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Session and Invited Talks Details

Tuesday, August 9th
Tues, Aug 9th
8:30-9:35am
OPEN Session 101-A: Mobile Applications (Applications Track)
Organizer: Andy Marken, Marken Communications
Chairperson: Xiaobing Lee, Principal Engineer, Huawei
Paper Presenters:
Transfer 5 Gigs of Data in a Flash
Roger Isaac, CTO, Keyssa
PCIe NVMe SSD in Smaller Form Factors
Becky Loop, Sr Principal Engineer, Intel, and Zhiping Yang, Storage Architect, Google
The Next Big Thing in UFS
David Ghodsizadeh, Mobile Storage Product Marketing, Samsung Semiconductor,
Session Description:
Mobile platforms are turning up everywhere today. Everyone wants continuous connectivity at low cost in highly portable forms. Flash memory affects platform designs, performance, and power consumption. What is on the horizon for mobile applications and how will future designs be defined? This session will provide insight into data transfers, use of technologies derived from enterprise storage, and new memory standards.
Intended Audience:
Mobile system designers, hardware and software designers, engineering managers, system engineers and analysts, product and product marketing engineers, computer and communications specialists.
About the Chairperson:
Xiaobing Lee is a Principal Engineer and Storage Systems Architect at Huawei Technologies. His major interests include unified network and DRAM/NVM controllers, all-flash arrays SSD, DDR4-SSD DIMMs, use of emerging memory, and LPDDR4-T/DDR4-T to hybrid/hyper memories. He has over 25 years experience in the technical industry, including previous positions with AT&T labs, Sarnoff labs, SeaChange International, and Wegener Communications. He received a PhD in electrical and computer engineering from Clarkson University and an MS in electrical and electronics engineering from Columbia University.
Tues, Aug 9th
8:30-9:35am
OPEN Session 101-B: Flash Memory Meets Film's Rising Capture/Content Requirements (Media/Entertainment Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Mike Mihalik, Video Storage Consultant
Paper Presenters:
Mike Schmit, Manager Digital Video Software, AMD
IP/Storage in the Enterainment industry
Jeff Stansfield, President, Advantage Video Systems
Flash Memory Meets Film's Rising Capture/ Content Requirements
Jim Douglas, Workstation Product Manager, HP
Summary: Trends in Removable Storage – The Road to 8GB/s!
Shahar Noy, Sr Director Strategic Marketing/Business Development, Micron
Yahya Mirza, CEO/CTO, Aclectic Systems
Session Description:
Feature films, television shows, documentaries, ads, and other video projects all begin by being captured in the field under the watchful eyes of producers, directors, cinematographers, and the rest of the crew. Content is taken in by a wide range of cameras with ever-increasing resolution. All the content captured by the cameras’ lenses must be stored on media somewhere. Storage has to be fast, extra large, ultra-reliable, and easily integrated into post workflows. Furthermore, the needs keep rising because of new technologies such as 4K video, increasing camera resolution, and interest in creating longer productions.
Intended Audience:
Senior managers, marketing managers, product planners and managers, and engineering managers interested in learning about the storage requirements of camera capture.
About the Organizer:
Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has written over 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of personal computer/consumer electronics (PC/CE) industry trends and activities.
About the Chairperson:
Mike Mihalik is a computer industry veteran responsible for the development of market-leading digital storage systems for the creative, media, and entertainment industries.  He was previously VP Engineering and Operations at LaCie, a maker of storage products for consumer and professional applications. He has been a driving force in the applications of FireWire, USB, and Thunderbolt technology, producing award winning products for Microsoft Windows and Apple Macintosh computers. He received his BS in Electrical and Computer Engineering from Clarkson University, and completed the International Marketing Executive program at Columbia University.
Tues, Aug 9th
8:30-9:35am
OPEN Session 101-C: Stalking the Elusive Enterprise Flash Customer (Marketing Track)
Chairperson: Eric Burgener, Research Director Storage, IDC
Organizer/Instructor: Frank Berry, CEO and Senior Analyst, IT Brand Pulse
Session Description:

What are they thinking out there in the data centers, clouds, hyperconverged sites, and other installations where they actually buy the awe-inspiring products we want to sell them? How do they rate the all-flash arrays they’ve acquired in such large number? Are they moving toward all-flash data centers? How quickly? Is NVMe a big hit? A new survey shows what the wily IT storage professionals see as their current needs and future plans.

IT Brand Pulse surveys a wide range of IT end users on their perceptions of eleven flash-related storage categories. Those surveyed include managers, administrators, architects, and specialists at leading installations in the healthcare, education, manufacturing, government, retail, technology, services, and financial sectors. The data presented will include vendor perceptions of current products, estimates of future flash capacity, and trends in the migration from HDD to SDD. The results will be extremely valuable to anyone involved in planning, developing, marketing, or selling flash-based storage.

About the Chairperson:

Eric Burgener is Research Director for IDC’s Storage Practice, which includes Storage Systems, Software and Solutions research offerings, quarterly trackers, end-user research as well as advisory services and consulting programs.  Mr. Burgener’s areas of coverage include flash (from a solutions, not a component point of view) and storage for virtual environments.  He has worked with enterprise storage technologies since 1991, including both hardware and software-based solutions.  For most of his career on the vendor side, Mr. Burgener worked with emerging open systems technologies, including high availability, replication, SAN management and storage virtualization, continuous data replication, and flash and software-defined storage for use in virtual environments.

Before joining IDC, Mr. Burgener held leadership positions in product management, product marketing, business development and technical support at leading high technology companies such as Tandem Computers, Sun Microsystems, Veritas Software, ConvergeNet, Dell, Topio, and Mendocino Software.  He also was an Executive in Residence at Mayfield, a leading venture capital firm.  Most recently, Mr. Burgener was VP Product Management at Virsto Software, a company acquired by VMware. 

Mr. Burgener holds an undergraduate degree from Bowdoin College and an MBA from the University of California at Berkeley. 

About the Organizer/Instructor:
Frank Berry is founder, CEO, and senior analyst at IT Brand Pulse, a trusted source of testing, research, and analysis covering data center infrastructure. A 30-year veteran of the IT industry, Frank has held senior engineering, sales, and marketing positions including VP Worldwide Marketing for Quantum and VP Product Marketing at QLogic. Frank led marketing teams that increased QLogic’s SAN business from $100M to $750M, Quantum’s automation business from $30M to $450M, and Andataco’s UNIX business from $30M to $100M. He also played a major role in the introduction of cutting-edge technology products such as the first web storage management app, a new class of mid-range DLT robotics, and extensive lines of Fibre Channel and converged networking technology. Frank is a popular keynote speaker and has authored hundreds of analyst reports, blogs, and feature articles published in such media as Seeking Alpha (a top-100 financial website), Virtual Strategy Magazine, and Network Computing.
Tues, Aug 9th
8:30-9:35am
Session U-1: Annual Update on Flash Technology (Flash Technology Track)
Organizer: Howard Marks, Deep Storage
Chairperson: Mark Peters, Sr Analyst, ESG
Speaker: Jim Handy, Objective Analysis
Session Description:
Is NAND flash at a crossroads? Is the end of scaling near? How is 3D flash doing? Are the reported production problems real and how important are they? What’s the real story with 3D XPoint™? In practice, NAND flash technology keeps advancing with manufacturers reporting successful products at ever-smaller dimensions. 3-D flash is in production, as the transition continues. Flash memory remains the dominant non-volatile memory technology near term, and the 3D developments mean it will retain that status for years to come.
Intended Audience:
Flash users including design engineers, engineering managers, system engineers, CTOs, embedded system designers, and system analysts. Product planners, marketers, and engineers who want to know more about what’s happening in flash technology.
About the Instructor:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. A frequent presenter at trade shows, Mr. Handy has also written hundreds of articles and is frequently interviewed and quoted in the electronics trade press and other media.  Mr. Handy writes the Chip Talk blog for Forbes online and contributes to two Objective Analysis blogs: The SSD Guy and The Memory Guy. He is the author of “The Cache Memory Book” and a patent holder in cache memory design. He holds a BSEE from Georgia Tech and an MBA from the University of Phoenix.
About the Organizer:
Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years. As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase), BBDO Worldwide, and the Foxwoods Resort Casino. He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines. He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek. A top rated speaker at industry events, he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd. He has also developed training programs for organizations such as JP Morgan and American Express.
About the Chairperson:
Mark Peters is an ESG senior analyst focused on storage systems. His particular areas of emphasis are block and unified storage systems, virtualized storage, all types of solid-state storage, and software-defined storage. Mark has more than 25 years of data storage industry experience and has held senior management roles in sales, marketing, product management, business development, and customer relations in the U.S. and internationally. He holds a Master’s degree from Oxford.
Tues, Aug 9th
8:30-9:35am
Session IT-1: Accelerating Flash Storage with Open Source RDMA  (Fabrics Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Eli Barthelman, Solutions Architect, Seagate Technology
Instructor:
Accelerating Flash Storage with Open Source RDMA
Rob Davis, VP, Mellanox Technologies
Session Description:

File and object storage already can take advantage of current NAND flash to improve performance. But much more performance is possible as RDMA based storage technology. originally developed for high-performance computing (HPC), moves to the mainstream. And this is all possible with open source

solutions. By enhancing a storage system’s network stack with open source RDMA, users can see an even more dramatic improvement than by just adding flash to a storage system. RDMA technology increases the performance of the entire storage system allowing file, block and object based applications to take greater advantage of solid state storage. With even faster persistent memory on the way, RDMA will become even more important to eliminate the network stack bottleneck. The RDMA technology utilizes ultra-low latency network interfaces to achieve extraordinary storage performance.

Intended Audience:
Hardware and software designers, engineering managers, storage engineers and managers, systems engineers and managers, and field applications engineers. Product planners, marketers, and engineers who want to know more about how to accelerate flash storage
About the Instructor:
Rob Davis is Vice President of Storage Technology at Mellanox Technologies, where he is responsible for keeping Mellanox at the forefront of emerging technologies, products, and relevant markets. Before joining Mellanox, Mr. Davis was VP/CTO at QLogic, where he was a key evaluator and decisionmaker. Davis’ in-depth expertise spans virtualization, Ethernet, Fibre Channel, SCSI, iSCSI, InfiniBand, RoCE (Remote DMA over Converged Ethernet), SAS, PCI, SATA, and flash storage. Known as one of the pioneers of storage networking for his work at Ancor (acquired by QLogic), Davis has been a frequent conference participant and invited speaker.
About the Organizer:
Brian Berg is President of Berg Software Design, a consulting organization offering software design services in the storage arena.  His extensive experience with a wide variety of storage devices and interfaces includes work as a project leader, software developer, industry analyst, technical marketer, technical writer, and expert witness.  His consulting clients include Adaptec, Fujitsu Computer Products, Intel, National Semiconductor, Silicon Graphics, and Sony Electronics.  He has been a speaker, session chair, and conference chair at over 50 conferences.  He holds a BS degree from Pacific Lutheran University, and has done graduate work in Computer Science and Electrical Engineering at Stanford University.
About the Chairperson:
Eli Barthelman is a Solutions Architect at Seagate Technology, where he works on flash array solutions and SSDs.  He has also been involved with  high density large form factor solutions, SSD testing and performance analysis, and RAID write preamplification analysis.  Before joining Seagate/Dot Hill Systems, he worked at NetApp and LSI.  He has 15 years experience in the storage industry.  He earned his BS in Computer Engineering from Wichita State University.  
Tues, Aug 9th
9:45-10:50am
OPEN Session 102-A: Data Recovery of SSDs (Data Recovery Track)
Organizer: Chris Bross, CTO, DriveSavers Data Recovery
Chairperson: Adrian Proctor, Director Strategic Account Development, Toshiba

“According to a SSD technology use survey by Kroll Ontrack, provider of data recovery and ediscovery, 92% of nearly 2,000 global respondents are using SSD technology, but a growing number (38%) reported experiencing a failure. Of those who experienced failure, nearly two-thirds (64%) lost data.” (KrollOnTrack, May 2016)

Paper Presenters:
Advanced Data Recovery Techniques for Enterprise SSD
Jim Wilhelmsen, SSD Data Recovery Specialist, Drivesavers Data Recovery
SSD Impact on Data Recovery for Enterprise Storage
Steve Hruska, Hardware R&D Engineer, Kroll OnTrack
The Market Opportunity of Solving Data Erasure on SSD
Michael Waksman, CEO, Jetico
If It's So Easy to Erase a Whole SSD, Why Is It So Hard to Wipe One File?
Jon Tanguy, Sr Technical Marketing Engineer, Micron
Session Description:

SSDs are very reliable data storage devices. But when something goes amiss, users need to know what considerations should be taken into account to access and protect your organization’s sensitive data? How is inaccessible data recovered from SSDs? Are SSDs designed to make finding lost data easier? When should one engage a data recovery specialist? How do you ensure your sensitive data is securely erased and sanitized from an SSD at the end of its useful life?

Data recovery experts, digital forensic specialists, and SSD manufacturers will discuss the technology and science behind data recovery and data sanitization from flash based storage. If you've ever experienced data loss, want to know how to effectively plan and be prepared in the event of data loss, or need to know who the experts are and what they do, this is a must-attend session!.

Attendees will gain an in-depth understanding of the effort involved in restoring lost data from an SSD, and how to ensure sensitive data is protected and erased when an SSD is at the end of its useful life or needs to be repurposed for alternate uses.

About the Organizer:
Chris Bross is CTO at DriveSavers, the worldwide leader in secure data recovery. Since joining DriveSavers in 1995, Bross has engineered his way around physical trauma, mechanical damage, and encryption issues to recover data on all types of failed storage devices. Today Bross manages the R&D team for solid state devices, developing new tools, technology, and techniques to overcome unique challenges and recover critical user data.
About the Chairperson:
Adrian Proctor is Director Strategic Account Development at Toshiba, where he focuses on cloud and data center accounts. He has worldwide responsibilities for tier 1 data centers supporting Toshiba memory, storage, logic, and discrete business units. He was previously Director Strategic Marketing and Business Development at Toshiba, where he focused on silicon storage solutions and future memory technologies for OEMs and hyperscale datacenters. He has also been VP Marketing for Viking Technology, as well as holding positions at Sanmina and Dane-Elec. He was chair of SNIA’s Marketing Committee and the NVDIMM-SIG. He holds an MBA from the University of Phoenix and a bachelor’s degree from the University of Liverpool.
Tues, Aug 9th
9:45-10:50am
OPEN Session 102-B: Flash Demand Grows with HDR/UHD 4K Films (Media/Entertainment Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Lidia Paulinska, Editor in Chief, Bright Blue Innovation International
Paper Presenters:
SSD Shared Storage for 4K Post-Production
Neil Smith, Chief Visionary Officer (CVO), LumaForge Systems
Flash Demand Grows With HDR/UHD 4K Films
Alex Grossman, CEO, Symply
360 Footage and Flash Memory
George Krieger, Content Creation/Image Capture, Sphericam
Managing Storage for Performance, Redundancy, and Expansion
Chris Haeffner, Manager Product Development/Integration, Other World Computing
Session Description:
Feature films, television shows, documentaries, ads, and more all begin by being captured in the field under the watchful eyes of producers, directors, cinematographers, and the rest of the crew. Content is taken in by a wide range of cameras with ever-increasing resolution, now typically HDR/UHD 4K. All the content captured by the cameras’ lenses must be stored on media somewhere. Storage has to be fast, extra large, ultra-reliable, and easily integrated into post workflows. Furthermore, the needs will continue to rise because of technologies beyond 4K video, increasing camera resolution, and interest in creating longer productions.
Intended Audience:
Senior managers, marketing managers, product planners and managers, and engineering managers interested in learning about the storage requirements of camera capture.
About the Organizer:
Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has written over 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of personal computer/consumer electronics (PC/CE) industry trends and activities.
About the Chairperson:

Lidia Paulinska is the co-founder and lead operations manager at the consulting company Bright Blue Innovation International. She is also President  of the Silicon Valley Trade Council (SVTC), a staff editor at the international trade publication Infomarket, and a US Correspondent for Property Journal Magazine. She has worked across Europe and the USA in public relations as a staff and independent journalist, photographer, and business development consultant for Eastern Europe and other regions seeking to create joint activities with the US.

She also acts as creative and innovative catalyst and consultant for multimedia development utilizing entertainment industry methods. She has been a conference organizer and presenter at events in both the US and Europe.

Lidia has a Master’s degree from the Warsaw School of Economics and an MBA from the Centre for Management Training in Warsaw, Poland.

Tues, Aug 9th
9:45-10:50am
OPEN Session 102-C: How Flash-Based Storage Performs on Real Applications (Testing Track)
Organizer/Chairperson/Speaker: Dennis Martin, President, Demartek
Session Description:

How does flash-based storage perform in the real world? Demartek will report on vendor-neutral performance tests run on database and virtualization workloads typical of today’s data centers. The tests cover both hybrid and all-flash storage systems from several manufacturers, using a variety of form factors and interfaces and including both block and file protocols. Attendees will obtain reasonable estimates of what to expect in practice, since the tests are independent and focus on current applications and environments. The results also reveal other advantages of flash-based storage, what the instructor calls “happy side effects”. Demartek will also discuss likely near-term advances. Vendors will learn how their products shape up and where they should put their efforts.

Technologies to be discussed include server-side flash, flash in the storage network, flash in the storage array, hybrid storage arrays, all-flash arrays, interfaces including NVMe, NVDIMM, 32Gb Fibre Channel, 25Gb and 100Gb Ethernet, and RoCE.

Intended Audience:
Anyone who is using, buying, planning, developing, selling, or marketing flash-based storage products and needs to understand their performance under real-world conditions. Especially valuable for storage managers, storage engineers, data center managers and engineers, system architects, CTOs and CIOs, product planners, product managers and marketing engineers, design engineers, test engineers, performance analysts, and sales and marketing managers and executives.
About the Speaker:
Dennis Martin is the founder and President of Demartek, an analyst firm focused on validation and performance testing of data center products. Demartek has its own fully equipped, modern test laboratory with the features required to emulate today’s data centers. Its widely recognized reports cover products and technologies from both well-known vendors and startups, including Brocade, Cisco, Dell, EMC, Emulex, Fusion-io, HPE, IBM, Intel, Microsemi, NetApp, Nimbus Data, QLogic and Violin Memory. Demartek also produces popular industry references, including its “Storage Interface Comparison” covering every interface used by storage systems and its “SSD Deployment Guide” that explains everything you need to know to deploy flash-based storage systems in the data center. Dennis’ commentary “Horses, Buggies, and SSDs” is a must-read for getting a long-term view of flash and other non-volatile storage technologies. Dennis is frequently quoted in the press (in such outlets as TechTarget, Market Watch, and Street Insider) on such topics as best practices for deploying SSD technologies and analyzing performance claims for all-flash arrays. A 36-year veteran of the technology industry, Dennis was previously a Senior Analyst with Evaluator Group and a marketing and engineering executive with StorageTek. He has been a Microsoft storage MVP since 2005.
Tues, Aug 9th
9:45-10:50am
Session U-2: Annual Update on Enterprise Flash Storage (Enterprise Storage Track)
Organizer/Instructor: Howard Marks, Deep Storage
Chairperson: Tien Shiah, Product Marketing Manager - SSD, Samsung Semiconductor
Session Description:

Although flash has been the high-octane fuel for data center storage for several years, the uses enterprise customers have for it have expanded only recently. Originally, customers were putting only their tier 0 applications on flash since it was blazingly fast but did not offer any data services.

Today enterprises are taking a flash first, or even flash only, approach to new storage purchases. All-flash arrays offer all the data services organizations require to support tier-1 applications, including snapshots, replication, and online firmware updates. These, combined with efficiency features such as compression and data deduplication, have made observers question if spinning disks still have a place in data centers.

Meanwhile, the number of flash based solutions available to today’s IT architects is mind boggling. Traditionalists can keep their existing SAN architectures with all-flash or hybrid arrays. More aggressive users can select from among multiple server side solutions. They range from simple read caches to hyperconverged approaches which pool flash and disk storage across virtualization hosts.

Even as flash based systems take over tier 1 applications from monolithic disk arrays, new architectures are appearing that use switched PCI-e and RDMA to get even higher performance. The result is rack scale systems that blur the line between memory and storage for in-memory databases and other new generation applications.

This session will review the changes in flash-based enterprise storage over the last year. You’ll see how new combinations and technological advances can help you solve your storage problems.

Topics:
  • All Flash Arrays: More than just speed
    • Snapshots, replication and other data services
    • The reality of data deduplication
  • Using flash on the server side
    • Providing affordable high performance
    • Should you replace your SAN with a ServerSAN?
  • Selecting the best enterprise solutions
  • What we can expect next year
Intended Audience:
Storage users including storage managers, storage administrators, network and data center managers, and IT architects. Product planners, marketers, and engineers who want to know more about trends in enterprise flash storage.
About the Instructor:
Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years. As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase) , BBDO Worldwide, and the Foxwoods Resort Casino. He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines. He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek. A top rated speaker at industry events, he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd. He has also developed training programs for organizations such as JP Morgan and American Express.
About the Chairperson:
Tien Shiah is a Product Marketing Manager for SSDs at Samsung Semiconductor. He serves as an SSD evangelist, product consultant, and market expert, focused on the accelerating migration to SSDs in the  client and enterprise marketplaces.  He has over 15 years of product marketing experience in the semiconductor and storage industries, including three years at Emulex, where he championed the use of CNA (converged network adapter) technology  for network convergence within the data center.  He has an MBA from McGill University (Montreal, Canada) and a BSEE from the University of British Columbia.
Tues, Aug 9th
9:45-10:50am
Session IT-2: Flash Memory: Key to Efficient Real-Time Analysis of Big Data (Enterprise Applications Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Sachin Desai, Member Technical Staff, Exablox
Paper Presenters:
Flash Memory: Key to Efficient Real-Time Analysis of Big Data
Andy Walls, IBM Fellow/Distinguished Engineer, IBM
Session Description:

Specially designed storage systems with flash memory are well suited to handle the big data explosion. They will provide the throughput needed to feed analytic engines. The huge volume of data requires cheaper, simpler, and denser media then hard drives. Flash is still more expensive initially, but its operating costs are lower (and will decrease further with time) so its TCO is comparable. However, big data will require flash storage systems that differ from most current all-flash arrays. Besides the usual high density, high throughput, and low cost, systems will need to be tuned to minimize write amplification and thus achieve acceptable endurance. Clustered file systems will be necessary to combine multiple flash arrays. Erasure codes will be used for resilience.

Flash can also enable real time analytics that requires low response time. New systems will have tiers of storage class memories using technologies such as 3DXP™ as well as flash. Such systems will need accelerators and hardware data paths. Servers and analytics software will connect using new protocols such as NVMe over fabric. The result will be high IOPs and extremely low latency. Such systems can also store huge amounts of data and allow applications to provide real time insight.

Big data requires both types of systems. Finally, there will be software that can automatically migrate data as needed between systems. All flash products and the enabling software must be fully scalable to store and allow analysis of oceans of data.

