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2009 Tutorial and Session Descriptions
| Monday, August 10th | ||||
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1:00-5:00pm
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Organizer/Instructor: Chuck Sobey, ChannelScience
Forum Description:
Are you deciding whether to use SSDs in your data center or in your products? Are you deciding whether to make your products or installations work with SSDs? Do you need to optimize cost and performance of your SSDs? Reliable, unbiased information is critical for making the right decision! So don’t go forward (and spend a lot of money) without a thorough understanding of the basics of this exciting new technology!
Learn from 20-year storage industry veteran and expert instructor Chuck Sobey about where SSDs fit in today’s storage architectures, how they are constructed, what problems they pose, and how you can get the most out of them. Get real insight into what’s happening in the industry and what you’re likely to see both near-term and long-term. The SSD Basics tutorial is a great way to get up-to-date quickly and be able to take maximum advantage of the presentations at the Flash Memory Summit. SSD Basics is also an excellent stand-alone learning experience for those with limited time. Cut through the hype surrounding SSD claims! Learn how to ask the tough questions and get the right answers for your application! This tutorial is designed for engineers, managers, and executives who need to make immediate decisions. It is presented by KnowledgeTek, the world’s leading data storage technology training company. Suggested prerequisites include a technical background and data storage experience; the class does not assume detailed engineering knowledge of chips, drives, flash memory, or storage systems. 1. Where SSDs Fit in Today's Storage Systems
2. Architecture of an SSD
3. Overcoming the Problems of Flash and SSDs
4. Future Trends
About the Instructor:
Chuck Sobey is an internationally respected technical consultant and business advisor. He has over 20 years of direct design, manufacturing, and test experience in the data storage industry. He has helped pioneer innovations in recording head design, channel architectures, and adaptive algorithms while working with small startups, established industry giants, and government agencies.
Chuck formed the consulting firm ChannelScience in 1996 to guide companies through technology transitions in the data storage industry. Most recently, he has been working with industry leaders to develop and evaluate solid-state storage devices. He has taught many industry professionals, helping them to rapidly increase their knowledge levels and their companies’ capabilities in rapidly changing storage technologies. An electrical engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara, Chuck has 7 US patents and many publications, including the widely circulated whitepaper Recovering Unrecoverable Data. He gave the keynote address at DISKCON's celebration of the 50th anniversary of the hard disk drive. |
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| Tuesday, August 11th | ||||
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8:30-11:20am
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Organizer: Jim Cooke, Micron Technology
Chairperson: Young Choi, Semiconductor Insights
Forum Description:
Flash memory is now widely used in a variety of embedded applications, including consumer, mobile, computing, communications, control, automotive, and mil/aero. This session starts with general discussions of the characterization of flash memory devices and power budgeting. It will also describe the uses of several different forms of flash memory, namely embedded non-volatile memory, solid state drives (SSDs), and memory cards.
Question and answer periods will allow audience members to address specific concerns and obtain clarification and additional insight. Intended Audience:
Schedule
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8:30-8:40am
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Introduction
Jim Cooke, Senior Manager for NAND Marketing, Micron Technology
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8:40-9:10am
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Driving SSD Storage into Today’s Embedded Systems Computing Architectures
Grady Lambert, Director Flash Engineer, SMART Modular Technologies
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9:10-9:40am
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Accelerating eMMC™ Adoption: From Spec to Silicon
Scott Glenn, SanDisk and Somnath Viswanath, Arasan Chip Systems
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9:40-9:50am
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Break
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9:50-10:20am
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Improving Power Budgeting Estimates in NAND Applications
Michael Abraham, Micron Technology
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10:20-10:45am
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Reverse Engineering Techniques for Embedded NVM
Craig Zajac, Virage Logic
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10:45-11:10am
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Characterizing Flash Memory Devices
Adrian Caulfield, UCSD
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11:10-11:20am
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Questions and Answers, and Evaluations
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About the Organizer:
Jim Cooke is Senior Manager for NAND Marketing at Micron Technology. He has over 20 years of hands-on systems-level design experience in embedded applications and digital consumer markets. He has presented at many conferences, including previous Flash Memory Summits. He holds a BSEE from the University of Massachusetts.
About the Chairperson:
Young Choi is Senior Manager, Technology Planning at Semiconductor Insights, where he oversees technical intelligence products and services. He has 19 years of semiconductor industry experience.
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8:30-11:20am
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Chairperson/Organizer: Brian A. Berg, Berg Software Design
Course Description:
This tutorial will provide an in-depth examination of how these technical issues impact Solid State Storage (SSS) device architectures:
Some topics will be covered by more than one speaker in order to contrast different architectures based on targeted performance. Attendees will gain a perspective on the complexities of the firmware embedded in SSS devices.
Intended Audience:
Schedule
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8:30-8:40am
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Introduction
Brian A. Berg, President, Berg Software Design
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8:40-9:25am
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An In-Depth Examination of the Workings of an SSD
David Flynn, CTO, Fusion-io
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9:25-10:10am
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Accommodating Solid State Storage in Your Favorite OS
Justin Sykes, SSD Marketing Director, Micron Technology
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10:10-10:30am
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Break
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10:30-11:20am
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Demystifying the Solid State Drive: Its Limitations, Usage and Benefits
Scott Stetzer, Director of Enterprise SSD, and Scott Shadley, Senior Manager of SSD, STEC
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About the Organizer/Chairperson:
Brian A. Berg, President of Berg Software Design, has been a consultant for 30 years. He has extensive experience with storage devices and interfaces, including Flash Memory, Disk, DVD, and CD, as well as USB, Fibre Channel, IDE/ATA/ATAPI, SCSI, and Storage Area Networks. He has been a project leader, software developer, industry analyst, technical marketer and author, as well as conference chair, session chair, and speaker. He has also designed and implemented storage subsystems, been a technical marketer, seminar leader and tutor, and has reviewed patent and trade secret issues as an expert witness. He received his B.S. in Mathematics, and did CS/EE graduate work at Stanford.
