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Forum Details

Tuesday, August 11th
Tues, Aug 11th
8:30 - 10:50am
Forum A-11: NVMe and PCIe SSDs Part 1 (PCIe Storage Track)
Organizer: Janene Ellefson, Product Marketing Mgr, Micron Technology; David Allen, Director Storage Business Development, PMC
Chairperson: Swapna Yasarapu, Director SSD Product Marketing, HGST
Instructors:
NVMe: State of the Union
Don Walker, Enterprise Storage Product Architect, Dell
NVMe Management Interface
John Carroll, Storage Architect, Intel, and Austin Bolen, Storage Development Principal Engineer, Dell
NVMe Over Fabrics
Zvonimir Bandic, Director Storage Architecture, HGST Research and Steve Sardella, Distinguished Engineer, EMC,
NVMe and Security
Jason Cox, Lead Storage Security Architect, Intel
Session Description:

As the demands on storage platform infrastructures evolve, advances in performance enabled by NVM storage technology, such as PCIe-based solid state drives (SSDs), must keep pace. NVM Express (NVMe) is an optimized, high-performance, scalable interface standard for client and enterprise, that unleashes the potential of PCIe-based storage now and for the next generation of NVM. This session will include presentations on the current state of NVMe, its management interface, its use in fabric-basedsystems, and its security features. The focus will be on uses in data center, enterprise, and client systems.

Intended Audience:
Hardware engineers, software engineers, engineering managers, product managers, interface specialists, system engineers and managers, and consultants.
About the Organizer:

Janene Ellefson is Enterprise SSD Product Marketing Manager at Micron Technology where she leads worldwide marketing efforts for PCIe SSD products. Her responsibilities include identification and management of new market channels, product development, strategic and tactical market focus, key messaging, launching new products, and managing pricing strategy and tracking market trends. A 15-year veteran of Micron, she holds a BA in business and marketing from the University of Phoenix.

David Allen is Director PCIe NVM Product Marketing at PMC. He has over 20 years of experience in the technology industry, including business management, marketing, and product management positions with Maxim Integrated Products, Vitesse Semiconductor, LSI, and Texas Instruments. He has been a presenter and chairperson at several previous Flash Memory Summits. He holds an MSEE and a BSEE from Oklahoma State University.

About the Chairperson:

Swapna Yasarapu is Director SSD Product Marketing at HGST, where she works on delivering the next generation of enterprise SSD products. She focuses on creating products involving new technologies such as new types of flash memory, advanced controllers, and next-generation non-volatile memory. She has been a leader in the NVMExpress working group and has been an active board member involved in shaping future directions for this new standards-based approach to PCIe-based SSDs.

Swapna has over 15 years of in depth experience in storage networking with responsibilities spanning from ASIC development, product development to managing hardware and software storage products through concept and development to production. She has held marketing and engineering positions at STEC, Adaptec, Aristos Logic, and Western Digital. She is a frequent participant in conferences, seminars, and webinars including being Conference Chairperson for the Server Design Summit and a speaker at SNIA events, Flash Memory Summit, and Server Design Summit. She holds an MSEE from UC Irvine (specializing in computer systems and software) and an MBA from UCLA (specializing in marketing and strategy).

Tues, Aug 11th
8:30 - 10:50am
Forum B-11: Flash-Memory Based Architectures: A Technical Discussion, Part 1 (Architectures Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Brian Berg, President, Berg Software Design
Instructors:
How Good Is Your Memory: An Architect's Look at SSDs
Michael Abraham, Business Line Manager, Micron
Anatomy of a High-Performance, Hierarchical FTL Architecture
Tim Canepa, Director Architecture, Seagate Technology
Cooperative Flash Management: A Scalable Architecture
Mike Jadon, CEO, Radian Memory
Standardizing Storage Intelligence in SSDs
Bill Martin, Principal Engineer, Samsung Semiconductor
Forum Description:

This session will include presentations about the key technical issues of flash memory-based architectures, particularly firmware and the Flash Translation Layer (FTL). Topics will include how data integrity, availability, and reliability are accomplished, as well as how targeted performance affects cost and architecture. Write atomicity as well as standards efforts regarding flash allocation defragmentation issues (e.g., the TRIM command) will be presented, as well as how device interfaces (e.g., PCIe/NVMe, SAS, or SATA) affect architectures.

Intended Audience:

Hardware engineers and software engineers, and anyone with a curiosity or need to know the highly technical aspects of using flash memory-based devices to create resilient, portable, and ubiquitous storage media.

About the Organizer/Chairperson:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair, and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

Tues, Aug 11th
8:30 - 10:50am
Forum C-11: Enterprise SSDs (SSDs Track)
Organizer: Tom Coughlin, President, Coughlin Associates; Scott Shadley, Sr Business Development Mgr, Micron Technology
Chairperson: Scott Shadley, Sr Product Line Manager, Micron Technology
Instructors:
Whack-a-Mole Game of High Performance SSD Design
Siamak Arya, President, Siamak Arya Consulting
Ultra High Capacity SSD Storage
Adrian Proctor, Director Marketing, Toshiba America
High Performance and Highly Reliable SSD
Moriyoshi Nakashima, President, GENUSION
Why SSDs Are Emerging Rapidly in Data Centers
Sean Stead, Viking Technology
When Will SSDs Replace HDDs?
Mark Webb, President, MKW Ventures
Forum Description:

Enterprise SSDs are achieving higher capacities and higher performance and are therefore finding more applications, displacing HDDs in high transaction environments.  SSDs must trade off performance and endurance, and the variety of flash applcations are leading to new tiering approaches that include several types of flash memory devices.   Presentations in the session will prepare you to buy the right enterprise SSD for your applications and to make sure that your system design uses the right flash memory in the right way. 

Intended Audience:

Executives, Engineers, End Users, Technology Journalists, Press, Technologists, Marketing Professionals, Applications Engineers, Entrepreneurs, Academicians, Students, and other Researchers.

About the Organizers and Chairperson:

Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 30 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has created over 100 articles, reports, and technical presentations and holds 6 patents. Tom is the author of the book “Digital Storage in Consumer Electronics: The Essential Guide”, published by Elsevier. He is also the organizer of the annual Storage Visions Conference and the Creative Storage Conference.

Scott Shadley is a Senior Product Line Manager, supporting Micron’s datacenter and enterprise SSD products including marketing initiatives. His responsibilities include roadmap definition, P&L ownership, customer engagement, and driving the marketing strategy for storage products. Previously, he was a Senior Product Marketing Team Manager, helped create the business development team within storage, and  was a Product Marketing Manager for the SATA SSD programs. Scott has also been Director of Enterprise SSD Marketing at STEC. He earned a BSEE from Boise State University and an MBA from the University of Phoenix.

Tues, Aug 11th
8:30 - 10:50am
Forum D-11: Flash in Data Centers (Enterprise Storage Track)
Organizer: Andy Mills, CEO, Enmotus
Chairperson: Chris DePuy, VP, Dell’Oro Group
Instructors:
Virtualization Software for Flash and NVDIMM
Andy Mills, CEO, Enmotus
Customer Insight on Flash in the Data Center
Marco Coulter, 451 Research
Building a Petascale NoSQL Key-Value Store with Flash
Brian Bulkowski, CTO/Founder, Aerospike
Improved Solutions for I/O Provisioning and Application Acceleration
Jeff Sisilli, Sr Director Product Marketing, DataDirect Networks
"SAS" Role in the Future Data Center
Balaji Venkateshwaran, Product Marketing Lead, HGST, and Tom Heil, Senior Systems Architect, Avago Technologies
Optimizing the Data Center with an End to End Solutions Approach
Adam Roberts, Chief Solutions Architect, SanDisk
Forum Description:

Flash can serve many purposes in data centers. It can provide an additional tier of fast-accessing storage, it can increase server performance and decrease latency, and it can provide caching for information traveling to and from the cloud. In turn, software optimized for flash will provide improved performance at no additional cost. Flash thus both makes applications run better and provides an efficient foundation for such new approaches as object storage, software-defined storage, storage virtualization, and the software-defined data center.

Intended Audience:

Data center managers and engineers; hardware and software designers; network engineers and managers; communications and networking specialists; system architects and engineers.

About the Organizer:

Andy Mills is CEO at Enmotus, a company dedicated to providing tiered storage solutions. He has over 25 years experience in the PC, server, networking, and storage industries. He was previously VP Marketing for Dot Hill Systems, where he led the company’s server Virtual Raid Adapter and storage virtualization appliance strategies. He has also held executive positions at Ciprico, NetCell, TDK Semiconductor, AMD, and Ferranti Computer Systems. He has several patents in storage and networking. He holds Bachelor’s Honors and Master’s degrees in Electrical and Electronic Engineering from Bangor University (UK).

About the Chairperson:

Chris DePuy is a Vice-President at Dell’Oro Group, responsible for the Carrier IP Telephony, Enterprise Edge, Wireless LAN, Wireless Packet Core, and Storage market research programs. He has over 20 years of financial analysis, business analysis, and engineering experience. He has been a consultant with TS Cap and a research analyst covering software, communications, and Internet with Bowman Capital and Morgan Stanley. He was named the top ranking Equity Research Analyst in the data networking sector by Institutional Investor and Greenwich Research Survey. The co-author of a book, he holds a Master’s in engineering from Cornell and a BS in engineering from Union College.

Tues, Aug 11th
8:30 - 10:50am
OPEN - Forum G-11: Enterprise Applications Part 1 (Enterprise Applications Track)
Organizer/Chairperson: Tom Burniece, President, Burniece Consulting Services
Instructors:
Redefining Flash Economics for Enterprise Storage and Hyperconvergence
Bob Fine, Director Product Management, Dell
Leveraging an All-Flash Array in Creating a Private Cloud
Vikram Belapurkar, Principal Product Marketing Manager, EMC, and Joseph Dieckhans, Sr Technical Marketing Manager, VMware
Flash: More Than Tier 0 Storage
Michael Kuhn, VP/Business Line Executive, IBM Flash Systems
Database Array NVMe Flash: Pushing Application Performance
Gurmeet Goindi, Group Product Manager, Oracle
Matching Flash Storage Arrays to Performance Requirements
Chris Tsilipounidakis, Product Marketing Manager, Tegile Systems
Session Description:

Flash memory has enabled new storage system and computing architectures which can handle many enterprise applications far more efficiently than with hard disks. This session will feature actual case studies by innovative storage companies, including descriptions of the problem, approach, and results. Applications will include virtual desktops, streaming media, SQL and NoSQL databases, OLTP, data warehousing, big data analytics, Hadoop/MapReduce, financial transactions, and in-memory computing. Customers will co-presenting with some speakers.

Intended Audience:

IT Managers, Application Administrators, Database Administrators, Application Developers, Data Center Architects, Storage Architects, Infrastructure Architects, System Architects, Storage Engineers, Storage Specialists, Software Engineers, Storage Managers, Network Engineers, Marketing Engineers, Consultants, Analysts, and System  Administrators.

About the Organizer:

Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has worked with well over 50 companies from unfunded startups to large public corporations, including venture and private equity firms.