Intended Audience:
Flash users including storage managers and engineers, infrastructure architects, CIOs, and system analysts. Product planners, marketers, and engineers who want to know more about what’s happening with flash in enterprise data centers
About the Instructor:
Andy Walls is Chief Architect and CTO for IBM’s Flash Systems Division. He is also an IBM Fellow, the company’s most prestigious honor. A 35-year storage industry veteran, Andy is a pioneer in enabling flash memory in the enterprise. He has developed enterprise storage systems that achieve high performance, good endurance, and the availability data centers require. He was responsible for the Texas Memory Systems acquisition and has since defined the architecture for all FlashSystem products. He is currently defining next generation products that can be used in traditional SAN environments as well as in clouds and by emerging workloads. He is widely recognized an expert in storage and flash memory. He has designed ASICs, PCBs, firmware stacks, and systems. Known as an innovator, he has filed over 100 patents. Andy holds a BSEE from UC Santa Barbara.
About the Organizer:
Brian Berg is President of Berg Software Design, a consulting organization offering software design services in the storage arena.  His extensive experience with a wide variety of storage devices and interfaces includes work as a project leader, software developer, industry analyst, technical marketer, technical writer, and expert witness.  His consulting clients include Adaptec, Fujitsu Computer Products, Intel, National Semiconductor, Silicon Graphics, and Sony Electronics.  He has been a speaker, session chair, and conference chair at over 50 conferences.  He holds a BS degree from Pacific Lutheran University, and has done graduate work in Computer Science and Electrical Engineering at Stanford University.
About the Chairperson:
Sachin Desai is Member Technical Staff at Exablox, where he works on distributed systems. His focus is on object storage, C and Python, Linux device drivers, and NV-DIMM. He has also worked for Graphite Systems, Riverbed Systems, Kazeon Systems, and Motorola. He has chaired or organized sessions at several conferences, including Flash Memory Summit. He holds a Master’s in Computer Engineering from Santa Clara University and a Bachelor’s in Computer Science from University of California, Santa Cruz.
Tues, Aug 9th
11:00-11:30am
Vijay Rao photo
OPEN - Keynote 1: How We Use Flash at Facebook: Tiered Solid State Storage
Speaker: Vijay Rao, Director Technology, Strategy, Facebook
Introducer: Tom Coughlin, President, Coughlin Associates
Abstract:
Facebook obviously faces huge infrastructure challenges. Its 1.6 billion worldwide users create huge amounts of new data every day (including photographs and videos). Future demands will be even greater as Facebook enables richer experiences, increasing demands on storage and computing power. Facebook has been using flash memory for many years in a variety of ways, including for its databases. Disaggregation of resources has been an important theme at Facebook. This talk will describe how Facebook uses Lightning, their JBOF (Just a Bunch of Flash) to enable hierarchical storage. Furthermore, Facebook has been investigating the use of dense, ultra-low-endurance flash as a repository for large data items. Facebook expects to use new memory technologies such as Intel/Micron 3D XPoint™ to create new architectures based on persistent memory (non-volatile memory with DRAM-like access speeds).
About the Speaker:
Vijay Rao is the Director of Technology and Strategy at Facebook. His responsibilities include defining and optimizing Facebook’s infrastructure while working closely with its software teams to design high-performing systems. He works closely with partners to define future products in their roadmap. He is passionate about all things related to scale out infrastructure. Before joining Facebook, he was a Technologist in the Office of the CTO at AMD, where he was primarily responsible for cloud-related products. He has also been the founder of an enterprise security company and a CPU design engineer at Intel. He holds four patents and has published several articles. He earned an MSEE from Purdue University.
About Facebook:
For more information, see fb.com.
Tues, Aug 9th
11:30am-Noon
Darren Thomas photo
OPEN - Keynote 2: Turning Big Data into Critical Business Advantage with Flash Memory
Speaker: Darren Thomas, VP/GM Storage Business Unit, Micron
Introducer: Tom Coughlin, President, Coughlin Associates
Abstract:
Enterprises today have more data than they can currently handle with an unimaginable 2.5 quintillion bytes being produced daily. How can flash memory help them get the most business advantage out of their data and stay competitive? There are currently many technologies that can play important roles. 3D NAND provides faster, larger devices at lower cost. 3D Xpoint™ offers nonvolatile devices that behave more like standard memories, producing storage at memory speeds. NVDIMM makes standard packages act like nonvolatile memory. NVMe speeds up today’s SSDs by putting them on the well-established, high-throughput PCIe bus. Storage and system engineers must use all these approaches to design platforms that can handle more business critical data faster and produce more insight into every aspect of enterprise operations. They can also meet other pressing needs such as lower energy consumption and reduced footprint. The end result is that flash will play a critical role in keeping enterprises both innovative and competitive in a fast-moving worldwide environment.
About the Speaker:
Darren Thomas is Vice President and General Manager of Micron’s Storage Business Unit, where he oversees the solid state storage business that ranges from hard disk drive replacements with solid state drives (SSDs) to enterprise-class storage solutions. He was previously VP/GM Storage at Dell, where he transformed the company from providing strictly OEM solutions to having its own distinct strategy and product lines, leading several acquisitions including EqualLogic and Compellent. He has also been VP/GM Storage at Compaq Computer, where he built the storage business to include server-based storage, midrange, and enterprise product lines. He has over 30 years of technical industry experience. An engineering graduate of the University of Memphis, Thomas was also instrumental in founding the Storage Networking Industry Association (SNIA).
About Micron:
For more information is see Micron.com.
Tues, Aug 9th
Noon-12:30pm
Yoichiro Tanaka photo
Jeff Ohshima photo
OPEN - Keynote 3: New 3D Flash Technologies Offer Both Low Cost and Low Power Solutions
Speaker: Shigeo (Jeff) Ohshima SSD Technology Executive, Storage & Electronic Devices Solutions Company, Toshiba, and Yoichiro Tanaka, Senior Fellow, Storage & Electronic Devices Solutions Company, Toshiba
Introducer: Tom Coughlin, President, Coughlin Associates
Abstract:
New flash applications have a wide variety of requirements, leading to a need for multiple 3D technologies. Wearables, smartphones, automobiles, and the IoT all require low power usage as well as high performance to process data locally. Data center applications require high density and low cost to meet the needs of such data-intensive tasks as real-time analytics, computational genomics, cloud computing, and video and image processing. New technologies such as QLC (Quadruple Level Cell) BiCS FLASH™ offer high density, low-cost solutions, while TSV (Through Silicon Via) NAND offers high performance with significant power reduction. A variety of new approaches are accelerating the data center revolution while also enabling broader compute and storage architectures.
About the Speaker:
Jeff Ohshima is a member of the Storage and Electronic Devices Solutions executive team at Toshiba, where he focuses on SSD development and applications engineering. He was previously VP Memory Technology Executive at Toshiba America Electronic Components focused on flash memory with an emphasis on SSDs. He has also been Senior Manager R&D in the advanced NAND flash memory design department, responsible for 70 nm, 56 nm, 43 nm, and 32 nm part design. He has worked on memory at Toshiba for over 30 years, including 20 years on DRAM where he acted as a lead design for application specific memories and did technical marketing. Ohshima has served as a Visiting Research Scientist at Stanford University. He holds a BSEE and MSEE from Tokyo’s Keio University.
Yoichiro Tanaka is a leading strategic researcher into next-generation medical data center initiatives. His research activities focus on new storage and computer architectures, with an emphasis on genomic and brain neurosciences. With over 30 years experience, he has a strong R&D background in storage technologies, and is the recipient of many awards in the field. Dr. Tanaka's achievements include the development of the world’s first PMR HDD product, the creation of a spintronics-based Giant Magneto-Resistive head, and work on NAND-based hybrid drives. He plays a research advisory role in Japan’s National Project for spintronics, and is active in many international academic conferences. He holds a PhD and MSEE in electronics engineering from Tohoku University (Japan) and has been a research scientist at the University of Minnesota’s Center for Micromagnetics and Information Technology
About Toshiba:
For more information, see Toshiba.co.jp.
Tues, Aug 9th
1:30-1:40pm
OPEN - Special Presentation 1 - TechTarget: Overview of TechTarget's Flash Storage-Oriented Websites
Speaker: Rich Castagna, VP Editorial, TechTarget Storage Media Group
Tues, Aug 9th
1:40-2:10pm
Siva Sivaram photo
OPEN - Keynote 4: Creating Storage Class Memory: Learning from 3D NAND
Speaker: Siva Sivaram, Executive VP Memory Technology, Western Digital
Introducer: Rich Castagna, VP Editorial, Storage Media Group
Abstract:

The next great challenge for storage companies will be developing Storage Class Memory (SCM), that is, nonvolatile memory with access rates and other characteristics more like DRAM than flash. However, the enormous promise of SCM in computing environments cannot be fulfilled unless the technology can escape the challenges of scaling. How can such a potentially fast, powerful, and high capacity technology be developed in a way that is both practical and economical enough for widespread commercialization? One approach is to draw on the lessons learned in developing 3D NAND.

The technologies differ, but memory engineers will again need to overcome lithographic complexity, limits in charge storage, and proximity effects of adjacent memory cells. These were all significant hurdles which were overcome during 3D NAND development. So creating SCM should involve equal attention to scaling and cost, and a focus on vertical rather than horizontal layers. Memory engineers must follow such approaches if they are to unleash the enormous promise of SCM.

About the Speaker:

Dr. Siva Sivaram is the executive VP of memory technology for Western Digital. He is responsible for the ongoing development of the company's industry-leading NAND flash memory, as well as next-generation technologies, including 3D NAND (BiCS) and 3DReRAM. Sivaram has over 30 years of experience in semiconductors, 3-D memory architectures, process technology, equipment and materials. He has held executive positions at Intel and Matrix Semiconductor, and at Western Digital after its acquisition of Matrix.

Under his leadership, Western Digital created the world’s first cross point 3D memory technology, the world leading 15nm 2D NAND technology, and the industry’s first 256 Gigabit (Gb) 3-bit-per-cell (X3) 48-layer 3D NAND chip.

Sivaram has also been a board member of several start-up firms, entrepreneur-in-residence at Crosslink Capital and XSeed Capital, a research scholar at Matsushita Electric, and an adjunct faculty member at San Jose State University.

Sivaram has published many technical papers as well as a textbook on Chemical Vapor Deposition, and holds several patents. He earned his doctorate and master’s degrees in materials science from Rensselaer Polytechnic Institute (RPI), where he now serves on the Board of Trustees.

About Western Digital:
For more information, see WesternDigital.com.
Tues, Aug 9th
2:10-2:40pm
Balint Fleisher photo
OPEN - Keynote 5: Using Storage Class Memory to Create Scalable Cognitive Computers 
Speaker: Balint Fleischer, Chief Research Officer Storage, Huawei Technologies
Introducer: Rich Castagna, VP Editorial, Storage Media Group
Abstract:

Learning systems such as cognitive computers can vastly improve enterprise management and decision making. They are designed to provide new insight derived from analyzing multiple large, diverse data sets.

They use advanced analytics to sense, learn, infer, and interact with the user. They can even participate in joint discovery processes and scenario planning, activities that are far beyond the capabilities of today’s systems.

However, such platforms are very complex and have huge computational requirements. Implementing them requires a new way to process, manage, and share information in which storage class memory (non-volatile storage accessible at memory speeds) plays a key role.

About the Speaker:

Balint Fleischer is currently Chief Research Officer at Huawei’s Central Research Institute, where he is responsible for research and technology planning in the storage area. Widely recognized as one of the leading computer architects in the technology industry, he was most recently CTO at startup Parallel Machines, where he developed new architectures for advancing predictive analytics and machine learning. He was previously General Manager and Director of Architectures for Workstation, Storage, and Server Platforms at Intel, where he managed Atom and Xeon server architecture development, including efforts related to 3DXPoint ™ and Rack Scale Architecture. He also had long experience at Sun Microsystems including being VP/CTO Networked Storage Division, where he led the design of next generation storage systems and storage virtualization platforms. He led Sun’s architecture development for many successful low end and midrange server products and was responsible for the company’s InfiniBand effort focusing on enterpriseclustering, I/O, and storage.

He holds several patents, has published articles in many trade and technical journals, is a frequent participant at major conferences and in standards groups, and is often quoted in the trade and technical press.

About Huawei Technologies:
For more information, see Huawei.com
Tues, Aug 9th
2:40-3:10-m
Zining Wu photo
OPEN - Keynote 6: Managing Multi-Tiered Non-Volatile Memory Systems for Cost and Performance
Speaker: Dr. Zining Wu, Chief Technology Officer, Marvell
Introducer: Rich Castagna, VP Editorial, Storage Media Group
Abstract:
Manufacturers have recently introduced a wide range of new or greatly improved non-volatile memories, including 3D XPoint™, MRAM, RRAM, and specially tuned NAND flash for cold storage. They all have useful characteristics in many applications, and designers will want to take advantage of several or even all of them. The problem is how to scale out the resulting storage and manage data transfer between different types (or tiers) to achieve the highest performance at the lowest cost. Hardware-based cache management engines can provide high-performance solutions for the higher-performing tiers. For the lower tiers, designers can reduce overall system cost by concatenating expandable controllers to manage larger drives rather than developing new ASICs or looking for new standard products.
About the Speaker:

Dr. Wu serves as Chief Technology Officer of Marvell Technology Group Ltd., a position he has held since January 2014. In this role, Dr. Wu is responsible for overseeing all technical aspects of the company including establishing the company’s technical vision and strategic innovation initiatives, and directing R&D project execution and future growth.

Prior to his current position, Dr. Wu was Vice President, Data Storage Technology at Marvell. In this role, he was responsible for leading the engineering group that delivers innovative storage technologies for the hard disk drive (HDD) and solid-state drive (SSD) electronics markets. During his leadership, Marvell announced the world’s first low-density parity-check (LDPC) code based SSD controller that more than triples the reliability of NAND flash; the first native PCIe SSD controller for modular scalability, raising the bar in data storage by delivering an unprecedented level of I/O performance; and the world’s first NVRAM-powered PCIe SSD cache solution providing industry-leading performance for cloud computing data centers. In addition, also during his tenure, Marvell achieved a significant milestone with Western Digital, with the two companies shipping more than one billion hard disk drives with Marvell controllers. Previous to this role, Dr. Wu held various engineering and managerial roles within Marvell, including Vice President of Engineering for wireless communication SoCs, where his team delivered the industry’s best-in-class 802.11ac chips. He joined Marvell in July 1999.

Dr. Wu holds a Bachelor of Science degree in Electronic Engineering from Tsinghua University in Beijing, China, and a Master of Science degree and Ph.D. in Electrical Engineering from Stanford University. Dr. Wu holds over 280 U.S. patents and has published eight technical papers and a book related to data storage technology titled, “Coding and Iterative Detection for Magnetic Recording Channels.”

About Marvell:
Fore more information, see Marvell.com
Tues, Aug 9th
3:20-4:25pm
OPEN Session 103-A: Security in a Flash! (Security Track)
Organizer: Michael Willett, VP Marketing, Drive Trust Alliance; Mike McKean, VP Product Solutions, Fhoosh
Chairperson: Mike McKean, VP Product Solutions, Fhoosh
Paper Presenters:
Security Beyond Self Encrypted Devices
Robert Wann, CEO, Enova Technology
Every Product is a Security Product
Monty Forehand, Security Technologist/Product Security Officer, Seagate Technology
Self-Encrypting Storage: Simplest Security for Stored Data
Michael Willett and Bob Thibadeau, VP Marketing and CEO, Drive Trust Alliance
Industrial Copy Protection by Secure Storage-Devices
Hubertus Grobbel, Head Security Business Unit, Swissbit
Session Description:
This panel will explore open issues and squarely face challenges in securing data on flash memory. Audience participation is encouraged. The panel will pose issues and opportunities relating to securing flash storage; and will discuss how large government and private organizations can integrate secure flash storage into their IT infrastructures going forward. Topics covered will include self-encrypting storage, standards, secure erasure and elimination, encryption, trusted storage, embedded and industrial computing applications, and security for flash drives, SSDs, and industrial devices.
About the Organizer:
Michael Willett is currently VP Marketing at Drive Trust Alliance, which is focused on making self-encrypting drives easier to use and more accessible throughout the industry. He is widely recognized for his work in standards organizations such as the Trusted Computing Group and for his participation in SNIA conferences and at Flash Memory Summit. He was previously a storage security strategist at Samsung, helping define their self-encryption strategy for storage products. He helped Samsung produce the first SSD Self-Encrypting Drive (SED) and the only SSD SED that is FIPS-140 certified.  Previously, as a Senior Director at Seagate Research, Willett was a key member of the team that originated the Trusted Computing Group’s (TCG) Trusted Drive and SED concepts. He also created and chaired the TCG Storage Workgroup. He has also been a design architect at IBM, where he was on the team that developed one of the five finalist algorithms proposed for the Advanced Encryption Standard (AES). Earlier, he was a university professor and published research papers and spoke at many conferences on cryptography.   He received his PhD in mathematics from North Carolina State University.
Mike McKean is VP Product Solutions at security startup FHOOSH. He was previously GM of the Colorado Design Center for Synapse Design Automation, a CAD/CAE company. He brought in about $15M in personally sponsored ASIC and software/firmware business and had direct oversight for 100 engineers. He has also been GM of the Hard Drive SoC Business Unit for ST Microelectronics and Director Alliances for Agere Systems. He holds an MBA from the University of Texas at Austin and a BS in Engineering Science from Trinity University (San Antonio, TX).
Tues, Aug 9th
3:20-4:25pm
OPEN Session 103-B: Flash Storage and Film Production in the Cloud (Media/Entertainment Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Pallab Chatterjee, Editor-in-Chief, Media and Entertainment Technologies
Paper Presenters:
Focusing on Workflow Performance, Not Storage
Andy Warman, Director Product Line Management Servers/Storage, Harmonic
Speed to the Cloud, In the Cloud
Dave Frederick, Sr Director Product Marketing, Quantum
Chris Marsh, Product Marketing Manager, Western Digital
Session Description:
IT facilities are expensive, and media/entertainment companies may need huge capacities only occasionally (when a project is in full production). So clouds are a perfect solution, since they offer the ability to acquire what you need when you need it. Managers and producers can then focus on their core competencies rather than on computer equipment. Of course, there’s lots to be learned about working in the cloud. The process can be quite slow and incur huge monthly bills. Moving data to and from the cloud can be burdensome. And there are also such mundane issues as cloud selection, accounting, performance measurement and analysis, availability, continuity, privacy, and security. Overall, the fit is good – and time spent getting things set up properly will reap big rewards.
Intended Audience:
Senior managers, marketing managers, product planners and managers, and engineering managers interested in learning about cloud-based approaches to handling workflows.
About the Organizer:
Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has written over 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of personal computer/consumer electronics (PC/CE) industry trends and activities.
About the Chairperson:
Pallab Chatterjee is Senior Editor and Assignment Editor for Media and Entertainment Technologies. He has been an independent consultant and serial entrepreneur in the electronics and media industries for over 25 years, providing services and expertise in engineering, business development, marketing, and publishing. He has been involved in design work for over 400 commercial and government projects. He is a frequent speaker and chairperson at professional conferences on quality of design, solar energy, sensors, bioelectronics, and nanotechnology. He earned a BSEE from the University of California at Berkeley and an MSEE from San Jose State University. He is a Senior Member of IEEE.
Tues, Aug 9th
3:20-4:25pm
Session U-3: Annual Update on Flash Controllers (Controllers Track)
Organizer: Howard Marks, Consultant, DeepStorage
Chairperson: Bharadwaj Pudipeddi, CTO/Head Engineering, NVXL Technology
Instructor: Andy Tomlin, CTO, DevicePros
Session Description:
The development of high-speed, well-designed, and low-cost controllers has been a key factor leading to wider use of flash memory. Controllers need to account for flash’s special features, as well as providing error correction, wear management, and high availability. The controller market has also been in a state of flux with new entrants constantly appearing while old stalwarts are acquired or lose their technical edge. The big news in the last year has been the rapid emergence of NVMe controllers, which are predicted to soon dominate the market. There has also been interest in higher-speed controllers and in ones that can be networked efficiently.
Intended Audience:
Design engineers and engineering managers who want to keep up with developments in flash controllers. Product planners, marketers, and engineers who want to know more about what’s happening with controllers, especially those interested in the emerging NVMe technology.
About the Instructor:
Andy Tomlin is Partner and CTO at DevicePros, a startup focused on flash technology and test automation strategies. Widely recognized as an expert on flash memory architecture and flash controllers, his past positions include VP Storage Innovation at Samsung Electronics, Chief Architect at Skyera (where he developed extremely high-performance solid state storage systems), VP SSD Development at Western Digital (where he architected hardware and firmware for advanced PCIe enterprise controllers), and VP Firmware at SandForce (where he led firmware development for two generations of industry-leading flash controllers). He has also worked for SanDisk and Quantum. He holds many patents in nonvolatile memory technology and has been a frequent presenter at past Flash Memory Summits. He earned a bachelor’s in engineering (Special Engineering Program) from Brunel University in London.
About the Organizer:
Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years. As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase), BBDO Worldwide, and the Foxwoods Resort Casino. He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines. He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek. A top rated speaker at industry events, he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd. He has also developed training programs for organizations such as JP Morgan and American Express.
About the Chairperson:
Bharadwaj Pudipeddi is CTO/Head of Engineering at NVXL Technology (formerly BiTMicro Networks). He drives the product teams, future roadmaps, next-generation architectures, and long-term strategy to create NVM-based scale-out storage. He leads a 100+ strong worldwide engineering team that has already developed two flash-based product lines for the cloud and enterprise storage markets. His focus is on scale-out storage, NVM technologies, and the needs of rapidly expanding hyperscale customers. Before joining BiTMicro, he was Sr Principal Engineer at Violin Memory, where he was an architect for the company’s highly successful scale-up all flash arrays and lead RAID/flash controller chip architect. He also has prior experience at FutureWei Technologies, 3Leaf Systems, and Intel where he spent 11 years as a CPU Architect. Widely recognized as an expert in scalable systems and CPU architectures, he has several patents issued and pending in server and storage design. He has also presented at past Flash Memory Summits. He holds an MS in Computer Engineering from Virginia Polytechnic Institute (VPI).
Tues, Aug 9th
3:20-4:25pm
Session IT-3: Making New Storage-Class Memory Technologies Easier to Adopt  (Persistent Memory Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Bob Pierce, Computer/Storage Architect, Intel Programmable Solutions Group
Paper Presenters:
Making New Storage-Class Memory Technologies Easier to Adopt
Lance Smith, CEO, Primary Data
Session Description:
New storage-class memory technologies, such as flash on the memory bus, offer much higher throughput at an affordable cost. However, they are often difficult to combine with existing storage systems. Selecting which data goes where generally requires a great deal of analysis and manual administration, and the process is difficult to adapt or scale. Software-defined data virtualization can help data centers meet the challenge. It creates a global dataspace that enables customers to add new resources easily and scale performance and capacity as needed. Data can move dynamically to the storage best suited to it, ensuring that customers get the maximum value out of the latest technologies.
Intended Audience:
Flash users including storage managers and engineers, infrastructure architects, CIOs, and system analysts. Product planners, marketers, and engineers who want to know more about what’s happening with flash in enterprise data centers
About the Speaker:
Lance Smith is CEO at Primary Data, where he leads the development of data virtualization solutions that improve enterprise efficiency and agility by aligning applications, servers, and storage systems into a single, global dataspace. He is focused on transforming datacenter economics by enabling enterprises to finally move the right data to the right place at the right time to dynamically respond to evolving business needs. A strategic industry visionary, Lance has architected and executed growth strategies for disruptive technologies throughout his 27-year career. Before joining Primary Data, he was President/COO at Fusion-IO, a leading developer of a platform for accelerating enterprise applications such as databases, virtualization, cloud computing, big data by integrating hardware and software to overcome the limitations of legacy architectures and specialized hardware. He has also worked at RMI, Raza Foundries, NexGen Microsystems, AMD, and Chips and Technologies. He holds multiple patents in microprocessor bus architectures and other processor and networking areas. He earned a BSEE from Santa Clara University.
About the Organizer:
Brian Berg is President of Berg Software Design, a consulting organization offering software design services in the storage arena.  His extensive experience with a wide variety of storage devices and interfaces includes work as a project leader, software developer, industry analyst, technical marketer, technical writer, and expert witness.  His consulting clients include Adaptec, Fujitsu Computer Products, Intel, National Semiconductor, Silicon Graphics, and Sony Electronics.  He has been a speaker, session chair, and conference chair at over 50 conferences.  He holds a BS degree from Pacific Lutheran University, and has done graduate work in Computer Science and Electrical Engineering at Stanford University.
About the Chairperson:
Bob Pierce is a Computer and Storage Architect at Intel Programmable Solutions Group (formerly Altera). He was previously Group Director Flash Products at Cadence Design Systems. A 30-year veteran of the semiconductor industry, he has also held management positions at Crimson Microsystems, eSilicon, Analog Devices, and Infineon Technologies. He has focused on advanced product direction, business development, and long-term strategy. He was a co-founder of the RLDRAM architecture, and pioneered the embedded DRAM market for Infineon.
Tues, Aug 9th
3:20-4:25pm
OPEN Session MI-1: Handling Super-Big Data with New NVM Technology (Sponsored Session - Micron)
Chairperson: Eric Slack, Sr Analyst, Evaluator Group

“Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.” – IBM

Panelists:
Stefanie Woodbury, Director Advanced Design and Architecture, Micron
Ryan Baxter, Director Cloud & Verticals, Micron
Robert Hasbun, Sr Director Mobile Architecture. Micron
Kris Baxter, VP Marketing Embedded Business Unit, Micron
Session Description:
No matter where you look, there is simply more data than anyone can handle. If organizations are going to get the most out of all the data they have, new storage architectures will be necessary. Emerging non-volatile memory (NVM) technologies, such as 3-D Flash and 3-D XPoint™, will play an essential role. Designers need to understand where the critical storage bottlenecks lie and how to clear them up. Tradeoffs will vary for different applications, such as enterprise, clouds, mobile devices, and embedded systems (including automotive and mil/aero). However, new NVM solutions will be available to handle the flood of data in an ever wider range of situations, including such breakthrough areas as real-time analytics, virtual reality, scalable infrastructures, and autonomous systems.
Intended Audience:
Hardware and software designers, engineering managers and CTOs, memory specialists, product planners and managers, technical marketing engineers, computer board designers, and storage designers and engineers.
About the Organizer:

Eric Slack is Senior Analyst for Evaluator Group, a market research and consulting company. He is responsible for coverage of hyper-converged and virtual SAN technology and open storage platforms. He was previously a Senior Analyst for Storage Switzerland, where he wrote over 500 thought leadership articles, product analyses, and blogs on storage, virtualization, and cloud technology. Show more... He is a regular contributor to TechTarget’s Storage Magazine, writing feature articles on subjects such as storage virtualization, VM data protection, converged infrastructures, evaluating SSDs, and big data.

