At-A-Glance
Conference Advisory Board
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Don Barnetson is the Sr. Director of Marketing at SanDisk Corporation in Milpitas, California, responsible for SanDisk's SSD and embedded SSD product lines. Don has extensive experience in the semiconductor industry, serving in senior marketing and technical sales positions. Prior to joining SanDisk, Don ran the flash product marketing organization at Samsung Semiconductor, Inc specifically involved in the launch of Samsung's SSD and Hybrid Hard Drive products; and managed field application engineering teams at Micron Technology, Inc. and PNY Technologies, Inc. Most recently, Don worked at Nanosys, Inc. on novel nanostructures to further enable flash scaling below the 22 nm node. Don received a Bachelor of Science degree in electrical engineering from the University of Calgary and holds an MBA from the Haas School of Business at UC Berkeley. |
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Berg Software Design is a consultancy that has provided design and development services for storage devices, storage interfaces and file systems since 1985. Brian A. Berg, its President, has a wealth of experience with Flash Memory, Optical Storage (CD, DVD), Magnetic Storage and RAID Arrays; USB, SCSI, iSCSI, SAS, IDE/ATA/ATAPI/SATA and Fibre Channel; and Storage Area Networks (SAN) and Server Blades. Brian has been a software and firmware developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 50 conferences as a speaker, session chair and conference chair. He has also worked extensively with intellectual property and patents, particularly in the storage arena. |
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Charles C. Byers is a Technical Leader and Platform Architect with Cisco's Digital Media System's Business Unit. He works on the architecture and implementation of high definition video and signal processing equipment for telepresence, multimedia, and digital signage applications. Before joining Cisco Systems, he was a Bell Labs Fellow at Alcatel-Lucent. During his 22 years in the telecommunications networking industry, he has made significant contributions in areas like voice switching, broadband access, converged networks, VoIP, multimedia, and platforms. He has also been a leader in several standards bodies, including serving as a founding member of PICMG's AdvancedTCA, AdvancedMC, and MicroTCA subcommittees, and in the SCOPE Alliance. Mr. Byers received his B.S. in Electrical and Computer Engineering and an M.S. in Electrical Engineering from the University of Wisconsin, Madison. He holds 42 US patents. "AdvancedTCA, MicroTCA, and related technologies are becoming essential building blocks for the construction of telecommunications network elements and platforms. These standards are adequately refined, and the marketplace is adequately mature for them to serve as the basis for many products in the telecommunications network, computing, industrial, scientific, medical and military segments. These standards have the right capacity, performance, reliability, feature richness, cost, and quality attributes for a large proportion of these important applications. The AdvancedTCA Summit is the première conference event for people interested in AdvancedTCA and MicroTCA. For those new to these technologies, there will be ample beginner's programs and tutorials. For those with an understanding of AdvancedTCA and MicroTCA, perhaps considering using it for an application, there will be many conference events to give you the information you need. For experts on the technology, there will be lots of advanced topics and discussion of future directions. A large exhibition floor permits hands-on interaction with the product offerings from over 70 leading companies. Finally, the AdvancedTCA Summit provides many fine networking and social opportunities to meet the leaders in these technologies." |
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Tom Coughlin, President, Coughlin Associates is a widely respected storage analyst and consultant. He has over 30 years in the data storage industry with multiple engineering and management positions at companies such as Ampex, Polaroid, Seagate, Maxtor, Micropolis, Syquest, and 3M. Tom has over 60 publications and six patents to his credit. Tom is also the author of Digital Storage in Consumer Electronics: The Essential Guide which was published by Newnes Press in March 2008. Coughlin Associates provides market and technology analysis (including reports on several digital storage technologies and applications and a newsletter) as well as Data Storage Technical Consulting services. Tom is active with IDEMA, the IEEE Magnetics Society, IEEE CE Society, and other professional organizations. Tom was Chairman of the 2007 Santa Clara Valley IEEE Section and currently chair of the IEEE Region 6 Central Area. He was former Chairman of the Santa Clara Valley IEEE Consumer Electronics Society and the Magnetics Society. Tom is the founder and organizer of the Annual Storage Visions Conference, a partner to the annual Consumer Electronics Show as well as the Creative Storage Conference that was recently held during the 2008 NAB. Tom is also an organizer for the Flash Memory Summit and the Data Protection Summit. He is also a Leader in the Gerson Lehrman Group Councils of Advisors. For more information go to www.tomcoughlin.com. |
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Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research. His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon. A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media. Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior. Mr. Handy is on the Advisory Board of the Flash Memory Summit , a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative, and is a Leader in the Gerson Lehrman Group Councils of Advisors. "There has never been a market like flash. In only five years it has replaced film, floppies, and most CDs. Other media formats are threatened!" |