He is a highly experienced CEO and board member and has been general manager with profit and loss responsibility for a billion-dollar division of Digital Equipment. Before becoming an independent consultant, he was also Chairman of Ciprico and a senior executive at Maxtor and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

About the Chairperson:
Tues, Aug 11th
8:30 - 10:50am
OPEN - Forum N-11: Flash Growth and Opportunity in China (Business Track)
Organizers/Chairpersons: Chuck Sobey, Chief Scientist, Channel Science; Jerome Luo, CEO, Sage Microelectronics
Instructors:
Using Flash in Archival Storage
Fei Wu, Associate Professor, Huazhong University, and Changsheng Xie, Professor, Huazhong University
Observations on the Chinese Flash Memory Market
Cui Hao, Sr Chief Editor, WatchStor.
All-Flash Array Developed in a Chinese University
Chris Tsu, Professor, Hangzhou Dianzi University
Alibaba Ecosystem and Infrastructure
Shu Li, Director, Alibaba
Big Data for Human Learning and Privacy Protection
Liang Wang, VP, Shenzhen Open University
Forum Description:

This forum is an exciting first for the Flash Memory Summit! A distinguished slate of government, academic, and industry professionals have come from China to provide current insight into their country’s rapidly growing use of flash. Come learn about the Chinese market and discover potential opportunities for your organization and its products and services.

Intended Audience:

Corporate executives, sales executives, marketing professionals, business development specialists, analysts, investors, engineering managers and directors, product planners, product and product marketing managers, and any flash industry participants interested in working in or learning more about China.

About the Organizers/Chairpersons:

Jianjun (Jerome) Luo is the founder and president of Sage Microelectronics, a provider of ICs and solutions for digital storage and data security applications (including SSD controllers). It has offices in Silicon Valley and in Hangzhou, China. He is also a professor of electrical engineering at Hangzhou Dianzi University. Jerome helped organize the first flash memory conference held in China (the China Flash Forum held in Beijing on October 23, 2014). He has been an ASIC design engineer and Director of R&D at Initio and has designed more than 10 ASICs. He earned a PhD in semiconductor technology from Zhejiang University, a Master’s in Microelectronics from the Hangzhou Institute of Electronics Engineering, and a Bachelors in Electronics Engineering from Shanghai Jiaotong University.

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop new capabilities in data storage. He has deep expertise in the design, manufacture, and test of data storage devices. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing the state-of-the-art of data forensics. He was honored to be invited to give the opening keynote address at the first flash conference held in China. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

Tues, Aug 11th
11:00 - 11:30am
Hideo Inoue photo
OPEN - Keynote 1:  Driving Intelligence for Safe Automobiles
Speaker: Hideo Inoue, GM, Advanced Research, Toyota Motor
Introducer: Tom Coughlin, President, Coughlin Associates
Abstract:
Japan faces a rapidly aging society. Two collaborative projects in intelligent vehicle research and development are currently underway to meet the associated challenges. The first is developing an intelligent driving system to achieve a safe, secure traffic society for elderly drivers. The second, the Smart Traffic Flow Control Project, is developing an advanced driver assistance system that can both enhance safe, secure driving and reduce congestion. Flash memory plays a key role in achieving the goals of safety, security, and improved traffic flow.
About the Speaker:
Hideo Inoue is Project General Manager for the Future Project Division at Toyota’s Advanced Vehicle Research Project, where he focuses on planning for cutting-edge technologies. He was previously General Manager of the R&D Management Division and of the Integrated System Engineering Division. He has developed vehicle control technologies such as active safety systems and helped promote them in the marketplace. He has also worked on development of driver assistance, integrated safety, energy management, and intelligent transportation systems. He is a manager for the Japan Science and Technology Agency’s Autonomous Driving System project. He serves as a part-time lecturer at the Kyushu University and a Guest Professor at the Tokyo University of Agriculture and Technology. The holder of many patents in automotive technology, he has presented at such events as IEEE IEDM, IFAC Symposium on Advances in Automotive Control, and the FISITA World Automotive Conference.
About Toyota:
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. Toyota directly employs over 31,000 in the U.S. and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. More information is available at Toyota.
Tues, Aug 11th
11:30am - Noon
Mike Workman photo
OPEN - Keynote 2: Flash, Fireworks and the Cloud
Speaker: Mike Workman, Sr VP Flash Storage Systems, Oracle
Introducer: Tom Burniece, President, Burniece Consulting Services
Abstract:

Network connectivity and compute power have advanced exponentially over the past decade, enabling new information delivery systems such as the cloud. However, the missing piece for a true high-performance cloud has been low-latency storage. The emergence and quick adoption of all-flash storage leads to the possibility of low-latency, near real-time clouds. This new all-flash storage architecture will enable a whole new set of cloud applications. They will light fireworks as vendors fight for survival in the rapidly changing data center landscape.

About the Speaker:

Mike Workman leads the global engineering and development of Oracle’s all-flash storage arrays, the FS Series, which leads the industry in performance and scalability. Before joining Oracle, Mike was the founder, Chairman, and CEO of Pillar Data Systems, an enterprise storage company.  Pillar, which pioneered the use of business-value driven Quality-of-Service in storage, was acquired by Oracle in July 2011. Mike has held many senior-level positions in the storage industry, including Vice President of Worldwide Development for the IBM Storage Technology Division, Senior Vice President and CTO of Conner Peripherals, and Vice President of OEM Storage Subsystems for IBM. Mike’s teams have developed over 60 products ranging from disk drives through NAS and SAN storage systems and to today’s all-flash arrays, generating over $17 billion dollars in worldwide sales. The coauthor of a textbook on digital control and the author of many publications, Mike has a PhD in Electrical Engineering from Stanford, a Masters from Stanford and a Bachelor’s degree from UC Berkeley. He holds 15 patents.

About Oracle:

Oracle offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems. With over 400,000 customers—including all of the Fortune 100—in more than 145 countries, Oracle provides a complete technology stack both in the cloud and in the data center. Oracle’s industry-leading cloud-based and on-premises solutions give customers complete deployment flexibility and unmatched benefits including application integration, advanced security, high availability, scalability, energy efficiency, powerful performance, and low total cost of ownership. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Tues, Aug 11th
Noon - 12:30pm
Bob Brennan photo Jason Taylor photo
OPEN - Keynote 3:  Memory Technology Advances Shape a New Era in Flash Innovation
Speakers: Bob Brennan, Sr VP Memory Solutions, and
Jim Elliott, Corporate VP Memory Marketing, Samsung Semiconductor
Introducer: Rick Merritt, Silicon Valley Bureau Chief, EE Times
Abstract:

Semiconductor memory technology will advance tremendously over the next several years. The storage industry will benefit from better ways of designing flash memory chips, with greater stacking efficiency, reduced power consumption, and increased performance. There will also be bold efforts to harness NAND’s full potential, including the promise of adding storage intelligence to perform workload management. Solid state storage (SSDs), especially with 3D V-NAND, will mushroom in importance, achieving much higher bandwidth in such applications as all-flash arrays. Advances in memory technology will thus play a major role in achieving critical goals such as instant access, massive amounts of flash-based storage, instant connectivity, and instant relevance. So too, flash-optimized data centers will be able to much better support big data, real-time analysis, and the Internet of Things.

About the Speakers:

Jim Elliott, Corporate Vice-President at Samsung Semiconductor, oversees all product marketing activities for Samsung’s memory organization in the Americas. He also oversees US marketing communications activities for Samsung Semiconductor. Elliott has 18 years experience in the semiconductor industry, focused on product sales and marketing at major multinational companies. With Samsung for the past 12 years, he has held leadership positions in both marketing and sales.

Elliott holds a BA from the University of California at Davis and an MBA from Cal Poly San Luis Obispo. He has been a featured guest speaker at many industry conferences, including G20/ICT Summit, Global Semiconductor Alliance Memory Conference, International Symposium on Quality Electronic Design, Memcon, Flash Memory Summit, and JEDEC forums

Bob Brennan leads Samsung’s Memory Solutions Lab (MSL), which is chartered with creating system and platform architectures aligned with the growth of Samsung’s memory business. MSL also develops and enables world-class products such as NVMe and PCIe flash drives. Before joining Samsung, Bob was the Lead Architect of Intel’s Datacenter System on Chip products, with his most recent focus on Intel’s storage and microserver products. During his 22-year Intel career, Bob also led many design teams, including Notebook System Architecture, Mobile SoC Architecture, and Communication Architecture. Bob holds a BSEE from Duke University and an MSEE from the University of Virginia.

About Samsung:

Samsung Semiconductor is a wholly owned subsidiary of Samsung Electronics. As the leader in advanced memory solutions for home, mobile, and office applications, Samsung Semiconductor is the world’s largest producer of DRAM, flash, SRAM, and high-end graphics memory. In addition, it is a major global producer of optical disk drives, hard drives, system logic, sensors, and controllers. Samsung also has emerged as the largest producer of LCD displays, providing the widest range of products for TVs, desktop monitors, notebook/netbook PCs, and mobile devices. Furthermore, Samsung provides fabless and fab-lite customers with state-of-the-art design and manufacturing at 90, 65, 45, and 32/28 nanometers. More information is available at Samsung.

Tues, Aug 11th
1:30 - 2:00pm
Kevin Conley photo
OPEN - Keynote 4: Flash as the Great Disruptor
Speaker: Kevin Conley, CTO, SanDisk
Introducer: Jean Bozman, Director Infrastructure Research, Neuralytix
About SanDisk:

SanDisk Corporation (NASDAQ: SNDK), a Fortune 500 and S&P 500 company, is a global leader in flash storage solutions. For more than 25 years, SanDisk has expanded the possibilities of storage, providing trusted and innovative products that have transformed the electronics industry. Today, SanDisk’s quality, state-of-the-art solutions are at the heart of many of the world's largest data centers, and embedded in advanced smart phones, tablets and PCs. SanDisk’s consumer products are available at hundreds of thousands of retail stores worldwide More information is available at SanDisk.

Tues, Aug 11th
2:00 - 2:30pm
Jeff Ohshima photo
OPEN - Keynote 5:  Advances in 3D Memory: High Density Storage for Hyperscale, Cloud Applications. and Beyond
Speaker: Jeff Ohshima, VP Memory and Storage Products, ToshibaDisk
Introducer: Chris DePuy, VP, Dell'Oro Group
Abstract:

NAND flash storage is being deployed more widely as it delivers cost/performance benefits in hyperscale and cloud applications. Ever higher densities are necessary to provide more cost effective solutions and to meet rapidly increasing demand for storage. However, floating gate technology is reaching the limits of its scalability. The key to supporting higher densities for the storage market is a 48-layer 3D solution that will enable a smooth migration to 3D technology. High performance, lower power, increased efficiency, and scalability are essential to making competitive 3D memory-based storage solutions a practical reality.

About the Speaker:

Jeff Ohshima is a member of the Semiconductor and Storage Products executive team at Toshiba, where he focuses on memory design and applications engineering. He was previously VP Memory Technology Executive at Toshiba America Electronic Components focused on flash memory with an emphasis on SSDs. He has also been Senior Manager R&D in the advanced NAND flash memory design department, responsible for 70 nm, 56 nm, 43 nm, and 32 nm part design. He has worked on memory at Toshiba for over 30 years, including 20 years on DRAM where he acted as a lead design for application specific memories and did technical marketing. Ohshima has served as a Visiting Research Scientist at Stanford University. He holds a BSEE and MSEE from Tokyo’s Keio University.

About Toshiba:

Toshiba Corporation, a Fortune 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, "Committed to People, Committed to the Future", Toshiba conducts global operations with the aim of securing "Growth Through Creativity and Innovation". The company is intent on helping reach the goal of a world in which people everywhere live in a safe, secure, and comfortable society. Founded in Tokyo in 1875, today's Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion). More information is available at Toshiba.