He also has over 25 years experience in technology companies including being a Senior Product Manager at tape library maker Spectra Logic and Regional Manager for a national storage integrator. He holds a BSEE from University of Colorado Boulder and a BS in Business Administration – Marketing from Humboldt State University (California).

Tues, Aug 9th
4:35-5:45pm
OPEN Session 104-A: Privacy Versus (In)security: Who Should Win and Why Between Apple and the FBI? (Security Track)
Organizers: Michael Willett, VP Marketing, Drive Trust Alliance; Mike McKean, VP Product Solutions, Fhoosh
Chairperson: Michael Willett, VP Marketing, Drive Trust Alliance
Panelists:
Bob Thibadeau, Chairman/CEO, Drive Trust Alliance
Derrick Donnelly, CTO, BlackBag Technologies
Clifford Neuman, Director, Center for Computer Systems Security, University of Southern California
Vijay Ahuja, President, Cipher Solutions
Session Description:

The recent impasse between Apple and the FBI made flash security part of the daily news. The FBI wanted to look at the data in a dead terrorist’s cell phone and demanded that Apple unlock the encryption. Apple refused, citing security and privacy issues and noting that governments around the world could demand drive unlocking for almost any reason. Besides, Apple noted, such a backdoor would soon be widely available in an era in which everyone (good and bad) has lots of computing power and plenty of time and ability. So what’s the answer? Do we refuse requests from law enforcement that could thwart terrorist attacks and save lives? Do we allow requests and end up with private data being used for blackmailing and spread around the news media? Could we then have lists of police informants, spies, protestors against autocratic governments, or rape victims made public, as well as sensitive corporate data? The specific solution in the Apple/FBI case raises even more questions. The FBI paid a large sum of money (over $1 million) to an unknown vendor to thwart the encryption. Who else could build or buy the same tool?

In the corporate world, both security and recovery are essential. Ideally, we want harmonious co-existence.

This panel will explore the tension between security and data recovery, search for win/win tradeoffs and alternatives, and hopefully elevate the discourse above the irrational, often hysterical, level heard today - we hope! Come join a lively discussion of a fascinating issue.

Intended Audience:
Security and Infosec Specialists, Officers, and Engineers
Storage Managers and Engineers
Mobile Technology Managers
Network and Data Center Directors, Managers, and Engineers
Enterprise Storage System Designers
Enterprise Flash and SSD Product Managers and Marketing Engineers
Large-Scale Systems Designers
Investors & Analysts
About the Organizers:
Michael Willett is currently VP Marketing at Drive Trust Alliance, which is focused on making self-encrypting drives easier to use and more accessible throughout the industry. He is widely recognized for his work in standards organizations such as the Trusted Computing Group and for his participation in SNIA conferences and at Flash Memory Summit. He was previously a storage security strategist at Samsung, helping define their self-encryption strategy for storage products. He helped Samsung produce the first SSD Self-Encrypting Drive (SED) and the only SSD SED that is FIPS-140 certified.  Previously, as a Senior Director at Seagate Research, Willett was a key member of the team that originated the Trusted Computing Group’s (TCG) Trusted Drive and SED concepts. He also created and chaired the TCG Storage Workgroup. He has also been a design architect at IBM, where he was on the team that developed one of the five finalist algorithms proposed for the Advanced Encryption Standard (AES). Earlier, he was a university professor and published research papers and spoke at many conferences on cryptography.   He received his PhD in mathematics from North Carolina State University.
Mike McKean is VP Product Solutions at security startup FHOOSH. He was previously GM of the Colorado Design Center for Synapse Design Automation, a CAD/CAE company. He brought in about $15M in personally sponsored ASIC and software/firmware business and had direct oversight for 100 engineers. He has also been GM of the Hard Drive SoC Business Unit for ST Microelectronics and Director Alliances for Agere Systems. He holds an MBA from the University of Texas at Austin and a BS in Engineering Science from Trinity University (San Antonio, TX).
Tues, Aug 9th
4:35-5:45pm
OPEN Session 104-B: Film Storage When the Film Budget Is Yours (Media/Entertainment Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: W. David Schwaderer, Consultant, Silicon Valley Consultants
Paper Presenters:
Heating up the Old Workflow Systems
Tim Standing, VP Software Engineering, Other World Computing Holdings
Disasters - Blow by Blow
Cirina Catania, CTO, The Catania Group
When Content Flies
Marco Solorio, Owner, One River Media
Keeping Content out of Harm's Way
Chris Bross, CTO, DriveSavers Data Recovery
Mike Romo, e-illusion media
Session Description:
Industry experts discuss the current status of film storage with an emphasis on costs when the producer is providing the budget, rather than depending on a contract. Storage demands are huge nowadays, with amounts often in the multi-terabyte or even exabyte range. So costs can soar, regardless of whether one is using one’s own equipment or obtaining storage over the cloud. Using cloud facilities reduces capital costs, but can also mean high monthly bills and long transfer times. And, of course, with capacities being strained and new vendors, equipment, and procedures coming into use, there is an ever-increasing potential for disasters which can render all cost estimates moot.
Intended Audience:
Storage executives, marketers, and salespeople interested in hearing senior experts’ opinions on the overall media and entertainment storage market.
About the Organizer:
Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of personal computer/consumer electronics (PC/CE) industry trends and activities.
About the Chairperson:
W. David Schwaderer has been an independent consultant for 15 years, specializing in video production and flash memory. His clients have included Broadcom and Samsung. He was previously Editor-in-Chief of the VERITAS Architect Network and the Symantec Technology Network. He also worked for Adaptec and IBM. He has written 12 books on wide spectrum of topics including data storage systems, data management, communication signaling, C language programming, ASIC core interfacing, digital image processing, and innoation. He has presented at IEEE conferences, Stanford, MIT, Intel, Google, and Oracle Labs. He earned a Masters Degree in Applied Mathematics from the California Institute of Technology and an MBA from the University of Southern California.
Tues, Aug 9th
4:35-5:45pm
Session U-4: Annual Update on Emerging Memory Technologies (New Technologies Track)
Organizer: Howard Marks, DeepStorage
Chairperson: Bob Witkow, President, Westwood Marketing
Speaker: Seshuhabu Desu, CTO, 4DS
Session Description:

Emerging memories have been forever banished to tiny niche markets subject to their impossibly insurmountable DRAM and NAND overlords… or have they?

Each year, Flash Memory Summit offers predictions about how new memory technologies are near the horizon – and why they will disrupt the memory business and system architectures. Will emerging memories perpetually be 3 years to production or is the dawning of something new finally here?

This session will offer a practical walkthrough of what we’ve learned about emerging memories over the past decade, the barriers that threaten their emergence, and what technical, manufacturing, ecosystem, and market conditions need to exist for them to be truly successful.

Intended Audience:
Memory and system company executives who want to stay in front of developments in emerging non-volatile memory technologies. Product planners, marketers, and engineers who want to know more about what’s happening with MRAM, Resistive RAM (RRAM), and Phase Change Memory (PCM).
About the Speaker:
Seshubabu Desu is CTO at 4DS, a startup working on ReRAM technology. He is in charge of non-volatile memory technology and product development. He was previously Dean of SUNY Binghamton’s Watson School of Engineering, Head of the Electrical and Computer Engineering Department at University of Massachusetts Amherst, and a professor at Virginia Tech. He holds 30 US patents and has written 240 refereed technical articles (and is a highly cited researcher). He also has co-edited six books and supervised over 30 MS and PhD theses. He is a Fellow of both IEEE and the American Ceramic Society. His previous experience includes being a Group Leader at GE and a Senior Member of Technical Staff at Bell Laboratories. He holds a PhD in Materials Science and Engineering from the University of Illinois at Urbana-Champaign.
About the Organizer:
Howard Marks has been writing, speaking, and consulting about enterprise technology for over thirty years. As a consultant, he has designed storage, server, and network infrastructures for organizations such as The State University of New York (Purchase), BBDO Worldwide, and the Foxwoods Resort Casino. He also operates an independent laboratory (DeepStorage) which tests storage products for both vendors and magazines. He started testing and reviewing products at PC Magazine in the late 1980s and has written hundreds of articles and product reviews for such media as Network World, Network Computing, and InformationWeek. A top rated speaker at industry events, he has spoken at Storage Decisions, Interop, and Microsoft’s TechEd. He has also developed training programs for organizations such as JP Morgan and American Express.
About the Chairperson:

Bob Witkow is President/Founder of Westwood Marketing, a provider of market intelligence and business development services to the flash memory industry and related parties. His clients include semiconductor manufacturers, memory module manufacturers, worldwide removable storage brands, retailers, industry analysts and fund managers. He is widely recognized as an expert on flash memory applications for mobile telephones, digital cameras, and other consumer electronic devices. Much of his work involves the rapidly growing markets for USB Flash drives, solid-state disks, and related software applications. Mr. Witkow has served as an expert witness and has provided expert analysis and testimony on flash memory business matters..

Before founding Westwood Marketing, Mr. Witkow served in senior sales and marketing management positions at SMART Modular Technologies, at Lexar Media, where he was Director of OEM and Technology Sales and Marketing, and at M-Systems, where as Director of Sales and Marketing he was responsible for bringing the DiskOnKey USB Flash Drive to the North American market. Mr. Witkow holds a bachelor’s degree from California State University, Northridge.

Tues, Aug 9th
4:35-5:45pm
Session IT-4: FPGAs/GPUs in Flash Controller Applications (Controllers Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Bob Pierce, Computer/Storage Architect, Intel Programmable Solutions Group
Speaker: Dave McIntyre, Principal Consultant, DS McIntyre Consulting
Session Description:
Flash memory controller requirements keep growing in complexity to support the latest flash memory and hybrid memory device roadmaps. FPGAs and GPUs provide a flexible, high performance technology platform to develop the latest controller IP features including error correction, flash translation layer (FTL), and endurance management. FPGA-based controllers can also provide system-on-chip (SoC) capability with embedded processing, digital signal processing, and the highest performance serial interfaces. GPUs provide the added capability to perform complex mathematical operations at extremely high speeds. This tutorial provides an overview of FPGA/GPU benefits, system design considerations, and flash controller SoC examples
Intended Audience:
• Flash Controller Design Engineers
• System Architects
• Engineering Managers and Directors
• Storage and Memory Specialists
• Application Designers
• Storage Designers and Analysts
• FPGA and ASIC Specialists
About the Speaker:
David McIntyre is Principal Consultant at DS McIntyre Consulting, where he focuses on programmable logic and GPU applications in the data center. He previously led the compute and storage business for Altera (now part of Intel). He has also held leadership positions at IBM, Fairchild, and startup Transmeta where he marketed and led the development of comprehensive product portfolios for high performance computing, enterprise networking and enterprise storage. He holds BSEE, MSEE, and MBA degrees. David is a regular speaker at networking and data center infrastructure conferences.
About the Organizer:
Brian Berg is President of Berg Software Design, a consulting organization offering software design services in the storage arena.  His extensive experience with a wide variety of storage devices and interfaces includes work as a project leader, software developer, industry analyst, technical marketer, technical writer, and expert witness.  His consulting clients include Adaptec, Fujitsu Computer Products, Intel, National Semiconductor, Silicon Graphics, and Sony Electronics.  He has been a speaker, session chair, and conference chair at over 50 conferences.  He holds a BS degree from Pacific Lutheran University, and has done graduate work in Computer Science and Electrical Engineering at Stanford University.
About the Chairperson:
Bob Pierce is a Computer and Storage Architect at Intel Programmable Solutions Group (formerly Altera). He was previously Group Director Flash Products at Cadence Design Systems. A 30-year veteran of the semiconductor industry, he has also held management positions at Crimson Microsystems, eSilicon, Analog Devices, and Infineon Technologies. He has focused on advanced product direction, business development, and long-term strategy. He was a co-founder of the RLDRAM architecture, and pioneered the embedded DRAM market for Infineon.
Tues, Aug 9th
4:35-5:45pm
OPEN Session MI-2: 3D XPoint™ Technology: Will Storage at Memory Speeds Create a Computing Revolution? (Sponsored by Micron)
Speaker: Steve Pawlowski, VP Advanced Computing Solutions, Micron Technology
Session Description:

3D XPoint™ technology brings memory speeds to storage—the era of waiting for slow storage accesses or finding ways to mask them is over. Big data can now be readily accessible for business analytics, machine learning, artificial intelligence, genetic analysis, disease tracking, deep packet inspection, image processing, and a huge variety of other applications. Answers will be available quickly for questions that we have not even yet imagined.

Sounds promising, but how do we get there from here? Why is 3D XPoint memory the right technology? In this session, Steve Pawlowski discusses the forces driving future computing architectures, and why the industry is ripe for a technology that can unlock the potential of big data applications. He will cover aspects of 3D XPoint memory that make it a truly revolutionary storage class memory and discuss how the industry can capitalize on its potential.

Intended Audience:
Hardware and software designers, engineering managers and CTOs, memory specialists, product planners and managers, technical marketing engineers, computer board designers, and storage designers and engineers.
About the Speaker:

Steve Pawlowski is Vice President of Advanced Computing Solutions at Micron Technology. He is responsible for defining and developing innovative memory solutions for the enterprise and high performance computing markets.

Before joining Micron, Mr. Pawlowski was a Senior Fellow and CTO for Intel’s Data Center and Connected Systems Group. His extensive industry experience includes 31 years at Intel, where he held several high-level positions and led teams in the design and development of next-generation system architectures and computing platforms. He holds 58 patents and is a frequent speaker at events and conferences worldwide.

Mr. Pawlowski earned bachelor’s degrees in electrical engineering and computer systems engineering technology from the Oregon Institute of Technology and a master’s degree in computer science and engineering from the Oregon Graduate Institute.

Tues, Aug 9th
7:00-8:30pm
OPEN - Beer, Pizza and Chat with the Experts (Sponsored by Cadence)
Organizers: Tom Coughlin, President, Coughlin Associates; Jim Handy, Director/Chief Analyst, Objective Analysis
Table Leaders:
3D Flash
Mark Webb, Consultant, MKW Ventures; Erich Haratsch, Director Engineering, Seagate
Data Centers
Brandon Hoff, Director Product Management, Broadcom; Ron Herrmann, Director Sales Engineering, E8 Storage
Fabrics
Ahmet Houssein, Advisory Board Member, MSys Technologies
China
Bob Witkow, President, Westwood Marketing; William Cheng, Technical Leader Applications, Microsemi
Software
Vijay Ahuja, President, Cipher Solutions; Peter Maddocks, Director Product Management, Seagate
Standards
Tom Friend, Director Industry Standards, Toshiba
Markets
Lee Stein, Consultant, Stein Writes
Security
Robert Thibadeau, Chairman, Drive Trust Alliance; Michael Willett, VP Marketing, Drive Trust Alliance
Reliability/Performance
Chanson Lin, President, EmBestor Technology; Peter Murray, Product Evangelist, Virtual Instruments
Endurance
Joe Sullivan, CTO Hardware, NVMdurance
RDMA Interconnects
Bill Lee, Marketing Working Group Co-Chair, IBTA/Director Marketing Operations, Mellanox
Consumer Applications
Avery Lu, CMO, Palo Alto Scientific; Ajay Bhatia, Director Strategy, Seagate
Mobile Applications
Victor Le, President, Innodisk
Enterprise Applications
Jathin Ullal, Infrastructure Architect, Saygo
Data Recovery
Chris Bross, CTO, DriveSavers; Eddie Ramirez, Sr Director Applications Engineering, Seagate
New Technologies
Eric Evarts, Physicist, NIST
Controllers
Osso Vahabzadeh, Staff Design Engineer, Texas LDPC; Mike Barrell, Principal Controller Software Engineer, Seagate Technology
Interfaces
Richard Solomon, Technical Marketing Manager, Synopsys
SSDs
Sean Stead, SSD Marketing Chief, Viking Technology; Siamak Arya, President, Siamak Arya Consulting
PCIe SSDs
Debendra Das Sharma, Sr Principal Engineer, Intel/Member, PCI-SIG Board of Directors
NVMe
Peter Onufryk, Fellow NVM Solutions, Microsemi
Enterprise Storage
Barbara Murphy, VP Marketing, Weka.io
RRAM
Milind Weling, VP/GM Electronic Applications, Intermolecular
MRAM
Terry Hulett, VP/GM System Solutions, Everspin Technologies; Barry Hoberman, CEO, Spin Transfer Technologies
Embedded Applications
Tom McCormick, Chief Engineer/Technologist, Swissbit
SSD Performance
Kent Smith, Sr Director Product Marketing, Seagate
Education
Lara Dolecek, Associate Professor, UCLA EE Department
Testing
Dennis Martin, President, Demartek; Tarek Alhajj, Architect/Engineering Solutions Group, TechInsights
Hardware Design
Axel Kloth, CEO, SSRLabs; Brian Zahnstecher, Principal, PowerRox
Big Data
Rich Fetik, CEO, Data Confidential
Error-Correcting Codes
Bane Vasic, Professor, University of Arizona/Co-Founder, CodeLucida
Flash over Memory Interface
Mike Amidi, CEO, Xitore
IT End Users
Howard Marks, Consultant, DeepStorage
Employment
Tanya Freedman, VP Group Services, Connetics Communications
NVDIMM
Arthur Sainio, Director Product Marketing, SMART Modular; Jeff Chang, VP Marketing/Business Development, AgigA Tech
Storage Class Memory
Neal Christiansen, Development Lead, Microsoft; Murugasamy (Sammy) Nachimuthu, Lead Server Firmware Architect, Intel
Automotive Applications
Syed S Hussain, Director, Winbond Technology
Rugged Environments
Chris Budd, Director Engineering, SMART High-Reliability Engineering
FPGAs
Shre Shah, Data Center Architect, Xilinx
Software-Defined Storage
Jean Bozman, VP/Principal Analyst, Hurwitz and Associates
3D Xpoint™ Technolog
Michael Abraham, Business Line Manager, Micron
Virtual Reality
Neil Smith, Corporate Account Manager, LumaForge
Wednesday, August 10th
Wed, Aug 10th
8:30-9:35am
OPEN Session 201-A: Applying New Non-Volatile Memory Technologies (New Technologies Track)
Organizer: Dave Eggleston, VP Embedded Memory, GlobalFoundries
Chairperson: Manuel d'Abreu, Chief Scientist, SmartIOPS
Paper Presenters:
Novel Recognition System using XP-ReRAM
Haruhiko Terada, Designer, Sony
Performance Requires Endurance
Terry Hulett, VP/GM System Solutions
Session Description:
Is there life after flash? Or will flash memory keep improving and dominate all NVM technology into the next decade? RRAM, MRAM, PCM, and memristors are just a few of the most prominent technologies mentioned as replacements. Research and development is currently going on into creating software for these alternatives, designing applications based on them, and producing SSDs using them.
About the Organizer:
Dave Eggleston is Vice President Embedded Memory at GlobalFoundries. He has responsibility for the embedded volatile and non-volatile memory businesses, as well as related strategic direction and initiatives. He was previously the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built the NAND systems engineering organization and led it for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He earned his MSEE from Santa Clara University and his BSEE from Duke University.
About the Chairperson:
Manuel d’Abreu is Chief Scientist and Sr VP at SmartIOPS, a company developing advanced enterprise-class high-performance SSDs. He was previously an Engineering Fellow at SanDisk. He also has experience at AMD, Sun Microsystems, Level One Communications, and Intel. He has over 30 years of technical experience, spanning system-on-chip and system-in-package design, test and manufacturing, flash storage technology, and coding theory. He has been an advisor to the National Science Foundation and an Adjunct Professor at Santa Clara University. His work has been published at more than 40 technical conferences and in industry journals, and he holds 24 patents with 15 more pending. He is an IEEE Fellow and holds a PhD in Engineering from University of Texas at Austin.
Wed, Aug 10th
8:30-9:35am
Session 201-C: Flash Arrays Part 1 (Enterprise Storage Track)
Chairperson: Dhaval Brahmbhatt, CEO, PhyChip
Paper Presenters:
Achieving High Availability of Software-Defined All-Flash Arrays with a Shared Nothing Architecture
Weafon Tsao, VP R&D, AccelStor
ICT Infra Structure Employing NV-Array
Denis Ko, Project Manager, SK Telecom Software-Defined-Storage Laboratory
Powerful Management Tools Get the Most out of All-Flash Arrays
James Honey, Sr Product Marketing Manager, SolarWinds
Session Description:
Flash arrays contain multiple SSDs, replacing traditional hard drives. They may be either all-flash with no hard drives at all or hybrids with both types of drives. They are currently very popular in data centers as a packaged solution that provides fast access at a reasonable price. They can do everything a disk array can do, although SSDs usually have lower capacities than hard drives.
About the Chairperson:
Dhaval Brahmbhatt is CEO at PhyChip, a design services company focused on non-volatile memory and high-speed standard backplanes. He has over 30 years of industry experience and holds 11 patents. He was formerly with National Semiconductor, where he led a group with a $150 million nonvolatile memory product line and managed 100 professionals. He also led collaborations with several major international partners. He is a recognized technical expert in IP litigation in areas including memories and controllers. A serial entrepreneur, he has started several companies and took them public or got them acquired. He has been a frequent speaker, chairperson, or board member for many international conferences and has headed such groups as the IEEE SF Bay Area Nanotechnology Council and the Silicon Valley Engineering Council. He has taught classes at Santa Clara University and Ohlone College, as well as for the Society of Photo-Optical Instrumentation Engineers (SPIE). He holds an MSEE from the University of Cincinnati.
Wed, Aug 10th
8:30-9:35am
OPEN  Session 201-D: Why Flash Should Be Used for Every Workload (Enterpries Applications Track)
Organizer: Jay Kramer, President, Network Storage Advisors
Chairperson: Dave Bursky, Technology Editor, Chip Design Magazine
Paper Presenters:
Why Flash Should Be Used for Every Workload
Marc Staimer, President, Dragon Slayer Consulting
Session Description:
Most data centers today use flash memory only for their most critical applications because it’s too expensive. However, they should actually be using flash everywhere. Its better performance, lower operating costs, and other advantages more than compensate for its higher purchase price. Simple total cost analysis, minus infrastructure reductions, plus productivity and revenue gains clearly shows that flash is the right answer for all primary storage needs. Attendees will leave this session knowing how to perform these basic calculations.
Intended Audience:
Data center managers and engineers; infrastructure architects; network and computer managers and engineers; storage engineers and mangers; data center planners; IT managers; CIOs.
About the Organizer:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has long experience in marketing and strategic planning at Unisys.

