Flash Memory Summit
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Conference Advisory Board

Chairs/Advisers

Brian A. BergBrian A. Berg - Conference Technical Chair
President
Berg Software Design

Berg Software Design is a consultancy that has provided design and development services for storage devices, storage interfaces and file systems since 1985.

Brian A. Berg, its President, has a wealth of experience with Flash Memory, Optical Storage (CD, DVD), Magnetic Storage and RAID Arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and Server Blades.

Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 80 conferences as a speaker, session chair and conference chair. He has also worked extensively with intellectual property and patents, particularly in the storage arena.

Brian is active as an IEEE officer and volunteer, including past Chair of the Santa Clara Valley Section, Director and past Chair of the Consultants’ Network of Silicon Valley (IEEE-CNSV), Chair of the SCV Technical History Committee, and past Liaison for the Women in Engineering Affinity Group. He was the recipient of 2012 Outstanding Leadership and Professional Service Award for Region 6 (the 10 western states), and he is Region 6 IEEE Milestone Coordinator.

Tom CoughlinTom Coughlin - Conference Chair
President
Coughlin Associates

Tom Coughlin, President, Coughlin Associates is a widely respected storage analyst and consultant. He has over 30 years in the data storage industry with multiple engineering and management positions at companies such as Ampex, Polaroid, Seagate, Maxtor, Micropolis, Syquest, and 3M.

Tom has over 60 publications and six patents to his credit. Tom is also the author of Digital Storage in Consumer Electronics: The Essential Guide which was published by Newnes Press in March 2008. Coughlin Associates provides market and technology analysis (including reports on several digital storage technologies and applications and a newsletter) as well as Data Storage Technical Consulting services.

Tom is active with IDEMA, the IEEE Magnetics Society, IEEE CE Society, and other professional organizations. Tom was Chairman of the 2007 Santa Clara Valley IEEE Section and currently chair of the IEEE Region 6 Central Area. He was former Chairman of the Santa Clara Valley IEEE Consumer Electronics Society and the Magnetics Society.

Tom is the founder and organizer of the Annual Storage Visions Conference, a partner to the annual Consumer Electronics Show as well as the Creative Storage Conference that was recently held during the 2008 NAB. Tom is also an organizer for the Flash Memory Summit and the Data Protection Summit. He is also a Leader in the Gerson Lehrman Group Councils of Advisors. For more information go to www.tomcoughlin.com.

Jim HandyJim Handy - Sr Program Adviser
Semiconductor Analyst
Objective Analysis

Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research.

His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon.

A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media.

Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior.

Mr. Handy is on the Advisory Board of the Flash Memory Summit , a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative, and is a Leader in the Gerson Lehrman Group Councils of Advisors.

"There has never been a market like flash. In only five years it has replaced film, floppies, and most CDs. Other media formats are threatened!"

Members

Shawn AdamsShawn Adams
Product Marketing Manager
Micron

Product Marketing professional with an MBA and 15+ years of marketing, product development, and strategic planning experience. Strong ability to establish relationships of trust with cross functional teams to develop and lead product strategy and go-to-market initiatives for hardware and software product portfolios. Worldwide experience in both domestic and international markets (Europe, Latin America, and Asia Pacific) along with a broad range of vertical markets segments including Enterprise IT, Healthcare, Government, and Finance. Proven talent to bridge the gap between sales and marketing.

Currently manages a product marketing team focused on new product introduction functions for Client SSD and NAND Component product offerings.

Rahul AdvaniRahul Advani
Director, Flash Products
Microsemi

Efficient and dynamic senior executive with marketing and strategic planning experience. Well rounded experience in segment and product marketing, customer management, partnerships and ecosystem development. Extensive strategic planning experience from setting goals to operational task creation and monitoring progress. Manager of marketing groups in matrixed environments requiring coordination across sales, product and process development, quality assurance, manufacturing, supply chain, and field personnel. Strategic point of view in daily operations as well as long term planning. Excellent senior management interaction and presentation skills.

Manish AgarwalManish Agarwal
Director - Product Mgmt and Tech Marketing
NetApp

Having worked on technology on the engineering as well as business side I have an in-depth understanding of technology and trends with eye for the big picture and ability to translate broader perspective into strategic vision.

Areas of Interest and Expertise: Storage, Storage Area Networks, Network Attached Storage, Archival Systems, All Flash Arrays, File Protocols, Virtualization, Virtual Desktop Infrastructure, Flash and SSDs.

Specialties: Systems: All Flash Arrays, Network Attached Storage, Network file protocols, NFS, CIFS, File Systems, Overlay/Stackable filesystems, Archival Systems, Distributed Systems, Solaris and Linux kernel expertise, VxFS internals, WAFL, Solid State Storage.

Siamak AryaSiamak Arya
SSD Architect
Siamak Arya Consulting

Dr. Arya graduated from The University of Michigan in 1983 with a Ph.D. in Computer Engineering. Dr. Arya has been involved in design and/or improvement of many vector, VLIW, and superscalar processors, Enterprise and embedded SSD controllers, and system design for companies such as Gould Electronics, Intergraph, Sun, Silicon Graphics, Apple, Arc Cores, Telairity, Equator, Silicon Storage Technology, and Greenliant.