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8:30-10:00am
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Organizers: Jim Handy, Objective Analysis and Rob Peglar, Xiotech
Course Description:
Flash solid state drive (SSD) based servers and storage systems are being announced by all major server and storage OEMs as a way to improve system throughput and economics. Why is this happening? What is special about servers and storage devices that is making them adopt SSDs before the PC? What are the benefits to users? These questions and more will be addressed in a four-part day-long forum.
Intended Audience:
Part I: Introduction and Overview
Chairperson: Jim Handy, Objective Analysis
Jim Handy of Objective Analysis will moderate presentations focused on what SSDs are and how they fit in typical customer applications.
Speakers:
About the Organizers:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is frequently quoted in the electronics trade press and other media.
Rob Peglar is Vice-President of Technology at Xiotech. A 30-year industry veteran, he has global corporate responsibility for healthcare technology, storage architecture, strategic direction, and industry liaison. He has extensive experience with large heterogeneous storage area networks (SANs), and is a frequent participant at seminars and conferences worldwide. Before joining Xiotech, he worked for StorageTek, McDonnell Douglas, and Control Data. He is a member of the Board of Directors of SNIA and chair of the SNIA tutorials. He holds a BS in Computer Science from Washington University (St. Louis, MO).
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10:15-11:20am
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Organizers: Jim Handy, Objective Analysis and Rob Peglar, Xiotech
Course Description:
Flash solid state drive (SSD) based servers and storage systems are being announced by all major server and storage OEMs as a way to improve system throughput and economics. Why is this happening? What is special about servers and storage devices that is making them adopt SSDs before the PC? What are the benefits to users? These questions and more will be addressed in a four-part day-long forum.
Intended Audience:
Part II: SSD Enterprise Adoption
Chairperson: John Vrionis, Lightspeed Venture Partners
John Vrionis of Lightspeed Venture Partners will moderate presentations focused on what is needed for SSD adoption in the enterprise in terms of security, interfaces, and other support.
Speakers:
About the Organizers:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is frequently quoted in the electronics trade press and other media.
Rob Peglar is Vice-President of Technology at Xiotech. A 30-year industry veteran, he has global corporate responsibility for healthcare technology, storage architecture, strategic direction, and industry liaison. He has extensive experience with large heterogeneous storage area networks (SANs), and is a frequent participant at seminars and conferences worldwide. Before joining Xiotech, he worked for StorageTek, McDonnell Douglas, and Control Data. He is a member of the Board of Directors of SNIA and chair of the SNIA tutorials. He holds a BS in Computer Science from Washington University (St. Louis, MO).
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11:30am-Noon
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Speaker: Ed Doller, CTO, Numonyx
Introducer: Tom Coughlin, Coughlin Associates
Abstract:
Despite being in one of the most severe downturns in its history, the flash memory industry has a bright future. Traditional flash memories are still essential to many memory-hungry devices and applications. Meanwhile, as flash memories migrate to new technologies such as Phase Change Memory, there are major opportunities to penetrate new markets.
Understanding the features and capabilities of Phase Change Memory can help designers pioneer applications once believed impossible for non-volatile memory.
About the Speaker:
Ed Doller was appointed Chief Technology Officer of Numonyx during the
formation of Numonyx in 2008. During his tenure at Intel, he held a
variety of positions in the flash memory group before being named Chief
Technology Officer in 2004. Prior to joining Intel, Ed held several key
positions at International Business Machines (IBM) in East Fishkill,
N.Y., all in advanced semiconductor memories.
Ed has over 24 years of experience in semiconductor memories, holds multiple patents, is a co-author of the IEEE floating gate standard, and is a frequent key note speaker at memory conferences. He received a BS in computer engineering from Purdue University in 1984. About Numonyx:
Numonyx designs and manufactures a full complement of integrated NOR, NAND, and Phase Change non-volatile memory technologies and products to meet the increasingly sophisticated needs of customers in the wireless, data, and embedded markets. Formed by combining the technology and manufacturing expertise of the flash memory divisions of Intel and STMicroelectronics, Numonyx is dedicated to providing high density, low power memory technologies and packaging solutions to worldwide customers. More information about Numonyx is available at www.numonyx.com.
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1:00-1:30pm
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Speaker: Michael Cornwell, Lead Technologist - Flash Memory, Sun MicroSystems
Introducer: Melissa Perenson, PC World
Abstract:
In the storage world and beyond, solid state drives (SSDs) have radically changed the way organizations manage, deploy, and access data. They have quickly become a key competitive component for countless businesses from startups through large enterprises. To further the expansion of the solid-state storage market, developers and users alike need an industry-standard platform with which to experiment and enable new server optimization and data center efficiencies. Such a platform should offer an industry-standard form factor, high I/O performance, and savings in terms of space, power, and cooling. It should also take advantage of the fact that solid state storage need not be restricted to disk drive interfaces. Sun Microsystems’ Open Flash Module is an initial example of such a platform, offering 24 GB of flash chips in the JEDEC form factor used for small outline dual in-line memory modules (SO-DIMMs).
About the Speaker:
As Sun's Lead Technologist for Flash Memory, Michael Cornwell is responsible for development of NAND flash memory technology for server and enterprise applications. Previously, he was the Manager of Storage Engineering for Apple’s iPod division. In this role, he was instrumental in the adoption of NAND flash in Apple products, including iPod and iPhone. Before joining Apple, Michael worked at Quantum as a Storage Architect focused on storage management, virtual tape, and disk-based backup technologies. He also served as Global Director of Standards and Technology for IDEMA. Michael holds a Bachelor's degree in Computer Science from the University of California at Santa Cruz. He has several patents pending in consumer storage and NAND flash technology and two patents awarded.
About Sun Microsystems:
Sun Microsystems develops the technologies that power the global marketplace. Guided by the singular vision of “The Network is the Computer”, Sun drives network participation through shared innovation, community development, and open source leadership. Active in more than 100 countries worldwide, Sun is on the Web at http://sun.com.
