Keynote 1: SSDs: Enabling the Next Wave of Growth in the PC Industry
Tuesday, August 21st, 11:30am - Noon
 Kevin Conley
Senior Vice President and General Manager
Client Storage Solutions BU
SanDisk
Kevin Conley is Senior VP and General Manager of SanDisk’s Client Storage Solutions Business Unit, a position he has held since January 2011. Previously, he was vice president of engineering at Corsair Memory from 2009 to 2010. Conley worked for SanDisk from 1993 until 2009, holding positions as vice president of research and development for audio/video products, senior director of product system engineering, and director of system engineering and product development. Before joining SanDisk, he worked as an engineer and an engineering manager in the hard disk drive industry.
Conley is listed as the inventor or co-inventor on 50 patents in non-volatile memory architecture and management. He holds a BSEE and a master's degree in computer science and engineering from Santa Clara University.
Abstract: SSDs: Enabling the Next Wave of Growth in the PC Industry
Solid state drives (SSDs) are re-energizing the PC industry, leading some industry pundits to declare 2012 to be the “year of the SSD”. By 2015, the average capacity of an SSD-based PC is predicted to almost double, reaching 269 GB according to Gartner.
The explosive growth in SSDs is being driven by the emergence of ultra-thin laptops and the promise of new, higher-performing desktops for consumers and businesses. This presentation will outline perspectives on these trends and will discuss a strategy for leveraging SSDs to enable the next wave of growth in the PC industry.
About SanDisk
SanDisk is a global leader in flash memory storage solutions, from research and development, product design and manufacturing to branding and distribution for OEM and retail channels. Since 1988, SanDisk's innovations in flash memory and storage system technologies have provided customers with new and transformational digital experiences. SanDisk's diverse product portfolio includes flash memory cards and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market. SanDisk's products are used by consumers and enterprise customers around the world.
SanDisk is a Silicon Valley-based S&P 500 and Fortune 500 company, with more than half its sales outside the United States. For more information, visit www.sandisk.com. |
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Keynote 2: Overcoming the Scaling Problem for NAND Flash
Tuesday, August 21st, 1:00-1:30pm
 Dr. Sungwook Park
Executive Vice President
Head of Research and Development Center
SK Hynix
Dr. Sungwook Park is Executive Vice President and Head of the Research and Development Center at SK Hynix, a position he has held since February 2012. Previously, he was CTO for company operations including research, development, and manufacturing. He has focused on making SK Hynix an innovator in leading-edge technologies.
Dr. Park currently is a member of the System IC 2010 government enterprise R&D committee, the Nanofab Center Steering Committee, and the Forum for New Growth Power at FKI (Federation of Korean Industries). He holds a Ph.D. in materials engineering from KAIST (Korea Advanced Institute of Science and Technology).
Abstract: Overcoming the Scaling Problem for NAND Flash
The Non-Volatile Memory (NVM) market, led by NAND Flash, is growing rapidly. Overall system performance for many applications is increasingly being influenced by memory performance. However, NAND technology faces many challenges as it scales further. The current floating gate NAND structure experiences severe interference between cells and also has fewer electrons stored in the device, resulting in unstable operation. This will only get worse with finer process geometries.
The 3D NAND approach, consisting of 24-32 stacked layers, is promising since it lowers demands on processing technologies. Theoretically, this results in smaller dies, thus reducing manufacturing cost. Unfortunately, the approach also degrades device performance and reduces yields. Therefore, its feasibility at the system level requires further exploration.
The issues regarding NAND scaling have also led to increased interest in new types of memory. Both researchers and product developers are working on such alternatives as PCM, STTRAM, and ReRAM. These technologies vary widely in both characteristics and development status.
About SK Hynix:
SK Hynix, the newest family member of SK Group, is a global leader in memory semiconductors, such as DRAM and NAND flash, and in system ICs, such as CMOS image sensors. Since starting pilot production of Korea’s first 16Kb SRAM in 1984, SK Hynix has consistently led the industry toward smaller, faster, and lower-power semiconductors. In 2011, SK Hynix was the world’s second largest DRAM producer with a 23% worldwide market share, as well as holding a 10% market share in NAND flash. Overall, it is the 8th largest global semiconductor maker. SK Hynix plans to strengthen its top-level technology and continuously diversify its product portfolios. For more information, see www.skhynix.com. |
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Keynote 3: Flash: Key to the Connected World
Tuesday, August 21st, 1:30-2:00pm
 Glen Hawk
Vice President
NAND Solutions
Micron Technology
Glen Hawk is Vice President of NAND Solutions at Micron Technology. Besides managing the innovative teams that create Micron’s market-leading NAND flash technology, he oversees the development of integrated storage systems (SSDs) and appliances. Since joining Micron in May 2010, he also led the co-development with Intel of 20 nm NAND, which received UBM’s Semiconductor of the Year award.
