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Session and Tutorial Details

Tuesday, August 11th
Tues, Aug 11th
8:30 - 9:35am
Session 101-A: Performance Testing (Testing Track)
Organizer/Chairperson: Easen Ho, President, S3Metrics
Instructors:
Real-World Performance Testing for Flash Arrays
Craig Foster, Sr Director Product Management, LoadDynamix
How Filesystem Choice Affects Flash Performance
Mikko Valimaki, CEO, Tuxera
Can You See Inside Your SSD?
Scott Phillips, Director Product Marketing
Session Description:

Performance analysis is necessary to ensure that flash devices will meet system requirements. Analysis involves modeling as well as testing and must include a wide variety of effects. It also depends on the type of flash devices being tested, which may range from cards through entire arrays. It must reflect real-world conditions and include the effects of both hardware and software.

Intended Audience:

Test engineers, hardware design engineers, engineering managers, system engineers and analysts, product engineers and managers, product planners.

About the Organizer/Chairperson:

Easen Ho is president of the consulting firm S3 Metrics, specializing in SSD testing. He was formerly CTO of Calypso Systems, a leading solid state technology test equipment and test services company. Easen has been active in test standards development, and has given many talks at events such as Flash Memory Summit. He is a principal architect of the recently released SNIA Solid State Storage Performance Test Specification. He received his PhD from MIT and an MS from Tokyo Institute of Technology, both in laser and optical engineering. He has been involved in many storage ventures over the last 15 years, including being Founder and President of Digital Papyrus.

Tues, Aug 11th
8:30 - 9:35am
OPEN - Session 101-B: Flash in Studio/Broadcast Production/PostStorage (Media/Entertainment Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Guy Finley, President, Finley Associates
Instructors:
Content's Changing Environment (from TV Screen to Many Screens)
Andy Warman, Director Product Management, Harmonic
Flash in Media Production: Important But Not the Answer Alone
Alex Grossman, VP Media/Entertainment, Quantum
The Death of Film
Andy Bellamy, Marketing Manager, AJA Video Systems
Managing the Firehose of Video Capture
Sam Bogoch, CEO, Axle Video
Handling Massive Scale Visual Effects Head On
Yahya Mirza, CEO, Aclectic Systems
Session Description:

Once all the content makes its way back to the office or laboratory, the real work begins with editing, sound synchronization, special effects, coloration, and more. The biggest change in recent years is that the content work is being done almost everywhere on the globe by specialists and artists producing 10 times the original volume by the time they finish. The future will see even more and larger work being done in more places and with more complex processes as equipment becomes cheaper and more widely available.

Intended Audience:

Management, marketing, and engineering personnel interested in understanding how media and entertainment workflow relies on multiple stages of storage

About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities. He recently received the coveted Steve Jobs Award as the most obnoxious human being in the Silicon Valley.

About the Chairperson:

Guy Finley is President of Finley Associates, which serves trade associations, conferences, and events in the home entertainment industry. He is Executive Director of MESA, the Media and Entertainment Services Alliance, which represents companies that provide creative, production, distribution, information and technology services for home video, interactive games, music and electronic publishing. He is also Executive Director of the 2nd Screen Society, which advances the creation, production and adoption of content, applications , devices and distribution systems within the 2nd Screen Engagement Ecosystem. And he is Director of Anti-Piracy Affairs for CDSA, the Content Delivery and Security Association (formerly IRMA, the International Recording Media Association), which is the international content protection association. He has unique business experience in the media and entertainment industry, including both physical and digital content delivery, first as an entertainer/performer, then in the corporate arena as a business consultant and executive.

Tues, Aug 11th
8:30 - 9:35am
OPEN - Session 101-C: Mobile Applications (Applications Track)
Organizer: Andy Marken, Marken Communications
Chairperson: Alan Niebel, CEO/Founder, WebFeet Research
Instructors:
UFS Is Ready to Power Next-Generation Mobile Devices
Ben Wu, Technical Marketing Manager, SK Hynix
Using PCIe/NVMe in Mobile Devices
Elad Baram, Director Product Marketing, SanDisk
Universal Flash Storage (UFS) Enables Endless Opportunities for Flash
David Ghodsizadeh, Mobile Storage Product Marketing, Samsung Semiconductor
New Programming Technology for High Density eMMC Devices
Rajeev Gulati, CTO, Data I/O
Session Description:

Mobile platforms are turning up everywhere today. Everyone wants continuous connectivity at low cost in highly portable forms. Flash memory affects platform designs, performance, and power consumption. What is on the horizon for mobile applications and how will future designs be defined? This session will provide insight into memory, interfaces, and programming for mobile devices

Intended Audience:

Mobile system designers, hardware and software designers, engineering managers, system engineers and analysts, product and product marketing engineers, computer and communications specialists.

About the Organizer/Chairperson:

Alan Niebel is the founder and chief executive officer of WebFeet Research, a non-volatile memory and storage semiconductor market research company. He is responsible for the company’s flash demand and shipments forecast by application for all components, and for market forecasts for flash cards, EFDs, SSDs and emerging electronic devices. His clients have included Intel, Spansion, Samsung, SanDisk, Toshiba, Seagate, STMicro, HP, IBM, Microsoft, Macronix, Winbond, and Adesto. Alan has worked in non-volatile semiconductor market research for nearly seventeen years and has considerable experience both as a consultant and as an analyst. He has been a keynote speaker and panel leader at the IEEE Non-Volatile Semiconductor Memory Workshop, and a panel member and chairperson at Flash Memory Summit. He has also written articles and has been quoted in The Economist, Forbes, Business Week, Investors Business News, the Wall Street Journal, Electronic Business Today, and other publications. Alan received his BA from University of California at Santa Barbara and his MBA in International Business from the Monterey Institute of International Studies.

Tues, Aug 11th
8:30 - 9:35am
Session U-1: Annual Update on Flash Technology (Hardware Track)
Organizer: Howard Marks, Deep Storage
Chairperson: Aileen Arcilla, Principal, North-of-Center Group
Instructor:
Jim Handy, President/Principal Analyst, Objective Analysis
Session Description:

Is NAND flash at a crossroads? Is the end of scaling near? Is 3D ready and will it be a major technology? In practice, NAND flash technology keeps advancing with manufacturers reporting successful products at ever-smaller dimensions. 3-D flash is moving from the drawing boards to production with actual products now becoming available. A transition is occurring, but it won’t happen in a year and flash memory remains in the driver’s seat near-term.

Intended Audience:

Flash users including design engineers, engineering managers, system engineers, CTOs, embedded system designers, and system analysts. Product planners, marketers, and engineers who want to know more about what’s happening in flash technology.

About the Organizer:

Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years. As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase) , BBDO Worldwide, and the Foxwoods Resort Casino. He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines. He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek. A top rated speaker at industry events, he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd. He has also developed training programs for organizations such as JP Morgan and American Express.

About the Chairperson:

Aileen (Alex) Arcilla is a Principal with North-of-Center Group and a consultant focused on market research and strategic planning. She is also active in the Career Action Ministry, a network providing support and services to those in job transition. She was previously a Senior Product Line Manager at Huawei, where she did product marketing for the wireless LAN product line in the US market. She has also been a Contributing Analyst at Heavy Reading and a Senior Analyst with IDC, and has worked in marketing at Cisco and Bell Labs. She holds an MBA from Cornell and a dual Masters in Engineering and Statistics from Rutgers University.

About the Instructor:

Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. A frequent presenter at trade shows, Mr. Handy has also written hundreds of articles and is frequently interviewed and quoted in the electronics trade press and other media.  Mr. Handy writes the Chip Talk blog for Forbes online and contributes to two Objective Analysis blogs: The SSD Guy and The Memory Guy. He is the author of “The Cache Memory Book” and a patent holder in cache memory design. He holds a BSEE from Georgia Tech and an MBA from the University of Phoenix.

Tues, Aug 11th
8:30 - 9:35am
OPEN - Session 101-D: Creating Scalable Hardware Solutions Using PCIe and SSDs (Applications Track)
Chairperson: Stephen Bates, Sr Technical Director, PMC-Sierra
Instructor:
Emilio Billi, CTO, A3Cube
Session Description:

Industry-standard commodity servers and open-source software form the obvious solution to scalable problems.  Developers can then apply as many low-cost servers as they need to handle Hadoop, NoSQL, database, and other distributed applications. 

However, such solutions bog down due to slow data transfers between servers and slow accesses to stored data and resources that need to be stored.  Processor intervention increases overhead, and the typical Ethernet links and hard disk drives have low throughput. 

A way to speed up transfers between servers is to move data directly from memory to memory over high-speed PCIe connections. A special platform opens access to all cluster resources and pools them together; it provides full in-memory communications, along with routing capability and QoS with end to end flow control.  The result is a powerful, scalable, high-throughput system that supports all traditional network file systems and storage interfaces.  Costs are kept low by utilizing standard PCIe components.  Application developers need only use the APIs to manage the communications at a high level. 

The simple way to speed up storage transfers is to utilize SSDs rather than hard drives. Transfer rates are much higher and wait time is greatly reduced.

Intended Audience:

Hardware design engineers and managers, system designers, engineering managers, product planners and managers, technical marketing engineers, computer board designers, and high-performance computing specialists.

About the Chairperson:

Stephen Bates is a Senior Technical Director in PMC Sierra’s Chief Strategy and Technology Office. He is an architect for the company’s enterprise grade SSD controllers (including the world’s first production NVMe controller) and also works on controller design for next-generation NVM technologies such as ST-MRAM and ReRAM.

Before joining PMC, Stephen was an Assistant Professor at The University of Alberta, where he conducted research into novel implementations of error correction codes and developed FPGA based accelerators for bioinformatics problems. Stephen holds a PhD  from the University of Edinburgh and is a Senior Member of the IEEE.

About the Instructor:

As co-founder, Chief Development Officer, and Chairman of A3Cube, Billi is responsible for overall product development and technical direction. He is focused on removing the performance bottlenecks of current storage architectures for data analytics environments and hyperconverged computing applications. His personal goal is to bring to market the fastest machines for data analysis, helping to handle unstructured data and making breakthroughs in dealing with critical connections between data items.

Before founding A3Cube, Billi ran his own engineering firm, where he developed the HiDRA personal supercomputer. He was also one of the main designers for HyperTransport, a high-performance, open-transport interconnected used in such varied products as Microsoft’s X-BOX and communication systems developed by Cisco, Oracle, and Cray. He holds eight patents in computer architecture design and related technologies.

Tues, Aug 11th
9:45 - 10:50am
Session 102-A: 3D Flash: The Next Dimension (New Technologies Track)
Organizer: Bob Pierce, Sr Architect/Computer and Storage Products, Altera; Chuck Sobey, Chief Scientist, Channel Science
Chairperson: Bob Pierce, Sr Architect/Computer and Storage Products, Altera
Instructors:
How Will 3D SSDs Differ from Current Ones?
Jetming Woo, Sr Technical Marketing Manager, SK Hynix
3D NAND Costs and Transition Timeline
Mark Webb, Consultant, MKW Ventures
Session Description:

As NAND flash process geometries continue to shrink towards the 10nm range, the third dimension provides a crucial degree-of-freedom to increase the density/capacity per chip and/or device. This session provides unique insights for preparing your organization for the future of NVM storage in the third dimension!

Intended Audience:

Device and system modeling specialists, design engineers, ECC engineers and specialists, engineering managers and directors, hardware and firmware architects, field application engineers, test engineers, system designers and analysts, technical marketing managers and product plan.

About the Organizer and Chairperson:

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop never-before-attained capabilities in data storage. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing the art of data forensics. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

Bob Pierce is Senior Architect, Computer and Storage Products, at Altera. He was previously Group Director Flash Products at Cadence Design Systems. A 30-year veteran of the semiconductor industry, he has also held management positions at Crimson Microsystems, eSilicon, Analog Devices, and Infineon Technologies. He has focused on advanced product direction, business development, and long-term strategy. He was a co-founder of the RLDRAM architecture, and pioneered the embedded DRAM market for Infineon.

Tues, Aug 11th
9:45 - 10:50am
OPEN - Session 102-B: Flash in Content Capture (Media/Entertainment Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Douglas Sheer, CEO/Chief Analyst, DIS Consulting
Instructors:
What It Takes for Capture to Stick
Chris Haeffner, Enterprise Product Mgr, Other World Computing
The Way We Work
Art Adams, Cinematographer
Capture All You Want - If You Can't Find It, What Good Is It?
Philip Hodgetts, CEO, Lumberjack System
Taking Films to New Heights
Jeff Foster, CEO, Sound Visions Media
Tips to Get Your Film Shoot Home Safely
Chris Bross, CTO, DriveSavers Data Recovery
Session Description:

Feature films, television shows, documentaries, ads, and more all begin by being captured in the field under the watchful eyes of producers, directors, cinematographers, and the rest of the crew. Content is taken in by a wide range of cameras with ever-increasing resolution. All the content captured by the cameras’ lenses must be stored on media somewhere. Storage has to be fast, extra large, ultra-reliable, and easily integrated into post workflows. Furthermore, the needs keep rising because of new technologies such as 4K video, increasing camera resolution, and interest in creating longer productions.

Intended Audience:

Senior managers, marketing managers, product planners and managers, and engineering managers interested in learning about the storage requirements of camera capture.

About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities. He recently received the coveted Steve Jobs Award as the most obnoxious human being in the Silicon Valley.

About the Chairperson:

Douglas Sheer is CEO and Chief Analyst of DIS Consulting, analysts and researchers to the broadcasting and professional audio-video industry. In business since 1982, DIS Consulting currently publishes annual syndicated studies on subjects such as camcorders, cameras, lenses, digital cinematography, sports video, switchers and routers, radio equipment, channel in a box, editing and graphics, and medical video. Mr. Sheer is also a columnist/contributor for worldwide magazines such as Broadcast/Pro, Asia-Pacific Broadcasting, China Production Monthly, and TV Technology Japan. He has published and edited several books as well as directories. He was formerly a video producer and facilities manager, advertising director and executive, and associate publisher of Broadcast Management Engineering and World Broadcast News. He is a Governor for the New York region of SMPTE and past chair of the New York Section. He received his training at the Rhode Island School of Design (RISD).

Tues, Aug 11th
9:45 - 10:50am
OPEN - Session 102-C: Consumer Applications (Applications Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Andras Boross, Sr Director Software Development, SunEdison
Instructors:
The Next Wave of Accelerated SSD Adoption for Consumer PCs
Dhaval Parikh, Director Product Management, SanDisk
The Evolution of SSD Form Factor in Consumer Applications
Thomas Hsiao, Sr Field Applications Engineering Manager, Phison Electronics
Why Your PC Should Have an SSD
Eyal Bek, Sr Director Client Storage Marketing, SanDisk
Session Description:

From the senior boomer down to the toddler, consumers now expect their device to have all the storage capacity they need. They assume the storage will be available whenever they want it and the contents will be there forever. Smartphones and tablets have transformed the way people view their devices as well as their home and automobile. Look around you. It isn’t a question of identifying a need for solid state memory but rather of figuring out how product designer can meet users’ high expectations and enormous (and ever-growing) needs for fast, rugged, reliable, long-lasting storage.

About the Organizer:

Andy Marken is the President of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written over 300 articles on management, marketing, communications, and industry market segments. He is well-known as an insider commentator and an interpreter of PC/CE industry trends and activities.

About the Chairperson:

Andras Boross is a Senior Engineering Leader with 20 years experience in successfully delivering profitable products and solutions. He is currently Senior Director of Software Development at SunEdison, where he is developing enterprise solutions for renewable power management. Previously, he was VP Engineering at Kinemo, where he created Web 2.0 services to connect consumers with brands and provide relevant and timely information using mobile devices. Andras was also a cofounder and CTO of Mobile Clarity, a mobile multimedia management company. Before joining Mobile Clarity, he managed device software development at InnoPath where his client software was deployed to over 180 mobile devices. Andras has been responsible for groundbreaking applications for telecommunication infrastructure, mobile device and multimedia management, e-commerce. and medical device development at such companies as Openwave, Centigram Communications (SS8), NetFRAME, MedaSonics, and Nellcor. He has been a panelist at the NSF SBIR/STTR program for over 5 years and is frequently invited to technology meetings and symposiums.

Tues, Aug 11th
9:45 - 10:50am
Session U-2: Annual Update on Enterprise Flash Storage (Enterprise Storage Track)
Organizer: Howard Marks, Deep Storage
Chairperson: Dhaval Brahmbhatt, CEO, PhyChip
Instructor:
Howard Marks, Deep Storage
Session Description:

Although flash has been the high-octane fuel for data center storage for several years, the uses enterprise customers have for it have expanded only recently. Originally, customers were putting only their tier 0 applications on flash since it was blazingly fast but offered no data services.

Today enterprises are taking a flash first, or even flash only, approach to new storage purchases. All-flash arrays offer all the data services organizations require to support tier-1 applications, including snapshots, replication, and online firmware updates. These, combined with efficiency features such as compression and data deduplication, have made observers question if spinning disks still have a place in data centers.

Meanwhile, the number of flash based solutions available to today’s IT architects is mind boggling. Traditionalists can keep their existing SAN architectures with all-flash or hybrid arrays. More aggressive users can select from among multiple server side solutions. They range from simple read caches to hyperconverged approaches which pool flash and disk storage across virtualization hosts.

Even as flash based systems take over tier 1 applications from monolithic disk arrays, new architectures are appearing that use switched PCI-e and RDMA to get even higher performance. The result is rack scale systems that blur the line between memory and storage for in-memory databases and other new generation applications.

This session will review the changes in flash-based enterprise storage over the last year. You’ll see how new combinations and technological advances can help you solve your storage problems.

Topics:

  • All Flash Arrays: More than just speed
    • Snapshots, replication and other data services
    • The reality of data deduplication
  • Using flash on the server side
    • Should you replace your SAN with a ServerSAN?
    • Selecting the best enterprise solutions
  • What we can expect next year
Intended Audience:
Storage users including storage managers, storage administrators, network and data center managers, and IT architects. Product planners, marketers, and engineers who want to know more about trends in enterprise flash storage.
About the Organizer/Instructor:

Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years. As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase) , BBDO Worldwide, and the Foxwoods Resort Casino. He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines. He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek. A top rated speaker at industry events, he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd. He has also developed training programs for organizations such as JP Morgan and American Express.

About the Chairperson:

Dhaval Brahmbhatt is CEO at PhyChip, a design services company focused on non-volatile memory and high-speed standard backplanes. He has over 30 years of industry experience and holds 11 patents. He was formerly with National Semiconductor, where he led a group with a $150 million nonvolatile memory product line and managed 100 professionals. He also led collaborations with several major international partners. He is a recognized technical expert in IP litigation in areas including memories and controllers. A serial entrepreneur, he has started several companies and took them public or got them acquired. He has been a frequent speaker, chairperson, or board member for many international conferences and has headed such groups as the IEEE SF Bay Area Nanotechnology Council and the Silicon Valley Engineering Council. He has taught classes at Santa Clara University and Ohlone College, as well as for the Society of Photo-Optical Instrumentation Engineers (SPIE). He holds an MSEE from the University of Cincinnati.

Tues, Aug 11th
9:45 - 10:50am
OPEN - Session 102-D: FPGAs in Flash Controller Applications (Controllers Track)
Chairperson: Eric Slack, Senior Analyst, Evaluator Group
Instructor:
David McIntyre, Manager Computer/Storage Business Unit, Altera
Session Description:

Flash memory controller requirements keep growing in complexity to support the latest flash memory and hybrid memory device roadmaps. FPGAs provide a flexible, high performance technology platform to develop the latest controller IP features including error correction, flash translation layer (FTL), and endurance management. FPGA-based controllers can also provide system-on-chip (SoC) capability with embedded processing, digital signal processing, and the highest performance serial interfaces. This tutorial provides an overview of FPGA benefits, system design considerations, and flash controller SoC examples.

Intended Audience:

Flash Controller Design Engineers, System Architects, Engineering Managers and Directors, Storage and Memory Specialists, Application Designers, Storage Designers and Analysts, FPGA and ASIC Specialists.

About the Chairperson:

Eric Slack is Senior Analyst for Evaluator Group, a market research and consulting company. He is responsible for coverage of hyper-converged and virtual SAN technology and open storage platforms. He was previously a Senior Analyst for Storage Switzerland, where he wrote over 500 thought leadership articles, product analyses, and blogs on storage, virtualization, and cloud technology. He is a regular contributor to TechTarget’s Storage Magazine, writing feature articles on subjects such as storage virtualization, VM data protection, converged infrastructures, evaluating SSDs, and big data.

He also has over 25 years experience in technology companies including being a Senior Product Manager at tape library maker Spectra Logic and Regional Manager for a national storage integrator. He holds a BSEE from University of Colorado Boulder and a BS in Business Administration – Marketing from Humboldt State University (California).

About the Instructor:

David McIntyre leads the Test and Measurement solutions business unit for Altera Corporation. He has held leadership positions at IBM, Fairchild and startup Transmeta where he marketed and led the development of comprehensive product portfolios for high performance computing, enterprise networking and enterprise storage. He holds BSEE, MSEE, and MBA degrees. David is a regular speaker at networking and data center infrastructure conferences.