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1:30-2:30pm
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Chairperson: Michael Kanellos, Editor, Greentech Media
Flash memory can potentially transform the energy equation when it comes to data centers, computers and telecom networks, say advocates. But if it’s so great, how come flash-based notebooks and enterprise class storage systems aren’t the norm? Hear experts debate the strengths and weaknesses of flash, how it could impact energy consumption and cooling, and how utilities might underwrite the migration to flash. Topics include:
Panelists:
About the Chairperson:
Michael Kanellos is Editor at Greentech Media, a fully integrated online-media company providing cutting-edge news, in-depth market research, and focused industry events. He was formerly editor at large at CNET News.com, where he covered hardware, research and development, start-ups, and the technology industry overseas.
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2:40-5:30pm
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Organizers: Tom Coughlin, Coughlin Associates and Don Barnetson, SanDisk
Chairperson: Tom Burniece, Burniece Consulting Services
“Customers are spending large sums to buy multiple disk drives to spread the workload and get faster performance, but you can put in a few of these solid state disk drives and run much faster without changing the applications.”
– Graham Lovell, Sun Microsystems
“Solid state drives will be the biggest change in storage, a total game-changer…”
– Joe Tucci, EMC
Forum Description:
Solid state drives can increase storage system performance and reduce both footprint and power consumption. Topics covered here include form factors, new technologies, benchmarks, and testing. The second part of the Forum focuses on actual performance levels achieved by SSDs, what implementors should expect, and how system developers can estimate the likely results for their particular applications.
Intended Audience:
Schedule
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2:40-2:50pm
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Introduction
Tom Coughlin, Coughlin Associates
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2:50-3:10pm
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Integrating Solid State Storage and DRAM onto Standard Memory Module Form Factors
Phan Hoang, VP R&D, Virtium Technology
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3:10-3:30pm
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How to Test SSDs Compared to HDDs
Tony Lavia, CEO, Flexstar Technology
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3:30-3:50pm
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3D IC Architecture for SSD-in-a-Chip
Sang-Yun Lee, CEO, BeSang
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3:50-4:10pm
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Break
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4:10-4:40pm
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Benchmarking SSDs — The Devil is in the Pre-Conditioning Details
Kent Smith, Senior Director of Product Marketing, SandForce
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4:40-5:10pm
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What's Up with These Numbers?
Esther Spanjer, SSD Technical Marketing Manager, SMART Modular Technologies
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5:10-5:30pm
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Conclusion, Questions and Answers, and Evaluations
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About the Organizers:
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 20 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. He is also the organizer of the annual Storage Visions Conference and the Creative Storage Conference.
Don Barnetson is Senior Director of Marketing for SSDs at SanDisk. He previously ran the flash product marketing organization at Samsung Semiconductor and helped launch Samsung's SSD and Hybrid Hard Drive products. He has also worked at Micron Technology, PNY Technologies, and Nanosys. He received a BSEE from the University of Calgary and an MBA from the Haas School of Business at UC Berkeley.
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2:40-5:30pm
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Chairperson/Organizer: Brian A. Berg, Berg Software Design
Course Description:
This tutorial will provide an in-depth examination of how these technical issues impact Solid State Storage (SSS) device architectures:
Some topics will be covered by more than one speaker in order to contrast different architectures based on targeted performance. Attendees will gain a perspective on the complexities of the firmware embedded in SSS devices.
Intended Audience:
Schedule
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2:40-3:25pm
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SSD Architecture Considerations for a Spectrum of Enterprise Applications
Alan Fitzgerald, CTO, SMART Modular Technologies
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3:25-3:45pm
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Break
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3:45-4:30pm
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Using the Appropriate Wear Leveling to Extend Product Lifespan
Bill Roman, Software Architect, Datalight
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4:30-5:15pm
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Nigh-Speed NAND Flash: Design Considerations to Maximize Performance
Bob Pierce, Senior Director of Flash Products, Denali Software
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5:15-5:30pm
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Final Questions and Answers, and Evaluations
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About the Organizer/Chairperson:
Brian A. Berg, President of Berg Software Design, has been a consultant for 30 years. He has extensive experience with storage devices and interfaces, including Flash Memory, Disk, DVD, and CD, as well as USB, Fibre Channel, IDE/ATA/ATAPI, SCSI, and Storage Area Networks. He has been a project leader, software developer, industry analyst, technical marketer and author, as well as conference chair, session chair, and speaker. He has also designed and implemented storage subsystems, been a technical marketer, seminar leader and tutor, and has reviewed patent and trade secret issues as an expert witness. He received his B.S. in Mathematics, and did CS/EE graduate work at Stanford.
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2:40-3:45pm
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Organizers: Jim Handy, Objective Analysis and Rob Peglar, Xiotech
Course Description:
Flash solid state drive (SSD) based servers and storage systems are being announced by all major server and storage OEMs as a way to improve system throughput and economics. Why is this happening? What is special about servers and storage devices that is making them adopt SSDs before the PC? What are the benefits to users? These questions and more will be addressed in a four-part day-long forum.
Intended Audience:
Part III: Enterprise NAND Requirements Panel
Chairperson: Joseph Unsworth, Gartner
Joseph Unsworth of Gartner will moderate a panel on enterprise requirements, focusing on quality issues and what enterprise OEMs and storage vendors need to make NAND flash enterprise ready.
Panelists:
About the Organizers:
Joseph Unsworth, Research Director at Gartner, covers NAND flash memory and its main applications, flash cards, USB card drives, and solid-state drives. He also covers related device technologies and develops NAND flash supply and demand analysis.
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4:00-5:30pm
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Organizers: Jim Handy, Objective Analysis and Rob Peglar, Xiotech
Course Description:
Flash solid state drive (SSD) based servers and storage systems are being announced by all major server and storage OEMs as a way to improve system throughput and economics. Why is this happening? What is special about servers and storage devices that is making them adopt SSDs before the PC? What are the benefits to users? These questions and more will be addressed in a four-part day-long forum.
Intended Audience:
Part IV: How SSD Changes IT Enterprise Architectures Panel
Chairperson: Jeff Janukowicz, IDC
Jeff Janukowicz of IDC will moderate a panel on how solid state deployment models (such as DIMM module forms, SSDs, accelerator cards, and caching appliances) will affect enterprise architectures and business decisions.