Mr. Hawk joined Micron from Numonyx, where he was Vice President and General Manager of the Embedded Business Group. Before that, he was General Manager of Intel’s Flash Products Group, where he helped negotiate the groundbreaking flash agreement with Micron. Mr. Hawk has led and participated on teams that drove flash storage architecture to new levels that have been essential in developing full-featured wireless phones and other truly mobile products.
Mr. Hawk has been a keynoter at many previous flash and embedded systems events.
Mr. Hawk has 28 years of semiconductor industry experience, all focused on nonvolatile memory. He holds a Bachelor of Science in Chemical Engineering from the University of California, Berkeley.
Abstract: Flash: Key to the Connected World
A major shift is occurring in the mobile computing and enterprise markets, and the reason is flash storage. Flash-based architectures are enabling the connected world, providing fast access to information anywhere, anytime. From the palm of your hand to data in the cloud, flash is everywhere.
Major trends in the consumer and enterprise markets are driving a 56% NAND flash gigabyte growth rate from 2011 to 2015. Now is the time for flash-based storage—it’s fast, reliable, and more cost-effective than ever before.
About Micron Technology:
Micron is one of the world's leading providers of advanced semiconductor solutions. Micron’s DRAM and flash components are used in today’s most advanced computing, networking, and communications products, including computers, workstations, servers, cell phones, wireless devices, digital cameras, and gaming systems. For more information on Micron’s products, see www.micron.com.
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Keynote 4: What Is In Your Storage DNA?
Wednesday, August 22nd, 11:00-11:30pm
 John Scaramuzzo
President
SMART Storage Systems
John Scaramuzzo, President of SMART Storage Systems, has more than 23 years experience in storage design. He is responsible for driving and expanding SMART's storage business in the enterprise, industrial, defense, and aerospace markets.
Before joining SMART in 2010, John held management and product development positions at Seagate, Maxtor, Quantum, and Digital Equipment. Most recently, he was the senior vice president and general manager of Seagate's Enterprise Compute business unit, where he led the development of traditional rotating and solid-state storage as well as application specific ICs. His previous positions included senior VP of worldwide quality operations at Seagate; and executive VP worldwide product development and research, senior VP, and general manager of the enterprise products division at Maxtor. He holds a BSEE from Boston University and an MS in Electrical Science from Harvard. He has three US patents related to disk-drive technology and applications.
Abstract: What Is In Your Storage DNA?
It is no secret that the amount of content has exploded recently! To meet the resulting challenge, servers need to access data faster in near real-time. Hard drives have become a bottleneck in making this possible. All-flash, a whole new class of storage, has emerged as the solution.
For all-flash architectures to succeed, solid state storage vendors must deliver the performance, endurance, and reliability that enterprises demand – and at the lowest possible cost. Smaller MLC nodes are a step in the right direction, but vendors must also learn from the hard-drive industry. They must manage NAND better at the system level rather the device level. Storage architectures are changing quickly – and NAND management must change to make them fulfill enterprise needs.
About SMART Modular
SMART Storage Systems designs, develops, and deploys current and next-generation enterprise solid-state storage products. Combining leading-edge enterprise-class design and proven world-class support, SMART Storage Systems leverages its extensive experience in flash and enterprise storage technology. The company delivers high-quality, high-reliability solutions to a broad customer base, including many tier one storage and server OEMs. The company focuses on providing award-winning innovations in solid-state storage technology, such as NAND high-endurance Guardian™ technology, to customers in the enterprise storage, enterprise server, data center, defense, and industrial markets. SMART Storage Systems is a member of the SMART family of global companies. For more information, see www.smartstoragesys.com.