Tues, Aug 11th
11:00 - 11:30am
Hideo Inoue photo
OPEN - Keynote 1:  Driving Intelligence for Safe Automobiles
Speaker: Hideo Inoue, GM, Advanced Research, Toyota Motor
Introducer: Tom Coughlin, President, Coughlin Associates
Abstract:
Japan faces a rapidly aging society. Two collaborative projects in intelligent vehicle research and development are currently underway to meet the associated challenges. The first is developing an intelligent driving system to achieve a safe, secure traffic society for elderly drivers. The second, the Smart Traffic Flow Control Project, is developing an advanced driver assistance system that can both enhance safe, secure driving and reduce congestion. Flash memory plays a key role in achieving the goals of safety, security, and improved traffic flow.
About the Speaker:
Hideo Inoue is Project General Manager for the Future Project Division at Toyota’s Advanced Vehicle Research Project, where he focuses on planning for cutting-edge technologies. He was previously General Manager of the R&D Management Division and of the Integrated System Engineering Division. He has developed vehicle control technologies such as active safety systems and helped promote them in the marketplace. He has also worked on development of driver assistance, integrated safety, energy management, and intelligent transportation systems. He is a manager for the Japan Science and Technology Agency’s Autonomous Driving System project. He serves as a part-time lecturer at the Kyushu University and a Guest Professor at the Tokyo University of Agriculture and Technology. The holder of many patents in automotive technology, he has presented at such events as IEEE IEDM, IFAC Symposium on Advances in Automotive Control, and the FISITA World Automotive Conference.
About Toyota:
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. Toyota directly employs over 31,000 in the U.S. and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. More information is available at Toyota.
Tues, Aug 11th
11:30am - Noon
Mike Workman photo
OPEN - Keynote 2: Flash, Fireworks and the Cloud
Speaker: Mike Workman, Sr VP Flash Storage Systems, Oracle
Introducer: Tom Burniece, President, Burniece Consulting Services
Abstract:

Network connectivity and compute power have advanced exponentially over the past decade, enabling new information delivery systems such as the cloud. However, the missing piece for a true high-performance cloud has been low-latency storage. The emergence and quick adoption of all-flash storage leads to the possibility of low-latency, near real-time clouds. This new all-flash storage architecture will enable a whole new set of cloud applications. They will light fireworks as vendors fight for survival in the rapidly changing data center landscape.

About the Speaker:

Mike Workman leads the global engineering and development of Oracle’s all-flash storage arrays, the FS Series, which leads the industry in performance and scalability. Before joining Oracle, Mike was the founder, Chairman, and CEO of Pillar Data Systems, an enterprise storage company.  Pillar, which pioneered the use of business-value driven Quality-of-Service in storage, was acquired by Oracle in July 2011. Mike has held many senior-level positions in the storage industry, including Vice President of Worldwide Development for the IBM Storage Technology Division, Senior Vice President and CTO of Conner Peripherals, and Vice President of OEM Storage Subsystems for IBM. Mike’s teams have developed over 60 products ranging from disk drives through NAS and SAN storage systems and to today’s all-flash arrays, generating over $17 billion dollars in worldwide sales. The coauthor of a textbook on digital control and the author of many publications, Mike has a PhD in Electrical Engineering from Stanford, a Masters from Stanford and a Bachelor’s degree from UC Berkeley. He holds 15 patents.

About Oracle:

Oracle offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems. With over 400,000 customers—including all of the Fortune 100—in more than 145 countries, Oracle provides a complete technology stack both in the cloud and in the data center. Oracle’s industry-leading cloud-based and on-premises solutions give customers complete deployment flexibility and unmatched benefits including application integration, advanced security, high availability, scalability, energy efficiency, powerful performance, and low total cost of ownership. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Tues, Aug 11th
Noon - 12:30pm
Bob Brennan photo Jason Taylor photo
OPEN - Keynote 3:  Memory Technology Advances Shape a New Era in Flash Innovation
Speakers: Bob Brennan, Sr VP Memory Solutions, and
Jim Elliott, Corporate VP Memory Marketing, Samsung Semiconductor
Introducer: Rick Merritt, Silicon Valley Bureau Chief, EE Times
Abstract:

Semiconductor memory technology will advance tremendously over the next several years. The storage industry will benefit from better ways of designing flash memory chips, with greater stacking efficiency, reduced power consumption, and increased performance. There will also be bold efforts to harness NAND’s full potential, including the promise of adding storage intelligence to perform workload management. Solid state storage (SSDs), especially with 3D V-NAND, will mushroom in importance, achieving much higher bandwidth in such applications as all-flash arrays. Advances in memory technology will thus play a major role in achieving critical goals such as instant access, massive amounts of flash-based storage, instant connectivity, and instant relevance. So too, flash-optimized data centers will be able to much better support big data, real-time analysis, and the Internet of Things.

About the Speakers:

Jim Elliott, Corporate Vice-President at Samsung Semiconductor, oversees all product marketing activities for Samsung’s memory organization in the Americas. He also oversees US marketing communications activities for Samsung Semiconductor. Elliott has 18 years experience in the semiconductor industry, focused on product sales and marketing at major multinational companies. With Samsung for the past 12 years, he has held leadership positions in both marketing and sales.

Elliott holds a BA from the University of California at Davis and an MBA from Cal Poly San Luis Obispo. He has been a featured guest speaker at many industry conferences, including G20/ICT Summit, Global Semiconductor Alliance Memory Conference, International Symposium on Quality Electronic Design, Memcon, Flash Memory Summit, and JEDEC forums

Bob Brennan leads Samsung’s Memory Solutions Lab (MSL), which is chartered with creating system and platform architectures aligned with the growth of Samsung’s memory business. MSL also develops and enables world-class products such as NVMe and PCIe flash drives. Before joining Samsung, Bob was the Lead Architect of Intel’s Datacenter System on Chip products, with his most recent focus on Intel’s storage and microserver products. During his 22-year Intel career, Bob also led many design teams, including Notebook System Architecture, Mobile SoC Architecture, and Communication Architecture. Bob holds a BSEE from Duke University and an MSEE from the University of Virginia.

About Samsung:

Samsung Semiconductor is a wholly owned subsidiary of Samsung Electronics. As the leader in advanced memory solutions for home, mobile, and office applications, Samsung Semiconductor is the world’s largest producer of DRAM, flash, SRAM, and high-end graphics memory. In addition, it is a major global producer of optical disk drives, hard drives, system logic, sensors, and controllers. Samsung also has emerged as the largest producer of LCD displays, providing the widest range of products for TVs, desktop monitors, notebook/netbook PCs, and mobile devices. Furthermore, Samsung provides fabless and fab-lite customers with state-of-the-art design and manufacturing at 90, 65, 45, and 32/28 nanometers. More information is available at Samsung.

Tues, Aug 11th
1:30 - 2:00pm
Kevin Conley photo
OPEN - Keynote 4: Flash as the Great Disruptor
Speaker: Kevin Conley, CTO, SanDisk
Introducer: Jean Bozman, Director Infrastructure Research, Neuralytix
About SanDisk:

SanDisk Corporation (NASDAQ: SNDK), a Fortune 500 and S&P 500 company, is a global leader in flash storage solutions. For more than 25 years, SanDisk has expanded the possibilities of storage, providing trusted and innovative products that have transformed the electronics industry. Today, SanDisk’s quality, state-of-the-art solutions are at the heart of many of the world's largest data centers, and embedded in advanced smart phones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands of retail stores worldwide More information is available at SanDisk.

Tues, Aug 11th
2:00 - 2:30pm
Jeff Ohshima photo
OPEN - Keynote 5:  Advances in 3D Memory: High Density Storage for Hyperscale, Cloud Applications. and Beyond
Speaker: Jeff Ohshima, VP Memory and Storage Products, ToshibaDisk
Introducer: Chris DePuy, VP, Dell'Oro Group
Abstract:

NAND flash storage is being deployed more widely as it delivers cost/performance benefits in hyperscale and cloud applications. Ever higher densities are necessary to provide more cost effective solutions and to meet rapidly increasing demand for storage. However, floating gate technology is reaching the limits of its scalability. The key to supporting higher densities for the storage market is a 48-layer 3D solution that will enable a smooth migration to 3D technology. High performance, lower power, increased efficiency, and scalability are essential to making competitive 3D memory-based storage solutions a practical reality.

About the Speaker:

Jeff Ohshima is a member of the Semiconductor and Storage Products executive team at Toshiba, where he focuses on memory design and applications engineering. He was previously VP Memory Technology Executive at Toshiba America Electronic Components focused on flash memory with an emphasis on SSDs. He has also been Senior Manager R&D in the advanced NAND flash memory design department, responsible for 70 nm, 56 nm, 43 nm, and 32 nm part design. He has worked on memory at Toshiba for over 30 years, including 20 years on DRAM where he acted as a lead design for application specific memories and did technical marketing. Ohshima has served as a Visiting Research Scientist at Stanford University. He holds a BSEE and MSEE from Tokyo’s Keio University.

About Toshiba:

Toshiba Corporation, a Fortune 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, "Committed to People, Committed to the Future", Toshiba conducts global operations with the aim of securing "Growth Through Creativity and Innovation". The company is intent on helping reach the goal of a world in which people everywhere live in a safe, secure, and comfortable society. Founded in Tokyo in 1875, today's Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion). More information is available at Toshiba.

Tues, Aug 11th
2:30 - 3:00
Riccardo Badalone photo
OPEN - Keynote 6: Disruptive Memory Technology Enables New In-Memory Applications
Speaker: Riccardo Badalone, CEO, Diablo Technologies
Introducer: Ben Woo, Founder/Managing Director, Neuralytix
Abstract:

Applications are evolving to harness the potential of in-memory compute. Storage-centric architectures simply cannot keep pace with the demanding performance required by real-time analysis and large-scale big data processing.

A groundbreaking new memory solution will enable economical, real-time processing of many terabytes of data in a single server. As a result, storage and networking bottlenecks are eliminated, providing dramatic improvements in performance and extending in-memory compute to innovative new use cases.

About the Speaker:

Riccardo Badalone is a Co-Founder of Diablo Technologies and has served as a director since the company’s inception in 2003. Mr. Badalone has been CEO since 2007 and was previously the CTO. Before co-founding Diablo, Riccardo worked for Nortel Networks, where he was pivotal in delivering advanced Serializer/Deserializer (SerDes) technologies for switching and framer applications. Riccardo has also been manager of the OEM Hardware design group at Matrox Graphics, where his team designed and supported desktop motherboard platforms for major PC OEMs. Riccardo holds a BSEE from Concordia University (Montreal, Quebec, Canada).

About Diablo Technologies:

Founded in 2003, Diablo is at the forefront of developing breakthrough technologies to set the standard for next-generation enterprise computing. Diablo's Memory Channel Storage solution combines innovative software and hardware architectures with non-volatile memory to introduce a new and disruptive generation of Solid State Storage for data-intensive applications. More information is available at Diablo.

Tues, Aug 11th
3:15 - 4:25pm
Session 103-A: Storage Security: Back to the Future (Security Track)
Organizer: Rich Fetik, CEO, Data Confidential; Bob Thibadeau, Chairman/CEO, Bright Plaza; Bob Thibadeau, CEO, Bright Plaza; Rich Fetik, CEO, Data Confidential
Chairperson: Michael Willett, VP Marketing, Bright P
Panelists:
Bob Thibadeau, Chairman/CEO, Bright Plaza
Dmitry Obukhov, Founder, Data Security Laboratory
Lance Dover, Architecture Manager, Micron Technology
Joseph Chen, VP Engineering, ULINK Technology
Session Description:

This panel will explore open issues and squarely face challenges in securing data on flash memory. Audience participation is encouraged. The panel will pose issues and opportunities relating to securing flash storage; and will discuss how large government and private organizations can integrate secure flash storage into their IT infrastructures going forward. Topics covered will include self-encrypting storage, standards, secure erasure and elimination, encryption, trusted storage, embedded and industrial computing applications, and security for flash drives and SSDs.

About the Organizer(s):

Richard Fetik, CISSP, is a recognized security expert and is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reduced operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a device security model that includes the patented storage firewall and other technologies that change the game in information security. His model provides whitelist protection against spyware and other malware from writing themselves to a storage firewall protected drive and even from executing from off of the protected drive.

Robert Thibadeau is currently Chairman and CEO of Bright Plaza, which is focused on making self-encrypting drives easier to use and more accessible throughout the industry. He is the creator and originator of all the Trusted Storage Group Core Specification. This includes the widely used Opal specification for ensuring the security of storage devices. Opal has been adopted by all major disk drive companies, as well as others throughout the storage industry.

Bob has over 25 issued patents, including several that have been the basis for new companies or new products such as self-encrypting drives. Two of his patents related to self-encrypting drives were purchased by Wave Systems, the leading company focused on device security, for over $1 million.

Bob has been a Senior Vice-President at Wave Systems and Chief Technologist at Seagate Research, where he was head of security architectures and advanced storage architectures.

Before moving to industry, Bob had a long, distinguished academic career at Carnegie-Mellon University. He was one of the founding directors of the world-renowned Robotics Institute, which has long led the way to integrating robotics into everyday life (and now has over 50 full-time faculty members). Bob earned his PhD from the University of Virginia and his BA from Emory University (Atlanta GA).

About the Chairperson:

Michael Willett is currently VP Marketing at Bright Plaza, which is focused on making self-encrypting drives easier to use and more accessible throughout the industry. He is widely recognized for his work in standards organizations such as the Trusted Computing Group and for his participation in SNIA conferences and at Flash Memory Summit. He was previously a storage security strategist at Samsung, helping define their self-encryption strategy for storage products. He helped Samsung produce the first SSD Self-Encrypting Drive (SED) and the only SSD SED that is FIPS-140 certified.  Previously, as a Senior Director at Seagate Research, Willett was a key member of the team that originated the Trusted Computing Group’s (TCG) Trusted Drive and SED concepts. He also created and chaired the TCG Storage Workgroup. He has also been a design architect at IBM, where he was on the team that developed one of the five finalist algorithms proposed for the Advanced Encryption Standard (AES). Earlier, he was a university professor and published research papers and spoke at many conferences on cryptography.   He received his PhD in mathematics from North Carolina State University.

Tues, Aug 11th
3:15 - 4:25pm
OPEN - Session 103-B: Flash in the New Hollywood (Media/Entertainment Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Mike Mihalik, Independent Consultant
Instructors:
Understanding 4K Adoption and Technologies
Dan May, President/Americas, Blackmagic Design
Being There When It’s Needed
Larry O’Connor, CEO, Other World Computing
State of Solid State Storage: New Workflows and New Technology
Jeff Stansfield, President, Advantage Video Systems
Our Budget Is More Than Money
Cullie Poseria, Independent Filmmaker
It’s All About the Shoot...and Storage
Steve Eisen, Eisen Video Production
Session Description:

Independent filmmakers are emerging everywhere because of the higher performance and lower cost of cameras, systems, software, and storage. They are producing documentaries for OTT (over the air) use as well as on emerging distribution channels such as YouTube, Yahoo Video, and AOL Video. Thousands of small groups are currently creating spectacular new content that begins and stays digital. Storage is a particularly important problem for them because of the large size of digital film files and the tremendous increases in requirements due to new technologies such as 4K video and interest in producing longer films.

Intended Audience:

Senior managers, marketing managers, product planners and managers, and engineering managers interested in learning about the storage requirements of the growing number of independent filmmakers.

About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities.

About the Chairperson:

Mike Mihalik is a computer industry veteran responsible for the development of market-leading digital storage systems for the creative, media, and entertainment industries.  He was previously VP Engineering and Operations at LaCie, a maker of storage products for consumer and professional applications. He has been a driving force in the applications of FireWire, USB, and Thunderbolt technology, producing award winning products for Microsoft Windows and Apple Macintosh computers. He received his BS in Electrical and Computer Engineering from Clarkson University, and completed the International Marketing Executive program at Columbia University.

Tues, Aug 11th
3:15 - 4:25pm
OPEN - Session 103-C: Enterprise SSDs: Who's Adopting Them and Why? (Marketing Track)
Chairperson: Jay Kramer, President, Network Storage Advisors
Instructor:
Frank Berry, CEO and Senior Analyst, IT Brand Pulse
Session Description:

IT Brand Pulse surveys a wide range of IT end users on their perceptions of eleven flash-related storage categories. Those surveyed include managers, administrators, architects, and specialists at leading installations in the healthcare, education, manufacturing, government, retail, technology, services, and financial sectors. The data presented will include vendor perceptions of current products, estimates of future flash capacity, and trends in the migration from HDD to SDD. The results will be extremely valuable to anyone involved in planning, developing, marketing, or selling flash-based storage.

About the Organizer/Instructor:

Frank Berry is founder, CEO, and senior analyst at IT Brand Pulse, a trusted source of testing, research, and analysis covering data center infrastructure. A 30-year veteran of the IT industry, Frank has held senior engineering, sales, and marketing positions including VP Worldwide Marketing for Quantum and VP Product Marketing at QLogic. Frank led marketing teams that increased QLogic’s SAN business from $100M to $750M, Quantum’s automation business from $30M to $450M, and Andataco’s UNIX business from $30M to $100M. He also played a major role in the introduction of cutting-edge technology products such as the first web storage management app, a new class of mid-range DLT robotics, and extensive lines of Fibre Channel and converged networking technology. Frank is a popular keynote speaker and has authored hundreds of analyst reports, blogs, and feature articles published in such media as Seeking Alpha (a top-100 financial website), Virtual Strategy Magazine, and Network Computing.

About the Chairperson:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has long experience in marketing and strategic planning at Unisys.

An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.

Jay has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

About IT Brand Pulse:

IT Brand Pulse™ is an analyst firm that provides data and analysis about private, public, and hybrid cloud IT infrastructure, including servers, storage, networking, and operating platforms. The company is a trusted source of research and product testing -- and has the unique ability to place its content in leading publications. Responses are solicited from over 1,000,000 members of on-line groups and the IT Brand Pulse IT Pro and end-user database. Over 20,000 IT professionals have opted-in to participate in IT Brand Pulse research focused on measuring IT brand leadership and technology adoption trends. Organizational affiliations of recent respondents include Boeing, Bank of America, AstraZeneca, Scripps Health, Fannie Mae, State of Minnesota, Transamerica, Aetna, Caterpillar, Chevron, and Marriott. IT Brand Pulse brand leader awards are displayed by vendors throughout the industry as the symbols for IT brand leadership.

Tues, Aug 11th
3:15 - 4:25pm
Session U-3: Annual Update on Interfaces (Hardware Track)
Organizer: Howard Marks, DeepStorage
Chairperson: Ben Woo, Founder/Managing Director, Neuralytix
Instructor:
Jim Pappas, Intel
Session Description:

The advent of SSDs has caused unprecedented changes in storage interfaces. The most significant is the use of PCI Express, providing both higher performance and lower latency. This session will discuss the advantages of moving storage to PCIe, as well as the associated challenges. We will also investigate the impact of NVDIMMs in terms of both moving flash storage to the memory bus and new ways of utilizing DRAM with NAND. Finally, we will look at new software interfaces that will be needed to handle resistive media technologies that act like DRAM. SNIA is leading this effort, which will eventually enable system designers to converge memory and storage into a single entity.

Topics
  • Transition to PCIe attached storage
    • Advantages/challenges of PCIe
    • Physical interfaces:
      • M.2
      • SFF-8639
    • Impact of NVM Express
    • Next steps: PCIe expansion into large scale-out storage environments
  • NVDIMMS
    • Advantages/challenges of NVDIMMs
    • Persistent memory (DRAM backed by NAND)
    • SSDs on the memory bus
    • Hybrid approaches
  • Software interface standards
    • Newmedia "beyond NAND" mandates new optimized software interfaces
    • The road to "Persistent Memory" - convergence of traditional storage and memory into a single entity
    • SNIA NVM Programming TWG leading the transition
    • New storage testing methods and benchmarks
Intended Audience:

Design engineers and engineering managers who want to keep up with developments in SSD and flash interfaces. Product planners, marketers, and engineers who want to know more about what’s happening with interfaces, especially those interested in the emerging convergence of system memory with storage into a single entity.

About the Organizer:

Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years. As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase), BBDO Worldwide, and the Foxwoods Resort Casino. He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines. He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek. A top rated speaker at industry events, he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd. He has also developed training programs for organizations such as JP Morgan and American Express.

About the Instructor:

Jim Pappas is the Director of Technology Initiatives in Intel’s Data Center Group. He is responsible for establishing broad industry ecosystems for new technologies in enterprise I/O, energy-efficient computing, and solid state storage. Jim has founded or participated in organizations in these areas including: PCI Special Interest Group, Storage Networking Industry Association (SNIA), InfiniBand Trade Association (IBTA), Open Fabrics Alliance (OFA), The Green Grid, and emerging initiatives in his latest focus area of solid state storage.

Mr. Pappas previously held the same position in Intel’s Desktop Products Group, where he led the successful development of technologies such as USB, AGP Graphics, DVD, IEEE 1394, Instantly Available PC, and PCI.

Mr. Pappas has over 30 years of experience in the computer industry. He has been granted eight U.S. patents in computer graphics and microprocessor technologies. He has also spoken at many major industry events. He holds a BSEE from the University of Massachusetts, Amherst.

Tues, Aug 11th
3:15 - 4:25pm
OPEN - Session 103-D: Flash in Big Data Applications (Data Management Track)
Chairperson: KRS Murthy, CEO, I Cubed
Instructors:
Smart Cache Management for Big Data
Duan Jiangang, Software Engineer, Intel, and Jie Huang, Software Engineer, Intel
Developing a Flash-Optimized Storage Engine for a NoSQL Database
Brian O'Krafka, Engineering Fellow, SanDisk
Smart Cache Management for Big Data
Duan Jiangang, Software Engineer, Intel, and Jie Huang, Software Engineer, Intel
Session Description:

Big data is everywhere today. Organizations are accumulating data at an incredible rate and want to get the most possible information out of it, hence the need to process and analyze more data than ever before. Flash memory can help provide the throughput needed to handle multiple petabytes of data and amounts even beyond that. It can eliminate the storage bottleneck that has occurred as a result of faster processors with multiple cores, higher-speed memories, faster buses, and hardware add-ons specifically aimed at off-loading big data applications. Meanwhile, flash memory prices are decreasing, thus allowing wider use of the technology in storage systems.

Intended Audience:

Flash Memory Device and System Engineers; Memory Architects, Hardware and software design engineers; engineering managers; data specialists; database administrators; IT managers and architects; data center and network engineers and managers.