Dr. Arya holds 13 US patents related to processor and controller design.

Zvonimir BandicZvonimir Bandic
Director, Storage Architecture
HGST Research at HGST, a Western Digital Company

Extensive experience in research and development of Cloud Storage Performance and impact of HDDs. PCIexpress attached Solid State Drives for Cloud storage. FPGA Prototyping of storage and computation devices based on NAND Flash or PCM. Expertise in Shingled Magnetic Recording (SMR) architecture and Shingled Magnetic Recording File Systems/Host management, Patterned bit media, Nanofabrication (including optical devices), Encryption drives (including Opal TCG), Cryptographic Security implementation issues, Audio-Video File Systems and many other core or value-add HDD topics, both on individual contributor and first-line management level, in IBM and Hitachi Research.

12 years experience in research, development and project management in information storage; 30+ patents, inventions and field implementations.

6 years experience in GaN high power Schottky devices; fabricated first (record holding in ’98-‘00) GaN high voltage Schottky diodes (450V and 710V). Numerous papers and inventions in the field of nitride semiconductors.

Camberley BatesCamberley Bates
Managing Director
Evaluator Group

Camberley joined Evaluator Group as Managing Director and Analyst in 2009 and is responsible for corporate leadership and coverage of go-to-market and channel strategies. She brings over 20 years of executive experience leading sales and marketing teams at VERITAS, GE-Access and EDS. Having crossed the boundaries of vendor sales, channel engagement, and ownership of a 100-person IT services firm, she possesses a unique 360 view for addressing challenges and delivering solutions.

At her previous consulting firm, Bates Strategy Group, she provided Global 250 and startups with go-to-market strategies. As Vice President of Marketing COPAN she created new market categories, MAID for long term archive. As a VP at VERITAS she led a 65-person worldwide marketing team with highly successful lead generation programs and restructuring of the channel. With GE Access, a $2B distribution company, she served as VP of a new division and succeeded in growing the company from $14 to $500 million in revenues through a solution-practice methodology.

She entered the IT field by working with very large data centers as a director and management executive with EDS and IBM.

She holds a BS degree in International Business from California State University – Long Beach and executive certificates from Wellesley and Wharton School of Business.

Stephen BatesStephen Bates
Senior Technical Director
Microsemi

Stephen Bates is a Senior Technical Director in the Performance Systems Business Unit of Microsemi Corporation. He works on issues related to NAND flash and other Non-Volatile Memory technologies and the implications of those technologies on storage architectures. He holds a PhD from the University of Edinburgh and is a Senior Member of the IEEE.

Walker BlountWalker Blount
VP Storage Systems
Web-Feet Research

Walker Blount is responsible for the Storage Systems Service, which includes analysis of flash storage systems (SSDs, EFD, and Flash cards), small form factor hard disk drives, and alternative storage technologies such as micro mechanical probe storage. One of the reports authored is the Solid State Drive Markets and Applications study that has been published by WFR since 2002.

Mr. Blount comes to Web-Feet Research after an extensive career at IBM. Hired as a design engineer in test engineering, he held a number of key engineering positions within IBM, including several years in key management positions. These included project management of manufacturing and test processes; managing 20 employees to support the manufacturing and testing of IBM's storage subsystems. Support included establishing new processes, managing manufacturing and test costs through process improvements and selecting component and sub- assembly vendors.

From 1993 - 2004, Mr. Blount was the principal HDD industry analyst within IBM and later with Hitachi Global Storage Technologies. In this position he identified market opportunities and company strategies for hard disk drives including consumer electronics markets with the (1") Microdrive at its introduction.

Mr. Blount has published a number of internal reports and analytical assessments on the HDD industry and industry product offerings within Hitachi including several external whitepapers; "Fluid Dynamic Bearing Motors in Hard Disk Drives", "Voice Coil Motor Dampening" and "Why 7200 RPM Mobile Drives."

Mr. Blount earned his B.S degree in Electrical Engineering from California State University at Los Angeles, and his M.S. degree in Electrical Engineering from Santa Clara University.

Chris BrossChris Bross
Chief Technology Officer
DriveSavers

Chris Bross is Chief Technology Officer at DriveSavers, a worldwide leader in secure data recovery. He joined DriveSavers in 1995, and is celebrating his 20th year of watching storage devices fail in all kinds of unique ways! Today he manages key technical alliances and guides the R&D team for solid state devices and emerging storage technologies.

John BuschJohn Busch
President
John R Busch Consulting

Dr. John R. Busch is currently consulting with world class technology companies on technology strategy and architectures for emerging NVM. Prior to consulting, John was a Vice President and Senior Fellow at SanDisk Corporation until July 2015. At SanDisk, John led explorations into flash optimized data center solutions. Prior to SanDisk, John was the founder of Schooner Information Technology, which SanDisk acquired in June 2012. At Schooner John lead the creation of flash-optimized databases and data stores. Prior to Schooner, John was director of computer system research at Sun Microsystems Laboratories from 1999 through 2006. At Sun Labs, John led research in multi-core processors, multi-tier scale-out architectures, and advanced high-performance computer systems. Prior to Sun, John was VP at Diba, Inc., co-founder of Clarity Software, and director of Computer Systems R&D at Hewlett Packard. John holds a Ph.D. in Computer Science from UCLA, an M.A. in Mathematics from UCLA, an M.S. in Computer Science from Stanford University.