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John Geldman holds a Senior Architect, Secure Storage Solutions position at Lexar Media. He has worked in NAND & Spinning Storage, Linux & VxWorks internals, Networking, Security, & IC development. John actively participates in the IEEE 1667, USB, CF, T10, T13, IEEE1619, SD & TCG standards committees. He began working with Mass Storage in ’84, and joined Lexar in 2005. John holds an MSCS from Santa Clara Univ., a BSECE from Clarkson Univ., and has been awarded multiple patents. . |
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Jim Harrison has been the West Coast Editor for Hearst Business Media, Electronics Products Magazine, for almost 4 years. He covers digital ICs, computer peripherals, software design, and single board computer technologies. Jim was previously the Chief Engineer of Lincoln Engineering, a consulting firm specializing in electronic component engineering. Jim was also a Manager of Component Engineering at both Calix Networks and Nokia Broadband Systems Divison. Jim has held senior design engineering and engineering management positions with industrial automation and scientific instrumentation companies since 1989. |
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Steffen Hellmold is responsible for Seagate’s marketing and business development activities for the company’s memory products group, within the New Business Initiatives business unit. In this role, Hellmold contributes to Seagate’s strategy of providing both magnetic rotating and solid-state storage solutions. Prior to joining Seagate in August of 2007, Hellmold held executive positions at Lexar Media in Fremont, California, including vice president of product marketing and vice president and general manager for the company’s USB flash drive business unit. In addition, Hellmold has held senior-management positions with Samsung Semiconductor and Fujitsu Microelectronics. Hellmold holds both a master’s degree in marketing and a bachelor’s degree in electrical engineering from Germany’s Technical University Darmstadt. |
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Rob Peglar is Vice President, Technology for Xiotech Corporation. A 31-year industry veteran and published author, he leads the shaping of strategic vision, emerging technologies, defining future offering portfolios including business and technology requirements, product planning and industry/customer liaison. He is a member of the SNIA Board of Directors, serves as Chair of the SNIA Tutorials, as a Board member of the Green Storage Initiative, and as Secretary/Treasurer of the Blade Systems Alliance. He has extensive experience in storage virtualization, the architecture of large heterogeneous SANs, replication and archiving strategy, disaster avoidance and compliance, information risk management, distributed cluster storage architectures and is a sought-after speaker and panelist at leading storage and networking-related seminars and conferences worldwide. Prior to joining Xiotech in August 2000, Mr. Peglar held key technology specialist and engineering management positions over a nine-year period at StorageTek and at their networking subsidiary, Network Systems Corporation. Prior to StorageTek, he held engineering development and product management positions at Control Data Corporation and its supercomputer division, ETA Systems. Mr. Peglar holds the B.S. degree in Computer Science from Washington University, St. Louis Missouri, and performed graduate work at Washington University’s Sever Institute of Engineering. His research background includes I/O performance analysis, queuing theory, parallel systems architecture and OS design, storage networking protocols, clustering algorithms and virtual systems optimization. |
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James N. Porter, first became involved with data storage products in 1968, when he joined the industry pioneer Memorex, serving in a variety of marketing management positions through 1971. After experience with early hand-held calculators at Rockwell International, with the first consumer video tape recorder at Cartridge Television, and with the original computer controlled video editing systems at CMX Systems, a CBS-Memorex joint venture, he began his own management consulting business in 1974. In 1977 he founded DISK/TREND, Inc., which published market studies of the worldwide disk drive and data storage industries. After 23 years, the company’s publishing activities were phased out, and he is now working on several projects to preserve the history of the disk drive industry, in addition to management consulting in the data storage industry. He is a member of the Advisory Board of the Computer History Museum, and chairs the museum’s Storage Special Interest Group. He is also a founder and active participant of IDEMA, the disk drive industry's trade association. |
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Chuck Sobey, Chief Scientist of ChannelScience, is a teacher, author, and storage technology expert with over 20 years of experience in the business and technology of data storage. Start-ups, government agencies, and corporations around the world utilize Chuck’s ability to transform complex technology into understandable concepts, useful tools, and profitable businesses. In partnership with KnowledgeTek Inc., he has taught literally thousands of storage professionals PRML, ECC, and hard disk drive and flash technology. Chuck authored one of the most widely cited resources in data recovery, Recovering Unrecoverable Data, and presented the keynote address at DISKCON’s celebration of the 50th anniversary of the hard disk drive. |
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Don Barnetson
Brian A. Berg
Charles C. Byers
Tom Coughlin
Jim Handy
John Geldman
Jim Harrison
Steffen Hellmold
Rob Peglar
James N. Porter
Chuck Sobey
