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Keynotes

Keynote 1: Flash at Facebook: The Current State and Future Potential
Tuesday, August 13th, 11:30am-Noon

Jason TaylorJason Taylor
Director, Capacity Engineering & Analysis
Facebook

Jason Taylor is the Director of Capacity Engineering and Analysis at Facebook, where he leads the groups that manage the server budget and allocation, select next-generation servers, perform architecture reviews, and track the long term infrastructure plan. Before joining Facebook in 2009, Jason worked at several startups, including being Director of Operations at the popular Website BlueMountain.com. Jason holds a PhD from MIT in Ultrafast Lasers and Quantum Computing and a BE from Vanderbilt University in Physics, Electrical Engineering, and Mathematics.

Abstract: Flash at Facebook: The Current State and Future Potential
Over the last few years at Facebook we've integrated flash into our databases, cache tiers, and service indexes. In this presentation we will review where flash has performed well and suggest a few areas in which the industry may be missing opportunities.

About Facebook:
Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. More information is available at Facebook.

Keynote 2: FLASH: Redefining the Possible
Tuesday, August 13th, 1:00-1:30pm

Zahid HussainZahid Hussain
General Manager & Senior Vice President,
EMC Flash Products Division

Zahid Hussain is Senior Vice President and General Manager of EMC’s Flash Products Division. In his role, Hussain oversees the development of Flash products and technology, driving innovative development efforts and mainstreaming Flash technologies into the marketplace including the Xtrem family of server flash and all flash array technologies. Prior to joining EMC in 2012, Hussain was Vice President of Engineering in VMware’s Cloud Infrastructure business, where he led the development teams in the releases of vSphere 4.1 and vSphere 5 product suites. Hussain holds more than 30 patents in the areas of computer graphics, computer systems, and networking systems.

Abstract: FLASH: Redefining the Possible
Flash technology enables new levels of agility and application performance within IT data centers. This keynote session will cover the pervasive and transformative impact of flash on IT infrastructures and the evolving opportunities that flash presents to IT organizations. Find out how your organization can benefit from a diverse set of server and array-based flash technologies. Discover how EMC’s flash software and systems strategy will make flash more efficient, manageable, and reliable to meet the needs of increasingly demanding real-time datacenter environments. Learn how you can leverage an innovative flash software and systems architecture to achieve competitive advantage.

About EMC:
EMC is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset—information—in a more agile, trusted and cost-efficient way. More information is available at EMC.

Keynote 3: Flash and Hard Drives: Partners in Tomorrow’s Storage Systems
Tuesday, August 13th, 1:30-2:00pm

Gary GentryGary Gentry
Senior VP, Solid State Drives
Seagate

Gary brings more than 30 years experience in the Storage and Memory industry. Gary has worked in various roles in Engineering, Product Line Management, Marketing, and Business Development. Gary spent 20 years in the HDD industry working for Micropolis, Control Data, Seagate, and Maxtor. After leaving the HDD industry in 2005, Gary was one of the founders and CEO of Storage Genetics, a company focused on developing state of the art Error Correction technologies for NAND flash. Before joining Seagate, Gary was the GM of Micron’s Enterprise SSD division in which he led the development of Enterprise SSDs. Gary rejoined Seagate in summer of 2012. He holds a BSEE and a MBA from the University of Tulsa.

Abstract: Flash and Hard Drives: Partners in Tomorrow’s Storage Systems
Storage requirements continue to skyrocket - and it will take both flash and hard drives to satisfy them. Major issues will include how to use SSD and HDD technologies together to handle ever-increasing needs in public clouds, private clouds, massive (mega) web sites, and enterprise data centers. Big data, cloud storage, and the ever-expanding Internet will involve exabytes of storage which service providers and enterprises must be able to implement at a reasonable cost without sacrificing performance. This talk will focus on the challenges of deploying SSDs and HDDs together in massive datacenters today and meeting the needs of public cloud infrastructures.