An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.

Jay has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

About the Chairperson:
Dave Bursky is one of the most respected and most experienced technical journalists in the Silicon Valley. He is currently Principal at PRN Engineering Services and Contributing Editor to Chip Design and Embedded Intel Magazines. Best known for his over 30-year tenure as an Editor at Electronic Design Magazine, he has also been Technical Editorial Manager at Maxim Integrated Products and Semiconductor Editor at CMP Media. He holds MSEE and BSEE degrees from City University of New York.
About the Instructor:
Marc Staimer, President of Dragon Slayer Consulting, is well-known for his in-depth insight and keen understanding of user storage problems.   Marc has published thousands of technology articles and user tips for the TechTarget websites (such as searchstorage.com, searchdatacenter.com, and searchvirtualdesktop.com) and Network Computing magazine.  He has also produced hundreds of white papers, webinars, and seminars for major industry companies such as Cisco, Dell, EMC, HP, NetApp, and Oracle and for smaller companies and startups as well.  His presentations are always well attended because of his entertaining style and the pragmatic, immediately useful information he provides.  His experiences with thousands of end users and hundreds of vendors over the past 35 years provide him with an endless supply of rich, compelling material.  He is widely regarded as one of the top speakers in the computer storage industry with appearances at SNIA events, StorageDecisions, Interop, and GigaOm events.
Wed, Aug 10th
8:30-9:35am
Session IT-5: Future Memories and Today’s Opportunities (Flash Technology Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Aileen Arcilla, Principal, North-of-Center Group
Speaker:
Future Memories and Today’s Opportunities
Jim Handy, General Director, Objective Analysis
Session Description:

Computer architecture today is being driven by the introduction of new memory types.  NAND flash inserted SSDs as a new layer in the memory/storage hierarchy, and the Intel/Micron new 3D XPoint™ memory promises to do the same.  Meanwhile, NVDIMMs are now widely available, driving early adoption of the storage class memory (SCM) approach to computing.

Such new memory technologies are driving major changes in the memory/storage hierarchy, I/O handling, CPU instruction sets, and even data center topologies.

Intended Audience:
Flash users including storage managers and engineers, infrastructure architects, CIOs, and system analysts. Product planners, marketers, and engineers who want to know more about what’s happening with memory technology.
About the Speaker:
Jim Handy is the Director of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 20 years as an industry analyst. He is a leading blogger (as “The Memory Guy” and “The SSD Guy”), a frequent presenter at trade shows, and the author of hundreds of articles and reports. He is often quoted in the electronics trade press. Jim is the author of “The Cache Memory Book” and a patent holder in cache memory design. He holds a BSEE from Georgia Tech and an MBA from the University of Phoenix.
About the Organizer:
Brian Berg is President of Berg Software Design, a consulting organization offering software design services in the storage arena.  His extensive experience with a wide variety of storage devices and interfaces includes work as a project leader, software developer, industry analyst, technical marketer, technical writer, and expert witness.  His consulting clients include Adaptec, Fujitsu Computer Products, Intel, National Semiconductor, Silicon Graphics, and Sony Electronics.  He has been a speaker, session chair, and conference chair at over 50 conferences.  He holds a BS degree from Pacific Lutheran University, and has done graduate work in Computer Science and Electrical Engineering at Stanford University.
About the Chairperson:
Aileen (Alex) Arcilla is a Principal with North-of-Center Group and a consultant focused on market research and strategic planning. She is also active in the Career Action Ministry, a network providing support and services to those in job transition. She was previously a Senior Product Line Manager at Huawei, where she did product marketing for the wireless LAN product line in the US market. She has also been a Contributing Analyst at Heavy Reading and a Senior Analyst with IDC, and has worked in marketing at Cisco and Bell Labs. She holds an MBA from Cornell and a dual Masters in Engineering and Statistics from Rutgers University.
Wed, Aug 10th
8:30-9:35am
Session MI-3: The Role of Memory in Autonomous Driving (Sponsored Session - Micron)
Speaker: Kris Baxter, VP Marketing Embedded Business Unit, Micron
Session Description:

Self-driving cars (or more precisely, autonomous vehicles) have quickly become a popular news item. The idea has even appeared on television (in the Silicon Valley comedy show) and has created concern in military circles (as to what they’ll do with all the people currently designated as drivers). What is the reality here and how does flash memory enter into the equation?

Obviously, the problem is a very complex one that will not be solved overnight. For example, the Society of Automotive Engineers (SAE) has recently come up with a 6-level model describing situations ranging from no automation at all through driver assistance, partial automation, conditional automation, high automation, and full automation. More automation, of course, requires more computing power and much more memory. So flash memory will play an ever larger role as the amount of automation increases. Overall, don’t expect to see a driverless car in the next lane from you in the near future, but you will hear about ones with lots of flash memory in a wide range of special situations.

Intended Audience:
Hardware and software designers, engineering managers and CTOs, memory specialists, product planners and managers, technical marketing engineers, computer board designers, and storage designers and engineers.
About the Speaker:
Kris Baxter is VP Marketing Embedded Business Unit at Micron Technology.  He is responsible for the entire portfolio of products that support next generation automotive applications including infotainment systems, instrument clusters, advanced driver assistance systems, and powertrain.    His work includes developing the innovative and industry leading automotive grade solutions for code and data storage as well as system memory that have enabled Micron to become the top automotive memory supplier in the world.  He has represented Micron on automotive applications at many worldwide events, including Electronica China, and is actively engaged in helping define memory solutions for model year 2020 and beyond with global automotive OEMs, Tier 1, and SoC suppliers.  He was previously Sr Director/GM EMEA and Director Americas for Micron’s Embedded Solutions Group and  has held director-level positions at Numonyx and Intel.  He earned two BS degrees in engineering from University of California at Davis.
Wed, Aug 10th
9:45-10:50pm
OPEN Session 202-A: Flash on the Memory Bus (New Technologies Track)
Organizer: Dave Eggleston, VP Embedded Memory, GlobalFoundries Group
Chairperson: Nathan Brookwood, Research Fellow, Insight 64
Paper Presenters:
New NVM-X Solution with 25.6GB/s Bandwidth
Mike Amidi, CEO, Xitore
Optimizing Applications By Using Flash As System Memory
Kevin Wagner, VP Marketing, Diablo Technologies
DDR4 DIMM Devices With Hybrid DRAM & NVM For Big Data Performances At Low Cost
Xiaobing Lee, Principal Engineer, Huawei
Session Description:
Flash on the memory bus is one of the hottest subsystem solutions to emerge recently. The approach of offering non-volatile memory with high speed and low latency, coupled with the familiar DIMM form factor, has opened up a wide range of new markets for flash. This session will describe the merits of NVDIMMs, ULTRADIMMs, and MCS, and discuss which solution will best meet the target market requirements for both storage and main memory.
About the Organizer:
Dave Eggleston is VP Embedded Memory at GlobalFoundries. He has responsibility for the embedded volatile and non-volatile memory businesses, as well as related strategic direction and initiatives. He was previously the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built the NAND systems engineering organization and led it for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He earned his MSEE from Santa Clara University and his BSEE from Duke University.
About the Chairperson:
Nathan Brookwood is Research Fellow at Insight 64, a semiconductor consulting firm. He has focused recently on microprocessors used in computational applications. His views on the microprocessor market often find their way into articles in mainstream media, business media, and the trade press. He has worked for and with suppliers of mainframes, minicomputers, personal computers, and semiconductors, and he has analyzed and commented on the industry for D.H. Brown Associates and Dataquest. During his 40 year career in the industry, Mr. Brookwood has experience with Micronics Computers, Intergraph, Convergent Technologies, Prime Computer, and Digital Equipment. He is a graduate of MIT and attended Harvard Business School.
Wed, Aug 10th
9:45-10:50pm
Session 202-C: Flash Arrays Part 2 (Enterprise Storage Track)
Chairperson: Jung Yoon, Sr Technical Staff Member, IBM
Paper Presenters:
Improving All Flash Array Performance with Data Compression Accelerators
Juan Deaton, Research Scientist/Engineer, Comtech AHA
Defining Requirements for a Successful All-Flash Datacenter
Aravindan Gopalakrishnan, Product Line Manager, HPE
Session Description:
Flash arrays contain multiple SSDs, replacing hard drives. They may be either all-flash with no hard drives at all or hybrids with both types. They are currently very popular in data centers as a packaged solution that provides fast access at a reasonable price. They can serve all the functions of the widely used disk arrays, although SSDs usually have lower capacities than hard drives.
About the Chairperson:
Jung Yoon is a Senior Technical Staff Member and Technology and Quality Lead in IBM’s Procurement Engineering Organization.  He has over 25 years experience at IBM, where he is currently responsible for Advanced Memory Technology (DRAM, Flash, and SSD) Qualification and Quality Management across all server brands and applications. He is also responsible for IBM end-to-end manufacturing and customer quality support.  He has presented at several conferences, including previous Flash Memory Summits. He received his PhD in Materials Science from Seoul National University (Korea).
Wed, Aug 10th
9:45-10:50pm
OPEN Session 202-D: The Best Way to Solve Killer Performance Problems (Enterprise Applications Track)
Organizer: Jay Kramer, President, Network Storage Advisors
Chairperson: Joseph Chen, VP Engineering, ULINK Technology
Speaker: Howard Marks, Consultant, DeepStorage
Session Description:
All data centers face similar never-ending performance problems with common applications such as databases, data analytics, and security.  Flash memory offers a simple upgrade with no laborious analysis, software changes, or major hardware revisions.  It’s often just a drop-in replacement.  And special implementations can frequently do even better with only a little more effort.  In practice, flash memory is generally the fastest, simplest, and cheapest way to solve your data center’s most pressing performance issues.
Intended Audience:
Data center managers and engineers; infrastructure architects; network and computer managers and engineers; storage engineers and managers; data center planners; IT managers; CIOs; product managers, product marketing managers, and product planners.
About the Organizer:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has long experience in marketing and strategic planning at Unisys.

An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.

Jay has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

About the Chairperson:
Joseph Chen is VP Engineering at Ulink Technology, a supplier of IT storage interface test tools. His focus areas include enterprise HDD/SSD development and qualification, SoC technical management, self-encrypted drives, and industry standards such as T10, IEEE 1667, and the Trusted Computing Group. He was previously Director of Systems Technology and Senior Firmware Manager at Samsung Electronics - SISA. At Samsung, he supervised SAS SSD design and development and managed the self-encrypting drive (SED) development project to produce Opal compliance. He has 30 years experience in the high-technology industry, including positions at Silicon Magic and Cirrus Logic. He holds an MS in computer science from Texas A&M University.
Wed, Aug 10th
9:45-10:50pm
Session IT-6: The Business of NAND: Trends, Forecast, and Challenges (Business/Marketing Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Aileen Arcilla, Principal, North-of-Center Group
Paper Presenters:
The Business of NAND: Trends, Forecast, and Challenges
Rahul Advani, Director Product Marketing, Microsemi, AND Mark Webb, President, MKW Ventures
Session Description:

All major NAND manufacturers will move to 3D technology over the next few years. However, ramp rate, cost structure, and technology vary. Key factors include:

  • Fab transition variances of ramp from 2D NAND which is critical to maximizing profit
  • Measurable technology markers such as percentage of 2D to 3D bits, MLC to TLC mix, and charge trap vs. floating gate focus
  • Segment focus of vendors and need to support 2D NAND output for applications requiring lower capacities
  • Key end user segment trends, such as (1) changing division between cloud and local client storage (2) SSD replacement rates of HDDs in client and enterprise, and (3) mobile flash capacity
  • Key emerging memory trends, particularly the impact of 3D XPoint™, MRAM, and ReRAM technologies on architectures and thus on incumbent NAND and DRAM
  • Major specific discussions and forecasts include 3D NAND technology status today, expected 3D NAND penetration over the next 2-5 years, and required MLC and TLC splits and milestones. Modeled costs for 2D and 3D NAND are presented along with assumptions on technology progress and possible tipping points
Intended Audience:
Hardware and software design engineers, engineering managers, storage designers and engineers, system designers and engineers. Product planners, marketers, and engineers who want to know more about what’s happening with memory technology.
About the Organizer:
Brian Berg is President of Berg Software Design, a consulting organization offering software design services in the storage arena.  His extensive experience with a wide variety of storage devices and interfaces includes work as a project leader, software developer, industry analyst, technical marketer, technical writer, and expert witness.  His consulting clients include Adaptec, Fujitsu Computer Products, Intel, National Semiconductor, Silicon Graphics, and Sony Electronics.  He has been a speaker, session chair, and conference chair at over 50 conferences.  He holds a BS degree from Pacific Lutheran University, and has done graduate work in Computer Science and Electrical Engineering at Stanford University.
About the Chairperson:
Aileen (Alex) Arcilla is a Principal with North-of-Center Group and a consultant focused on market research and strategic planning. She is also active in the Career Action Ministry, a network providing support and services to those in job transition. She was previously a Senior Product Line Manager at Huawei, where she did product marketing for the wireless LAN product line in the US market. She has also been a Contributing Analyst at Heavy Reading and a Senior Analyst with IDC, and has worked in marketing at Cisco and Bell Labs. She holds an MBA from Cornell and a dual Masters in Engineering and Statistics from Rutgers University.
About the Speakers:
Rahul Advani is Director Flash Products at Microsemi, where he is responsible for product marketing for PCIe controllers and memory selection for enterprise storage lines (NAND, DRAM, and next generation memories). He is involved in product planning and development, market analysis and strategy, partnership and ecosystem development, and long-term planning. He was previously Director Enterprise Marketing at Micron Technology and Director Technology Planning at Intel, where he focused on system-level architecture and process technology. He has over 15 years of experience in the technology industry. Rahul holds a PhD in Engineering from MIT and a BSEE from Cornell.

Mark Webb is Principal/Consultant at MKW Ventures Consulting. He is currently working in the areas of SSD and semiconductor technology and competitive analysis as well as SSD business and market development. Mark works with SSD OEM and ODM companies, storage providers, controller companies, and semiconductor manufacturers.

He was previously Director of Manufacturing for the NVM Solutions Group at Intel, where he was responsible for SSD system and NAND component manufacturing. Previously, Mark was Corporate Product Quality and Reliability Manager for IM Flash Technologies during the period the company became the industry leader in NAND technology and cost. He also held engineering and manufacturing leadership roles in logic and memory technology during 20 years at Intel.

Wed, Aug 10th
11:00-11:30am
Kyo-Won Jin photo
OPEN - Keynote 7: NAND Satisfies Both Performance-Based and Cost-Sensitive Enterprise Applications
Speaker: Kyo-Won Jin, Sr VP, Head of NAND, SK Hynix
Introducer: Jim Handy, Director/Chief Analyst, Objective Analysis
Abstract:

NAND flash satisfies both performance and capacity needs in today’s enterprise market. On the one hand, NAND flash can provide the low latency and high bandwidth required by high-performance computing, analytics, security, database, video, media and entertainment, and financial applications. On the other hand, it can offer low-enough costs, particularly when operating expenses are considered, to replace hard drives in ordinary business applications and even in archiving, disaster recovery, and backup. 3D NAND can extend NAND’s capabilities even further in both areas, and means that flash will also be the major storage mechanism in emerging areas such as clouds and hyperconverged infrastructures.

About the Speaker:

Kyo Won Jin is Senior Vice President and Head of the NAND Division at SK Hynix. He is responsible for all NAND development activities from product planning through development and productization. He previously oversaw the DRAM Product Development Group and NAND Product Planning Office.

With his extensive 30 years of experience in DRAM and NAND design, product planning, and productization, Kyo Won has played a major role in SK Hynix’s turnaround, helping the company become a global leader. He also served as the Head of the Semiconductor Planning Office at SK Telecom (a wireless telecommunications operator in Korea) for two years where he acquired broad knowledge of business development in the telecom industry.

In recognition of his contributions to the semiconductor industry, he was awarded the Presidential Citation of the Republic of Korea. He holds a BS in physics from Seoul National University.

About SK Hynix:
For more information, see SK Hynix.com
Wed, Aug 10th
11:30am-Noon
Jae Jeongphoto
Ryan Smith photo
OPEN - Keynote 8: 3D NAND is the Leadership Technology for Server Storage
Speaker: Ryan Smith, Director NAND Product Marketing, Samsung Semiconductor and Jaeheon Jeong,. Executive VP R&D, Samsung Memory Business
Introducer: Jim Handy, Director/Chief Analyst, Objective Analysis
Abstract:
To meet the demands of big data, cloud computing and real-time analysis, data center managers, enterprise customers and ecosystem partners require non-volatile memory with increased performance, higher densities, smaller footprints and a strong TCO. 3D NAND is the production methodology best able to meet those marketplace needs. Advances already in the pipeline will provide higher capacity devices with better operating characteristics for server workloads and for the ever-increasing needs of clouds and mega-websites. In particular, such devices will be especially well-suited for rapidly emerging NVMe SSD technology. Special requirements for low power consumption, small size, low latency, and ultra-high capacity will also be met. Technological progress will continue unabated along all of these avenues as 3D NAND reaches its full potential.
About the Speakers:

Ryan Smith is Director NAND Product Marketing at Samsung Semiconductor.  He is Samsung’s primary U.S. spokesperson on solid state drives and oversees all U.S. NAND marketing activities, making him a key figure in a multibillion dollar, industry-leading effort.  He has worked extensively on developing markets for both client and enterprise SSDs.  His current interests focus on NVMe and high-capacity SAS SSDs, as well as further extending NAND markets to such applications as the Internet-of-Things (IoT), video streaming, virtual reality, and security devices.  He has presented at many conferences for Samsung, including VMworld, Samsung SSD Global Summit, Storage Visions, and previous Flash Memory Summits. He has prior experience in the storage industry with Xyratex, nStor, and ANDATACO.  He earned a BS in Information Decision Systems from San Diego State University.

Jaeheon Jeongis Executive Vice President of the Samsung Memory Business and currently oversees solution product R&D, which delivers flash storage products ranging from micro-SD cards to enterprise SSDs. Before taking on his current position, he was with Samsung’s controller team and later led its software development team. He initiated major industry-leading projects such as those involving the industry-first AHCI PCIe SSD, enterprise NVMe SSDs, and UFS solutions. Recently, he led the push behind the large-capacity storage that best utilizes V-NAND technology, including the world largest 2.5” 16TB SAS SSD. He also has played a key role in expediting the HDD to SSD transition.

About Samsung:
For more information, see Samsung.com
Wed, Aug 10th
2:00-2:30pm
Derek Dicker photo
OPEN - Keynote 9: The NVMe Inflection Point
Speaker: Derek Dicker, VP/Business Unit Manager - Performance Storage, Microsemi
Introducer: Frank Berry, President/Chief Analyst, IT Brand Pulse
Abstract:
NVMe SSDs are currently enabling a new level of performance for primary storage in enterprise and hyperscale applications, while maintaining full conformity with a widely used standard interface. Competition and technology innovation have enabled cost-effective products to come to market featuring varied form factors, capacities, and capabilities. Meanwhile, storage vendors are delivering enclosures optimized for aggregating and managing large numbers of NVMe SSDs. And lastly, the industry is rallying around standards efforts to help achieve interoperability and volume economics. Such initiatives include fabrics, drive- , and enclosure-management efforts. Opportunities still exist for more innovation in this exciting new tier of storage, involving both hardware and software.
About the Speaker:

Derek Dicker is VP/Business Unit Managerfor the Performance Storage Business Unit (PSBU) at Microsemi. He has P&L responsibility for PCIe storage switches, SSD controllers, and NV-RAM drives. Dicker previously was VP Performance Solutions Group at PMC-Sierra before its acquisition by Microsemi. At PMC, he led the team that introduced the first and fastest merchant enterprise NVMe PCIe SSD controller and NV-RAM drive portfolio, and introduced a new category of PCIe storage switches, including the first NVMe JBOD-optimized switch solutions.

Prior to launching the performance storage business unit, Dicker headed marketing for PMC’s enterprise storage division, where he and his team defined, launched, and ramped the company’s 12G SAS product portfolio, featuring industry-leading port count and performance SAS/SATA RoCs/IoCs and expanders. Before joining PMC, he was vice president and general manager for the networking division at IDT. He spent the early part of his career at Intel in sales and marketing positions, including the role of chief of staff/technical assistant to the executive vice president and general manager of the Intel Communications Group. Dicker earned a BS in Computer Science and Engineering from UCLA, and later attended the Stanford Executive Program.

About Micorsemi:
For more information, see Microsemi.com
Wed, Aug 10th
2:40-3:10pm
Phil Brace photo
OPEN - Keynote 10: Design Efficient Storage Systems with Both Flash and HDDs
Speaker: Phil Brace, President Cloud Systems and Silicon Group, Seagate
Introducer: Frank Berry, President/Chief Analyst, IT Brand Pulse
Abstract:
Efficient storage systems today involve both flash and HDDs. Flash provides fast access but limited capacity. HDDs provide huge capacities with relatively long access times. Proven, effective caching software will allow the best use of both kinds of storage. Direct transfers to and from storage elements (without processor involvement) will also speed up systems generally. The latest SMR HDDs can provide cost-effective storage in situations such as archiving that can tolerate longer access times. Designers must combine the latest flash and HDD technologies to produce optimized storage systems with the best cost per TB and per IOP. The end result will be better ROI for such applications as real-time data analysis, big data processing, and hyperscale data centers.
About the Speaker:

Phil Brace is president of Seagate’s Cloud Systems and Silicon Group, responsible for the full breadth of enterprise storage systems, flash technology, and silicon R&D. This includes Seagate's growth initiatives in cloud computing and solid state technology, optimized to build storage solutions for next-generation workloads and new levels of performance for OEM and cloud customers. Brace brings over 20 years of semiconductor and systems experience to his current role.

Brace previously headed up Seagate’s Electronics Solutions organization. Before joining Seagate, he spent nine years at LSI in senior technology and business leadership roles, including executive vice president of the Storage Solutions Group, senior vice president and general manager of the Storage Peripherals Division, and senior vice president of the marketing communications, corporate communications, investor relations and strategic planning functions.

Earlier in his career, Brace worked at Intel, where he served as general manager of Server Platforms Group Marketing, leading the organization charged with worldwide product and technical marketing, including demand creation for technologies across all of Intel’s server business.

Brace received his MSEE from California State University, Sacramento and his Bachelor’s degree in Computer Engineering from the University of Waterloo (Canada).