Panelists:
About the Organizers:
Jeff Janukowicz, Research Manager for Hard Disk Drive Components and Solid State Disk Drives at IDC, has more than 12 years experience in the technology industry. His research includes market forecasts, market share reports, and technology trends. He has prior experience as a strategic marketing manager for Agere Systems. He holds a BSEE from the University of Delaware and a Master’s Degree in Management of Technology from the Wharton School of the University of Pennsylvania.
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5:30-7:00pm
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Chairperson: Melissa Perenson, Senior Editor, PC World
This session will feed your mind and your body. It will be a no-holds barred discussion of where the technology has come from, where it’s going, and how quickly it will change. And the session will also feature a light buffet and liquid refreshments (beer, wine, sodas, waters, and coffee).
According to some, the content world revolves around access time, erase techniques, latency, capacity, design-in, and cost. For others, it’s the elegance of the design and the witchcraft of implementation. For almost everyone, it is…imagine it and it will happen. Want to find out what others think? Grab a plate, a drink, and a seat early and prepare to join the discussion. Even during the global downturn, we’re finding new challenging applications for flash memory that will change the course of information and content flow and distribution. When will cost-effective/capacity-rich SSD devices arrive? Can we compensate for the drop in consumer demand? How much more will smartphone users require and how will that affect flash card applications? What will be the next memory hungry device or application? How can you be prepared? What about the neat stuff – will multilevel flash, new applications, MRAM, and phase-change memory affect your future? Meanwhile, how will the industry cope with the sweeping economic peaks and valleys we have recently experienced? Are we now in an era in which such wild fluctuations are inevitable, perhaps even with ever increasing frequency? This panel of vendors, users, analysts, and venture capitalists will discuss a wide variety of topics, including:
Panelists:
About the Chairperson:
Melissa J. Perenson, Senior Editor at PC World, is a 16-year veteran of technology journalism. Since joining PC World in 1999, she has closely tracked most areas of computing and consumer electronics. Her focus is on new products and technologies--and the trends that define our digital lifestyle. Among her primary beats are digital imaging and storage. Perenson closely follows industry developments for blogs, news, and feature stories. In her spare time, she is an avid photographer...and consumes lots of flash storage.
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| Wednesday, August 12th | ||||
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8:30-10:50am
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Chairperson/Organizer: Deepak Shankar, Mirabilis Design
Course Description:
This tutorial session describes industry trends in flash interfaces, progress in architecture exploration, and automated testing. A special hot topic is the impact of flash memory on Android-based Smartphone design. The session combines updates on current industry standards with discussions of topics such as future-proofing systems, PCI Express, power consumption, performance analysis, and controller design. This tutorial is equally useful for newcomers and advanced practitioners.
Intended Audience:
Schedule
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8:30-8:40am
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Introduction
Deepak Shankar, Mirabilis Design
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8:40-9:00am
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ONFI Update: Tastes Great, Less Filling
Jim Cook, Senior Manager for NAND Marketing, Micron
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9:00-9:20am
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Storage SoC Controller Trends — Balancing Performance and Power
Lakshmi Mandyam, Enterprise Segment Manager, ARM
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9:20-9:40am
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Performance Impact of Flash Memory on Multi-Core Android-Based Smartphone
Takeshi Ohkawa, Principal Software Platform Architect, TOPS Systems (Japan)
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9:40-10:00am
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Break
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10:00-10:20am
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PCIe, Do We Need Anything Else?
Alessandro Fin, Director of Embedded Storage Business, SMART Modular Technologies
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10:20-10:40am
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Automatic, Fast, and Through: Test Automation of Flash Memory Cards
Gilad Chitayat, VP Sales and Marketing, QualiSystems
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10:40-10:50am
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Questions and Answers, and Evaluations
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About the Chairperson/Organizer:
Deepak Shankar is CEO at Mirabilis Design, a provider of systems engineering solutions for performance analysis, power estimation, and architecture exploration of electronics and real-time software. He has over 15 years of industry experience, including being VP of Business Development at MemCall, a fabless semiconductor company, and at SpinCircuit, a supply chain joint venture of HP, Cadence, and Flextronics. Deepak previously worked in product marketing at Cadence Design Systems. He has an MBA from UC Berkeley, and an MS from Clemson University and BS from Coimbatore Institute of Technology (India), both in electronics and communications.
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8:30-10:50am
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Chairperson: Dennis Martin, Demartek
Course Description:
Provides a thorough overview of solid state storage and a survey of current topics, an in-depth review of the performance characteristics and behavior of solid state storage, and a detailed look at the future of solid state storage technologies, materials, and implementations currently in active research.
Intended Audience:
CIOs, CTOs, IT Directors, system administrators, storage administrators, storage equipment designers, storage software developers, systems analysts and integrators, marketing and engineering directors/managers, consultants, application specialists, and application test engineers.
Instructors:
About the Organizer:
Rob Peglar is Vice-President of Technology at Xiotech. A 30-year industry veteran, he has global corporate responsibility for healthcare technology, storage architecture, strategic direction, and industry liaison. He has extensive experience with large heterogeneous storage area networks (SANs), and is a frequent participant at seminars and conferences worldwide. Before joining Xiotech, he worked for StorageTek, McDonnell Douglas, and Control Data. He is a member of the Board of Directors of SNIA and chair of the SNIA tutorials. He holds a BS in Computer Science from Washington University (St. Louis, MO).
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8:30-10:50am
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Organizers: Kerri McConnell, Director of Marketing and Sales, Datalight
Chairperson: Bob Scranton, Independent Consultant
Course Description:
From the boardroom to production floor, flash technology is impacting innovation and profitability in profound ways. This session provides the essential elements to help you understand, address,and communicate issues affecting the “business of flash.” Each speaker will include:
Question and answer periods will allow audience members to address specific concerns and obtain clarification and additional insight.