About Seagate:
Founded in 1979, Seagate is a world leader in hard disk drives and storage solutions. From the videos, music and documents we share with friends and family on social networks, to servers that form the backbone of enterprise data centers and cloud-based computing, to desktop and notebook computers that fuel our personal productivity, Seagate products help more people store, share and protect their valuable digital content. Seagate offers the industry’s broadest portfolio of hard disk drives, solid-state drives and solid-state hybrid drives. In addition, the company offers an extensive line of retail storage products for consumers and small businesses, along with data-recovery services for any brand of hard drive and digital media type. Seagate employs more than 50,000 people around the world. More information is available at Seagate.

Special Keynote A: SSD Revolution in Client Devices and Data Centers
Tuesday, August 13th, 2:00-2:30pm

Iri TrashanskiIri Trashanski
VP SSD Business
Marvell Semiconductor

Iri Trashanski is Vice President of SSD Business at Marvell Semiconductor, where he is responsible for marketing, product management, business development, and strategic planning across the SSD product line and market segments. He previously managed Marvell Corporate Development activities, including M&A, investments, and strategic licensing. Before joining Marvell, hewas Director of Strategic Business Development for SanDisk’s SSD product line where he was responsible for setting the product vision and direction and building strategic alliances with leading players in the PC and mobile computing markets. He has also held business development, sales, and marketing positions at M-Systems and Netezza.
Iri holds an MBA (magna cum laude) from Babson College in Boston, and an MA and BA in business administration and IT from the Interdisciplinary Center in Israel.

Abstract: SSD Revolution in Client Devices and Data Centers
Flash memory keeps advancing in both client devices and data centers. The wider use is fueled by new technologies offering higher performance and improved reliability at lower costs. This presentation will discuss the evolution of SSDs. It will focus on NAND, interfaces, ecosystem, Flash Management, ECC, and controller technologies. It will also describe a future path for integration with Hybrid HDDs and across the data center.

About Marvell Semiconductor:
Marvell (NASDAQ: MRVL) is a global leader in providing complete silicon solutions enabling the digital connected lifestyle. From mobile communications to storage, cloud infrastructure, digital entertainment and in-home content delivery, Marvell’s diverse product portfolio aligns complete platform designs with industry-leading performance, security, reliability and efficiency. At the core of the world’s most powerful consumer, network and enterprise systems, Marvell empowers partners and their customers to always stand at the forefront of innovation, performance and mass appeal. By providing people around the world with mobility and ease of access to services adding value to their social, private and work lives, Marvell is committed to enhancing the human experience. More information is available at Marvell Semiconductor.

Keynote B: Ushering in the 3D Memory Era with Vertical NAND
Tuesday, August 13th, 2:30-3:00pm

Jim ElliottJim Elliott
Vice President, Memory Marketing
Samsung Semiconductor

ES JungE.S. Jung
EVP/GM
Semiconductor R&D Center
Samsung Electronics


Jim Elliott, Vice President of Memory Marketing at Samsung Semiconductor, oversees all product marketing activities for Samsung’s memory organization in the Americas. He also oversees US marketing communications activities for Samsung Semiconductor. Elliott has 17 years experience in the semiconductor industry, focused on product sales and marketing at major multinational companies. With Samsung for the past 11 years, he has held leadership positions in both marketing and sales.
Elliott holds a BA from the University of California at Davis and an MBA from Cal Poly San Luis Obispo. He has been a featured guest speaker at many industry conferences, including G20/ICT Summit, Global Semiconductor Alliance Memory Conference, International Symposium on Quality Electronic Design, Memcon, Flash Memory Summit, and JEDEC forums.

E.S. Jung, Executive Vice-President at Samsung Electronics, is the General Manager of the Semiconductor R&D Center. He is in charge of R&D activities ranging from basic research through chip level testing of memory, advanced logic, and new memory technology. Previously, he was in charge of the Manufacturing Operations Center at the System LSI Division. During his 28-year career at Samsung, he has participated in the entire semiconductor R&D process from device development through technology, process, and architecture development and manufacturing. He holds a MS in Physics from Seoul National University and a Ph.D. in Physics from the University of Texas at Arlington.