About Seagate:
For more information, see Seagate.com
Wed, Aug 10th
3:10-3:40pm
Daniel Cobb photo
OPEN - Keynote 11: Flash Storage Meets Persistent Memory: The Modern Data Center Changes Forever!
Speaker: Daniel Cobb, Sr., EMC Fellow, Vice President - New Media Strategy, EMC
Introducer: Frank Berry, President/Chief Analyst, IT Brand Pulse
Abstract:
The backdrop of big data volume, cloud data ubiquity, and IoT data velocity is putting tremendous pressure on data centers to increase their performance and scalability rapidly. The key to doing this is persistent memory, storage that operates at memory speeds. It will allow server designers and storage architects to define a new memory-centric architecture (MCA). The result is to exploit breakthrough technology capabilities to create a next-generation data center with real-time, high-frequency, low-latency data management frameworks.
About the Speaker:

Danny Cobb is a Fellow and VP New Media Strategy at EMC, where he leads global technology strategy and architecture for emerging storage media. His work is central to EMC’s leadership in the IT industry’s transition from hard drives to flash memory for primary storage. Cobb is currently responsible for the technological readiness, investment priorities, and product strategies that prepare EMC’s customers for the coming wave of emerging memories.

Danny also has led early stage product and technology initiatives as CTO of the Flash Technologies Division, Converged Infrastructure, and Data De-Duplication. His special interest areas include server and storage design, system performance, and the hardware/software interface.

Cobb was previously a founding team member of Storigen Systems (acquired by EMC), where he led system architecture and platform design for an innovative rich media delivery engine. His experience includes working on file systems at Avid Technology and operating systems at Digital Equipment.

Cobb earned a BS in Computer Science from the University of Vermont. He holds several patents in distributed systems and storage design, and he often advises early stage companies and venture capital firms.

About EMC:
For more information, see EMC.com
Wed, Aug 10th
3:50-4:55pm
OPEN Session 203-A: RRAM (New Technologies Track)
Organizer/Chairperson: Dave Eggleston, VP Embedded Memory, GlobalFoundries
Panelists:
Seshuhabu Desu, CTO, 4DS
Wei Lu, Chief Scientist/Co-Founder, Crossbar
Advanced Prototyping Service for Non-Volatile Memory Technologies: Latest Results and Future Trends
Hughes Metras, VP Strategic Partnerships North America, CEA-Leti
RRAM Status and Forecast
Mark Webb, President, MKW Ventures
Session Description:
RRAM (resistive RAM) development keeps progressing, with companies using a variety of approaches to pursue potential applications in high capacity storage, mid-range nonvolatile caches, and low cost embedded solutions. Come hear industry leaders offer views on the current state of RRAM technology, the target applications, and the road to commercialization.
Intended Audience:
Hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and memory specialists.
About the Organizer/Chairperson:
Dave Eggleston is VP Embedded Memory at GlobalFoundries. He has responsibility for the embedded volatile and non-volatile memory businesses, as well as related strategic direction and initiatives. He was previously the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built the NAND systems engineering organization and led it for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He earned his MSEE from Santa Clara University and his BSEE from Duke University.
Wed, Aug 10th
3:50-4:55pm
OPEN Session 203-B: Embedded Applications Part 1 (Embedded Systems Track)
Organizer/Chairperson: Tom McCormick, Chief Engineer/Technologist, Swissbit
Paper Presenters:
Optimizing Embedded SSDs for Performance and Beyond Prevention-Report-Analysis
Crystal Chang, Sr Director Strategic Marketing Development, ATP Electronics
Case for Industrial Embedded Flash Storage
Steve Larrivee, VP Sales/Marketing, Cactus Technologies
How Data Analysis Benefits Embedded Applications
Thomas Hsiao, Sr Manager Embedded Business, Phison Electronic
Lifetime Estimation and Health Monitoring
Axel Mehnert, VP Marketing, Hyperstone
Session Description:
Embedded systems have long used flash memory to support highly diverse system features and functionality under a wide range of operating conditions. In recent years, cost pressures from consumer applications have reduced the performance characteristics of the most widely available flash memory devices and have strained their ability to meet the more stringent reliability requirements of embedded applications. Embedded flash must have special characteristics to meet industrial, mil/aero, and other applications’ needs in areas such as temperature, pressure, operating lifetime, shock, vibration, EMI, RFI, and radiation exposure.
Intended Audience:
Embedded systems designers including hardware and software designers, engineering managers, system analysts, product designers, product engineers, and marketing managers.
About the Organizer/Chairperson:
Thomas McCormick is currently Chief Engineer/Technologist at Swissbit, where he leads market focused R&D for product development and full life cycle support.  He has over twenty years experience designing PC and embedded computer systems, including over fifteen years focused on flash memory product research and development.. His on-going research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications.  He has presented at Flash Memory Summit and the Non-Volatile Memory Workshop, and has published an article on embedded flash in EE Times.  He holds a PhD in Computer Engineering from Northeastern University, an MBA and an MS in Computing Engineering from the University of Massachusetts at Lowell, and an MSME and BSME (summa cum laude) from Drexel University. 
Wed, Aug 10th
3:50-4:55pm
Session 203-C: Flash in Cloud Computing (Enterprise Storage Track)
Chairperson: Brian Zahnstecher, Principal, PowerRox
Paper Presenters:
Evolution of Rack Scale Architecture Storage
Murugusamy (Sammy) Nachimuthu, Principal Engineer, Intel
Flash in a Hybrid Cloud World
Steve Knipple, Principal Consultant, Cloud Shift Advisors
NVMeoF Storage Volumes for Containers
Gunna Marripudi, Principal Architect, Samsung Semiconductor, AND Anu Suhas, Sr Staff Storage Architect, Samsung Semiconductor
Wed, Aug 10th
3:50-4:55pm
OPEN Session 203-D: CMO Panel (Business/Marketing Track)
Organizer/Chairperson: Jay Kramer, President, Network Storage Advisors
Palists:
Christine Heckart, CMO, Brocade
Amy Love, CMO, Violin Memory
Jonathan Martin, CMO, Pure Storage
Molly Rector, CMO, DataDirect Networks
Session Description:
CMOs face many complex issues in marketing enterprise flash storage. Customers have cost concerns, as well as questions about lifetime, interoperability, software, and other problems. Surely most now agree that flash is the storage medium of the future, but there are still open questions as to how long the transition will take, whether flash will continue to advance technologically, and how much capacity flash can provide.
About the Organizer/Chairperson:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has long experience in marketing and strategic planning at Unisys.

An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.

Jay has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

Wed, Aug 10th
3:50-4:55pm
OPEN Session 203-E: How Flash Is a Key to Augmented Reality on Wearables (Wearables Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Jon Peddie, CEO, Peddie Research
Panelists:
Daryl Sartain, Director Virtual Reality/Alliances, AMD
Chris Croteau, Director Strategic Business Development, Intel
Soulaiman Itani, CTO/Founder, Atheer
Rick Tewell, Sr VP System Solutions, VeriSilicon
Manuel Gutierrez-Novelo, CTO, ImmersiON-VRelia
Session Description:

Augmented reality (AR) mixes reality with simulation. It allows users to add to real scenes from information contained in databases or other sources. Such information could include pop-up instructions (for example, on how to repair a particular device that has come into view), historical records (how long something has been in use and how it has performed), simulated views of a proposed project or product – or its effects, chemical composition, expert opinions, or sales details (such as price, current availability, and delivery schedule). That is, the viewer can have immediate access to information he or she would otherwise have to find somewhere or visualize. The information could include sounds, music, videos, graphics, images, database records, or whatever. It’s just there when you want it, regardless of where it is actually stored. Flash memory enables quick storage, retrieval, and use of the data.thus enabling practical applications in education and training, military and business intelligence, medicine, architecture, process and industrial control, and multimedia, to name just a few. 

The session will help engineers and developers explore how flash memory and AR can be combined to deliver a new family of applications.

Intended Audience:
Hardware and Software Designers
Engineering Managers and CTOs
Product Planners and Managers
Systems Engineers and Analysts
Marketing, MarCom, and Product Management Specialists
About the Organizer:
Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities.
About the Chairperson:
Dr. Jon Peddie is President of Jon Peddie Research, a leading technically oriented computer graphics marketing and management-consulting firm. He provides specialized services to senior and middle management in computer companies and major computer users. Jon Peddie is widely recognized as one of the pioneers of the graphics industry. He lectures at many conferences and universities on topics in graphics technology and emerging trends in digital media technology. An influential analyst, he regularly advises investors in the technology sector. Frequently quoted in trade and business publications, he was the president of The Siggraph Pioneers, contributes articles to many publications, and was given the Life Time Achievement award in 2015 from the CAAD society. He is also the author or co-author of several books on graphics, multimedia, and display technology.
Wed, Aug 10th
3:50-4:55pm
Session IT-7: Opportunities from Our Compute, Network, and Storage Inflection Points (Enterprise Storage Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Aileen Arcilla, Principal, North-of-Center Group
Speaker:
Opportunities from Our Compute, Network, and Storage Inflection Points
Rob Peglar, Sr VP/CTO, Symbolic IO
Session Description:
Hardware platforms have changed greatly in recent years. The advent of big data has put an emphasis on memory-centric data systems, but actual use of them was limited by high cost and power consumption. However, new developments in lower power, higher-density persistent memory have changed the situation. Technologies such as 3D XPoint™ offer byte-addressable non-volatile memory with throughput close to that of DRAM. Will such hardware advances revolutionize the data ecosystem? How will flash and SSD-based data infrastructures changes?  Will designers be able to treat data differently with these platforms, instead of just using them as fast persistent block devices?  There are many critical questions yet to be answered to take maximum advantages of these long-awaited memory/storage devices.
Intended Audience:
Hardware and software design engineers, engineering managers, storage designers and engineers, system designers and engineers. Product planners, marketers, and engineers who want to know more about what’s happening with memory technology
About the Speaker:

Rob Peglar is Sr VP/CTO at startup Symbolic IO, where he focuses on making complex workloads simpler, optimizing the use and understanding of data by businesses, and educating storage users. He was previously Vice President, Advanced Storage at Micron Technology, and a member of the Storage Business Unit’s five-person global leadership team. The unit, with $3-plus billion dollars annual revenue, provides solid state disk (SSD) and other non-volatile memory products such as 3D NAND and 3D Xpoint™.

Rob is a 40-year veteran of the storage industry, published author, and frequent industry speaker at leading storage and cloud-related seminars and conferences worldwide. He was previously CTO Americas for EMC Isilon, responsible for customer-facing scale-out NAS technology requirements, designs, and implementations. Rob’s team directed hundreds of strategic customer engagements, spanning multiple product releases and integrated solutions stacks. His team pioneered the first customer deployments of the Hadoop Filesystem (HDFS) embedded in a scale-out NAS platform.

He has also been a Senior Fellow and VP Technology at Xiotech, principal storage architect for StorageTek, and Manager of UNIX Development for ETA Systems.

Rob is a member of the Board of Directors of the Storage Networking Industry Association (SNIA) and a member of the Program Executive Committee for the Flash Memory Summit. He holds a BS in computer science from Washington University (St. Louis, MO) and did graduate work there.

About the Organizer:
Brian Berg is President of Berg Software Design, a consulting organization offering software design services in the storage arena.  His extensive experience with a wide variety of storage devices and interfaces includes work as a project leader, software developer, industry analyst, technical marketer, technical writer, and expert witness.  His consulting clients include Adaptec, Fujitsu Computer Products, Intel, National Semiconductor, Silicon Graphics, and Sony Electronics.  He has been a speaker, session chair, and conference chair at over 50 conferences.  He holds a BS degree from Pacific Lutheran University, and has done graduate work in Computer Science and Electrical Engineering at Stanford University.
About the Chairperson:
Aileen (Alex) Arcilla is a Principal with North-of-Center Group and a consultant focused on market research and strategic planning. She is also active in the Career Action Ministry, a network providing support and services to those in job transition. She was previously a Senior Product Line Manager at Huawei, where she did product marketing for the wireless LAN product line in the US market. She has also been a Contributing Analyst at Heavy Reading and a Senior Analyst with IDC, and has worked in marketing at Cisco and Bell Labs. She holds an MBA from Cornell and a dual Masters in Engineering and Statistics from Rutgers University.
Wed, Aug 10th
5:10-6:15pm
OPEN Session 204-A: MRAM (New Technologies Track)
Organizer: Dave Eggleston, VP Embedded Memory, GlobalFoundries
Chairperson: Seshuhabu Desu, CTO, 4DS
Panelists:
Barry Hoberman, CEO, Spin Transfer Technologies
Joe O'Hare, Director Marketing, Everspin Technologies
Introduction to Spin Transfer Torque RAM
Eric Evarts, Physicist, NIST
Hamid Haidari, VP WW Sales/Business Development, Avalanche Technology
Session Description:
MRAM is rapidly entering the marketplace with the production of 64Mb standalone STT-MRAM, and the integration of embedded MRAM integrated with 28nm logic. The world’s fastest SSDs leveraging a MRAM cache have been announced, and non-volatile (NV) logic with MRAM elements has been proposed. The distinguished panelists will discuss the enormous range of MRAM applications, the current state of development and commercialization, and the disruption and opportunities MRAM creates.
Intended Audience:
Hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and memory specialists
About the Organizer:
Dave Eggleston is VP Embedded Memory at GlobalFoundries. He has responsibility for the embedded volatile and non-volatile memory businesses, as well as related strategic direction and initiatives. He was previously Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built the NAND systems engineering organization and led it for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He earned his MSEE from Santa Clara University and his BSEE from Duke University.
About the Chairperson:
Seshubabu Desu is CTO at 4DS, a startup working on ReRAM technology. He is in charge of non-volatile memory technology and product development. He was previously Dean of SUNY Binghamton’s Watson School of Engineering, Head of the Electrical and Computer Engineering Department at University of Massachusetts Amherst, and a professor at Virginia Tech. He holds 30 US patents and has written 240 refereed technical articles (and is a highly cited researcher). He also has co-edited six books and supervised over 30 MS and PhD theses. He is a Fellow of both IEEE and the American Ceramic Society. His previous experience includes being a Group Leader at GE and a Senior Member of Technical Staff at Bell Laboratories. He holds a PhD in Materials Science and Engineering from the University of Illinois at Urbana-Champaign.
Wed, Aug 10th
5:10-6:15pm
OPEN Session 204-B: Embedded Applications Part 2 (Embedded Systems Track)
Organizer: Tom McCormick, Chief Engineer/Technologist, Swissbit
Chairperson: Aravind Ramamoorthy, Product Line Manager, Micron
Paper Presenters:
How to Ruggedize an SSD
Chris Budd, Director Engineering, SMART High-Reliability Solutions
Memory Needs for Industrial Applications
Edward Chow, Product Line Director, Micron
Can Embedded Applications Utilize the Latest Flash Storage Technologies?
Grady Lambert, Sr Director Embedded, Swissbit
Session Description:
Embedded systems have long used flash memory to support highly diverse system features and functionality under a wide range of operating conditions. In recent years, cost pressures from consumer applications have reduced the performance characteristics of the most widely available flash memory devices and have strained their ability to meet the more stringent reliability requirements of embedded applications. Embedded flash must have special characteristics to meet industrial, mil/aero, and other applications’ needs in areas such as temperature, pressure, operating lifetime, shock, vibration, EMI, RFI, and radiation exposure.
Intended Audience:
Embedded systems designers including hardware and software designers, engineering managers, system analysts, product designers, product engineers, and marketing managers.
About the Organizer:
Thomas McCormick is currently Chief Engineer/Technologist at Swissbit, where he leads product development from concept through end-of-life.  He has over twenty years experience designing PC and embedded computer systems, including the last 15 years focused on flash memory product research and development. He is also currently pursuing his PhD in Computer Engineering at Northeastern University. His research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications.  He has presented at Flash Memory Summit and the Non-Volatile Memory Workshop and has published an article on embedded flash in EE Times.  He holds an MBA and an MS in embedded computing systems from the University of Massachusetts at Lowell and an MSME and BSME (summa cum laude) from Drexel University. 
About the Chairperson:
Aravind Ramamoorthy is the NAND product line director in the embedded business unit at Micron where he leads the marketing team and the business line function  for all embedded NAND products from discrete components to e.MMC, SSDs, and removable cards. Before joining Micron, Aravind was a senior manager in the packaging and quality organization at Numonyx and Intel where his team received many divisional recognition awards for developing leading edge multichip packages. He has co-authored 5 industry papers and holds a patent.  He earned a Master’s in mechanical engineering from the University of Maryland and an MBA from University of California, Berkeley.
Wed, Aug 10th
5:10-6:15pm
OPEN Session 204-C: Women in the Storage Industry (General Track)
Organizer/Chairperson: Camberley Bates, Managing Director/Analyst, Evaluator Group

This session will begin with a showing of the fascinating 20-minute documentary “The Programmers” about the six women who were the first actual computer programmers. They wrote the programs that made the ENIAC (the first working computer) do its job. The film includes interviews with the women and film clips from the times. A don’t miss experience that shows that women have been involved in computers since the very beginning. The videos of the beginning of computing are incredible by themselves – you’ll see what true pioneers like Eckert, Goldstine, and Mauchly looked like (warning – they were all incredibly young!).

Featuring the excellent short film, "The Programmers," about the women who programmed the ENIAC, the world's first working computer. A fascinating story combined with a look into the history of computing featuring the ENIAC itself plus its originators Eckert, Mauchly, and Goldstine. Not to be missed!

Panelists:
Christine Heckart, CMO, Brocade
Amy Love, CMO, Violin Memory
Barbara Nelson, Independent Consultant and former EVP/GM, IronKey/Imation
Molly Rector, CMO, DataDirect Networks
Joan Wrabetz, CTO, Qualisystems
Session Description:
In North America, women make up less than 23% of the technology industry workforce, less than 6% of industry leadership, and less than 8% of heads of technology startups. Why is this true and why do efforts to change the situation produce few results? Key issues include what makes women choose to enter an area in which they are a small minority, what challenges do they face, and what opportunities have come out of it. Obviously, identifying more effective strategies for changing the situation is very difficult. However, women currently make up 57% of the US college student population, so industry cannot ignore the problem.
About the Organizer/Chairperson:
Camberley Bates is Managing Director and Analyst for Evaluator Group, a market research and consulting company. She is responsible for corporate leadership and coverage of go-to-market and channel strategies. A 20-year industry veteran, she has led sales and marketing teams at Veritas Software, GE-Access, and EDS. Her experience includes leading a worldwide marketing team, growing a new division of a distribution company from $14 million to $500 million in revenues, and creating new market categories. She holds a BS degree in International Business from California State University Long Beach and executive certificates from Wellesley and Wharton School of Business.
Wed, Aug 10th
5:10-6:15pm
OPEN Session 204-D: Selecting the Right Flash Memory for Your Application (Enterprise Applications Track)
Organizer: Jay Kramer, President, Network Storage Advisors
Chairperson: George Crump, Lead Analyst, Storage Switzerland
Panelists
Dan Leary, VP Corporate Development, Nimble Storage
Matt Kixmoeller, VP Products, Pure Storage
Val Bercovici, CTO, NetApp SolidFire
Josh Epstein, VP Global Marketing, Kaminario
Rob Commins, VP Marketing, Tegile
Session Description:
What’s right for your application? Is it an all-flash array, a hybrid array, or perhaps just a collection of SAS, SATA, or NVMe SSDs? Obviously, it depends on what your application needs in terms of speed, lifetime, and other characteristics. It also depends on what your expertise is and what you’re comfortable with handling. You have to consider what kind of support (if any) you need and what software you have or must acquire. How much can you afford to spend and what kind of ROI must you have to justify the purchase? There is plenty of technology out there (generally more than most buyers have the time to evaluate), so how do you make reasonable choices? As flash becomes more widespread, vendors are offering a greater variety of solutions based on it.  They differ widely in capabilities, ease of use, cost, software and hardware support, and suitability for particular applications.  Simple analysis can generally show you how to pick the right product for your application and get the most bang for your bucks.
Intended Audience:
Data center managers and engineers; infrastructure architects; network and computer managers and engineers; storage engineers and maangers; data center planners; IT managers; CIOs.
About the Organizer:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has long experience in marketing and strategic planning at Unisys.

An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.

Jay has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

About the Chairperson:
George Crump is a leading storage analyst focused on the emerging subjects of big data, solid state storage, virtualization, and cloud computing.  He is widely recognized for his blogs, whitepapers, and videos on such current issues as all-flash arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking.  His popular whiteboard sessions, in which he leads key vendors through their solutions to data center problems, have also gotten tremendous attention.  As President and Founder of Storage Switzerland, an analyst firm focused on the storage, virtualization, and cloud markets, he provides marketing, product definition, technical writing, presentation training, and product planning services to storage vendors, integrators, and end users.  He has spoken or moderated at many conferences including Flash Memory Summit, StorageVisions, Pure Evolve, and Storage Networking World.    He has 25 years of experience designing storage solutions for data centers across the US. Before founding Storage Switzerland,  he was CTO at SANZ, a large storage integrator where he led technology testing, integration, and product selection.  The “Switzerland” in his firm’s name indicates his pledge to provide neutral analysis of the storage marketplace, rather than focusing on a single vendor or approach. 
Wed, Aug 10th
5:10-6:15pm
OPEN Session 204-E: Analyst Roundtable: Delivering Speed, Performance, and Security to Always-On Devices (Wearables Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Leading Business/Financial Media Editor
Panelists
Ben Bajarin, Sr Analyst, Creative Strategies
John Feland, Sr Analyst, Argus Insights
Jon Peddie, President, Peddie Research
Session Description:
What will happen with wearables in the years ahead? Will they continue to produce the strong reaction that occurred with Google Glass? Or will they become as commonplace and unthreatening as an ordinary wristwatch or earbuds? Will people always think of them as creating an army of zombies who live in their own worlds, interacting with nothing except the machines they wear? Surely there will be a host of new (and both unforeseen and unimagined) applications as there have been with PCs and cellphones. What hints do we currently have of what these might be? Our panel will include long-established analysts, industry figures, and others who will try to make sense of an early stage in a major industry.
Intended Audience:
Hardware and Software Designers
Engineering Managers and CTOs
Product Planners and Managers
Systems Engineers and Analysts
Marketing, MarCom, and Product Management Specialists
About the Organizer:
Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has written more than 200 articles on management, marketing, and communications. He is also a widely quoted and recognized insider commentator and interpreter of PC/CE industry trends and activities.
About the Chairperson:
The chairperson is a West Coast editor for a leading national media outlet.
Wed, Aug 10th
5:10-6:15pm
Session IT-8: Storage in Media and Entertainment: The Flash Advantage (Media/Entertainment Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Aileen Arcilla, Principal, North-of-Center Group
Speaker:
Storage in Media and Entertainment: The Flash Advantage
Tom Coughlin, President, Coughlin Associates
Session Description:
Many activities in the modern digital media and entertainment workflow mimic applications in other industries, but they also have peculiarities. Some operations require high performance, high IOPS to capture, edit, or deliver content. Others require large pools of rich media content. Flash memory is finding increasing use for high performance media workflow operations, particularly as its cost declines. Solid-state storage is also playing a greater role in content creation and acquisition, post-production, and content deliver,y as well as archiving and digital preservation. With increases in rich media resolution, higher dynamic range, and faster frame rates, the performance requirements for today’s media workflows provides a growth opportunity for solid state storage.
Intended Audience:
Storage designers and engineers, system designers and engineers, media and entertainment IT specialists, and consultants. Product planners, marketers, and engineers who want to know more about what’s happening with storage in media and entertainment
About the Speaker:
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 20 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Electronics: The Essential Guide”, published by a division of Elsevier. He is also the organizer of the annual Storage Visions Conference and the Creative Storage Conference.
About the Organizer:
Brian Berg is President of Berg Software Design, a consulting organization offering software design services in the storage arena.  His extensive experience with a wide variety of storage devices and interfaces includes work as a project leader, software developer, industry analyst, technical marketer, technical writer, and expert witness.  His consulting clients include Adaptec, Fujitsu Computer Products, Intel, National Semiconductor, Silicon Graphics, and Sony Electronics.  He has been a speaker, session chair, and conference chair at over 50 conferences.  He holds a BS degree from Pacific Lutheran University, and has done graduate work in Computer Science and Electrical Engineering at Stanford University.
About the Chairperson:
Aileen (Alex) Arcilla is a Principal with North-of-Center Group and a consultant focused on market research and strategic planning. She is also active in the Career Action Ministry, a network providing support and services to those in job transition. She was previously a Senior Product Line Manager at Huawei, where she did product marketing for the wireless LAN product line in the US market. She has also been a Contributing Analyst at Heavy Reading and a Senior Analyst with IDC, and has worked in marketing at Cisco and Bell Labs. She holds an MBA from Cornell and a dual Masters in Engineering and Statistics from Rutgers University.
Thursday, August 11th
Thurs, Aug 11th
8:30-9:35am
OPEN Session 301-A: Life Beyond Flash: New Non-Volatile Memory Technologies (New Technologies Track)
Organizer: Dave Eggleston, VP Embedded Memory, GlobalFoundries
Chairperson: Jim Cantore, President, JLC Associates

Somewhere over the rainbow way up high,
There's a land that I heard of once in a lullaby,
Somewhere over the rainbow skies are blue,
And the dreams that you dare to dream really do come true. 