Intended Audience:
Executives and senior managers of companies who use, produce, and design flash-based devices. Marketing, sales, and finance executives, venture capitalists, PR and marcom executives, financial and market Analysts, systems analysts, and others interested in a broad-based perspective on flash memory and its markets, technology, and applications.
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8:30-8:40am
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Introduction
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8:40-9:10am
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High Capacity SSDs in Storage Applications
Scott Shadley, Senior Manager of Flash Marketing, STEC
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9:10:9:30am
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TBD
TBD
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9:30-9:50am
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Preparing Enterprise SSDs for Prime Time
Greg Goelz, Pliant VP Marketing, Technolgy
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9:50-:10:10am
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Break
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10:10-10:30am
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NAND Flash Viability for Enterprise SSDs
Steffen Hellmold, Sandforce
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10:30-10:50am
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Infrastructure Support for Emerging NVM Technologies
Bob Merritt, Partner, Convergent Semiconductors
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About the Organizer:
Kerri McConnell is Director of Marketing and Sales at Datalight, the leader in software technologies for risk-free mobile data storage. She has been with Datalight since 2005, focused on business strategy, full lifecycle product management, and marketing communications. She previously held marketing positions at Adobe and Aldus. Kerri excels in translating technical topics into laymen’s terms and putting a business benefit spin on product features. In addition to her technology experience, Kerri has founded and run her own retail, consulting, and service businesses. She also serves on the Board of Trustees for The Mountaineers Foundation, focused on environmental stewardship, conservation, and education.
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8:30-9:45am
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Organizer/Chairperson: Chuck Sobey, ChannelScience
Paper Presenters:
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10:00-10:50am
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Organizer: Don Barnetson, SanDisk
Chairperson: Walker Blount, Web-Feet Research
Panelists:
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11:00-11:30am
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Speaker: Ali Poukermati, Chief Technology Officer, Spansion
Introducer: Walker Blount, Web-Feet Research
Abstract:
New technologies are constantly emerging. However few have the stamina to break through the complex barriers required to reach market successfully. To date, Spansion has been the only company in the memory industry to have taken a completely new technology out of the laboratory and into mass production. This session will provide insight into the challenges charge trapping NOR has overcome and its advantages over floating gate that have helped propel it to its current leadership position. It will also discuss charge trapping NAND’s potential for greater scaling.
About the Speaker:
Ali Pourkeramati is Spansion’s chief technology officer, responsible for generating technology and product roadmaps and identifying new application opportunities. With more than 24 years in the non-volatile memory industry, Pourkeramati has received more than a dozen patents and has quthored publications on non-volatile memory, architecture, design, and complex programmable logic devices (CPLDs). Before joining Spansion in 2004, Pourkeramati was CEO at Azalea Microelectronics, and held engineering positions at International CMOS Technology, ICT, and Signetics.
Pourkeramati holds an MSEE from Santa Clara University and a bachelor's in electrical and computer engineering from Oregon State University. About Spansion:
Spansion is a leading Flash memory solutions provider, dedicated to enabling, storing and protecting digital content in wireless, automotive, networking and consumer electronics applications. Spansion, previously a joint venture of AMD and Fujitsu, is the largest company in the world dedicated exclusively to designing, developing, manufacturing, marketing and selling Flash memory solutions. For more information, visit www.spansion.com.
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11:30am-Noon
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Speaker: Eli Harari, Chairman and CEO, SanDisk
Introducer: Jim Handy, Objective Analysis
Abstract:
Like other semiconductor-based industries, the flash memory industry is both cyclical and highly volatile. In recent years, however, the ride has become exceptionally turbulent and the industry faces a number of unprecedented challenges. Dr. Harari’s keynote address will address the following:
About the Speaker:
Eli Harari has served as CEO of SanDisk since the company’s founding in 1988. He has built SanDisk into the world’s largest supplier of flash memory data storage products, with revenues of $3.9 billion in 2007. A pioneering leader in both technology and business, Harari holds more than 100 U.S. and international patents in non-volatile semiconductor devices. Under Harari, SanDisk has grown into a major international retail brand, serving customers through over 218,000 retail storefronts worldwide.
About SanDisk
SanDisk holds more than 860 U.S. patents, more than 550 foreign patents and is the only company that has worldwide rights to both manufacture and sell every major flash card format including SD™, microSD™, miniSD™, CompactFlash®, MultiMediaCard™, xD-Picture Card™, Memory Stick PRO™ and related Memory Stick™ products.
SanDisk became a publicly traded company (NASDAQ:SNDK) in November 1995, and 2008 revenues were $3.35 billion. With over 3000 employees worldwide, SanDisk is headquartered in Milpitas, California. For more information, see www.sandisk.com. |
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Noon-2:00pm
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The Flash Memory Summit Theatre is a presentation area in the Exhibit Hall, specifically designed for product demonstrations from our sponsors. While you are visiting the vendor booths, be sure to stop by the FMS Theatre and catch some of the exciting product presentations, as vendors will also be offering some great gifts for those who attend their session.
The conference will also be presenting our Best of Show Awards and Vendor Raffle in the FMS Theatre, so don't miss these exciting events. More info.... |
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2:00-2:30pm
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Speaker: Jim Elliot, Vice President of Memory Marketing, Samsung
Introducer: Jeff Janukowicz, IDC
Abstract:
NAND flash hasn’t risen; it’s rising — market sector after market sector, application after application. NAND has accelerated its pace of market acceptance and is enabling a new generation of consumer electronics, while making significant inroads into the enterprise space. This presentation will provide a detailed overview of NAND’s global presence today, from SSDs in notebooks to a range of new innovative consumer electronics applications. It will also highlight NAND’s role in the growth juggernaut known as smartphones. With cloud computing, a continued proliferation of Internet accessibility, and accelerated growth of personal digital libraries, NAND has never been in as much demand as it is today. Mr. Elliott will explain why higher densities are needed and also will discuss the role 3-bit MLC technology will play.