John has numerous patents and publications. John’s community activities include: visiting professor at Zhejiang University; member of the UCLA Computer Science department advisory board; and member of the flash memory summit committee.

Krishna ChanderKrishna Chander
President
Chander Consulting

Krishna Chander is the Principal Analyst at Chander Consulting where he focuses on storage systems marketing and analysis. He was previously a Senior Storage Analyst at iSuppli. He also has extensive experiences at IBM and Hitachi in storage systems analysis, thin film manufacturing, product development, and market positioning. He has an MS in Chemical Engineering from Lehigh University and an MBA from SUNY- Binghamton.

Ken ClippertonKen Clipperton
Managing Analyst
DCIG

Ken Clipperton is a Managing Analyst at DCIG, a group of analysts with IT industry expertise who provide informed, insightful, third party analysis and commentary on IT hardware, software and services. Within the data center, DCIG has a special focus on the enterprise data storage and electronically stored information (ESI) industries.

Ken joined DCIG in August 2012, bringing more than 20 years of information technology experience to the team. Prior roles include server administrator, systems analyst, and then IT director at a series of three private universities. Ken has served on multiple corporate advisory boards, state-wide technology commissions and national user group boards; and presented at many national and regional technology conferences.

Throughout his career, Ken has specialized in evaluating and implementing innovative technologies to address operational, tactical and strategic business priorities. For example, Ken was a key leader in the creation of the world’s first comprehensive wireless community at Buena Vista University, a project called eBVyou that became a national model and drew visiting teams from hundreds of colleges, universities and K-12 school districts.

Ken earned his MBA in Management Information Systems from Metropolitan State University, St. Paul, MN and a BA in History from Crown College.

Allon CohenAllon Cohen
Vice President of Products and Business Development
Elastifile

Dr. Allon Cohen is Elastifile’s Vice President of Product and Business Development. Prior to joining Elastifile, Dr. Cohen was the VP Software and Solutions for Toshiba\OCZ, which he joined through the acquisition of SANRAD, a storage industry flash acceleration trailblazer, where he served as VP of Marketing and Product Management.

Allon holds a B. Sc. (Physics and Mathematics Cum Laude) from the Talpiot Project, which recognizes excellence in technical and scientific military service, an MBA., and a Ph.D. Summa Cum Laude from the Hebrew University of Jerusalem.

Celeste CrystalCeleste Crystal
Senior Product Marketing Manager
PNY Technologies

Celeste serves as the senior manager of product marketing at PNY Technologies. With over 15 years of experience in technology strategy, competitive intelligence, and product marketing, Celeste has positively impacted the growth trajectory of some of the leading brands in consumer electronics and semiconductors. As a strategic planner and market analyst, she has worked in-house or as a management consultant tasked to help C-level executives understand the impact of disruptive technologies. Celeste earned an MBA from the University of California, Davis and a BA at University of California, Santa Cruz.

Manuel d'AbreuManuel d'Abreu
Engineering Fellow
SanDisk

Dr. d’Abreu has more than 30 years of experience in the semiconductor industry. His experience and expertise spans the system-on-chip and system-in-package design, test and manufacturing disciplines, as well as flash storage technology and coding theory. Dr. d’Abreu is active within the professional high-technology community, and his activities include being an advisor to the National Science Foundation and an Adjunct Professor at Santa Clara University. His work has been published at more than 40 technical conferences and in industry journals, and he holds 24 patents with 15 more pending.

Rob DavisRob Davis
Vice President of Storage Technology
Mellanox

Rob Davis is Vice President of Storage Technology at Mellanox Technologies and was formerly Vice President and Chief Technology Officer at QLogic. As a key evaluator and decision-maker, Davis takes responsibility for keeping Mellanox at the forefront of emerging technologies, products, and relevant markets. Prior to Mellanox, Mr. Davis spent over 25 years as a technology leader and visionary at Ancor Corporation and then at QLogic, which acquired Ancor in 2000. At Ancor Mr. Davis served as Vice President of Advanced Technology, Director of Technical Marketing, and Director of Engineering. At QLogic, Mr. Davis was responsible for keeping the company at the forefront of emerging technologies, products, and relevant markets. Davis’ in-depth expertise spans Virtualization, Ethernet, Fibre Channel, SCSI, iSCSI, InfiniBand, RoCE, SAS, PCI, SATA, and Flash Storage.

nameEd Doller
Free Agent

Ed Doller is a storage industry expert and veteran with over 31 years experience in the space. He was most recently a corporate officer at Micron Technology where he was VP & Chief Strategist of the NAND Solutions Group, managing strategy and product portfolio for the segment. Her also served as VP & GM of Enterprise Storage, and VP & Chief Memory Systems Architect.

Ed joined Micron in May 2010 from Numonyx, where he served as CTO after its formation in 2008. He also had a variety of roles in the Flash memory group at Intel, where he served as CTO starting in 2004. Ed also held several key positions in advanced semiconductor memories at IBM in East Fishkill, NY.