- E.Y. Harburg, Somewhere over the Rainbow, 1939

Paper Presenters:
NRAM: High Performance, Highly Reliable Emerging Memory
Sheyang Ning, Graduate, Chuo University
Michael Abraham, Business Line Manager, Micron
Terry Hulett, VP/GM Systems Solutions, Everspin Technologies
Seshuhabu Desu, CTO, 4DS
Session Description:
Is there life after flash? Or will flash memory keep improving and dominate all NVM technology into the next decade? The panelists will peer into their crystal balls, and provide perspective on the great non-volatile beyond. They will provide insight and analysis on technology trends, disruption, singularities, product roadmaps and completion dates, and other memory issues that may go beyond human predictive capabilities. Bring your opinions, comments or Ouija board, tarot cards, fortune cookies, astrological instruments, tea leaves, or magic lamps and join in the discussion!
Intended Audience:
Anyone who wants to guess about the long-term future of non-volatile memory technology (say, out beyond two or three years). Those who want to complain about the total inaccuracy of last year’s predictions will be turned into crying cassandras or salamanders and spend the rest of their lives eating disgusting bugs!
About the Organizer:
Dave Eggleston is VP Memory at GlobalFoundries. He has responsibility for the embedded volatile and non-volatile memory businesses, as well as related strategic direction and initiatives. He was previously Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built the NAND systems engineering organization and led it for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He earned his MSEE from Santa Clara University and his BSEE from Duke University.
About the Chairperson:
Jim Cantore is President of JLC Associates, a market analysis firm focused on business development, market intelligence, strategic marketing, and financial research for established small to medium size technology companies. His clients include semiconductor chip, equipment, and solar companies; major institutional and private investment firms, and hedge funds. He has completed over 260 projects. He was previously a Principal Analyst at iSuppli and a Program Manager at IDC. He has also worked for Micron Technology, Intel, Advanced Micro Devices, Mosel Vitelic, and Oki Semiconductor. He received his BSEE from the University of Southern California.
Thurs, Aug 11th
8:30-9:35am
Session 301-B: NVDIMMs: Powerful Persistent Memory Arrives in a Familiar Form (New Technologies Track)
Organizer: Arthur Sainio, Director Product Marketing, SMART Modular
Chairperson: Jeff Chang, VP Marketing/Business Development, AgigA Tech
Speaker: Jeff Chang, VP Marketing/Business Development, AgigA Tech
Panelists:
Alex Fuxa, Manager Persistent Memory Team, HPE
Neal Christiansen, Principal Development Lead, Microsoft
Session Description:
Non-volatile DIMMs (or NVDIMMs) offer byte-addressable storage at memory speeds, providing dramatic performance increases for computer and communications systems. Applications no longer need to wait for slow storage accesses or perform complex task switches to keep processors busy. The advantages are particularly significant for database searches, business analytics, transactions, and financial data processing. Big data can be handled much faster, and latency is reduced greatly. The use of the familiar DIMM form factor along with recent standardization efforts allows for simple, plug-and-play adoption in server and storage platforms.
Intended Audience:
Flash users including storage managers and engineers, infrastructure architects, CIOs, and system analysts. Product planners, marketers, and engineers who want to know more about what’s happening with NVDIMM in enterprise data centers.
About the Organizer:
Arthur Sainio is Director of Product Marketing at SMART Modular Technologies, where he leads efforts in new technologies such as NVDIMMs. He has been instrumental in making SMART a leader in embedded applications of solid state storage over the last 18 years. He has promoted NVDIMMs through conference appearances, articles in the trade and technical press, webinars and webcasts, and organization of an NVDIMM Special Interest Group within SNIA/SSSI (where he serves as co-chair). He has been a frequent organizer, speaker, and moderator at SNIA events, Flash Memory Summit, and the In-Memory Computing Summit. Before joining SMART Modular, Arthur was a product marketing manager at Hitachi Semiconductor. Arthur holds an MBA from San Francisco State University and an MS from Arizona State University.
About the Chairperson:
Jeff Chang is VP Marketing and Business Development at AgigA Tech, a pioneer in the development of NVDIMM technology. He is responsible for product strategy, definition, and rollout. He has also focused on the promotion and evangelization of NVDIMM technology to the industry at-large through conference appearances, articles in the trade and technical press, webinars, and webcasts. Jeff is co-chair of the NVDIMM Special Interest Group (SIG) within SNIA/SSSI. Before joining AgigA Tech, he held management and marketing positions at Entropic Communications, Staccato Communications, and Cypress Semiconductor. Mr. Chang has managed product portfolios that span multiple end user markets including PCs, consumer electronics, mobile handsets, and operator-class communication systems . He holds a BSEE from the University of Washington.
Thurs, Aug 11th
8:30-9:35am
OPEN Session 301-C: Intel-Micron 3D Xpoint(TM): The Next Generation Non-Volatile Memory (New Technologies Track)
Organizer: Tom Coughlin, President, Coughlin Associates; Jim Handy, Director/Chief Analyst, Objective Analysis
Chairperson: Dave McIntyre, Principal Consultant, DS McIntyre Consulting
Panelists:
Tom Coughlin, President, Coughlin Associates
Jim Handy, Director/Chief Analyst, Objective Analysis
3D Xpoint™ Status and Forecast
Mark Webb, President, MKW Ventures
Challenges in Vertically Stackable Selectors for 3D Cross-Point Non Volatile Memories
Milind Weling, VP Electronic Applications, Intermolecular
Session Description:

Last year, Intel and Micron premiered the 3D XPoint (pronounced "cross-point") memory technology, a new development that can replace both system memory (RAM) and nonvolatile storage (flash). The chip consists of 128 billion densely packed memory cells stacked in two vertical layers of 64 billion bit cells each. Each memory cell stores a single bit of data. A new resistive RAM material offers speeds up to 1,000 times faster than NAND flash.  This compact structure results in high performance as well as high-density bits. It is said to be in production today with samples available and shipping products starting later this year.

What is actually available now with this technology and what will only be realized years from now? How will storage systems use this higher speed and what will higher speed non-volatile memory enable in future storage and embedded systems? Come hear what leading analysts think this technology is, how it will be used, and what it will enable in the future.

Intended Audience:
xxx
About the Organizers:
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 30 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Electronics: The Essential Guide”, published by a division of Elsevier. He is also the organizer of the annual Storage Visions Conference and an Adjunct Professor at Santa Clara University.
Jim Handy is the Director of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 20 years as an industry analyst. He is a leading blogger (as “The Memory Guy” and “The SSD Guy”), a frequent presenter at trade shows, and the author of hundreds of articles and reports. He is often quoted in the electronics trade press. Jim is the author of “The Cache Memory Book” and a patent holder in cache memory design. He holds a BSEE from Georgia Tech and an MBA from the University of Phoenix.
About the Chairperson:
David McIntyre is Principal Consultant at DS McIntyre Consulting, where he focuses on programmable logic and GPU applications in the data center. He previously led the compute and storage business for Altera (now part of Intel). He has also held leadership positions at IBM, Fairchild, and startup Transmeta where he marketed and led the development of comprehensive product portfolios for high performance computing, enterprise networking and enterprise storage. He holds BSEE, MSEE, and MBA degrees. David is a frequent speaker at networking and data center infrastructure conferences.
Thurs, Aug 11th
8:30-9:35am
Session 301-D: PCIe/NVMe Development Issues (PCIe Storage Track)
Chairperson: Uma Parepalli, Firmware Architect, SK Hynix
Paper Presenters:
Concurrent Support of NVMe Over RDMA Fabrics and Established Networked Block and File Storage
Asgeir Eriksson, CTO, Chelsio Communications
NVMe Enclosure Management and Dual Port Drive
Parag Maharana, Architect, Seagate
NVMe Direct Attach Storage Solution for Any Serv
Matthew Rackstein, Applications Engineer, Magm
New Data Protection Systems for NVMe SSD
Alan Wu, Sr Director, Memblaze,
Session Description:
PCIe SSDs offer higher performance than ones based on disk interfaces, since they utilize the high-speed (and widely supported) PCIe bus. They have quickly become popular in many enterprise applications, particularly in implementations utilizing the new NVMe standard. Of course, all the usual design problems occur ranging from connectors through power management, power consumption, configurability, and hardware/software tradeoffs. But with over 100 million enterprise PCIe ports already shipped, this is an approach enterprises find to be both reasonably priced and easily implemented. It can work in both client and data center applications.
Intended Audience:
Design engineers, hardware engineers, engineering managers, product and product marketing engineers, applications engineers, storage specialists and managers, storage technologists, systems engineers and analysts .
About the Organizer/Chairperson:
Uma Parepalli is a Storage and Firmware Architect at SK Hynix Memory Solutions, where he currently focuses on PCIe NVMe firmware, UEFI BIOS, and hardware-software co-design and development. He is SK Hynix’s organizational representative for industry standards groups, including NVM Express, UEFI, and ACPI. Uma previously worked for such companies as EMC, LSI, Dell, Intel, and Wipro and continues to collaborate with every major OEM, OS, BIOS, and device vendor. He has over 24 years experience in the technology industry in architecture and senior management roles leading global engineering teams. He is a Computer Engineering graduate of the University of Mysore, India.
Thurs, Aug 11th
8:30-9:35am
OPEN Session 301E: Flash and Software-Defined Storage (continued) (Software-Defined Storage Track)
Organizer/Chairperson: Siamak Arya, President, Siamak Arya Consulting
Paper Presenters:
Flash + Software-Defined Storage = Path To The Hybrid Cloud
Jerome McFarland, Director Product Marketing, Elastifile
Leveraging Storage Class Memory and Flash in Big Data and Analytics Applications
Kumar Prabhat, Sr Director Product/Business Development, Plexistor
Session Description:
Data Centers require fast, agile, cost-effective storage. Flash technologies have proven their ability to deliver high performance for point enterprise applications. However, the full promise of flash in the enterprise will only be realized through software layers transforming flash media into agile, cost-effective, and robust storage systems. Software Defined Storage (SDS) is revolutionizing the delivery of storage systems to the enterprise. We discuss the enabling technologies that combine flash devices into agile enterprise storage systems through the use of software defined storage approaches. Can SDS break the remaining barriers to all flash adoption in the enterprise?
Intended Audience:
IT architects and managers; data center storage engineers and managers; network engineers and managers; hardware and software design engineers; engineering managers;data specialists; database administrators.
About the Organizer/Chairperson:
Siamak Arya is an independent consultant focused on SSD and system architecture design including hardware and firmware architecture and algorithms, performance engineering, and expert witness work. His consulting projects have included high-performance SSD controller design, processor architecture and design, and performance analysis and improvement. He has done design review and analysis, performance analysis and tradeoff considerations, and special projects in architecture and performance. He was previously CTO at Greenliant Systems, where he developed high-performance PCIe SSDs, and Sr Director System Architecture at Silicon Storage Technology, where he developed flash controllers. He has over 30 years of industry experience. He holds a PhD in Computer and Communication Engineering from The University of Michigan.
Thurs, Aug 11th
8:30-9:35am
Session 301-F: Performance Testing (Testing Track)
Organizer/Chairperson: Easen Ho, President, S3Metrics
Paper Presenters:
Storage Protocol Offload for Virtualized Workloads
Dennis Martin, President, Demartek
NVM Cache Modeling for Guaranteed IO Latency
Irfan Ahmad, CTO, Cloud Physics
NAND Flash Status Prediction
Cloud Zeng, Sr Engineer, LiteOn NVM Labs
Session Description:
Performance analysis is necessary to ensure that flash devices will meet system requirements. Analysis involves modeling as well as testing and must include a wide variety of effects. It also depends on the type of flash devices being tested, which may range from cards through entire arrays. It must reflect real-world conditions and include the effects of both hardware and software.
Intended Audience:
Test engineers, hardware design engineers, engineering managers, system engineers and analysts, product engineers and managers, product planners.
About the Organizer/Chairperson:
Easen Ho is president of the consulting firm S3 Metrics, specializing in SSD testing. He was formerly CTO of Calypso Systems, a leading solid state technology test equipment and test services company. Easen has been active in test standards development, and has given many talks at events such as Flash Memory Summit. He is a principal architect of the recently released SNIA Solid State Storage Performance Test Specification. He received his PhD from MIT and an MS from Tokyo Institute of Technology, both in laser and optical engineering. He has been involved in many storage ventures over the last 15 years, including being Founder and President of Digital Papyrus.
Thurs, Aug 11th
8:30-9:35am
OPEN Session 301-G: High-Performance Flash Systems (Hardware Track)
Chairperson: Tadashi Yogi, Data Storage Consultant, Yogi Associates
Paper Presenters:
Designing an Affordable Million IOPS Flash Box
Steve Cooper, CEO, One Stop Systems
Software-Defined Memory for At-scale and High-Performance Computing
Kurt Kuckein, Director Product Management, DataDirect Networks
Building High-Capacity, High-Performance All-Flash Arrays
Peter Maddocks, Director Product Management All-Flash Array Systems, Seagate Technology
Session Description:
Early flash systems offered relatively modest performance and small capacity. However, more recent systems have moved more into the mainstream. Systems are now appearing that increase performance and flexibility by making flash a device with its own characteristics rather than a special kind of disk drive. Furthermore, flash systems are now available with sizes and performance levels comparable to the largest RAID boxes.
Intended Audience:
Hardware and Software Designers
Engineering Managers and CTOs
Product Planners and Managers
Systems Engineers and Analysts
Marketing, MarCom, and Product Management Specialists
About the Chairperson:
Tadashi Yogi is an experienced technologist working in the data storage industry. He has over 25 years’ experience, primarily in the HDD industry in areas ranging from R&D to technology integration in HDD products. He has worked on head/media integration at Hitachi GST, Maxtor, and IBM Almaden Research Center. He holds a PhD in Applied Physics from the California Institute of Technology.
Thurs, Aug 11th
8:30-9:35am
OPEN Session 301-H: Is It Time for the All-Flash Data Center? (Data Centers Track)
Organizer/Chairperson: Jay Kramer, President, Network Storage Advisors
Panelists:
Rob Peglar, Sr VP/CTO, Symbolic IO
Adam Roberts, Engineering Fellow, Sandisk
Dave Mason, Sr VP Global Accounts/ONTAP Acceleration, NetApp
Ken Day, VP, Seagate Technology
Don Jeanette, VP, TrendFocus
Lee Caswell, VP Products Storage/Availability, VMware
Session Description:
Every data center has flash today. But are hard drives simply going to disappear? Is it time for data centers to have nothing but flash in their storage arrays – and in their servers and computers? Can flash manufacturing even ramp to meet the huge demand? Or will hard drives still stay around for handling big data and other large-scale demands? The question is surely a major one for stock pickers, data center designers and planners, and those who work for “big iron” makers such as EMC, NetApp, HP, IBM, Seagate, and Western Digital.
About the Organizer/Chairperson:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has long experience in marketing and strategic planning at Unisys.

An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.

Jay has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

Thurs, Aug 11th
8:30-9:35am
Session 301-I: Consumer Applications (Applications Track)
Organizer: Andy Marken, President, Marken Communications
Chairperson: Rich Fetik, CEO, Data Confidential
Paper Presenters:
Flash and SmartPhones: Advanced Lab Data Recovery from Secure Mobile Devices
Will Delisi, Flash Recovery Engineer, DriveSavers
3-D NAND and UFS Deliver Optimized Mobile Storage Solution
Carla Christensen, Sr Product Planning Engineer, Micron
Consumer PCIe SSD"
Larry Li, Project Manager, Phison Electronic
Session Description:
From the senior boomer down to the toddler, consumers now expect their devices to have all the storage capacity they need. They assume the storage will be available whenever they want it and the contents will be there forever. Smartphones and tablets have transformed the way people view their devices as well as their home and automobile. Look around you. It isn’t a question of identifying a need for solid state memory but rather of figuring out how product designer can meet users’ high expectations and enormous (and ever-growing) needs for fast, rugged, reliable, long-lasting storage.
About the Organizer:
Andy Marken is the President of Marken Communications, a marketing consulting and communications agency. For over 25 years, he has worked with leading national and international content development, information, and storage firms. Andy has written over 300 articles on management, marketing, communications, and industry market segments. He is well-known as an insider commentator and an interpreter of PC/CE industry trends and activities.
About the Chairperson:
Rich Fetik is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reduced operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a device security model that includes the patented storage firewall and other technologies that change the game in information security. His model provides whitelist protection against spyware and other malware from writing themselves to a storage firewall protected drive and even from executing from off of the protected drive.
Thurs, Aug 11th
8:30-9:35am
Session IT-9: TechTarget Reveals All…About the Enterprise All-Flash Array Market (Marketing Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Mike Jensen, Principal Storage Architect, Seagate Technology
Paper Presenter:
Ken Male, General Manager, TechTarget Research Division
Session Description:
TechTarget has technology roadmap and quarterly purchase data from hundreds of pre-screened global storage professionals. This up-to-date worldwide data casts light on the adoption status of all-flash arrays, the effects of hyperconverged infrastructure and software-defined technologies, and workloads being deployed. TechTarget’s trademarked Technology Momentum Index™ and Spending Index™ provide unique insight into the scale of net new implementations, the allocation of spending by storage technology, and the intensity of interest in all-flash arrays. TechTarget has access to pre-deal data on approximately 60,000 enterprises and generates over 13,000 IT buyer survey responses monthly.
Intended Audience:
Marketing managers and directors, CMOs, product marketing engineers, product planners, marketing communications managers and specialists, marketing specialists, analysts, marketing consultants, and sales engineers and managers.
About the Organizer:
Brian Berg is President of Berg Software Design, a consulting organization offering software design services in the storage arena.  His extensive experience with a wide variety of storage devices and interfaces includes work as a project leader, software developer, industry analyst, technical marketer, technical writer, and expert witness.  His consulting clients include Adaptec, Fujitsu Computer Products, Intel, National Semiconductor, Silicon Graphics, and Sony Electronics.  He has been a speaker, session chair, and conference chair at over 50 conferences.  He holds a BS degree from Pacific Lutheran University, and has done graduate work in Computer Science and Electrical Engineering at Stanford University.
About the Chairperson:
Peter Maddocks is Director Product Management at Seagate Technology, where he focuses on all-flash arrays and embedded application OEMs.  He was previously Sr Director Product Management and Director Solutions Engineering at Dot Hill Systems before its acquisition by Seagate.  His special areas of interest are storage device management, GUI design, storage data services, and project and program management.  Before joining Dot Hill, he spent almost 12 years at Hewlett-Packard as a Storage R&D Manager.
About the Speaker:
Mike Jensen is Principal Storage Architect for Seagate (and Dot Hill Systems, before its acquisition by Seagate). He has been instrumental in designing the company’s line of hybrid flash arrays and is also the performance specialist for next generation storage controllers. He has led R&D teams focused on SAN solutions and currently leads Seagate’s participation in industry standards and benchmark organizations such as SPC and SPEC. Before joining Dot Hill, he worked at Solar Turbines and Hamilton Sundstrand. He earned his BS and MS in Mechanical Engineering from Brigham Young University.
Thurs, Aug 11th
9:45-10:50am
OPEN Session 302-A: Persistent Memory Applications (New TechnologiesTrack)
Organizer: Dave Eggleston, VP Embedded Memory, GlobalFoundries
Chairperson: Deepankar Das, Sr Director Engineering, EMC Data Domain
Paper Presenters:
High-Speed I/O Processors Meet the Demands of Storage Class Memory
Benoit Ganne, Chief Architect, Kalray
Application-Dependent SCM/NAND Flash Hybrid Solid-State Drive Design
Chihiro Matsui, Graduate Student, Chuo University (Japan)
Application Use Cases for Flash as Memory
Sri Chilukuri, VP Product Marketing, Diablo Technologies
Session Description:
Persistent memory is a powerful technology that blurs the lines between memory and storage. It can provide much higher performance for a wide range of applications, including in-memory databases, servers, and storage systems. Persistent memory is an essential ingredient for meeting real-time requirements and handling big data.
About the Organizer:
Dave Eggleston is VP Memory at GlobalFoundries. He has responsibility for the embedded volatile and non-volatile memory businesses, as well as related strategic direction and initiatives. He was previously Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built the NAND systems engineering organization and led it for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He earned his MSEE from Santa Clara University and his BSEE from Duke University.
About the Chairperson:
Deepankar Das is Head of Engineering for the EMC Data Domain file system. He was previously Head of Software Engineering at MRAM startup Avalanche Technology, where he was in charge of creating software for a super-high-performance all-flash storage array, including Block/File Storage, Kernel/Platform, HA/Clustering, Flash Management, SSD Firmware, and GUI. He has also been Head of Software Engineering at Violin Memory, where he was Engineering leader for the overall Violin Software, including high performance vMOS stack, Violin-Symantec Data Management stack, OEM/Platform software, Target Device Drivers, Violin Memory Array Device Drivers, Virtualization, User Interface, and Release Engineering. He has also worked for EMC, Panasas, and Sun Microsystems. He earned a Master’s degree in computer science from Andhra University (India).
Thurs, Aug 11th
9:45-10:50am
OPEN Session 302-B: History Session: The Origins of Silicon Valley (History Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Alan Weissberger, Content Manager, IEEE ComSoc
Paper Presenters:
The Origins of Silicon Valley
Paul Wesling, IEEE Distinguished Lecturer
Session Description:
How did the Santa Clara Valley, known mostly for fruit orchards, packing plants, and canneries, become the world center of technology known everywhere as Silicon Valley? The story goes back to local hams (amateur radio operators) trying to break RCA's tube patents, early “angel” investments, the sinking of the Titanic, Fred Terman raising the profile of electrical engineering at Stanford University, the local invention of high-power tubes (such as the gammatron and klystron), WW II and radar, the Stanford Industrial Park, California outlawing non-compete clauses, and the San Francisco Bay Area infrastructure that developed. All these factors combined to determine that the semiconductor and IC industries would be located in the Santa Clara Valley. Join us for a look at how it happened and who some of the key players were.
Intended Audience:
Marketing and sales managers and executives, marketing engineers, product managers, product marketing specialists, hardware and software designers, software engineers, technology managers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, marcom specialists, product marketing engineers, financial managers and executives, system engineers, test engineers, venture capitalists, financial analysts, media representatives, sales representatives, distributors, and solution providers.
About the Organizer:
Brian A. Berg is Technical Chair of Flash Memory Summit. He is President of Berg Software Design, a consultancy that has specialized in storage and storage interface technology for 30 years. Brian has been a conference speaker, session chair and conference chair at over 70 industry events. He is active in IEEE, including as a Section officer, an officer in the Consultants’ Network and Women in Engineering affinity groups, and Region 6 Milestone Coordinator. He has a particular interest in flash firmware architecture, including patents and intellectual property.
About the Chairperson:
Alan J. Weissberger is the Chair of the IEEE Silicon Valley Technology History Committee, Content Manager for the global IEEE ComSoc Community website, North America Correspondent for the IEEE Global Communications Newsletter, Chair Emeritus of the IEEE Santa Clara Valley ComSoc, and an IEEE Senior Life Member. He is a former Adjunct Professor in the Santa Clara University EE Department. As a volunteer for the Computer History Museum, SIGCIS.org and ITHistory.org, he writes technical summaries of lectures and exhibits. A longtime participant in the technology industry, he has written many articles and whitepapers.
About the Speaker:
Paul Wesling is an IEEE Distinguished Lecturer and an IEEE Fellow. Retired from HP in 2001, he had a long career in the Silicon Valley with GTE/Lenkurt Electric, ISS/Sperry-Univac, Datapoint Peripheral Products (VP - Product Integrity), Amdahl (mainframe testing), and Tandem Computers. He  served as the Communications Director for the IEEE San Francisco Bay Area’s Council for 10 years. He has received the IEEE Centennial Medal, the Board's Distinguished Service award, the Society Contribution Award, and the IEEE's Third Millennium Medal. Her received his BS in electrical engineering and his MS in materials science from Stanford University.
Thurs, Aug 11th
9:45-10:50am
OPEN Session 302-C: How Flash Will Transform Enterprise Applications (Enterprise Applications Track)
Organizer: Tom Burniece, President, Burniece Consulting
Chairperson: George Crump, Lead Analyst, Storage Switzerland
Panelists
Steve Knipple, Principal Consultant, Cloud Shift Advisors
Marc Staimer, President, Dragon Slayer Consulting
Farid Yavari, VP Technology, FalconStor Software
Hu Yoshida, CTO, Hitachi Data Systems
Siamak Nazari, Fellow/CTO, HPE
Session Description:
Flash memory has already had huge effects on improving the performance of enterprise applications. However, we have just begun to see the long-term picture. Flash will find even more uses in the future with all-flash arrays, server-side and storage-side caches, and even cold storage coming into play. Real-time analytics, involving both structured and unstructured data, will be a key area of interest. New developments such as flash on the memory bus and persistent (storage-class) memory will further expand the range. Data centers will need to take full advantage of flash memory at every level – in computers, in servers, in networks, and in storage systems.
Intended Audience:
IT Managers, Application Administrators, Database Administrators, Application Developers, Data Center Architects, Storage Architects, Infrastructure Architects, System Architects, Storage Engineers, Storage Specialists, Software Engineers, Storage Managers, Network Engineers, Marketing Engineers, Consultants, Analysts, and System Administrators.
About the Organizer:

Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has worked with well over 50 companies from unfunded startups to large public corporations, including venture and private equity firms.