Tues, Aug 11th
2:30 - 3:00pm
Riccardo Badalone photo
OPEN - Keynote 6: Disruptive Memory Technology Enables New In-Memory Applications
Speaker: Riccardo Badalone, CEO, Diablo Technologies
Introducer: Ben Woo, Founder/Managing Director, Neuralytix
Abstract:

Applications are evolving to harness the potential of in-memory compute. Storage-centric architectures simply cannot keep pace with the demanding performance required by real-time analysis and large-scale big data processing.

A groundbreaking new memory solution will enable economical, real-time processing of many terabytes of data in a single server. As a result, storage and networking bottlenecks are eliminated, providing dramatic improvements in performance and extending in-memory compute to innovative new use cases.

About the Speaker:

Riccardo Badalone is a Co-Founder of Diablo Technologies and has served as a director since the company’s inception in 2003. Mr. Badalone has been CEO since 2007 and was previously the CTO. Before co-founding Diablo, Riccardo worked for Nortel Networks, where he was pivotal in delivering advanced Serializer/Deserializer (SerDes) technologies for switching and framer applications. Riccardo has also been manager of the OEM Hardware design group at Matrox Graphics, where his team designed and supported desktop motherboard platforms for major PC OEMs. Riccardo holds a BSEE from Concordia University (Montreal, Quebec, Canada).

About Diablo Technologies:

Founded in 2003, Diablo is at the forefront of developing breakthrough technologies to set the standard for next-generation enterprise computing. Diablo's Memory Channel Storage solution combines innovative software and hardware architectures with non-volatile memory to introduce a new and disruptive generation of Solid State Storage for data-intensive applications. More information is available at Diablo.

Tues, Aug 11th
3:15 - 5:45pm
Forum A-12: NVMe and PCIe SSDs Part 2 (PCIe Storage Track)
Organizers: Janene Ellefson, Product Marketing Mgr, Micron Technology; David Allen, Director Storage Business Development, PMC
Chairperson: Swapna Yasarapu, Director SSD Product Marketing, HGST
Instructors:
NVMe in Mobile Platforms
Dave Landsman, Director Industry Standards, SanDisk
NVMe Ecosystem Development
David Allen, Director Storage Business Development, PMC
End User Testimonial
Ravi Chari, Storage Technologist, Oracle
Closing Summary and Future Directions
Amber Huffman, Sr Principal Engineer, Intel and President, NVMexpress
Session Description:

As the demands on storage platform infrastructures evolve, advances in performance enabled by NVM storage technology, such as PCIe-based solid state drives (SSDs), must keep pace. NVM Express (NVMe) is an optimized, high-performance, scalable interface standard for client and enterprise, that unleashes the potential of PCIe-based storage now and for the next generation of NVM. This session will include presentations on NVMe’s use in mobile platforms, its ecosystem, its deployment in real world applications,and its future directions. An end user testimonial will also be included.

Intended Audience:

Hardware engineers, software engineers, engineering managers, product managers, interface specialists, system engineers and managers, and consultants.

About the Organizer:

Janene Ellefson is Enterprise SSD Product Marketing Manager at Micron Technology where she leads worldwide marketing efforts for PCIe SSD products. Her responsibilities include identification and management of new market channels, product development, strategic and tactical market focus, key messaging, launching new products, and managing pricing strategy and tracking market trends. A 15-year veteran of Micron, she holds a BA in business and marketing from the University of Phoenix.

David Allen is Director PCIe NVM Product Marketing at PMC.  He has over 20 years of experience in the technology industry, including business management, marketing, and product management positions with Maxim Integrated Products, Vitesse Semiconductor, LSI, and Texas Instruments. He has been a presenter and chairperson at several previous Flash Memory Summits.  He holds an MSEE and a BSEE from Oklahoma State University.  

About the Chairperson:

Swapna Yasarapu is Director SSD Product Marketing at HGST, where she works on delivering the next generation of enterprise SSD products.  She focuses on creating products involving new technologies such as new types of flash memory, advanced controllers, and next-generation non-volatile memory.  She has been a leader in the NVMExpress working group and has been an active board member involved in shaping future directions for this new standards-based approach to PCIe-based SSDs. 

Swapna has over 15 years of in depth experience in storage networking with responsibilities spanning from ASIC development, product development to managing hardware and software storage products through concept and development to production.  She has held marketing and engineering positions at STEC, Adaptec, Aristos Logic, and Western Digital.  She is a frequent participant in conferences, seminars, and webinars including being Conference Chairperson for the Server Design Summit and a speaker at SNIA events, Flash Memory Summit, and Server Design Summit.  She holds an MSEE from UC Irvine (specializing in computer systems and software) and an MBA from UCLA (specializing in marketing and strategy). 

Tues, Aug 11th
3:15 - 5:45pm
Forum B-12: Flash-Memory Based Architectures: A Technical Discussion, Part 2 (Architectures Track)
Organizer/Chairperson: Brian Berg, President, Berg Software Design
Instructors:
Addressing Flash Reliability with LDPC
Steven Shrader, Chief Architect, Mobiveil
Active Flash Management Based on Machine Learning
Conor Ryan, CTO, NVMdurance
A Low-Cost Architecture for an All-Flash Array
Paul Truong, Principal Engineer, SanDisk
Power-Efficient Fabric Using a Shared Flash Translation Layer
Bharad Pudipeddi, VP Engineering, BitMICRO Networks
Forum Description:

This session will include presentations about the most important technical issues of flash memory-based architectures, particularly firmware and the Flash Translation Layer (FTL). Topics will include how data integrity, availability and reliability are accomplished, as well as how targeted performance affects cost and architecture. Write atomicity as well as standards efforts regarding flash allocation defragmentation issues (e.g., the TRIM command) will be presented, as well as how device interfaces (e.g., SAS, SATA, or PCIe/NVMe) affect architectures.

Intended Audience:

Hardware engineers and software engineers, and others with a curiosity or need to know the highly technical aspects of using flash memory-based devices to create resilient, portable, and ubiquitous storage media.

About the Organizer/Chairperson:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair, and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

Tues, Aug 11th
3:15 - 5:45pm
Forum C-12: SSD Technology (SSDs Track)
Organizer: Tom Coughlin, President, Coughlin Associates
Chairperson: Andrew Mierau, Sr Technical Marketing Engineer, Micron
Instructors:
Why DRAM Really Matters Inside SSDs
Chris Wojslaw, Sr Manager Technical Marketing, SK Hynix
Interest in PCIe SSDs Expected to Soar with Next CPU Chipset
Anders Graham, SSD Product Marketing Manager, Samsung Semiconductor
Optimizing Hybrid SSD Performance by Dynamical Partitioning
Wei Wang, Graduate Student, San Diego State University
Middleware and Flash Translation Layer Co-Design for Boosting SSD Performance
Chao Sun, Assistant Professor, Chuo University (Japan)
Maximize Efficiency and Endurance of Solid State Drives
Aravindan Gopalakrishnan, Product Manager, HP
Forum Description:

SSD performance depends on many factors. This session will explore the role of DRAM inside SSD, how PCIe SSDs will perform better with new CPU chipsets, optimizing hybrid SSD performance, co-design of middleware and the flash translation layer in SSD design, and maximizing the efficiency and endurance of SSDs.

About the Organizer:

Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 30 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has created over 100 articles, reports, and technical presentations and holds 6 patents. Tom is the author of the book “Digital Storage in Consumer Electronics: The Essential Guide”, published by Elsevier. He is also the organizer of the annual Storage Visions Conference and the Creative Storage Conference.

About the Chairperson:

Scott Shadley is a Senior Product Line Manager, supporting Micron’s datacenter and enterprise SSD products including marketing initiatives. His responsibilities include roadmap definition, P&L ownership, customer engagement and driving the marketing strategy for storage products. Previously, he was a Senior Product Marketing Team Manager, helped create the Business Development team within storage, and was a Product Marketing Manager for the SATA SSD programs. Scott has also been Director of Enterprise SSD Marketing at STEC. He earned a BSEE from Boise State University and an MBA from the University of Phoenix.

Tues, Aug 11th
3:15 - 5:45pm
Forum D-12: Enterprise Storage Design Part 1 (Enterprise Storage Track)
Organizer/Chairperson: Rob Peglar, VP Advanced Storage, Micron Technology
Instructors:
Holistic Flash Management for Next-Generation All-Flash Arrays
Roman Pletka, Research Staff Member, IBM Zurich Research Laboratory
Data Encryption in a Flash World
Hu Yoshida, CTO, Hitachi Data Systems
Flash as the Next-Generation Primary Storage Platform
Andrew Chen, Sr Director Product Management, Violin Memory
In-Storage Processing Using Software Defined Storage Devices
Paul Prince, CTO, MangStor
Flash Goes Mainstream
Andy Walls, IBM Fellow/CTO/Chief Architect, IBM Storage Systems
iSCSI Extensions over RDMA (iSER): A New High-Speed Storage Protocol for Flash Memory
Rob Davis, VP Storage Technology, Mellanox Technologies
Forum Description:

Enterprise storage today must change to meet newrequirements in the data center. Cloud computing, analytics, and big data are among the latest drivers, but existing drivers such as server and desktop virtualization, data tiering, efficient architecture and implementation of data policy still must be further addressed. Meanwhile, the numbers of applications and users keeps increasing, as does the need for rapid, predictable access. Solid state storage is an important technology in satisfying increased demand and providing quicker access at reasonable cost. However, managers must understand what flash technology can provide and how to make cost/performance tradeoffs. Flash-centric issues such as write amplification, wear, and endurance must also be understood to enable optimal architecture.

Intended Audience:

Enterprise Application Designers and Engineers; Data Scientists; Network and Data Center Directors, Managers and Engineers; Enterprise Storage System Designers; Software Designers, Enterprise Flash and SSD Product Managers & Marketing Engineers; Large-Scale Systems Designers; Investors & Analysts.

About the Organizer/Chairperson:

Rob Peglar is Vice President of Advanced Storage at Micron Technology. A 38-year industry veteran, he heads efforts in advanced storage systems strategy, leads executive-level planning and strategy for the Storage Business Unit with key customers and partners worldwide, and defines future storage offering portfolios incorporating Micron technology. He serves on the Board of Directors of SNIA and has been co-chair of the SNIA Analytics and Big Data Committee and the SNIA Tutorials, and director of the SNIA Solid State Storage Initiative. He serves as an advisor to the Flash Memory Summit. He was named an EMC Elect in 2014 and 2015. He was one of 25 senior executives worldwide selected for the CRN ‘Storage Superstars’ Award in 2010.

Before joining Micron, Mr. Peglar was Chief Technology Officer Americas at EMC Isilon, leading the field-facing technical effort to enable Isilon to reach its current status as world leader in enterprise scale-out NAS. He has also been Senior Fellow and Vice President of Technology at Xiotech and has held key technology specialist and engineering leadership positions at StorageTek, where he designed hundreds of enterprise SANs. He has written many articles for such media as CIO Update, SearchStorage, and Information Management. He is also a frequent conference chairperson and presenter in such venues as SNIA events, Flash Memory Summit, and Interop.

Mr. Peglar holds a BS in Computer Science from Washington University (St. Louis) and performed graduate work there.