Mr. Doller earned a BS in computer engineering from Purdue University. He holds multiple patents, is a co-author of the IEEE floating gate standard, and is a frequent keynote speaker at memory conferences.

Rich FetikRich Fetik
CEO
Data Confidential

Richard Fetik, CISSP, is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reductions in operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a new security model that includes the patented storage firewall and other technologies; this approach provides protection for device integrity (anti-tamper), information assurance, and data confidentiality, while enhancing operational adaptability and preserving functionality while under cyber-attack.

Kiran GunnamKiran Gunnam
Technologist
HGST Research

Kiran Gunnam received the MSEE and PhD in Computer Engineering from Texas A&M University, College Station, TX. He currently works as Techmologists at HGST. He previously held research and development positions at Violin Memory, Nvidia, Certicom, LSI, Marvell Semiconductor, Starvision Technologies, Schlumberger, Intel and Texas Engineering Experiment Station.

Dr. Gunnam has extensive research and development work experience in complex data path and control path systems. Dr. Gunnam is an expert in IC implementation of communications and signal processing systems. His PhD research contributed several key innovations in advanced error correction systems based on low-density parity- check codes (LDPC) and led to several industry designs. He has done extensive work on ASIC hardware architecture, micro-architecture and digital IC implementation for different systems (IEEE 802.11n Wi-Fi, IEEE 802.16e WiMax, IEEE 802.3 10-GB, Holographic read channel, HDD read channel and Flash read channel).

Dr. Gunnam has around 75 patents/patent applications/invention disclosures on hardware architecture and micro-architecture (46 issued patents, 4 pending patent applications and 25 more invention disclosures). He is the lead inventor/sole inventor for 90% of them. He is an IEEE Senior Member. He is also an IEEE Solid State Circuits Society Distinguished Lecturer for 2013 and 2014.

Erich HaratschErich Haratsch
Engineering Director
Seagate Technology

Dr. Erich F. Haratsch is Director of Engineering, Flash Channel Architecture at Seagate Technology. He leads the development of advanced signal processing, error correction coding and NAND management features for solid-state drive controllers. Prior to joining Seagate, Dr. Haratsch was Director of Engineering at LSI Corp., where he worked on Sandforce branded solid-state drive controllers. Earlier in his career, Dr. Haratsch developed signal processing and error correction technologies for multiple generations of HDD controllers at LSI and Agere Systems. He previously worked at Bell Labs, where he invented new equalizer and decoder architectures for Gigabit Ethernet over copper and optical communications. Dr. Haratsch regularly speaks at many industry events, is the author of over 40 peer-reviewed journal and conference papers, and holds 77 U.S. patents. He also is a Senior Member of IEEE, and earned his MS and PhD degrees from the Technical University of Munich (Germany).

Robin HarrisRobin Harris
Analyst
StorageMojo

My focus is on emerging technologies and products in the marketplace. Honed by 3 decades of experience in storage, servers and networks, my work combines architecture, engineering, marketing and psychology to analyze and predict market evolution. I envision a digital storage infrastructure that is safer and more reliable than paper – with far greater density, economy and accessibility.

Educated at Yale University and the Wharton School of the University of Pennsylvania, I live in Sedona, Arizona with over 20 TB of data storage.

Syed HussainSyed Hussain
Director, Segment Marketing
Winbond Electronics

I have been in the semiconductor and systems industry for last 20 years with emphasis in business development and Marketing.

Worked at companies like Silicon Storage Technology Inc, Paxcelnet Inc, Infineon Technologies, LSI Logic, NEC Electronics, Integrated Device Technology and National Semiconductor.

My expertise is also utilized by market analysts in NOR Flash business so they can understand the market trends.

Considering my background in Marketing and Business development, well suited for start-ups, multinationals corporation and enterprises that is establishing a brand, product preference, major revenue stream by developing strategic customer-base and partnerships.

Specialties:My key skills are in market awareness and product/company positioning.

Managing, developing major OEM and ODM Design-Win for growth phase of business plan.

It is my believe that with a great product one needs a great sustainable marketing plan that delivers the key messages to create Fear, Uncertainty and Doubt factor.

Xinde HuXinde Hu
Principal Engineer/Senior Manager
SanDisk

Xinde Hu is currently System Architect at SanDisk. His responsibility includes creating, designing, and evaluating innovative system architecture concepts and implementations for the next generations of non-volatile memory based storage systems. Before joining SanDisk, Dr. Hu worked for STEC and STMicroelectronics as a system architect.

Dr. Hu has authored more than a dozen technical papers on coding/signal processing for data storage systems and has 40+ patent applications pending. He is currently Vice Chairman of the IEEE Data Storage Technical Committee (DSTC). He received his PhD in Electrical and Computer Engineering from Carnegie Mellon University

Steve KnippleSteve Knipple
Principal Consultant
Bradson Consulting

Management and Technology consultant with a passion for helping organizations understand how to take advantage of the rapidly expanding options and transformative capabilities of cloud computing. Working with firms ranging from large enterprises to small organizations in the private or public sector, the challenges are similar, and the potential benefits are significant.