He is a highly experienced CEO and board member and has been general manager with profit and loss responsibility for a billion-dollar division of Digital Equipment. Before becoming an independent consultant, he was also Chairman of Ciprico and a senior executive at Maxtor and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

About the Chairperson:
George Crump is a leading storage analyst focused on the emerging subjects of big data, solid state storage, virtualization, and cloud computing.  He is widely recognized for his blogs, whitepapers, and videos on such current issues as all-flash arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking.  His popular whiteboard sessions, in which he leads key vendors through their solutions to data center problems, have also gotten tremendous attention.  As President and Founder of Storage Switzerland, an analyst firm focused on the storage, virtualization, and cloud markets, he provides marketing, product definition, technical writing, presentation training, and product planning services to storage vendors, integrators, and end users.  He has spoken or moderated at many conferences including Flash Memory Summit, StorageVisions, Pure Evolve, and Storage Networking World.    He has 25 years of experience designing storage solutions for data centers across the US. Before founding Storage Switzerland,  he was CTO at SANZ, a large storage integrator where he led technology testing, integration, and product selection.  The “Switzerland” in his firm’s name indicates his pledge to provide neutral analysis of the storage marketplace, rather than focusing on a single vendor or approach. 
Thurs, Aug 11th
9:45-10:50am
Session 302-D: PCIe/NVMe Extensions Part 1 (PCIe Storage Track)
Chairperson: Uma Parepalli, Firmware Architect, SK Hynix
Paper Presenters:
NVMe: Redefining the Hardware/Software Architecture
Mickael Guyard, Product Marketing Director, IP-Maker
High Performance FTL Architecture for PCIe/NVMe SSDs
Ying Tai, Sr Director, VIA Technologies
Prioritization in the NVMe Block Layer
Jon Saunders, Applications Engineer, Microsemi,
Session Description:
PCIe SSDs offer higher performance than ones based on disk interfaces, since they utilize the high-speed (and widely supported) PCIe bus. They have quickly become popular in a wide variety of enterprise applications, particularly in implementations utilizing the new NVMe standard. Of course, all the usual design problems occur ranging from connectors through power management, power consumption, configurability, and hardware/software tradeoffs. But with over 100 million enterprise PCIe ports already shipped, this is an approach enterprises find to be both reasonably priced and easily implemented. It can work in both client and data center applications.
Intended Audience:
Design engineers, hardware engineers, engineering managers, product and product marketing engineers, applications engineers, storage specialists and managers, storage technologists, systems engineers and analysts.
About the Chairperson:
Uma Parepalli is a Storage and Firmware Architect at SK Hynix Memory Solutions, where he is currently focusing on PCIe NVMe firmware, UEFI BIOS, and hardware-software co-design and development. He is SK Hynix’s organizational representative for industry standards groups, including NVM Express, UEFI, and ACPI. Uma previously worked for such companies as EMC, LSI, Dell, Intel, and Wipro and continues to collaborate with every major OEM, OS, BIOS, and device vendor. He has over 24 years experience in the technology industry in architecture and senior management roles leading global engineering teams. He is a Computer Engineering graduate of the University of Mysore, India.
Thurs, Aug 11th
9:45-10:50am
OPEN Session 302-E: CTO Panel (Flash Technology Track)
Organizer/Chairperson: Rob Peglar, Sr VP/CTO, Symbolic IO
Panelists:
Rob Davis, VP Storage Technology/Field CTO, Mellanox
Val Bercovici, CTO, NetApp SolidFire
J Metz, Office of the CTO, Cisco Systems
Shachar Fienblit, CTO, Kaminario
Thomas Pfenning, Director Development/Office of the CTO, Microsoft
Session Description:
CTOs and their staff do not have an easy life in the flash memory industry. Things are changing very rapidly, and the road ahead is almost impossible to identify. So what are these people thinking currently? What do they see as basic trends that will determine the course of nonvolatile memory technology? And what do they think are just transient issues that will soon be forgotten? What prized techniques can they recommend (such as crystal balls, Ouija boards, and tarot cards) for gauging the future.
Intended Audience:
Hardware and software design engineers; engineering managers; marketing and product marketing engineers and managers; systems analysts and engineers; storage managers and engineers.
About the Organizer/Chairperson:

Rob Peglar is Sr VP/CTO at startup Symbolic IO, where he focuses on making complex workloads simpler, optimizing the use and understanding of data by businesses, and educating storage users. He was previously Vice President, Advanced Storage at Micron Technology, and a member of the Storage Business Unit’s five-person global leadership team. The unit, with $3-plus billion dollars annual revenue, provides solid state disk (SSD) and other non-volatile memory products such as 3D NAND and 3D Xpoint™.

Rob is a 40-year veteran of the storage industry, published author, and frequent industry speaker at leading storage and cloud-related seminars and conferences worldwide. He was previously CTO Americas for EMC Isilon, responsible for customer-facing scale-out NAS technology requirements, designs, and implementations. Rob’s team directed hundreds of strategic customer engagements, spanning multiple product releases and integrated solutions stacks. His team pioneered the first customer deployments of the Hadoop Filesystem (HDFS) embedded in a scale-out NAS platform.

He has also been a Senior Fellow and VP Technology at Xiotech, principal storage architect for StorageTek, and Manager of UNIX Development for ETA Systems.

Rob is a member of the Board of Directors of the Storage Networking Industry Association (SNIA) and a member of the Program Executive Committee for the Flash Memory Summit. He holds a BS in computer science from Washington University (St. Louis, MO) and did graduate work there.

Thurs, Aug 11th
9:45-10:50am
Session 302-F: Testing Issues - Part 1 (Testing Track)
Chairperson: Satoru Araki, Director Head Program Management and Platform Development, HGST
Paper Presenters:
Performance Assessment of an All-RRAM Solid State Drive Through a Cloud-Based Simulation Framework
Lorenzo Zuolo, Researcher, University of Ferrara (Italy)
Workload Acquisition for All-Flash Arrays
Peter Murray, Product Evangelist, Virtual Instruments
Accelerating SSD and System Development with Test Automation
Andy Tomlin, Partner/CTO, DevicePros
Thurs, Aug 11th
9:45-10:50am
Session 302-G: Which Interface Is King of the Hill?  Should You Build Your All-Flash Array with SAS, SATA, or NVMe? (sponsored by STA, the SCSI Trade Association) (Standards Track)
Organizer/Chairperson: Rick Kutcipal, President, SCSI Trade Association/Product Planner, Broadcom
Panelists:
Mohamad El-Batal, Sr Director Architecture, Seagate
Thomas Friend, Technology Director Industry Standards, Toshiba
Frederick Knight, Principal Standards Technologist, NetApp
Session Description:
SAS, SATA, and NVMe SSDs are all now widely available in ever-larger sizes at competitive prices.  Which makes the most sense in your all-flash array?  Running high-performance applications such as databases or analytics requires tremendous bandwidth and lots of IOPS.  Which interface does the best job?  How about such issues as driver and OS support, compatibility with hard drives, upgrade paths, scalability, networking, and maintenance?  Hear the experts describe their best solutions, and gain a new understanding of what will do the job for you.  
Intended Audience:
Storage engineers and managers, data center engineers, system architecture specialists, hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and interface specialists.
About the Organizer/Chairperson:
Rick Kutcipal is President of the SCSI Trade Association and a Product Planner at Broadcom. He has almost 30 years experience in the technology industry, including previous positions at LSI, Agilent, Hewlett-Packard, and Evans and Sutherland. He holds an MEE and a BSEE from the University of Utah.
Thurs, Aug 11th
9:45-10:50am
Session 302-I: Secrets of the Flash Marketing Masters (Marketing Track)
Organizer: Frank Berry, President, IT Brand Pulse
Chairperson: Mark Peters, Sr Analyst, ESG
Panelists:
Frank Berry, President, IT Brand Pulse
Shaun Walsh, Managing Partner, G2M Communications
Session Description:
Psst!  Want to learn how top marketers operate in today’s world of social media, megawebsites, mobile access everywhere, big data, and cloud computing.  Hear from the veterans with the scars about what customers want and how to connect them with your products.  Survey results will reveal what both IT professionals and experienced vendors are thinking.  You too can be a flash marketing master with your very own university, email server, and numbered Panamanian bank account!  Hurry!  Time’s a wastin’!  No entry to anyone with an honest bone in his or her body (complete x-ray scans may be required)!  
Intended Audience:
Marketing managers, CMOs, product marketing managers and engineers, marketing specialists, sales engineers, marketing communications specialists, product planners, marketing consultants.
About the Speakers:
Frank Berry is founder, CEO, and senior analyst at IT Brand Pulse, a trusted source of testing, research, and analysis covering data center infrastructure. A 30-year veteran of the IT industry, Frank has held senior engineering, sales, and marketing positions including VP Worldwide Marketing for Quantum and VP Product Marketing at QLogic. Frank led marketing teams that increased QLogic’s SAN business from $100M to $750M, Quantum’s automation business from $30M to $450M, and Andataco’s UNIX business from $30M to $100M. He also played a major role in the introduction of cutting-edge technology products such as the first web storage management app, a new class of mid-range DLT robotics, and extensive lines of Fibre Channel and converged networking technology. Frank is a popular keynote speaker and has authored hundreds of analyst reports, blogs, and feature articles published in such media as Seeking Alpha (a top-100 financial website), Virtual Strategy Magazine, and Network Computing.

Shaun Walsh is Managing Partner at G2M Communications, a full-service agency handling marketing, public relations, sales, and corporate communications. He was most recently Vice President of Corporate and Solutions Marketing at QLogic, where he was responsible for worldwide global marketing, OEM and channel marketing, industry alliances, and technical solution marketing. He was previously Sr VP Marketing and Corporate Development at Emulex, where he managed strategic vision, established thought leadership programs and social media communities, completed new channel and government programs that captured considerable market share, created joint development programs with RSA and Cisco/SourceFire, and managed the global marketing team.

Mr. Walsh is an active industry speaker and contributor of thought provoking and visionary content on next generation cloud computing, IT infrastructure, strategic OEM and channel developments, and corporate and social media communications programs. He holds a BS in management from Pepperdine University.

About the Chairperson:
Mark Peters is an ESG senior analyst focused on storage systems. His particular areas of emphasis are block and unified storage systems, virtualized storage, all types of solid-state storage, and software-defined storage. Mark has more than 25 years of data storage industry experience and has held senior management roles in sales, marketing, product management, business development, and customer relations in the U.S. and internationally. He holds a Masters degree from Oxford.
Thurs, Aug 11th
9:45-10:50am
Session IT-10: Embedded NVM: Automotive and IoT Are Driving the Industry (Invited Talks Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Tom McCormick, Chief Engineer/Technologist, Swissbit
Instructor:
Nonvolatile Memory Opens Up Huge New Markets in Automotive and IT
Dave Eggleston, VP Embedded Memory, GlobalFoundries,
Session Description:
Embedded memory covers a wide range of applications, including consumer electronics, instrumentation, communications/networking, mil/aero, automotive and other vehicles, process and industrial control, business equipment, medical equipment, and test equipment. The driving areas currently are automotive and the Internet of Things (IoT). Automotive applications include engine control, emission system control, brake control, safety systems, driver monitoring and assistance, pollution-related instrumentation, and entertainment systems. The Internet of Things is a new area in which machines report their status and accept commands via the Internet. Such machines could include household appliances, surveillance systems, building control, factory equipment, vehicles, military and defense systems, test systems, power plants, communications equipment, and general infrastructure. Obviously, the markets for automotive applications are in the millions, and for the Internet of Things even higher. Issues include cost, ruggedness, power consumption, communications, and ease of use and programming.
Intended Audience:
Hardware design engineers, engineering managers, product managers, embedded systems specialists, software design engineers, product marketing engineers, product planners, systems engineers and analysts.
About the Instructor:
Dave Eggleston is the Vice President of Embedded Memory at GlobalFoundries. He has responsibility for the embedded volatile and non-volatile memory businesses, as well as related strategic direction and initiatives. He was previously the Principal of Intuitive Cognition Consulting, which provides strategic consulting to memory and storage companies. Dave is the former CEO and President of Unity Semiconductor, an RRAM industry pioneer acquired by Rambus. He has held technical executive management roles at Rambus, Micron (where he built the NAND systems engineering organization and led it for 12 years), SanDisk, and AMD. He holds 15 patents in NAND flash and next-generation ReRAM memory, storage system usage, and high volume manufacturing. He has also been a Vice-President of JEDEC. He earned his MSEE from Santa Clara University and his BSEE from Duke University.
About the Organizer:
Brian Berg is President of Berg Software Design, a consulting organization offering software design services in the storage arena.  His extensive experience with a wide variety of storage devices and interfaces includes work as a project leader, software developer, industry analyst, technical marketer, technical writer, and expert witness.  His consulting clients include Adaptec, Fujitsu Computer Products, Intel, National Semiconductor, Silicon Graphics, and Sony Electronics.  He has been a speaker, session chair, and conference chair at over 50 conferences.  He holds a BS degree from Pacific Lutheran University, and has done graduate work in Computer Science and Electrical Engineering at Stanford University.
About the Chairperson:
Thomas McCormick is currently Chief Engineer/Technologist at Swissbit, where he leads market focused R&D for product development and full life cycle support.  He has over twenty years experience designing PC and embedded computer systems, including over fifteen years focused on flash memory product research and development.. His on-going research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications.  He has presented at Flash Memory Summit and the Non-Volatile Memory Workshop, and has published an article on embedded flash in EE Times.  He holds a PhD in Computer Engineering from Northeastern University, an MBA and an MS in Computing Engineering from the University of Massachusetts at Lowell, and an MSME and BSME (summa cum laude) from Drexel University. 
Thurs, Aug 11th
11:00-11:30am
Tom Isakovich photo
OPEN - Keynote 12: Scaling Flash Storage Efficiently in the Exabyte Era
Speaker: Tom Isakovich, CEO, Nimbus Data
Introducer: Jean Bozman, VP/Principal Analyst, Hurwitz and Associates
Abstract:
The amount of data organizations have is increasing at an incredible rate. Petabytes are commonplace, and exabytes are the next frontier. Flash memory will be essential for processing huge amounts of data at reasonable speeds, while at the same time recognizing constraints on cost, power, and space. But how do we scale all that flash? Simple scale-out methods increase latency and energy consumption. However, scale-up arrays are expensive, and scale-out clusters are difficult to manage. A federated approach is the best answer. It allows for significant expansion without raising latency or energy consumption greatly. The idea is to do as much processing as possible at the lowest level possible, minimizing transfers between units and thus keeping costs, latency, and energy consumption under control.
About the Speaker:
Thomas Isakovich is CEO and founder of Nimbus Data, overseeing product strategy and development, sales, marketing, and manufacturing operations. Thomas founded Nimbus Data to build the next great storage systems company by combining smart software with non-volatile memory technology, offering superior data delivery, protection, and operating efficiency. Prior to Nimbus Data, Thomas was CEO and founder of TrueSAN Networks, where he raised over $34 million and led the development of storage virtualization and multi-vendor SAN management software. At Oracle spin-off Network Computer (also known as Liberate Technologies), Thomas oversaw product marketing for the company’s line of thin-client workstations and server software. At IBM’s Almaden Research Center, Thomas developed new technologies for simplifying and enhancing human-computer interaction. A frequent speaker on technology and entrepreneurship at universities and industry events, Thomas earned a B.A. with Honors in political science from Stanford University.
About Nimbus Data:
For more information, see NimbusData.com
Thurs, Aug 11th
11:30am-Noon
George Minassian photo
OPEN - Keynote 13: RRAM: Your Key to Creating Faster, More Scalable Storage
Speaker: George Minassian, CEO, Crossbar
Introducer: Jean Bozman, VP/Principal Analyst, Hurwitz and Associates
Abstract:
Imagine a high capacity memory technology with 100X lower latency, one-twentieth the power consumption, and 1000X higher endurance than today’s NAND flash. Resistive RAM (RRAM) is that technology. Today’s devices are available now to serve the low energy internet-of-things applications, secure or general-purpose micro controllers, sensors and actuators connected systems that require extremely low power, high performance, endurance and reliability. Devices on the horizon will be suitable for high-density, low latency storage class memory for data centers and media-rich mobile applications. RRAM also has a path to 5 nm solutions where NAND flash will have difficulty competing. Now is the time for storage system designers to consider RRAM for their next-generation designs
About the Speaker:
Dr. George Minassian is co-founder and CEO of Crossbar, where he leads the development of low-power, high-performance, high-density RRAM memory technology. Dr. Minassian has a proven track record of developing commercially successful, leading-edge memory and communications products. Before joining Crossbar, he worked at Spansion, most recently as VP System and Software Engineering. While at Spansion, he led the $1.2 billion flash memory business targeting the cellular wireless market. He also developed new industry standards in emerging technology and established a successful track record for large-scale product development and management. He was previously Director of Wireless Engineering at Advanced Micro Devices, where he developed the industry’s first CMOS RF process and complete 802.11b/a chipset and reference designs. Dr. Minassian holds a Ph.D. in Electrical Engineering and Computer Science from the University of Texas at Austin.
About Crossbar:
For more information, see Crossbar.com
Thurs, Aug 11th
Noon-12:30pm
Paul Prince photo
OPEN - Keynote 14: NVMe over Fabrics Offers Top Performance for Real Time Analytics
Speaker: Paul Prince, CTO, Mangstor
Introducer: Jean Bozman, VP/Principal Analyst, Hurwitz and Associates
Abstract:
The demand for real-time analysis of huge datasets provides a major challenge for storage providers. Flash-based storage must offer more bandwidth, higher density, and lower prices. One solution is to offer NVMe/PCIe SSDs connected via high-speed fabrics. The result is a powerful combination of scalability, fully shared resources, high bandwidth, and exceptionally low latency, as compared to alternatives such as SAN-connected flash arrays. Products are already available that are optimized for high performance computing and big data problems. Such storage array products can deliver data to analytics algorithms at the bandwidth required for real-time operation.
About the Speaker:

Paul Prince is CTO at Mangstor, where he provides strategic product and business planning, technology and product development, talent development and retention, and strategic communications with company top executives, press, analysts, and customers. A successful technology professional with over 20 year experience leading architecture and technology development at premier computer technology and product companies, he has demonstrated deep technology insight, proven leadership in functional and strategic initiative management roles, and the ability to translate leading edge technology trends into real-world products.

Before joining Mangstor, he was CTO at Dell, where he was responsible for technology direction, investigation, and development for Dell servers. Prior to working at Dell, Paul was Platform Architecture Director at Intel, where he was executive leader of all server system architecture and technology and led a geographically diverse team of over 100 engineers and architects. He holds an MSEE from the University of Utah

About Magstor:
For more information, see Magstor.com
Thurs, Aug 11th
2:30-3:45pm
OPEN Session 303-A: Flash Storage from the Other Side: TechTarget Editors Report What Users Think (Business/Marketing Track)
Organizer/Chairperson: Rich Castagna, VP Editorial, TechTarget Storage Media Group
Panelists:
Frank Berry, President/Chief Analyst, IT Brand Pulse
Dave Raffo, Associate Editorial Director/News Director, TechTarget Storage Media Group
Chris Preimesberger, Editor Features and Analysis, eWeek
Eric Burgener, Research Director Storage, IDC
Session Description:
Flash storage technology has been moving along quickly. In just a few years, we have gone from simple SSDs to huge collections of high-speed all-flash arrays. But what do the customers think of all this? Do they feel flash is a big step up from the long-time HDD technology? Are they getting the performance they expect at a price they can afford? Our editor and analyst panelists talk to hundreds of flash storage end users every year. They will share what they hear from the customers about current products, issues that are typical in data centers, and future plans.
About the Organizer/Chairperson:
As editorial director of TechTarget's Storage media group, Rich Castagna oversees content for Storage magazine, SearchStorage.com, SearchDataBackup.com, SearchDisasterRecovery.com, SearchVirtualStorage.com, SearchCloudStorage.com, SearchSMBStorage.com and the Storage Decisions conferences. Long considered to be one of Silicon Valley’s top technical editors, Rich has been involved with high-tech journalism for nearly 20 years; previously, he was executive editor of ZDNet Tech Update and Cnet Enterprise; editor in chief of Windows Systems magazine; senior editor for Windows magazine; and senior editor and technical editor for PC Sources. In those roles, and as a freelancer, Rich has written more than 500 computer technology articles. He holds a bachelor’s degree from SUNY Binghamton.
Thurs, Aug 11th
2:30-3:45pm
OPEN Session 303-B: Flash in Big Data Applications (Data Management Track)
Chairperson: KRS Murthy, CEO, I Cubed
Paper Presenters:
Data Appliances Converge on the Memory Hot Zone
Gil Russell, Principal Analyst, Semiscape
Where to Use Silicon to Accelerate Big Data Workloads
Brad Spiers, Principal Solutions Architect, Micron
Predictive Analysis Drives Future of Enterprise Flash
Rod Bagg, VP Analytics/Customer Support, Nimble Storage
Is the World Ready for Big Data Flash?
Brian Allison, Director Data Center Solutions Marketing, Western Digital
Session Description:
Big data is everywhere today. Organizations are accumulating data at an incredible rate and want to get the most possible information out of it, hence the need to process and analyze more data than ever before. Flash memory can help provide the throughput needed to handle multiple petabytes of data and amounts even beyond that. It can eliminate the storage bottleneck that has occurred as a result of faster processors with multiple cores, higher-speed memories, faster buses, and hardware add-ons specifically aimed at off-loading big data applications. Meanwhile, flash memory prices are decreasing, thus allowing wider use of the technology in storage systems.
Intended Audience:
Flash memory device and system engineers; memory architects, Hardware and software design engineers; engineering managers; data specialists; database administrators; IT managers and architects; data center and network engineers and managers.
About the Organizer/Chairperson:

KRS Murthy is an experienced venture capitalist, serial entrepreneur and corporate strategist. He is currently focused on mergers and acquisitions, corporate governance, and competitive strategy. He has developed national level technology and industry strategies in multiple key areas. He has led many companies at many different stages and has grown companies to sales of over $500 million. He is a popular speaker at conferences around the world and a leader in many technical societies, including IEEE Nanotechnology Council, IEEE Engineering Management Society, IEEE Computer Society, Silicon Valley Engineering Council, and IEEE Standards Board.