Tues, Aug 11th
3:15 - 5:45pm
OPEN - Forum G-12: Enterprise Applications Part 2 (Enterprise Applications Track)
Organizer: Tom Burniece, President, Burniece Consulting Services
Chairperson: Jean Bozman, Director Infrastructure Research, Neuralytix
Instructors:
Flash Storage Use Cases - Customers Share Their Views
Beth Joseph, Product Marketing Manager, HP
Building the Next Generation Data Center Today
Derek Leslie, Sr Product Manager, SolidFire
Why Upgrade Infrastructure to Hyperconverged?
George Symons, CEO, GridStore
Flash Storage Drives a Better Bottom Line
Ivan Iannaconne, Product Manager, HP
Hybrid Flash Arrays for Video Surveillance
Jim Jonez, VP Worldwide Marketing, Dot Hill
DWD: Delivering Weather Information Faster with Flash
Lee Caswell, VP Product and Solutions, NetApp
Session Description:

Flash memory has enabled new storage system and computing architectures which can handle many enterprise applications far more efficiently than with hard disks. This session will feature actual case studies by innovative storage companies, including descriptions of the problem, approach, and results. Applications will include virtual desktops, streaming media, SQL and NoSQL databases, OLTP, data warehousing, big data analytics, Hadoop / MapReduce, financial transactions, and in-memory computing. Customers will co-present with some speakers.

Intended Audience:

IT Managers, Application Administrators, Database Administrators, Application Developers, Data Center Architects, Storage Architects, Infrastructure Architects, System Architects, Storage Engineers, Storage Specialists, Software Engineers, Storage Managers, Network Engineers, Marketing Engineers, Consultants, Analysts, and End Users.

About the Organizer:

Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has worked with well over 50 companies from unfunded startups to large public corporations, including venture and private equity firms.

He is a highly experienced CEO and board member and has been general manager with profit and loss responsibility for a billion-dollar division of Digital Equipment. Before becoming an independent consultant, he was also Chairman of Ciprico and a senior executive at Maxtor and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

About the Chairperson:

Jean S. Bozman is currently Director Infrastructure Research at Neuralytix, where she covers all aspects of datacenter infrastructure. She focuses on workloads handled by a combination of on-premises and off-premises resources, typically involving linking an enterprise datacenter with one or more clouds. She also serves as Program Chairperson for the Software-Defined Infrastructure Summit. Before joining Neuralytix, she was Senior Product Marketing Manager, where she drove the discussion of enterprise workloads that leverage SSDs.

A well-respected IT professional with over 20 years experience covering the worldwide markets for operating environments, servers and the workloads that run on servers, she was previously a Research VP at IDC. While at IDC, she focused on the worldwide market for server operating systems. She analyzed the worldwide server market and managed the Clustering and Availability Software (CLAS) market research.

Ms. Bozman has been widely quoted in business publications, including BusinessWeek and Investors Business Daily; in daily newspapers, including the San Jose Mercury News and Los Angeles Times; and in online publications, such as CNET (news.com), Bloomberg, and Reuters.

Ms. Bozman holds a BS from the State University of New York (SUNY) at Stony Brook and a master's degree from Stanford University.

Tues, Aug 11th
3:15 - 5:45pm
Forum M-12: 3-D Flash (New Technologies Track)
Organizer/Chairperson: Chuck Sobey, Chief Scientist, ChannelScience
Instructors:
3D TLC is the New MLC for NAND
Tien Shiah, SSD Product Marketing Manager, Samsung
3D NAND Technology – Implications for Enterprise Storage Applications
Jung Yoon, Senior Technical Staff Member, IBM
3D RRAM with Ultra-Thin Switching Layer
Liang Zhao, Research Assistant, Stanford University
3D NAND Has Arrived!
Terry Grunzke, Engineering Manager, Micron Technology
Comparison of 2x/1x nm 2D Planar and 3D V-NAND Architecture
Jeongdong Choe, Senior Consulting Engineer, TechInsights
Forum Description:

2016 will be the year of 3D flash! This forum provides details you need for important strategy and implementation decisions. It will examine how 3D NAND can save you money in next-generation designs. Learn key insights about this vital new technology and have time for questions and answers with top industry experts.

Intended Audience:

Product strategists, design engineers, engineering managers and directors, hardware and firmware architects, field application engineers, software developers, test engineers, system designers and analysts, storage engineers and managers.

About the Organizer/Chairperson:

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop new capabilities in data storage. He has deep expertise in the design, manufacture, and test of data storage devices. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing the state-of-the-art of data forensics. He was recently invited to give the opening keynote address at the first flash conference held in China. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

Tues, Aug 11th
6:00 - 7:00pm
OPEN - Plenary on Flash Technology Futures (Flash Technology Track)
Organizer/Chairperson: Jim Handy, Director/Chief Analyst, Objective Analysis
Chairpersons: Jim Handy, Director/Chief Analyst, Objective Analysis
Panelists:
Chuck Dennison, Senior Director Process Integration, Micron
Brad Howard, VP Etch Advanced Technology, Applied Materials
Touhid Raza, Marketing Director, Cypress Semiconductor
Myoungkwan Cho, VP Device Engineering, SK Hynix
Keunsoo Jo. Sr Manager, Samsung Semiconductor
Tues, Aug 11th
7:00 - 8:30pm
OPEN - Beer, Pizza and Chat with the Experts (Sponsored by Cadence)
Organizers: Tom Coughlin, President, Coughlin Associates; Jim Handy, Director/Chief Analyst, Objective Analysis
Table Leaders:
3D Flash
Jeongdong Choe, Consulting Engineer, TechInsights
Data Centers
Shreyas Shah, Data Center Architect, Xilinx; George Crump, Lean Analyst, Storage Switzerland
Fabrics
Rob Davis, VP Storage Technology, Mellanox Technologies
China
Chris Tsu, CEO, Sage Microelectronics; Jerome Luo, President, Sage Microelectronics
Software
Allon Cohen, VP Products, Elastifile; Manish Agarwal, NetApp
Standards
Tom Friend, Director Industry Standards, OCZ Technology
Markets
Michael Kuhn, VP/Business Line Executive, IBM Flash Systems; Lee Stein, Consultant, Stein Writes
Security
Robert Thibadeau, Chairman, Bright Plaza; Michael Willett,VP Marketing, Bright Plaza
Reliability/Performance
Nematollah Bidokhti, Principal Engineer, OCZ Storage Solutions; Russ Fellows, Sr Partner/Analyst, Evaluator Group; Scott West, Product Marketing Manager, Advantest
Endurance
Joe Sullivan, CTO Hardware, NVMdurance
Consumer Applications
Aravind Ramamoorthy, Product Line Director, Micron; Ajay Bhatia, Sr Director Flash/SSD Products, Seagate Technology
Mobile Applications
John Geldman, Director Industry Standards, Micron; Perry Keller, Program Manager, Keysight Technologies
Enterprise Applications
Tony Afshary, Director Ecosystem Solutions, Seagate Technology; Sean Stead,SSD Marketing, Viking Technology
Data Recovery
Scott Holewinski, CEO, Gillware; Chris Bross, CTO, DriveSavers
New Technologies
Barry Hoberman, CEO, Spin Transfer Technologies; Lance Dover, Architecture Manager, Micron Technology
Controllers
Stephen Bates, Technical Director, PMC; Santosh Singh, Sr Staff Design Engineer, Xilinx
Interfaces
David Rodgers, Sr Product Marketing Manager, Teledyne Lecroy
SSDs
Bill Martin, Chair, SNIA Technical Council; Siamak Arya, Consultant
RRAM
Seshubabu Desu, CTO, 4DS
MRAM
Barry Hoberman, CEO, Spin Transfer Technologies; Joe O'Hare, Director Marketing, Everspin Technologies; *Terry Hulett, GM/VP Systems Engineering, Everspin Technologies
Embedded Applications
Tom McCormick, Chief Engineer/Technologist, Swissbit; Chanson Lin, President, EmBestor
SSD Performance
Kent Smith, Sr Director Flash Product Marketing, Seagate Technology; Eden Kim, CEO, Calypso Systems
Education
Eitan Yaakobi, Assistant Professor, Technion (Israel); Rich Fetik, CEO, Data Confidential
Testing
Peter Murray, Principal Systems Engineer, LoadDynamix
Hardware Design
Brent Przybus, Sr Director WW Marketing, eASIC; Xinmiao Zhang, Principal Research Engineer, SanDisk
Big Data
D.J. Das, CEO, Third Eye Consulting Services
PCIe SSDs
Idan Burstein, System Architect, Mellanox Technologies; Mark Beadle, Product Line Manager, Seagate Technology; Andrew Mierau, Sr Tech Mktg Engineer, Micron
NVMe
Amber Huffman, Sr Principal Engineer, Intel; Dave Deming, President, Solution Technology
Enterprise Storage
Zophar Sante, VP Marketing, BitMICRO Networks; Derek Leslie, Sr Product Manager, SolidFire
Error-Correcting Codes
Erich Haratsch, Dir Engineering, Seagate Technology; Thomas Parnell, Research Staff Member, IBM Research – Zurich
Flash over Memory Interface
Axel Kloth, CEO, Scalable Systems Research Labs
IT End Users
Howard Marks, Consultant, DeepStorage; Ivan Iannaccone, HP
NVM Programming Model
Jim Pappas, Director Initiative Marketing, Intel
Employment
Tanya Freedman, VP Group Services, Connetics Communications
NVDIMM
Arthur Sainio, Director Product Marketing, SMART Modular Technologies; Mario Martinez, Technologist, Netlist; Pankaj Kumbhare, Staff Design Engineer, Xilinx
Storage Class Memory
Zvonimir Bandic, Sr Director Storage Architecture, HGST
Automotive Applications
Martin Booth, Director Marketing, SanDisk
Rugged Environments
Chris Budd, Director Engineering, SMART High Reliability Solutions
FPGAs
David McIntyre, Manager Computer/Storage Business Unit, Altera; Curtis Pulley, Data Center Business Manager, Xilinx
Wednesday, August 12th
Wed, Aug 12th
8:30 - 10:50am
Forum E-21: Controllers and Flash Technology Part 1: Hardware and Algorithms (Controllers Track)
Organizer/Chairperson: Chuck Sobey, Chief Scientist, ChannelScience
Instructors:
Controller Concepts and Results for 1y/1znm and 3D NAND Flash
Erich Haratsch, Director Engineering, Seagate Technology
Read Disturb Errors in MLC NAND Flash Memory
Onur Mutlu, Professor, Carnegie-Mellon University
DSP for Signal Fidelity on ONFI4 Bus
Ravi Motwani, Principal Engineer, Intel
Extending NAND Endurance with Advanced Controller Technology
Wei Lin, System Architect, Phison Electronics
Does Soft-Decision ECC Improve Endurance?
Thomas Parnell, Research Staff Member, IBM Research
Safely Overclocking Flash I/O in SSDs
Kai Zhao, Sr System Design Engineer, SanDisk, and Tony Zhang, Professor, Rensselaer Polytechnic Institute
Forum Description:

This forum provides details on improving the endurance, retention, and performance of 2D and 3D NAND flash devices. Important strategies and signal processing that controllers can employ to further improve these key reliability measures are revealed. The forum also presents novel implementations for speeding SSD performance. Learn about new technology developments and have time for questions and answers with top industry experts.

Intended Audience:

Design engineers, engineering managers and directors, hardware and firmware architects, field application engineers, software developers, test and failure analysis engineers, system designers and analysts, storage engineers and managers.

