Brian A. Berg
Berg Software Design
Berg Software Design is a consultancy that has provided design and development services for storage devices, storage interfaces and file systems since 1985.
Brian A. Berg, its President, has a wealth of experience with Flash Memory, Optical Storage (CD, DVD), Magnetic Storage and RAID Arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and Server Blades.
Charles C. Byers
Technical Leader and Platform Architect
Digital Media System's Business Unit
Charles C. Byers is a Technical Leader and Platform Architect with Cisco's Digital Media System's Business Unit. He works on the architecture and implementation of high definition video and signal processing equipment for telepresence, multimedia, and digital signage applications. Before joining Cisco Systems, he was a Bell Labs Fellow at Alcatel-Lucent. During his 22 years in the telecommunications networking industry, he has made significant contributions in areas like voice switching, broadband access, converged networks, VoIP, multimedia, and platforms. He has also been a leader in several standards bodies, including serving as a founding member of PICMG's AdvancedTCA, AdvancedMC, and MicroTCA subcommittees, and in the SCOPE Alliance.
Tom Coughlin, President, Coughlin Associates is a widely respected storage analyst and consultant. He has over 30 years in the data storage industry with multiple engineering and management positions at companies such as Ampex, Polaroid, Seagate, Maxtor, Micropolis, Syquest, and 3M.
Tom has over 60 publications and six patents to his credit. Tom is also the author of Digital Storage in Consumer Electronics: The Essential Guide which was published by Newnes Press in March 2008. Coughlin Associates provides market and technology analysis (including reports on several digital storage technologies and applications and a newsletter) as well as Data Storage Technical Consulting services.
Tom is active with IDEMA, the IEEE Magnetics Society, IEEE CE Society, and other professional organizations. Tom was Chairman of the 2007 Santa Clara Valley IEEE Section and currently chair of the IEEE Region 6 Central Area. He was former Chairman of the Santa Clara Valley IEEE Consumer Electronics Society and the Magnetics Society.
Secure Storage Solutions
John Geldman holds a Senior Architect, Secure Storage Solutions position at Lexar Media. He has worked in NAND & Spinning Storage, Linux & VxWorks internals, Networking, Security, & IC development.
John actively participates in the IEEE 1667, USB, CF, T10, T13, IEEE1619, SD & TCG standards committees. He began working with Mass Storage in ’84, and joined Lexar in 2005.
Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research.
His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon.
A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media.
Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior.
Mr. Handy is on the Advisory Board of the Flash Memory Summit , a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative, and is a Leader in the Gerson Lehrman Group Councils of Advisors.
West Coast Editor
Hearst Business Media
Electronics Products Magazine
Jim Harrison has been the West Coast Editor for Hearst Business Media, Electronics Products Magazine, for almost 4 years. He covers digital ICs, computer peripherals, software design, and single board computer technologies.
Jim was previously the Chief Engineer of Lincoln Engineering, a consulting firm specializing in electronic component engineering. Jim was also a Manager of Component Engineering at both Calix Networks and Nokia Broadband Systems Divison.
As Marketing Manager for Datalight, Rob Hart oversees the communications strategy and marketing programs for the company's product lines, including the Reliance and FlashFX family of products. Rob has fifteen years of experience in marketing and project management for a variety of technology companies in the Seattle area. He holds a BS in Communications from the University of Washington.
VP of Marketing and Business Development
Steffen Hellmold is responsible for Seagate’s marketing and business development activities for the company’s memory products group, within the New Business Initiatives business unit. In this role, Hellmold contributes to Seagate’s strategy of providing both magnetic rotating and solid-state storage solutions.
Prior to joining Seagate in August of 2007, Hellmold held executive positions at Lexar Media in Fremont, California, including vice president of product marketing and vice president and general manager for the company’s USB flash drive business unit. In addition, Hellmold has held senior-management positions with Samsung Semiconductor and Fujitsu Microelectronics.
Mr. Meir is an internationally recognized authority in NAND Flash technology and products, and holds numerous patents pertaining to this field. Prior to joining Anobit, Mr. Meir was VP of Corporate Engineering at Sandisk, and the CTO of M-Systems, a leading provider of removable storage solutions (acquired by Sandisk). Previously, he held senior technical positions at Tadiran Communications, a leading provider of military communication systems.
KRS Murthy is an experienced venture capitalist and serial entrepreneur. He is currently focused on mergers and acquisitions, corporate governance, and competitive strategy. He has led many companies at many different stages and has grown companies to sales of over $500 million. He is a popular speaker at conferences around the world and a leader in many technical societies, including IEEE Nanotechnology Council, IEEE Engineering Management Society, IEEE Computer Society, Silicon Valley Engineering Council, and IEEE Standards Board.
Rob Peglar is Vice President, Technology for Xiotech Corporation. A 31-year industry veteran and published author, he leads the shaping of strategic vision, emerging technologies, defining future offering portfolios including business and technology requirements, product planning and industry/customer liaison. He is a member of the SNIA Board of Directors, serves as Chair of the SNIA Tutorials, as a Board member of the Green Storage Initiative, and as Secretary/Treasurer of the Blade Systems Alliance. He has extensive experience in storage virtualization, the architecture of large heterogeneous SANs, replication and archiving strategy, disaster avoidance and compliance, information risk management, distributed cluster storage architectures and is a sought-after speaker and panelist at leading storage and networking-related seminars and conferences worldwide.
Prior to joining Xiotech in August 2000, Mr. Peglar held key technology specialist and engineering management positions over a nine-year period at StorageTek and at their networking subsidiary, Network Systems Corporation. Prior to StorageTek, he held engineering development and product management positions at Control Data Corporation and its supercomputer division, ETA Systems.
Jeff has provided consulting in software, firmware and expert witnessing for the storage industry through his business, Shadow Cliffs Engineering since 1992. Jeff has worked and consulted for Xerox, DTC (Data Technology), Seagate, Maxtor, Syquest, Conner Peripherals, Samsung, Adaptec, Siemens, Auspex, Infineon, Western Digital and Nanochip on storage related projects, and has worked on medical devices and military-spec storage products.
Jeff has a myriad of knowledge in the development of the SCSI, IDE, RAID, SATA, SAS, iSCSI, USB and Fiber Channel protocols, as well as Network Attached Storage systems, and read/write channels. In the past 8 years, he has used his knowledge of storage devices to serve as an expert witness in patent infingement and copyright litigation. He has more recent experience with Flash Memory systems and ONFI.
Senior Director of Marketing
Flash Components Division
Kent Smith is responsible for all outbound marketing and performance analysis for the Flash Components Division of LSI Corporation. Prior to LSI, Kent was the senior director of Corporate Marketing at SandForce, which was acquired by LSI in 2012.
Kent has over 25 years of marketing and management experience at companies including SiliconStor, Adaptec and Quantum.
Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which focuses on accelerating engineering and science innovation in data intensive industries. He is currently evaluating new technologies and IP portfolios; developing signal processing and coding algorithms matched to the physics of new sensors and storage elements; and advancing the art of data forensics.
Chuck has over 20 years of direct design, manufacturing, and test experience in the data storage industry, and has taught literally thousands of storage professionals around the world through the technology classes he has written and presented for KnowledgeTek, Inc.
Storage Security Strategist
Dr. Willett received his Masters /PhD/mathematics from NC State University. After a career as a university professor of mathematics and computer science, Dr. Willett joined IBM as a design architect, moving into IBM's Cryptography Competency Center. Recently, Dr. Willett was a Senior Director at Seagate Research, focusing on security functionality on hard drives, including self-encryption.