Abstract: Ushering in the 3D Memory Era with Vertical NAND
In this presentation, Samsung will discuss a major breakthrough in overcoming the NAND flash scaling limit. We will explain how we have achieved this breakthrough, and show why a major shift in flash manufacturing is critical for consumer electronics and enterprise applications. The world’s first three-dimensional (3D) vertical NAND flash memory is a cost-effective way to provide over twice the scaling of 20nm-class planar NAND flash with 2X-10X the reliability. The vertical 3D NAND will allow new levels of innovation in circuits, structures, materials, and manufacturing processes. It will scale up to 1Tb and beyond per individual NAND chip.

About Samsung:
Samsung Semiconductor is a wholly owned subsidiary of Samsung Electronics. As the leader in advanced memory solutions for home, mobile, and office applications, Samsung Semiconductor is the world’s largest producer of DRAM, flash, SRAM, and high-end graphics memory. In addition, it is a major global producer of optical disk drives, hard drives, system logic, sensors, and controllers. Samsung also has emerged as the largest producer of LCD displays, providing the widest range of products for TVs, desktop monitors, notebook/netbook PCs, and mobile devices. Furthermore, Samsung provides fabless and fab-lite customers with state-of-the-art design and manufacturing at 90, 65, 45, and 32/28 nanometers. More information is available at Samsung.

Keynote 4: Inspiring IT innovation with SSD Solutions
Wednesday, August 14th, 11-11:30am

Robert CrookeRobert Crooke
Corporate Vice President, General Manager
Non-Volatile Memory Solutions Group
Intel

Robert (Rob) Crooke is an Intel Corporate Vice-President and General Manager of the Non-Volatile Memory (NVM) Solutions Group. In this role, Crooke leads a worldwide organization responsible for NVM technology design and development, complete Solid State Drive (SSD) system hardware and firmware development, wafer and SSD manufacturing, as well as marketing for Intel's component, module, and SSD NVM businesses.

Previously, Crooke held leadership positions in Intel’s Atom and System on a Chip Development Group, Business Client Group, Desktop Product Group, Architecture and Solutions Division, Basic Microprocessor Division, and Performance Microprocessor Division. He joined Intel in 1989 in the sales force as a field applications engineer.

Before joining Intel, he held design engineering positions at Alliant Computer Systems and Custom Silicon. He received his bachelor's degree in computer systems engineering from the University of Massachusetts.

Abstract: Inspiring IT innovation with SSD Solutions
The past few years have brought tremendous advancements in Flash Memory Technology and SSD solutions. At the forefront of technology innovation, Intel is driving business value through integrated solutions based on modular technology. SSD solutions inspire IT innovation, enabling significant breakthroughs in performance, scale and efficiency across a broad range of enterprise applications including Clients, Virtualization, Cloud, Big Data and real-time business analytics. In this keynote we will talk about advancements in SSD technology, provide compelling examples of business solutions and discuss the future of SSDs.

About Intel:
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. More information is available at Intel.

Keynote 5: Storage Architecture for the Data Center in 2020
Wednesday, August 14th, 11:30am-Noon

Ed DollerEd Doller
Vice President and Chief Memory Systems Architect
Micron

Ed Doller is Vice President and Chief Memory Systems Architect at Micron Technology. Mr. Doller joined Micron in May 2010 from Numonyx where he served as Chief Technology Officer after its formation in 2008. Before Numonyx, Mr. Doller had a variety of roles in the Flash memory group at Intel, and then was appointed its Chief Technology Officer in 2004. Prior to Intel, he held several key positions at IBM in East Fishkill, N.Y., all in advanced semiconductor memories.

Mr. Doller earned a Bachelor of Science degree in computer engineering from Purdue University. He has more than 24 years of experience in semiconductor memories, holds multiple patents, is a co-author of the IEEE floating gate standard, and is a frequent keynote speaker at memory conferences.