About the Organizer/Chairperson:

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop new capabilities in data storage. He has deep expertise in the design, manufacture, and test of data storage devices. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing the state-of-the-art of data forensics. He recently gave the opening keynote at the first flash conference held in China. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

Wed, Aug 12th
8:30 - 10:50am
OPEN - Forum G-21: Enterprise Applications Part 3 (Enterprise Applications Track)
Organizer/Chairperson: Tom Burniece, President, Burniece Consulting Services
Instructors:
Solid State Drives Bring Sports Fans into the Game
Rich Leonarz, Senior Product Marketing Manager Memory and Storage, Samsung
10x Faster Access to Data for Faster Results Across 1,000 Researchers
Amanda Katona, Sr Mgr Customer Advocacy, DataDirect Networks
Transformation of Enterprise and Hyperscale Datacenters Using Software
Satish Lakshmanan, Sr Director Product Marketing Management, SanDisk
All Flash Storage's Expanded Use Cases
Woody Hutsell, Manager Portfolio Strategy, IBM Flash Systems
Automating DevTest for MS SQL with Snapshots
Dustin Harris, Sr Systems Engineer, Kaminario
Session Description:

Flash memory has enabled new storage system and computing architectures which can handle many enterprise applications far more efficiently than with hard disks. This session will feature actual case studies by innovative storage companies, including descriptions of the problem, approach, and results. Applications will include virtual desktops, streaming media, SQL and NoSQL databases, OLTP, data warehousing, big data analytics, Hadoop/MapReduce, financial transactions, and in-memory computing. Customers will co-present with some speakers.

Intended Audience:

IT Managers, Application Administrators, Database Administrators, Application Developers, Data Center Architects, Storage Architects, Infrastructure Architects, System Architects, Storage Engineers, Storage Specialists, Software Engineers, Storage Managers, Network Engineers, Marketing Engineers, Consultants, Analysts, and System Administrators.

About the Organizer/Chairperson:

Tom Burniece is an independent business consultant with over 30 years of senior management experience in the networking and storage markets. He specializes in strategy formulation, business development, marketing, and due diligence. He has worked with well over 50 companies from unfunded startups to large public corporations, including venture and private equity firms.

He is a highly experienced CEO and board member and has been general manager with profit and loss responsibility for a billion-dollar division of Digital Equipment. Before becoming an independent consultant, he was also Chairman of Ciprico and a senior executive at Maxtor and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.

Wed, Aug 12th
8:30 - 10:50am
ForumF-21: SSD Testing (Testing Track)
Organizer: Easen Ho, President, S3 Metrics
Chairperson: Kirsten Allison, Staff Applications Engineer, Advantest
Instructors:
SSDExplorer: A Virtual Platform for SSD Simulation
Lorenzo Zuolo, Doctoral Student, University of Ferrara (Italy)
Radiation Effects in SSDs
Enrico Costenaro, Director, IROC Technologies
True Cost-of-Test for SSD High Volume Manufacturing and Large
Scale Quality and Reliability Organizations
Scott Filler, Marketing Manager, Advantest
Creating a Performance Model for Flash Storage Devices
Vic Mahadevan, Chief Technology Advisor, MSys Technologies
Forum Description:

Testing is an essential part of SSD development and system evaluation. Conformance to standards, behavior under environmental stress, and the effects of varying workloads and system conditions must all be checked thoroughly. Performance analysis is also a key to determining how devices will behave in operation and in comparing devices during the evaluation stage. One problem of particular concern is wear, since the underlying memory elements are known to fail after a certain number of writes have been performed. Evaluations must be done with workloads that reflect actual client experience to ensure validity. Interface testing adds further complexity, particularly with the emergence of high-speed PCIe as an alternative to the well-understood disk interfaces.

Intended Audience:

Test engineers, hardware design engineers, engineering managers, system engineers and analysts, product engineers and managers, product planners.

About the Organizer:
Easen Ho is the president of S3Metrics, a consultancy specializing in SSD testing. He was formerly CTO of Calypso Systems, a leading solid state technology test equipment and test services company. Easen has been active in test standards development, and has given many talks at events such as Flash Memory Summit. He is a principal architect of the recently released SNIA Solid State Storage Performance Test Specification. He received his PhD from MIT and an MS from Tokyo Institute of Technology, both in laser and optical engineering. He has been involved in many storage ventures over the last 15 years, including being Founder and President of Digital Papyrus.
Wed, Aug 12th
8:30 - 10:50am
Forum D-21: Enterprise Storage Design, Part 2 (Enterprise Storage Track)
Organizer: Steve Hetzler, IBM Fellow, IBM Almaden Research Center
Chairperson: Gary Tressler, Sr Technical Staff, IBM
Instructors:
SSDs to the Rescue in a World of Big Data!
D.J. Das, Founder/CEO, Third Eye Consulting Services and Solutions
Using Flash in Workload-Aware Storage
Nelson Nahum, CEOt, Zadara Storage
Building a Flash Optimized Storage System
Saumyabrata Bandyopadhyay, Director Software Engineering, NetApp, and Ravi Dronamraju, Architect, NetApp
High-Performance, Highly Scalable Storage Architecture Using NVMe
Bob Hansen, VP Systems Architecture, Apeiron Data Systems
A New Metric for Analyzing Storage System Performance Under Varied Workloads
Steve Hetzler, IBM Fellow, IBM Almaden Research Center
Employing Storage QoS to Use Flash Resources Efficiently
Andrew Flint, VP Marketing, ioFabric
Forum Description:

Enterprise storage today must change to meet new requirements in the data center. Cloud computing and big data are among the latest drivers, but existing issues such as virtualization, data tiering, architecture, and data policy still must be addressed. Meanwhile, the numbers of applications and users continues to expand, as do the needs for rapid, on-line access. Solid state storage is an important tool in satisfying increased demand and providing faster access at reasonable cost. However, managers must understand what flash technology can provide and how to make cost/performance tradeoffs. Flash-centric issues such as write amplification, wear, and endurance must also be handled. And one must consider the role flash plays in such new developments as workload-aware storage, handling of big data, scalable architectures, and storage QoS.

Intended Audience:

Network and Data Center Directors; Managers and Engineer; Enterprise Storage System Designers; Software Designers, Enterprise Flash and SSD Product Managers & Marketing Engineers; Large-Scale Systems Designers; Investors & Analysts.

Wed, Aug 12th
11:00 - 11:30am
Kyo Won Jin photo
OPEN - Keynote 7: Advances in Non-Volatile Memory Will Continue to Revolutionize Computing
Speaker: Kyo Won Jin, Sr VP, Head of Nand, SK Hynix
Introducer: Tim Bajarin, President, Creative Strategies
Abstract:

NAND flash will keep on revolutionizing computing and applications for the near future. NAND flash, particularly its 3D version, will provide higher densities, lower prices, and much better performance for the next several years. Persistent memory and all-flash arrays will keep finding new users and new applications. The revolution in computing and applications will continue with greater emphasis on in-memory computing and intelligent storage. Research and technology to leverage 3D’s benefits in a wide range of storage applications such as mobile and computing will also continue. The idea will be to find the best approach for a variety of usage and workload scenarios.

About the Speaker:

Kyo Won Jin is Senior Vice President and Head of the NAND Division at SK Hynix. He is responsible for all NAND development activities from product planning through development and productization. He previously oversaw the DRAM Product Development Group and NAND Product Planning Office.

With his extensive 30 years of experience in DRAM and NAND design, product planning, and productization, Kyo Won has played a major role in SK Hynix’s turnaround, helping the company become a global leader. He also served as the Head of the Semiconductor Planning Office at SK Telecom (a wireless telecommunications operator in Korea) for two years where he acquired broad knowledge of business development in the telecom industry.

In recognition of his contributions to the semiconductor industry, he was awarded the Presidential Citation of the Republic of Korea. He holds a BS in physics from Seoul National University.

About SK Hynix:

SK Hynix Inc., headquartered in Korea, is the world’s top tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”), Flash memory chips ("NAND Flash") and CMOS Image Sensors ("CIS") for a wide range of distinguished customers globally. More information is available at SK Hynix.

Wed, Aug 12th
11:30am - Noon
Darren Thomas photo
OPEN - Keynote 8: When Will Flash Dominate Storage?
Speaker: Darren Thomas, VP/GM Storage Business Unit, Micron
Introducer: Frank Berry, President/Chief Analyst, IT Brand Pulse
Abstract:

Everyone agrees that flash is the logical choice for primary storage. It is fast, low-power, rugged, all-electronic with no moving parts, long-lasting, small, and easy to interface to other semiconductor solutions. So why, even though flash has been around for a long time, is it still only 5% of total storage deployments worldwide? Will new semiconductor processes be sufficient to close the price gap with hard drives? When will the crossover occur? What role does software, especially tiering and data management stacks, play? How will 3D NAND affect the consumption and deployment of flash storage? Can flash storage move even further afield, such as into the cold data and deep archive spaces?

About the Speaker:

Darren Thomas is Vice President and General Manager of Micron’s Storage Business Unit, where he oversees the solid state storage business that ranges from hard disk drive replacements with solid state drives (SSDs) to enterprise-class storage solutions. He was previously VP/GM Storage at Dell, where he transformed the company from providing strictly OEM solutions to having its own distinct strategy and product lines, leading several acquisitions including EqualLogic and Compellent. He has also been VP/GM Storage at Compaq Computer, where he built the storage business to include server-based storage, midrange, and enterprise product lines. He has over 30 years of technical industry experience. An engineering graduate of the University of Memphis, Thomas was also instrumental in founding the Storage Networking Industry Association (SNIA).

About Micron:

Micron is one of the world's leading providers of advanced semiconductor memory solutions. Micron’s DRAM, NAND and NOR flash components are used in today’s most advanced computing, networking, storage, and communications products, including computers, workstations, servers, storage arrays, cellphones, wireless devices, digital cameras, gaming systems, and many embedded applications. More information is available at Micron.

Wed, Aug 12th
2:00 - 2:30pm
Phil Brace photo
OPEN - Keynote 9: Flash and Hard Drives: A Winning Combination for Future Data Centers
Speaker: Phil Brace, President, Cloud Systems and Electronics Solutions, Seagate
Introducer: Chris Preimesberger, Editor/Features and Analysis, eWeek
Abstract:

Obviously, the amount of data is growing exponentially and is overwhelming most facilities. Big data, real-time analytics, video and image processing, mobile access everywhere, and the Internet of Things are all leading to needs for more storage and faster access. At the same time, costs must be reasonable, and legacy applications must be preserved. Future storage systems must combine flash memory and hard drives in an efficient, cost-sensitive manner. The industry must find ways to ensure that enterprises and other users get the most out of the storage they have and the most return for their dollars. The methods used to achieve this must be easy to implement, simple to administer, fully scalable, consistent in performance, and flexible enough to meet demands we cannot yet even imagine.

About the Speaker:

Phil Brace is interim president for the Cloud Systems and Solutions and Electronics Solutions organizations, with responsibility for the full breadth of enterprise storage systems and services at Seagate.This includes Seagate's growth initiatives in cloud computing and solid state technology, optimized to build storage solutions for next-generation workloads and new levels of performance for OEM and cloud customers. Brace brings over 20 years of semiconductor and systems experience to his current role.

Earlier, Brace headed up Seagate’s Electronics Solutions organization. Before joining Seagate, he spent nine years at LSI in senior technology and business leadership roles, including executive vice president of the Storage Solutions Group, senior vice president and general manager of the Storage Peripherals Division, and senior vice president of the marketing communications, corporate communications, investor relations and strategic planning functions.

Earlier in his career, Brace worked at Intel, where he served as general manager of Server Platforms Group Marketing, leading the organization charged with worldwide product and technical marketing, including demand creation for technologies across all of Intel’s server business.

Brace received his MSEE from California State University, Sacramento and his Bachelor’s degree in Computer Engineering from the University of Waterloo (Canada).