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Keynote 5: Flash Memory Can Be Primary Storage…Now
Wednesday, August 22nd, 11:30am-Noon
 Rado Danliak
CEO
Skyera
Rado Danilak is CEO at Skyera, where he is creating new all solid-state-storage systems with price/performance and power/performance ratios far below anything currently available. He has over 20 years of experience and has filed more than 80 patents while architecting and designing state-of-the-art processing engines. He was previously founder and CTO of SandForce (acquired by LSI), a leading producer of flash controllers. Danilak also has prior engineering experience at NVIDIA, Nishan Systems, and Toshiba. He earned his Ph.D in Computer Science and his MS in Electrical Engineering and Computer Science from the Technical University of Kosice, Slovak Republic.
Abstract: Flash Memory Can Be Primary Storage…Now
Only a system level approach to flash memory management can meet increasing performance demands while coping with the lower endurance of chips created with the latest cutting-edge technologies. Innovations are necessary to make 19nm and below consumer grade MLC flash memory usable in mainstream enterprise storage. In addition, reducing high costs that keep flash memory from serving as primary storage (as compared to caches or tiers) is very important. This keynote presentation will highlight flash technology trends and new issues, and offer system level solutions that advance flash memory in the enterprise storage market.
About Skyera
Skyera, formerly StorCloud, is preparing to ship a high-performance, low-power 100% solid-state storage system with general availability in 4Q12. The company has attracted investments from the world’s largest storage company and a leading NAND flash memory company. Skyera was recently highlighted in the Gartner report: "Cool Vendors in Storage Technologies, 2012”. For more information, see www.skyera.com.
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Keynote 6: Revolution! The Impact of Emerging Memory Technologies
Wednesday, August 22th, 2:00-2:30pm
 David Eggleston
Senior Vice President
Non-Volatile Memory/Storage Division
Rambus
David Eggleston, Senior Vice President, leads the Company's Non-Volatile Memory and Storage division. Mr. Eggleston was the CEO of Unity Semiconductor, which was acquired by Rambus in February 2012. He joined Unity in 2007 as Vice President of Engineering and Marketing, and was appointed CEO in 2010. Prior to Unity, Mr. Eggleston built and spearheaded the NAND Systems Engineering organization at Micron and ran it for 12 years. Mr. Eggleston has built and managed R&D organizations at successful non‐volatile memory start‐ups MQD (acquired by Micron) and SanDisk. Mr. Eggleston received his MS in Electrical Engineering from Santa Clara University, and a BS in Electrical Engineering from Duke University.
Abstract: Revolution! The Impact of Emerging Memory Technologies
Each major transition in memory technology has an accompanying revolution in system architectures to exploit new features. NAND flash enters its third decade of mass production as strong as ever, but emerging demands from data centers and mobile consumers are leading to increased interest in emerging non-volatile memory technologies. Looking up from the bottom of the storage stack gives a unique perspective on these technologies. The following are among the key questions to consider. What are the key advantages of such technologies? What will lead to one being the successor to NAND flash? How will the changeover affect system architectures? How and when will a new technology become pre-eminent? And perhaps even more important, will you be ready?
About Rambus:
Founded in 1990, Rambus is one of the world’s premier technology licensing companies. As a company of inventors, Rambus focuses on the development of technologies that enrich the end-user experience of electronic systems. Its breakthrough innovations and solutions help industry-leading companies bring superior products to market. Rambus licenses both its world-class patent portfolio, as well as its family of leadership and industry-standard solutions. Headquartered in Sunnyvale, California, Rambus has regional offices in North Carolina, Ohio, India, Germany, Japan, Korea, and Taiwan. Additional information is available at www.rambus.com.
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Keynote 7: Four Walls Do Not Make a Datacenter - It's the Ecosystem
Wednesday, August 22nd, 2:30-3:00pm
 Brendan Collins
Vice President
Enterprise Storage
HGST
Brendan Collins is VP of Product Marketing at HGST, a Western Digital company, where he focuses on assuring that the company’s hard disk and solid state drives feature enterprise-class endurance, performance and reliability for enterprise storage needs. With more than 20 years of technical and management experience in the disk drive industry, Mr. Collins was previously Director of Enterprise Market Development at Seagate Technology. He has also been VP Marketing at Maxtor and has held senior positions in product development and manufacturing engineering at Quantum and Digital Equipment.