Jay KramerJay Kramer
President
Network Storage Advisors

Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has extensive experience in marketing and strategic planning at Unisys.

An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.

Jay has also been a featured speaker at industry conferences and has published articles and white papers on network storage, cloud storage, storage virtualization, data protection, and software defined storage. He is a graduate of Syracuse University’s Whitman School of Management with dual degrees in Marketing and Finance.

Steve KuhnSteve Kuhn
Senior Consultant
Matisia Consultants

Critical thinker with proven track record managing complexities of mission-critical projects in order to achieve strategic objectives. Service-oriented professional who integrates technology and business processes to deliver tangible results. Effective organizer who completes projects in dynamic, fast-paced environments. Collaborative team player and accomplished leader who knows how to get things done.

Specialties:Project Management & Leadership, Program & Product Management, Custom Software Development, ERP/CRM & Vertical Application Implementation, Business Intelligence & Decision Support, Process Analysis/Re-engineering, Quality Assurance/Testing, Training & Mentoring

Chris Lyon
Executive Director
FCIA

Chris Lyon, a 12 year storage veteran is currently the executive director of the FCIA and has held that position for over eight years. Prior to FCIA, Chris has held various marketing positions at Vixel, McDATA, Connex and SAN Navigator.

In 2005, Chris achieved the title of Certified Association Executive (CAE) – the highest professional recognition available from the American Society of Association Executives. A CAE must meet a rigorous set of requirements to be eligible to take the examination covering Governance & Structure; Leadership Processes; Management & Administration; Internal & External Relations; and Programs & Services.

Chris holds a BA in pastoral ministry and administration from LIFE pacific.

Henri MaramisHenri Maramis
President and CEO
Signata

Henri is an industry veteran with 25+ years of Microwave/RF and electronics IC development, EDA software development, senior level business and engineering management, venture capital, and entrepreneurship experience. He has been a management consultant with several startups and was an advisor to Silicon Valley start-up companies. Henri is a member of National Association of Corporate Directors.

Henri is a graduate of Venture Capital Institute. He received his Master of Business Administration from University of California – Davis, specializing in Technology Management, Strategic marketing, and Finance. He received his Master of Science in Electrical Engineering from University of Colorado – Boulder, specializing in Microwave, Electromagnetics and Integrated Optics. He received his Bachelor of Science in Electrical Engineering from Milwaukee School of Engineering and Bachelor of Science in Computer Science from University of Wisconsin – Milwaukee.

Andy MarkenAndy Marken
President
Marken Communications

President of Marken Communications, Andy has been involved in the strategic marketing and promotion of hardware and software storage technology for more than 20 years. His experience includes work with many of the early hard drive firms in Silicon Valley as well as optical firms involved in CD, MO and DVD technologies. He has been involved in mainframe, PC, CE and game systems promotion with firms including Amdahl, Control Data, Atari, Panasonic, Philips, Verbatim and others. In the application side of the industry he has worked with ancient firms like MicroPro as well as today's advanced technologies with firms such as FAST, Dazzle, Pinnacle, InterVideo, Ulead and others

Tom McCormickTom McCormick
Chief Engineer/Technologist
Swissbit

Thomas McCormick is currently Chief Engineer/Technologist at Swissbit, where he leads market focused R&D for product development and full life cycle support. He has over twenty years experience designing PC and embedded computer systems, including over fifteen years focused on flash memory product research and development. He holds a PhD in Computer Engineering from Northeastern University. His on-going research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications. He has presented at Flash Memory Summit, the Non-Volatile Memory Workshop, and has published an article on embedded flash in EE Times. He also holds an MBA and an MS in Computing Engineer from the University of Massachusetts at Lowell and an MSME and BSME (summa cum laude) from Drexel University.

Mike McKeanMike McKean
Vice President of Product Solutions
FHOOSH

Mike has over 28 years of experience in the design, marketing, business development and application of semiconductors and systems. Mike is currently the Vice President of Product Solutions for FHOOSH, a cybersecurity firm, and is engaged in multiple consulting projects in the technology space.

Prior to FHOOSH, Mike served as General Manager for multiple companies in the data storage space including Synapse Design and STMicroelectronics. Before moving to Colorado in 2005, Mike served in a variety of business development and customer management roles at Agere Systems, both in North American and in Asia. The earlier years of Mike's career were with Motorola Semiconductor in Austin, Texas, Phoenix, Arizona and Japan where he was the Director of Sales and Marketing for the Distribution and Components businesses. While in Japan Mike led the spinoff of ON Semiconductor from Motorola as their Country Manager before joining Lucent to help with the spin-off Agere Systems.

KRS MurthyKRS Murthy
CEO
I Cubed

KRS Murthy is an experienced venture capitalist and serial entrepreneur. He is currently focused on mergers and acquisitions, corporate governance, and competitive strategy. He has led many companies at many different stages and has grown companies to sales of over $500 million. He is a popular speaker at conferences around the world and a leader in many technical societies, including IEEE Nanotechnology Council, IEEE Engineering Management Society, IEEE Computer Society, Silicon Valley Engineering Council, and IEEE Standards Board.