About the Speaker:
Jim Elliott is Vice President of Memory Marketing at Samsung Semiconductor, where he oversees all marketing activities in the Americas. He has over 13 years of experience in the semiconductor industry, focusing on product sales and marketing at major multinationals. He started his semiconductor career in 1996 at Hitachi in SRAM marketing. In late 1997, he transitioned into the volatile world of DRAM when he joined Fujitsu Microelectronics.
Jim has been at Samsung for seven years, holding leadership positions in DRAM and Flash Marketing, as well as Global Account Sales. Jim earned a BA degree from the University of California at Davis and an MBA from Cal Poly San Luis Obispo. He has been a featured guest speaker at many industry-wide events, including the Intel Developer Forum, Denali MemCon, StorageVisions, and the Flash Memory Summit. About Samsung Semiconductor
The Semiconductor Business of Samsung Electronics consists of three major divisions: Memory, System LSI, and Storage. It has pioneered many advances in chip technology that are now widely used in mobile, desktop, and other digital products.
The Memory Division designs and manufactures integrated circuits for storing digital information. Steadfastly maintaining the top global position in the growing DRAM market since 1992, Samsung Electronics has also stayed in front technologically with NAND flash memory by developing the world's first 32Gb NAND chip. The company is set to increase market penetration of NAND flash using cost efficient 40nm class processing. Samsung is also a pioneer in Solid State Drives (SSDs). The flash-SSD, a drop-in replacement for a hard disk drive, is a secure and reliable means of storing personal or work-related data. Samsung released its first 32GB PATA SSD in March 2006, followed by the 64GB SSD in June 2007 and the 128GB SATA II SSD in July 2008. Samsung is aggressively expanding market development efforts for its SSDs, and its rapid SSD technology advances are a result of efficiencies enabled by the company's unique combination of NAND flash memory, firmware, and controller technology. |
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2:30-3:00pm
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Speaker: François Piednoel, Intel
Introducer: Jim Harrison, Electronic Products Magazine
Abstract:
Historically, NAND flash memory had been used as a commodity for general media transfer and storage, such as in USB drives and camera cards. But as NAND flash memory moves into computing platforms via solid-state drives, replacing hard drives in clients and becoming an important part of the memory hierarchy in server storage, it is changing the computing paradigm. How SSDs are designed to seamlessly integrate within computer systems and interact with the user is critically important. This keynote details how future solid-state drive and computing designs reflect this new reality, and how NAND flash memory is evolving from just being standalone storage into becoming an integral part of the computing platform, enhancing the end user experience and visual computing.
About the Speaker:
Francois Piednoel, Senior Performance Analyst with Intel, is an expert on performance tuning and instruction set design. He is currently working on the Larrabee, Core i7, V8, and Skulltrail projects. He was a member of the team that created the Pentium 4 Extreme Edition and the Core 2 Extreme. Before joining Intel in 1997, he held positions with France Telecom and Haiku Studio. He received his bachelor’s degree from the Universite du Havre in physical sciences. He has gotten two Intel achievement awards.
About Intel:
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.
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3:15-5:30pm
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Organizer: Stephan Rosner, Spansion
Chairperson: John Geldman, Lexar Media and Micron Technology
Course Description:
The tutorial provides in-depth insight into the latest developments in storage systems utilizing flash memory with an emphasis on their interface technology and access methods.
The tutorial describes trends in standardization and their effects on the memory industry. It also considers specific architectural tradeoffs based on these developments. The discussions cover controller interface standards (such as NVMHCI) that allow re-targetable, descriptor-based implementations for accessing memory clients with minimum overhead. To utilize flash efficiently in a system, designers must understand the specific features of a flash technology or architecture. Therefore, software architectures enabling the integration of flash into a storage hierarchy are a key requirement for building optimized storage systems. The tutorial discusses open software standards that take advantage of unique flash features, while still making them transparent to the remaining system via appropriate abstraction levels and data structures. This discussion is directly applicable to and affected by the evolution of NAND architectures. Therefore, the tutorial dedicates a presentation to discussing the changes in NAND memories, such as increasing page and block sizes, ECC, and their impact on data retention, endurance, or performance. It further addresses techniques to offset the impact of such features on the system level. An example is a review of the common belief that ECC and endurance represent a tradeoff. After the discussion of NAND architecture trends and effects, three specific cases illustrating the value of a system enabling unique flash features are described in detail: 3 bits per cell (3BPC) architecture Toggle NAND High Performance NAND
The presentation on Toggle NAND focuses on the highly optimized toggle Interface and discusses the performance gain achievable and its impact on the infrastructure of NAND devices. The High Performance NAND presentation addresses the issue of performance limitations and lifetime limitation due to the Write Amplification factor. An architecture is presented that uses a two-dimensional page buffer scheme and a new row decoder scheme which significantly improve performance and power. It enables new device features such as page-pair erase, partial block erase, and random page program which enhance endurance and lifetime. The tutorial gives insight into new array, interface, device, and software architectures. It focuses on their value for systems and the trends in industry and standards bodies. These new architectures ultimately enable a wide range of flash features in a transparent way to optimize memory systems quickly and cheaply. Intended Audience:
Hardware and Software Design Engineers, Engineering and Technical Managers, Embedded Systems Designers, Product Managers, Product Marketing Engineers, Technical Marketing Engineers, Test Engineers, New Product Developers, and Storage Specialists and Engineers
Schedule
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3:15-3:20pm
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Introduction
Stephen Rosner, Senior Manager - Memory Technical Marketing, Spansion
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3:20-3:45pm
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Improving System Performance and Longevity with a New NAND Flash Architecture
Jin-Ki Kim, VP R&D, MOSAID Technologies
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3:45-4:10pm
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Extending the NVMHCI Standard to the Enterprise
Amber Huffman, Senior Staff Architect - Storage Technologies Group, Intel
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4:10-4:35pm
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3Bit Per Cell NAND Flash
Terry Grunzke, Senior Applications Engineer, Micron Technology
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4:35-4:40pm
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Break
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4:40-5:05pm
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NAND Flash Architecture and Specification Trends
Michael Abraham, Application Engineering Manager, Micron Technology
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5:05:5:30pm
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Toggle-Mode NAND to Fill Growing Need for Higher Performance
Harry Yoon, Senior Manager for Memory Technical Marketing, Samsung Semiconductor
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About the Organizer:
Stephan Rosner is Director for Systems Engineering at Spansion. He specializes in communications and memory systems with an emphasis on flash memory. Stephan served as Spansion’s representative at JEDEC and was heavily involved in starting LPDDR2 and UFS. His speaking experience includes presentations at various international conferences, including ones sponsored by IEEE, and the Flash Memory Summit. He holds a PhD in Electrical Engineering from the University of Dresden, Germany.