Abstract: Storage Architecture for the Data Center in 2020
As the growth of Big Data rises exponentially, the ability to search and analyze information requires increasing amounts of energy. Today’s model, structure, and methods of storage are not sustainable at this rate. Mr. Doller will talk about the primary computing challenges in 2020 will not be computational problems, but data search problems, and how the technologies that manage the search and retrieval of that data (tomorrow’s memory) are going to be critical to tomorrow’s computing infrastructure.

About Micron:
For more than 30 years, Micron’s teams of dreamers, visionaries, and scientists have redefined innovation—designing and building some of the world’s most advanced memory and semiconductor technologies. We develop the technologies that transform what's possible.

In fact, you likely use our memory every day—in products from computing, networking, and server applications, to mobile, embedded, consumer, automotive, and industrial designs. As one of the most prolific patent holders in the world we continually rethink, recast, and advance new ideas to bring innovation to broader markets and find ways our technology can inspire new applications or make fundamental improvements to existing designs. Our roots are in memory, the core strength of our business. As we look toward the future, we’ll continue to build on our past achievements by leveraging the synergies between our core memory business and diversified products and technologies that help drive innovation and growth in new markets. More information is available at Micron.

Keynote 6: The Future of Low Latency Storage
Wednesday, August 14th, 2:00-2:30pm

John ScaramuzzoJohn Scaramuzzo
President
SMART Storage

John Scaramuzzo, President of SMART Storage Systems, has more than 23 years experience in storage design. He is responsible for driving and expanding SMART's storage business in the enterprise, industrial, defense, and aerospace markets.

Before joining SMART in 2010, John held management and product development positions at Seagate, Maxtor, Quantum, and Digital Equipment. Most recently, he was the senior vice president and general manager of Seagate's Enterprise Compute business unit, where he led the development of traditional rotating and solid-state storage as well as application specific ICs. His previous positions included senior VP of worldwide quality operations at Seagate; and executive VP worldwide product development and research, senior VP, and general manager of the enterprise products division at Maxtor. He holds a BSEE from Boston University and an MS in Electrical Science from Harvard. He has three US patents related to disk-drive technology and applications.

Abstract: The Future of Low Latency Storage
Storage technology is on the verge of a new era. As access to real-time information becomes more critical for many enterprise applications, storage vendors are developing lower latency flash storage technologies, including PCIe-based devices and next-generation devices that connect flash directly to the CPU through the memory bus.

This presentation will discuss the current need for lower latency in today’s enterprise environments, what the future holds for ultra-low latency flash-based devices, and how this new class of devices will affect applications and storage architecture in the short-term.

About SMART Storage:
SMART Storage Systems designs, develops, and deploys current and next-generation enterprise solid-state storage products. Combining leading-edge enterprise-class design and proven world-class support, SMART Storage Systems leverages its extensive experience in flash and enterprise storage technology. The company delivers high-quality, high-reliability solutions to a broad customer base, including many tier one storage and server OEMs. The company focuses on providing award-winning innovations in solid-state storage technology, such as NAND high-endurance Guardian™ technology, to customers in the enterprise storage, enterprise server, data center, defense, and industrial markets. SMART Storage Systems is a member of the SMART family of global companies. More information is available at SMART Storage.

Keynote 7: How Next-Generation Flash Will Change Enterprise Storage
Wednesday, August 14th, 2:30-3:00pm

Rado DanilakRado Danilak
CEO
Skyera

Rado Danilak is CEO at Skyera, where he is creating new all solid-state-storage systems with price/performance and power/performance ratios far below anything currently available. He has over 20 years of experience and has filed more than 80 patents while architecting and designing state-of-the-art processing engines. He was previously founder and CTO of SandForce (acquired by LSI), a leading producer of flash controllers. Danilak also has prior engineering experience at NVIDIA, Nishan Systems, and Toshiba. He earned his Ph.D in Computer Science and his MS in Electrical Engineering and Computer Science from the Technical University of Kosice, Slovak Republic.