About the Organizer/Chairperson:

KRS Murthy is an experienced venture capitalist, serial entrepreneur and corporate strategist. He is currently focused on mergers and acquisitions, corporate governance, and competitive strategy. He has developed national level technology and industry strategies in multiple key areas. He has led many companies at many different stages and has grown companies to sales of over $500 million. He is a popular speaker at conferences around the world and a leader in many technical societies, including IEEE Nanotechnology Council, IEEE Engineering Management Society, IEEE Computer Society, Silicon Valley Engineering Council, and IEEE Standards Board.

Murthy also has experience as a USA Country Manager for AT&T and AT&T Bell Labs and as a professor of computer engineering at California State University, Pomona & Fullerton. He has received a Distinguished Service Award from the IEEE Engineering Management Society and a Distinguished Achievement Award from the President of India.

Tues, Aug 11th
4:35 - 5:50pm
Session 104-A: Security in a Flash! (Security Track)
Organizer: Michael Willett, VP Marketing, Bright Plaza
Chairperson: Rich Fetik, CEO, Data Confidential
Instructors:
Encrypted SSDs: Self-Encryption Versus Software Solutions
Michael Willett, VP Marketing, Bright Plaza
Securing the Data on Your SSD
Jon Tanguy, Sr Technical Marketing Engineer, Micron Technology, and Rob Strong, Security Architect, Micron Technology
Advances in Storage Security Standards
Jason Cox, Lead Storage Security Architect, Intel
You Must Secure Devices as Well as Data
Monty Forehand, Security Engineering Director, Seagate Technology
Session Description:

Flash security raises many important new issues. What is the best way of encrypting SSDs and other flash drives? What happens to drives that are replaced or otherwise discarded? Can their contents be erased reliably (or eliminated!)? How should designers and users manage authentication and other protection methods? To what extent can SSDs be handled like hard drives and what new techniques are required? Topics covered here will include self-encrypting drives, new TCG standards, authentication, sanitization, hardware encryption, anatomies of recent real world attacks, storage security, and overall data protection.

Intended Audience:

Security and Infosec Specialists, Officers, and Engineers, Storage Managers and Engineers, Mobile Technology Managers, Network, Computer, and Data Center Directors, Managers, and Engineers, Storage System Designers, Enterprise Flash and SSD Product Managers and Marketing Engineers, Systems Engineers, Investors & Analysts

About the Organizer:

Michael Willett is currently VP Marketing at Bright Plaza, which is focused on making self-encrypting drives easier to use and more accessible throughout the industry. He is widely recognized for his work in standards organizations such as the Trusted Computing Group and for his participation in SNIA conferences and at Flash Memory Summit. He was previously a storage security strategist at Samsung, helping define their self-encryption strategy for storage products. He helped Samsung produce the first SSD Self-Encrypting Drive (SED) and the only SSD SED that is FIPS-140 certified.  Previously, as a Senior Director at Seagate Research, Willett was a key member of the team that originated the Trusted Computing Group’s (TCG) Trusted Drive and SED concepts. He also created and chaired the TCG Storage Workgroup. He has also been a design architect at IBM, where he was on the team that developed one of the five finalist algorithms proposed for the Advanced Encryption Standard (AES). Earlier, he was a university professor and published research papers and spoke at many conferences on cryptography.   He received his PhD in mathematics from North Carolina State University.

About the Chairperson:

Richard Fetik, CISSP, is a recognized security expert and is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reduced operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a device security model that includes the patented storage firewall and other technologies that change the game in information security. His model provides whitelist protection against spyware and other malware from writing themselves to a storage firewall protected drive and even from executing from off of the protected drive.

Tues, Aug 11th
4:35 - 5:50pm
OPEN Session 104-B: Media and Entertainment Experts Roundtable (Media/Entertainment Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Alex Grossman, VP Media/Entertainment, Quantum
Panelists:
Douglas Sheer, CEO, DIS Consulting
Guy Finley, President, Finley Associates (Executive Director, MESAlliance)
Pat Griffis, Executive Director Office of the CTO/SMPTE Education Chairman, Dolby Laboratories
Mike Mihalik, Independent Consultant
Session Description:

Industry experts discuss the current status of the various market segments, where the bottlenecks and issues are, and what the future holds for the equipment and storage industries, as well as for large and small production operations.

Intended Audience:

Storage executives, marketers, and salespeople interested in hearing senior experts’ opinions on the overall media and entertainment storage market.

About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities.

About the Chairperson:

Alex Grossman is Vice President of Media and Entertainment at Quantum, where he manages products and markets for the industry leader in open systems workflow storage. His aim is to match customer needs with modern technology to develop complete solutions for production workflows and content archives. A 20+ year veteran of the storage industry, Alex was Founder and President of Active Storage, where he led the development of next-generation storage products for media creation professionals. The company’s lines ranged from simple direct attached storage to complex virtual SANs. Before founding Active Storage, Grossman was an Apple executive in the Worldwide Product Marketing group, where he was responsible for server and storage products. He holds three storage-related patents.

Tues, Aug 11th
4:35 - 5:50pm
OPEN - Session 104-C: How Flash-Based Storage Performs on Real Applications (Marketing Track)
Organizer/Chairperson: Dennis Martin, President, Demartek
Instructor:
Dennis Martin, President, Demartek
Session Description:

Anyone who is using, buying, planning, developing, selling, or marketing flash-based storage products and needs to understand their performance under real-world conditions. Especially valuable for storage managers, storage engineers, data center managers and engineers, system architects, CTOs and CIOs, product planners, product managers and marketing engineers, design engineers, test engineers, performance analysts, and sales and marketing managers and executives.

Intended Audience:

How does flash-based storage perform in the real world? Demartek will report on vendor-neutral performance tests run on database and virtualization workloads typical of today’s data centers. The tests cover both hybrid and all-flash storage systems from several manufacturers, using a variety of form factors and interfaces and including both block and file protocols. Attendees will obtain reasonable estimates of what to expect in practice, since the tests are independent and focus on current applications and environments. The results also reveal other advantages of flash-based storage, what the instructor calls “happy side effects”. Demartek will also discuss likely near-term advances. Vendors will learn how their products shape up and where they should put their efforts.

Technologies to be discussed include server-side flash, flash in the storage network, flash in the storage array, hybrid storage arrays, all-flash arrays, and various interfaces including NVMe.

About the Instructor:

Dennis Martin is the founder and President of Demartek, an analyst firm focused on validation and performance testing of data center products.  Demartek has its own fully equipped, modern test laboratory with the features required to emulate today’s data centers.  Its widely recognized reports cover products and technologies from both well-known vendors and startups, including Brocade, Cisco, Dell, EMC, Emulex, Fusion-io, HP, IBM, Intel, NetApp, Nimbus Data, and QLogic. Demartek also produces popular industry references, including its “Storage Interface Comparison” covering every interface used by storage systems and its “SSD Deployment Guide” that explains everything you need to know to deploy flash-based storage systems in the data center.

Dennis’ commentary “Horses, Buggies, and SSDs” is a must-read for getting a long-term view of flash and other non-volatile storage technologies. Dennis is frequently quoted in the press (in such outlets as TechTarget, Market Watch, and Street Insider) on such topics as best practices for deploying SSD technologies and analyzing performance claims for all-flash arrays.  A 35-year veteran of the technology industry, Dennis was previously a Senior Analyst with Evaluator Group and a marketing and engineering executive with StorageTek. He has been a Microsoft storage MVP since 2005.

Tues, Aug 11th
4:35 - 5:50pm
Session U-4: Annual Update on New Technologies (New Technologies Track)
Organizer: Howard Marks, DeepStorage
Chairperson: Nathan Brookwood, Research Fellow, Insight 64
Instructor:
Michael Abraham, Business Line Manager, Micron Technology
Session Description:

Flash memory is a $35B/year juggernaut that has transformed consumer and enterprise systems, and enabled entirely new products and services. However, its magical 25 year run is about to end… or is it?

Each year, Flash Memory Summit offers predictions about how new memory technologies are just over the horizon – and why MRAM, RRAM, and Phase Change Memory will disrupt the memory business and system architectures. But nothing happens!

No question these emerging technologies will be great, but when can you have them? (Hint: It depends strongly on your application)

This session will offer a practical walkthrough of emerging memory technologies, update you on what’s happening lately, advise you on what to pay attention to and what to ignore, look at system implementations with emerging NVM, and offer insight on what you should be doing now to prepare for new memory technologies.

Topics:
  • NAND, DRAM, and SRAM
    • Why the end is near…
    • Why the end is (actually) NOT near
    • A short history lesson, and the “R” word you should never use
  • The emerging contenders
    • MRAM, RRAM, PCM
    • Who is doing what
    • What has happened in the past year
    • How these technologies will transform systems
    • The long and winding road to commercialization
    • What is taking SO LONG?! (Technology and economic views)
  • Back to the future…
    • It’s all about the system, stupid
    • What to do right now
    • What to look for
    • When to make your move
    • Practical takeaway advice
Intended Audience:

Memory and system company executives who want to stay in front of developments in emerging non-volatile memory technologies. Product planners, marketers, and engineers who want to know more about what’s happening with MRAM, RRAM, and Phase Change Memory (PCM).

About the Chairperson:
Nathan Brookwood is Research Fellow at Insight 64, a semiconductor consulting firm. He has focused recently on microprocessors used in computational applications. His views on the microprocessor market often find their way into articles in mainstream media, business media, and the trade press. He has worked for and with suppliers of mainframes, minicomputers, personal computers, and semiconductors, and he has analyzed and commented on the industry for D.H. Brown Associates and Dataquest. During his 40 year career in the industry, Mr. Brookwood has experience with Micronics Computers, Intergraph, Convergent Technologies, Prime Computer, and Digital Equipment. He is a graduate of MIT and has taken classes at Harvard Business School.
About the Instructor:

Michael Abraham is a Business Line Manager for NAND flash memory at Micron Technology, where he is responsible for defining the business case for and overseeing the launch and deployment of emerging memory components and system products. He has worked on NAND flash technology with Micron for 10 years, during which he has led cross-functional, cross-disciplinary workgroups, written internal architecture specifications, led concept approval teams, led teams of applications engineers, participated in standards activities, and done internal training. He helped create the Open NAND Flash Interface (ONFI) specification and led its adoption for all Micron NAND flash products. Before joining Micron, he was a Staff Design Engineer with Cypress Semiconductor. He holds multiple patents in memory technology. He earned a BS in computer engineering from Brigham Young University and is a Senior Member of IEEE.

Tues, Aug 11th
4:35 - 5:50pm
OPEN - Session 104-D: Flash Technology Part 1 (Flash Technology Track)
Chairperson: Xinde Hu, Principal Engineer, SanDisk
Instructors:
Modeling Flash Translation Layers to Enhance System Lifetime
Tom McCormick, Technologist/Swissbit and Doctoral Student/Northeastern University
Extending Flash Lifetime by Reusing Invalid Pages
Eitan Yaakobi, Assistant Professor, Technion
Chip-Level RAID with Flexible Stripe Size and Parity Placement for Enhanced SSD Reliability
Jaeho Kim, Postdoctoral Researcher, Hongik University (Korea)
Improving NAND Flash Reliability Using Rank Modulation
Yue Li, Postdoctoral Fellow, Caltech
Session Description:

Much work is going on in flash technology at a variety of levels. There are many new methods available for extending system lifetime and increasing reliability. These can involve the flash translation layer and the techniques used to determine when and how often to write to the flash and how to organize it to provide top performance.

Intended Audience:

System analysts, engineers, and designers; product planners and designers; storage engineers and managers, data center engineers, system architecture specialists, hardware design engineers, engineering managers, performance analysts, product and technology planners, CTOs, consultants, and interface specialists.

About the Chairperson:

Xinde Hu is currently System Architect at SanDisk. His responsibility includes creating, designing, and evaluating innovative system architecture concepts and implementations for the next generations of non-volatile memory based storage systems.   Before joining SanDisk, Dr. Hu worked for STEC and STMicroelectronics as a system architect.

Dr. Hu has authored more than a dozen technical papers on coding/signal processing for data storage systems and has 40+ patent applications pending. He is currently Vice Chairman of the IEEE Data Storage Technical Committee (DSTC). He received his PhD in Electrical and Computer Engineering from Carnegie Mellon University. 

Tues, Aug 11th
6:00 - 7:00pm
OPEN - Plenary on Flash Technology Futures (Flash Technology Track)
Organizer/Chairperson: Jim Handy, Director/Chief Analyst, Objective Analysis
Panelists:
Chuck Dennison, Senior Director Process Integration, Micron
Brad Howard, VP Etch Advanced Technology, Applied Materials
Touhid Raza, Marketing Director, Cypress Semiconductor
Myoungkwan Cho, VP Device Engineering, SK Hynix
Keunsoo Jo. Sr Manager, Samsung Semiconductor
Session Description:

Flash technology keeps chugging along at an incredible pace. 3D NAND is coming to market, and the sizes of all types of flash devices keep increasing. Come hear what industry technology leaders have to say about their near-term plans (say, the next 2-3 years). You’ll learn what you need to know for current designs and those now on the planning boards.

Intended Audience:

Flash-based system designers, controller designers, hardware engineers, engineering managers, storage engineers and specialists, product marketing engineers and managers, product planning specialists, CTOs, systems engineers and managers

About the Organizer/Chairperson:

Jim Handy is the Director of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 20 years as an industry analyst. He is a leading blogger (as “The Memory Guy” and “The SSD Guy”), a frequent presenter at trade shows, and the author of hundreds of articles and reports. He is often quoted in the electronics trade press. Jim is the author of “The Cache Memory Book” and a patent holder in cache memory design. He holds a BSEE from Georgia Tech and an MBA from the University of Phoenix.

Tues, Aug 11th
7:00 - 8:30pm
OPEN - Beer, Pizza and Chat with the Experts (Sponsored by Cadence)
Organizers: Tom Coughlin, President, Coughlin Associates; Jim Handy, Director/Chief Analyst, Objective Analysis
Table Leaders:
3D Flash
Jeongdong Choe, Consulting Engineer, TechInsights
Data Centers
Shreyas Shah, Data Center Architect, Xilinx; George Crump, Lean Analyst, Storage Switzerland
Fabrics
Rob Davis, VP Storage Technology, Mellanox Technologies
China
Chris Tsu, CEO, Sage Microelectronics; Jerome Luo, President, Sage Microelectronics
Software
Allon Cohen, VP Products, Elastifile; Manish Agarwal, NetApp
Standards
Tom Friend, Director Industry Standards, OCZ Technology
Markets
Michael Kuhn, VP/Business Line Executive, IBM Flash Systems; Lee Stein, Consultant, Stein Writes
Security
Robert Thibadeau, Chairman, Bright Plaza; Michael Willett,VP Marketing, Bright Plaza
Reliability/Performance
Nematollah Bidokhti, Principal Engineer, OCZ Storage Solutions; Russ Fellows, Sr Partner/Analyst, Evaluator Group; Scott West, Product Marketing Manager, Advantest
Endurance
Joe Sullivan, CTO Hardware, NVMdurance
Consumer Applications
Aravind Ramamoorthy, Product Line Director, Micron; Ajay Bhatia, Sr Director Flash/SSD Products, Seagate Technology
Mobile Applications
John Geldman, Director Industry Standards, Micron; Perry Keller, Program Manager, Keysight Technologies
Enterprise Applications
Tony Afshary, Director Ecosystem Solutions, Seagate Technology; Sean Stead,SSD Marketing, Viking Technology
Data Recovery
Scott Holewinski, CEO, Gillware; Chris Bross, CTO, DriveSavers
New Technologies
Barry Hoberman, CEO, Spin Transfer Technologies; Lance Dover, Architecture Manager, Micron Technology
Controllers
Stephen Bates, Technical Director, PMC; Santosh Singh, Sr Staff Design Engineer, Xilinx
Interfaces
David Rodgers, Sr Product Marketing Manager, Teledyne Lecroy
SSDs
Bill Martin, Chair, SNIA Technical Council; Siamak Arya, Consultant
RRAM
Seshubabu Desu, CTO, 4DS
MRAM
Barry Hoberman, CEO, Spin Transfer Technologies; Joe O'Hare, Director Marketing, Everspin Technologies; *Terry Hulett, GM/VP Systems Engineering, Everspin Technologies
Embedded Applications
Tom McCormick, Chief Engineer/Technologist, Swissbit; Chanson Lin, President, EmBestor
SSD Performance
Kent Smith, Sr Director Flash Product Marketing, Seagate Technology; Eden Kim, CEO, Calypso Systems
Education
Eitan Yaakobi, Assistant Professor, Technion (Israel); Rich Fetik, CEO, Data Confidential
Testing
Peter Murray, Principal Systems Engineer, LoadDynamix
Hardware Design
Brent Przybus, Sr Director WW Marketing, eASIC; Xinmiao Zhang, Principal Research Engineer, SanDisk
Big Data
D.J. Das, CEO, Third Eye Consulting Services
PCIe SSDs
Idan Burstein, System Architect, Mellanox Technologies; Mark Beadle, Product Line Manager, Seagate Technology; Andrew Mierau, Sr Tech Mktg Engineer, Micron
NVMe
Amber Huffman, Sr Principal Engineer, Intel; Dave Deming, President, Solution Technology
Enterprise Storage
Zophar Sante, VP Marketing, BitMICRO Networks; Derek Leslie, Sr Product Manager, SolidFire
Error-Correcting Codes
Erich Haratsch, Dir Engineering, Seagate Technology; Thomas Parnell, Research Staff Member, IBM Research – Zurich
Flash over Memory Interface
Axel Kloth, CEO, Scalable Systems Research Labs
IT End Users
Howard Marks, Consultant, DeepStorage; Ivan Iannaccone, HP
NVM Programming Model
Jim Pappas, Director Initiative Marketing, Intel
Employment
Tanya Freedman, VP Group Services, Connetics Communications
NVDIMM
Arthur Sainio, Director Product Marketing, SMART Modular Technologies; Mario Martinez, Technologist, Netlist; Pankaj Kumbhare, Staff Design Engineer, Xilinx
Storage Class Memory
Zvonimir Bandic, Sr Director Storage Architecture, HGST
Automotive Applications
Martin Booth, Director Marketing, SanDisk
Rugged Environments
Chris Budd, Director Engineering, SMART High Reliability Solutions
FPGAs
David McIntyre, Manager Computer/Storage Business Unit, Altera; Curtis Pulley, Data Center Business Manager, Xilinx
Wednesday, August 12th
Wed, Aug 12th
8:30 - 9:35am
Session 201-C: PCIe/NVMe Development issues (PCIe Storage Track)
Organizer/Chairperson: Dave Deming, President, Solution Technology
Instructors:
NVMe Command level protocol analysis techniques
Isaac Livny, Field Applications Engineer, Teledyne LeCroy
Validation and Testing Challenges of NVMe Subsystems
Eric Lanning, Hardware Engineering Manager, SerialTek
Maximizing Performance per Watt for PCIe SSDs
Chris Geiser, Sr Product Manager Memory and Storage, Samsung Electronics
Session Description:

PCIe SSDs offer higher performance than ones based on disk interfaces, since they utilize the high-speed (and widely supported) PCIe bus. They have quickly become popular in a wide variety of enterprise applications, particularly in implementations utilizing the new NVMe standard. Of course, all the usual design problems occur ranging from connectors through power management, power consumption, configurability, and hardware/software tradeoffs. But with over 100 million enterprise PCIe ports already shipped, this is an approach enterprises find to be both reasonably priced and easily implemented. It can work in both client and data center applications.

Intended Audience:

Design engineers, hardware engineers, engineering managers, product and product marketing engineers, applications engineers, storage specialists and managers, storage technologists, systems engineers and analysts .

Wed, Aug 12th
8:30 - 9:35am
OPEN - Session 201-A: Data Recovery of SSDs (Data Management Track)
Organizer: Chris Bross, DriveSavers; Ted Persing, Data Recovery Engineer, Kroll OnTrack
Chairperson: Krishna Chander, Principal Analyst, Chander Consulting
Instructors:
All Flash Array Data Protection Schemes
Sean Barry, System Engineer, EMC
Data Recovery Tool Development for SSDs
Chris Bross, DriveSavers
Erasure Verification of SSDs
Ted Persing, Data Recovery Engineer, Kroll OnTrack
TBD
Jeff Hedlesky, Forensic Evangelist, Guidance Software
Session Description:

SSDs are very reliable data storage devices. But when something goes amiss, users need to know what considerations should be taken into account to access and protect your organization’s sensitive data? How is inaccessible data recovered from SSDs? Are SSDs designed to make finding lost data easier? When should one engage a data recovery specialist? How do you ensure your sensitive data is securely erased and sanitized from an SSD at the end of its useful life?

Data recovery experts, digital forensic specialists, and SSD manufacturers will discuss the technology and science behind data recovery and data sanitization from flash based storage. If you've ever experienced data loss, want to know how to effectively plan and be prepared in the event of data loss, or need to know who the experts are and what they do, this is a must-attend session!.

Attendees will gain an in-depth understanding of the effort involved in restoring lost data from an SSD, and how to ensure sensitive data is protected and erased when an SSD is at the end of its useful life or needs to be repurposed for alternate uses.

About the Organizer:

Chris Bross is CTO at DriveSavers, the worldwide leader in secure data recovery. Since joining DriveSavers in 1995, Bross has engineered his way around physical trauma, mechanical damage, and encryption issues to recover data on all types of failed storage devices. Today Bross manages the R&D team for solid state devices, developing new tools, technology, and techniques to overcome unique challenges and recover critical user data.

Ted Persing is Data Recovery Engineer for Kroll Ontrack’s Data Recovery division, where he focuses on remote data recovery. His specialty is recovering data from flash and SSD media that have experienced a physical or logical disaster. Ted leads Kroll’s R&D efforts for flash and SSD by helping develop custom solutions and innovative tools to keep up with the constantly changing landscape.