Abstract: Four Walls Do Not Make a Datacenter - It's the Ecosystem
We are at an inflection point for several technologies and trends. Cloud computing, virtualization, big data analytics, online content, and social networking keep becoming more important, redefining the data center. New types of servers and storage solutions are on the horizon, and storage demand is at an all-time high. In today’s ever-changing enterprise environment, IT managers must build and maintain complex multi-tiered storage systems to provide scalability, reduce total cost of ownership (TCO), and make their organizations competitive. Companies keep pouring limited resources into data centers despite being often unsure of how to measure ROI or control costs in the face of ever-increasing demand. Equipment acquisition cost is no longer a primary driver. Instead, TCO is now the key factor when choosing server/storage solutions. Defining and selecting solutions optimized for a particular dominating application is replacing the one size fits all philosophy for data storage. Data centers are adding more tiers of storage to support data growth and effective usage.
Storage requirements vary depending on the data center’s purpose, such as high frequency trading, managing big data, or cold storage. I/O technologies may affect factors such as endurance for SLC and MLC flash. Measures such as $/GB/Watt come into play.
Managers of flash-based and tiered storage face many technology and business trends, and challenges. Both interfaces and flash technologies are undergoing rapid change. Users must understand the tradeoffs involved in deciding on storage architectures, including such issues as whether to use PCIe and whether to select MLC or SLC flash. Analysis, global OEM data, and real-world examples can help you select the optimal storage solution for your situation and application.
About HGST:
HGST (formerly known as Hitachi Global Storage Technologies or Hitachi GST), a Western Digital company, develops advanced hard disk drives, enterprise-class solid state drives, innovative external storage solutions and services used to store, preserve and manage the world’s most valued data. Founded by the pioneers of hard drives, HGST provides high-value storage for a broad range of market segments, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Personal Storage. HGST was established in 2003 and maintains its U.S. headquarters in San Jose, California. For more information, please visit the company’s website at www.hgst.com.
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Keynote 8: Solid-State Endurance: Will Your Data Still Be There in the Morning
Thursday, August 23rd, 11:00-11:30am
 Scott Stetzer
VP Technical Marketing
STEC
Scott Stetzer is VP of Technical Marketing at STEC, where he focuses on business development, brand development, Web presence, product feature definition, and new market strategies. He has helped develop the company’s roadmap for delivering SSDs that provide business value to enterprise customers. A long-time proponent of SSDs as a disruptive enterprise technology, Mr. Stetzer has helped bring five new product families to market in the last four years. He has over 20 years experience in the hard disk drive industry with companies like Western Digital, Maxtor, and Quantum in field applications, engineering, software development, and technical marketing.
Abstract: Solid-State Endurance: Will Your Data Still Be There in the Morning?
Many data center and IT managers are currently worried about flash endurance. Yes, flash wears out after it gets written many times. But is this really a concern in practical situations? Do the conditions change if you are using the newer, cheaper, smaller MLC flash? In practice, SSD users must be aware of a variety of tradeoffs they can make when buying, deploying, and using flash. New technologies and new methods can help keep flash from wearing out. However, the real issue is not in the flash, but rather in the SSD and how it is constructed.
About STEC:
STEC, The SSD Company™, is a leading provider of enterprise-class solid-state drives. Its products meet the performance, reliability, and endurance needs of today’s server and storage platforms. STEC uses its 20 years experience to design, manufacture, and deliver the most comprehensive line of PCIe, SAS, SATA, and embedded SSDs on the market today. In addition, STEC’s EnhanceIO™ SSD Cache Software lets IT managers improve application performance cost-effectively. For more information, please visit www.stec-inc.com
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Keynote 9: The Business Case for Solid State Storage
Thursday, August 23rd, 11:30am-Noon
 Jeff Burke
VP Strategic Marketing Group
Seagate Technology
Jeff Burke is Vice-President of Strategic Marketing and Research at Seagate Technology. He was previously Executive Director of Strategic Marketing and Executive Director of Market and Competitive Intelligence. Under his guidance, the Market Research department has grown into an integral part of Seagate’s strategic planning process. His group is a focal point for competitive information, and is responsible for analyzing and interpreting industry trends and for providing the analytics needed to produce industry forecast and sizing information.. He is a recognized expert on the hard drive industry who shares his insights with all levels of Seagate management and its customer base. Jeff holds a Ph.D. and MBA from the Peter Drucker School of Management at Claremont University.