About Seagate:

Seagate is the global leader in data storage solutions, developing amazing products that enable people and businesses around the world to create, share and preserve their most critical memories and business data. Over the years the amount of information stored has grown from megabytes all the way to geopbytes, confirming the need to successfully store and access huge amounts of data. As demand for storage technology grows the need for greater efficiency and more advanced capabilities continues to evolve.

Today data storage is more than just archiving; it’s about providing ways to analyze information, understand patterns and behavior, to re-live experiences and memories. It’s about harnessing stored information for growth and innovation. Seagate is building on its heritage of storage leadership to solve the challenge of getting more out of the living information that’s produced everyday. What began with one storage innovation has morphed into many systems and solutions becoming faster, more reliable and expansive. No longer is it just about storing information; it is about accessing and interpreting information quickly, accurately and securely. More information is available at Seagate.

Wed, Aug 12th
2:30 - 3:00pm
Derek Dicker photo
OPEN - Keynote 10: Breaking Down the Barriers to PCIe SSD Adoption
Speaker: Derek Dicker, VP Non-Volatile Memory Solutions Group, PMC
Introducer: Jeff Janukowicz, Research Manager, SSDs, IDC
Abstract:

Data centers are incorporating SSDs into their storage tiers to significantly improve data access times and CPU efficiency. Last year, the emergence of the new NVMe standard, merchant PCIe flash controllers, and Software Defined Flash ("managing the flash via software rather than it being fixed in hardware") together led to the arrival of the first standardized PCIe SSDs in the enterprise market. The new drives offer much lower latency and an order of magnitude higher performance than SATA SSDs, and can be optimized for specific workloads, as well. Technical advances have enabled a new level of performance, capacity, customization and now, scalability. New infrastructure products solve the challenges of scale-out NVMe flash storage.  When combined with a second-generation Software Defined Flash platform, such developments are breaking down the barriers to PCIe SSD adoption.

About the Speaker:

Derek Dicker is responsible for all aspects of enterprise SSD controller products and solutions. He was instrumental in creating and developing the NVM Solutions Group and in directing it to produce the industry’s first PCIe NVMe controller. He previously led the introduction of the 12G SAS product portfolio, which resulted in $50 million of new customer revenue for expanders. Derek joined PMC in 2010 as Vice President, Enterprise Storage Division Marketing. Before that, he was VP/GM for IDT’s Networking Division. Derek began his career at Intel, spending more than 10 years in OEM sales, marketing, strategic planning, and applications engineering positions.

About PMC:

PMC (Nasdaq:PMCS) is the semiconductor and software solutions innovator transforming networks that connect, move, and store big data. Building on a track record of technology leadership, the company is driving innovation across storage, optical, and mobile networks. PMC’s highly integrated solutions increase performance and enable next-generation services to accelerate network transformation.. More information is available at PMC.

Wed, Aug 12
3:10 - 5:45pm
Forum E-22: Controllers and Flash Technology Part 2: Decoding the Future (Controllers Track)
Organizer: Chuck Sobey, Chief Scientist, ChannelScience
Chairperson: Kiran Gunnam, Technologist, HGST
Instructors:
VLSI Architectures for Non-Binary LDPC Decoder
Xinmiao Zhang, Principal Research Engineer, SanDisk
Read Disturb Characterization for Next-Generation Flash Applications
Gary Tressler, Sr Technical Staff, IBM
Hardware Architectures for Novel Low-Power Low Error-Floor
Shiva Planjery, CEO, CodeLucida
How LDPC Is Enabling New NAND Flash Memories
Radjendirane Codandaramane, Manager of Applications, PMCS
High-Radix LDPC - A Silicon Saving Approach
Oliver Hambrey, Research Engineer, Siglead Europe
New ECC/DSP Solution Helps Migration to 3D NAND Era
Jeff Yang, Principal Engineer, Silicon Motion
Forum Description:

This forum describes recent developments in the implementation of LDPC (low density parity check) codes as applied to 2D and 3D NAND flash for error correction. You will learn practical aspects of low-power LDPC implementations, soft-decision decoding, and capacity optimization for NVM. Learn important insights from these industry experts and have time for direct questions and answers with them!

Intended Audience:

ECC engineers and specialists, design engineers, engineering managers and directors, hardware and firmware architects, field application engineers, test engineers, system designers and analysts , storage engineers and managers.

About the Organizer:
Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop new capabilities in data storage. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing data forensics. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.
About the
About the Chairperson:

Kiran Gunnam currently works as a Technologist at HGST Research. He previously worked as Director of Engineering at Violin Memory and also held R&D positions at Nvidia, Certicom, LSI, Marvell, Schlumberger, and Intel.

Dr. Gunnam is an expert in IC implementation of communications and signal processing systems. His PhD research contributed several key innovations in advanced error correction systems based on low-density parity- check codes (LDPC) and led to several industry designs. He has done extensive work on ASIC hardware architecture, micro-architecture and digital IC implementation for different systems (IEEE 802.11n Wi-Fi, IEEE 802.16e WiMax, IEEE 802.3 10-GB, Holographic read channel, HDD read channel and Flash read channel).

Dr. Gunnam has over 50 issued US patents and several pending patents and invention disclosures. He is the lead inventor/sole inventor for 90% of them. He is an IEEE Senior Member. He is also an IEEE Solid State Circuits Society Distinguished Lecturer for 2013 and 2014. He earned an MSEE and PhD in Computer Engineering from Texas A&M University.

Wed, Aug 12
3:10 - 5:45pm
Forum G-22: Enterprise Applications Part 4 (Enterprise ApplicationsTrack)
Organizer: Tom Burniece, President, Burniece Consulting Services
Chairperson: Ben Woo, Founder/Managing Director, Neuralytix
Instructor:
All Flash Arrays in the Health Care Data Center
Erik Ottem, Director Product Marketing, Violin Memory
Moving from Traditional CapEx Storage to OpEx Storage-as-a-Service
Nelson Nahum, CEO, Zadara Storage
Hybrid Flash Array Case Study: Global Finance
Walter Amsler, Sr Director, HDS
All Flash Array Case Study: Large Swiss Retail Company
Walter Amsler, Sr Director, HDS
Wed, Aug 12
3:10 - 5:45pm
Forum D-22: Flash and Software-Defined Storage (Hyperscale ApplicationsTrack)
Organizer: Allon Cohen, VP Product/Business Development, Elastifile
Chairperson: Hylton van Zyl, Sr VP Technology Partnership Development, Bank of America
Instructors:
At-Scale Datacenters and the Demand for New Storage Architectures
Allen Samuels, Engineering Fellow, SanDisk
File on Flash: Delivering on the Promise of Webscale, All Flash, Distributed File Systems
Avraham Meir, Chief Scientist, Elastifile
How NVRAM improves Software Defined Storage Solutions
Fabian Trumper, Sr Product Marketing Manager, PMC
Building All-Flash Software Defined Storage for Datacenters
Ji Hyuck Yun, Project Manager, SK Telecom
Leveraging Software Defined Storage with a Full Hardware NVM Express Solution
Mickael Guyard, Product Marketing Director, IP-Maker
Forum Description:

Data Centers require fast, agile, cost-effective storage. Flash technologies have proven their ability to deliver high performance for point enterprise applications. However, the full promise of flash in the enterprise will only be realized through software layers transforming flash media into agile, cost-effective, and robust storage systems. Software Defined Storage (SDS) is revolutionizing the delivery of storage systems to the enterprise. We discuss the enabling technologies that combine flash devices into agile enterprise storage systems through the use of software defined storage approaches. Can SDS break the remaining barriers to all flash adoption in the enterprise?

Intended Audience:

IT architects and managers; data center storage engineers and managers; network engineers and managers; hardware and software design engineers; engineering managers;data specialists; database administrators.

About the Organizer:

Allon Cohen is Elastifile’s Vice President of Product and Business Development. He has overall responsibility for product line strategy, including setting the product roadmap, assessing market requirements, and leading product launches. Before joining Elastifile, he was VP Software and Solutions for Toshiba\OCZ and VP Marketing and Product Management for Sanrad. He was also VP Product Management at Panorama Software, where he expanded the product line from a single product to four distinct products, enabling a fivefold increase in sales. He has written many whitepapers and articles in industry journals and presented at many technical conferences. Allon earned a PhD Summa Cum Laude and MBA in Finance from the Hebrew University of Jerusalem and a BSc Cum Laude in physics and mathematics from the Talpiot Program.

About the Chairperson:

Hylton van Zyl is a Technology Partnership Development executive in Bank of America’s Global Technology and Operations Division. He is also responsible for venture capital business development. His mission is to find innovative approaches to emerging business and technology opportunities across the company. He partners with VC firms and their portfolio companies, as well as with the larger vendor community, to find solutions that reduce technology costs, lower risk, and increase the capability to enable business strategies. A 20-year industry veteran, he has previous experience with JP Morgan Chase, Credit Suisse, and Amdahl. He earned a BS in computer science from the University of South Africa.

Wed, Aug 12
3:10 - 5:45pm
Forum P-22: Flash in Hyperscale Applications (Hyperscale Applications Track)
Organizer: Brian Berg, President, Berg Software Design
Chairperson: Kimball Brown, Sr Director Alliances, BlackRidge Technology
Instructors:
Impact of NVMe on Servers in Megawebsites
Christopher King, Sr Staff Infrastructure Architect, LinkedIn
Best Practices for Using Flash in Hyperscale Software Storage Architectures
Brandon Hoang, Solutions Architect, Hedvig
How Client SSD Controller Fits the Bill in Hyperscale Applications
Grace Chen, Project Manager, Phison Electronics
Flash Use Cases: Traditional Infrastructure vs. Hyperscale
Steve Knipple, CTO, Atmosera
The Hyperscale Challenge: Flash Deployed in a Disaggregated Model
Roark Hilomen, Engineering Fellow/Architect, SanDisk
Panelists:
Manoj Wadekar, Sr Storage Architect, eBay
Forum Description:

Hyperscale applications of flash have affected storage architecture dramatically, and have helped make complex analytics of big data an everyday aspect of web usage. This session will explore how architectures have been enhanced by the creative use of flash memory.

About the Organizer:

Brian Berg is President of Berg Software Design, a storage systems consultancy. He has a wealth of experience with flash memory, optical storage, magnetic storage. and RAID arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SANs) and server blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 60 conferences as a speaker, session chair and conference chair, and has worked extensively with intellectual property and patents. He has a BS in Mathematics, and has completed CS and EE Masters coursework at Stanford University.

About the Chairperson:

Kimball Brown is Senior Director Alliances at security software firm BlackRidge Technology. He was previously Global Cisco Technical Strategist at VMware, where he drove all product management and engineering workstreams between VMware and Cisco (as part of the VCE alliance). He has also been VP Senior Datacom Analyst at LightCounting, VP Business Development at Server Engines, and VP Marketing at server adapter maker Neterion. He also spent six years at Gartner as VP Chief Analyst Servers. He has long experience in the server market managing OEM and partner relationships, writing press releases, managing trade shows, developing company revenue forecasts and valuation models, and interacting with analysts and press. He has written many articles and spoken at many events. Kimball earned an MBA from UC Berkeley and a BSEE from Duke University.

