Keynotes
Keynote 1: NAND at Center Stage
 Eli Harari
Chairman and CEO
SanDisk Corporation
Dr. Harari has served as CEO since SanDisk’s inception in 1988, during which SanDisk has grown to more than $3.3 billion in annual revenues. Harari is a pioneer in non-volatile semiconductor storage with more than 100 U.S. and foreign patents and numerous technical articles. He has more than 30 years experience in the electronics industry, and is widely regarded in the industry as the “father of flash memory cards.” Under Harari’s leadership, SanDisk either invented of co-invented most of the flash memory card formats being sold today.
Prior to founding SanDisk, Dr. Harari co-founded Waferscale Integration Inc. and served as its President and CEO from1983 to 1985 and Chairman from 1985 to 1988. Between 1973 and 1981, Dr. Harari held technical management positions at Intel, Honeywell and Hughes Aircraft Microelectronics .He received a Ph.D. and M.A. in Solid State Sciences from Princeton University in 1973 and a B.S. (Honors) degree in Physics from Manchester University in 1969.
SanDisk (NASDAQ: SNDK) is based in Sunnyvale, CA.
Abstract: NAND at Center Stage
This keynote paints a picture of the future of flash, including the anticipated triumphs and challenges facing the industry today and in the decade to come. Dr. Harari will present a comprehensive approach for overcoming these challenges through innovation in technology and business practices. Only the inspired innovators with the will to push forward beyond today’s reality will succeed in the non-volatile memory arena in the years to come. These are the players that will shape the future of flash.
Keynote 2: Expanding the Role of Flash Technology in Computing Devices
 Kevin Kettler
Chief Technology Officer (CTO)
Dell
Dr. Kevin Kettler is responsible for the design, development, and performance analysis of core architectures for the Dell product portfolio, including which includes client, server, storage, imaging, and consumer products. He is also responsible for defining and driving Dell's strategic technology initiatives and solutions around the scalable enterprise, flexible computing, and digital home. Dr. Kettler oversees also has responsibility for Dell’s technical positions related to for domestic and international regulatory and government policy. In addition, he frequently and often serves asas the a Dell spokesperson for Dell on innovation and technology. Prior to his current position, Dr. Kettler helped build and manage the Dell Precision Workstation architecture and development teams and, more recently, Dell’s Client Architecture and Technology Group.
Dr. Kettler brings to Dell over 23 years of management and engineering experience in the personal computer industry. Prior to joining Dell in January 1996, Dr. Kettler worked at IBM Corporation for 12 years, holding various positions supporting or developing personal computer systems.
In addition to his position at Dell, he is an Adjunct Professor of Electrical Engineering at the University of Texas. Dr. Kettler has published papers on real-time/multimedia systems and serves on the engineering advisory councils at the University of Texas College of Electrical and Computer Engineering and the Carnegie Institute of Technology at Carnegie Mellon University. Dr. Kettler is a frequent invited guest speaker at a variety of public forums and conferences.
In his spare time, Dr. Kettler has also started several non-technology businesses in the Austin area. He Dr. Kettler is also active in local charities and helped found Charity Partners of Austin (CPA) in 2005. CPA is a nonprofit organization that raises money through family-friendly, informal music and art events. The proceeds go to local Austin charities, particularly those that help families and kids in need.
Dr. Kettler received his B.S. degree in Electrical Engineering from Lehigh University and his Masters and Ph.D. degrees in Electrical Engineering from Carnegie Mellon University.
Abstract: Expanding the Role of Flash Technology in Computing Devices
Increasing capacities and declining costs are enabling flash technology to play a more prominent role in current and future computing devices. In this session, Dr. Kevin Kettler, Dell Chief Technology Officer, will discuss the latest industry trends in flash technology. Dr. Kettler will highlight some of the innovative new ways that flash is being used and provide insights into additional uses in the near future--from the datacenter to the desktop.
Keynote 3: The Evolving Role of Flash in Memory Subsystems
 Ed Doller
Chief Technology Officer
Flash Memory Group
Intel Corporation
Ed Doller is the chief technology officer (CTO) of Intel Corporation's Flash Memory Group.