Murthy also has experience as a Country Manager for AT&T and AT&T Bell Labs and as a professor of computer engineering at California State University, Fullerton. He has received a Distinguished Service Award from the IEEE Engineering Management Society and a Distinguished Achievement Award from the President of India.

Tinh NgoTinh Ngo
Director of Strategic Marketing and Communications
Viking Technology

Enterprise Strategic Marketing and Communications Director with over 10 years experience with brand development and marketing to the storage industry with specialization in Solid State technologies.
Seasoned in both corporate and marketing communications with the ability to developed unique go-to-market strategies that enhances alignment with customer needs, creating strategic marketing plans that leveraged multiple channels and mediums to drive lead generation, product demand and brand development.

Jim PappasJim Pappas
Marketing Director
Intel

Mr. Pappas brings more than 30 years of industry experience with building, running and managing dozens of successful industry associations and cross–industry initiatives. He is currently the Chair of the Solid State Disk Form Factor Working Group and co–Chair of the InfiniBand Trade Association and was also a Founding Director of the PCI Special Interest Group and The Green Grid as well as Founding Chairman of the USB Special Interest Group.

Uma ParepalliUma Parepalli
Architect / Principal Engineer, Engineering Manager, Program Manager, Director & VP of Engineering
SK Hynix Memory Solutions

Uma Parepalli is a Storage Architect currently focusing on PCIe NVMe firmware, UEFI BIOS, and hardware-software co-design and development. He is SK Hynix's organizational representative for industry standards groups, including NVM Express, UEFI, and ACPI. . Uma previously worked for such companies as EMC, LSI, Dell, Intel, and Wipro and continue to collaborate with every major OEM, OS, BIOS, and device vendor. He has over 24 years experience in the aerospace, consumer electronics, semiconductor and storage industries in architecture and senior management roles leading global engineering teams. Uma won awards for his work with the Departments of Defense and Space in India. He has also led global diversity teams for EMC and Intel and was an American Red Cross Disaster Action Team Captain. He is a Computer Engineering graduate of the University of Mysore, India.

Rob PeglarRob Peglar
Vice President, Technology
Xiotech

Rob Peglar is Vice President, Technology for Xiotech Corporation. A 31-year industry veteran and published author, he leads the shaping of strategic vision, emerging technologies, defining future offering portfolios including business and technology requirements, product planning and industry/customer liaison. He is a member of the SNIA Board of Directors, serves as Chair of the SNIA Tutorials, as a Board member of the Green Storage Initiative, and as Secretary/Treasurer of the Blade Systems Alliance. He has extensive experience in storage virtualization, the architecture of large heterogeneous SANs, replication and archiving strategy, disaster avoidance and compliance, information risk management, distributed cluster storage architectures and is a sought-after speaker and panelist at leading storage and networking-related seminars and conferences worldwide.

Prior to joining Xiotech in August 2000, Mr. Peglar held key technology specialist and engineering management positions over a nine-year period at StorageTek and at their networking subsidiary, Network Systems Corporation. Prior to StorageTek, he held engineering development and product management positions at Control Data Corporation and its supercomputer division, ETA Systems.

Mr. Peglar holds the B.S. degree in Computer Science from Washington University, St. Louis Missouri, and performed graduate work at Washington University’s Sever Institute of Engineering. His research background includes I/O performance analysis, queuing theory, parallel systems architecture and OS design, storage networking protocols, clustering algorithms and virtual systems optimization.

Curtis PulleyCurtis Pulley
Data Center - Business Manager
Xilinx

Curtis Pulley is responsible for the data center business demand creation at Xilinx and leads the networking and storage segments as part of the Wired Communications and Data Center Business group. Having joined Xilinx in 2011, he was previously responsible for managing the Xilinx Wired and Data Center Communications Business across key worldwide OEM’s. Prior to Xilinx, Curtis held marketing and sales management positions at LSI, responsible for various segments of the Enterprise and Data Center business for ASIC, storage, and communication products.

Renu RamanRenu Raman
Vice President
SAP

Accomplished executive in the Semiconductor (infrastructure and consumer) and Platform hardware and Software with over 24 years of executive management, engineering, technology marketing, bootstrapping business as well as venture investment experience.

Career is characterized by 3 broad areas of experience and accomplishments all demonstrating strong entrepreneurship. First Phase in engineering and product development including team and organization building and cradle to grave execution of products. Second Phase is creating a business from scratch in a completely different field (consumer - mobile) and build a business. Finally the last few years in early stage and late stage Venture Capital..

Wayne RickardWayne Rickard
Vice President of Business Development
Radian

Prior to taking on the role of V.P. of Business Development, Wayne was Radian’s first advisor and helped build out the company’s extended leadership team and strategic initiatives. Wayne has been a pioneer in storage networking, working hands on with the early versions of fibre channel and initiating standardization efforts through industry consortiums such as SNIA and FCIA. He was Co-Founder and held V.P. of Engineering and CTO roles at Gadzoox Networks, an early leader in fibre channel SAN switches. As a Director of Engineering at Emulex, Wayne led an Advanced Technology group that developed the industry’s first fibre channel HBA. He has held V.P. and division Chief Technologist positions at Seagate and been an Advisory Board member at PMC Sierra.