Abstract: The Business Case for Solid State Storage
The storage market is buzzing about the potential for solid state based storage to cause dramatic changes. What is the growth potential for such storage and how is it most likely to manifest in the market? What do the raw demand forecasts indicate about the opportunities for solid state storage and its impacts on hard drives? This presentation will offer a compelling portrayal of the world of storage over the next several years. It will also provide valuable insight on storage economics and technologies and their implications for vendors and customers of both solid state and HDD based storage systems.
About Seagate:
Seagate is the worldwide leader in the design, manufacturing, and marketing of hard disk drives and storage solutions, providing products for a wide-range of applications, including enterprise, desktop, mobile computing, consumer electronics, and branded solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support, and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
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Keynote 10: Solid State Drives - From Disruptive to the New Normal
Thursday, August 23rd, 2:00-2:30pm
 Robert Crooke
Corporate Vice President, General Manager
Non-Volatile Memory Solutions Group
Intel
Robert (Rob) Crooke is an Intel Corporate Vice-President and General Manager of the Non-Volatile Memory (NVM) Solutions Group. In this role, Crooke leads a worldwide organization responsible for NVM technology design and development, complete Solid State Drive (SSD) system hardware and firmware development, wafer and SSD manufacturing, as well as marketing for Intel's component, module, and SSD NVM businesses.
Previously, Crooke held leadership positions in Intel’s Atom and System on a Chip Development Group, Business Client Group, Desktop Product Group, Architecture and Solutions Division, Basic Microprocessor Division, and Performance Microprocessor Division. He joined Intel in 1989 in the sales force as a field applications engineer.
Before joining Intel, he held design engineering positions at Alliant Computer Systems and Custom Silicon. He received his bachelor's degree in computer systems engineering from the University of Massachusetts.
Abstract: Solid State Drives - From Disruptive to the New Normal
Non-volatile memory has a history of changing the way people use products. Photography, books, and music are great examples of experiences that have been forever enriched by digitization and non-volatile memory. Likewise, solid state drives (SSDs) bring dramatic advantages to computing, upgrading the experience to new norms. We are on the cusp of transitioning SSDs from a disruptive technology to the new normal. However, the transition will not occur on its own. Several market challenges must be addressed and overcome to make it a reality. This keynote will present a strategy to drive the transition and enable an enriched computing experience for everybody.
About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com. |
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Keynote 11: Accelerating Business Applications with Flash Memory
Thursday, August 23rd, 2:30-3:00pm
 Scott Tracy
VP - ZFS Storage Engineering
Oracle
Scott Tracy is the Vice President of ZFS Storage Engineering at Oracle. He has worked for over 13 years for Sun/Oracle and more than 20 years in the storage industry. He heads a global engineering team that works on the storage stack in Solaris, ZFS Storage Appliance, and other Oracle storage software products.
Previously, he was the Director of Core IO working in the Open Storage Systems Group at Sun Microsystems. He managed the host connectivity and embedded storage software engineering teams responsible for drivers and software releases for Infiniband, iSCSI, Fibre Channel, FCoE, and SCSI connectivity options in Solaris, as well as the COMSTAR and Block IO frameworks available in Solaris and the ZFS Storage Appliance.
Before this, he was a manager of Solaris disk and tape driver components, as well as non-Solaris Fibre Channel failover drivers for AIX, HPUX, and MS Windows. He also has prior experience with Adaptec and MCI.
Abstract: Accelerating Business Applications with Flash Memory
As flash memory’s role in the enterprise storage hierarchy expands, customers are asking how to better use it to accelerate their business applications, many of which are driven by databases. This presentation looks at several approaches to deploying flash memory in the enterprise (both as cache and as tier 1 storage). It focuses on how Oracle is increasing efficiency and reducing latencies, thus improving business response times.
About Oracle
Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. Throughout its history, Oracle has proved it can build for the future on the basis of its innovations and its deep knowledge of customer requirements as analyzed by top technical and business minds. The company has leveraged its immense size and strength to serve its customers, and to implement key technology and business decisions that defy conventional wisdom and take its products and services in new directions.
Today Oracle is the gold standard for database technology and applications in enterprises everywhere. It is the world's leading supplier of information management software and the second largest independent software company. The acquisition of Sun gives Oracle a leadership role in hardware as well.
Now more than ever, Oracle technology serves nearly every industry, and is in the data centers of all the Fortune Global 100 companies. Oracle is also the first software company to Internet-enable its entire product line: databases, business applications, application development, and decision support tools.
For more information about Oracle, visit www.oracle.com. |