Doller joined Intel in 1993 and has held several positions in the Flash Products Group before being named CTO in 2004. Prior to joining Intel, Doller held several positions at International Business Machines (IBM) in their corporate component procurement organization in East Fishkill, New York. Doller has more than 21 years experience in semiconductor memories.
Doller holds multiple patents in and around non-volatile memory and is a co-author of the IEEE floating gate standard. Doller received a BS in computer engineering from Purdue University in 1984. Doller is married and is the father of three children.
Abstract: The Evolving Role of Flash in Memory Subsystems
From its start in the mid-80s, flash has evolved to become a ubiquitous ingredient, from minor to major, in a full spectrum of platforms. What are the key trends driving this next phase of growth? This presentation will examine some of the key trends in requirements, interfaces and architectures in the broad spectrum of applications usages. We’ll take a look at the evolution of flash usage in handsets, and dispel some myths about the actual usage of flash in the wide spectrum of devices shipped now and in the future. Finally, we’ll have an update on how Intel intends to address some of these opportunities.
Keynote 4: SSDs: The Next Killer App in Flash
 Jim Elliott
Director of Flash Marketing
Samsung Semiconductor, Inc.
Jim Elliott is Director of Flash Marketing at Samsung Semiconductor, Inc. He has more than 11 years of experience in the semiconductor industry, during which he focused on product sales and marketing at major multinational companies. He started his semiconductor career in 1996 at Hitachi in SRAM Marketing. In late 1997, he transitioned into the volatile world of DRAM when he joined Fujitsu Microelectronics.
Mr. Elliott has been at Samsung for the past six years, where he has held leadership positions in DRAM and Flash Marketing, as well as Global Accounts Sales.
Jim earned a Bachelor of Arts degree from the University of California at Davis and later received a Master’s degree in Business Administration from California Polytechnic University in San Luis Obispo. He has been a featured guest speaker at a number of industry-wide events, including the Intel Developer Forum and MemCon.
Abstract: The Next Killer App in Flash
Samsung will discuss the advancements and changing market conditions that are opening the door for SSDs to become a primary storage medium for notebooks, servers, and a host of CE applications. The presentation will also examine how solid-state drives will enable greater efficiencies in design and performance.
Keynote 5: HDD & SSD - Coexistence in a Growing Opportunity
 Jeff Burke
Executive Director - Market Research and Competitive Intelligence
Seagate Technology
Bio:
Jeff joined Seagate in September of 1992 as the Manager of the Market Research Department. Under his guidance, the department has grown into integral part of Seagate’s Strategic Planning Organization. His group is a focal point for competitive information, is responsible for analyzing and interpreting industry trends and for providing the firm its industry forecast and sizing information. The group also performs critical analysis of competitive business models and market positioning. The department plays an important role in the formation of Seagate’s strategic plan and the company’s portfolio management process. The data provided by the group is used throughout Seagate from Sales Operations to the Strategic Planning Committee. He is a recognized expert on the hard drive industry who shares his insights with all levels of Seagate management.
Prior to joining Seagate, Jeff worked in the semiconductor industry. Previous employers include Siliconix and VLSI Research. Jeff holds a Ph.D. and MBA from the Peter Drucker School of Management at Claremont University where he studied the use of dynamic modeling techniques to simulate and control organizations.
Abstract: HDD & SSD - Coexistence in a Growing Opportunity
There is little mystery is left in most of the HDD/SSD debate. The economics are well understood, the strengths and weaknesses of each technology well documented. The challenge for the storage industry is to move beyond the hype and begin to understand the long term usage model for each of these technologies.
Unfortunately, our theoretical use models are often inadequate to make accurate predictions. The truth is, there still many questions about how the end user will value the promises of the various competing technologies and how each will be deployed in the future. And while there is no question each of these technologies can fill mass market needs; there is still much to debate about the timing and path the new technologies will take to that mass market. The only thing we know for sure is that the user is going to make the decision based on the value proposition put before them.
This talk provides some perspective around these issues from the point of view of over 20 years of embedding mass storage into the compute environment. It will attempt to provide some insight into the purchasing behavior of the users as it pertains to mass storage. It will also compare and contrast some of the strengths and weaknesses of the various technologies. Finally, it will look at the size and opportunities for the storage industry as consumers continue their march towards the digitization of their personal life.
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