Tom Coughlin, President, Coughlin Associates is a widely respected storage analyst and consultant. He has over 30 years in the data storage industry with multiple engineering and management positions at companies such as Ampex, Polaroid, Seagate, Maxtor, Micropolis, Syquest, and 3M.
Tom has over 60 publications and six patents to his credit. Tom is also the author of Digital Storage in Consumer Electronics: The Essential Guide which was published by Newnes Press in March 2008. Coughlin Associates provides market and technology analysis (including reports on several digital storage technologies and applications and a newsletter) as well as Data Storage Technical Consulting services.
Tom is active with IDEMA, the IEEE Magnetics Society, IEEE CE Society, and other professional organizations. Tom was Chairman of the 2007 Santa Clara Valley IEEE Section and currently chair of the IEEE Region 6 Central Area. He was former Chairman of the Santa Clara Valley IEEE Consumer Electronics Society and the Magnetics Society.
Brian A. Berg
Berg Software Design
Berg Software Design is a consultancy that has provided design and development services for storage devices, storage interfaces and file systems since 1985.
Brian A. Berg, its President, has a wealth of experience with Flash Memory, Optical Storage (CD, DVD), Magnetic Storage and RAID Arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and Server Blades.
VP Storage Systems
Walker Blount is responsible for the Storage Systems Service, which includes analysis of flash storage systems (SSDs, EFD, and Flash cards), small form factor hard disk drives, and alternative storage technologies such as micro mechanical probe storage. One of the reports authored is the Solid State Drive Markets and Applications study that has been published by WFR since 2002.
Mr. Blount comes to Web-Feet Research after an extensive career at IBM. Hired as a design engineer in test engineering, he held a number of key engineering positions within IBM, including several years in key management positions. These included project management of manufacturing and test processes; managing 20 employees to support the manufacturing and testing of IBM's storage subsystems. Support included establishing new processes, managing manufacturing and test costs through process improvements and selecting component and sub- assembly vendors.
From 1993 - 2004, Mr. Blount was the principal HDD industry analyst within IBM and later with Hitachi Global Storage Technologies. In this position he identified market opportunities and company strategies for hard disk drives including consumer electronics markets with the (1") Microdrive at its introduction.
Mr. Blount has published a number of internal reports and analytical assessments on the HDD industry and industry product offerings within Hitachi including several external whitepapers; "Fluid Dynamic Bearing Motors in Hard Disk Drives", "Voice Coil Motor Dampening" and "Why 7200 RPM Mobile Drives."
Director Enterprise Storage Marketing
Enterprise Solutions Marketing Manager
Jean S. Bozman is a well-respected IT professional with more than 20 years of experience covering the worldwide markets for operating environments, servers and the workloads that run on servers. Ms. Bozman began her career at IDC in 1996, focusing on the worldwide market for server operating systems. In her current role as research vice president in IDC's Enterprise Server Group, she analyzes the worldwide server market and she manages the Clustering and Availability Software (CLAS) market research for IDC.
Ms. Bozman is widely quoted in business publications, including BusinessWeek and Investors Business Daily; in daily newspapers, including the San Jose Mercury News and Los Angeles Times; and in online publications, such as CNET (news.com), Bloomberg and Reuters. Pior to joining IDC, Ms. Bozman was an editor at Computerworld.
Chief Technology Officer
Chris Bross is Chief Technology Officer at DriveSavers, a worldwide leader in secure data recovery. He joined DriveSavers in 1995, and is celebrating his 20th year of watching storage devices fail in all kinds of unique ways! Today he manages key technical alliances and guides the R&D team for solid state devices and emerging storage technologies.
Burniece Consulting Services
Tom Burniece is an independent business consultant, with over 30 years of senior management experience in the networking and storage markets. He specializes in working with startups and small companies to build a strong strategic plan that is executable and can lead to a successful company.
Business development, strategic marketing, technology executive with broad experience in semiconductors, solar development. Experience in crystalline silicon, thin-film photovoltaics, Flash memory, DRAM, storage class memory, microprocessors, graphics processors, smartphones; netbooks, tablet PCs; semiconductor front end manufacturing, test equipment. USA, International experience.
Interested in business development, market intelligence,strategic marketing, financial research opportunities in established small to medium size technology companies.
Mari Mineta Clapp
Mari Mineta Clapp has over 20 years of experience in high tech developing new markets, creating powerful brands and highly differentiated marketing platforms for innovative start-ups focused on data center or carrier networks. She works closely with IT leaders to drive thought leadership and network transformation as large corporations take greater control of their network infrastructure and deploy open networking solutions.
Mari was VP of Corporate Relations at Big Switch Networks and led the company’s corporate and Open SDN product launch and worked with Jayshree Ullal and Andy Bechtolsheim on the launch of Arista Networks and the industry-changing Arista 7500. She was also on the launch team at Avici Systems, the first start-up to make it into the core of AT&T’s network- subsequently she was hired as a direct report to the CTO of AT&T. Mari was VP of Corporate Relations at Vidyo, Inc. the winner of the 2010 Wall Street Journal Innovation Award, VP of Marketing at BitGravity, a next generation CDN, and VP of Corporate Relations at UB Networks, the pioneer in Ethernet networking, founded as Ungermann-Bass.