Wed, Aug 12
3:10 - 5:45pm
OPEN - Forum K-22: Creating Software Optimized for Flash Memory (Software Track)
Organizer: Doug Voigt, Distinguished Technologist, HP; Jim Ryan, Manager, Intel
Chairperson: Deepankar Das, Head Software Engineering, AvalancheTechnology
Instructors:
How the NVM Programming Model Eases the Software Challenge
Mark Carlson, Principal Engineer/Industry Standards, Toshiba
How Systems Benefit from Record Low Storage Latencies
Doug Voigt, Distinguished Technologist, HP
A New File System Designed Specifically to Take Advantage of Nonvolatile Memory
Dhananjoy Das, Senior Architect, SanDisk
Linux Kernel Extensions for Open-Channel SSDs
Matias Bjoerling, Member Technical Staff, CNEX Labs
Scale-Out Storage Architectures in the NVM Era
Sandeep Uttamchandani, Chief Architect/Cloud Storage, VMware
Forum Description:

New flash technologies and the use of the memory bus as a high-bandwidth interface promise vast amounts of persistent storage at memory speed. However, the problem remains of writing the software required to leverage such advanced capabilities into real-world products and systems. Unless this problem is addressed, designers will not be able to take full advantage of non-volatile memory in such areas as scale-out architectures, object stores, databases, and applications. Approaches such as SNIA’s NVM Programming Model can help, as can other tools being created both by themselves and as part of ongoing projects.

Intended Audience:

Software and hardware engineers and engineering managers; software specialists; systems analysts and engineers; product planners and managers; software managers; technical marketing engineers and maangers

About the Organizer:

Doug Voigt is a Distinguished Technologist in the Chief Technologist’s office of HP’s Storage Division. He has 35 years experience in disk drives, disk arrays, storage management, and non-volatile memory.  He has led HP Storage virtual array advanced development projects and strategy since 1990.  His current focus is on non-volatile memory systems.  He is co-chair of the SNIA NVM Programming Model Technical Working Group and a member of the SNIA Technical Council.  Doug holds CS and EE degrees from Cornell University.  He has 31 US patents, primarily in virtual arrays, with 16 more pending.

Jim Ryan is a manager in Intel’s Datacenter and Connected Systems Group, where he specializes in managing “Special Interest Groups”. Jim won the “Intel Achievement Award”, the highest level of recognition given to an employee. A founder of the industry leading OpenFabrics Alliance (OFA) , he has been its chair for over 10 years. The OFA, a well-recognized source of software stacks for Linux and Windows for InfiniBand, iWARP and RoCE. Is initiating work on developing the relationship between high-performance data center networks and nonvolatile memory (NVM).

Jim is also the Marketing Chair for SNIA’s Solid State Storage Initiative (SSSI), where he led the promotion of the NVM Programming Model and co-founded the NVDIMM SIG. With Intel for 15 years, Jim has 40 years of experience in the finance and high-technology industries. He holds an MBA with distinction from UC Berkele

About the Chairperson:

Deepankar Das is Head Software Engineering at Avalanche Technology, a stealth company that is building a high-performance, low-latency flash array with full data services functionality. Das is engineering leader for overall Avalanche Software, including Block/File Storage, Kernel/Platform, High Availability/Clustering, Flash Management, SSD Firmware, GUI, and Quality Assurance. He is also a technical advisor on Private Cloud Infrastructure, Big Data Cloud Storage, Low Latency Storage, Object-Based Storage, Hybrid Storage, Data Management, Disaster Recovery, Data Lifecycle Management, Search-Related Technologies, and Content Analytics. He was previously Head Software Engineering at Violin Memory, where he was engineering leader for the overall Violin Software, which includes high performance vMOS stack, Violin-Symantec Data Management stack, OEM/Platform software, Target Device Drivers, Violin Memory Array Device Drivers, Virtualization, User Interface, and Release Engineering. He also has held positions at EMC, Kazeon, Panasas, and Sun Microsystems. He has over 20 years experience in the software industry.

Thursday, August 13th
Thurs, Aug 13th
8:30 - 10:50am
OPEN - Forum L-31: Adding Low-Cost Storage to Mobile Applications with SD Memory Cards (Memory Cards Track)
Organizer/Chairperson: John Geldman, Director Industry Standards, Micron Consumer Products Group
Instructors:
Protecting Data Centers from Mobile Threats
Art Swift, President, Cupp Computing
Adding Mass Storage to Mobile Automotive and Industrial Applications
Nathanaelle Klein, Product Marketing Manager, SanDisk
Increasing Mobile Storage Bandwidth
Yosi Pinto, Director Strategic Business Development, SanDisk
Increasing Video Recording Speed
Yongjun Zou, Business Development Manager, Tuxera
SD Card Performance In-Depth Analysis
Chris Shieh, Director Technical Service Divison, Allion Labs
Forum Description:

Are you designing mobile or portable systems? Do you need a way to move data in or out? Memory cards have been the preferred format for years and are still the answer. They’re low-cost, widely supported, high-capacity, and available in a huge variety of sizes and forms. Your customers can use them to move data between devices, save data for later use, keep data from being lost when local memory is full, and update systems. They fit almost anywhere and make your system part of an overall solution rather than just an isolated device. You can even use them to add content protection, Wi-Fi, NFC, or image transfer capabilities. So take those clever little fellows you’ve seen everywhere and let them improve your designs.

Intended Audience:

Hardware design engineers, mobile and portable system designers, system architects and engineers, engineering managers, product planning and product marketing engineers and managers, product managers, and storage system designers.

About the Organizer/Chairperson:
John Geldman is Director Industry Standards at Micron, where he leads the company’s participation in such standards bodies as T10, T13, SATA, IEEE 1667, USB, CompactFlash, and the SD Association. With Micron and its Lexar subsidiary since 2005, he has prior experience with Brecis Communications, Basis Communications, and Cirrus Logic. He holds an MSCS from Santa Clara University and a BSECE from Clarkson University.
Thurs, Aug 13th
8:30 - 10:50am
Forum J-31: PCIe/NVMe Storage (PCIe Storage Track)
Organizer: Uma Parepalli, Storage Firmware/UEFI Architect, SK Hynix Memory Solutions
Chairperson: Rahul Advani, Director Flash Products, PMC
Instructors:
PCIe NVMe SSD BIOS/Firmware and Drivers
Uma Parepalli, Storage Firmware/UEFI Architect, SK Hynix Memory Solutions
Extending PCIe/NVMe Storage to Client
John Carroll, Storage Architect, Intel
Host Memory Buffer-Based SSD System
Mike Chen, Director Product Marketing, Marvell Semiconductor, and Jeroen Dorgelo, Director Storage Marketing, Marvell Semiconductor
An FPGA based NVMe SSD Platform
Amit Saxena, VP Engineering, Mobiveil
Modeling a High-Performance NVM Express SSD constructed from ReRAM
Stephen Bates, Technical Director, PMC
Make the Good Even Better with NVMe
Yuekuan Li, Solution Engineer, Memblaze
Forum Description:

PCIe SSDs offer higher performance than ones based on disk interfaces, since they utilize the high-speed (and widely supported) PCIe bus. They have quickly become popular in a wide variety of enterprise applications, particularly in implementations based on the new NVMe standard. Of course, all the usual design problems occur ranging from connectors through power management, power consumption, configurability, and hardware/software tradeoffs. But with over 100 million enterprise PCIe ports already shipped, this is an approach enterprises find to be both reasonably priced and easily implemented. It can work in both client and data center applications.

Intended Audience:

Design engineers, hardware engineers, engineering managers, product and product marketing engineers, applications engineers, storage specialists and managers, storage technologists, systems engineers and analysts.

About the Organizer:

Uma Parepalli is a Storage Firmware/UEFI Architect currently focusing on PCIe NVMe firmware, UEFI BIOS, and hardware-software co-design and development at SK hynix memory solutions. He previously worked for EMC, LSI, Dell, Intel, and Wipro etc. Uma has over 24 years of experience in Consumer Electronics, Semiconductor and Storage industries developing new architectures and managing global engineering teams. He is a Computer Engineering graduate from University of Mysore, India.

About the Chairperson:

Rahul Advani is Director Flash Products at PMC-Sierra, where he focuses on strategic planning. He is involved in product planning and development, market analysis and strategy, partnership and ecosystem development, and long-term planning. He was previously Director Enterprise Marketing at Micron Technology and Director Technology Planning at Intel, where he focused on system-level architecture and process technology. He has over 15 years of experience in the technology industry. Rahul holds a PhD in Engineering from MIT and a BSEE from Cornell.

Thurs, Aug 13th
8:30 - 10:50am
Forum E-31: Flash Controller Design Options (Controllers Track)
Organizer: Chuck Sobey, Chief Scientist, ChannelScience
Chairperson: Erich Haratsch, Director Engineering Flash Channel Architecture, Seagate Technology
Instructors:
How to Extend 2D-TLC Endurance to 3,000 P/E Cycles
Federico Benelli, CTO, NandExt
High Reliability SSDs for Enterprise Storage with Dynamic VTH Optimization and Auto Data Recovery
Atsuro Kobayashi, Undergraduate Student, Chuo University (Japan)
Data Retention in MLC NAND Flash Memory: Characterization, Optimization, and Recovery
Yixin Luo, Doctoral Student, Carnegie-Mellon University
Platform on a Chip (PoC) Solution to Storage Management
Bob Pierce, Sr Architect Computer and Storage Products, Altera
An Instruction-Based NAND Flash Processor Unit (NPU)
Yilei Wang, IP Development Lead/Senior Architect, MemBlaze
Reliability Factors In Next Generation NAND FLASH Devices
Hanan Weingarten, CTO, DensBits Technologies
Building a Controller That Can Handle Any Type of Flash
Brent Przybus, Sr Director Marketing, eASIC
Forum Description:

This forum presents ways to increase the endurance and retention of current and future NAND flash storage devices. It also details new approaches for faster development of flash-based storage systems. Learn about new technology developments and have time for questions and answers with industry experts and insightful academics.

Intended Audience:

Design engineers, engineering managers and directors, hardware and firmware architects, field application engineers, software developers, test engineers, system designers and snalysts, storage engineers and manager.

About the Organizer:

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which works with startups, Fortune 500 companies, and large institutions to develop new capabilities in data storage. He has deep expertise in the design, manufacture, and test of data storage devices. Chuck is currently evaluating new technologies and IP portfolios for 3D storage; developing signal processing and coding algorithms matched to the physics of spintronics-based sensors, storage elements, and processors; and advancing the state-of-the-art of data forensics. He was recently invited to give the opening keynote address at the first flash conference held in China. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

About the Chairperson:

Dr. Erich F. Haratsch is Director of Engineering, Flash Channel Architecture at Seagate Technology. He leads the development of advanced signal processing, error correction coding and NAND management features for solid-state drive controllers.  Prior to joining Seagate, Dr. Haratsch was Director of Engineering at LSI Corp., where he worked on Sandforce branded solid-state drive controllers. Earlier in his career, Dr. Haratsch developed signal processing and error correction technologies for  multiple generations of HDD controllers at LSI and Agere Systems. He previously worked at Bell Labs, where he invented new equalizer and decoder architectures for Gigabit Ethernet over copper and optical communications. Dr. Haratsch regularly speaks at  many industry events, is the author of over 40 peer-reviewed journal and conference papers, and holds 77 U.S. patents.  He also is a Senior Member of IEEE, and earned his MS and PhD degrees from the Technical University of Munich (Germany).