About the Chairperson:

Krishna Chander is the Principal Analyst at Chander Consulting, where he focuses on storage systems marketing and analysis. He was previously a Senior Storage Analyst at iSuppli. He also has extensive experiences at IBM and Hitachi in storage systems analysis, thin film manufacturing, product development, and market positioning. He has an MS in Chemical Engineering from Lehigh University and an MBA from SUNY-Binghamton.

Wed, Aug 12th
8:30 - 9:35am
Session 201-B: Standards-Based PCIe SSDs are Game Changers - What Designers Need to Know (PCIe Storage Track)
Organizer: Paul Wassenberg, Director Product Marketing, Marvell Semiconductor
Chairperson: Don Jeanette, VP, TREND/FOCUS
Panelists:
Tom Friend, Director Industry Standards, OCZ Storage Solutions
Cameron Brett, Director SSD Product Marketing, Toshiba
Eden Kim, CEO, Calypso Systems
Paul Wassenberg, Director Product Marketing, Marvell Semiconductor
Session Description:

The game is changing – there are now standards-based PCIe SSDs much like the ones available for SAS and SATA. PCIe has evolved as a storage interface with all the advantages of being standards-based, such as interoperable products from multiple suppliers, standard testing procedures, a large ecosystem, and common driver support. NVM Express (NVMe), as well as other efforts, mean that users can get the high throughput of PCIe while still having a well-documented, widely-used, storage-oriented interface. Designers in many market segments will find that PCIe is now the best choice for their SSDs.

Intended Audience:

Hardware design engineers, engineering managers, system engineers and analysts, product engineers and managers, product planners, software engineers, test engineers.

About the Organizer:

Paul Wassenberg is a Member of the Board of Directors and Marketing Workgroup Chair for SATA-IO, the Serial ATA International Organization. He is also Director Product Marketing for Marvell Semiconductor, where he is responsible for transceiver technology and HDD/SSD storage solutions including SATA, SAS, USB, and PCIe. He has over 20 years experience in data storage and has been deeply involved with storage interface standards. Besides his work with SATA-IO, he also chairs the SNIA Solid State Storage Initiative. Paul holds has over 20 years of experience in data storage and holds BSEE and MBA degrees from San Jose State University.

About the Chairperson:

Don Jeanette is Vice President at TRENDFOCUS, where he leads the NAND/SSD work and is a major contributor to SSD and HDD research in the Cloud, Hyperscale, and Enterprise and Storage Demand Analysis System programs. Before joining TRENDFOCUS, Don was Senior Director of Marketing at Toshiba, where he was responsible for storage product marketing and new business development for SSDs and HDDs. He has 17 years experience in marketing and product management, including marketing support for OEM, data center, and distribution sales, product planning, and roadmap alignment. Don is also a SCSI Trade Association board member. His earlier career includes marketing positions with Fujitsu, Marvell, and Infoseek. Don earned an MBA from San Jose State University.

Wed, Aug 12th
8:30 - 9:35am
OPEN - Session 201-D: Title (Enterprise Storage Track)
Chairperson: Tim Stammers, Senior Analyst, 451 Research
Instructors:
Building a High IOPS Flash Array: A Software-Defined Approach
Weafon Tsao, VP, AccelStor
Data Efficiency Appliances and Flash Storage Arrays
Louis Imershein, VP Product Strategy, Permabit
Achieving Consistent Low Latency with All-Flash Arrays
Brian McKean, Software Engineer, NetApp
Session Description:

Flash arrays contain multiple solid-state drives, replacing some or all of the traditional disk drives. They may be either all-flash with no hard drives at all or hybrids with both types of drives. They are currently very popular in data centers as a packaged solution that provides fast access to storage at a reasonable price. They can serve all the functions of the widely used disk arrays, although flash capacity is usually lower than that of a hard drive.

About the Chairperson:

Tim Stammers is a Senior Analyst at 451 Research, where he covers flash- and disk-based primary storage systems. He was previously Senior Storage Analyst at Ovum. He has 20 years of experience as an IT industry analyst and journalist. He has also worked as a gas turbine development engineer at Rolls-Royce, and a mainframe systems engineer at the London Electricity Board. Tim holds a BSc Honors in Mechanical Engineering from City University, London and an MSc in Applied Computing from Middlesex University.

Wed, Aug 12th
8:30 - 9:35am
OPEN - Session 201-E: Flash When Wearables Come to Work (Wearables Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Aileen Arcilla, Principal, North-of-Center Group
Instructors:
Whenever, ‘Wear’ever: The Future of Wearables
Brian Markwalter, Sr VP Research/Standards, Consumer Electronics Association (CEA)
Session Description:

Wearables are smart electronics you wear on your body. Showpieces at home and around town, they will rapidly change the way you work and use/interact with information. A key question is how people will use the new instant information capability without distracting themselves or annoying those around them. The devices will have to be low-power, secure, stylish, and instantly in touch with just the information they need and when they need it. Where will that information reside and will it be available instantly? It will be a challenge for storage and storage management to offer fast response time, security, and privacy.

Intended Audience:

Hardware and Software Designers, Engineering Managers and CTOs, Product Planners and Managers, Systems Engineers and Analysts, Marketing, MarCom, and Product Management Specialists.

About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities.

About the Chairperson:

Aileen (Alex) Arcilla is a Principal with North-of-Center Group and a consultant focused on market research and strategic planning. She is also active in the Career Action Ministry, a network providing support and services to those in job transition. She was previously a Senior Product Line Manager at Huawei, where she did product marketing for the wireless LAN product line in the US market. She has also been a Contributing Analyst at Heavy Reading and a Senior Analyst with IDC, and has worked in marketing at Cisco and Bell Labs. She holds an MBA from Cornell and a dual Masters in Engineering and Statistics from Rutgers University.

About the Instructor:

Brian Markwalter is Senior Vice President of Research and Standards for the Consumer Electronics Association (CEA), the U.S. trade association representing more than 2,000 consumer electronics companies. CEA owns and produces the huge Consumer Electronics Show (CES).

Markwalter is responsible for overseeing CEA’s ANSI-accredited standards development operation and extensive market research capability. Under his direction, CEA hosts more than 70 committees, subcommittees and working groups that produce standards used in millions of consumer devices. CEA’s market research has a rich 75-year history of producing objective research, tracking sales data and forecasting trends. These programs have resulted in three Technology Emmy awards for CEA standards, and give CEA members free access to nearly $1 million in annual market research.

In-between two stints at CEA, Markwalter worked for Intellon, a home networking semiconductor company. He holds five patents and serves on several boards, including the Advanced Television Systems Committee, Global Inventures and the Smart Grid Interoperability Panel, in addition to his work with the FCC’s Technological Advisory Committee and Video Programming Accessibility Advisory Committee. He received his BSEE and MSEE from the Georgia Institute of Technology and is a licensed professional engineer.

Wed, Aug 12th
8:30 - 9:35am
OPEN - Session 201-F: Hybrid vs. All Flash Arrays - Which is Better for Your Data Center? (Enterprise Storage Track)
Organizer: George Crump, Lead Analyst, Storage Switzerland
Chairperson: Jay Kramer, President, Network Storage Advisors
Panelists:
Dan Leary, VP Marketing, Nimble Storage
Andrew Chen, VP Product Management, Violin Memory
Chadd Kenney, CTO Americas, Pure Storage
Chuck Dubuque, Sr Director Product and Solution Marketing, Tintri
Lee Caswell, VP Product and Solution Marketing, NetApp
Session Description:

Should data centers buy arrays consisting entirely of flash drives or are they better off with hybrids containing both flash and hard drives? Which alternative offers higher performance in particular situations or on particular workloads? Which is better in terms of cost-performance tradeoffs or total cost of ownership (TCO)?

Both types are widely available and well-supported. In general, the all-flash arrays offer higher performance and simpler administration, but lower capacity and higher prices. So workload profiles, data center skills and history, and application requirements will all play a role in making the decision.

About the Organizer:

George Crump is a leading storage analyst focused on the emerging subjects of big data, solid state storage, virtualization, and cloud computing.  He is widely recognized for his blogs, whitepapers, and videos on such current issues as all-flash arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking.  His popular whiteboard sessions, in which he leads key vendors through their solutions to data center problems, have also gotten tremendous attention.  As President and Founder of Storage Switzerland, an analyst firm focused on the storage, virtualization, and cloud markets, he provides marketing, product definition, technical writing, presentation training, and product planning services to storage vendors, integrators, and end users.  He has spoken or moderated at many conferences including Flash Memory Summit, StorageVisions, Pure Evolve, and Storage Networking World.    He has 25 years of experience designing storage solutions for data centers across the US. Before founding Storage Switzerland,  he was CTO at SANZ, a large storage integrator where he led technology testing, integration, and product selection.  The “Switzerland” in his firm’s name indicates his pledge to provide neutral analysis of the storage marketplace, rather than focusing on a single vendor or approach. 

About the Chairperson:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has long experience in marketing and strategic planning at Unisys.

An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.

Jay has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

Wed, Aug 12th
8:30 - 9:35am
Tutorial T-1: Increasing Flash Throughput for Big Data Applications (Data Management Track)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Eric Slack, Senior Analyst, Evaluator Group
Instructor:
Pete Jarvis, VP Strategy, TidalScale
Session Description:

How would your approach to big data applications change if you could scale up your computers at linear cost? What if you could do so gradually and use your existing software unmodified? What if you didn’t have to deal with data distribution, network balancing, and query optimization? Wouldn't it be nice if you could just improve or expand the hardware without changing anything else?  That is, you could scale up or scale out your application environment.  You'd have a platform that simply accounted for better hardware and made everything run faster.  No worries about redistributing the work, rebalancing the network, or revising the software at all.  The platform would simply maximize performance out of whatever you have.  Imagine how much this would simplify developing, scaling, and managing applications such as data analysis, OLTP, report generation, video processing, or business intelligence.  Is this possible? If it is, what are the implications? Come find out how you can have such a platform today and apply it to your big data applications.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Chairperson:

Eric Slack is Senior Analyst for Evaluator Group, a market research and consulting company. He is responsible for coverage of hyper-converged and virtual SAN technology and open storage platforms. He was previously a Senior Analyst for Storage Switzerland, where he wrote over 500 thought leadership articles, product analyses, and blogs on storage, virtualization, and cloud technology. Show more... He is a regular contributor to TechTarget’s Storage Magazine, writing feature articles on subjects such as storage virtualization, VM data protection, converged infrastructures, evaluating SSDs, and big data.

He also has over 25 years experience in technology companies including being a Senior Product Manager at tape library maker Spectra Logic and Regional Manager for a national storage integrator. He holds a BSEE from University of Colorado Boulder and a BS in Business Administration – Marketing from Humboldt State University (California).

About the Instructor:

Pete Jarvis is VP Strategy at TidalScale, which is developing a platform for scalable big data applications. He has over 20 years experience managing complex business and technology organizations with an emphasis on starting and scaling companies, bringing new products to market, and developing customer focused solutions. He is a member of the IAM Strategy 300, the world’s 300 most influential intellectual property strategists. He previously worked for the Center for Technology Advancement, Intellectual Ventures, Microsoft, Nortel Networks, and 3Com. His achievements include receiving the Nortel Networks President’s Award for developing the CentrexIP gateway and soft client product solution, helping launch Microsoft Lync, and helping develop the 3Com Transcend Enterprise Manager. He holds a BSc Honors in Computer Science from The University of Wolverhampton (UK).

Wed, Aug 12th
9:45 - 10:50am
OPEN - Session 202-C: VC Forum (Marketing Track)
Organizer/Chairperson: Wayne Rickard, Advisor, Radian Memory Systems and Independent Investor
Panelists:
Tim Wilson, Managing Director, Artiman Ventures
Angel Orrantia, Business Development Director, SKTA Innovation Acc
Matt Carbonara, Principal, Comcast Ventures
Kambiz Hooshmand, Co-Founder/Manager, Archimedes Ventures
Gaurav Tewari, Managing Director, Citigroup Ventures
Session Description:

The flash memory area is bursting out all over with many startups and high-priced acquisitions. What are the short-term and long-term investment prospects? What are VCs looking for in funding flash storage companies and what do they think will be the key factors in achieving success? Is there enough room for all the current flash storage companies? Do the current and projected revenues justify the valuations? Which companies are most likely to succeed? When (if ever) will MRAM and other alternative NVM technologies be ready for prime time? What effect will hard disk prices and developments have?

About the Organizer/Chairperson:

Wayne Rickard is currently an advisor to startup Radian Memory Systems (developing next-generation storage memory products), an angel investor, and a Venture Partner at Trenchant Partners. He was previously VP/Chief Technologist at Seagate, where he led a global staff accountable for strategy, engineering, business development, support, and services. He has also been Senior VP/CTO at Gadzoox Networks, where he was responsible for two design centers and for product strategy. Before that, he was Director Advanced Concepts at Emulex, where he architected, developed, and delivered the first Fibre Channel host bus adapters to market. He holds four patents in the storage area. He has been an Independent Director for Smarthome and an Advisory Board Member for PMC-Sierra. He earned an MBA from Pepperdine University and a BS in Engineering from California State University Fullerton.

Wed, Aug 12th
9:45 - 10:50am
OPEN - Session 202-A: Flash on the Memory Bus (New Technologies Track)
Organizer/Chairperson: Dave Eggleston, Principal, Intuitive Cognition Consulting Group
Instructors:
Flash in the Memory Channel:  Enabling Truly Converged Memory
Maher Amer, CTO, Diablo Technologies
NV-DIMM Applications
Paul Sweere, VP Engineering, Viking Technology
NVDIMM Integration and Backup Power Scaling
Arthur Sainio, Director Product Marketing, SMART Modular
NVDIMMs: Setting a New Memory Standard for Supercharging Datacenter Performance
Jeff Chang, VP Marketing, AgigA Tech
NVDIMM/NVRAM - Next Generation
Mario Martinez, Technologist, Netlist
Satisfying Cloud Data Center Requirements with New Memory-Storage Hierarchy
Nigel Alvares, Sr Director Marketing, Inphi
Session Description:
Flash on the memory bus is one of the hottest subsystem solutions to emerge recently. The approach of offering non-volatile memory with high speed and low latency, coupled with the familiar DIMM form factor, has opened up a wide range of new markets for flash. This panel will debate the merits of NVDIMMs, ULTRADIMMs, and MCS, and discuss which solution will best meet the target market requirements for both storage and main memory.
About the Organizer/Chairperson:

Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built and spearheaded the NAND systems engineering organization for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He received his MSEE from Santa Clara University and his BSEE from Duke University.

Wed, Aug 12th
9:45 - 10:50am
OPEN - Session 202-B: Choosing the Best Interface for Your Application (Standards Track)
(sponsored by the SCSI Trade Association - STA)
Organizer/Chairperson: Cameron Brett, Director SSD Product Marketing, Toshiba
Panelists:
Don Jeanette, VP, TRENDFOCUS
Jeff Janukowicz, Research Director, IDC
Dennis Martin, President, Demartek
Matt Bryson, VP Research, ABR
Session Description:

System designers today have a wide range of interfaces from which to choose. So how do you pick the right one for your application? Should you use one of the time-proven disk interfaces such as SAS or SCSI? How about the popular PCIe interface, widely used in the PC world? Or how about just putting the flash on the memory bus (it is memory after all, not a disk)? Real-world use cases show who is using what and why. And a look at the value propositions, costs, and drawbacks of the various alternatives can help clarify the picture.

Intended Audience:

Storage engineers and managers, data center engineers, system architecture specialists, hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and interface specialist.

About the Organizer/Chairperson:

Cameron Bretts Director of SSD Product Marketing at Toshiba, where he focuses on bringing new generations of storage technology to market and working with large OEM server customers. He also manages strategic alliances and industry press and analyst relations. He has been active in the SCSI Trade Association for many years and also has expertise in SAS, SATA, RAID, SSDs, NVMe, SAN storage, and Fibre Channel.

He has over 18 years experience in high-technology marketing, including positions with QLogic, PMC-Sierra, Broadcom, and Adaptec. He holds an MBA from Santa Clara University and a BS in computer science from Monmouth University (NJ).

Wed, Aug 12th
9:45 - 10:50am
OPEN - Session 202-D: Women in the Storage Industry (General Track)
Organizer/Chairperson: Camberley Bates, Managing Director/Analyst, Evaluator Group
Panelists:
Bev Crair, VP/GM Storage Group, Intel
Janae Lee, Sr VP Strategy, Quantum
Luanne Dauber, VP Marketing, Pure Storage
Tiffany To, Independent Consultant (formerly VP Marketing, Coho Data)
Catherine Ashcraft, Sr Researcher, National Center for Women & Information Technology
Gail Greener, VP Product Management, EMC
Session Description:

In North America, women make up less than 23% of the technology industry workforce, less than 6% of industry leadership, and less than 8% of heads of technology startups. Why is this the case and why do so many efforts to change the situation seem to produce few results? Key issues include what makes women choose to enter an area in which they are a small minority, what challenges do they face, and what opportunities have come out of it. Obviously, the problem of identifying more effective strategies for changing the situation is a difficult one to solve.

About the Organizer/Chairperson:

Camberley Bates is Managing Director and Analyst for Evaluator Group, a market research and consulting company. She is responsible for corporate leadership and coverage of go-to-market and channel strategies. A 20-year industry veteran, she has led sales and marketing teams at Veritas Software, GE-Access, and EDS. Her experience includes leading a worldwide marketing team, growing a new division of a distribution company from $14 million to $500 million in revenues, and creating new market categories. She holds a BS degree in International Business from California State University Long Beach and executive certificates from Wellesley and Wharton School of Business.

Wed, Aug 12th
9:45 - 10:50am
OPEN - Session 202-E: Flash in Wearable Applications: 10,000 Ways to Wear Technology Today (Wearables Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: John Feland, Founder/CEO, Argus Insights
Panelists:
Sports Analytics and the Future of Wearables
Avery Lu, Co-Founder/CMO, Palo Alto Scientific
The World on the Move
Pankaj Kedia, Sr Director/Business Lead Smart Wearables Segment, Qualcomm
Wearables Aren't a Mobile State-of-Mind. They’re the Way You'll Work
Ken Steck, Sr Product Marketing Manager
TBD
Ali Iranpour, Sr Mobile Segment Manager, ARM
Making Things Big with Something Small
Paolo Werbrouck, Developer Relations Manager, Mediatek
Session Description:

Wearables are smart electronics you wear on your body. They may monitor your health or physical activity, let you access the Internet or see augmented reality, provide computing or communications ability, or alert you to what is happening around you. From the early days of Google Glass, through today’s Apple Watch to tomorrow’s Microsoft HoloLens, wearables have quickly moved from a futuristic fantasy to an everyday reality, both for consumers and, increasingly, for enterprises. This session will describe challenges facing wearable designers from several perspectives, including technology, design, and business model.

Intended Audience:

Hardware and Software Designers, Engineering Managers and CTOs, Product Planners and Managers, Systems Engineers and Analysts, Marketing, MarCom, and Product Management Specialists.

About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities.

About the Chairperson:

John Feland is the founder and CEO of Argus Insights, a new type of market intelligence company, founded to help companies use social media to listen to consumers and take action on what they discover. His focus is on social media analytics, competitive intelligence, social capital accounting, and product and experience design. He is working to build next-generation market analytics tools. Before founding Argus Insights, John was Executive Director of a Global Design Innovation course and Consulting Assistant Professor at Stanford University. He has also been Chief Technologist for SK Telecom Americas, an architect and manager at Synaptics, and an Assistant Professor of Mechanical Engineering at the Air Force Academy. He has eight patent applications pending and has written several articles on engineering education. John holds an SB in Mechanical Engineering from MIT, an MS in Mechanical Engineering from Stanford University, and a PhD in Mechanical Engineering from Stanford University.

Wed, Aug 12th
9:45 - 10:50am
OPEN - Session 202-F: High-Performance Flash Systems (Enterprise Storage Track)
Chairperson: Xinde Hu, Principal Engineer, SanDisk
Instructors:
Remote Direct Memory Access (RDMA) Networking Accelerates Scale-Out Flash Storage
John Kim, Director Storage Marketing, Mellanox Technologies
Decoupled Storage: Get All Flash Performance Without an All Flash Array
Doug Rollins, Sr Technical Marketing Engineer, Micron Technology (presented by Scott Shadley, Sr Business Development Manager, Micron Technology)
Hybrid Memory Cube-Based Unified Memory
Axel Kloth, CEO, SSR Labs
Session Description:

High-performance systems that require more IOPS can benefit tremendously from the latest flash technology. High IOPS arrays require designers to choose the right flash, a high-throughput interface, and a performance-oriented architecture. Remote transfer standards, the latest memory standards, and high-speed fabrics are also a big part of future high-performance systems.

Intended Audience:

System analysts, engineers, and designers; product planners and designers; storage engineers and managers, data center engineers, system architecture specialists, hardware design engineers, engineering managers, performance analysts, product and technology planners, CTOs, consultants, and interface specialists

About the Chairperson:

Xinde Hu is currently System Architect at SanDisk. His responsibility includes creating, designing, and evaluating innovative system architecture concepts and implementations for the next generations of non-volatile memory based storage systems.   Before joining SanDisk, Dr. Hu worked for STEC and STMicroelectronics as a system architect.

Dr. Hu has authored more than a dozen technical papers on coding/signal processing for data storage systems and has 40+ patent applications pending. He is currently Vice Chairman of the IEEE Data Storage Technical Committee (DSTC). He received his PhD in Electrical and Computer Engineering from Carnegie Mellon University. 