Murthy also has experience as a USA Country Manager for AT&T and AT&T Bell Labs and as a professor of computer engineering at California State University, Pomona & Fullerton. He has received a Distinguished Service Award from the IEEE Engineering Management Society and a Distinguished Achievement Award from the President of India.

Thurs, Aug 11th
2:30-3:45pm
OPEN Session 303-C: Major Enterprise Flash Customers Tell It Like It Is (Enterprise Storage Track)
Organizer: Jean Bozman, VP/Principal Analyst, Hurwitz and Associates
Chairperson: George Crump, Lead Analyst, Storage Switzerland
Panelists
Manoj Wadekar, Sr Storage Architect, eBay
Amandeep Singh, Global Storage Architecture, Yahoo
James Zhao, Sr Manager IT, Synopsys
Scott Harvey, VP Engineering, Atmosera
Session Description:
What do major customers think of current flash products? Are they moving toward the all-flash data center? What new products would they like to see? Come hear the actual customers express their opinions on flash products and flash market trends.
Intended Audience:
Marketing managers, CMOs, marketing specialists, marketing and product marketing engineers, sales engineers, marketing communications specialists, product managers and planners.
About the Organizer:

Jean S. Bozman is currently VP/Principal Analyst at Hurwitz and Associates, where she covers data center infrastructure, server and storage technology, software-defined storage, and software-defined infrastructure (SDI). She also serves as Program Chairperson for the Software-Defined Infrastructure Summit. Before joining Hurwitz and Associates, she was Senior Product Marketing Manager at SanDisk, where she drove the discussion of enterprise workloads that leverage SSDs.

A well-respected IT professional with over 20 years experience covering the worldwide markets for operating environments, servers and the workloads that run on servers, she was previously a Research VP at IDC. While at IDC, she focused on the worldwide market for server operating systems. She analyzed the worldwide server market and managed the Clustering and Availability Software (CLAS) market research.

Ms. Bozman has been widely quoted in business publications, including BusinessWeek and Investors Business Daily; in daily newspapers, including the San Jose Mercury News and Los Angeles Times; and in online publications, such as CNET (news.com), Bloomberg, and Reuters.

Ms. Bozman holds a B.S. from the State University of New York (SUNY) at Stony Brook and a master's degree from Stanford University.

About the Chairperson:
George Crump is a leading storage analyst focused on the emerging subjects of big data, solid state storage, virtualization, and cloud computing.  He is widely recognized for his blogs, whitepapers, and videos on such current issues as all-flash arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking.  His popular whiteboard sessions, in which he leads key vendors through their solutions to data center problems, have also gotten tremendous attention.  As President and Founder of Storage Switzerland, an analyst firm focused on the storage, virtualization, and cloud markets, he provides marketing, product definition, technical writing, presentation training, and product planning services to storage vendors, integrators, and end users.  He has spoken or moderated at many conferences including Flash Memory Summit, StorageVisions, Pure Evolve, and Storage Networking World.    He has 25 years of experience designing storage solutions for data centers across the US. Before founding Storage Switzerland,  he was CTO at SANZ, a large storage integrator where he led technology testing, integration, and product selection.  The “Switzerland” in his firm’s name indicates his pledge to provide neutral analysis of the storage marketplace, rather than focusing on a single vendor or approach. 
Thurs, Aug 11th
2:30-3:45pm
Session 303-D: PCIe/NVMe Extensions Part 2 (PCIe Storage Track)
Chairperson: Rakesh Cheerla, Independent Consultant
Paper Presenters:
High Availability for Centralized NVMe
Zivan Ori, CEO, E8 Storage
Flash Array Performance to the PCIe Slot
Cameron Crandall, Sr Technology Manager, Kingston Digital, and Sumit Puri, VP Marketing, Liqid
PCIe NVMe Client SSD with 3D TLC
Rick Huang, Product Marketing Manager, Silicon Motion
Unshackling PCIe SSDs using NVMe
Bhagirath Patel, Product Marketing Manager, Samsung Electronics America
Session Description:
PCIe SSDs offer higher performance than ones based on disk interfaces, since they utilize the high-speed (and widely supported) PCIe bus. They have quickly become popular in a wide variety of enterprise applications, particularly in implementations utilizing the new NVMe standard. Of course, all the usual design problems occur ranging from connectors through power management, power consumption, configurability, and hardware/software tradeoffs. But with over 100 million enterprise PCIe ports already shipped, this is an approach enterprises find to be both reasonably priced and easily implemented. It can work in both client and data center applications.
Intended Audience:
Design engineers, hardware engineers, engineering managers, product and product marketing engineers, applications engineers, storage specialists and managers, storage technologists, systems engineers and analysts .
About the Chairperson:
Rakesh Cheerla is currently an independent consultant focused on product management and management. He was most recently Sr Director Products at CNEX Laboratories, a startup developing flash controller chips. He was in charge of determining customer requirements and defining products to meet them. Before joining CNEX, he worked at SMART Modular Systems, LSI, and Extreme Networks. He has focused on developing product requirements, defining features, and managing engineering teams. He holds an MBA from Columbia University and an MSEE from Arizona State University.
Thurs, Aug 11th
2:30-3:45pm
OPEN Session 303-E: NVMe in Your Data Center: Who, What, Where, When, and Why? (sponsored by the Fibre Channel Industry Association - FCIA) (Data Centers Track)
Chairperson: J Metz, Office of the CTO, Cisco Systems
Panelists:
Craig Carlson, Technologist/Office of the CTO, QLogic
Rob Peglar, Sr VP/CTO, Symbolic IO
Dave Minturn, Principal Engineer/Network SSD Storage Architect, Intel
Rupin Mohan, Director R&D/Chief Technologist (SAN), HPE
Greg Schulz, Founder/Sr Advisory Analyst, StorageIO
Session Description:
No question but that NVMe is the hottest technology in the flash memory world today.  So how and where will it fit in your data center?  Higher data rates are great, but what will you need to make it all work?  And how can you connect the NVMe drives together so you get maximum utilization from what you’ve bought?  You’ll need to know all about using the well-understood storage networking protocols such as Ethernet and Fibre Channel, as well as RDMA-based solutions such as InfiniBand, RoCE, iWARP, and iSER.  Much more throughput with full standardization is a fabulous deal, but, as always, the devil’s in the details.  
Intended Audience:
Storage engineers and managers, data center engineers, system architecture specialists, hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and interface specialists.
About the Chairperson:
J Metz is R&D Engineer, Office of the CTO, at Cisco, where he focuses on examining and deploying directions for storage strategy. He was previously Strategic Product Manager, Storage and Unified Fabric. With Cisco since 2010, he has previous experience with QLogic and Apple. He has also been President at Communiweb Communications and an Assistant Professor at the University of Central Florida. He holds a PhD from the University of Georgia, an MA from the University of South Dakota, and a BA from the University of Rhode Island
Thurs, Aug 11th
2:30-3:45pm
Session 303-F: Testing Issues Part 2 (Testing Track)
Chairperson: Marilyn Kushnick, Research and Development Engineer, Advantest
Paper Presenters:
Flash Reliability in Production: The Expected and the Unexpected
Bianca Schroeder, Associate Professor, University of Toronto
Advanced Test Automation and Analytics
Derrill Sturgeon, CEO, Devicepros
Session Description:
Testing is essential to ensuring that flash devices will meet system requirements. It may involve modeling as well as testing and must include a wide variety of effects. It also depends on the type of flash devices being tested, which may range from cards through entire arrays. It must reflect real-world conditions and include the effects of both hardware and software.
Intended Audience:
Test engineers, hardware design engineers, engineering managers, system engineers and analysts, product engineers and managers, product planners.
About the Chairperson:
Marilyn Kushnick is a Research and Development Engineer at Advantest, where she is currently an RTL designer for FPGAs in testers. She specializes in low power mode testing of SSD drives. She has experience in both the hardware and software sides of test equipment, having worked on embedded Linux drivers, tester controller software and GUI, and test programs. She has presented papers at the VOICE 2016 Conference. She holds a BS in electrical and computer engineering from UCLA and is finishing an MSEE from San Jose State University.
Thurs, Aug 11th
2:30-3:45pm
OPEN Session 303-G: Market Research (Marketing Track)
Organizer: Jay Kramer, President, Network Storage Advisors
Chairperson: John Rotchford, Managing Director, SASI
Panelists:
Chris DePuy, VP, Dell'Oro Group
Jim Handy, Director/Chief Analyst, Objective Analysis
Mark Webb, President, MKW Ventures
Flash and Global Market Changes
Brian Dargel, Component NAND BLM Engineer, Micron
Cui Hao, Chief Editor, WatchStor
Session Description:

The flash memory market has recently seen explosive growth and rising demand, attracting many startups and creating exciting acquisitions and IPOs. On the technology front, NAND flash products are achieving lower cost through higher densities and by cascading from SLC to MLC to TLC to 3-D. New products are being targeted for the enterprise ranging from embedded flash on servers to improve their I/O performance a thousand-fold to networked hybrid HDD/SSDs combos targeting lower costs. A new generation of smart controllers is being deployed that significantly increases performance using hierarchical flash caching, improves high availability, and enhances endurance through deploying ECC, wear-leveling, over- provisioning, and garbage collection techniques together with  auto-configuration and workload aware auto-tiering placement. Such controllers help make SSDs suitable for mission critical enterprise applications.

Attend this key session on the state of the flash Industry. It will cover market forecasts, shares, technology progress, competition, go-to-market pricing structures, and possible mergers and acquisitions. Ask questions of analysts to crystallize your understanding of markets and potentially competitive products. Areas of interest include:

  • Forecast of flash growth in server and storage markets
  • Market segments where flash will displace other technologies
  • New configurations such as all-flash arrays and flash in DIMM
  • Price trends and their impact on markets
  • New interfaces such as NVMe and SCSI Express 
  • Effects of software-defined storage and hyperconvergence
  • Whether future computer systems will incorporate flash directly at all levels
  • The role storage will play in the transition from on-premise data centers to clouds
  • The status of new technologies such as MRAM, RRAM, and 3D XPoint™
  • Acquisition candidates
About the Organizer:

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has long experience in marketing and strategic planning at Unisys.

An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.

Jay has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

About the Chairperson:
John Rotchford is Managing Director and Founder at SASI, a boutique mergers and acquisitions (M&A) advisory firm focused on serving investors and entrepreneurs in the IT industry.  SASI represents leading venture backed private companies that are exploring strategic M&A options. John is a 20-year technology industry veteran with a unique blend of investment banking, strategy consulting, corporate development, and start-up experience.  He was previously a Vice-President at Silicon Valley Bank, where he co-managed the information technology practice, and Director Corporate Development at Iomega, where he was responsible for strategic planning, M&A, and new investment activities. He earned a BS in Accounting and Finance from Babson College.
Thurs, Aug 11th
2:30-3:45pm
OPEN Session 303-H: Automotive Applications (Applications Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Bita Sistani, Automotive Business Development Sr Manager, Micron Technology
Paper Presenters:
Reliable Solid State Storage for IoT/Automotive
Jason Chien, Director Product Marketing, Silicon Motion
Memory Requirements for Self Driving Cars
Kristen Hopper, Automotive Product Line Manager, Micron
MRAM in Automotive Applications
Joe O'Hare, Marketing Director, Everspin Technologies
Driver Assistance Pushes New Flash Functionalities
Anil Gupta, Technical Executive, Winbond
Session Description:
Flash memory has been used in automobiles for several years, but the sophistication of its applications has been increasing dramatically. This session will provide a perspective on how flash is used currently in such applications as driver assistance systems, instrument clusters, infotainment, and data logging. These are in addition to well-established applications in engine controls, braking systems, and safety systems. Current issues include extended temperature ranges and other severe environmental factors, security, lifetimes, startup, failure modes, and programming methods.
About the Organizer:
Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.
About the Chairperson:
Bita Sistani is Automotive Business Development Sr Manager at Micron. She is a lead business strategist, working closely with sales and automotive engineers to expand markets in this ever growing segment. A 20-year veteran of the semiconductor industry, she previously worked in supply chain and operations at Numonyx. She has also worked at Intel in both engineering and management positions, including being Technical Advisor to a Corporate VP/GM. She holds an MS and BS in Electrical, Electronics, and Communications Engineering from the University of Kansas.
Thurs, Aug 11th
2:30-3:45pm
OPEN Session 303-I: VC Forum (General Track)
Organizer/Chairperson: Wayne Rickard, Investor/Storage Industry Consultant
Panelists:
Wen Hsieh, General Partner, Kleiner Perkins
Matt Carbonara, Principal, Comcast Ventures
Angel Orrantia, Sr Director Business Development, SKTA Innopartners
Chris Rust, Founder/General Partner, Clear Ventures
Gaurav Tewari, Managing Director, Citigroup Ventures
Dong-Su Kim, VP, Samsung Ventures America
Session Description:
The flash memory area is bursting out all over with many startups and high-priced acquisitions. What are the short-term and long-term investment prospects? What are VCs looking for in funding flash storage companies and what do they think will be the key factors in achieving success? Is there enough room for all the current flash storage companies? Do the current and projected revenues justify the valuations? Which companies are most likely to succeed? When (if ever) will MRAM and other alternative NVM technologies be ready for prime time? What effect will rising technologies such as NVMe, persistent memory, and 3D XPoint™ have?
About the Organizer/Chairperson:
Wayne Rickard is currently an angel investor, a Venture Partner at Trenchant Partners, and a storage industry consultant. He was previously VP/Chief Technologist at Seagate, where he led a global staff accountable for strategy, engineering, business development, support, and services. He has also been Senior VP/CTO at Gadzoox Networks, where he was responsible for two design centers and for product strategy. Before that, he was Director Advanced Concepts at Emulex, where he architected, developed, and delivered the first Fibre Channel host bus adapters to market. He holds four patents in the storage area. He has been an Independent Director for Smarthome and an Advisory Board Member for PMC-Sierra. He earned an MBA from Pepperdine University and a BS in Engineering from California State University Fullerton.
Thurs, Aug 11th
4:00-5:15pm
OPEN Session 304-A: Flash and the Internet of Things (New Technologies Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Tony Lavia, Partner, Tech-Rx
Paper Presenters:
Embedded Flash Storage for Industrial IoT
Chanson Lin, CEO, EmBestor Technology,
MRAM Usage in IoT Applications
You Sung Kim, Sr Manager/Deputy Director, GlobalFoundries
Prescriptive Transactional Analytics for NVM Performance Testing
Olga Buchonina, CEO, Maarki
Panelist:
Scott Phillips, VP Marketing, Virtium Technology
Session Description:
The Internet of Things (IoT) has been described as the largest opportunity of the next decade. But what is IoT? What role does flash memory have in enabling IoT? This session will discuss why the merger of sensors, microcontrollers, and flash memory into a mesh of Things will improve life for all mankind.
Intended Audience:
Hardware design engineers, engineering managers, systems analysts and engineers, product and technology planners, CTOs, consultants, and memory specialists.
About the Organizer:
Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.
About the Chairperson:
Tony Lavia is currently a partner at the private equity firm Tech-Rx, an Executive in Residence at Plug and Play Tech Center, and a Board Director at General-Vision. He has 15 years experience in top executive positions in the high technology sectors, including telecom, internet, wireless, and computer storage. As CEO at FlexStar, he successfully restructured and re-purposed the company and positioned it for a major leap-ahead in growth and profitability, making it the market share leader in test systems for storage equipment. He also has GM-level experience at Nortel Networks, Newbridge Networks, and Symmetricom.
Thurs, Aug 11th
4:00-5:15pm
OPEN Session 304-B: Closing Panel on Top Ten Things You Need to Know about Flash Memory Today (General Track)
Organizer/Chairperson: Jean Bozman, VP/Principal Analyst, Hurwitz and Associates
Panelists:
Adam Roberts, Engineering Fellow, Sandisk
Jim Handy, Director/Chief Analyst, Objective Analysis
Dave Eggleston, VP Embedded Memory, GlobalFoundries
Ken Male, Sr VP/GM Research, TechTarget
Lee Caswell, VP Products Storage/Availability, VMware
Session Description:
Flash memory is becoming increasingly important for storage systems and end users. After all, flash is inherently smaller, faster, more rugged, and uses less power than all other major storage devices. Everything is coming together for flash memory to become a dominant storage technology. We have:
  • hardware that needs or relies on flash memory
  • improved chip yields leading to larger sizes and lower prices
  • consistent quality
  • growing volumes of high capacity devices
  • expanding business user and consumer demand
  • business needs for rapid response, and reduced carbon footprint
  • consumers who need on-the-go devices that hold lots of data, have extended battery life, and offer high performance
  • The market is ready to fully embrace the technology.
The speakers in this session will give you new ideas on how to use the latest storage systems effectively and to develop design wins and markets for flash-based products and solutions.
Intended Audience:
Anyone who needs to keep up with the latest trends in flash memory. This could include product planners, marketers, sales and communications specialists, and managers, as well as those working in data centers or computer facilities or at solution providers, distributors, VARs, research agencies, laboratories, or investment/financial firms. It will be especially well-suited to those seeking a broad overview rather than technical details.
About the Organizer/Chairperson:

Jean S. Bozman is currently Vice-President and Principal Analyst at Hurwitz and Associates, where she covers data center infrastructure, server and storage technology, software-defined storage, and software-defined infrastructure (SDI). She also serves as Program Chairperson for the Software-Defined Infrastructure Summit. Before joining Hurwitz and Associates, she was Senior Product Marketing Manager at SanDisk, where she drove the discussion of enterprise workloads that leverage SSDs.

A well-respected IT professional with over 20 years experience covering the worldwide markets for operating environments, servers and the workloads that run on servers, she was previously a Research VP at IDC. While at IDC, she focused on the worldwide market for server operating systems. She analyzed the worldwide server market and managed the Clustering and Availability Software (CLAS) market research.

Ms. Bozman has been widely quoted in business publications, including BusinessWeek and Investors Business Daily; in daily newspapers, including the San Jose Mercury News and Los Angeles Times; and in online publications, such as CNET (news.com), Bloomberg, and Reuters.

Ms. Bozman holds a B.S. from the State University of New York (SUNY) at Stony Brook and a master's degree from Stanford University.

Thurs, Aug 11th
4:00-5:15pm
OPEN Session 304-C: Accelerating In-Memory Applications with Flash (Applications Track)
Organizer: Shaun Walsh, Managing Partner, G2M Communications
Chairperson: Rich Fetik, CEO, Data Confidential
Panelists:
Shaun Walsh, Managing Partner, G2M Communications
Taufik Ma, Partner, G2M Communications
Session Description:
In-memory computing refers to techniques for keeping resources in memory rather than having to perform relatively slow storage accesses or swap resources back and forth between memory and disk. It primarily relies on keeping data in a server's RAM to speed up processing. It makes a particularly big difference when processing problems that require extensive data access, such as business analytics, reporting or data warehousing, and big data applications.
Intended Audience:
Intended Audience: Hardware and Software Designers
Engineering Managers and CTOs
Product Planners and Managers
Systems Engineers and Analysts
Marketing, MarCom, and Product Management Specialists
About the Speaker:
Taufik Ma is Partner at G2M Communications, a full-service agency handling marketing, public relations, sales, and corporate communications. A business executive with a proven track record for commercializing disruptive data center technologies, he was most recently Senior Vice President, Chief Strategy and Technology Officer at Emulex, where he grew the converged networking business to a $100M annual run-rate. He specializes in cloud infrastructure software and all aspects of physical and virtualized servers, storage/flash, and networking. Before joining Emulex, he was VP Marketing and Business Development at startup Aarohi Communications and GM Enterprise Platforms and Services Division at Intel. At Intel, he co-managed at $400 million+, 700-person division that was the four largest supplier of server systems worldwide. Mr. Ma holds an MSEE in Comnmunication Systems from the University of Southern California (USC).
About the Organizer:
Shaun Walshis Managing Partner at G2M Communications, a full-service agency handling marketing, public relations, sales, and corporate communications. He was most recently Vice President of Corporate and Solutions Marketing at QLogic, where he was responsible for worldwide global marketing, OEM and channel marketing, industry alliances, and technical solution marketing. He was previously Sr VP Marketing and Corporate Development at Emulex, where he managed strategic vision, established thought leadership programs and social media communities, completed new channel and government programs that captured considerable market share, created joint development programs with RSA and Cisco/SourceFire, and managed the global marketing team. Mr. Walsh is an active industry speaker and contributor of thought provoking and visionary content on next generation cloud computing, IT infrastructure, strategic OEM and channel developments, and corporate and social media communications programs. He holds a BS in management from Pepperdine University.
About the Chairperson:

Richard Fetik, CISSP, is a recognized security expert, and CEO/CTO of Data Confidential, a consulting, services, and technology licensing firm for the embedded, IoT, and cloud spaces. Richard is the inventor of Data Confidential’s innovative technologies such as the Storage Firewall, secure container objects for cloud computing and secure IoT-to-cloud interactions, and a customizable storage controller architecture, built on a security framework, that accelerates application performance 100x to 1000x.

He is an expert at designing security into the real world, including embedded systems and devices as well as IT systems and data centers, and has broad product experience from design and development through market introduction and evangelism.  His approach is particularly well-suited to providing a security base for systems such as IoT and robots as it offers verifiable reliability, reduced operating and support costs, and data confidentiality Richard has been active in Flash Memory Summit for many years as a Conference Advisory Board member, organizer, chairperson, and presenter. 

Thurs, Aug 11th
4:00-5:15pm
Session 304-D: PCIe/NVMe Fabrics (PCIe Storage Track)
Chairperson: Rakesh Cheerla, Independent Consultant
Paper Presenters:
NVMe over Fabrics - High Performance Flash Moves to Ethernet
John Kim, Director Storage Marketing, Mellanox
Leveraging the Benefits of Flash Memory with NVMe over Fabrics
Patrice Couvert, Product Marketing, KALRAY
Reducing Latency and Improving Performance Consistency in NVMeOF
Parag Maharana, Architect, Seagate Technology, AND KR Kishore, System Architect, Pavilion Data Systems
Session Description:
NVM Express over Fabrics enables users to connect remote subsystems with a flash appliance to achieve faster application response times and better scalability across virtual data centers. NVMe over fabrics offers high transfer speeds, low latency, full standardization, and access to a large ecosystems. Data centers can employ it to get full utilization and huge performance benefits over hundreds or thousands or local and remote SSDs.
Intended Audience:
Design engineers, hardware engineers, engineering managers, product and product marketing engineers, applications engineers, storage specialists and managers, storage technologists, systems engineers and analysts
About the Chairperson:
Rakesh Cheerla is currently an independent consultant focused on product management and management. He was most recently Sr Director Products at CNEX Laboratories, a startup developing flash controller chips. He was in charge of determining customer requirements and defining products to meet them. Before joining CNEX, he worked at SMART Modular Systems, LSI, and Extreme Networks. He has focused on developing product requirements, defining features, and managing engineering teams. He holds an MBA from Columbia University and an MSEE from Arizona State University.