Thurs, Aug 13th
8:30 - 10:50am
Forum C-31: SSD Concepts (SSDs Track)
Organizer/Chairperson: Tien Shiah, Product Marketing Manager - SSD, Samsung Semiconductor
Instructors:
All Flash Enterprise Storage Drives Different NAND Requirements
Sean In, Director Product Management/Strategy, Violin Memory
An Adaptive Flash Platform
Fadi Azhari, Director Product Marketing, Nimble Storage
Choosing the Right SSD for a Boot Application
Santosh Kumar, SK Hynix
I/O Virtualization in Enterprise SSDs
Zhimin Ding, Toshiba
Server-Side Flash and Application Integration
Walt Hinton, HGST
A Software Layer That Makes Low-Cost SSDs Suitable for Enterprise Use
Roman Pletka, Research Staff Member, IBM Zurich
Forum Description:

SSDs are playing a critical role in enterprise applications. Enterprise end users, storage designers, and engineers need to understand how the choices of NAND flash memory and controllers affect performance, endurance, and the resulting applications. This session will give participants important information on the needs of enterprise storage, adaptive flash, and server-side flash. It will also cover the choice of an SSD and the SSD’s role in I/O virtualization.

About the Organizer/Chairperson:

Tien Shiah is a Product Marketing Manager for SSDs at Samsung Semiconductor. He serves as an SSD evangelist, product consultant, and market expert, focused on the accelerating migration to SSDs in the  client and enterprise marketplaces.  He has over 15 years of product marketing experience in the semiconductor and storage industries, including three years at Emulex, where he championed the use of CNA (converged network adapter) technology  for network convergence within the data center.  He has an MBA from McGill University (Montreal, Canada) and a BSEE from the University of British Columbia.

Thurs, Aug 13th
11:00 - 11:05
OPEN - Lifetime Achievement Award Presentation
Presenter: Jim Handy, Chief Analyst, Objective Analysis, and Brian Berg, President, Berg Software Design
Comments from:: Eli Harari, Founder/Former CEO, SanDisk
Awardee: Robert Norman
Robert "Bob" Norman is the recipient of the 2015 FMS Lifetime Achievement Award.  He was a key designer of "System-Flash," the hardware and firmware that made both NAND and NOR flash a practical medium for data storage. By using a processor and firmware to manage the flash and handle issues such as wear leveling and error correction through the Flash Translation Layer, System-Flash has allowed flash to be a plug-compatible replacement for disk drives.
Thurs, Aug 13th
11:05 - 11:35am
Val Bercovici
OPEN - Keynote 11: Data Center Evolution: Hyperscale vs. Enterprise Architectures
Speaker: Val Bercovici, Cloud Czar, NetApp
Introducer: Jim Handy, Director/Chief Analyst, Objective Analysis
Abstract:

If you’re building a new application today, hyperscale computing (as demonstrated in public clouds, hyperconverged websites, or co-location facilities) is likely to be an important consideration in your deployment plan.  Could the scale-out white box approach be the key to delivering the right balance of speed and cost for all your storage needs?  Do the performance and data management strengths inherent in classical enterprise storage architectures still matter?  How has the emergence of cloud computing changed design approaches from traditional on-premises solutions? This session will explore the differences between the two options and how developers can make the best choice for their storage needs, based on their workloads and use cases.

About the Speaker:

Val Bercovici is the NetApp Cloud Czar, responsible for overall technology vision as well as strategy for the company’s Cloud Data Fabric portfolio. He has led the market opportunity assessment and initial strategy summits, co-developed pioneering cloud products, evaluated possible acquisitions and partner companies, and acted as the public spokesperson for media and analysts. He has also directed NetApp’s research investments and established the company’s big data initiative.  He established and chaired the SNIA Cloud Storage Initiative, co-chaired the foundational solid-state storage standards body (SSSI), and introduced the first international cloud standard.  A popular conference presenter and chairperson, he has been a speaker at events around the world. He has three pending patents related to the use of augmented reality to configure and verify physical data center infrastructure.  Mr. Bercovici earned a BS in computer science from the University of Ottawa (Canada).

About NetApp:

NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Our commitment to living our core values and consistently being recognized as a great place to work around the world is fundamental to our long-term growth and success, as well as the success of our partners and customers. Discover our passion for helping companies everywhere go further, faster at www.netapp.com.

Thurs, Aug 13th
11:30 - 12:05pm
Shachar Fienbilt photo
OPEN - Keynote 12: All-Flash Arrays Require Scalable, Cost-Efficent Software-Defined Architectures
Speaker: Shachar Fienblit, CTO, Kaminario
Introducer: Mark Peters, Sr Analyst, ESG
Abstract:

All-flash arrays are obviously a huge success in data centers. They offer much higher performance and lower TCO than HDD-based storage. But what ,kind of arrays will meet the challenges of big data, real-time analytics, mobile access everywhere, and the Internet-of-Things? Which will adapt better to rapid advances in flash technology? In the first place, architectures must be software-defined to meet new requirements and provide the flexibility that enterprises, clouds and hyperscale data centers demand. They must also be both scale-out and scale-up to allow cost efficient expansion without massive infrastructure or software changes, thus meeting data center requirements without overprovisioning capacity or performance. Designers cannot predict the future, but they can provide the flexible, cost-efficient, agile architectures data centers will surely need.

About the Speaker:

Shachar Fienblit is CTO at Kaminario, a leading developer of flash storage arrays for enterprise applications. He is responsible for research, development, technology strategy and strategic roadmap for future growth. His major expertise is in real-time software development, architecture, performance optimization, and large-scale team management for storage products. Before becoming CTO, Shachar was Kaminario’s VP of Engineering and was responsible for developing Kaminario’s industry-leading K2 all-flash array. Before joining Kaminario, he was a Storage Development Architect in IBM’s Haifa Laboratory, where he was responsible for the architecture, definition, design, and development of enterprise storage products including DS8000 and SVC. He architected advanced copy functions for IBM’s backup, replication, and business continuity systems. He holds a BSc in computer science from Haifa University.

About Kaminario:

Kaminario is the leading provider of enterprise-class all-flash storage, delivering unparalleled cost efficiency, with an average price of $2/GB and the industry’s only guaranteed effective capacity. Built from the ground up to take advantage of the most modern flash SSD capabilities, Kaminario K2 is the only product to feature a true scale-out and scale-up architecture that allows organizations to grow capacity and performance based on their needs. The company is headquartered in Boston, Massachusetts, with offices in Yoqneam, Israel, Silicon

Valley and New York City, and backed by Sequoia, Pitango, Globespan, Tenaya, Silicon Valley Bank and others. For more information, visit kaminario.com.

Thurs, Aug 13th
2:00 - 2:30pm
Rohit Kshetrapalphoto
OPEN - Keynote 13: Hybrid or All-Flash Array: Both Are Right for Data Centers
Speaker: Rohit Kshetrapal, CEO, Tegile
Introducer: Jay Kramer, President, Network Storage Advisors
Abstract:

Hybrid (mixed flash and hard drives) and all-flash arrays are now both widely available from many suppliers.  Which is best for data centers?  The answer is both, and the choice depends on the individual situation.   The all-flash array is right when performance is the key (that is, mission-critical applications), since it will outperform storage that includes hard drives.  The hybrid array is right when cost is more significant, since it will be much cheaper on a per-gigabyte basis. An intelligent hybrid system is an attractive compromise – it assigns flash to particular applications depending on their needs or importance.   Come hear how users of both intelligent hybrid and all-flash storage systems decided on the approach that best suited their needs and how their solutions have worked out in practice.

About the Speaker:

Rohit Kshetrapal is co-founder and CEO of Tegile Systems, where he provides strategic direction, product planning, and market and industry leadership.  His goal is to transform enterprise IT by improving substantially the performance and economics of enterprise storage.  He is leading the development of innovative flash-optimized storage solutions that provide much better cost/performance tradeoffs for businesses of many different sizes and with varied applications.  

Rohit has focused on developing products for emerging Web and network-based enterprises for many years.  Before co-founding Tegile, he co-founded and was President of Perfigo, a network admission control company acquired by Cisco Systems.  Its product remains a key element of Cisco’s product line and reached an annual run rate of $300M.  He also held a key executive position at Brience, a leading mobile software developer which he co-founded.  His approach has been to start with small, seasoned entrepreneurial teams and create innovative products that offer unmatched value to customers.  He earned an MS and BS in computer science from the University of Denver. 

About Tegile:

Tegile Systems is pioneering a new generation of flash-driven enterprise storage arrays that balance performance, capacity, features and price for virtualization, file services and database applications. With Tegile’s line of all-flash and hybrid storage arrays, the company is redefining the traditional approach to storage by providing a family of arrays that accelerate business critical enterprise applications and allow customers to significantly consolidate mixed workloads in virtualized environments.

Tegile’s patented IntelliFlash™ technology accelerates performance and enables inline deduplication and compression of data so each array has a usable capacity far greater than its raw capacity. Tegile’s award-winning solutions enable customers to better address the requirements of server virtualization, virtual desktop integration and database integration than any other offerings. Featuring both NAS and SAN connectivity, Tegile arrays are easy-to-use, fully redundant and highly scalable. They come complete with built-in snapshot, remote-replication, near-instant recovery, onsite or offsite failover, and VM-aware features. Additional information is available at www.tegile.com. Follow us on Twitter @tegile or visit us at www.tegile.com

Thurs, Aug 13th
2:30 - 3:00pm
Shaun Walsh photo
OPEN - Keynote 14: Software-Defined Flash Storage Allows Applications to Rule the Day
Speaker: Shaun Walsh, VP Corporate Marketing, QLogic
Introducer: Dave Bursky, Technology Editor Chip Design Magazine
Abstract:

“Software-defined” is the catchword for today’s attempts to restructure the data center continually to meet the needs of specific applications.  No more hardware definitions based on proprietary controllers.  Instead, we have a layer in which administrators or systems software can reshape the storage architecture to produce the best possible performance.  Software-defined flash means that organizations, algorithms, usage patterns, management methods, interfaces, and other characteristics are all selectable rather than fixed.   Such methods have proven invaluable in major clouds to provide high performance, low cost, scalability, and high availability.  After all, clouds run huge numbers of varying applications about which the system knows little or nothing.  So fixed hardware will never come close to offering the best choices.  For example, software-defined flash can be tuned to meet the needs of block, file, or object storage systems or relational, object-oriented, NoSQL, or document databases.  And software-defined flash obviously fits well with such broader concepts as software-defined storage (SDS) and the software-defined data center (SDDC).   The trend toward using ever-larger amounts of commodity hardware in hyperscale clouds will make software-defined flash the standard in tomorrow’s data centers.

About the Speaker:

Shaun Walsh is Vice President of Corporate and Solutions Marketing at QLogic.  He is responsible for worldwide global marketing, OEM and channel marketing, industry alliances, and technical solution marketing.  His major emphasis is on developing and driving markets for virtual LAN, WAN, and SAN technology for software-defined data centers.  He was previously Sr VP Marketing and Corporate Development at Emulex, where he managed strategic vision, established thought leadership programs and social media communities, completed new channel and government programs that captured considerable market share, created joint development programs with RSA and Cisco/SourceFire, and managed the global marketing team. 

Mr. Walsh is an active industry speaker and contributor of thought provoking and visionary content on next generation cloud computing, IT infrastructure, strategic OEM and channel developments, and corporate and social media communications programs.

He has over 30 years experience in storage and networking with such companies as Quantum, Overland Storage, JNI, STEC, and Dot Hill.  He holds a BS in management from Pepperdine University.  

About QLogic:

QLogic (Nasdaq:QLGC) is a global leader and technology innovator in high performance server and storage networking connectivity products. Leading OEMs and channel partners worldwide rely on QLogic for their server and storage networking solutions. For more information, visit www.qlogic.com.