Nithya RuffNithya Ruff
Director, Open Source Strategy, CTO Office
SanDisk

Nithya A. Ruff is the Director of SanDisk’s Open Source Strategy Office. SanDisk is a global leader in flash storage solutions from edge devices to cloud and enterprise data centers. She currently is working on bringing best in class open source ideas and to grow community and commercial engagement for SanDisk. In addition to her day job, Nithya is also is on the board of SanDisk Women’s Innovation Network or WIN. WIN is a global affinity organization dedicated to the development of an inclusive network that enables women’s highest potential in the work place.

She has worked at companies like Wind River (Intel Subsidiary). Synopsys, Avaya, SGI, Eastman Kodak and at start-ups like Movius, Cranite and Tripwire.

Nithya has an MBA from the University of Rochester, NY and an MS in Computer Science from North Dakota State University. She lives in the San Francisco Bay Area with her husband and two daughters. She is an avid traveler, designer of beautiful jewelry and a student of life and business. She enjoys speaking both on technology issues as well as on women in technology and business.

Gil RussellGil Russell
Principal Analyst
Semiscape

Gil Russell is Principal Analyst at Semiscape, an IT consulting firm he founded in July 2005. Mr. Russell specializes in dynamic and non-volatile memory technologies and their application in memory storage systems. He has participated in JEDEC standards committees since 1992 and is the architect of Reduced Latency DRAM. Previously, he managed new product definition activities; participated as a team member of new product development engineering groups; technical lead of new product introductions; technical interface and technical liaison to external partnerships at Infineon Technologies, Siemens Microelectronics, Samsung Semiconductor & NEC.

Jim RyanJim Ryan
Marketing Manager
Intel

As a high-tech industry veteran, OFA chair Jim Ryan brings more than 35 years of experience in developing and managing Special Interest Groups (SIGs). In addition to managing SIGs, Jim has experience in software development, software product management and high-performance data center networks. Jim formed the OpenFabrics Alliance to develop and promote interoperable software stacks for Remote Direct Memory Access interconnects for HPC and enterprise data centers. Since 2000, Jim has served as an initiative manager at Intel, where he also formed the SSI Forum to drive server infrastructure standards for blade servers, power supplies and server boards and enclosures. Prior to joining Intel, Jim spent time at Sequent (IBM), Bank of America and other high-tech online database companies. Jim completed his education with an MBA from U.C. Berkeley.

Zophar SanteZophar Sante
COO
BiTMICRO International

Zoph Sante is a highly enthusiastic data storage marketer with over 30 years of high tech experience which includes 25 years in the data storage industry. His management success includes founding startup companies, leading productive marketing teams, creating messaging, tools and collateral needed to impact revenue and managing strategic and media relationships.

Zoph founded SANRAD Inc., a Solid State Acceleration, IP SAN company that is a member of the RAD Group. He also founded D.I.S.C., a system integrator located in Silicon Valley. He has an excellent reputation for integrity with partners, customers and integrators and is well respected among analysts and media.

Zoph has strong visionary, leadership and marketing skills and is creative and enthusiastic about helping businesses use technology to overcome data and access challenges. He is currently focused on cloud infrastructures, Hadoop and Apache Sparks combined with SSD technology.

Zoph has a BS Engineering degree from UC at Berkeley.

Scott ShadleyScott Shadley
Senior Business Development Manager
Micron Technology

18 year veteran of the Semiconductor industry. Full knowledge from Wafer Fab, product creation, engineering support and Marketing.

Most recently, 6+ years of leading , creating, and growing the Enterprise Solid State Drive (SSD) market.

Specialties: Extensive Semiconductor Memory Experience, SSD Product Development, Marketing Development, Market Analysis, New Business Creation, and Product Planning. Storage Architectures, Technical Marketing, System Design, Cloud Solutions, Keynote presentations, Outbound Marketing, Campaign Building, Social Media

Kent SmithKent Smith
Sr. Dir Product Marketing for SandForce Controllers
Seagate

Kent Smith is responsible for outbound marketing of all Seagate Flash and SSD Products. Prior to Seagate, in 2008, Kent joined SandForce as the Sr. Director of Marketing, which was acquired by LSI in 2012, which was acquired by Avago in 2014, and finally sold to Seagate that same year. Through the last eight years, He has written dozens of articles, blogs and presentations on helping users understand how flash technology is different from HDDs.

Kent has over 25 years of marketing and management experience in the storage and high-tech industry holding senior management positions at both the above and other companies including Quantum, Adaptec, Acer, SiliconStor, and Polycom. Kent earned his MBA from the University of Phoenix.

Chuck SobeyChuck Sobey
Chief Scientist
ChannelScience

Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which focuses on accelerating engineering and science innovation in data intensive industries. He is currently evaluating new technologies and IP portfolios; developing signal processing and coding algorithms matched to the physics of new sensors and storage elements; and advancing the art of data forensics.

Chuck has over 20 years of direct design, manufacturing, and test experience in the data storage industry, and has taught literally thousands of storage professionals around the world through the technology classes he has written and presented for KnowledgeTek, Inc.