Wed, Aug 12th
9:45 - 10:50am
Tutorial T-2: Practical Approach to Determining SSD Reliability (Testing Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Robin Harris, President/Chief Analyst, TechnoQWAN
Instructor:
Todd Marquart, Fellow/SSD Quality Reliability Assurance (QRA) Manager
Session Description:

Industry specifications such as JEDEC JESD218 provide guidance on evaluating vendor-supplied statistics such as data retention time and Uncorrectable Bit Error Rate (UBER). Customers can then compare figures without worrying about whether differences are due to designs or simply validation methods. However, such specifications can be only one component in a comprehensive qualification program. This tutorial will cover the role JESD218 plays in an SSD qualification/reliability strategy as well as general SSD reliability concepts and considerations.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Instructor:

Todd Marquart is a Fellow at Micron Technology. He currently manages the SSD Quality and Reliability Assurance (QRA) group which is responsible for the reliability and quality of all Micron SSD products. His team handles the entire product lifetime, including reliability modeling, defect issues, excursion risk assessments, and warranty/field analysis. He previously worked in the process R&D group on NAND flash reliability, starting with Micron’s first NAND product. He has been working in reliability engineering for 19 years. He received his Ph.D. in inorganic chemistry from the University of Illinois and did postgraduate research at Sandia National Laboratories. He teaches semiconductor reliability and life-data-analysis at Micron and has been doing research on Weibull/life-data analysis.

Wed, Aug 12th
11:00 - 11:30am
Kyo Won Jin photo
OPEN - Keynote 7: Advances in Non-Volatile Memory Will Continue to Revolutionize Computing
Speaker: Kyo Won Jin, Sr VP, Head of Nand, SK Hynix
Introducer: Tim Bajarin, President, Creative Strategies
Abstract:

NAND flash will keep on revolutionizing computing and applications for the near future. NAND flash, particularly its 3D version, will provide higher densities, lower prices, and much better performance for the next several years. Persistent memory and all-flash arrays will keep finding new users and new applications. The revolution in computing and applications will continue with greater emphasis on in-memory computing and intelligent storage. Research and technology to leverage 3D’s benefits in a wide range of storage applications such as mobile and computing will also continue. The idea will be to find the best approach for a variety of usage and workload scenarios.

About the Speaker:

Kyo Won Jin is Senior Vice President and Head of the NAND Division at SK Hynix. He is responsible for all NAND development activities from product planning through development and productization. He previously oversaw the DRAM Product Development Group and NAND Product Planning Office.

With his extensive 30 years of experience in DRAM and NAND design, product planning, and productization, Kyo Won has played a major role in SK Hynix’s turnaround, helping the company become a global leader. He also served as the Head of the Semiconductor Planning Office at SK Telecom (a wireless telecommunications operator in Korea) for two years where he acquired broad knowledge of business development in the telecom industry.

In recognition of his contributions to the semiconductor industry, he was awarded the Presidential Citation of the Republic of Korea. He holds a BS in physics from Seoul National University.

About SK Hynix:

SK Hynix Inc., headquartered in Korea, is the world’s top tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”), Flash memory chips ("NAND Flash") and CMOS Image Sensors ("CIS") for a wide range of distinguished customers globally. More information is available at SK Hynix.

Wed, Aug 12th
11:30am - Noon
Darren Thomas photo
OPEN - Keynote 8: When Will Flash Dominate Storage?
Speaker: Darren Thomas, VP/GM Storage Business Unit, Micron
Introducer: Frank Berry, President/Chief Analyst, IT Brand Pulse
Abstract:

Everyone agrees that flash is the logical choice for primary storage. It is fast, low-power, rugged, all-electronic with no moving parts, long-lasting, small, and easy to interface to other semiconductor solutions. So why, even though flash has been around for a long time, is it still only 5% of total storage deployments worldwide? Will new semiconductor processes be sufficient to close the price gap with hard drives? When will the crossover occur? What role does software, especially tiering and data management stacks, play? How will 3D NAND affect the consumption and deployment of flash storage? Can flash storage move even further afield, such as into the cold data and deep archive spaces?

About the Speaker:

Darren Thomas is Vice President and General Manager of Micron’s Storage Business Unit, where he oversees the solid state storage business that ranges from hard disk drive replacements with solid state drives (SSDs) to enterprise-class storage solutions. He was previously VP/GM Storage at Dell, where he transformed the company from providing strictly OEM solutions to having its own distinct strategy and product lines, leading several acquisitions including EqualLogic and Compellent. He has also been VP/GM Storage at Compaq Computer, where he built the storage business to include server-based storage, midrange, and enterprise product lines. He has over 30 years of technical industry experience. An engineering graduate of the University of Memphis, Thomas was also instrumental in founding the Storage Networking Industry Association (SNIA).

About Micron:

Micron is one of the world's leading providers of advanced semiconductor memory solutions. Micron’s DRAM, NAND and NOR flash components are used in today’s most advanced computing, networking, storage, and communications products, including computers, workstations, servers, storage arrays, cellphones, wireless devices, digital cameras, gaming systems, and many embedded applications. More information is available at Micron.

Wed, Aug 12th
2:00 - 2:30pm
Phil Brace photo
OPEN - Keynote 9: Flash and Hard Drives: A Winning Combination for Future Data Centers
Speaker: Phil Brace, President, Cloud Systems and Electronics Solutions, Seagate
Introducer: Chris Preimesberger, Editor/Features and Analysis, eWeek
Abstract:

Obviously, the amount of data is growing exponentially and is overwhelming most facilities. Big data, real-time analytics, video and image processing, mobile access everywhere, and the Internet of Things are all leading to needs for more storage and faster access. At the same time, costs must be reasonable, and legacy applications must be preserved. Future storage systems must combine flash memory and hard drives in an efficient, cost-sensitive manner. The industry must find ways to ensure that enterprises and other users get the most out of the storage they have and the most return for their dollars. The methods used to achieve this must be easy to implement, simple to administer, fully scalable, consistent in performance, and flexible enough to meet demands we cannot yet even imagine.

About the Speaker:

Phil Brace is interim president for the Cloud Systems and Solutions and Electronics Solutions organizations, with responsibility for the full breadth of enterprise storage systems and services at Seagate.This includes Seagate's growth initiatives in cloud computing and solid state technology, optimized to build storage solutions for next-generation workloads and new levels of performance for OEM and cloud customers. Brace brings over 20 years of semiconductor and systems experience to his current role.

Earlier, Brace headed up Seagate’s Electronics Solutions organization. Before joining Seagate, he spent nine years at LSI in senior technology and business leadership roles, including executive vice president of the Storage Solutions Group, senior vice president and general manager of the Storage Peripherals Division, and senior vice president of the marketing communications, corporate communications, investor relations and strategic planning functions.

Earlier in his career, Brace worked at Intel, where he served as general manager of Server Platforms Group Marketing, leading the organization charged with worldwide product and technical marketing, including demand creation for technologies across all of Intel’s server business.

Brace received his MSEE from California State University, Sacramento and his Bachelor’s degree in Computer Engineering from the University of Waterloo (Canada).

About Seagate:

Seagate is the global leader in data storage solutions, developing amazing products that enable people and businesses around the world to create, share and preserve their most critical memories and business data. Over the years the amount of information stored has grown from megabytes all the way to geopbytes, confirming the need to successfully store and access huge amounts of data. As demand for storage technology grows the need for greater efficiency and more advanced capabilities continues to evolve.

Today data storage is more than just archiving; it’s about providing ways to analyze information, understand patterns and behavior, to re-live experiences and memories. It’s about harnessing stored information for growth and innovation. Seagate is building on its heritage of storage leadership to solve the challenge of getting more out of the living information that’s produced everyday. What began with one storage innovation has morphed into many systems and solutions becoming faster, more reliable and expansive. No longer is it just about storing information; it is about accessing and interpreting information quickly, accurately and securely. More information is available at Seagate.

Wed, Aug 12th
2:30 - 3:00pm
Derek Dicker photo
OPEN - Keynote 10: Breaking Down the Barriers to PCIe SSD Adoption
Speaker: Derek Dicker, VP Non-Volatile Memory Solutions Group, PMC
Introducer: Jeff Janukowicz, Research Manager, SSDs, IDC
Abstract:

Data centers are incorporating SSDs into their storage tiers to significantly improve data access times and CPU efficiency. Last year, the emergence of the new NVMe standard, merchant PCIe flash controllers, and Software Defined Flash ("managing the flash via software rather than it being fixed in hardware") together led to the arrival of the first standardized PCIe SSDs in the enterprise market. The new drives offer much lower latency and an order of magnitude higher performance than SATA SSDs, and can be optimized for specific workloads, as well. Technical advances have enabled a new level of performance, capacity, customization and now, scalability. New infrastructure products solve the challenges of scale-out NVMe flash storage.  When combined with a second-generation Software Defined Flash platform, such developments are breaking down the barriers to PCIe SSD adoption.

About the Speaker:

Derek Dicker is responsible for all aspects of enterprise SSD controller products and solutions. He was instrumental in creating and developing the NVM Solutions Group and in directing it to produce the industry’s first PCIe NVMe controller. He previously led the introduction of the 12G SAS product portfolio, which resulted in $50 million of new customer revenue for expanders. Derek joined PMC in 2010 as Vice President, Enterprise Storage Division Marketing. Before that, he was VP/GM for IDT’s Networking Division. Derek began his career at Intel, spending more than 10 years in OEM sales, marketing, strategic planning, and applications engineering positions.

About PMC:

PMC (Nasdaq:PMCS) is the semiconductor and software solutions innovator transforming networks that connect, move, and store big data. Building on a track record of technology leadership, the company is driving innovation across storage, optical, and mobile networks. PMC’s highly integrated solutions increase performance and enable next-generation services to accelerate network transformation.. More information is available at PMC.

Wed, Aug 12
3:10 - 4:15pm
OPEN - Session 203-A: RRAM (New Technologies Track)
Organizer/Chairperson: Dave Eggleston, Principal Intuitive Cognition Consulting Group
Panelists:
ReRAM Is Making Good Progress
Zhiqiang Wei, Chief Engineer, Panasonic
ReRAM Technology Perspective
Amigo Tsutsui, GM, Sony
Versatile RRAM Technology and Applications
Hagop Nazarian, VP Engineering, Crossbar
Session Description:

RRAM (resistive RAM) development keeps progressing, with companies using a variety of approaches to pursue potential applications in high capacity storage, mid-range nonvolatile caches, and low cost embedded solutions. Come hear industry leaders offer views on the current state of RRAM technology, the target applications, and the road to commercialization.

Intended Audience:

Hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and memory specialists.

About the Organizer/Chairperson:

Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built and spearheaded the NAND systems engineering organization for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He received his MSEE from Santa Clara University and his BSEE from Duke University.

Wed, Aug 12
3:10 - 4:15pm
OPEN - Session 203-B: Embedded Applications Part 1 (Embedded Systems Track)
Organizer: Tom McCormick, Chief Engineer/Technologist, Swissbit
Chairperson: Jim Harrison, Technical Editor, Electronic Products Magazine
Instructors:
Industrial Embedded Flash Storage Applications
Chanson Lin, CEO, EmBestor
Embedded Storage: The Next Chapter 2015 and Beyond!
Grady Lambert, Engineering Director, Swissbit
Enabling MLC in Industrial and Embedded Storage
Axel Mehnert, VP Marketing, Hyperstone
Session Description:

Embedded systems have long used flash memory to support highly diverse system features and functionality under a wide range of operating conditions. In recent years, cost pressures from consumer applications have reduced the performance characteristics of the most widely available flash memory devices and have strained their ability to meet the more stringent reliability requirements of embedded applications. Embedded flash must have special characteristics to meet industrial, mil/aero, and other applications’ needs in areas such as temperature, pressure, operating lifetime, shock, vibration, EMI, RFI, and radiation exposure.

Intended Audience:

Embedded systems designers including hardware and software designers, engineering managers, system analysts, product designers, product engineers, and marketing managers.

About the Organizer:

Thomas McCormick is currently Chief Engineer/Technologist at Swissbit, where he leads product development from concept through end-of-life.  He has over twenty years experience designing PC and embedded computer systems, including the last 15 years focused on flash memory product research and development. He is also currently pursuing his PhD in Computer Engineering at Northeastern University. His research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications.  He has presented at Flash Memory Summit and the Non-Volatile Memory Workshop and has published an article on embedded flash in EE Times.  He holds an MBA and an MS in embedded computing systems from the University of Massachusetts at Lowell and an MSME and BSME (summa cum laude) from Drexel University. 

About the Chairperson:

Jim Harrison is a technical editor with AspenCore, Electronics Products Magazine, where he covers digital integrated circuits, computer peripherals, software design, and single board computer technologies. One of the most experienced and most highly regarded editors in the Silicon Valley, he has been with the publication for over 10 years. He focuses on providing insightful analysis of new products and on pointing out key content at important engineering events.  He has been a chairperson and advisory board member at many conferences, including Flash Memory Summit and Ethernet Technology Summit.  Before joining the magazine, Jim was the Chief Engineer of Lincoln Engineering, a consulting firm specializing in electronic component engineering. He was also a Manager at Nokia Broadband Systems Division and Calix Networks. Jim has held senior design engineering and engineering management positions with industrial automation and scientific instrumentation companies since 1989.

Wed, Aug 12
3:10 - 4:15pm
OPEN - Session 203-D: 2015 Flash Storage Outlook (Storage Wave 19) (Marketing Track)
Organizer: Marco Coulter, VP, 451 Research
Chairperson: David McIntyre, Manager/Computer Storage Business Unit, Altera
Instructor:
Marco Coulter, VP, 451 Research
Session Description:

Want to know what’s happening in the enterprise market for flash storage? 451 Research reports the results of Storage Wave 19, its annual interviews with hundreds of storage professionals. The results rate top storage projects as well as describing flash’s implementation options, uses, effects on overall system operations, and vendor rankings. They provide detailed insight into customer requirements, cost/benefit considerations, preferences, and actual experience. A key finding is that 2015 will be the year of all-flash arrays, as they take a prominent position in data centers.

Intended Audience:

Marketing and sales professionals, product planners, product managers and product marketing engineers, systems analysts, storage engineers and managers, data center engineers and managers, network engineers and managers, CIOs and CTOs, and performance analysts.

About the Organizer/Instructor:

Marco Coulter is a Vice-President at 451 Research, where he manages the storage data practices. He works with clients to give them insight into the storage technology market, provides research to meet business needs, and delivers reports and presentations. Marco’s expertise include storage, internal and external cloud, data center operations, software/hardware purchasing, software development, marketing, and product programs.

Before joining 451 Research, he spent 12 twelve years at CA in an IT department advisory role and as Vice-President of several divisions. He helped redesign CA’s own IT facility to a virtually-provisioned, automated, tiered model. He also led the re-architecture of storage capacity and fabrics designing for a cloud-competitive future. His product line experience includes spurring revenue growth, directing remote teams, instituting project management methodology, improving product development delivery, optimizing customer support services, and defining business strategy to offer a complete end-to-end storage management platform. He has also been a Technical Services Manager for CSC Australia and a systems programmer for a bank and a government agency. He has served on EMC’s Technical Advisory Board, presented at many conferences (including CA World and HP World) and executive events, and contributed quotes and research to articles in CIO Insight, ComputerWorld, Network Computing, and other media outlets. His 35 years of experience on both the vendor and customer side of IT gives him a unique perspective on data center operations, software/hardware purchasing, software development, and storage system management.

About 451 Research:

Customer Insight, a service of 451 Research, is widely regarded as “The Voice of the Customer” because it provides independent, real-world intelligence on key IT sectors. Using one-on-one interviews conducted within a proprietary network of the world’s largest IT buyers and users, Customer Insight provides data and insight widely used for strategic planning, technology benchmarking, competitive analysis, and vendor selection and negotiation.

Wed, Aug 12
3:10 - 4:15pm
OPEN - Session 203-E: Wearable Technology and Health Monitoring: A Marriage Made in Mobile Heaven (Wearables Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Tim Bajarin, President, Creative Strategies
Panelists:
Stephane Maes, VP Product Management, Motorola Mobility
Rick Valencia, Sr VP/GM, Qualcomm Life
Mat Johnson, CEO, GeaCom
Ben Bajarin, Principal Analyst, Creative Strategies
Session Description:

Wearable devices of all types are poised to take off and become an important part of our technology landscape. Research suggests that health monitoring is at the top of users’ lists of what they want devices to do. Such devices will deliver a connection between people and their health providers and help people stay healthy. Of course, the wearable health trackers will still have to be low-power, easy to use, and stylish. Privacy and security will also be important. After all, you wouldn’t want the little device to report to your doctor that you followed that very healthy jog by eating a banana split topped with extra whipped cream (along with a couple of high-calorie craft beers).

About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities.

About the Chairperson:

Tim Bajarin is President of the consulting and market research firm Creative Strategies. He is generally recognized as one of the leading industry consultants, analysts, and futurists covering personal computers and consumer electronics, and his writing and analysis have been on the forefront of the digital revolution. He was one of the first analysts to cover PCs and is considered a top expert on technology adoption cycles. He is a widely published columnist and author and has consulted with most leading industry hardware and software vendors, including IBM, Apple, Dell, and Microsoft. He serves on advisory boards for IBM, Lenovo, Dell, HP, and AMD.

Wed, Aug 12
3:10 - 4:15pm
OPEN - Session EU-1: Getting the Most Value Out of Your Flash Storage (IT End User Track)
Chairperson: KRS Murthy, CEO, I Cubed
Instructor:
George Crump, Lead Analyst, Storage Switzerland
Session Description:

Well, you’ve got that nice new flash array or PCIe SSD installed and humming away! So how do you get the most value out of it? How and where should you be using it? What about all those settable parameters that are now on default values? How do you measure performance and see how things are going? What can you do if you’re not getting the performance you (and the vendor) expected? How about the future? What should the next step be? Experience in actual data centers provides many hints, warnings, tips, and tricks that will help you get more for your money starting right away!

Intended Audience:

Data center managers and engineers; infrastructure architects; network and computer managers and engineers; storage engineers and maangers; data center planners; IT managers; CIOs

About the Chairperson:

KRS Murthy is an experienced venture capitalist, serial entrepreneur and corporate strategist. He is currently focused on mergers and acquisitions, corporate governance, and competitive strategy. He has developed national level technology and industry strategies in multiple key areas. He has led many companies at many different stages and has grown companies to sales of over $500 million. He is a popular speaker at conferences around the world and a leader in many technical societies, including IEEE Nanotechnology Council, IEEE Engineering Management Society, IEEE Computer Society, Silicon Valley Engineering Council, and IEEE Standards Board.

Murthy also has experience as a USA Country Manager for AT&T and AT&T Bell Labs and as a professor of computer engineering at California State University, Pomona & Fullerton. He has received a Distinguished Service Award from the IEEE Engineering Management Society and a Distinguished Achievement Award from the President of India.

About the Instructor:

George Crump is a leading storage analyst focused on the emerging subjects of big data, solid state storage, virtualization, and cloud computing.  He is widely recognized for his blogs, whitepapers, and videos on such current issues as all-flash arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking.  His popular whiteboard sessions, in which he leads key vendors through their solutions to data center problems, have also gotten tremendous attention.  As President and Founder of Storage Switzerland, an analyst firm focused on the storage, virtualization, and cloud markets, he provides marketing, product definition, technical writing, presentation training, and product planning services to storage vendors, integrators, and end users.  He has spoken or moderated at many conferences including Flash Memory Summit, StorageVisions, Pure Evolve, and Storage Networking World.    He has 25 years of experience designing storage solutions for data centers across the US. Before founding Storage Switzerland,  he was CTO at SANZ, a large storage integrator where he led technology testing, integration, and product selection.  The “Switzerland” in his firm’s name indicates his pledge to provide neutral analysis of the storage marketplace, rather than focusing on a single vendor or approach. 

Wed, Aug 12
3:10 - 4:15pm
Tutorial T-3: Redefining Main Memory Architecture to Save Cost and Power (Architectures Track)
(sponsored by Marvell)
Organizer: Brian A. Berg, President, Berg Software Design
Chairperson: Mike Demler, Sr Analyst, Linley Group
Instructor:
Sheng Huang, Director Technical Marketing, Marvell Semiconductor
Session Description:

Final-level cache (FLC) is a groundbreaking architecture that redefines the main memory hierarchy in computing elements. It reduces substantially the amount of DRAM main memory needed. In this approach, pieces of code are loaded automatically only as needed, rather than sitting unused in expensive DRAM.

FLC cuts needed DRAM capacity by up to a factor of ten, reducing cost and dropping power consumption by up to 50%. It replaces the usual DRAM with a small layer of high-speed DRAM cache and an inexpensive SSD main memory, leading to products that are less expensive and less power-hungry. It thus reduces operating power, required form factor, battery size, and cost, and increases standby battery life. It enables new and extended storage possibilities at the same as it lowers cost and energy consumption significantly.

Intended Audience:

Hardware design engineers and managers, memory specialists, engineering managers, product planners and managers, technical marketing engineers, computer board designers, and storage designers and engineers.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Chairperson:

Mike Demler is a senior analyst at The Linley Group and a senior editor at Microprocessor Report, where he focuses on mobile and wireless technology.  He has published many technology reports and articles.  He was previously an Editorial Director at OpenSystems Media and a Technical Editor at EDN.  He also has extensive EDA and industrial experience, including positions at Cadence and Synopsys in EDA and at GE and Texas Instruments on the industrial side.  He holds eight US patents and is the author of "High-Speed Analog-to-Digital Conversion," an engineering textbook that has remained in print since 1991. He earned an MBA from San Jose State University, an MSEE from Southern Methodist University, and a BSEE from SUNY Buffalo. 

About the Instructor:

Sheng Huang is Director Field Applications Engineering at Marvell Semiconductor, where he specializes in hard disk drive electronics and SSD controllers. He has over 20 years experience in the technology industry, including previous work at Texas Instruments. He earned an MSEE from University of California Irvine.