Senior Manager for NAND Marketing
Micron Semiconductor Products
Founder, President and CTO of Solution Technology. With a degree in Electronics Engineering and more than 20 years of industry experience, David has designed many courses covering a wide range of storage networking technologies.
David is actively involved in the various storage-related industry associations, has designed and coordinated interoperability testing for the FCIA and was the Interoperability Program Leader. David also coordinated the industry's largest Interoperability Lab demonstration for the Storage Networking Industry Association (SNIA) and he organized the interoperability demonstrations for the SNIA Technology Center grand opening.
Technical Marketing Manager
Steve Garceau joined QLogic in 2013 as an Enterprise Technical Marketing Manager in the storage industry with an emphasis on solid state technologies. Steve has more than 24 years’ experience in the storage industry through multiple product marketing and application engineering roles with companies such as Silicon Image, Apple, STEC, and QLogic.
Secure Storage Solutions
John Geldman holds a Senior Architect, Secure Storage Solutions position at Lexar Media. He has worked in NAND & Spinning Storage, Linux & VxWorks internals, Networking, Security, & IC development.
John actively participates in the IEEE 1667, USB, CF, T10, T13, IEEE1619, SD & TCG standards committees. He began working with Mass Storage in ’84, and joined Lexar in 2005.
Sr Director Strategic Marketing
Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research.
His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon.
A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media.
Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior.
Mr. Handy is on the Advisory Board of the Flash Memory Summit , a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative, and is a Leader in the Gerson Lehrman Group Councils of Advisors.
Director Flash Storage and System Components
15-year professional experience with Enterprise, B2B, high-tech businesses. Unique complement of expertise in Product Management, Product Marketing, Partner Management, and team building. Harvard MBA with engineering background – rapidly promoted due to people skills and strategic leadership expertise. A quick study of new technology. Fortune 500 level business acumen, having served Motorola, Sun Microsystems, and Oracle.
Data Recovery Technology Manager
Mgr/Industry and Trade Events
Director - Systems Platform Technologist
Computer hardware systems technologist focused on disruptive technologies, patent and IP strategy, novel technology commercialization and driving innovation in server systems architecture and electronic packaging.
Research Manager/Solid State Drives and Hard Drive Components
Jeff Janukowicz is a Research Director at IDC where he provides insight and analysis on the SSD and HDD components markets. In this role, Jeff provides expert opinion, in-depth market research, and strategic analysis on the dynamics, trends, and opportunities facing the industry. His research includes market forecasts, market share reports, and technology trends for clients, investors, suppliers, and manufacturers.
Mr. Janukowicz brings more than 15 years of experience within the technology industry to IDC, including more than 10 years in storage and 13 years in the semiconductor industry. Prior to joining IDC, Jeff was in strategic marketing for Agere Systems where he was responsible for market research, business planning, and marketing activities. In addition, he has held various marketing and engineering positions during his career.
Eden Kim, CEO, Calypso Systems, Inc. Chair, SNIA Solid State Storage Technical Working Group Chair, SNIA SSSI PCIe SSD Committee Chair, SNIA SSSI TechDev Committee Member, SSSI Governing Board Eden is CEO of Calypso Systems, Inc., a leading SSD test equipment and test services company. Calypso specializes in SSD performance benchmarking and validation. Calypso is the official SNIA SSSI PTS test lab and is the maker of the SNIA Solid State Storage Performance Test Specification Reference Test Platform.
Network Storage Advisors
Jay Kramer is a world recognized technology consultant specializing in training and marketing for the network storage industry. He has personally trained over 2000 professionals on storage networking, and he currently works with leading product companies worldwide. Jay has been VP Marketing for many storage companies including Sepaton, Astute Networks, iStor Networks, Infinity I/O, Maxtor, and Creative Design Solutions. He also has extensive experience in marketing and strategic planning at Unisys.
An industry leader, he has served on the Board of Directors of the Fibre Channel Industry Association (FCIA) and was one of the Founders of the Flash Memory Summit. Jay has chaired SNIA committees and was a driving force in launching the first open systems SAN Certification Program, thus creating a career path for storage professionals.
Director of Strategic Marketing and Communications
Alan Niebel is the founder and chief executive officer for Web-Feet Research, Inc., a non-volatile memory and storage semiconductor market research company located in Monterey, CA. Under his guidance Web-Feet Research was founded to qualify and quantify the Flash and non-volatile memory and storage markets along with the small form factor HDD markets. In early 2000, the Flash Memory Reporting Association (FMRA) was established to report quarterly Flash shipments from the top seventeen Flash manufacturers by all capacities and segmented by NOR and NAND architectures. Mr. Niebel is responsible for the Flash demand and shipments forecast by application for all components, and for market forecasts for Flash cards, EFDs, and emerging electronic devices.