Abstract: How Next-Generation Flash Will Change Enterprise Storage
To cope with ever-increasing demands on data centers, we must keep building robust storage systems around the latest NAND flash. New generations of chips will become available with higher densities but lower endurance. Using them to build leading-edge solid state storage systems will require deep technical knowledge of and unique customizations to the flash itself. Such systems will revolutionize data centers, as example use cases will show.

About company:
Skyera Inc. is a disruptive provider of enterprise solid state storage systems designed to enable a large class of applications with extraordinarily high performance, exceptionally lower power consumption and cost effectiveness relative to existing enterprise storage systems. Founded by the executives who previously developed the world’s most-advanced flash memory controller, Skyera is backed by key technology and financial partnerships designed to position it at the forefront of the hyper growth in the solid state storage sector. The company was featured in the Gartner report “Cool Vendors in Storage Technologies, 2012.” More information is available at Skyera.

Keynote 8: SSD Usage in Cloud Datacenters
Thursday, August 15th, 11:00-11:30am

Kushagra VaidKushagra Vaid
GM Server Hardware Engineering
Microsoft

Kushagra Vaid is the General Manager for Server Engineering in Microsoft’s Global Foundation Services group. He is responsible for driving research and engineering for Microsoft’s datacenter hardware infrastructure. He was previously Director of Server Engineering and led a team of architects and engineers to develop server strategy and hardware platforms for the online services division. His previous experience at Intel as a Principal Engineer focused on server microprocessors and platforms. He has published papers at research conferences and has been a featured speaker at numerous industry conferences. He holds 25 patents in computer architecture and datacenter design, and has an MS in Computer Science from the State University of New York at Binghamton.

Abstract: SSD Usage in Cloud Datacenters
Cloud computing has expanded rapidly with ever more applications being hosted in public and private clouds. The applications are extremely wide-ranging, including Internet search, Web hosting, email, media streaming, gaming, and social networking. Designing infrastructure for such diverse and varying workloads is challenging with reliability and performance at scale having to be considered as well as power and cost. This talk will cover how SSDs are currently deployed in such massive cloud datacenters, how evolution of NVRAM beyond flash memory impacts cloud applications, and the areas the industry needs to focus on for pushing the envelope on architecture and design to meet the challenges of public cloud infrastructure.

About Microsoft:
Microsoft’s Global Foundation Services (GFS) Division delivers the core infrastructure and foundational technologies for Microsoft's 200+ online businesses including Bing, Outlook.com, MSN, Office 365, Xbox Live and the Windows Azure platform. This infrastructure is comprised of a large global portfolio of data centers, servers, content distribution networks, edge computing nodes, and fiber optic networks and is built and managed by a team of subject matter experts working 24x7x365 to support services for more than 1 billion customers and 20 million businesses in over 76 markets worldwide. More information is available at Microsoft.

Keynote 9: Generation Flash: Challenges and Solutions
Thursday, August 15th, 11:30am-Noon

Greg HuffGreg Huff
Senior Vice President, Chief Technology Officer
LSI

Greg Huff oversees the company’s corporate strategy and technology roadmaps. Previously, he was senior vice president of Corporate Strategy for LSI. In this capacity, he was responsible for shaping the future growth strategy of LSI products within the storage and networking markets. Huff joined the company in May 2011 from HP, where he was vice president and chief technology officer of the company’s Industry Standard Server business. In that position, he was responsible for the technical strategy of HP’s ProLiant servers, BladeSystem family products and its infrastructure software business. Prior to that, he served as research and development director for the HP Superdome product family. Huff earned a bachelor's degree in Electrical Engineering from Texas A&M University and an MBA from the Cox School of Business at Southern Methodist University.

Abstract: Generation Flash: Challenges and Solutions
The storage market is buzzing about the potential for solid state based storage to cause dramatic changes. What is the growth potential for such storage and how is it most likely to manifest in the market? What do the raw demand forecasts indicate about the opportunities for solid state storage and its impacts on hard drives? This presentation will offer a compelling portrayal of the world of storage over the next several years. It will also provide valuable insight on storage economics and technologies and their implications for vendors and customers of both solid state and HDD based storage systems.