Wed, Aug 12
4:30 - 5:45pm
OPEN - Session 204-A: MRAM (New Technologies Track)
Organizer: Dave Eggleston, Principal, Intuitive Cognition Consulting Group
Chairperson: Seshubabu Desu, CTO, 4DS
Panelists:
MRAM Breaks Through as Persistent Memory
Joe O’Hare, Director Marketing, Everspin Technologies
TBD
Barry Hoberman, CEO, Spin Transfer Technologies
New Advanced Non Volatile Memory Prototyping Services at CEA-LETI
Hughes Metras, VP Strategic Partnerships North America, CEA LETI
pMTJ Driven STT-MRAM Sampling from 300 mm Process
Yiming Huai, VP Technology, Avalanche Technology
Session Description:

MRAM is rapidly entering the marketplace with the sampling of STT-MRAM, and production of the Magnetic Logic Unit (MLU) for secure, non-volatile embedded logic. The distinguished panelists will discuss the enormous range of MRAM applications, the current state of MRAM development and commercialization, and the disruption and opportunities that MRAM creates.

Intended Audience:

Hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and memory specialists.

About the Organizer:

Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built and spearheaded the NAND systems engineering organization for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He received his MSEE from Santa Clara University and his BSEE from Duke University.

About the Chairperson:

Seshubabu Desu is CTO at 4DS, a startup working on ReRAM technology. He is in charge of non-volatile memory technology and product development. He was previously Dean of SUNY Binghamton’s Watson School of Engineering, Head of the Electrical and Computer Engineering Department at University of Massachusetts Amherst, and a professor at Virginia Tech. He holds 30 US patents and has written 240 refereed technical articles (and is a highly cited researcher). He also has co-edited six books and supervised over 30 MS and PhD theses. He is a Fellow of both IEEE and the American Ceramic Society. His previous experience includes being a Group Leader at GE and a Senior Member of Technical Staff at Bell Laboratories. He holds a PhD in Materials Science and Engineering from the University of Illinois at Urbana-Champaign.

Wed, Aug 12
4:30 - 5:45pm
OPEN - Session 204-B: Embedded Applications Part 2 (Embedded Systems Track)
Organizer: Tom McCormick, Chief Engineer/Technologist, Swissbit
Chairperson: Jim Harrison, Technical Editor, Electronic Products Magazine
Instructors:
Tailor-Made SSDs to Excel in Specified Storage Fields
Jason Chien, Product Marketing Manager, Silicon Motion
DRAM-Less SSD - the New Trend for Embedded Systems
Michael Wu, GM, Phison Electronics
High-Temperature Discrete and Managed NAND Solutions
Christopher Bueb, Sr Architect, Micron Technology
Overview of Data Security Methods: Passwords, Encryption, and Erasure
Chris Budd, Director Engineering, SMART High-Reliability Solutions
Session Description:

Embedded systems have long used flash memory to support highly diverse system features and functionality under a wide range of operating conditions. In recent years, cost pressures from consumer applications have reduced the performance characteristics of the most widely available flash memory devices and have strained their ability to meet the more stringent reliability requirements of embedded applications. Embedded flash must have special characteristics to meet industrial, mil/aero, and other applications’ needs in areas such as temperature, pressure, operating lifetime, shock, vibration, EMI, RFI, and radiation expos

Intended Audience:

Embedded systems designers including hardware and software designers, engineering managers, system analysts, product designers, product engineers, and marketing managers.

About the Organizer:

Thomas McCormick is currently Chief Engineer/Technologist at Swissbit, where he leads product development from concept through end-of-life.  He has over twenty years experience designing PC and embedded computer systems, including the last 15 years focused on flash memory product research and development. He is also currently pursuing his PhD in Computer Engineering at Northeastern University. His research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications.  He has presented at Flash Memory Summit and the Non-Volatile Memory Workshop and has published an article on embedded flash in EE Times.  He holds an MBA and an MS in embedded computing systems from the University of Massachusetts at Lowell and an MSME and BSME (summa cum laude) from Drexel University. 

About the Chairperson:

Jim Harrison is a technical editor with AspenCore, Electronics Products Magazine, where he covers digital integrated circuits, computer peripherals, software design, and single board computer technologies. One of the most experienced and most highly regarded editors in the Silicon Valley, he has been with the publication for over 10 years. He focuses on providing insightful analysis of new products and on pointing out key content at important engineering events.  He has been a chairperson and advisory board member at many conferences, including Flash Memory Summit and Ethernet Technology Summit.  Before joining the magazine, Jim was the Chief Engineer of Lincoln Engineering, a consulting firm specializing in electronic component engineering. He was also a Manager at Nokia Broadband Systems Division and Calix Networks. Jim has held senior design engineering and engineering management positions with industrial automation and scientific instrumentation companies since 1989.

Wed, Aug 12
4:30 - 5:45pm
OPEN - Session 204-D: Flash in Cloud Computing (Enterprise Storage Track)
Organizer: TBD
Chairperson: Jathin Ullal, Infrastructure Architect, Saygo
Instructors:
Scaling Cloud Virtualized Network Services with Flash Memory
Chloe Jian Ma, Sr Director Cloud Marketing, Mellanox Technologies
Quality of Service in a Flash-Based OpenStack Environment
Salil Gokhale, Product Manager, HP
Session Description:

Storage is a crucial part of any cloud, regardless of its type or ownership. Cloud service providers have become major players in buying flash storage technology, looking for more IOPS even at higher cost to provide better performance. Providers also advertise SSDs as being available to users at extra cost. Cloud providers also like the higher reliability of flash memory and its operating efficiency (space, power, and cooling requirements). However, the extra cost remains an issue, particularly in the amounts needed in cloud environments, as do the issues of wear and endurance.

Intended Audience:

Cloud developers and managers; data center managers and engineers; hardware and software designers; network engineers and managers; communications and networking specialists; system architects and engineers.

About the Chairperson:

Jathin Ullal is an Infrastructure Architect at Saygo. He is responsible for the design, deployment, and support of a hybrid cloud infrastructure covering over 80 cloud and IT offerings across legacy IT, private, public, and managed cloud. Before joining Saygo, he set up and led engineering teams at both venture-funded startups and large companies. He has held leadership positions at HP, Cisco, and Nortel, including being in charge of the design, deployment, and support of the networking, security, and management infrastructure for 15 SaaS applications hosted in 24 global data centers. Widely regarded as an expert in cloud computing and SaaS, he has presented at many conferences and led sessions and seminars. He holds an MSEE from The University of New Mexico and a Bachelor’s in Engineering from Mysore University (India).

Wed, Aug 12
4:30 - 5:45pm
OPEN - Session 204-E: Wearables Roundtable (Wearables Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Brian Zahnstecher, Principal, PowerRox
Panelists:
Tim Bajarin, President, Creative Strategies
John Feland, CEO, Argus Insights
Stephane Maes, VP Product Management, Motorola Mobility
Session Description:

What will happen with wearables in the years ahead? Will they continue to produce the strong reaction that occurred with Google Glass? Or will they become as commonplace and unthreatening as an ordinary wristwatch or earbuds? Will people always think of them as creating an army of zombies who live in their own worlds, interacting with nothing except the machines they wear? Surely there will be a host of new (and both unforeseen and unimagined) applications as there have been with PCs and cellphones. What hints do we currently have of what these might be? Our panel will include long-established analysts, industry figures, and others who will try to make sense of what is obviously an early stage in a major industry.

Intended Audience:

Hardware and Software Designers, Engineering Managers and CTOs, Product Planners and Managers, Systems Engineers and Analysts, Marketing, MarCom, and Product Management Specialists.

About the Organizer:

Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities.

About the Chairperson:

Brian Zahnstecher is a Principal at PowerRox, where he focuses on power design, integration, system applications, and OEM market penetration for the power electronics. He has successfully handled assignments in system design/architecting, AC/DC front-end power, embedded solutions, processor power, and digital power solutions for a variety of clients. He offers complete, end-to-end power services covering design support, troubleshooting/debug, quality, reliability, manufacturing, technical sales/marketing support, market definition, and logistics. He previously held positions in power electronics with industry leaders Emerson Network Power, Cisco, and Agilent, where he advised on best practices, oversaw product development, managed an international team, and designed and optimized voltage regulators. He has over 10 years of industry experience. He holds Master of Engineering and Bachelor of Science degrees from Worcester Polytechnic Institute.

Wed, Aug 12
4:30 - 5:45pm
OPEN - Session EU-2: Why You Should Use Flash Everywhere in the Data Center (IT End User Track)
Organizer: Tom Burniece, President, Burniece Consulting Services
Chairperson: M.P. Divakar, Founder/CEO, Stack Design Automation
Instructor:
Marc Staimer, President, Dragon Slayer Consulting
Session Description:

SSDs obviously outperform HDDs.   But most people think they’re very expensive, so they’re useful only in situations where performance greatly outweighs cost.  However, in fact, recent advances in technologies, chips, controllers, software, and interfaces have made SSDs highly competitive from a TCO point-of-view.  Now they are viable for replacing HDDs in hybrid storage systems, hyperconverged systems, secondary storage arrays, scale-out file storage systems, object storage systems, and caching gateways.  They solve long-standing problems such as capacity density, drawer weight, data resilience, power, and cooling.  And they continue to show rapid improvement at a time when HDD advances are leveling off.  The face of storage is changing, and IT managers should now use SSDs wherever possible.  They offer higher performance, lower weight, smaller footprint, reduced power and cooling needs, and simpler operations.  Don’t all those advantages fit in your data center today?

Intended Audience:

Data center managers and engineers; infrastructure architects; network and computer managers and engineers; storage engineers and maangers; data center planners; IT managers; CIOs.

About the Chairperson:

M.P. Divakar is founder and CEO of Stack Design Automation, a company focused on design stacks, services and training for next-generation electronics including the Internet-of-Things.  He was previously an independent consultant and also serves as Vice Chair for the Silicon Valley Chapter of the IEEE Communications Society.  His professional experience includes being the Chief Engineer, Copper Ethernet at Panduit, where he led a group developing high-speed Ethernet connectivity products.  He has also worked for Power-One, Peregrine Semiconductor, and Remec.  He has published several articles in the technical press and organized sessions at conferences.  He has ten issued patents to his credit and many applications pending.  He holds a PhD from Arizona State University, an MSc from The University of Calgary, and a B Eng from the University of Mysore (India). 

About the Instructor:

Marc Staimer, President of Dragon Slayer Consulting, is well-known for his in-depth insight and keen understanding of user storage problems.   Marc has published thousands of technology articles and user tips for the TechTarget websites (such as searchstorage.com, searchdatacenter.com, and searchvirtualdesktop.com) and Network Computing magazine.  He has also produced hundreds of white papers, webinars, and seminars for major industry companies such as Cisco, Dell, EMC, HP, NetApp, and Oracle and for smaller companies and startups as well.  His presentations are always well attended because of his entertaining style and the pragmatic, immediately useful information he provides.  His experiences with thousands of end users and hundreds of vendors over the past 35 years provide him with an endless supply of rich, compelling material.  He is widely regarded as one of the top speakers in the computer storage industry with appearances at SNIA events, at StorageDecisions, and at GigaOm events.  

Wed, Aug 12
4:30 - 5:45pm
Tutorial T-4: Tiering and Caching in Flash-Based Storage (Enterprise Storage Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Rob Peglar, VP Advanced Storage, Micron
Instructor:
Richie Lary, CTO, X-IO
Session Description:

Using caching to improve memory performance is an old idea, and both it and tiering have long been used to improve the performance and responsiveness of storage systems. The advent of flash-based storage offers new opportunities to utilize these tools.

This talk will educate the audience on how to use caching and tiering effectively in storage systems. It will explore today's storage hierarchies and speculate on how future ones could exploit the strengths and mitigate the weaknesses of flash-based storage.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Chairperson:

Rob Peglar is Vice President of Advanced Storage at Micron Technology. A 38-year industry veteran, he heads efforts in advanced storage systems strategy, leads executive-level planning and strategy for the Storage Business Unit with key customers and partners worldwide, and defines future storage offering portfolios incorporating Micron technology. He serves on the Board of Directors of SNIA and has been co-chair of the SNIA Analytics and Big Data Committee and the SNIA Tutorials, and director of the SNIA Solid State Storage Initiative. He serves as an advisor to the Flash Memory Summit. He was named an EMC Elect in 2014 and 2015. He was one of 25 senior executives worldwide selected for the CRN ‘Storage Superstars’ Award in 2010.

Before joining Micron, Mr. Peglar was Chief Technology Officer Americas at EMC Isilon, leading the field-facing technical effort to enable Isilon to reach its current status as world leader in enterprise scale-out NAS. He has also been Senior Fellow and Vice President of Technology at Xiotech and has held key technology specialist and engineering leadership positions at StorageTek, where he designed hundreds of enterprise SANs. He has written many articles for such media as CIO Update, SearchStorage, and Information Management. He is also a frequent conference chairperson and presenter in such venues as SNIA events, Flash Memory Summit, and Interop.

About the Instructor:

Richard (Richie) Lary is corporate fellow and CTO at X-IO, where he is in charge of technical developments and leads innovation activities. Among the most widely recognized leaders in storage architectures, Lary is a 40-year veteran of the computer industry. He was a key architect at DEC and Compaq in digital storage architecture and a key implementer of several seminal product families, serving as Storage Architect and Storage Technical Director. He was also a member of the core team that defined the DEC VAX architecture. He holds 32 patents for his work in processor and storage system architecture and design. A frequent speaker at industry events, he has received many awards for his work. Before joining X-IO, he was an independent storage industry consultant and a technical advisor to emerging storage companies. He holds a bachelor’s degree in mathematics from the Polytechnic Institute of New York University.

Wed, Aug 12
6:00 - 7:00pm
OPEN - Session EU-3: End Users Share How to Save Time and Money Today with Enterprise Flash (IT End User Track)
Organizer: Tom Burniece, President, Burniece Consulting Services
Chairperson: Hylton van Zyl, Sr VP Technology Partnership Development, Bank of America
Panelists:
Steve Knipple, CTO/VP Engineering, Atmosera
George Crump, Lead Analyst, Storage Switzerland
Marc Staimer, President, Dragon Slayer Consulting
Chris King, Sr Staff Infrastructure Architect, LinkedIn
Manoj Wadekar, Sr Storage Architect, eBay
Session Description:

Flash is here today, and it’s clearly the future of storage. So what have we learned already about the ins, outs, advantages, and issues of flash in the data center? What can we do right now to get the most value from what we have? What are the gotchas that are likely to trip you up during actual operations? How does flash line up with other key trends in the data center, such as cloud computing, software-defined everything, real-time analytics, and mobile access everywhere? What should we be doing now to prepare for the next wave of technology? The folks in the trenches will have lots of information to share.

Intended Audience:

Data center managers and engineers; infrastructure architects; network and computer managers and engineers; storage engineers and maangers; data center planners; IT managers; CIOs .

About the Organizer:

Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has worked with well over 50 companies from unfunded startups to large public corporations, including venture and private equity firms.

He is a highly experienced CEO and board member and has been general manager with profit and loss responsibility for a billion-dollar division of Digital Equipment. Before becoming an independent consultant, he was also Chairman of Ciprico and a senior executive at Maxtor and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

About the Chairperson:
Hylton van Zyl is a Technology Partnership Development executive in Bank of America’s Global Technology and Operations Division. He is also responsible for venture capital business development. His mission is to find innovative approaches to emerging business and technology opportunities across the company. He partners with VC firms and their portfolio companies, as well as with the larger vendor community, to find solutions that reduce technology costs, lower risk, and increase the capability to enable business strategies. A 20-year industry veteran, he has previous experience with JP Morgan Chase, Credit Suisse, and Amdahl. He earned a BS in computer science from the University of South Africa.
Thursday, August 13th
Thurs, Aug 13th
8:30 - 9:35am
OPEN - Session 301-A: Flash in Hyperscale Applications Part 2 (Hyperscale Applications Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Steve Knipple, CTO/VP Engineering, Atmosera
Instructors:
Hyperscale Use Cases for Scaling Out with Flash
David Olszewski, Product Manager, HP
Is the World Ready for Big Data Flash?
Gary Lyng, Sr Director Product Management, SanDisk
Session Description:

Hyperscale applications of flash have affected storage architecture dramatically, and have helped make complex analytics of big data an everyday aspect of web usage. This session will explore how architectures have been enhanced by the creative use of flash memory.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Chairperson:

Steve Knipple is VP Engineering/CTO at Atmosera, a managed solution provider to companies and Software as a Service (SaaS) providers across a wide range of industries. Steve is responsible for the overall technical vision and services roadmap and frequently advises customers on their IT vision and strategy. He has over 20 years experience in enterprise strategy, architecture, and operations, and is a frequent speaker at conferences and meetings. He recently led a transformation of Wacker Chemical’s global infrastructure architecture to realize significant cost savings and operational efficiencies. Steve holds an MS in Applied Information Management from the University of Oregon and a BS in Mechanical Engineering from the University of Wisconsin at Madison.

Thurs, Aug 13th
8:30 - 9:35am
OPEN Session 301-C: Life Beyond Flash: New Non-Volatile Memory Technologies (New Technologies Track)
Organizer: Dave Eggleston, Principal, Intuitive Cognition Consulting
Chairperson: Jim Cantore, President, JLC Associates
Instructors:
Alternative Non-Volatile Memory Adoption Timeline
Mark Webb, President, MKW Ventures
A Scalable Next-Generation NOR-type Flash Memory
Moriyoshi Nakashima, President, GENUSION
NVRAM Emulation Platform and Persistent Heap
Youjip Won, Professor, Hanyang University
3D Xpoint, MRAM, RRAM: The Fuure Is Now
Dave Eggleston, Principal, Intuitive Cognition Consulting
Session Description:

Is there life after flash? Or will flash memory keep improving and dominate all NVM technology into the next decade? The panelists will peer into their crystal balls, and provide perspective on the great non-volatile beyond. They will provide insight and analysis on technology trends, disruption, singularities, product roadmaps and completion dates, and other memory issues that may go beyond human predictive capabilities. Bring your opinions, comments or Ouija board, tarot cards, fortune cookies, astrological instruments, tea leaves, or magic lamps and join in the discussion!

Intended Audience:

Anyone who wants to guess about the long-term future of non-volatile memory technology (say, out beyond two or three years). Those who want to complain about the total inaccuracy of last year’s predictions will be turned into crying cassandras or salamanders!

About the Organizer:

Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built and spearheaded the NAND systems engineering organization for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He received his MSEE from Santa Clara University and his BSEE from Duke University.

About the Chairperson:

Jim Cantore is President of JLC Associates, a market analysis firm focused on business development, market intelligence, strategic marketing, and financial research for established small to medium size technology companies. His clients include semiconductor chip, equipment, and solar companies; major institutional and private investment firms, and hedge funds. He has completed over 260 projects. He was previously a Principal Analyst at iSuppli and a Program Manager at IDC. He has also worked for Micron Technology, Intel, Advanced Micro Devices, Mosel Vitelic, and Oki Semiconductor. He received his BSEE from the University of Southern California.

Thurs, Aug 13th
8:30 - 9:35am
Session 301-D: Local (In-Situ) Processing Applications for SSDs (Applications Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Gil Russell, Principal Analyst, Semiscape
Instructors:
Enabling Data Analytics in an SSD
Vladimir Alves, CTO, NxGn Data
In-Storage Computing: Ultimate Solution for Accelerating I/O Intensive Applications
Yangseok Ki, Director, Samsung Electronics
Session Description:

In-situ processing opens a whole new arena for the use of flash memory since processing power is situated right near or in the storage space. Although this architecture creates many new opportunities for increasing processing speed, many new issues arise as well. This session will explore the pros and cons of the approach, and will present why many are looking at it as a way to speed up many kinds of applications.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

Thurs, Aug 13th
8:30 - 9:35am
OPEN - Session 301-B: Embedded Applications Part 3 (Embedded Systems Track)
Organizer/Chairperson: Tom McCormick, Chief Engineer/Technologist, Swissbit
Instructors:
Choose the Right NAND Flash for Your Embedded Application
Aravind Ramamoorthy, Product Line Director, Micron Technology
Embedded SSDs: Design Considerations and Requirements
Mark Kanczak, SSD Product Marketing, SMART Modular Technologies
Designing Embedded Applications with SLC Flash
Sathyanath Subramanian, Product Line Manager, Micron Technology
Session Description:

Embedded systems have long used flash memory to support highly diverse system features and functionality under a wide range of operating conditions. In recent years, cost pressures from consumer applications have reduced the performance characteristics of the most widely available flash memory devices and have strained their ability to meet the more stringent reliability requirements of embedded applications. Embedded flash must have special characteristics to meet industrial, mil/aero, and other applications’ needs in areas such as temperature, pressure, humidity, operating lifetime, shock, vibration, EMI, RFI, and radiation exposure.

Intended Audience:

Embedded systems designers including hardware and software designers, engineering managers, system analysts, product designers, product engineers, and marketing managers.

About the Organizer/Chairperson:

Thomas McCormick is currently Chief Engineer/Technologist at Swissbit, where he leads product development from concept through end-of-life.  He has over twenty years experience designing PC and embedded computer systems, including the last 15 years focused on flash memory product research and development. He is also currently pursuing his PhD in Computer Engineering at Northeastern University. His research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications.  He has presented at Flash Memory Summit and the Non-Volatile Memory Workshop and has published an article on embedded flash in EE Times.  He holds an MBA and an MS in embedded computing systems from the University of Massachusetts at Lowell and an MSME and BSME (summa cum laude) from Drexel University. 

Thurs, Aug 13th
8:30 - 9:35am
OPEN - Session 301-E: Software Issues (Software Track)
Chairperson: Onur Mutlu, Professor, Carnegie-Mellon University
Instructors:
Why Open Source Software Is Critical to Flash Success
Nithya Ruff, Director Open Source Strategy Office, SanDisk
A File System for Use with Emerging Non-Volatile Memories
Amit Golander, CTO, Plexistor
Using Flash in the Memory Channel to Migrate Database Applications
Ty Flowers, Sr Solutions Architect, Diablo Technologies
Session Description:

Software issues play a critical role in the flash environment. The entire idea of treating flash memory as a disk really depends on one then being able to pick up existing disk software. New software is expensive and time-consuming to develop, and often needs to be shared over multiple vendors in a reasonable way that does not run into legal problems. The open-source software movement is a key solution, taking advantage of developments supported by a community. But designers need at least some understanding of what open source is, how it is maintained, and what users’ rights are in general. Meanwhile, software for new technologies must be partially developed before markets are present, creating obvious issues in terms of both financing and access to the latest advances.