Mr. Niebel has worked in non-volatile semiconductor market research for thirteen years and has considerable experience both as a consultant and as an analyst. At the IEEE Non-Volatile Semiconductor Memory Workshops, Mr. Niebel has been the keynote speaker for many sessions, and has also conducted panel discussions on 3-bit and 4-bit per cell NAND/NROM Memories, and Flash Memory Testing and Packaging. He has also written articles and has been quoted in The Economist, Forbes, Business Week, Investors Business News, the Wall Street Journal, Electronic Business Today, and other publications. Mr. Niebel's work has been referenced and used by Intel, Spansion, Samsung, SanDisk, Toshiba, Seagate, STMicroelectronics, HP, IBM, Microsoft, SST, Macronix, Winbond and many other semiconductor manufacturing companies.
Rob Peglar is Vice President, Technology for Xiotech Corporation. A 31-year industry veteran and published author, he leads the shaping of strategic vision, emerging technologies, defining future offering portfolios including business and technology requirements, product planning and industry/customer liaison. He is a member of the SNIA Board of Directors, serves as Chair of the SNIA Tutorials, as a Board member of the Green Storage Initiative, and as Secretary/Treasurer of the Blade Systems Alliance. He has extensive experience in storage virtualization, the architecture of large heterogeneous SANs, replication and archiving strategy, disaster avoidance and compliance, information risk management, distributed cluster storage architectures and is a sought-after speaker and panelist at leading storage and networking-related seminars and conferences worldwide.
Prior to joining Xiotech in August 2000, Mr. Peglar held key technology specialist and engineering management positions over a nine-year period at StorageTek and at their networking subsidiary, Network Systems Corporation. Prior to StorageTek, he held engineering development and product management positions at Control Data Corporation and its supercomputer division, ETA Systems.
Sr Architect/Computer and Storage Products
Distinguished Engineer/IBM Data Center Marketing CTO
Zophar joined BiTMICRO in 2012 with over 25 years of storage industry expertise. His marketing experience includes enterprise-class storage management of Big Data, storage acceleration with flash-based SSDs and SAN, Cloud & Scale-out/grid solutions.
Senior Advisory Analyst
Senior Business Development Manager
18 year veteran of the Semiconductor industry. Full knowledge from Wafer Fab, product creation, engineering support and Marketing.
Most recently, 6+ years of leading , creating, and growing the Enterprise Solid State Drive (SSD) market.
Chuck Sobey is an internationally respected technology advisor, author, and lecturer. He is the founder of the confidential R&D services firm ChannelScience, which focuses on accelerating engineering and science innovation in data intensive industries. He is currently evaluating new technologies and IP portfolios; developing signal processing and coding algorithms matched to the physics of new sensors and storage elements; and advancing the art of data forensics.
Chuck has over 20 years of direct design, manufacturing, and test experience in the data storage industry, and has taught literally thousands of storage professionals around the world through the technology classes he has written and presented for KnowledgeTek, Inc.
Writer, Data Miner
During his extensive marketing career, Lee Stein has applied innovative and unique marketing and sales approaches to grow business for his broad range of clients. His first client, Seiko Instruments, launched his career-long love of advanced technologies. He has since served clients in a wide variety of semiconductor, electronics, software, IT, Internet security, and advanced engineering fields.
He delights in helping clients overcome their biggest marketing challenges. In support of accelerating a client’s growth, he has written and published over 300 contributed articles, white papers, and case studies for client companies. Recently, he optimized multiple email campaigns for a client with a 20-40% increase in clicks. He also has developed and applied innovative survey methods designed to rapidly identify and grade the top 20% of prospects in a client’s target market. In addition, he has helped clients by creatively licensing IP to raise funds.
Senior VP/Chief Scientist
As Chief Scientist for Wave, Dr. Thibadeau serves as a principal advisor to the CEO on scientific matters, contributes to the long-term strategic vision of the company, and performs technical research. Dr. Thibadeau is responsible for identifying, recommending and developing new and innovative technologies that ultimately lead to competitive advantages in the marketplace through the company’s products and services.
As Wave’s primary interface to the scientific community, he is often called upon to share his expertise at conferences and industry events, speaking on advancements in security, encryption and storage. Dr. Thibadeau is an active member of the American Bar Association’s eDiscovery and Digital Evidence Committee and co-authored the Data Breach and Encryption Handbook.
Senior Technical Staff Member
Storage Security Strategist
Dr. Willett received his Masters /PhD/mathematics from NC State University. After a career as a university professor of mathematics and computer science, Dr. Willett joined IBM as a design architect, moving into IBM's Cryptography Competency Center. Recently, Dr. Willett was a Senior Director at Seagate Research, focusing on security functionality on hard drives, including self-encryption.
Global Director of Sales - SSDs and NAND, Intel Sales and Marketing Group