About the Chairperson:
John Geldman is a senior level technologist for Lexar Media (and Micron Technology). He is involved in the strategic vision and planning for Lexar's technical and product roadmaps. Geldman serves as Lexar's representative to many standards organizations, including T10, T13, USB, SD, CFA, and IEEE 1667. His speaking experience includes presentations at SNIA, RSA, and IEEE conferences and at previous Flash Memory Summits.
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3:15-5:30pm
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Organizer: Rob Peglar, Vice President of Technology, Xiotech
Chairperson: Tom Williams, RTC Magazine
Course Description:
Covers aspects of using SSD storage for the primary Microsoft server-based applications, including Exchange Server, SQL Server, and SharePoint Server. We will discuss some best practices for each Microsoft application, then we will show some performance data for the same application running with Solid State Drives (SSDs), Fibre-Channel and SAS disk drives, and SATA disk drives. Also specific information on SSD performance from an architectural point-of-view and its realization in current and future systems design will be discussed, along with the enterprise readiness of SSDs and their implementations.
Intended Audience:
CIOs, CTOs, IT Directors, storage administrators, storage equipment designers, storage software developers, systems analysts and integrators, marketing and engineering managers, consultants, application specialists, storage service providers, software and hardware support providers, and application test engineers.
Instructors:
About the Organizer:
Rob Peglar is Vice-President of Technology at Xiotech. A 30-year industry veteran, he has global corporate responsibility for healthcare technology, storage architecture, strategic direction, and industry liaison. He has extensive experience with large heterogeneous storage area networks (SANs), and is a frequent participant at seminars and conferences worldwide. Before joining Xiotech, he worked for StorageTek, McDonnell Douglas, and Control Data. He is a member of the Board of Directors of SNIA and chair of the SNIA tutorials. He holds a BS in Computer Science from Washington University (St. Louis, MO).
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3:15-4:30pm
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Chairperson: Alan Niebel, Web-Feet Research
Paper Presenters:
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3:15-4:30pm
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Chairperson: Vijay Ahuja, Cipher Solutions
Paper Presenters:
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4:30-5:30pm
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Chairperson: Gregory Wong, Forward Insights
Paper Presenters:
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4:30-5:30pm
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Organizer: Stephan Rosner, Spansion
Chairperson: Jim Harrison, Electronic Products Magazine
Paper Presenters:
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5:30-6:30pm
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5:30-7:30pm
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The Flash Memory Summit Theatre is a presentation area in the Exhibit Hall, specifically designed for product demonstrations from our sponsors. While you are visiting the vendor booths, be sure to stop by the FMS Theatre and catch some of the exciting product presentations, as vendors will also be offering some great gifts for those who attend their session.
The conference will also be presenting our Best of Show Awards and Vendor Raffle in the FMS Theatre, so don't miss these exciting events. More info.... |
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7:30-9:00pm
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Organizers: Tom Coughlin, Coughlin Associates and Jim Handy, Objective Analysis
Session Description:
This session will give attendees a chance to discuss a wide variety of subjects in an informal atmosphere and ask questions of experts in specific areas. Table subjects will include SSDs, embedded applications, standards, software, security, computer applications, consumer applications, new technologies, markets. Attendees are welcome to move from table to table during the session, increasing their exposure to different subjects. Beer, wine, soft drinks, and pizza will be served to promote informality and encourage networking. Emphasis will be on frequently asked questions, best practices, hints and warnings, major issues, and key products and standards.
Intended Audience:
Marketing and sales managers and executives, marketing engineers, product managers, product marketing specialists, hardware and software designers, software engineers, technology managers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, marcom specialists, product marketing engineers, financial managers and executives, system engineers, test engineers, venture capitalists, financial analysts, media representatives, sales representatives, distributors, and solution providers.
Table Subjects:
About the Organizers:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is often quoted in the electronics trade press and other media.
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 20 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Elecronics: The Essential Guide”, published by a division of Elsevier. He is also the organizer of the annual Storage Visions Conference and an Adjunct Professor at Santa Clara University.
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| Thursday, August 13th | ||||
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8:30-9:40am
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Chairperson and Organizer: Jim Cantore, President and Chief Analyst, JLC Associates
Is flash memory about to be replaced in the never-ending advance of technology? Can it be implemented effectively at the smaller dimensions newer processes use? Will continuing improvements make it live on, like magnetic disks, DRAM, and silicon-based technologies? What will supplant it and when? Will the replacement be phase-change memory, spintronics, silicon nanocrystals, MRAM, proteins, molecules, carbon nanotubes, or something else entirely? This session will discuss what is happening and describe the possibilities for new non-volatile memory technologies.
Paper Presenters:
About the Chairperson:
Jim Cantore is President and Chief Analyst at JLC Associates, where he provides technology and strategic marketing consulting, and market intelligence services. He has over 25 years experience in the semiconductor industry. He specializes in flash memory, flash memory cards, USB drives, solid state drives, phase change memory, and new memory technologies. He was previously a Principal Analyst at iSuppli and a Program Manager at IDC.
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10:00-10:50am
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Chairperson and Organizer: Chuck Sobey, ChannelScience
Paper Presenters:
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10:00-10:50am
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Chairperson: Jim Porter DISK/TREND
The flash memory market has been very dynamic, with NAND growth exceeding that of any other semiconductor, prices falling faster than DRAM, and market oversupplies and price collapses occurring frequently. This session presents leading market analysts who will explain what is motivating all this change and how it is likely to evolve.