About the Chairperson:

Onur Mutlu is the Strecker Early Career Professor at Carnegie Mellon University. His broad research interests are in computer architecture and systems, especially in the interactions among languages, operating systems, compilers, and microarchitecture. He enjoys teaching and researching problems in computer architecture, including ones related to the design of memory/storage systems, multi-core architectures, and scalable and efficient systems. Before joining Carnegie Mellon, he worked at Microsoft Research (2006-2009), Intel, and AMD. He has received the IEEE Computer Society Young Computer Architect Award, Intel Early Career Faculty Honor Award, Faculty partnership awards from Facebook, Google, IBM, HP, and Microsoft, a number of best paper recognitions (at ASPLOS, RTAS, HPCA, ICCD, VTS), and several "computer architecture top pick" paper selections by IEEE Micro magazine. He obtained his PhD and MS in Electrical and Computer Engineering from the University of Texas at Austin and BS degrees in Computer Engineering and Psychology from the University of Michigan, Ann Arbor. For more information, please see his webpage at www.ece.cmu.edu/~omutlu.

Thurs, Aug 13th
9:45 - 10:50am
OPEN - Session 302-A: How Flash Will Transform Enterprise Applications (Enterprise Applications Track)
Organizer: Tom Burniece, President, Burniece Consulting
Chairperson: Rob Peglar, Vice President of Advanced Storage, Micron Technology
Panelists:
Steve Knipple, VP Engineering, Atmosera
Andy Walls, IBM Fellow/CTO/Chief Architect Flash Systems, IBM Almaden Research Center
Hu Yoshida, CTO, Hitachi Data Systems
Marc Staimer, President, Dragon Slayer Consulting
Ken Day, CTO, Dot Hill Systems
Session Description:

Flash memory has already had huge effects on improving the performance of enterprise applications. However, we have just begun to see the long-term picture. Flash will find even more uses in the future with all-flash arrays, server-side and storage-side caches, and even cold storage coming into play. Real-time analytics, involving both structured and unstructured data, will be a key area of interest. New developments such as flash on the memory bus and persistent and storage-class memory will further expand the range. Data centers will need to take full advantage of flash memory at every level – in computers, in servers, in networks, and in storage systems.

Intended Audience:

IT Managers, Application Administrators, Database Administrators, Application Developers, Data Center Architects, Storage Architects, Infrastructure Architects, System Architects, Storage Engineers, Storage Specialists, Software Engineers, Storage Managers, Network Engineers, Marketing Engineers, Consultants, Analysts, and System Administrators.

About the Organizer:

Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has worked with well over 50 companies from unfunded startups to large public corporations, including venture and private equity firms.

He is a highly experienced CEO and board member and has been general manager with profit and loss responsibility for a billion-dollar division of Digital Equipment. Before becoming an independent consultant, he was also Chairman of Ciprico and a senior executive at Maxtor and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

About the Chairperson:

Rob Peglar is Vice President of Advanced Storage at Micron Technology. A 38-year industry veteran and published author, he heads efforts in advanced storage systems strategy, leads executive-level planning and strategy for the Storage Business Unit with key customers and partners worldwide, and defines future storage offering portfolios incorporating Micron technology. He serves on the SNIA Board of Directors and is the former co-chair of the SNIA Analytics and Big Data Committee and the SNIA Tutorials, and former director of the SNIA Solid State Storage Initiative. He serves as an advisor to the Flash Memory Summit. He was named an EMC Elect in 2014 and 2015. He was one of 25 senior executives worldwide selected for the CRN ‘Storage Superstars’ Award in 2010.

Before joining Micron, Mr. Peglar was CTO Americas at EMC Isilon for four years, leading the field-facing technical effort to enable Isilon to reach its currently recognized status as world leader in enterprise scale-out NAS. Before that, he was a Senior Fellow and Vice President of Technology at Xiotech, leading field-facing technology efforts for the award-winning Magnitude, Emprise, and Intelligent Storage Element (ISE) product lines. He also held key technology specialist and engineering leadership positions at StorageTek and Network Systems, designing hundreds of enterprise SANs.

Mr. Peglar earned a BS in Computer Science from Washington University (St. Louis MO), where he also performed graduate work. His research background includes memory optimization, distributed systems, I/O performance analysis, queuing theory, parallel systems architecture and OS design, file systems and storage networking protocols, clustering algorithms, and virtual systems communication.

Thurs, Aug 13th
9:45 - 10:50am
OPEN - Session 302-C: Creating the Foundation of the Flash Storage Memory Industry: A Conversation with Eli Harari (History Track)
Organizer/Interviewer: Brian Berg, President, Berg Software Design
Chairperson: Alan Weissberger, Content Manager, IEEE ComSoc
Speaker:
Eli Harari, Founder/Former CEO, SanDisk
Session Description:

How did the concept of data storage in flash memory come about? Who originated it and when? Why did it take so long to become a mainstream technology? An interview with Eli Harari, Founder/Former CEO, SanDisk will answer these questions and others. Particular attention will be paid to the role of Robert (Bob) Norman, this year’s Lifetime Achievement Award winner.

Intended Audience:

Marketing and sales managers and executives, marketing engineers, product managers, product marketing specialists, hardware and software designers, software engineers, technology managers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, marcom specialists, product marketing engineers, financial managers and executives, system engineers, test engineers, venture capitalists, financial analysts, media representatives, sales representatives, distributors, and solution providers.

About the Organizer/Interviewer:

Brian A. Berg is Technical Chair of Flash Memory Summit. He is President of Berg Software Design, a consultancy that has specialized in storage and storage interface technology for 30 years. Brian has been a conference speaker, session chair and conference chair at over 70 industry events. He is active in IEEE, including as a Section officer, an officer in the Consultants’ Network and Women in Engineering affinity groups, and Region 6 Milestone Coordinator. He has a particular interest in flash firmware architecture, including patents and intellectual property.

About the Chairperson:

Alan J. Weissberger is the Chair of the IEEE Silicon Valley Technology History Committee, Content Manager for the global IEEE ComSoc Community website, North America Correspondent for the IEEE Global Communications Newsletter, Chair Emeritus of the IEEE Santa Clara Valley ComSoc, and an IEEE Senior Life Member. He is a former Adjunct Professor in the Santa Clara University EE Department. As a volunteer for the Computer History Museum, SIGCIS.org and ITHistory.org, he writes technical summaries of lectures and exhibits. A longtime participant in the technology industry, he has written many articles and whitepapers.

About the Interviewee:

Eli Harari is the co-founder and retired CEO of SanDisk. He led SanDisk to its current leadership position in the flash technology area. Before co-founding SanDisk, he was the founder of Wafer Scale Integration, and served as the company’s CEO, CTO, and Chairman. He previously worked for Honeywell, Intel, and Hughes Aircraft Microelectronics. He holds more than 70 patents realted to non-volatile memories and storage systems. He earned an MA and a PhD in solid state sciences from Princeton and a BS (Honors) in physics from Manchester University (UK).

Thurs, Aug 13th
9:45 - 10:50am
OPEN - Session 302-D: Persistent Memory Applications (New Technologies Track)
Organizer: Dave Eggleston, Principal, Intuitive Cognition Consulting
Chairperson: Dave Bursky, Technology Editor, Chip Design Magazine
Instructors:
Powering Next-Generation Backup Memory for NVDIMMs
Eric Lind, National Sales Mgr, VARTA Microbattery
Using Flash to Expand the Limits of System Memory
Mike Spitz, VP Customer Engineering, Diablo Technologies
A New Technology Platform for Memory Convergence
Jerome McFarland, Principal Product Marketer, Diablo Technologies
Session Description:

Persistent memory is a powerful technology that blurs the lines between memory and storage. It can provide much higher performance for a wide range of applications, including in-memory databases, servers, and storage systems. Persistent memory is an essential ingredient for meeting real-time requirements and handling big data.

About the Organizer:

DaveEggleston is the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built and spearheaded the NAND systems engineering organization for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He received his MSEE from Santa Clara University and his BSEE from Duke University.

About the Chairperson:

Dave Bursky is one of the most respected and most experienced technical journalists in the Silicon Valley. He is currently Principal at PRN Engineering Services and Contributing Editor to Chip Design and Embedded Intel Magazines. Best known for his over 30-year tenure as an Editor at Electronic Design Magazine, he has also been Technical Editorial Manager at Maxim Integrated Products and Semiconductor Editor at CMP Media. He holds MSEE and BSEE degrees from City University of New York.

Thurs, Aug 13th
9:45 - 10:50am
OPEN - Session 302-B: Flash Arrays Part 2 (Enterprise Storage Track)
Chairperson: Tim Stammers, Senior Analyst, 451 Research
Instructors:
All-Flash Array Nodes in a Hybrid Storage Cluster
Skip Shapiro, Sr Technical Marketing Engineer, NetApp
All-Flash Array Market Segmentation
Manish Agarwal, Director Product Management, NetApp
Using Line Rate Analysis Tools to Optimize SSD Array Performance with High-Speed Fabrics
David Rodgers, Sr Product Marketing Manager, Teledyne LeCroy
Session Description:
Flash arrays contain multiple solid-state drives, replacing some or all of the traditional disk drives. They may be either all-flash with no hard drives at all or hybrids with both types of drives. They are currently very popular in data centers as a packaged solution that provides fast access to storage at a reasonable price. They can serve all the functions of the widely used disk arrays, although flash capacity is usually lower than that of a hard drive.
About the Chairperson:

Tim Stammers is a Senior Analyst at 451 Research, where he covers flash- and disk-based primary storage systems. He was previously Senior Storage Analyst at Ovum. He has 20 years of experience as an IT industry analyst and journalist. He has also worked as a gas turbine development engineer at Rolls-Royce, and a mainframe systems engineer at the London Electricity Board. Tim holds a BSc Honors in Mechanical Engineering from City University, London and an MSc in Applied Computing from Middlesex University.

Thurs, Aug 13th
9:45 - 10:50am
OPEN - Session 302-E: Testing Issues (Testing Track)
Organizer: Easen Ho, Independent Consultant
Chairperson: Syed S. Hussain, Director, Winbond Electronics
Instructors:
SSD Performance for Data Center Workloads
Eden Kim, CEO, Calypso Systems
Go Under the Hood with SAS 12 Gb/s SSDs
Mike Micheletti, Product Manager, Teledyne LeCroy
Embedded Solid State Drive Product Challenges and Mitigation
Jeffray Hsieh, Senior Director of Business Development, ATP Electronics, Inc.
Session Description:

Testing is essential to ensuring that flash devices will meet system requirements. It may involve modeling as well as testing and must include a wide variety of effects. It also depends on the type of flash devices being tested, which may range from cards through entire arrays. It must reflect real-world conditions and include the effects of both hardware and software.

Intended Audience:

Test engineers, hardware design engineers, engineering managers, system engineers and analysts, product engineers and managers, product planners.

About the Organizer:

Easen Ho is an independent consultant specializing in SSD testing. He was formerly CTO of Calypso Systems, a leading solid state technology test equipment and test services company. Easen has been active in test standards development, and has given many talks at events such as Flash Memory Summit. He is a principal architect of the recently released SNIA Solid State Storage Performance Test Specification. He received his PhD from MIT and an MS from Tokyo Institute of Technology, both in laser and optical engineering. He has been involved in many storage ventures over the last 15 years, including being Founder and President of Digital Papyrus.

About the Chairperson:

Syed S. Hussain is Director Segment Marketing at Winbond Electronics, where he is responsible for the networking, consumer, wireless, and automotive segments. He has helped Winbond achieve its current top position in Serial-NOR flash and has been heavily involved with top-tier OEMs and chipset customers. He has experience in market awareness, product/company positioning, developing OEM/ODM designs, and management. Before joining Winbond, he held management positions at SSTI, LSI, and Infineon. He earned a BSEE from the University of Miami.

Thurs, Aug 13th
9:45 - 10:50am
OPEN - Session 302-F: Testing Issues (New Technologies Track)
Organizer: Tom Coughlin, President, Coughlin Associates
Chairperson: Chuck Sobey, Chief Scientist, ChannelScience
Instructors:
Tom Coughlin, President, Coughlin Associates
Jim Handy, Director/Chief Analyst, Objective Analysis
Dave Eggleston, Principal, Intuitive Cognition Consulting
Session Description:

Intel and Micron recently premiered the 3D XPoint (pronounced "cross-point") memory technology, a new development that can replace both system memory (RAM) and nonvolatile storage (flash).  The chip consists of 128 billion densely packed memory cells stacked in two vertical layers of 64 billion bit cells each. Each memory cell stores a single bit of data. A new resistive RAM material offers speeds up to 1,000 times faster than NAND flash.  This compact structure results in high performance as well as high-density bits.  It is said to be in production today with samples this year and shipping products starting next year. 

What is actually available now with this technology and what will only be realized years from now?   How will storage systems use this higher speed and what will higher speed non-volatile memory enable in future storage and embedded systems? Come hear what leading analysts think this technology is, how it will be used, and what it will enable in the future.

About the Organizer:

Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 30 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Electronics: The Essential Guide”, published by a division of Elsevier. He is also the organizer of the annual Storage Visions Conference and an Adjunct Professor at Santa Clara University.

About the Chairperson:

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop new capabilities in data storage. He has deep expertise in the design, manufacture, and test of data storage devices. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing the state-of-the-art of data forensics. He recently gave the opening keynote at the first flash conference held in China. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

Thurs, Aug 13th
11:00 - 11:05
OPEN - Lifetime Achievement Award Presentation
Presenter: Jim Handy, Chief Analyst, Objective Analysis, and Brian Berg, President, Berg Software Design
Comments from:: Eli Harari, Founder/Former CEO, SanDisk
Awardee: Robert Norman
Robert "Bob" Norman is the recipient of the 2015 FMS Lifetime Achievement Award.  He was a key designer of "System-Flash," the hardware and firmware that made both NAND and NOR flash a practical medium for data storage. By using a processor and firmware to manage the flash and handle issues such as wear leveling and error correction through the Flash Translation Layer, System-Flash has allowed flash to be a plug-compatible replacement for disk drives.
Thurs, Aug 13th
11:05 - 11:35am
Val Bercovici
OPEN - Keynote 11: Data Center Evolution: Hyperscale vs. Enterprise Architectures
Speaker: Val Bercovici, Cloud Czar, NetApp
Introducer: Jim Handy, Director/Chief Analyst, Objective Analysis
Abstract:

If you’re building a new application today, hyperscale computing (as demonstrated in public clouds, hyperconverged websites, or co-location facilities) is likely to be an important consideration in your deployment plan.  Could the scale-out white box approach be the key to delivering the right balance of speed and cost for all your storage needs?  Do the performance and data management strengths inherent in classical enterprise storage architectures still matter?  How has the emergence of cloud computing changed design approaches from traditional on-premises solutions? This session will explore the differences between the two options and how developers can make the best choice for their storage needs, based on their workloads and use cases.

About the Speaker:

Val Bercovici is the NetApp Cloud Czar, responsible for overall technology vision as well as strategy for the company’s Cloud Data Fabric portfolio. He has led the market opportunity assessment and initial strategy summits, co-developed pioneering cloud products, evaluated possible acquisitions and partner companies, and acted as the public spokesperson for media and analysts. He has also directed NetApp’s research investments and established the company’s big data initiative.  He established and chaired the SNIA Cloud Storage Initiative, co-chaired the foundational solid-state storage standards body (SSSI), and introduced the first international cloud standard.  A popular conference presenter and chairperson, he has been a speaker at events around the world. He has three pending patents related to the use of augmented reality to configure and verify physical data center infrastructure.  Mr. Bercovici earned a BS in computer science from the University of Ottawa (Canada).

About NetApp:

NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Our commitment to living our core values and consistently being recognized as a great place to work around the world is fundamental to our long-term growth and success, as well as the success of our partners and customers. Discover our passion for helping companies everywhere go further, faster at www.netapp.com.

Thurs, Aug 13th
11:30 - 12:05pm
Shachar Fienbilt photo
OPEN - Keynote 12: All-Flash Arrays Require Scalable, Cost-Efficent Software-Defined Architectures
Speaker: Shachar Fienblit, CTO, Kaminario
Introducer: Mark Peters, Sr Analyst, ESG
Abstract:

All-flash arrays are obviously a huge success in data centers. They offer much higher performance and lower TCO than HDD-based storage. But what kind of arrays will meet the challenges of big data, real-time analytics, mobile access everywhere, and the Internet-of-Things? Which will adapt better to rapid advances in flash technology? In the first place, architectures must be software-defined to meet new requirements and provide the flexibility that enterprises, clouds and hyperscale data centers demand. They must also be both scale-out and scale-up to allow cost efficient expansion without massive infrastructure or software changes, thus meeting data center requirements without overprovisioning capacity or performance. Designers cannot predict the future, but they can provide the flexible, cost-efficient, agile architectures data centers will surely need.

About the Speaker:

Shachar Fienblit is CTO at Kaminario, a leading developer of flash storage arrays for enterprise applications. He is responsible for research, development, technology strategy and strategic roadmap for future growth. His major expertise is in real-time software development, architecture, performance optimization, and large-scale team management for storage products. Before becoming CTO, Shachar was Kaminario’s VP of Engineering and was responsible for developing Kaminario’s industry-leading K2 all-flash array. Before joining Kaminario, he was a Storage Development Architect in IBM’s Haifa Laboratory, where he was responsible for the architecture, definition, design, and development of enterprise storage products including DS8000 and SVC. He architected advanced copy functions for IBM’s backup, replication, and business continuity systems. He holds a BSc in computer science from Haifa University.

About Kaminario:

Kaminario is the leading provider of enterprise-class all-flash storage, delivering unparalleled cost efficiency, with an average price of $2/GB and the industry’s only guaranteed effective capacity. Built from the ground up to take advantage of the most modern flash SSD capabilities, Kaminario K2 is the only product to feature a true scale-out and scale-up architecture that allows organizations to grow capacity and performance based on their needs. The company is headquartered in Boston, Massachusetts, with offices in Yoqneam, Israel, Silicon

Valley and New York City, and backed by Sequoia, Pitango, Globespan, Tenaya, Silicon Valley Bank and others. For more information, visit kaminario.com.

Thurs, Aug 13th
2:00 - 2:30pm
Rohit Kshetrapalphoto
OPEN - Keynote 13: Hybrid or All-Flash Array: Both Are Right for Data Centers
Speaker: Rohit Kshetrapal, CEO, Tegile
Introducer: Jay Kramer, President, Network Storage Advisors
Abstract:

Hybrid (mixed flash and hard drives) and all-flash arrays are now both widely available from many suppliers.  Which is best for data centers?  The answer is both, and the choice depends on the individual situation.   The all-flash array is right when performance is the key (that is, mission-critical applications), since it will outperform storage that includes hard drives.  The hybrid array is right when cost is more significant, since it will be much cheaper on a per-gigabyte basis. An intelligent hybrid system is an attractive compromise – it assigns flash to particular applications depending on their needs or importance.   Come hear how users of both intelligent hybrid and all-flash storage systems decided on the approach that best suited their needs and how their solutions have worked out in practice.

About the Speaker:

Rohit Kshetrapal is co-founder and CEO of Tegile Systems, where he provides strategic direction, product planning, and market and industry leadership.  His goal is to transform enterprise IT by improving substantially the performance and economics of enterprise storage.  He is leading the development of innovative flash-optimized storage solutions that provide much better cost/performance tradeoffs for businesses of many different sizes and with varied applications.  

Rohit has focused on developing products for emerging Web and network-based enterprises for many years.  Before co-founding Tegile, he co-founded and was President of Perfigo, a network admission control company acquired by Cisco Systems.  Its product remains a key element of Cisco’s product line and reached an annual run rate of $300M.  He also held a key executive position at Brience, a leading mobile software developer which he co-founded.  His approach has been to start with small, seasoned entrepreneurial teams and create innovative products that offer unmatched value to customers.  He earned an MS and BS in computer science from the University of Denver. 

About Tegile:

Tegile Systems is pioneering a new generation of flash-driven enterprise storage arrays that balance performance, capacity, features and price for virtualization, file services and database applications. With Tegile’s line of all-flash and hybrid storage arrays, the company is redefining the traditional approach to storage by providing a family of arrays that accelerate business critical enterprise applications and allow customers to significantly consolidate mixed workloads in virtualized environments.

Tegile’s patented IntelliFlash™ technology accelerates performance and enables inline deduplication and compression of data so each array has a usable capacity far greater than its raw capacity. Tegile’s award-winning solutions enable customers to better address the requirements of server virtualization, virtual desktop integration and database integration than any other offerings. Featuring both NAS and SAN connectivity, Tegile arrays are easy-to-use, fully redundant and highly scalable. They come complete with built-in snapshot, remote-replication, near-instant recovery, onsite or offsite failover, and VM-aware features. Additional information is available at www.tegile.com. Follow us on Twitter @tegile or visit us at www.tegile.com

Thurs, Aug 13th
2:30 - 3:00pm
Shaun Walsh photo
OPEN - Keynote 14: Software-Defined Flash Storage Allows Applications to Rule the Day
Speaker: Shaun Walsh, VP Corporate Marketing, QLogic
Introducer: Dave Bursky, Technology Editor Chip Design Magazine
Abstract:

“Software-defined” is the catchword for today’s attempts to restructure the data center continually to meet the needs of specific applications.  No more hardware definitions based on proprietary controllers.  Instead, we have a layer in which administrators or systems software can reshape the storage architecture to produce the best possible performance.  Software-defined flash means that organizations, algorithms, usage patterns, management methods, interfaces, and other characteristics are all selectable rather than fixed.   Such methods have proven invaluable in major clouds to provide high performance, low cost, scalability, and high availability.  After all, clouds run huge numbers of varying applications about which the system knows little or nothing.  So fixed hardware will never come close to offering the best choices.  For example, software-defined flash can be tuned to meet the needs of block, file, or object storage systems or relational, object-oriented, NoSQL, or document databases.  And software-defined flash obviously fits well with such broader concepts as software-defined storage (SDS) and the software-defined data center (SDDC).   The trend toward using ever-larger amounts of commodity hardware in hyperscale clouds will make software-defined flash the standard in tomorrow’s data centers.