He is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara. Chuck has 6 US patents, many publications, and gave the keynote address at DISKCON's celebration of the 50th anniversary of the hard disk drive. He most recently presented a paper on maintaining lifelong personal global-competitiveness at the IEEE International Technology Management Conference.

Marc StaimerMarc Staimer
President/CDS
Dragon Slayer Consulting

Marc Staimer is the founder, senior analyst and CDS at Dragon Slayer Consulting in Beaverton, Ore. The consulting practice has focused on the areas of strategic planning, product development and market development. With more than 30 years of marketing, sales and business experience in infrastructure, storage, server, software and virtualization, Marc is considered one of the industry's leading experts.

Lee SteinLee Stein
Writer, Data Miner
Stein Writes

During his extensive marketing career, Lee Stein has applied innovative and unique marketing and sales approaches to grow business for his broad range of clients. His first client, Seiko Instruments, launched his career-long love of advanced technologies. He has since served clients in a wide variety of semiconductor, electronics, software, IT, Internet security, and advanced engineering fields.

He delights in helping clients overcome their biggest marketing challenges. In support of accelerating a client’s growth, he has written and published over 300 contributed articles, white papers, and case studies for client companies. Recently, he optimized multiple email campaigns for a client with a 20-40% increase in clicks. He also has developed and applied innovative survey methods designed to rapidly identify and grade the top 20% of prospects in a client’s target market. In addition, he has helped clients by creatively licensing IP to raise funds.

Clients have ranged from startups to Fortune 500 companies and include AeroVironment, Motorola Semiconductor (now Freescale and ON Semiconductor), Synopsys, MoSys, and more.

Paul TeichPaul Teich
Principal Analyst
Tirias Research

Paul Teich is a Principal Analyst with a technical background and over 30 years of industry experience in computing, storage, and networking. Paul’s strength is in assessing the technical feasibility and market opportunity for new technologies and developing profitable strategies to commercialize those technologies.

PaulMost recently, Paul served as CTO and Senior Analyst for Moor Insights & Strategy. Paul’s prior experience includes being a key member of AMD’s Opteron server processor team in the early 2000s, which redefine 64-bit computing; product manager of a web service at the height of the first Internet bubble; designer of low-cost consumer PCs before multi-PC households were common; and product manager of RISC processors used as graphics accelerators in the early 1990s, which is now back in vogue on a larger scale with deep learning.

Over the past few years Paul has spoken and moderated panels at many industry events, including: IoT Dev-Con, Open Server Summit, Dell World, TiEcon Silicon Valley, NIWeek, ARM TechCon and SXSW Interactive. Paul is quoted by an equally diverse set of industry press, including: IDG, SiliconANGLE, ComputerWorld, InfoWorld, eWeek, and Processor.com.

Paul also serves as an adviser to the EEMBC Cloud and Big Data Server Benchmarking working group (“ScaleMark”) and has been a co-organizer of the Open Server Summit’s scale-out server track. In addition, he has recently been an expert consultant in an intellectual property court case and has supported a client in front of a US government committee.

Paul holds a BS in Computer Science from Texas A&M and an MS in Technology Commercialization from the University of Texas’ McCombs School of Business. His technical accomplishments include 11 US patents and senior membership in both the ACM and the IEEE.

Gary TresslerGary Tressler
Senior Technical Staff Member
IBM

Gary is the Solid State Technology Development technical lead in IBM's Systems & Technology Group, where he has been focused on driving system integration of SSD and NAND Flash technology as part of IBM's Flash exploitation initiative. Gary previously managed Memory Subsystems Development for Power-based server products, and led a Memory Procurement Engineering team responsible for technology qualification and convergence between IBM Development and Memory suppliers. He has been with IBM for 21 years.

Mark WebbMark Webb
Experienced Semiconductor and Electronics Industry Executive
MKW Ventures Consulting

Mark Webb is Principal/Consultant at MKW Ventures Consulting LLC. He is currently working in the areas of SSD and semiconductor technology and competitive analysis as well as SSD business and market development. Mark works with SSD OEM and ODM companies, storage providers, controller companies, and semiconductor manufacturers.

He was Director of Manufacturing for the NVM Solutions Group at Intel Corporation from 2008-2012, and during this time was responsible for SSD system and NAND component manufacturing. From 2006 to 2008, Mark was Corporate Product Quality and Reliability Manager for IM Flash Technologies as the company became the industry leader in NAND technology and cost, and prior to this held multiple Engineering and Manufacturing leadership roles in Logic and Memory technology during his 20+ years at Intel.

David WoolfDavid Woolf
Senior Engineer, Datacenter Technologies
University of New Hampshire InterOperability Laboratory

David Woolf currently leads Data Center initiatives at the University of New Hampshire InterOperability Laboratory (UNH-IOL). While at UNH-IOL, David has led development of dozens of industry-reviewed test programs and procedures as part of the team that has grown the UNH-IOL into a world-class center for interoperability and conformance testing. David has been an active participant in a number industry forums and committee’s addressing conformance and interoperability. Currently he's active in coordinating the NVMe Integrators List and plugfests and Open Networking Integrators List and plugfests.