About LSI:
LSI Corporation (NYSE: LSI) designs semiconductors and software that accelerate storage and networking in datacenters, mobile networks and client computing. Our Nytro(tm) Architecture and SandForce(r) Flash Storage Processors provide the intelligence critical to enhanced application performance, and is applied in solutions created in collaboration with our partners. More information is available at LSI.

Keynote 10: Software is the Key to Flash in the Data Center
Thursday, August 15th, 2:00-2:30pm

Scott DietzenScott Dietzen
CEO
Pure Storage

Scott Dietzen has been CEO of Pure Storage since 2010. He has led the company to successfully upending the economics of enterprise data storage and delivering a breakthrough storage experience that meets the resiliency, scalability, efficiency, and performance requirements of enterprise customers. Under his leadership, the company won the TechAmerica Foundation's 2013 American Technology Awards (ATAs) in the Server and Storage Technology category. He has previous experience as Senior Vice-President at Yahoo!, President and CTO at Zimbra, and CTO at BEA Systems, where he helped craft the technology and business strategy that drove BEA from $61 million in annual revenues prior to the WebLogic acquisition to over $1B. He has also been Principal Technologist of Transarc (acquired by IBM), a developer of distributed transaction and file sharing systems. Scott earned his Ph.D. and M.S. in Computer Science and B.S. in Applied Mathematics and Computer Science from Carnegie Mellon University.

Abstract: Software is the Key to Flash in the Data Center
Flash memory is the storage media of choice for consumer computing. Cost and compatibility are now the remaining gates to flash superseding mechanical disk for most every performance workload from private to public cloud, upending the $60B performance storage market. A software recipe has emerged that delivers all flash storage below the price of both disk arrays and server-local flash cards and SSDs. The resulting all-flash arrays will be the dominant storage for virtualized and database workloads, and are already unleashing upstream innovation in applications and systems

About Pure Storage:
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. More information is available at Pure Storage.

Keynote 11: The All-Silicon Data Center in the Mobile Era
Thursday, August 15th, 2:30-3:00pmm

Don BasileDon Basile
CEO
Violin Memory

As Violin’s CEO, Don leads the company’s operations and provides strategic direction. Don brings experience driving innovation, having managed the growth and sales of companies valued at more than $2B.

Prior to his role at Violin, Don was Chairman and CEO of Fusion-io and pioneered the use of PCIe flash cards for servers and workstations. In his first year as CEO the company achieved over $10M in sales, developed the infrastructure to support over 300 global enterprise customers, and earned a Red Herring Global 100 award.

Previously, Don served as Vice President of United Health Group, the nation’s largest healthcare company and member of the Fortune 50. United’s commercial software division, which sells software and related services to the entire healthcare industry, grew from $560M to $1.2B in revenue during his tenure.

Abstract: The All-Silicon Data in the Mobile Era
Every enterprise faces challenges driven by high customer expectations for online transactions. Everybody now believes they should have immediate access to everything everywhere on their mobile devices, via social media, and through the cloud. Mobile consumers want to do things right away and in-parallel, whether it involves checking Facebook, streaming Netflix movies, reading email, placing orders, or accessing data from enterprise storage or from the cloud. To avoid annoying delays, businesses must take less than a millisecond to make sure users have access to the right data. Storing data in an all silicon data center allows enterprises to serve customers better, process metrics, analyze trends, and compute results in real-time. Examples from data intensive industries such as financial services, social media, and online gaming will be shared.

About Violin Memory:
Violin Memory is pioneering the future of flash storage in the enterprise data center. Violin flash Memory Arrays deliver storage at the speed of memory, accelerating business critical applications and enabling fully virtualized and optimized IT infrastructures. Designed for sustained performance with high reliability, Violin flash Memory Arrays scale to hundreds of terabytes and millions of IOPS with low, spike-free latency. More information is available at Violin Memory.