagala, Lead Architect, Fusion-io
Allon Cohen, VP Software and Solutions, OCZ Technology   
Aaron Olbrich, Senior Fellow Enterprise Storage Solutions, SanDisk
Enterprise Application Software Acceleration Requirements
Cameron Brett, DIrector Solutions Marketing, QLogic
Thurs. Aug 15th
3:10-4:25pm
OPEN Session 303-D: Market Research (Marketing Track)
Organizer / Chairperson: Bob Scranton, Independent Consultant
Panelists:
Jim Handy, Director and Chief Analyst, Objective Analysis
Commoditization for Growth
John Chen, Senior Director, TrendFocus
Greg Wong, President, Forward Insights
James Bagley, Senior Analyst, Storage Strategies Now
Jeff Janukowicz, Research Manager Solid State Drives, IDC
Thurs. Aug 15th
3:10-4:25pm
OPEN Session 303-E: What Will It Take to Live in a Disk-Free World (Consumer Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: George Crump, Lead Analyst, Storage Switzerland
Hongwei Li, Senior Researcher, Lenovo
What Will It Take to Live in a Disk-Free World?
Prakash Talawar, Business Development Manager, Plextor
SSDs In The Cloud
Charlie Babcock, Editor-at-Large, Plextor
Ben Arnold, Director and Industry Analyst, NPD Group
Session Description:
Pick a date = way way ahead... Platter storage at least will exist, thrive for another decade...or two. Storage needs will continue to grow and platters will be the cost winner for years to come while SSD offers performance supplementing mass storage needs for system, device and product users.  Flash is way off from being cheap for broad applications, usage.  There are different purpose, extremes, opportunities.  There are huge benefit for work stations at low cost when you get down to it.  People can't afford -not- to front end SSD on workstations simply for the math of worker productivity but the alpha - omega of storage?  The total replacement for spinning media - or other media -- is difficult to envision when organizations, users want/need storage that delivers the best combination of capacity, performance, cost.    This panel discussion of industry solution providers will focus on the myths/realities, pros/cons of SSD everywhere or where it best meets the customer's needs today and tomorrow.
About the Organizer:
Andy Marken is the President of Marken Communications, a marketing consulting and communications agency. For more than 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 300 articles on management, marketing, communications and industry market segments. He is well-known as an insider commentator and an interpreter of PC/CE industry trends and activities.
Thurs. Aug 15th
4:40-6:00pm
OPEN Session 304-A: Closing Panel on Top Ten Things You Need to Know about Flash Memory Today (Overview Track)
Organizer / Chairperson: Andy Marken, President, Marken Communications
Panelists:
Denis Vilfort, Senior Director Product Marketing, EMC
The Top Ten Things You Need to Know About Flash Today
Kevin Kilbuck, Marketing Director, Micron Technology
Jim Handy, Director and Chief Analyst, Objective Analysis
The Path to the All Flash Data Center
Lee Caswell, VP  Product Marketing, Fusion-io
Troy Winslow, Director Marketing - Solid State Drives, Intel
Session Description:
This is the biggie, the wrap-up where some of the best minds in the industry synthesize everything you’ve seen and heard at the 2013 Flash Memory Summit and give you ten key insights in the applications, needs for tomorrow. In addition, they will give their unique insight into what their organizations have learned from talking with customers and senior management of firms around the globe. And in a unique twist, this year we’re going to solicit the best fresh ideas from the audience with the winners rightfully honored.
Intended Audience:
Everyone who attended the 2013 Flash Memory Summit can walk away with at least 2-3 great ideas they can capitalize on in the year ahead. Here is the session that brings all the best ideas together.
About the Organizer / Chairperson:
Andy Marken is the President of Marken Communications, a marketing consulting and communications agency. For more than 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 300 articles on management, marketing, communications and industry market segments. He is well-known as an insider commentator and an interpreter of PC/CE industry trends and activities.
Thurs. Aug 15th
4:40-6:00pm
OPEN Session 304-B: Software (Software Track)
Organizer / Chairperson: Thom Denholm, Technical Product Manager, Datalight
Paper Presenters:
Optimizing Flash with Software Built Sepcifically for Solid-State
Amit Bothra, VP NAS Technologies, Skyera
The Modern Age of Software Defined Storage
Kevin Brown, CEO, Coraid
Storage Virtualization Technology for SSD and Flash Memory
Carlos Carreras, VP Alliances and Business Development, DataCore Software
All I/O Is Random I/O
Thom Denholm, Technical Product Manager, Datalight
Thurs. Aug 15th
4:40-6:00pm
OPEN Session 304-C: Building an All Flash Server (Hardware Track)
Organizer: Doug Rollins, Senior Applications Engineer, Micron Technology
Chairperson: Anil Vasudeva, President, IMEX Research
Instructor:
Doug Rollins, Senior Applications Engineer, Micron Technology
Session Description:
This session will begin with a discussion of general features of common enterprise SSDs with a focus on performance and lifespan differences by drive “classification” (entry, mainstream, or accelerator). Emphasis will be placed on comparing major feature differences, such as: performance, latency, and interface. These differences will then be used as the foundation to describe an all-flash server assembled from off-the-shelf components (2U general purpose server and 3 types of SSDs) that can handle a very active, locally installed database. Drive selection will be examined and details discussed on how to choose the right SSD for three different workloads. The concepts will apply to many common enterprise platform requirements.
Intended Audience:
Hardware design engineers, engineering managers and CTOs, server specialists and engineers, storage specialists and engineers, product managers, product marketing engineers, network and data center managers and engineers, platform integrators, computer integrators, test engineers
Chairperson

Anil Vasudeva is Founder, CEO, and Chief Analyst at IMEX Research, a technology research and consulting company. He is a consulting advisor to companies ranging from startups to IT-100 and Wall Street banking firms on next generation data centers, cloud computing, blade servers, and high-performance computing. A 25-year computer industry veteran, Mr. Vasudeva held senior marketing and management positions at Destiny Technologies, Fujitsu, Ricoh, Memorex, and Unisys. He has been an invited speaker at IT conferences worldwide and has published many industry reports and trade journal articles. He holds an MSEE from the University of Arizona and an MBA from the University of Santa Clara, and did Ph.D. studies at UCLA.

About theOrganizer / Instructor:
Doug Rollins joined Micron in 2009 as an applications engineer with the Enterprise SSD Products group. Prior to joining Micron, Mr. Rollins spent 17 years working in server system, network appliance, and storage platform/data protection design and manufacture, and solid state storage.

Mr. Rollins is the named inventor in 13 U.S. patents and has been recognized by both the Storage Networking Industry Association (SNIA) and Intel Corporation for outstanding technical achievement.  Mr. Rollins is an active member of several technical groups within SNIA including: The Solid State Storage Initiative and its Technical Working Group; Data Protection and Capacity Optimization; Marketing and Technical Development; Total Cost of Ownership; and the IO and Trace Tools Analysis.

As co-chair of SNIA’s Solid State Storage Initiative’s Technical Working Group, Mr. Rollins was a co-author of and was instrumental in the early development and validation of SNIA’s SSD Performance Test Specification. He has written and published several papers and taught hands-on lab activities on SSD performance measurement.

Mr. Rollins earned his BA degree in mathematics from Humboldt State University