About the Speaker:

Shaun Walsh is Vice President of Corporate and Solutions Marketing at QLogic.  He is responsible for worldwide global marketing, OEM and channel marketing, industry alliances, and technical solution marketing.  His major emphasis is on developing and driving markets for virtual LAN, WAN, and SAN technology for software-defined data centers.  He was previously Sr VP Marketing and Corporate Development at Emulex, where he managed strategic vision, established thought leadership programs and social media communities, completed new channel and government programs that captured considerable market share, created joint development programs with RSA and Cisco/SourceFire, and managed the global marketing team. 

Mr. Walsh is an active industry speaker and contributor of thought provoking and visionary content on next generation cloud computing, IT infrastructure, strategic OEM and channel developments, and corporate and social media communications programs.

He has over 30 years experience in storage and networking with such companies as Quantum, Overland Storage, JNI, STEC, and Dot Hill.  He holds a BS in management from Pepperdine University.  

About QLogic:

QLogic (Nasdaq:QLGC) is a global leader and technology innovator in high performance server and storage networking connectivity products. Leading OEMs and channel partners worldwide rely on QLogic for their server and storage networking solutions. For more information, visit www.qlogic.com.

Thurs, Aug 13th
3:10 - 4:25pm
OPEN - Session 303-A: PCIe/NVMe Extensions (PCIe Storage Track)
Organizer: TBD
Chairperson: J Metz, R&D Engineer, Cisco Systems
Instructors:
How NVMe Can Support Remote Access via RDMA
Yaniv Romem, CTO, Excelero
NVMe Over Fabrics: Learning from Early Deployments
Rob Davis, Senior Storage Technologist, Mellanox Technologies
PCIe Based All Flash Array
Zhongjie Wu, Sr Architect, Memblaze
Session Description:

PCIe SSDs offer higher performance than ones based on disk interfaces, since they utilize the high-speed (and widely supported) PCIe bus. But how do we extend the conept to disk arrays and to fabric-based distributed systems? Issues include handling multiple PCIe drives, using NVMe over fabrics, and supporting remote access.

Intended Audience:

Design engineers, hardware engineers, engineering managers, product and product marketing engineers, applications engineers, storage specialists and managers, storage technologists, systems engineers and analysts.

About the Chairperson:

J Michel Metz is R&D Engineer, Office of the CTO, at Cisco, where he focuses on examining and deploying directions for storage strategy. He was previously Strategic Product Manager, Storage and Unified Fabric. With Cisco since 2010, he has previous experience with QLogic and Apple. He has also been President at Communiweb Communications and an Assistant Professor at the University of Central Florida. He holds a PhD from the University of Georgia, an MA from the University of South Dakota, and a BA from the University of Rhode Island.

Thurs, Aug 13th
3:10 - 4:25pm
OPEN - Session 303-B: Automotive Applications of Flash (Applications Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Syed S. Hussain, Director, Winbond Electronics
Instructors:
Evolving In-Vehicle Storage Solutions for Personal Mobility
Kristen Hopper, Automotive Product Line Manager, Micron Technology
Flash Storage at the Edge in the Automotive Industry
Martin Booth, Director Product Marketing, SanDisk
Embedded Flash - Driving Down the Automotive Memory Lane
Vipin Tiwari, Director Business Development, Silicon Storage Technology
Flash Enables Automotive Instant-On Features
Jackson Huang, VP Marketing, Cypress Semiconductor
Session Description:

Flash memory has been used in automobiles for several years, but the sophistication of its applications has been increasing dramatically. This session will provide a perspective on how flash is used currently in such applications as driver assistance systems, instrument clusters, infotainment, and data logging. These are in addition to well-established applications in engine controls, braking systems, and safety systems. Current issues include extended temperature ranges and other severe environmental factors, security, lifetimes, startup, failure modes, and programming methods.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Chairperson:

Syed S. Hussain is Director Segment Marketing at Winbond Electronics, where he is responsible for the networking, consumer, wireless, and automotive segments. He has helped Winbond achieve its current top position in Serial-NOR flash and has been heavily involved with top-tier OEMs and chipset customers. He has experience in market awareness, product/company positioning, developing OEM/ODM designs, and management. Before joining Winbond, he held management positions at SSTI, LSI, and Infineon. He earned a BSEE from the University of Miami.

Thurs, Aug 13th
3:10 - 4:25pm
OPEN - Session 303-C: SSD Technology (SSDs Track)
Organizer: TBD
Chairperson: Tadashi Yogi, Data Storage Consultant, Yogi Associates
Instructors:
Fully Integrated SSD-NAND Characterization Flow
Rino Micheloni, Technical Director Product Development, PMC
Using a PCIe-Based Switch Module to Enhance Enterprise Storage Architecture
Chi-Lin Tom, VP Sales/Marketing, Memoright
Extending the Effective Lifetimes of SSDs
Deepak Shankar, CEO, Mirabilis Desi
Session Description:

SSDs are playing a critical role in enterprise applications. Enterprise end users, storage designers, and engineers need to understand how the choices of NAND flash memory and controllers impact performance, endurance, and the resulting applications. This session will give participants important information on the needs of enterprise storage, adaptive flash, and enterprise storage architecture.

About the Chairperson:

Tadashi Yogi is an experienced technologist working in the data storage industry. He has over 25 years’ experience, primarily in the HDD industry in areas ranging from R&D to technology integration in HDD products. He has worked on head/media integration at Hitachi GST, Maxtor, and IBM Almaden Research Center. He holds a PhD in Applied Physics from the California Institute of Technology.

Thurs, Aug 13th
3:10 - 4:25pm
OPEN - Session 303-D: Market Research (Marketing Track)
Organizer: John Rotchford, Managing Director, SASI
Chairperson: Jay Kramer, Network Storage Advisors
Panelists:
Cui Hao, Chief Editor, Watchstor.com
Chris DePuy, VP, Dell'Oro Group
Eric Burgener, Research Director Storage, IDC
Tim Stammers, Senior Analyst, 451 Research
Jim Handy, Director/Chief Analyst, Objective Analysis
Eric Slack, Sr Analyst, Evaluator Group
Session Description:

The flash memory market has recently seen explosive growth and rising demand, attracting many startups and creating exciting acquisitions and IPOs. On the technology front, NAND flash products are achieving lower cost through higher densities and by cascading from SLC to MLC to TLC to 3-D. New products are being targeted for the enterprise ranging from embedded flash on servers to improve their I/O performance a thousand-fold to networked hybrid HDD/SSDs combos targeting lower costs. A new generation of smart controllers is being deployed that significantly increases performance using hierarchical flash caching, improves high availability, and enhances endurance through deploying ECC, wear-leveling, over- provisioning, and garbage collection techniques together with  auto-configuration and workload aware auto-tiering placement. Such controllers help make SSDs suitable for mission critical enterprise applications.

Attend this key session on the state of the flash Industry. It will cover market forecasts, shares, technology progress, competition, go-to-market pricing structures, and possible mergers and acquisitions. Ask questions of analysts to crystallize your understanding of markets and potentially competitive products.

Areas of interest include:

  • Forecast of flash growth in server and storage markets
  • Market segments where flash will displace other technologies
  • New configurations such as all-flash arrays and flash in DIMM
  • Price trends and their impact on markets
  • New interfaces such as NVMe and SCSI Express 
  • Effects of software-defined storage and hyperconvergence
  • Whether future computer systems will incorporate flash directly at all levels
  • The role storage will play in the transition from on-premise data centers to clouds
  • Acquisition candidates
About the Organizer:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has long experience in marketing and strategic planning at Unisys.

About the Chairperson:

Jathin Ullal is an Infrastructure Architect at Saygo. He is responsible for the design, deployment, and support of a hybrid cloud infrastructure covering over 80 cloud and IT offerings across legacy IT, private, public, and managed cloud. Before joining Saygo, he set up and led engineering teams at both venture-funded startups and large companies. He has held leadership positions at HP, Cisco, and Nortel, including being in charge of the design, deployment, and support of the networking, security, and management infrastructure for 15 SaaS applications hosted in 24 global data centers. Widely regarded as an expert in cloud computing and SaaS, he has presented at many conferences and led sessions and seminars. He holds an MSEE from The University of New Mexico and a Bachelor’s in Engineering from Mysore University (India).

Thurs, Aug 13th
3:10 - 4:25pm
OPEN - Session 303-E: Using Flash with a Massively Scalable Storage System (Ceph) (Enterprise Storage Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Jathin Ullal, Infrastructure Architect, Saygo
Instructors:
Best Practices for Increasng SSD Performance with Ceph
Jian Zhang, Software Development Engineer, Intel
Ceph Optimization on All Flash Storage
Somnath Roy, Sr Staff Software Engineer, SanDisk
Accelerating Ceph with Flash and High Speed Networks
Dror Goldenberg, VP Architecture, Mellanox Technologies
Open Compute and OpenStack Leveraging Next Generation Storage
Tony Afshary, Director Ecosystem Solutions, Seagate Technology
About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

Thurs, Aug 13th
3:10 - 4:25pm
Session 303-F: UFS: Using Mass Storage to Add Capabilities to Mobile Applications (Standards Track)
Organizer: John Geldman, Director Industry Standards, Micron Consumer Products Group
Chairperson: David Ghodsizadeh, Mobile Storage Product Marketing
Instructors:
How UFS Makes Mobile Applications More Powerful and Easier to Use
Stephen Lum, Product Marketing Manager/Mobile Memory, Samsung Semiconductor
What Developers Need to Add UFS to Mobile Applications
Zachi Friedman, Staff Product Marketing Manager, Synopsys
Ensuring Compliance in UFS Applications
Perry Keller, Program Manager, Standards and Applications, Keysight Technologies
Why UFS Is the Best Storage Solution for Mobile Applications
John Geldman, Director Industry Standards, Micron Consumer Products Group
Session Description:

Universal Flash Storage (UFS) is a JEDEC standard specifically tailored for mobile applications and computing systems requiring high performance and low power consumption. It builds on earlier standards including e-MMC to optimize read and write operations for both performance and flash cell wear. UFS is the most advanced specification for both embedded and removable Flash memory-based storage in mobile devices such as smartphones and tablets.

Intended Audience:

Mobile System Design Engineers and Engineering Managers, System Architects, Mobile Developers, Embedded Developers, Product Planners, Marketing and Product Managers.

About the Organizer:

John Geldman is Director Industry Standards at Micron Technology, where he leads the company’s participation in such standards bodies as T10, T13, SATA, IEEE 1667, USB, CompactFlash, and the SD Association. With Micron and its Lexar subsidiary since 2005, he has prior experience with Brecis Communications, Basis Communications, and Cirrus Logic. He holds an MSCS from Santa Clara University and a BSECE from Clarkson University.

About the Chairperson:

David Ghodsizadeh is a marketing manager for Samsung Semiconductor, responsible for marketing mobile flash storage in North America. He specializes in eMMC and UFS memory.  He has also designed and implemented a comprehensive business plan for marketing automotive/industrial flash cards. He is responsible for executive-level reports, the forecasting database for all memory products, and daily market research reports of NAND/SSD/mobile for Samsung’s memory marketing teams. He earned a BS in Marketing from the University of Southern California.

Thurs, Aug 13th
3:10 - 4:25pm
Session 303-G: Flash Controller LDPC Options (Controllers Track)
Organizer: Chuck Sobey, Chief Scientist, Channel Scien
Chairperson: Stephen Bates, Technical Director, PMC
Instructors:
High Performance, FPGA Optimized LDPC for Storage
Helen Tarn, Sr Engineering Manager, Xilinx
Non-Binary LDPC Codes for Flash
Ahmed Hareedy, Doctoral Student, UCLA
Rewriting Flash Memories by Message Passing
Eyal En Gad, Postdoctoral Scholar, USC
Generalized Concatenated Codes for Flash Memories
Pavel Panteleev, Sr Researcher, Huawei Technologies, and Pavel Aliseychik, Sr Researcher, Huawei Technologies
Secure Data in PCIe/NVMe SSD
Lawrence Ko, VP Engineering, Sage Microelectronics
Session Description:

This session explores broad aspects of LDPC approaches to error correction coding (ECC) in current and future NAND flash storage devices. It also addresses practical aspects of FPGA-based code testing and considerations for 3D NAND flash coding. Learn about new technology developments and have time for questions and answers with industry experts and insightful academics.

Intended Audience:

ECC engineers and specialists, design engineers, engineering managers and directors, hardware and firmware architects, field application engineers, test engineers, system designers and analysts, storage engineers and managers.

About the Organizer:

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop new capabilities in data storage. He has deep expertise in the design, manufacturing, and test of data storage devices. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing the state-of-the-art of data forensics. He was recently invited to give the opening keynote at the first flash conference held in China. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

About the Chairperson:

Stephen Bates is a Technical Director in PMC Sierra’s Chief Strategy and Technology Office. He is an architect for the company’s enterprise grade SSD controllers (including the world’s first production NVMe controller) and also works on controller design for next-generation NVM technologies such as ST-MRAM and ReRAM.

Before joining PMC, Stephen was an Assistant Professor at The University of Alberta, where he conducted research into novel implementations of error correction codes and developed FPGA based accelerators for bioinformatics problems. Stephen holds a PhD  from the University of Edinburgh and is a Senior Member of the IEEE.

Thurs, Aug 13th
3:10 - 4:25pm
Session 303-H: Applying New Non-Volatile Technologies (Applications Track)
Organizer: Dave Eggleston, Principal, Intuitive Cognition Consulting
Chairperson: Cliff Zitlaw, Product Architect, Crossbar
Instructors:
Optimized Flash File Systems (FFS) for Resistive Memories
Cliff Zitlaw, Product Architect, Crossbar, and Tudor Antoniu, Chief Storage Architect, Blunk Microsystems
Solid State Storage Arrays Using RRAM
Mehdi Asnaashari, Chief System Architect, Crossbar
Ultrafast NVM SSDs Using a New Storage Interface
Zvonimir Bandic, Director Storage Architecture, HGST Research
Session Description:

Is there life after flash? Or will flash memory keep improving and dominate all NVM technology into the next decade? RRAM, MRAM, PCM, and memristors are just a few of the most prominent technologies mentioned as replacements. Research and development is currently going on into creating software for these alternatives, designing arrays based on them, and producing SSDs using them.

About the Chairperson:

Cliff Zitlaw is a Product Architect at Crossbar. He has 33 years of experience in the non-volatile memory industry. He has authored several articles and is the inventor or co-inventor of more than 40 patents dealing with memory architectures. He was the lead architect for Xicor’s  MPS serial EEPROM, Micron’s CellularRAM PSRAM, and Spansion’s HyperBus (NOR/PSRAM) product families. He has also served as the JEDEC Chair of JC42.2 covering low power PSRAM devices. Before joining Crossbar, he held technical positions at Spansion, Micron, Xicor, and Tunitas Microsystems. He earned a BS in Computer Engineering from California State University, Chico.

Thurs, Aug 13th
3:10 - 4:25pm
Session 303-I: Applying New Non-Volatile Technologies (Enterprise Storage Track)
Chairperson: David McIntyre, Manager/Computer Storage Business Unit, Altera
Instructors:
Best Practices for Optimizing Data Center Object Storage Using NVRAM
Pete Geiger, Technical Director, PMC
Why NVMe Will Replace SATA SSDs in the Data Center
Michael Smullen, SSD Product Marketing Manager, Samsung Semiconductor
Accelerating a NoSQL Database Using Flash Memory
Saeed Raja, Director Product Marketing Management, SanDisk
Implementing All Flash Arrays in the Data Center
Duane Johnson, Senior Solutions Architect, FalconStor Software
Session Description:

Flash can serve many purposes in data centers. It can provide an additional tier of fast-accessing storage, it can increase server performance and decrease latency, and it can provide caching for information traveling to and from the cloud. In turn, software optimized for flash will provide improved performance at no additional cost. Flash thus both makes applications run better and provides an efficient foundation for such new approaches as object storage, software-defined storage, storage virtualization, and the software-defined data center.

Intended Audience:

Data center managers and engineers; hardware and software designers; network engineers and managers; communications and networking specialists; system architects and engineers.

About the Chairperson:

David McIntyre leads the Test and Measurement solutions business unit for Altera Corporation. He has held leadership positions at IBM, Fairchild and startup Transmeta where he marketed and led the development of comprehensive product portfolios for high performance computing, enterprise networking and enterprise storage. He holds BSEE, MSEE, and MBA degrees. David is a regular speaker at networking and data center infrastructure conferences.

Thurs, Aug 13th
4:30 - 5:45pm
OPEN - Session 304-A: Closing Panel on Top Ten Things You Need to Know about Flash Memory Today (General Track)
Chairperson: Mark Peters, Sr Analyst, ESG
Panelist:
Andrew Chen, VP Product Management/Marketing, Violin Memory
Jim Handy, Director/Chief Analyst, Objective Analysis
Kevin Kilbuck, Director Marketing, Micron
Eden Kim, CEO, Calypso Systems
Chadd Kenney, CTO Americas, Pure Storage
Session Description:

Flash memory is becoming increasingly important for storage systems and end users. After all, flash is inherently smaller, faster, more rugged, and uses less power than all other major storage devices. Everything is coming together for flash memory to become a dominant storage technology. We have: hardware that needs or relies on flash memory, improved chip yields leading to larger sizes and lower prices, consistent quality, growing volumes of high capacity devices, expanding business user and consumer demand, business needs for rapid response, and reduced carbon footprint, consumers who need on-the-go devices that hold lots of stuff, have extended battery life, and offer high performance, The market is ready to fully embrace the technology., The speakers in this session will give you new ideas on how to use the latest storage systems effectively and to develop design wins and markets for flash-based products and solutions.

Intended Audience:

Anyone who needs to keep up with the latest trends in flash memory. This could include product planners, marketers, sales and communications specialists, and managers, as well as those working in data centers or computer facilities or at solution providers, distributors, VARs, research agencies, laboratories, or investment/financial firms. It will be especially well-suited to those seeking a broad overview rather than technical details.

About the Chairperson:

Mark Peters is an ESG senior analyst focused on storage systems. His particular areas of emphasis are block and unified storage systems, virtualized storage, all types of solid-state storage, and software-defined storage. Mark has more than 25 years of data storage industry experience and has held senior management roles in sales, marketing, product management, business development, and customer relations in the U.S. and internationally. He holds a Masters degree from Oxford.

Thurs, Aug 13th
4:30 - 5:45pm
OPEN - Session 304-B: Flash and the Internet of Things (New Technologies Track)
Organizer: Dave Eggleston, President, Intuitive Cognition Consulting
Chairperson: Tony Lavia, Partner, TechRx
Instructors:
IoT: Hackers, Attack Anatomy & Security Trends
Ted Harrington, Executive Partner, Independent Security Evaluators
Embedded Flash Storage Solution for IoT
C.C. Wu, VP Embedded Flash, Innodisk
Context Awareness in IoT
Linh Hong, VP WW Sls, Kilopass
Flash and IoT - Standards
David McCall, Senior Strategic Planner, Intel
Session Description:

The Internet of Things (IoT) has been described as the largest opportunity of the next decade. But what is IoT? What role does Flash memory have in enabling IoT? These panelists will discuss why the merger of sensors, microcontrollers, and Flash memory into a mesh of Things will improve life for all mankind.

Intended Audience:

Hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and memory specialist.

About the Organizer:

Dave Eggleston is the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built and spearheaded the NAND systems engineering organization for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He received his MSEE from Santa Clara University and his BSEE from Duke University.

About the Chairperson:

Tony Lavia is currently a partner at the private equity firm Tech-Rx, an Executive in Residence at Plug and Play Tech Center, and a Board Director at General-Vision. He has 15 years experience in top executive positions in the high technology sectors, including telecom, internet, wireless, and computer storage. As CEO at FlexStar, he successfully restructured and re-purposed the company and positioned it for a major leap-ahead in growth and profitability, making it the market share leader in test systems for storage equipment. He also has GM-level experience at Nortel Networks, Newbridge Networks, and Symmetricom.

Thurs, Aug 13th
4:30 - 5:45pm
OPEN - Session 304-C: Developing High-Performance Flash Systems (System Development Track)
Chairperson: Joseph Chen, VP  Engineering, Ulink Technology
Instructors:
High-Performance Super Dense Arrays: 500 TB and 8 Million IOPS in a Box You Can Lift
Steve Cooper, CEO, One Stop Systems
FPGA-Based Design for Large-Capacity Fabric-Based NVMe Storage Systems
Shre Shah, Data Center Architect, Xilinx
Session Description:

Early flash systems offered relatively modest performance and small capacity. However, more recent systems have moved more into the mainstream. Systems are now appearing that increase performance and flexibility by making flash a device with its own characteristics rather than a special kind of disk drive. Furthermore, flash systems are now available with sizes and performance levels comparable to the largest RAID boxes.

About the Chairperson:

Joseph Chen is VP Engineering at Ulink Technology, a supplier of IT storage interface test tools. His focus areas include enterprise HDD/SSD development and qualification, SoC technical management, self-encrypted drives, and industry standards such as T10, IEEE 1667, and the Trusted Computing Group. He was previously Director of Systems Technology and Senior Firmware Manager at Samsung Electronics - SISA. At Samsung, he supervised SAS SSD design and development and managed the self-encrypting drive (SED) development project to produce Opal compliance. He has 30 years experience in the high-technology industry, including positions at Silicon Magic and Cirrus Logic. He holds an MS in computer science from Texas A&M University.