Topics will include:
Instructors:
About the Organizer:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is frequently quoted in the electronics trade press and other media.
About the Chairperson:
Jim Porter has over 40 years experience in the storage business. He worked with Memorex, Rockwell, Cartridge Television, and CMX Systems before starting a management consulting business in 1974. In 1977, he founded DISK/TREND, publisher of market studies of the worldwide disk drive and data storage industries through 1999. He has frequently acted as a management consultant for data storage manufacturers. Jim is a member of the Advisory Board of the Computer History Museum, and chairs the museum’s Storage Special Interest Group. He is also a founder of IDEMA, the disk drive industry's trade association, and an active participant since its early days.
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11:00-11:30am
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Speaker: Brian Shirley, VP Memory, Micron
Introducer: Jim Cantor, JLC Associates
Abstract:
It's no accident that there are as many flavors of
NAND as there are
usage scenarios for employing a non-volatile memory
solution. Each
application seeks significantly different performance
parameters and
feature-sets and should be designed using the right
NAND to achieve
optimum performance. Mr. Shirley will present on the
many flavors of
NAND, and the challenges of aligning the right
technology with the
right application. In his keynote he will also address
the challenges
and opportunities still to come in NAND from shrinking
process
technology to growing bits per cell. One thing is for
certain, NAND
flash innovation and opportunities continue to thrive.
About the Speaker:
Brian Shirley joined Micron in 1988 as a member of the DRAM
product
engineering team. He later joined the DRAM design team,
leading several
designs for Micron's 4Mb and 16Mb products before
becoming the DRAM
design manager in 1997. He was appointed to his current
position in
2006. Mr. Shirley holds a bachelor of science in electrical
engineering
from Stanford, where he graduated with distinction.
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11:30am-Noon
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Speaker: Michael Hajeck, Vice President & General Manager, Western Digital
Introducer: Mark Geenen, TrendFocus
Abstract:
There has been speculation that SSDs, as they become more mainstream, could replace HDDs in many applications. A good competitive rivalry is occurring at conferences and in the press. But when design decisions are made, the choices depend on storage system usage models. Although a feud makes a good story, the reality is that HDDs and SSDs will be complementary solutions, often within the same application.
Even though everyone’s now in the pool together, the competition is far from over. To match the storage needs and usage models of a broad range of applications, suppliers are lining up in the swim lanes with their vision for interfaces, form factors, media technologies, and market strategies. Which will be the winning combination? Michael Hajeck will present a 10-year vision for the storage market and the role SSDs will play. About the Speaker:
Michael Hajeck is an industry expert with more than 20 years experience in the solid-state storage, removable media, and hard drive markets. Over the last 17 years, he has helped pioneer the solid-state storage market. Hajeck's extensive operating, sales, and marketing experience includes founding SiliconSystems, and SiliconTech, co-founding MicroNet Technology, and holding senior management positions with SanDisk and SyQuest. He has been awarded two U.S. patents and has over a dozen additional U.S. and international patent applications.
Hajeck has been a member of senior management teams that have successfully built and sold three companies and taken four others public. He holds a B.S. and M.S. in Engineering from Rensselaer Polytechnic Institute. About Western Digital (WD)
Western Digital, one of the storage industry's pioneers and long-time leaders,
provides products and services for people and organizations that collect,
manage, and use digital information. The company produces reliable,
high-performance hard drives and solid state storage that keep users' data
accessible and secure from loss. Western Digital applies its storage expertise to
consumer products for external, portable, and shared storage products.
Western Digital was founded in 1970. The company's storage products are marketed to leading systems manufacturers, selected resellers, and retailers under the Western Digital and WD brand names. Visit the Investor section of the
company's Web site (www.westerndigital.com) to access financial information.
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Noon-2:00pm
|
The Flash Memory Summit Theatre is a presentation area in the Exhibit Hall, specifically designed for product demonstrations from our sponsors. While you are visiting the vendor booths, be sure to stop by the FMS Theatre and catch some of the exciting product presentations, as vendors will also be offering some great gifts for those who attend their session.
The conference will also be presenting our Best of Show Awards and Vendor Raffle in the FMS Theatre, so don't miss these exciting events. More info.... |
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2:00-3:00pm
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Organizer: Vijay Ahuja, Cipher Solutions and John Geldman, Lexar
Chairperson: Rich Fetik, Data Confidential
Paper Presenters:
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2:00-3:00pm
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Chairperson: Jay Elliot, Voyant
Paper Presenters:
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3:15-4:30pm
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Chairperson: Andy Marken, Marken Communications
“With regard to excellence, it is not enough to know, but we must try to have and use it.”
– Aristotle
Flash memory not only shows huge potential for storage market share growth in the coming years, but also gets engineers and marketers excited. Just say flash memory, and people begin thinking of all the things they can do with it. Everyone wants more flash everything for their personal and professional use.
You may think you know all about flash memory. However, our panel could reshape your views about using flash memory in the years ahead. Our panelists will set the stage by providing their suggestions for the top ten list. Then we’ll open the session for a no-holds-barred period of audience suggestions. Think hard, think tough. We’ll then vote on a final list which we’ll post on the Website after the Summit. Reporting rules, fairness doctrines, ethics, party loyalty, electioneering restraints, and common decency do not apply (it’s just like the real political world!). We want you to leave the session with at least one Ah Ha!! idea you can put to work for your company. Panelists:
About the Chairperson
Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For more than 25 years he has worked with leading national and international content development, information and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also an insider commentator and interpreter of PC/CE industry trends and activities.
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3:15-4:30pm
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Organizer: Khaled Amer, SNIA SSSI Performance Subcommittee
Chairperson: Tom Coughlin, Coughlin Associates
Tutorial Description:
This tutorial covers performance measurements and expectations for solid state drives used in various applications and benchmark tests. Much variability in measured performance and a dependence of performance on use history has been observed with SSDs. The emphasis here will be on the causes of performance variations, the results that have been observed experimentally, and methods for improving performance.
Intended Audience:
Paper Presenters:
About the Organizer
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